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260 - The REAL Way to Attract Dream Clients with Human Design · Unshakeable with Human Design - A Human Design For Business Podcast

• 0:01
  Welcome to Unshakeable with Human Design, the show dedicated to
• 0:05
  helping entrepreneurs use human design to shift from hustle to
• 0:09
  flow without sacrificing results.
• 0:11
  Come here to become an unshakeable human and build an unshakeable business
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  according to your human design.
• 0:17
  I'm your host, Nicole Laino.
• 0:22
  Nicole Laino: Hello, and welcome to Unshakeable with Human Design, everybody.
• 0:25
  I'm your host, Nicole Laino, and we are here alone today, just the
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  two of us, talking about attracting clients with human design.
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  And I'm going to debunk some myths here.
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  I'm going to talk about the elements of the chart that
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  relate to client attraction.
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  But I'm also going to talk about the bigger picture here because the
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  key to understanding the intricacies is to understand the big picture
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  of what we are talking about.
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  And how this all works.
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  And how this beautiful modality and system of human design can be woven into
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  your business without necessarily taking everything quite so literally, which is
• 1:01
  where I often see people get stuck the most, is this literal translation of
• 1:08
  the elements of their chart and trying to shoehorn them into their niche,
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  into their message, into their offers.
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  I have this, so I should go create that.
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  It's not quite that literal and you might go do something and maybe it
• 1:26
  doesn't work, or it doesn't work the way that you think it will.
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  What often happens is when people go and create an offer, because
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  they hear that, I have a defined G center and I'm a Cross of the Sphinx.
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  So I'm supposed to help people find direction.
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  So I'm going to create a program around finding your direction and around
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  identity because it's in my chart.
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  And that's what's going to make me rich, famous, and adored.
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  And so I'm going to put it out there and they go and they put out that program.
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  And that's great if that is your specialty, if that is what you
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  do, if you have a true calling to build that thing, wonderful.
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  You probably see that do very well.
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  Or if it doesn't do well, you will be so connected to that program, you
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  will be so lit up by it, you will be so jazzed by it, you will be so in
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  tune with it that you're just like, oh my god, this is what I'm meant to do.
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  That you will not be deterred if it doesn't work.
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  That you'll be like, you know what, I learned from that, I'm gonna
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  tailor it, I'm gonna twist it, I'm gonna fix it, I'm gonna tweak
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  it, and then we're gonna launch it again, or we're gonna do it again.
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  You have staying power with it rather than feeling like, I took these pieces from
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  my human design and I made an offer and I made this about it and I started speaking
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  to this person and it didn't work.
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  So I guess human design doesn't work.
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  Or I guess I got to look at my chart again and I have to start
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  trying to figure that out again.
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  And then I'm going to create something else using these three gates and
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  this center and my profile, and then I'm going to see how that works.
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  Usually that just leads to a lot of frustration, kind of chaos.
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  It doesn't lead to you feeling good.
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  And if you're not feeling good, then you're out of alignment.
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  And that is way more important than anything else in human
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  design, is that you feel good.
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  Generators, you gotta feel good.
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  Projectors, you gotta feel like you are putting out your light and not bitterness,
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  and frustration, and confusion.
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  Cause that's what this tends to lead to.
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  When we look at human design purely from an informational purpose, give
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  me the information, information, information, and I'm a one line,
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  I love me some information.
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  I live on information.
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  Information is how I get through life, but it is not everything.
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  It is not everything.
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  And when you treat human design, like the information is everything.
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  You often don't get even half of what you could be getting out of it.
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  All the things that you are seeking are there.
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  They are just not down the very strategic linear path that people think it should
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  be down, that they're walking down.
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  Cause they want it to come fast.
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  I know the thing.
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  Now I've got to go do the thing.
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  If you want to do that as experimenting, wonderful.
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  But you have to be aware and you have to know you're in an experiment to do it.
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  Scientific experiments are set up.
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  They have control groups.
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  They're actively observing the process the entire time so they
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  have findings at the end of it.
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  Just trying stuff and not observing is not really being a scientist with this.
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  You're not really experimenting in a meaningful way.
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  You got to be paying attention.
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  You have to be aware that you're in an experiment and you have to set up some
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  sort of parameters so you can start to see what's working and what's not.
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  How can I learn from this?
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  So in this episode, what I want to break down is client
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  attraction from human design.
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  Now client attraction in human design, I look at I think
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  differently than a lot of people.
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  I have been trained in the business of human design.
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  I have one lined my way through human design thoroughly.
