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Spotify Is Now Selling Physical Books? | Fast Five Shorts · Omni Talk Retail

• 0:00
  Spotify
• 0:00
  is
• 0:00
  partnering
• 0:01
  with
• 0:01
  bookshop.org
• 0:02
  to
• 0:02
  start
• 0:02
  selling
• 0:02
  physical
• 0:03
  books
• 0:03
  to
• 0:03
  premium
• 0:04
  subscribers
• 0:04
  in
• 0:05
  the
• 0:05
  U.S.
• 0:05
  and
• 0:05
  UK
• 0:06
  starting
• 0:06
  this
• 0:07
  spring,
• 0:07
  expanding
• 0:08
  beyond
• 0:08
  its
• 0:08
  audiobook
• 0:09
  offering,
• 0:09
  which
• 0:09
  it
• 0:10
  launched
• 0:10
  in
• 0:10
  2022.
• 0:11
  According
• 0:12
  to
• 0:12
  the
• 0:12
  Wall
• 0:12
  Street
• 0:12
  Journal,
• 0:13
  Spotify
• 0:13
  will
• 0:13
  allow
• 0:14
  premium
• 0:14
  subscribers
• 0:15
  to
• 0:15
  buy
• 0:15
  hardcovers
• 0:16
  and
• 0:16
  paperbacks
• 0:17
  through
• 0:17
  its
• 0:17
  app,
• 0:18
  with
• 0:18
  bookshop.org
• 0:19
  setting
• 0:20
  retail
• 0:20
  prices,
• 0:20
  holding
• 0:21
  inventory
• 0:21
  and
• 0:22
  fulfilling
• 0:22
  sales.
• 0:23
  While
• 0:23
  Spotify
• 0:24
  receives
• 0:24
  an
• 0:24
  undisclosed
• 0:25
  affiliate
• 0:26
  fee,
• 0:27
  the
• 0:27
  offering
• 0:27
  will
• 0:27
  compete
• 0:28
  directly
• 0:28
  with
• 0:28
  Amazon.com,
• 0:29
  the
• 0:29
  country's
• 0:30
  largest
• 0:30
  online
• 0:31
  bookseller,
• 0:31
  whose
• 0:32
  business
• 0:32
  units
• 0:32
  include
• 0:33
  Audible,
• 0:33
  the
• 0:34
  dominant
• 0:34
  audiobook
• 0:35
  service.
• 0:36
  Spotify
• 0:36
  is
• 0:37
  also
• 0:37
  introducing
• 0:38
  Page
• 0:38
  Match,
• 0:39
  one
• 0:39
  of
• 0:39
  my
• 0:39
  favorite
• 0:40
  features,
• 0:41
  enabling
• 0:41
  users
• 0:42
  to
• 0:42
  sync
• 0:42
  their
• 0:42
  audiobooks
• 0:43
  with
• 0:43
  physical
• 0:43
  books
• 0:44
  by
• 0:44
  scanning
• 0:44
  a
• 0:45
  page
• 0:45
  from
• 0:45
  the
• 0:45
  printed
• 0:46
  book
• 0:46
  with
• 0:46
  their
• 0:47
  phone,
• 0:47
  then
• 0:47
  finding
• 0:48
  that
• 0:48
  exact
• 0:49
  spot
• 0:49
  in
• 0:50
  the
• 0:50
  audiobook
• 0:51
  edition.
• 0:51
  All
• 0:52
  right,
• 0:52
  I
• 0:53
  want
• 0:53
  to
• 0:53
  know,
• 0:53
  are
• 0:53
  you
• 0:54
  buying
• 0:54
  or
• 0:55
  selling
• 0:56
  buyers
• 0:56
  buying
• 0:56
  hardcover
• 0:57
  books
• 0:57
  via
• 0:57
  Spotify?
• 0:58
  I'm
• 0:59
  buying.
• 1:00
  I
• 1:00
  think
• 1:00
  it
• 1:00
  doesn't
• 1:01
  do
• 1:01
  Spotify
• 1:01
  any
• 1:02
  harm.
• 1:02
  It's
• 1:02
  like
• 1:02
  a
• 1:03
  few
• 1:03
  incremental
• 1:03
  book
• 1:04
  sales.
• 1:04
  Like
• 1:04
  everybody
• 1:05
  with
• 1:05
  an
• 1:05
  audience
• 1:05
  these
• 1:06
  days
• 1:06
  is
• 1:06
  either
• 1:06
  trying
• 1:06
  to
• 1:06
  kind
• 1:07
  of
• 1:07
  sell
• 1:07
  the
• 1:07
  audience's
• 1:07
  attention
• 1:08
  or
• 1:08
  sell
• 1:08
  stuff
• 1:09
  to
• 1:09
  that
• 1:09
  audience.
