Latest / Forge Fire Protocol Podcast / The Mastermind: AI Advice from Business Legends

Transcript

The Mastermind: AI Advice from Business Legends · Forge Fire Protocol Podcast

0:02
Imagine breaking free from the grind and building a business that lights you up, ignites with purpose, and delivers the ultimate reward.
0:12
Forge Fire Protocol gives ambitious entrepreneurs the proven five-step system to choose the right business, launch it successfully, scale it strategically, and exit on your terms.
0:26
Turning vision into lasting wealth, forged in fire, built for legacy.
0:35
All right, welcome back to the Forge Fire Protocol podcast.
0:38
You've got Don LaPlume here.
0:40
Of course, we've got Stephen Moynihan and Mike Sullivan.
0:44
Now, Mike, you've got my name on your screen, by the way.
0:46
You've got to change that, but I want everybody to know, Michael Sullivan is part of this.
0:50
That's so funny.
0:53
It is.
0:53
You got me in stereo, but I look weird.
0:55
I look too different.
0:55
He's your AI agent.
0:57
Yeah, exactly.
0:59
That was a bad clone, though.
1:01
Not exactly the same thing.
1:02
So put it away.
1:04
We just talked so much that I figured that it's going to just wear one person.
1:07
It could be.
1:09
It's like an alter ego.
1:10
There we go.
1:12
All right.
1:12
Good.
1:13
Thank you for that.
1:14
So a couple of things before we actually kick this in, just really, really important.
1:19
And I know, Mike, you got this down, but what should they be doing day one when they hear about this podcast?
1:26
Oh, that's simple.
1:27
Okay.
1:27
First of all, day one, most people have an idea or most people are starting.
1:31
So the first thing you do when you hear about this podcast is it's 100% free to log in and check it out.
1:38
Okay.
1:38
And what you want to do is log in, go to app, which is app.forgefireprotocol.com.
1:45
No spaces.
1:46
Just those three words, bang, bang, bang.
1:47
So app.forgefireprotocol.com.
1:50
Enter your email address, log in, you get access to
1:53
The 72-hour market test, which allows you immediately, we're not going to go into crazy detail right now, but you get to go in and take your idea and validate it to make sure it's marketable, it can sell now, and it's ready to go.
2:04
Before you even move on to the next step and waste time, you want to validate that idea.
2:08
Or if you have a new product, if you have a new service you want to launch within an existing business, same exact tool.
2:13
Use the same tool to validate everything from pricing to market to viability.
2:20
So that was spot on, but we didn't rehearse that because that was not what I was talking about.
2:24
Okay.
2:26
Now, what should they be doing with the podcast?
2:28
They should be following us.
2:29
My bad.
2:30
My apologies.
2:30
Yeah.
2:31
So that's a very, so that's the very first thing you should be doing in order to get into the site.
2:34
But yeah, one of the things Don, what Don's talking about here is you hear this in any podcast you watch, but our goal, and we've talked about this before on previous podcasts is to help 10,000 entrepreneurs achieve a $10 million valuation by December 31st, 2031.
2:48
That's not going to happen by us doing word of mouth and reaching out to people.
2:52
I mean, there's a chance it could happen that way, but it's in math.
2:54
It's a math equation.
2:56
And the numbers just don't say that's going to happen.
2:58
So in order for us to do that, we need to make sure this reaches as many people as possible because what we want to do is serve.
3:04
All right.
3:04
Think about the global impact we can have if we have 10,000 people.
3:07
Think about like, again, kids, great-garing kids, families.
3:11
The goal is impact here.
3:12
All right.
3:13
We want to help change lives.
3:14
We want to help change the economy.
3:15
We want to make everything better.
3:16
In order to do that, this needs to get out there in front of people.
3:19
So we need you to comment, like, share, send it out to anyone.
3:22
You know someone that's like that crazy friend who always had ideas?
3:26
The one who was like, you know what we should do?
3:28
We should make a slide from my house to the pool.
3:30
That's the guy.
3:32
That's the guy that probably that thinks and does stuff as nuts as he was.