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  And I continue to.
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  I've been certified in human design for business with teams, really being able to
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  look at this from a different perspective than just the personal process.
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  So I've been around the block with this, and I don't know many people who
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  have, I'm not going to say that there are plenty of them, but many of the
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  people that I see out there talking about this don't have that background.
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  I'm also a Gene Keys guide, which gives me another layer of information,
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  but also another perspective on this.
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  And Here's what often happens with trying to attract your ideal client
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  or your soulmate client through human design is, we look for a meaning,
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  we say, the people that I help are going to be this type of person.
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  Or we're trying to figure out how this particular gate, how
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  does that become an ideal client?
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  How do you make the gate of control an ideal client?
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  You have to go a little bit deeper than just understanding what the gate means.
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  You have to look at it a little bit differently.
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  And it's a much more holistic view that is needed.
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  Because we're talking about attracting.
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  It's not just about the words.
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  It's about what you're putting out there that people feel like you can help them.
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  So I'll give you an example from my life.
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  The old way that we used to attract clients, and this is what I used to
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  teach, was very much demographics based.
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  Age, marital status, do they have kids?
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  Do they have step kids?
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  Do they live on the coast or in middle America?
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  Who's your demographic?
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  And then we got into psychographics and we took this a little bit
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  deeper, which was like the values, the desires, their interests.
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  That's where you start getting into, what's your favorite Netflix series?
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  And do they prefer athleisure wear or are they a jeans and t shirt girl?
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  I fall into the jeans and t shirt category there.
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  These are great for connection, because me knowing that my ideal client from
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  a demographic perspective, just the people that I tend to understand
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  the most, and this is really what we're getting to, people I understand
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  the most tend to be over 35.
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  And that gives me some frames of reference of things that they might be into.
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  I can post things about the 90s and I can have that resonate with the
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  people that I'm connecting with.
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  If I put up something about Gen X or early millennials, I might get a response
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  because that's the people that I'm around.
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  Those are the people that I'm talking to.
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  Those are the people that I'm connecting with.
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  That is a demographic of my niche.
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  So that stuff's important.
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  I don't want to make it sound like that stuff doesn't matter.
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  But we've all heard that saying, when you try to be everything to
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  everyone, you become nothing to anyone.
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  That's been out there forever in marketing.
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  And now that everybody knows this other stuff, and when we're talking
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  about energetic businesses, if you've been called to this, and if you are a
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  healer, a transformational coach where you deal in mindset, or some sort of
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  transformation or healing, then this is really going to apply to you times ten.
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  Because you're not going to have those testimonials and that social proof of
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  like, I made a million dollars after following Nicole's three step formula
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  of how to do this thing on Instagram.
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  You don't sell a reels course where you can just talk about how you got more
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  views selling people Instagram tips.
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  It's a different sale.
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  That's a different person.
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  That's a different way of connecting.
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  There's a new way that we're being called to do business now.
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  Which is on a deeper level.
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  That we have to connect with people on a deeper level.
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  And this is where human design can come in.
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  Because that other way can be superficial.
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  Whether they apply to the person that you're talking to now who's going to buy
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  your program or not, that's another story.
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  But when you have that social proof, when you say people made lots and
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  lots of money doing what I teach.
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  And you have all of these testimonials, and you make it sound like it's
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  a one, two, three step approach.
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  Just post a bunch of reels.
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  I'm going to show you how.
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  And you're going to make this money too.
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  That's a different approach.
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  They can get away with having a bit more of a superficial marketing strategy.
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  But when you are in this other space of transformation, when you are
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  selling a different result that is less tangible, you do have to be
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  a little bit more specific because that other stuff, it's not really
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  hitting people on a deeper level.
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  You're not selling something superficial.
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  So to try to market in a superficial way is probably not going to work for you.
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  And that's what I hear over and over from people who are trying to work with us.
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  They go to human design and they say, show me how I can connect
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  with my soulmate client, because that's obviously what I need.
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  And this is where the break happens, where we're trying to weave this
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  cosmic design of who we are, this cosmic blueprint with our branding,
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  with our messaging, with our offers.
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  And this is what I do.
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  That's what we're gonna go into here, is talking about how we
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  blend these two things together.
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  And if you want to go deep with this, if you want to go deep into human design in
• 10:49
  your business and how this all connects, then I encourage you to come to our
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  Authority Accelerator Masterclass.
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  That is a five day masterclass starting on the 8th of April.
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  It goes until the 16th.
