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Video is #1 for Marketing Impact - Here’s How to Create It with Matt Polson · Budget Your Business

0:00
SPEAKER_00: Making a video is a lot like sculpting.
0:03
SPEAKER_00: There are infinite a number infinite numbers of materials that can go into a sculpture.
0:10
SPEAKER_00: The same thing is true with a video.
0:12
SPEAKER_00: There's an infinite number of ways that we can tackle it.
0:15
SPEAKER_00: Animation, interviews, direct-to-camera, text.
0:19
SPEAKER_00: Our goal is to figure out what is going to be the most effective for your audience, what is going to be the most true for you.
0:27
SPEAKER_00: And you know, we don't want somebody who's working in the finance sector to have a video that's, you know, a TikTok dance.
0:34
SPEAKER_00: That's probably not going to make the most sense.
0:36
Scott: Hello, and welcome to budget your business, the podcast for small business owners who want to learn how to financially plan for every aspect of their business.
0:46
Scott: I'm your host, Scott Keller.
0:48
Scott: Today I'm joined by Matt Polson of the Video Department, RVA, to talk about leveraging the power of video for your business.
0:57
Scott: Welcome, Matt.
0:58
SPEAKER_00: Thank you for having me.
1:00
Scott: Absolutely.
1:02
Scott: For the folks who were just meeting you for the first time, could you share a little bit about who you are and what you do?
1:09
SPEAKER_00: Sure, absolutely.
1:10
SPEAKER_00: So, as Scott said, my name is Matt Polson with the video department.
1:14
SPEAKER_00: We're just celebrating our 10-year anniversary as a business.
1:18
Scott: Congratulations, Matt.
1:20
Scott: That's a big one right there.
1:21
SPEAKER_00: Thank you.
1:22
SPEAKER_00: Yes, we appreciate it.
1:23
SPEAKER_00: We actually did a brand a rebrand about three years ago.
1:26
SPEAKER_00: So we've only been the video department for three years, but it's been the same, you know, EIN for the whole time.
1:32
SPEAKER_00: Before I started the business, just sort of working backwards from there, I worked for a production, two different production companies in the Virginia Beach area.
1:40
SPEAKER_00: And sort of the impetus for me starting my business was uh the production company I was working for, and this was in 2014, was charging$325 an hour for an edit.
1:53
SPEAKER_00: And, you know, minimum 10 hours for anything.
1:56
SPEAKER_00: So I was just looking at these numbers as I was a producer and I was in charge of creating the budgets and knew my skill set.
2:03
SPEAKER_00: I wanted to get back to Richmond, and so that's how the video department started.
2:07
SPEAKER_00: And prior to that, I have experience.
2:09
SPEAKER_00: I spent, you know, 15 plus years working professionally in the theater, both on stage and offstage, and also a long time teaching as well.
2:18
SPEAKER_00: I spent six years teaching in the VCU School of Business, teaching their public speaking program.
2:25
Scott: Thanks, Matt.
2:26
Scott: I love the origin stories.
2:27
Scott: I'm always interested in how people get started on their own, and and uh you know the the reason is sometimes people are forced, sometimes people see the light, sometimes people realize that their charge a company is charging a ridiculous amount, and you can do it better and maybe less expensive or more efficiently.
2:47
Scott: Let me say that rather than less expensive.
2:49
SPEAKER_00: Right.
2:51
Scott: Well, Matt, today I'd like to understand a little bit more around the video services that you perform, but more specifically, when it comes to marketing for small businesses, the traditional forms may not always include video.
3:07
Scott: Could you just walk us through how you bring the video form of marketing to small businesses?
3:15
SPEAKER_00: Sure.
3:16
SPEAKER_00: Well, I think, you know, over the last 10 years and increasingly so, we've seen a seismic shift in how marketing is most, as you say, efficiently reaching their audience.
3:30
SPEAKER_00: And video is, I think, the number one difference in that.
