Latest / Ecommerce Playbook: Numbers, Struggles & Growth
What's the best (and worst) e-Commerce niche right now?
In place of this week’s Tuesday ECPP episode, we’re featuring CTC’s newest podcast: The DTC Hotline.
In this week’s episode, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to field real questions from operators and listeners—offering hot takes, cold truths, and unfiltered answers.
They tackle:
What to do when your historically strong Meta campaign suddenly stops working
The “3 Ps” framework—payment, policy, pixel—when diagnosing sharp performance drops
How to push back when brand standards block creative…
The skinny
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