• 1:10
  Why
• 1:10
  not
• 1:10
  books?
• 1:11
  The
• 1:11
  first
• 1:11
  thing
• 1:11
  I
• 1:12
  thought
• 1:12
  was
• 1:12
  actually,
• 1:12
  well
• 1:12
  why,
• 1:13
  why
• 1:13
  isn't
• 1:13
  Spotify
• 1:14
  selling
• 1:14
  CDs?
• 1:14
  But
• 1:15
  it
• 1:15
  turns
• 1:15
  out
• 1:15
  if
• 1:15
  you
• 1:15
  go
• 1:15
  to
• 1:16
  an
• 1:16
  artist
• 1:16
  page
• 1:16
  on
• 1:16
  Spotify,
• 1:17
  individual
• 1:17
  artists
• 1:18
  can
• 1:18
  set
• 1:18
  up
• 1:18
  merch
• 1:18
  stores
• 1:19
  including
• 1:19
  selling
• 1:20
  CDs.
• 1:20
  So
• 1:21
  in
• 1:21
  a
• 1:21
  marketplace
• 1:21
  kind
• 1:22
  of
• 1:22
  way,
• 1:22
  they
• 1:22
  do
• 1:22
  already
• 1:22
  do
• 1:23
  that.
• 1:24
  If
• 1:24
  they've
• 1:24
  got
• 1:25
  any
• 1:25
  kind
• 1:25
  of
• 1:25
  audience
• 1:26
  sentiment
• 1:26
  data
• 1:26
  from
• 1:27
  their,
• 1:27
  their
• 1:28
  audiobook
• 1:28
  audience.
• 1:29
  It
• 1:29
  says
• 1:30
  even
• 1:31
  a
• 1:31
  small
• 1:31
  percentage
• 1:31
  of
• 1:32
  those
• 1:32
  folks
• 1:32
  like
• 1:32
  to
• 1:33
  get
• 1:33
  a
• 1:33
  hardcover
• 1:33
  book.
• 1:34
  If
• 1:34
  they
• 1:34
  really
• 1:34
  liked
• 1:34
  the
• 1:35
  audiobook,
• 1:36
  why
• 1:36
  not?
• 1:37
  I
• 1:37
  think
• 1:37
  it's
• 1:38
  only
• 1:38
  upside
• 1:38
  for
• 1:38
  them
• 1:38
  and
• 1:39
  it's
• 1:39
  kind
• 1:39
  of
• 1:39
  clever
• 1:40
  and
• 1:40
  it's
• 1:40
  caught
• 1:40
  our
• 1:41
  attention.
• 1:41
  So
• 1:41
  it's
• 1:42
  doing
• 1:42
  what
• 1:42
  it's.
• 1:43
  Yeah,
• 1:43
  we
• 1:43
  have
• 1:44
  people
• 1:44
  that
• 1:44
  know
• 1:44
  about
• 1:44
  bookshop.org
• 1:46
  who
• 1:46
  never
• 1:46
  knew
• 1:46
  about
• 1:46
  that
• 1:47
  company
• 1:47
  before.
• 1:47
  So
• 1:48
  it's
• 1:48
  certainly
• 1:48
  good
• 1:48
  for
• 1:49
  them
• 1:49
  too.
• 1:50
  But
• 1:51
  yeah,
• 1:51
  Joe,
• 1:51
  I
• 1:52
  think
• 1:52
  you
• 1:52
  bring
• 1:52
  up
• 1:52
  a
• 1:52
  really
• 1:52
  good
• 1:53
  point.
• 1:53
  I
• 1:53
  mean,
• 1:53
  I
• 1:53
  think
• 1:54
  about,
• 1:54
  I
• 1:54
  think
• 1:54
  it's
• 1:55
  Spotify
• 1:56
  recognizing
• 1:57
  that
• 1:57
  their
• 1:58
  listeners
• 1:59
  are
• 2:00
  multi
• 2:01
  stream
• 2:01
  listeners,
• 2:02
  they're
• 2:02
  multi
• 2:03
  channel
• 2:03
  audiences.
• 2:04
  And
• 2:04
  I,
• 2:05
  I
• 2:05
  do
• 2:05
  this
• 2:05
  all
• 2:06
  the
• 2:06
  time,
• 2:06
  like
• 2:06
  where
• 2:07
  I'll
• 2:07
  get
• 2:07
  a
• 2:07
  book,
• 2:07
  an
• 2:08
  audiobook
• 2:08
  and
• 2:09
  the
• 2:09
  hard
• 2:09
  copy.
