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Three-Tier Distribution for THC: The Real Economics

Brands without a distributor playbook and retail support strategy are buying expensive shelf time, not building durable channels. This panel, with ABC Fine Wine & Spirits, Spec's, Gulf Distributing, and Best Brands, reveals the real economics of three-tier THC distribution: where slotting fees function as hidden taxes on brand aspirations, why direct-to-retail promises collapse under operational weight, and how velocity requirements separate serious suppliers from category tourists.

Moderated by Ian Dominguez of Delta Emerald, five operators collectively managing thousands of retail doors…

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