3:35
Or the one, and this is a real story, who looks at a friend's roof and says, you know what?
3:40
I bet if I jump and grab that branch, the branch will bend down and I'll land on the deck.
3:45
No, you're going to fall and possibly die.
3:47
But with that being said, you're thinking in the right way.
3:50
But that'd be one of the ideas that you kill immediately.
3:53
You don't need 72 hours.
3:53
You need about 7.2 seconds to say no.
3:56
So what I'm getting at, those ideas, those people, they have probably a huge just storehouse of ideas they've had over the years.
4:05
And probably most of them have been just pushed down.
4:08
We want to bring them out.
4:10
And we want them to take those thoughts and just put them on the table, even if they're just an idea person.
4:14
Okay, let's say they're like, I don't want to run a business.
4:16
I'm good being XYZ, whatever I do.
4:19
But I have these ideas that I really think could help a lot of people.
4:22
Let's validate the idea.
4:23
And then we can talk about what we're going to do with that.
4:26
We have a whole solution we're building up for that as well.
4:28
We're not going to go to that today.
4:29
But that's who we're talking to.
4:30
People who have ideas, who keep it in and they want to help.
4:33
Or people that have ideas that just don't know what to do next.
4:38
You took me back.
4:39
I'm not going to go into all of this stuff right now, but I am so at home right now.
4:45
One of these days, you can ask me about the La Plume, and we'll have to talk about some of the other crazy things that I've planned to do or created, which is insane.
4:57
Let's get to why we're here for the podcast.
5:01
One of the big things here is you have an idea.
5:06
Right.
5:06
And you have an idea, but you don't necessarily know how to bring it to market.
5:09
And that's like Mike was just talking about.
5:11
We do the 72 hour market test.
5:13
And then if it's validated, if it's a valid idea that has wings, it's got legs, it can it can take off and and it's viable.
5:22
Now it's OK. What's the next step?
5:25
Right.
5:25
What's the next step that I do?
5:26
How do I get everything started?
5:28
How do I build this technology out?
5:30
Right.
5:30
Because in most cases you haven't built anything yet.
5:36
is we've created a platform where you just have an idea and you can bring that idea to a test and find out first if it's valid.
5:46
If it's valid, then you can start to invest.
5:49
You can start to put time into it, right?
5:52
But we're talking 72 hours to find out if this thing is valid or not.
5:56
That's huge because no money, 72 hours, you know, right?
6:01
And if it's a go, well, great, then let's get on track.
6:03
Let's do this.
6:05
It's okay.
6:06
I was at a networking meeting this morning.
6:08
This relates, right?
6:08
So I have multiple people that have downloaded our app.
6:13
And the whole thing was I met people that were just getting into their own business, just launching their own business.
6:19
One is launching something that's kind of like Zapier, if you're familiar with it.
6:23
He and his team have been building it out.
6:25
They're just testing it now.
6:29
All right?
6:29
And so they're looking to have people come and test it.
6:33
We have one company tested so far.
6:34
So that's how early they are in the idea.
6:38
Can I add one thing right there?
6:39
I have talked to five people in the past, I'm going to say a week, it might be about eight to nine days, but I'm going to say a past week, that have had ideas or had something they've been building since 2017, since 2019, since the pandemic.
6:55
And it's just, it's not here yet.
6:58
Yeah.
6:59
And it's cost sometimes tens of thousands of dollars.
7:03
to get to that point.
7:04
And I'm not knocking them in any way, shape or form.
7:06
I completely respect the hustle and this whole thing didn't even exist.
7:09
This wasn't even possible.
7:10
Even for us, like we use AI to compress time and get better, but what's changed for us in the last four to five weeks in the last month is we've made that into days, hours to days.
7:22
Oh, yeah.
7:22
Yes.
7:23
Yeah, we've seen that.
7:24
Yeah.
7:25
I used to say all the time in IT side, I'm like, my goal with our solution is to take your mean time to resolution for what used to take months to years
7:33
down to minutes to hours.
7:34
And that's where we are with what the impact we can have on bringing something new to life and at least giving it legs, validating it, putting something out there, and then we can start marketing it.