• 2:09
  Because
• 2:10
  it
• 2:10
  depends
• 2:10
  on
• 2:10
  different
• 2:11
  points
• 2:11
  in
• 2:11
  my
• 2:11
  day,
• 2:12
  like
• 2:12
  if
• 2:12
  I'm
• 2:12
  driving
• 2:13
  to
• 2:13
  a
• 2:13
  meeting
• 2:14
  or
• 2:14
  to
• 2:14
  pick
• 2:14
  up
• 2:14
  kids,
• 2:15
  I
• 2:15
  want
• 2:15
  to
• 2:15
  listen
• 2:16
  to
• 2:16
  the
• 2:16
  audiobook
• 2:16
  and
• 2:17
  then
• 2:17
  to
• 2:17
  have
• 2:18
  to
• 2:18
  figure
• 2:18
  out
• 2:18
  on
• 2:19
  my,
• 2:19
  either
• 2:19
  on
• 2:19
  my
• 2:20
  phone
• 2:20
  or,
• 2:21
  or
• 2:21
  in
• 2:21
  my
• 2:21
  hardcover
• 2:22
  book.
• 2:22
  Like
• 2:22
  I
• 2:23
  want
• 2:23
  to
• 2:23
  have
• 2:23
  that
• 2:24
  different
• 2:24
  experience
• 2:24
  where
• 2:25
  I'm
• 2:25
  actually
• 2:25
  reading
• 2:25
  it
• 2:26
  and
• 2:26
  I
• 2:26
  think
• 2:26
  this
• 2:27
  is
• 2:27
  a
• 2:27
  great
• 2:27
  way.
• 2:28
  Low
• 2:29
  risk,
• 2:29
  no
• 2:30
  all
• 2:30
  upside
• 2:31
  for
• 2:31
  both
• 2:31
  bookshop.org
• 2:32
  and
• 2:32
  Spotify
• 2:33
  to
• 2:33
  grow
• 2:34
  an
• 2:34
  audience
• 2:34
  that
• 2:35
  they
• 2:35
  didn't
• 2:35
  have
• 2:35
  before
• 2:36
  and
• 2:36
  provide
• 2:36
  them
• 2:37
  more
• 2:37
  opportunities
• 2:38
  to
• 2:38
  listen
• 2:38
  and
• 2:39
  more
• 2:39
  flexibility,
• 2:40
  especially
• 2:40
  with
• 2:41
  that
• 2:41
  Page
• 2:41
  Match
• 2:41
  app.
• 2:42
  But
• 2:42
  Chris,
• 2:43
  we'll.
• 2:43
  I
• 2:43
  love
• 2:43
  Page
• 2:44
  Match.
• 2:44
  I
• 2:44
  mean,
• 2:44
  it
• 2:44
  feels
• 2:45
  like
• 2:45
  that
• 2:45
  that
• 2:45
  was
• 2:45
  probably
• 2:45
  the
• 2:46
  only
• 2:46
  real
• 2:46
  investment
• 2:46
  was
• 2:47
  like
• 2:47
  some
• 2:47
  developer
• 2:48
  had
• 2:48
  to
• 2:48
  spend
• 2:48
  a
• 2:48
  half
• 2:48
  hour
• 2:49
  a
• 2:49
  day,
• 2:49
  like,
• 2:49
  figuring
• 2:50
  out
• 2:50
  how
• 2:50
  to
• 2:50
  make
• 2:50
  that
• 2:51
  work.
• 2:51
  But
• 2:51
  I
• 2:51
  love
• 2:52
  that
• 2:52
  idea
• 2:52
  for
• 2:53
  like
• 2:53
  you
• 2:53
  that
• 2:53
  are
• 2:53
  kind
• 2:54
  of
• 2:54
  omni
• 2:55
  platform
• 2:55
  book.
• 2:56
  Yes.
• 2:56
  Readers.
• 2:57
  It
• 2:58
  feels
• 2:59
  like
• 2:59
  it's
• 2:59
  going
• 2:59
  to
• 2:59
  be
• 2:59
  such
• 2:59
  a
• 3:00
  boon
• 3:00
  to
• 3:00
  their
• 3:00
  lives.
• 3:01
  Yeah,
• 3:02
  I
• 3:02
  love
• 3:02
  it.