3:35
SPEAKER_00: Whether it is the ease of uploading videos to your website, and you know, it's so easy now with the different platforms that as soon as you have a video, you can put it on your website in a few seconds.
3:46
SPEAKER_00: You don't even need to have a web developer do it for you.
3:49
SPEAKER_00: And then, of course, there's YouTube, which is the second largest search engine in the world, and and then Instagram and Facebook and TikTok and LinkedIn, how they have grown their capabilities on their platforms.
4:03
SPEAKER_00: So, you know, we really have seen a huge shift towards video as, and I don't think this is me just pitching it as a videographer, but I really do think that video is the number one.
4:16
SPEAKER_00: I mean, I remember when I was teaching at VCU, we would ask the students, and again, this was I haven't taught there for five years, so I'm sure it's even worse now.
4:26
SPEAKER_00: But we would ask the students to show how much time they spend on their phone.
4:30
SPEAKER_00: Because you know, iPhones will show you at the end of the week.
4:33
SPEAKER_00: And I remember back then, like I was maybe like three or four hours, and I was like, whoa, that is a lot.
4:38
SPEAKER_00: And these kids were pulling up eight, ten hours on their phone per day.
4:42
SPEAKER_02: Wow.
4:43
SPEAKER_00: And so just thinking like how much of that is video?
4:46
SPEAKER_00: I bet it's a lot.
4:47
SPEAKER_00: I bet it's way more than 50%.
4:49
SPEAKER_00: So yeah, I just if you're not doing video for your business right now, you are you're missing out on a lot of eyeballs.
4:57
Scott: Well, Matt, how would I can maybe walk through the process?
5:00
Scott: I mean, like for me personally, I get what you're saying and I see it and I agree.
5:05
Scott: And I I use Loom just for short little videos, mainly for for myself, for SOPs, but not necessarily for outward facing or or marketing purposes.
5:17
Scott: Could you just walk us through the process of of you know kind of going through something like maybe like yourself and then creating the videos?
5:26
SPEAKER_00: Sure.
5:27
SPEAKER_00: Well, that's uh that's a big question.
5:29
SPEAKER_00: So, you know, do you want to talk about the whole shebang, or do you want to just talk about budgeting?
5:37
Scott: Well, maybe you could talk about if I was interested in it, what do I need to be thinking about?
5:44
SPEAKER_00: Who do you want to see it?
5:47
Scott: Uh I would I would imagine ideally if I'm a small business owner, prospects or potential clients.
5:54
Scott: Right.
5:55
Scott: Or maybe people that could could expand your uh your footprint as well.
6:01
SPEAKER_00: So I like to sort of work backwards from the end product and think about who is going to be watching it and where, and then what type of video are they going to and are they most likely to engage with?
6:17
SPEAKER_00: For you, what sort of industry is your key clientele?
6:21
Scott: Sure.
6:22
Scott: So a lot of my clients are service and or say staffing businesses, but maybe maybe mainly people businesses.
6:30
SPEAKER_00: People businesses, Jazz.
6:32
Scott: As in the majority of their uh of their so it's not necessarily on the sir, they're selling services.
6:40
SPEAKER_00: Sure, sure.
6:42
SPEAKER_00: Excuse me.
6:45
SPEAKER_00: You know, without getting into too many specifics, you know, so that the audience doesn't tune out, your audience doesn't tune out.
6:52
SPEAKER_00: I think that the key is understanding who is the decision maker and who is going to be what is and is the decision maker themselves going to be watching the video, or are we trying to get in with the the decision maker's chief marketing officer?
7:10
SPEAKER_00: Or are we trying to get in with the decision maker's, you know, 18-year-old son or daughter who has their ear and says, hey, this is the type of stuff that you need to be doing.
7:21
SPEAKER_00: And then from there, um, you have to consider which platform your video is going to primarily be used on.
7:28
SPEAKER_00: Now, it's important to understand that the video can be used, whatever it is, it can be used across all platforms.
