The Brain Twin 🧠: Turning Human Intuition into an AI Layer (with Assaf Horowitz, BrainVivo)
If you’re building in AI and you think “human cognition” is just more training data, this episode will challenge you.
Assaf Horowitz is the Co-Founder & CEO of BrainVivo, a computational neuroscientist working at the edge of sci-fi and enterprise reality: scanning real brains and building “brain twins” — digital models that can predict how a specific expert or audience will feel, value, and decide inside a defined domain. Not a generic model. Not a persona. A measurable cognitive fingerprint.
Assaf watched his grandmother—Tova Horowitz, a Holocaust survivor and the smartest person in his…
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