7:46
We've done that with our mini mastermind, just the three of us, and our morning sessions that we do together.
7:52
And all of a sudden, we've created something.
7:56
One of the things was our Crusher app, which people will see in the future.
8:01
Yeah.
8:01
Get things together one morning.
8:03
I was going to say, even the whole mastermind section of our app.
8:07
Yeah.
8:08
Yeah.
8:08
You know what I mean?
8:09
Which we're going to get into today.
8:10
Yeah.
8:11
Yeah.
8:12
But, you know, it's any business, whether you're part of Forgefire Protocol or not, right?
8:18
If you've got an idea or you're going to launch something or you're in business for yourself, rapid iteration is critical.
8:23
Exactly.
8:24
Today, you have to move.
8:27
Right.
8:27
If you're not moving, you're dying.
8:29
It's that simple.
8:30
So you've got to move.
8:30
You've got to change.
8:31
You've got to improve.
8:34
So rapid iteration matters.
8:35
And like you were just saying, Mike, months to years down to minutes to hours.
8:41
Yep.
8:41
Just think about that.
8:43
Just think about that.
8:44
But we're there.
8:45
Technology, we are there now.
8:47
And so if you're not part of that, if you're not able to do that, you haven't figured that out yet, you really want to be part of the Fortune Fire protocol because you want to understand how to do it.
8:56
Because you know what?
8:57
Your competitors already are.
8:59
Yeah.
8:59
One thing I'm just going to throw out really quick.
9:01
I'm 50 years old.
9:02
All right.
9:03
So statistically, the amount of summers I have left with my family is one third of what I've already experienced.
9:11
Just ballpark statistically.
9:14
Okay, I subscribe to the long-term plan, so I expect to be here longer than that.
9:17
But just saying statistically, I don't want to spend every summer grinding.
9:22
No.
9:23
Like, honestly, I was present for a lot, but I've also had to play survival mode at times and go from survival to survival, from survival, crisis to crisis to crisis.
9:34
It's no way to live.
9:36
But I will tell you this, the lessons I've learned were incredible.
9:39
And that's what helped build this whole ecosystem that we all have done stuff like that.
9:44
So what I'm getting at is the freedom that you can get here by buying back that time and compressing time is going to free up time with yourself, with your kids, with your grandkids, potentially with your great grandkids.
9:55
You're going to have so much time and freedom and impact.
9:59
That is why we're here.
10:01
Okay.
10:01
And that's what we're able to do by leveraging AI.
10:04
And that's why AI is your friend.
10:05
It is not the enemy's.
10:07
No, it isn't.
10:08
It is all kinds of stuff out there.
10:10
It's so horrible.
10:11
It's bad.
10:11
No, it multiplies you.
10:13
You can do so much more.
10:15
And you're either going to compete with it or you're going to utilize it.
10:18
It's that simple because your competitors are going to be using it.
10:21
It really is.
10:22
So it's and it's here to stay.
10:23
We can't change that.
10:26
Right.
10:26
So.
10:27
Let's move forward.
10:28
So let's, Mike, if you don't mind, let's talk about the mastermind system because we were doing a presentation for a group of people on Tuesday night.
10:36
Now we're recording this, it's Friday.
10:39
Was it Tuesday night or Wednesday night?
10:41
I'm trying to remember.
10:42
I believe that was Wednesday, I believe.
10:43
Oh, it was Wednesday, okay.
10:44
So what, a day and a half ago, because it was at night.
10:47
So Wednesday night, call it a day and a half ago.
10:50
And during that, this is what I mean by rapid iteration, right?
10:54
You come up with an idea and it's like you put it in play.
10:57
So we're doing this presentation, we're talking, Mike says something, which triggers something in my mind.
11:02
I say something and probably triggers something in Mike's.
11:04
You know, Stephen popped in and next thing you know, we're like, we need to add a full mastermind system into our app.
11:11
Not just masterminds, live masterminds, but a system that everybody can utilize day one if they choose.