7:33
SPEAKER_00: But I like to think about which one is going to be my prior uh priority.
7:36
SPEAKER_00: So if it's website, for example, we know that we're going to be filming horizontal.
7:41
SPEAKER_00: Uh, we know that we have the flexibility to be a little bit longer so we're not uh reined in by the sort of second time constraints of uh TikTok or Instagram.
7:51
SPEAKER_00: And then from there, what is the best idea?
7:56
SPEAKER_00: And a lot of ways to look at that is to just do the research online.
8:01
SPEAKER_00: And you can, there are different forums that you can search, not specifically forums, but there are specific websites where you can search to see what is trending the most, what types of video content is getting the most eyeballs.
8:12
SPEAKER_00: Um, and so you can either work right towards that and build towards what is trending.
8:18
SPEAKER_00: Or if I'm working with someone and this is the first time we're working together and they don't have any video content at all, basically we're looking at doing a story video or a brand video.
8:29
SPEAKER_00: Another term that I've heard thrown around is a digital business card.
8:32
SPEAKER_00: And typically those are anywhere from 60 seconds to two minutes, and it's exactly what it sounds like.
8:38
SPEAKER_00: It is the heart and soul promotional video for your company.
8:41
SPEAKER_00: It's what is the first thing that uh people see when they go on your website, what is pinned at the top of your Instagram page.
8:48
SPEAKER_00: Um, and if you don't have one of those as a business, you need to because think of this.
8:55
SPEAKER_00: How many different avenues do you have to connect with your audience?
8:58
SPEAKER_00: There's reviews, and that's great if you get all five-star reviews, but that's, you know, risky business.
9:05
SPEAKER_00: Sometimes you don't get a five-star review.
9:07
SPEAKER_00: There's meeting someone in person and networking, and obviously that's very limited in terms of your reach.
9:12
SPEAKER_00: But then I think the most efficient way, going back to the keyword of the pod, is to create a video that tells your story so that way people can see who they're going to be dealing with, and it really eliminates a lot of time on your end in terms of making that initial soft introduction.
9:29
Scott: Okay.
9:30
Scott: Yeah, I I like the storytelling.
9:32
Scott: I like that path myself.
9:34
Scott: A lot of times I have to take something similar.
9:37
Scott: Working with people's finances is not always easy.
9:41
Scott: It's not the first thing people want to hear, but if you can kind of tell the story to them, it it makes it a little more, you know, a little easier and and a little more um uh receptive to listen to me for longer than a couple seconds before they you know tune me out, if you will.
9:58
Scott: So how let's I'd love to stay on that and maybe we we can go down that path, Matt, where what would the process be?
10:06
Scott: Let's let's say I'm a business owner and I I want to tell my story.
10:10
Scott: Where do I go with that?
10:12
Scott: Like how how do I figure that out and how do you help me with it?
10:16
SPEAKER_00: Sure.
10:17
SPEAKER_00: So, you know, we would spend an hour or so together doing a discovery meeting to I I tend to treat things a little bit more from a business perspective initially.
10:28
SPEAKER_00: So, sort of the same questions I was asking before.
10:32
SPEAKER_00: Is this going to try and appeal directly to your audience?
10:35
SPEAKER_00: Is this video going to be generating revenue?
10:37
SPEAKER_00: And then from there, diving into your story, learning about your background, how did you end up where you are?
10:43
SPEAKER_00: What are some of the key challenges that you've overcome?
10:48
SPEAKER_00: What are some of the positive testimonials that we can pull from?
10:53
SPEAKER_00: Whether or not that's actually going out and interviewing some of your clients to see how you've positively affected their life, or you just relaying that story on camera.
11:02
SPEAKER_00: Um, and you know, making a video is a lot like sculpting.
11:08
SPEAKER_00: There are infinite a number, infinite numbers of materials that can go into a sculpture.
11:14
SPEAKER_00: The same thing is true with a video.