• 3:03
  Okay,
• 3:03
  Chris,
• 3:03
  I
• 3:04
  know
• 3:04
  how
• 3:04
  you
• 3:04
  feel
• 3:04
  about
• 3:04
  audiobooks,
• 3:05
  so
• 3:06
  I'm
• 3:06
  curious
• 3:06
  to
• 3:07
  get
• 3:07
  your
• 3:07
  thoughts
• 3:07
  on
• 3:07
  whether
• 3:08
  or
• 3:08
  not
• 3:08
  you
• 3:08
  think
• 3:08
  this
• 3:08
  is
• 3:08
  a
• 3:09
  good
• 3:09
  strategic
• 3:09
  move
• 3:10
  here
• 3:10
  for
• 3:10
  Spotify.
• 3:11
  Are
• 3:11
  you
• 3:11
  buying
• 3:11
  or
• 3:11
  selling?
• 3:12
  Yeah,
• 3:13
  no.
• 3:13
  I
• 3:13
  tried
• 3:13
  really
• 3:13
  hard
• 3:14
  to
• 3:14
  come
• 3:14
  up
• 3:14
  with
• 3:14
  a
• 3:14
  contrarian
• 3:14
  angle
• 3:15
  for
• 3:15
  this
• 3:15
  and
• 3:15
  I
• 3:15
  just
• 3:15
  can't.
• 3:16
  I
• 3:16
  think,
• 3:16
  I
• 3:16
  think
• 3:16
  you
• 3:17
  guys
• 3:17
  said
• 3:17
  it.
• 3:17
  It's
• 3:17
  a
• 3:17
  good
• 3:17
  move
• 3:17
  for
• 3:18
  Spotify.
• 3:19
  You
• 3:19
  know,
• 3:20
  my
• 3:20
  question
• 3:21
  for
• 3:21
  you,
• 3:21
  Joe,
• 3:21
  though,
• 3:21
  is,
• 3:22
  I
• 3:22
  mean,
• 3:22
  and
• 3:23
  is
• 3:23
  ann
• 3:23
  is
• 3:23
  clearly
• 3:24
  10,000
• 3:24
  people,
• 3:24
  as
• 3:24
  we
• 3:24
  say
• 3:25
  on
• 3:25
  this
• 3:25
  show.
• 3:25
  So.
• 3:26
  So
• 3:26
  they're
• 3:26
  meeting
• 3:26
  a
• 3:26
  need
• 3:27
  for
• 3:27
  Ann
• 3:27
  and
• 3:28
  people
• 3:28
  like
• 3:28
  her.
• 3:29
  But
• 3:29
  Joe,
• 3:30
  do
• 3:30
  you
• 3:30
  exhibit
• 3:30
  that
• 3:31
  characteristic
• 3:31
  of
• 3:32
  buying
• 3:32
  an
• 3:32
  audiobook
• 3:33
  and
• 3:33
  a
• 3:33
  physical
• 3:34
  book
• 3:34
  and
• 3:34
  reading.
• 3:35
  Reading
• 3:35
  both
• 3:36
  simultaneously
• 3:37
  throughout
• 3:38
  the
• 3:38
  course
• 3:38
  of
• 3:38
  finishing
• 3:39
  said
• 3:39
  book?
• 3:40
  I
• 3:41
  am
• 3:41
  not
• 3:41
  an
• 3:41
  audiobook
• 3:42
  guy,
• 3:42
  although
• 3:43
  I
• 3:43
  am
• 3:44
  guilty
• 3:44
  of
• 3:44
  buying
• 3:45
  like
• 3:45
  an
• 3:45
  ebook
• 3:46
  to
• 3:46
  like
• 3:46
  read
• 3:46
  on
• 3:47
  my
• 3:47
  phone
• 3:47
  or
• 3:47
  my,
• 3:48
  my
• 3:48
  iPad
• 3:49
  and
• 3:49
  the
• 3:50
  actual
• 3:50
  physical
• 3:51
  paper
• 3:51
  book
• 3:51
  as
• 3:52
  well.
• 3:52
  Again,
• 3:52
  it's
• 3:53
  almost
• 3:53
  like
• 3:53
  the,
• 3:53
  the
• 3:53
  paper
• 3:54
  book
• 3:54
  is
• 3:54
  oftentimes
• 3:55
  like
• 3:55
  a
• 3:55
  souvenir.
• 3:55
  If
• 3:55
  I
• 3:56
  really
• 3:56
  like
• 3:56
  the,
• 3:56
  the
• 3:56
  ebook,
• 3:57
  I
• 3:57
  could
• 3:57
  see
• 3:57
  that,
• 3:57
  buy
• 3:58
  it
• 3:58
  like,
• 3:58
  and
• 3:58
  put
• 3:58
  it
• 3:58
  on
• 3:58
  my
• 3:59
  shelf
• 3:59
  and
• 3:59
  display
• 3:59
  it
• 4:00
  there.
