Why People Buy: The Hidden Psychology Behind Sales and Marketing with Dr. Chris Gray
In this episode, we sit down with Dr. Chris Gray, a consumer psychologist with a doctorate in psychology and 30 years of experience helping sales and marketing teams understand what truly drives customer behavior.
We explore the psychology behind attention, emotion, motivation, decision-making, and buying behavior, and why understanding how people think can be a powerful advantage in sales and marketing.
Dr. Chris shares candid insights from three decades in the advertising world, including what actually makes marketing effective, why certain sales approaches fail, and how businesses can…
The skinny
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