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Why We Overspend to Fit In | Durham News
Younger adults are drowning in social pressure to overspend—74% of 18-25-year-olds admit to it, often to keep up with peers online. That trend persists into their late 20s and early 30s (76% still overspend), but surprisingly, even baby boomers (66+) feel the urge, though mostly offline. Dining out and nights out drive spending for younger folks, while older generations spend more out of genuine desire—not peer pressure. And here’s the twist: the real influencers? Friends for the young, family for the old—and younger people actually push each other to spend more than they can afford. Listen…
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