11:16
SPEAKER_00: There's an infinite number of ways that we can tackle it.
11:19
SPEAKER_00: Animation, interviews, direct-to-camera, text.
11:24
SPEAKER_00: Our goal is to figure out what is going to be the most effective for your audience, what is going to be the most true for you.
11:32
SPEAKER_00: And you know, we don't want somebody who's working in the finance sector to have a video that's, you know, a TikTok dance.
11:39
SPEAKER_00: That's probably not going to make the most sense.
11:41
Scott: Probably not my best place.
11:43
SPEAKER_00: You never know.
11:44
SPEAKER_00: But that that sort of thing, what is the right tone?
11:47
SPEAKER_00: But then, you know, from there, it's it's about you and your your heart story.
11:52
SPEAKER_00: And we can either get you connected with a copywriter or you could take a first stab yourself at the the draft, which is a lot of times what happens.
12:01
SPEAKER_00: And especially for this sort of thing, don't be afraid to use Chat GPT.
12:05
SPEAKER_00: It's a first draft, that's what it's designed for, is to get you started.
12:09
SPEAKER_00: And then you and I would go back and forth.
12:12
SPEAKER_00: And a lot of the outlining, a lot of the sort of pre-production work depends on how you want the production to look.
12:20
SPEAKER_00: For example, if you want to do interview-based, then we're not writing a script necessarily, we're creating questions to be asked.
12:31
SPEAKER_00: Um, versus if you want to do something that is more direct to camera, that would probably need to be scripted in some way.
12:40
SPEAKER_00: And then we get into this is where my um public speaking background comes in of how to approach that, because some people do very well memorizing a script, verbatim, and that's what they need to do, and other people that really throws them off, and they just need a few bullet points and need to be able to weave um on their own.
13:00
SPEAKER_00: So there's a lot of that goes into it.
13:02
Scott: And Matt, sorry to interrupt you, but direct to camera, you mean I'm looking straight into the camera and I'm talking to whoever's watching the other side.
13:11
Scott: Is am I am I close there?
13:13
SPEAKER_00: Yeah, and that really creates a sense of I'm talking one-on-one to you, the audience, versus like right now what I'm doing, looking to camera with you.
13:22
SPEAKER_00: I don't know if you can see me or not, but then in a traditional interview setting, I would be looking just slightly off camera at the person interviewing me, which creates more of a sense of I'm talking to a general audience.
13:36
SPEAKER_00: Like kind of like you're talking to an audience on stage at like a forum night or something like direct to camera is a direct to camera is TikTok.
13:43
SPEAKER_00: Like that's what people are doing when they're doing TikTok videos.
13:45
SPEAKER_00: Oh my god, I have to tell you about this.
13:47
SPEAKER_00: And they're both effective and they both have different places.
13:51
Scott: Okay.
13:51
Scott: And are those pretty much the two versions that that you work with people, or are there other options as well?
13:58
SPEAKER_00: Sure, yeah.
13:59
SPEAKER_00: No, that's the thing, is there's no shortage of what kind of video we can do.
14:04
SPEAKER_00: Um a lot of it depends on budget, of course.
14:07
SPEAKER_00: If you are wanting things that you don't already have in existence, like say, for example, we did a production for a client that will remain nameless, but they wanted to create a game show feel.
14:24
SPEAKER_00: And so, you know, we had to hire an art designer and a set builder and a studio, and so that was you know a probably$150,000 budget video, you know, six, seven, eight years ago.
14:35
SPEAKER_00: So it just kind of depends on the vision in terms of how how it's gonna end up.
14:43
SPEAKER_00: Because we do broadcast commercials too, you know, we have many active broadcast commercials, mostly for small businesses on local network television.
14:52
Scott: Okay, so that that was actually gonna be my question there, Matt.
14:55
Scott: Was I always kind of think back to Better Call Saul commercials.
14:59
Scott: I honestly think they're hilarious, right?