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  So if you're listening to this anytime before the 16th of April,
• 11:03
  you can get in and watch the replays.
• 11:05
  Just DM me on Instagram.
• 11:07
  I'm @NicoleLainoOfficial.
• 11:09
  DM me the word masterclass.
• 11:10
  We'll register you right there in the DMs.
• 11:12
  Or you could go to nicolelaino.com/masterclass
• 11:15
  and you can register right there on the website yourself.
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  But come to that masterclass because we're going to dive deep into all
• 11:21
  of these topics around the strategic side and around the energetic side.
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  But let's talk about the energetics of connecting with your soulmate client.
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  Human design, the benefit of it is that you're learning to become
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  magnetic by transforming yourself.
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  This is the headline here.
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  Human design is the greatest transformational tool out there.
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  This is why.
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  Through following your human design, through actually working with it,
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  you start to figure out and deepen your connection to the people you are
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  here to help, the way that you help.
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  Because when we talk about the wisdom that we are here to share, when we talk about
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  being able to sell from certain areas, there's always this caveat of, you've got
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  to heal that first and have that in a high expression in order to be able to sell it.
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  Or what happens is, you start selling something because you're like, I'm
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  supposed to sell to people with control issues because I have this element in
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  gate 21, which is the gate of control.
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  So I'm looking for people who have issues with control, and I'm gonna sell them
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  that and that's gonna be my message.
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  But if you are not in a great standing with control yourself, first of all,
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  what do you have to offer those people?
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  If you are in the shadow of it, what ends up happening is you end up
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  attracting people in deep shadow who maybe are not ready to do that work,
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  or you can't hold them and you can't see them through that transformation.
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  So what happens?
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  You attract these people.
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  Maybe they are the right people.
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  You're not ready to serve them.
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  And if you're not ready to serve them, what happens?
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  Not really tuned in to what you're selling and they're not
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  catching what you're throwing down.
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  Or maybe they do.
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  You get some people to say yes.
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  But the transformation isn't really there.
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  And then you lose your confidence.
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  You don't have the testimonials.
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  It doesn't feel right.
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  Something always feels off and you aren't able to sell it again.
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  So then you start doubting all of this other stuff and now you
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  start looking to the chart again.
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  I see this all the time.
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  Now you're looking at the chart again.
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  That wasn't it because it didn't work.
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  And my question is always, tell me your relationship with that specific
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  piece that you're trying to sell from.
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  Human design shows you the story of your life, the plot line.
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  It shows you the characters that you're going to meet along the way.
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  And when you can see that as a journey, you can start to understand how that
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  journey will unfold a little bit.
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  You could start to recognize and ask better questions of yourself.
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  How have I always been around this theme?
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  Because if I've been around that theme, and I've learned, and I've
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  really done my work around it, I'm going to have something to offer.
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  And I think what happens with people where they try to make this very linear.
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  They want to know how the movie ends.
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  And it reminds me of the movie Boogie Nights.
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  If you guys remember that movie, I remember being at home.
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  This is when you still flip through channels.
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  I'm flipping through channels and I was like, oh, Boogie Nights.
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  I've wanted to see that movie.
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  I hadn't seen it yet.
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  And it was the very last scene in the movie, which if anyone has
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  seen Boogie Nights, you know how bizarre it would be to see only
• 14:54
  the ending scene to that movie.
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  If you haven't, go watch it, but it didn't make sense to me.
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  I didn't understand anything about that movie.
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  In fact, I was just confused more.
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  Because I saw the end and I was like, I don't know what just happened here.
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  I was in shock.
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  Right?
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  That can happen when we try to fast forward to the end of the movie thinking
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  that it will give us satisfaction.
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  Tell me what it is, give me the information so I can go use it.
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  But you didn't see how it played out in the whole movie.
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  Now, this does not mean that you need to live out your whole
• 15:28
  life before you understand it.
• 15:30
  You just have to look at your chart through the lens of this has been my life,
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  and this is the trajectory of my life.
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  Your incarnation cross tells you the theme of your life.
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  Your nodes tell you that storyline that you're on.
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  When we start to approach this from a more holistic standpoint of saying,
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  this is the journey I've been on.
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  I can see what I've overcome.
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  I could see what I still need to overcome.
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  And this is how I help.
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  This is what happened to me.
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  I understand my chart very, very differently right now than I did two years
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  ago, three years ago, even a year ago.
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  I understand my chart and I understand my place in this world so much more deeply.
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  Where, when someone comes to me with a problem, I know now.
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  I know why you're here.