11:18
So this is an advanced feature in Forge Fire Protocol, so it's there for the Forge Masters.
11:25
It actually comes as a free, I say it's free, it certainly wasn't free.
11:30
We put a lot into getting it done in a very short period of time.
11:33
But we've already created this system.
11:36
So we're going to share it with you today to give you an idea of what can be done.
11:39
So this is not just about Horseshow protocol.
11:41
This is not about a mastermind.
11:43
This is about what can be done technologically very rapidly.
11:47
All right.
11:47
So Mike, you were testing it out, but I'm going to go through and explain a little bit of this.
11:51
Please do.
11:52
I just wanted them to have a rough idea.
11:53
So when you just quickly, when you go into the site, log into the app right now.
11:56
You can log in right now along with us.
11:58
Okay.
11:58
Log in.
11:59
App.forgefireprotocol.com.
12:01
Enter your email address.
12:02
You're going to get an email.
12:03
Click on the link.
12:04
You're in.
12:05
Okay.
12:05
That's just enough to get in.
12:07
Now this feature.
12:08
It's a code that we're going to send you.
12:10
Correct.
12:10
Correct.
12:11
Sorry.
12:11
But get into that code and you're in.
12:13
Now, as Don said, this feature is only available online.
12:16
to Forge Masters.
12:17
So with that subscription, but once if you're a Forge Master, log in, go down to Mastermind right here, you'll see this and as Don's explaining it, this is what you're gonna look at.
12:25
This is what you're gonna see.
12:27
Yes, and Mike, do me a favor, hide the seats, the extra seats below.
12:32
Yep, right there, thank you.
12:34
It just makes it simple.
12:35
This is what you're actually gonna see when you log into that screen.
12:38
Whether you're on a computer,
12:40
using the app or you're on a laptop or a phone, it doesn't matter.
12:44
This is what you're going to see.
12:45
So when you come here, a mastermind, you know, we think about it.
12:51
And what is a mastermind really?
12:53
Well, our masterminds are built off of the Napoleon Hill style mastermind, which he wrote about in Think and Grow Rich.
13:01
He also talked about it in Outwitting the Devil, which is another great thing.
13:08
He's written some great stuff and is short behind that book, but that's for a different time.
13:13
So we wanted to create a mastermind where you could bring people in that already have a massive amount of knowledge and experience in the area that you're talking about or that you have questions on.
13:28
Okay.
13:29
And so that way you could ask this mastermind.
13:32
And so we said, all right, well, who would be the people who would be the top most impactful people in the world?
13:37
in business, right, in leadership, in sales, in all of those different areas, and then some.
13:44
And we came up with a huge list that we're actually adding.
13:47
We put the first list of 50 is already built into this mastermind.
13:51
We're adding another 25 plus today.
13:56
But the first point I have to make is that we came up with the idea to do this a day and a half ago.
14:03
It's already live in the app.
14:05
Every one of you who already has access to the Forge Masters section of the app, you have this right now.
14:13
It's live.
14:13
You can use it.
14:15
It's going to keep getting better because every time you build something, see, we didn't wait to make it perfect.
14:21
I haven't even gotten into what it does yet, but we didn't wait to make it perfect.
14:25
We built what we envisioned, and we did it in a day and a half, and it was live.
14:29
Actually, this was live yesterday, so call it a day.
14:33
If you want to talk about that vision, Don, there is, we came up with a definite major purpose, and that was unifying minds and a singular $10 million exit target.
14:45
And as Napoleon Hill defined his mastermind as,
14:49
That coordination of knowledge and effort in the spirit of harmony between two or more people and to attain that definite purpose.
14:56
And within the Forge Fire mastermind, every member is locked into a single non-negotiable objective, engineering, scaling and selling a clean cash flowing business for a $10 million buyout in three to five years.
15:10
And we took that as our purpose and developed this mastermind, which really you're going to find out came out amazingly.
15:17
Yeah.
15:18
And one thing I just want to add to you so people understand if you have, let's say like you have a seven person mastermind.
15:22
So the general principle behind it from a linear perspective, we're going to start linear.