15:01
Scott: I mean, it's I don't know, it's it's just me.
15:03
Scott: I love that show.
15:04
Scott: But you so you you you'll do you'll do broadcast commercials as well.
15:07
Scott: Maybe not better call saw, but but other but commercials.
15:11
SPEAKER_00: No, but I do work with several law firms, and uh, we don't do any uh Better Call Saul type stuff.
15:18
SPEAKER_00: Most of what we do for them is client testimonials, like this law firm helped save me tons of money and you know that kind of stuff.
15:25
Scott: Okay.
15:26
Scott: And then so how long does this process take to and I get it it can depend like a full commercial is gonna be a little bit longer, but just kind of you talk through how long before I could get a video out of this.
15:39
SPEAKER_00: Sure.
15:40
SPEAKER_00: Yeah, again, so it could vary anywhere from you know, a small short video that's really simple could be turned around in two or three weeks.
15:48
SPEAKER_00: Um, a more complicated video is gonna take two or three weeks at least just for the pre-production.
15:55
SPEAKER_00: So a lot of it just depends on how many people are involved.
15:59
SPEAKER_00: Um, if it's just me and a business owner, then it moves much faster.
16:03
SPEAKER_00: There's uh have to coordinate a bunch of different people's schedules who are you know at different places in the city, then it becomes more complicated.
16:11
SPEAKER_00: The shoots themselves, we video production typically happens in a half-day shoot or a full-day shoot, and most of the time I'm not shooting more than a day.
16:21
SPEAKER_00: Um it would have to be a much, much bigger production or a project that is a lot of times I'm doing, you know, there might be four or five shoot days, and we're getting six, seven, eight videos out of those four or five shoot days.
16:34
SPEAKER_00: Most of the time that is interview-based stuff.
16:38
SPEAKER_00: Yeah, sorry, I got a little off track.
16:39
SPEAKER_00: What what was the what was the question here?
16:41
Scott: Sure.
16:42
Scott: No, you went down the right track of uh just curious how long this process takes.
16:46
SPEAKER_00: Right.
16:46
SPEAKER_00: And so then after we have shot the video, post-production.
16:53
SPEAKER_00: Post-production is both the majority of the budget for most videos and the majority of the time.
17:01
SPEAKER_00: So again, it could be very simple.
17:03
SPEAKER_00: Sometimes I can turn something around in a five-edit hour if it's really simple in 30 seconds or 60 seconds or something like that.
17:11
SPEAKER_00: But most of the time that is not the case.
17:14
SPEAKER_00: And most of the time, it's especially if we're shooting a full day and I've got three, four, six plus hours of footage, it's taking me that long just to go through it all.
17:24
Scott: Because you get to watch it, right?
17:25
Scott: I mean, if there's six hours of footage, then you're watching six hours without even doing anything to it.
17:30
SPEAKER_00: Not only do you have to watch it, you have to organize it.
17:33
SPEAKER_00: You have to rename every single file before you even bring it into the edit.
17:37
SPEAKER_00: You have to color grade everything, you have to audio, clean up all the audio.
17:41
SPEAKER_00: And if you're shooting with multiple cameras, which I do often, you have to sync them up first.
17:46
SPEAKER_00: Um, so there's a lot of different things that go in.
17:49
SPEAKER_00: And, you know, uh, I am I've been doing this for over 20 years.
17:53
SPEAKER_00: So I work really fast, and but that doesn't mean that like just because I'm able to do something that a normal editor might take them 10 hours if I'm able to do it in three or four hours, that doesn't necessarily mean that I'm gonna charge less for that.
18:07
SPEAKER_00: You know, that's that you know, it's the the idea of charging less because you can do something faster than somebody who would be charging the same amount just because they're trying to milk you for as much money.
18:18
SPEAKER_00: So the video department, just to kind of transition to talk about budgeting, is we really try and focus on being as affordable as possible.
