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260 Yuliya Gorenko - Building Authentic Relationships: Influencer Marketing for SaaS Brands
What if influencer marketing wasn’t just for fashion brands and B2C companies? In this episode of SaaS Fuel, host Jeff Mains sits down with Yuliya Gorenko, an influencer marketing expert at Mischka Agency, to uncover how B2B SaaS companies can leverage influencers for sustainable growth.
Yulia has built influencer programs for SaaS brands like SE Ranking, Hack Chinese, and UnaCheck, scaling them from 0 to 8 figures. In this episode, she reveals how to find the right influencers, build lasting relationships, measure ROI, and avoid the biggest influencer marketing mistakes in the SaaS space…
The skinny
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