15:27
is that if the seven people are sitting at a table, that there's one collective mastermind, that is all the thoughts, ideas, everything in the ether that those people have accumulated over the years and have in their innate being, okay, in their soul.
15:40
Those ideas come out and make one collective eighth mastermind.
15:44
Now that's the linear approach, but he'll win into detail, okay?
15:47
And I'm not going to go extensively on this because I don't want to lose too many people, but to keep it simple, all right?
15:53
Every single seven-person group,
15:56
there are 21 unique pairs that are possible out of that.
16:02
Okay, now again, we're going in, we're leaving middle school math and we're entering high school here.
16:05
But bottom line is, is those 21 unique pairs, okay, each can generate their own unique third mind, their own unique mastermind.
16:15
And as each pair brings something to the table, that's going to trigger stuff, thoughts and reactions from the other people in the other masterminds.
16:22
So the power of just seven, eight people
16:26
is exponentially higher.
16:28
It's not a linear equation.
16:29
It's not just that eighth mind.
16:31
There is so much going on.
16:33
And that's where the power of who you let into that.
16:35
We talk about the law of proximity.
16:38
All right.
16:38
Well, this is what I'm going to say is virtual proximity.
16:41
Because the reality is we can't, I can't meet anymore Andrew Carnegie.
16:45
I would love to.
16:47
Right.
16:48
The person I would love to have said.
16:49
Abraham Lincoln.
16:50
Yep.
16:50
Exactly.
16:52
Benjamin Lincoln.
16:53
Yeah.
16:54
I mean, sorry, Benjamin Franklin.
16:55
My God, Benjamin Lincoln is a war hero from my town.
16:58
He's a cousin of Abraham Lincoln.
17:00
He was here before his family.
17:01
The bottom line is those type of people are no longer here, but you are able to leverage the whole corpus of knowledge that's out there on them and the way they think, act, and operate.
17:14
We are able to bring that to the table and to your mastermind.
17:19
And if you choose to bring them in, and Donald's going to go into this, but just think about the power of that, of having those people be your private advisors.
17:26
Now, if you even want to have Tony Robbins or someone like that advise on any issue that you have, it's going to cost, I believe it starts at six figures to even have him come in and advise.
17:36
Yeah.
17:37
All right.
17:39
So just saying, think about the power of that.
17:42
So we have to, we really have to, um,
17:45
re-look at the value of our subscriptions with Fortify protocol, by the way, because this, this takes it to a whole different level, just, just because, you know, what you just said, but it's true, you know, so having a mastermind is, is one of the most powerful, powerful things in business you can possibly have.
18:04
And we wanted to give you the knowledge and the ability to have conversations with some of the top business entrepreneurs leaders,
18:16
in existence today and in history.
18:19
So it wasn't even just people that are alive today.
18:22
And that was one of the things, by the way, that I always thought was a little different with Hill's mastermind, Napoleon Hill's masterminds, because he actually had a round table of key people that he'd have.
18:32
And these people were all deceased, right?
18:37
But there's so much knowledge out there
18:42
from them.
18:42
And in his case, he wasn't even pulling from that knowledge like we're able to do.
18:46
He was pulling from books, newspaper articles.
18:50
Right.
18:51
But also from the ether, as he put it.
18:52
I'm not going to get into all of that stuff right now.
18:54
That's not where we want to go.
18:55
But let's talk about where AI brings us.
18:58
Because the entire corpus of knowledge, the entire body of knowledge from all of these people that's been put in writing, been put in videos, been spoken about from stages, all of that
19:12
available and it's now built into the Forge Masters Mastermind.
19:17
So we're working on that name, by the way.
19:19
We may change that name a little bit, but don't worry about the name.
19:22
You'll see it as a mastermind.
19:23
But here's how it works.
19:24
I like just the mastermind.
19:26
I just like it.
19:26
The mastermind.
19:27
Nice and simple.
19:29
It is the mastermind.
19:30
You know, that could stick because I like it too.
19:32
I do.
19:35
But here's the simple thing.