18:27
SPEAKER_00: I think you would be hard pressed to find a video production company that can offer broadcast quality product that is as affordable as we are.
18:37
SPEAKER_00: And that is intentional because we want to build relationships.
18:40
SPEAKER_00: We want to the$325 an hour edit really offended me.
18:44
SPEAKER_00: I'm not I'm not joking.
18:45
SPEAKER_00: It was like this, I know what these people are doing.
18:48
SPEAKER_00: I I can do it.
18:49
SPEAKER_00: It's not, you know, it's not brain surgery.
18:53
SPEAKER_00: And nowadays, it used to be that you do a broadcast commercial once every two or three years, and that's all the video that you're doing.
19:02
SPEAKER_00: You're running that on TV because that's the only place that it runs.
19:05
SPEAKER_00: But now, like you have to have tons of content.
19:09
SPEAKER_00: I'm not selling people a video anymore, I'm selling them five, 10, 20 videos because they need to be posting regularly throughout the week.
19:17
SPEAKER_00: So the whole model has changed.
19:19
SPEAKER_00: Um, and the bigger production companies, I think, are really going to struggle in the future.
19:24
SPEAKER_00: There's always going to be Nike, there's always going to be those big companies that need to do the big broadcast commercials.
19:31
SPEAKER_00: But what the videographers of the world are doing, I think, is um the majority of the video that's being made, and the majority that will be made moving forward.
19:43
Scott: I know this is gonna be a tough question.
19:45
Scott: Could you maybe give some ballpark or ranges?
19:47
Scott: Uh you threw out a six-figure number.
19:50
Scott: Does everybody call charge, you know, does everything cost six figures?
19:53
Scott: I'm I'm guessing not, but maybe.
19:56
SPEAKER_00: There's no no.
19:58
SPEAKER_00: There is three sort of tiers to the video world.
20:02
SPEAKER_00: There is the sort of semi-professional world, there's the videographer world, and then there's the video production company world.
20:10
SPEAKER_00: The semi-professional world, hobbyists, photographers who do video on the side, you know, you may be able to get a promo video for 500 bucks or something like that.
20:19
SPEAKER_00: But, you know, you get what you pay for.
20:22
SPEAKER_00: No disrespect.
20:23
SPEAKER_00: Somebody who is a photographer full-time, that's not a videographer.
20:27
SPEAKER_00: I would never, I can do photography, I have many times, but I would never claim to be a photographer.
20:31
SPEAKER_00: And I think they would feel the same way.
20:34
SPEAKER_00: The, and I'll skip ahead to the video production.
20:37
SPEAKER_00: The video production company is where you're getting into the six-digit world.
20:41
SPEAKER_00: You're not gonna a video production company is not gonna do anything for less than five digits.
20:46
SPEAKER_00: Um, because they have overhead.
20:48
SPEAKER_00: They have staff, you know, there's a producer, there's the producer's boss, they're hiring a director, you're hiring a full crew because the crew's not on staff, so you have to hire independent contractors to be the crew.
21:01
SPEAKER_00: So your shoot alone is well north of 5,000 minimum, you know, just to have a small crew of a few people.
21:08
SPEAKER_00: And then again, you're getting into charging astronomical numbers for the edit.
21:13
SPEAKER_00: Um, and like I said, you know, video production companies have overhead.
21:17
SPEAKER_00: They have studios, they have employees.
21:20
SPEAKER_00: So more expensive.
21:21
SPEAKER_00: Videographers, you know, there's a world where I would have a six-figure contract, but it's going to be for a lot of videos, right?
21:28
SPEAKER_00: The one the example I gave you earlier that was six-figure was for maybe two different cuts, two different 30-second cuts.
21:34
SPEAKER_00: So that that has changed, but our budgets can be anywhere from you know, typically 2,500 is sort of our starting range.
21:45
SPEAKER_00: Um, and then you know, we have budgets into the 25,000 plus range again for multiple shoots, multiple edits being delivered.
