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Leveraging Thought Leadership With Peter Winick – Episode 102 - Lori Ames
The purpose of writing a business book has changed over the years. While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache.
Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors.
Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf life. In addition to book publishing Peter and Lori discuss the…
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