• 4:00
  But.
• 4:00
  Yeah,
• 4:01
  but
• 4:01
  there,
• 4:01
  there
• 4:01
  have
• 4:01
  definitely
• 4:02
  been
• 4:02
  times
• 4:02
  when
• 4:02
  I've
• 4:02
  gone
• 4:03
  back
• 4:03
  and
• 4:03
  forth
• 4:03
  between
• 4:03
  an
• 4:03
  ebook
• 4:04
  and,
• 4:04
  and,
• 4:04
  and
• 4:04
  the
• 4:05
  same
• 4:05
  physical
• 4:05
  book
• 4:05
  and,
• 4:06
  and
• 4:06
  then
• 4:07
  it's
• 4:07
  like
• 4:07
  really
• 4:08
  bookmarks
• 4:08
  and
• 4:08
  whatnot.
• 4:09
  So.
• 4:09
  So
• 4:09
  even
• 4:09
  if
• 4:09
  it's
• 4:10
  not
• 4:10
  an
• 4:10
  audiobook,
• 4:10
  I
• 4:10
  do
• 4:11
  kind
• 4:11
  of
• 4:11
  do
• 4:11
  what
• 4:12
  I.
• 4:12
  I
• 4:12
  do
• 4:12
  that
• 4:13
  behavior
• 4:13
  in
• 4:13
  a
• 4:13
  way.
• 4:13
  Yeah.
• 4:14
  You
• 4:14
  don't
• 4:14
  want
• 4:14
  to
• 4:14
  carry
• 4:14
  the
• 4:14
  giant
• 4:15
  book
• 4:15
  in
• 4:15
  your
• 4:16
  bag
• 4:16
  like
• 4:16
  this.
• 4:17
  The
• 4:17
  ebook
• 4:17
  is.
• 4:17
  Make
• 4:18
  sense.
• 4:18
  Then
• 4:18
  the
• 4:18
  audiobook
• 4:19
  makes
• 4:19
  sense.
• 4:20
  Then
• 4:20
  maybe
• 4:21
  you
• 4:21
  want
• 4:21
  to
• 4:21
  read
• 4:21
  it
• 4:21
  before
• 4:22
  bed
• 4:22
  because
• 4:22
  you're
• 4:23
  no
• 4:23
  screens.
• 4:23
  I
• 4:24
  mean,
• 4:24
  I
• 4:24
  think
• 4:24
  there's,
• 4:25
  there's
• 4:25
  so
• 4:25
  much
• 4:26
  opportunity.
• 4:26
  It's
• 4:27
  happening
• 4:27
  with
• 4:27
  video
• 4:28
  already,
• 4:28
  right?
• 4:28
  Like,
• 4:28
  like
• 4:29
  clever.
• 4:29
  Like
• 4:30
  video
• 4:30
  services
• 4:31
  will
• 4:31
  let
• 4:31
  you
• 4:31
  watch
• 4:32
  part
• 4:32
  of
• 4:32
  a
• 4:32
  show
• 4:32
  on
• 4:33
  your
• 4:33
  tablet
• 4:34
  and
• 4:34
  then
• 4:34
  when
• 4:34
  you're
• 4:34
  back
• 4:34
  in
• 4:35
  front
• 4:35
  of
• 4:35
  your
• 4:35
  tv,
• 4:35
  you're
• 4:36
  you're
• 4:37
  Amazon
• 4:38
  Fire
• 4:38
  or
• 4:38
  your,
• 4:39
  your
• 4:39
  Apple
• 4:39
  TV
• 4:39
  or
• 4:39
  whatever
• 4:40
  kind
• 4:40
  of
• 4:40
  picks
• 4:40
  up
• 4:40
  exactly
• 4:41
  where
• 4:41
  you
• 4:41
  left
• 4:41
  the
• 4:41
  show
• 4:42
  off
• 4:42
  on
• 4:42
  the
• 4:42
  other
• 4:42
  device.
• 4:43
  So
• 4:43
  why.
• 4:43
  Why
• 4:44
  can't
• 4:44
  we
• 4:44
  do
• 4:44
  that
• 4:44
  with
• 4:44
  books?
• 4:45
  We
• 4:45
  should.
• 4:47
  I
• 4:47
  love,
• 4:47
  I
• 4:48
  love
• 4:48
  our
• 4:48
  campaign
• 4:49
  to
• 4:49
  to
• 4:50
  save
• 4:50
  to
• 4:50
  save
• 4:51
  the
• 4:51
  multi
• 4:51
  channel
• 4:52
  readers
• 4:52
  lives.
• 4:53
  Joe.