21:54
SPEAKER_00: Um and the more Videos you plan on creating from a single shoot.
22:03
SPEAKER_00: So creating one video from a shoot versus creating 10 videos of a shoot, the cost per video goes down pretty significantly, which is how I try and explain it to my clients.
22:13
SPEAKER_00: And especially with motion graphics and stock video, one shoot, you can it's easy to get 10 plus pieces of content from one shoot with proper planning.
22:26
SPEAKER_00: I should specify proper planning on the clients part.
22:30
SPEAKER_00: Because think about this.
22:32
SPEAKER_00: I'm working with HVAC companies, painters, community centers.
22:36
SPEAKER_00: So I'm coming into your space.
22:38
SPEAKER_00: I'm coming to your job.
22:40
SPEAKER_00: So there is some onus on you to produce, basically, to get things prepped, to let your employees know, hey, wear your company logo shirt today because we're going to be filming stuff like that.
22:53
SPEAKER_00: So I want to be clear that when you're working with an efficient budget, with a lower budget, that means more work sort of goes on the business owner's end.
23:05
SPEAKER_00: Versus if you want to be like, hey, I don't want to have anything to do with this.
23:09
SPEAKER_00: I want to walk on set.
23:10
SPEAKER_00: I want there to be craft services.
23:11
SPEAKER_00: I want to be treated like a king.
23:12
SPEAKER_00: We can do that for sure.
23:15
SPEAKER_00: It's just gonna cost X amount more.
23:18
Scott: Right.
23:18
Scott: Understood.
23:19
Scott: Well, what other prep work should somebody could think about if they if they want to go like before even going to somebody like yourself?
23:28
SPEAKER_00: Writing, journal, right?
23:30
SPEAKER_00: Uh you don't need to write a script.
23:32
SPEAKER_00: Think of it like you're writing a um a biography, an autobiography, or you know, a uh a nonfiction book about business or whatever.
23:41
SPEAKER_00: You are the expert.
23:42
SPEAKER_00: So be an expert and write down your thoughts, and then let a creative professional like a videographer or a mark um a marketing firm look at what you've written and say, hey, I think these key things would make a great video.
23:57
SPEAKER_00: Um, some other things that you can think about are, like I said before, the stories that you can tell, the success stories from your business.
24:05
SPEAKER_00: Um, especially in your line of work, like you said, you're working with people, you're working with people companies.
24:10
SPEAKER_00: Um, you're probably gonna want to have some testimonials.
24:13
SPEAKER_00: And it's also harder to video service industry companies that are mostly computer-based, banks, um, anything in that sector.
24:23
SPEAKER_00: It's it's there's it's let's just say it, it's less sexy.
24:27
Scott: It is.
24:28
Scott: Which is why Matt.
24:31
SPEAKER_00: Which is why the people component is really important.
24:34
SPEAKER_00: You know, seeing the faces of clients who you've you've helped can really go a long way.
24:41
Scott: Okay.
24:42
Scott: Well, Matt, we're coming up on on our end of our time here, and I want to make sure we wrap up.
24:48
Scott: I always ask a question of all my guests.
24:50
Scott: One to three takeaways that our listeners could literally put into action as soon as they walk, turn out the podcast.
25:00
Scott: It might be something, I mean you own your own business, it could be about your business, it could be about going down the video route.
25:06
Scott: Um, it might even be something you've already mentioned.
25:08
Scott: But what what what what can you uh what can you share with us today?
25:14
SPEAKER_00: Well, you know, the sort of macro thing that I would share is, and this is age-old wisdom, is if you're in a business or looking to start a business, find a problem that you are uniquely qualified to solve.
25:29
SPEAKER_00: I felt like I was uniquely qualified to solve affordable video, and that's what I'm doing, and it's it's been going well.
25:37
SPEAKER_00: In terms of what you can do right away, write journal.
25:43
SPEAKER_00: Journaling is really impactful anyway.
