#FlashbackFriday: Rory Sutherland - Alchemy
Rory Sutherland is the Vice Chairman of Ogilvy in the UK where has co-founded a behavioural science practice.
He works with a consulting practice of psychology graduates who look for "unseen opportunities" in consumer behaviour – tiny contextual changes which can have enormous effects on the decisions people make.
Rory is a regular contributor to The Spectator , Market Leader and Impact , and has published two books: The Wiki Man , and Alchemy, The surprising Power of Ideas which don't make Sense .
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