The State of Restaurant Media, with Brian Lowe
BML Public Relations president and CEO Brian Lowe returns to QSR Uncut after one of our most-listened to episodes to unpack what restaurants need to know about today’s mainstream media landscape. Learn why big, stunty creative engineered for national coverage is OUT. Why spokesperson-driven tips and hyper-local promotions are IN. The power of human-interest stories. How to make a brand splash in an attention-strapped world. The benefit of earned media with AI optimization. Consumer versus FranDev agencies—what’s the difference and why it matters. And much more as we explore key traffic…
The skinny
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