25:45
SPEAKER_00: This is just my uh advice that I would give to anyone.
25:48
SPEAKER_00: Practice mindfulness.
25:50
SPEAKER_00: I recommend the Headspace app, it can be really helpful just in your daily life.
25:54
SPEAKER_00: And then the last thing I will say is, and a little bit of a plug for the video department too, is we see the future of video going to a more DIY approach.
26:04
SPEAKER_00: So people are making their own videos and the video department can help you make them better.
26:10
SPEAKER_00: So if you are thinking of doing something yourself, we have a program.
26:15
SPEAKER_00: We either call it the video department's home studio or video department training, where we can come into your business, or if it's you personally and you just want to start a YouTube channel, we can come in and do a variety of different things to train you to make you better at making your own videos.
26:33
Scott: Interesting.
26:34
Scott: I uh that that's uh you're willing to kind of help other people create it on their own and not just, hey, I'm the only one that can do this, but you're really pushing in and training people to do it themselves.
26:44
SPEAKER_00: It's happening anyway.
26:46
SPEAKER_00: And so I want to be on the forefront of, you know, I'm a teacher and I'm a videographer with 10 plus years experience.
26:53
SPEAKER_00: So it's like, why not?
26:54
SPEAKER_00: Why shouldn't I combine those um and try and not only help people, but kind of, you know, create a new phase of our business.
27:02
Scott: Okay, great.
27:03
Scott: I also enjoy a good podcast or book recommendation.
27:06
Scott: What do you have for us?
27:08
SPEAKER_00: Man.
27:09
SPEAKER_00: Probably heard this one before, but Business Made Simple, Donald Miller.
27:13
SPEAKER_00: And I think he just Donald Miller is starting a new podcast as well.
27:18
SPEAKER_00: So anything that he does, I really love.
27:20
SPEAKER_00: If you are like me in history buff, military buff, I really like the Sean Ryan show.
27:27
SPEAKER_00: He's great.
27:28
SPEAKER_00: And then another one that's really great for business, but they also delve into politics.
27:33
SPEAKER_00: So if that's not your thing, don't listen to this one.
27:36
SPEAKER_00: But they delve into a lot of business stuff, which is the PBD podcast, Patrick Bet David.
27:41
SPEAKER_00: He's sort of a rising star, and he's got a really great story, and he's he knows what he's talking about, and he's been a very successful guy.
27:49
SPEAKER_00: I've I've really started to shift my perspective, and it's like I'm not taking advice from anyone who is not more successful than me anymore, who does not have what I want.
27:59
SPEAKER_00: So PBD's a good a good one to look into.
28:02
SPEAKER_00: He actually he knows a lot about the financial world too, so you might be interested in him specifically.
28:07
Scott: Thanks.
28:08
Scott: Yeah, I have not come across that one, but I'll add that to my list then.
28:12
SPEAKER_00: Awesome.
28:13
Scott: Matt, it this is uh this has been a really interesting one for me because it's you know, most of the the individuals I've had on, I I have a little bit of knowledge about what they do and and how they bring them in.
28:23
Scott: But this has really been an interesting and intriguing podcast for me because I I don't really know that much about the video size.
28:30
Scott: I've really enjoyed that.
28:32
SPEAKER_00: Thank you so much for having me.
28:33
SPEAKER_00: This has been great.
28:34
Scott: Absolutely.
28:35
Scott: Where uh where can people find out more about you online?
28:38
SPEAKER_00: Yeah, you can find us at the video departmentrva.com, and we are the video department RVA on all of the socials.
28:47
Scott: Great, thank you.
28:49
Scott: All right, folks, that's it for today.
28:51
Scott: If you like the show or found something useful, text somebody and say, hey, listen, I have a podcast recommendation I want you to listen to and get back to me, and tell me what you think of it.
29:03
Scott: I'm Scott Geller, and I hope you join me next time for budget your business.