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  I know why, because I've worked through that issue.
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  I have worked through this thing.
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  I see you, and I see how I can help you.
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  Which makes it so easy for me to talk to that person.
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  Which makes them feel, on a very deep level, I think you can help me.
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  I think you can help me transform my business, my message, myself,
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  because they are all interlinked.
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  If you think that your business is something separate from you and
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  you are a personal brand and you sell transformation, then I'm here
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  to tell you that you are wrong.
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  It is not separate from you.
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  You are completely interwoven into this entire thing.
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  So the confidence that comes from just being able to understand this
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  journey that you're on is priceless, but it also has strategic benefit.
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  I know the value that I offer.
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  And I know who I offer it to, and I know the lesson that is inherent in
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  every single person that comes my way.
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  I know what their wake up call is.
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  Why?
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  I know what mine had to be.
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  I looked around and I said, I've been surrounded by these people forever.
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  I've seen this theme come up since I was a child.
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  And I know that because I've seen the journey of my design.
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  I've seen my chart and I said, I get from cradle to grave what this
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  is probably going to look like.
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  And the stages that I go through.
• 18:06
  And now I can start to see how I might be able to help these people.
• 18:11
  Or how I've been helping them forever.
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  And I know my place in it and I know the role that I'm here to play.
• 18:18
  As a 5/1 I'm here to play a very specific role.
• 18:22
  My incarnation cross gives me a very specific zone of genius,
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  which we are talking about in the following episode to this.
• 18:30
  So please stand by for that.
• 18:31
  We're going to talk about zone of genius and certainly join the masterclass.
• 18:35
  If you're interested in learning all of these aspects about how human
• 18:39
  design illuminates who you really are.
• 18:43
  And if you're here to usher people into something new for themselves.
• 18:47
  If you are here to provide transformation for people or you provide a service for
• 18:52
  people, you have to understand yourself.
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  And the bonus is there's no greater gift in this world than
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  being authentically who you are.
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  That's what people are the most drawn to.
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  When you're not trying to be something else, when you're not
• 19:07
  trying to sell them anything.
• 19:09
  I don't really try to sell.
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  I mean, I sell, I sell.
• 19:13
  I'm not afraid to sell.
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  But I'm not desperately trying to attract clients.
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  I send out a signal of, this is who I am, this is what I do, this is what I have
• 19:25
  to offer, and if you need those things, and if you are attracted to this energy
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  that I have, and this message that I have, then here's what I can offer you.
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  And people self select, and they decide to join me.
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  I don't necessarily talk about who my niche is all the time,
• 19:48
  but it's spiritual entrepreneurs.
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  It's people who are either on a spiritual path themselves or who teach it.
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  Energy healers.
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  That is part of my design.
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  Why I'm naturally drawn to those people and why I've always been around
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  them since the time I was small.
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  You know something about the people who are in your hometown.
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  Whether you get them or not, you know something about them, right?
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  This is your home town.
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  Your chart tells you who those hometown people are for you.
• 20:19
  And it gives you guidelines and some understanding of what your
• 20:23
  journey with those people looks like.
• 20:26
  So again, I can tell you that the storyline is in your nodes, but until
• 20:30
  you understand how the entire picture comes together, you're looking at that
• 20:34
  last frame in the movie and trying to understand the entire thing, and
• 20:38
  that's why people get stuck a lot.
• 20:40
  And I don't want that for you.
• 20:41
  I want you to understand your whole journey.
• 20:44
  And I want you to see that it's not the information, it's what the information
• 20:48
  does when you start to become aware of it, when you start to experiment
• 20:52
  with it yourself, when you start to see it at work, when you start to
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  ask better questions of yourself.
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  Really specific questions about the things in your chart, not just
• 21:00
  questions that are so open ended and broad they don't really resonate for
• 21:04
  you or don't lead you anywhere fast.
• 21:07
  Human design starts to unlock these doors within yourself and have all of these
• 21:12
  aha moments about how you might help because they are so specific to you,
• 21:19
  you can get to those answers quickly.
• 21:21
  How have I always been around this type of person?
• 21:25
  What do I know about them?
• 21:26
  What have I seen about them?
• 21:27
  How would I help them?
• 21:28
  How do I already help them?
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  You start asking those kinds of questions.
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  Rather than looking out in the world and saying, who could my niche be?
• 21:38
  These people I think can pay.
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  I know what I'm going to do.
• 21:40
  I'm going to go after corporate people because corporate can
• 21:44
  pay because they get a paycheck.
