The Power of Networking and of LinkedIn
I had the pleasure in this episode of speaking with Mark Amtower of Amtower & Company. Mark is an expert in government marketing and joins me in this episode of GovCon Unscripted to talk about the complexities of building relationships within the government contracting space. He shares his fascinating journey, starting from his early days as a telemarketer to launching his own firm focused on government marketing in 1985. He discusses the nuances of government sales, stressing that it’s a relationship-driven market where understanding the dynamics of the buying process is absolutely essential…
The skinny
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