Stop Niching Down… Build a Perspective
In this episode we’ll talk about:
Why the common advice to “niche down” often limits creators
The difference between niching and integrating
How powerful creators operate through a lens rather than a category
Why perspective creates coherence across different mediums
What we can learn from Virgil Abloh’s cross-disciplinary work
How developing your own lens unlocks creative freedom and clarity
And more…
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ My Substack — mattgottesman.substack.com
→ Apparel — thenicheisyou.com
RESOURCES…
→ Recommended Book List — CLICK HERE
→ Masterclass — CLICK HERE…
The skinny
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