• 21:45
  So I'm going to go after them.
• 21:48
  You're going to need more than that.
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  Or it's going to come off really surface, really superficial, and it's
• 21:54
  not going to connect with anyone.
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  You're not really going to feel terribly embodied in that.
• 22:00
  When you feel embodied in your message, I don't want to say that
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  it doesn't matter what people say, but I trust that the people that
• 22:07
  are right for me, they find me.
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  They do.
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  Why?
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  Cause I know who I am.
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  I know what I offer and I know how I help.
• 22:17
  And if you fit into that category and you need what I sell, then I trust that
• 22:21
  we're going to find our way to each other.
• 22:24
  That's how it works.
• 22:25
  I put out my message.
• 22:26
  I do my job of showing up.
• 22:29
  I do my job of putting out a really clear message about that.
• 22:32
  But I don't chase, I don't look around trying to figure out who my niche
• 22:36
  should be or anything like that.
• 22:37
  I know who they are, and I know the essence of who they are.
• 22:41
  And then that starts to lead to the specifics of where can I find them,
• 22:45
  what could I say to connect with them, and all of those strategic
• 22:48
  elements that we can get so stuck in.
• 22:51
  So, I hope that this helped shed some light on that process of attracting
• 22:55
  clients, that it is this holistic process of you sending out a signal to those
• 23:01
  people and that signal does not come from a mental process of understanding
• 23:05
  a specific thing about your chart.
• 23:07
  It comes from you exploring these areas of yourself and then suddenly you start to
• 23:13
  see what you have to offer those people.
• 23:16
  You become the solution.
• 23:20
  It's not the information, now I know it, now I can go tell
• 23:24
  them that this is the solution.
• 23:26
  By you understanding these aspects of your human design chart,
• 23:30
  you can go into them deeper.
• 23:32
  You can start exploring them in yourself.
• 23:34
  You transform them in yourself and then you become that solution.
• 23:39
  And then it's effortless and then it's fun.
• 23:42
  And then the offers just start popping up and you're like, oh, I could create this.
• 23:46
  Why?
• 23:46
  Cause it's coming from a place of real alignment.
• 23:49
  That's what alignment is.
• 23:51
  Doing what feels absolutely right.
• 23:53
  Not checking all the boxes that you're doing all the right things and meditating
• 23:59
  and doing breath work and now I'm aligned.
• 24:01
  Those things help to keep you out of fight or flight, to keep you out
• 24:06
  of your mind so you're not making decisions that are out of fear and lack.
• 24:10
  Those are alignment tools, but alignment comes from within you.
• 24:16
  Alignment comes from understanding yourself and leading from that place.
• 24:22
  So I hope this helped.
• 24:23
  I hope that this was succinct enough that you were catching the point.
• 24:26
  If you want to go deeper with us on this topic and on understanding your
• 24:30
  human design and the connection with it in your business and how to build
• 24:32
  your million dollar message from a place of true alignment, please join
• 24:37
  us in the Authority Accelerator.
• 24:38
  It starts on April 8th.
• 24:39
  It's a five day masterclass.
• 24:41
  It is really, really in depth and cool and fun.
• 24:44
  And I'm so excited about it.
• 24:46
  It is somewhat new.
• 24:47
  We did a three day version.
• 24:49
  Now we've blown it up to five because honestly, I just had too much and
• 24:52
  I wanted to share it all with you.
• 24:54
  So DM me the word masterclass on Instagram.
• 24:56
  I'm @NicoleLainoOfficial, or go to nicolelaino.com/masterclass and
• 25:00
  register right there on the website.
• 25:01
  I hope to see you there.
• 25:03
  Thank you so much for being here.
• 25:04
  We will catch you in the next one.
• 25:05
  Remember, in order to have an unshakeable business, you must
• 25:08
  first become an unshakeable human.
• 25:10
  So thanks for letting us help you in becoming unshakeable
• 25:13
  with human design, everybody.
• 25:14
  We'll see you next time.
• 25:16
  If you love this episode and you're a fan of the show, please show
• 25:19
  us the love on iTunes, Spotify, or wherever you're listening to
• 25:21
  the show and leave us a review.
• 25:23
  And if you'd like to connect with other entrepreneurs on their human
• 25:25
  design journey, join our free Facebook community, Human Design for Entrepreneurs.
• 25:30
  Go to nicolelaino.
• 25:31
  me forward slash podcast links to join the group, book a human
• 25:35
  design reading with me, or access our free human design resources.
• 25:39
  We'll see you there.