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How Hardware Startups Win The First Hundred Units
Episodes on supply chains and prototyping often focus on scaling from zero to thousands, but the jump from fifty to one hundred units is where most hardware startups quietly die. In this episode, Lucas and Luna dissect the specific financial and operational traps of the first pilot run: the hidden costs of minor design tweaks that don't trigger new tooling, the mismatch between prototype quality and production expectations, and why customer feedback loops break when you have too few units to test meaningfully. Using a concrete example of a smart home sensor startup that burned through…
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