19:36
Right now, you can go in there if you're already a subscriber and you can say, okay, I'm going to put in my question.
19:42
I want to ask a mastermind this question.
19:45
Or you might say, hey, I don't know who to invite to help me with this.
19:51
Well, right below, and Mike, I don't know if you can, because you're sharing your screen, if you can blow that screen up a little bit.
19:57
So they're just seeing the main section of the app right now.
20:00
So, okay, that's better, definitely better.
20:02
So as soon as you put your question in, the button right below, it says auto-assemble the room.
20:08
See that little button right there?
20:08
Yeah, perfect.
20:09
Right.
20:09
Don't do it yet.
20:10
But.
20:12
Well, that's a good example, though.
20:13
That's what happens.
20:14
You just click it and it says, well, ask a question first.
20:17
Because it doesn't know who you need to assemble.
20:19
Right.
20:19
And that's what it does.
20:20
Because that button makes the AI read your question and picks the people that would best answer that question for you.
20:30
All right.
20:30
So it picks the room, which is pretty neat.
20:32
Yeah.
20:34
Can I throw a sample idea in here?
20:35
Sure, go for it.
20:36
Okay, so I'm going to say this because a lot of people I've found in this space, if you're in this position and you're finally coming to the realization that you were either meant for more or that you need to get your idea out there, it's typically because of a few things.
20:47
Number one, you're sick and tired of being sick and tired.
20:51
Number two, you realize that your growth projection within your existing company is probably capped and you either have to get a new job or you have to start over or why am I going to do all this when I can just, I have these great ideas, just I don't know how to do anything with it.
21:03
So,
21:04
A lot of these people are in a position, but it's too much month at the end of the money.
21:09
All right, so I'm just going to say this.
21:10
Okay, I am looking to bring my idea to the public and start a business.
21:23
But I have a mortgage due at the end of the month.
21:35
and need to figure out how to turn a profit fast.
21:46
Is that a decent idea?
21:48
Anything else you guys should add?
21:50
No, that's pretty straightforward.
21:51
And a lot of people won't find themselves exactly in that situation, but they have an idea and they like, I don't know where I'm going to get the money to launch this idea.
21:59
So it's pretty much the same thing.
22:01
A lot of us have been at some point in our lives where, you know,
22:05
We need to make sure we can just make the mortgage.
22:07
But we know that we have to launch something.
22:09
We have to do something better because what we're doing today isn't getting us to where we need to be, right?
22:14
Right.
22:14
And some people I know are working multiple jobs and they're like, well, I can't stop working a second job because that's what covers this bill.
22:20
Right.
22:20
But they're not creating any time to build their own future as well.
22:23
Right.
22:24
So again, so how do we do that?
22:26
We need to compress time.
22:27
And by the way, some of these answers are phenomenal.
22:29
So I'm going to do auto assemble the room.
22:30
I'm going to pretend I know nothing.
22:32
And by the way, we'll get into the options under mode below at later.
22:34
Yeah, we will.
22:35
We'll get in all the options.
22:36
OK, so this is pulling in a console.
22:38
Okay.
22:39
And it included Bezos, Musk, Paul Graham, Peter Thiel, Naval, Ferris, and Graham is the operator on record.
22:49
Yes.
22:50
And did they add one, two, three, four?
22:52
No, that's it.
22:53
They see six out of seven.
22:55
All right.
22:55
And I'm going to convene the mastermind.
23:01
Where is it?
23:02
Oh, my, one second.
23:09
Really quick.
23:11
I'm going to have to read it before you refreshed.
23:13
I know.
23:14
That's all right.
23:19
I need to log back in.
23:20
I thought that's what happened.
23:21
I thought you were logged out.
23:23
So don't worry, folks.
23:25
It takes a little bit to be logged out, but you're all good.
23:28
So once you go in.
23:30
I'm just going to read.
23:31
We just do it.
23:32
Yep.
23:32
No, that's fine.
23:35
So when Mike gets back in there, and I could pull up mine, but Mike had some stuff in there, so we're going to show you that.
23:43
But the idea is Mike just convened a mastermind, and it pulled in some key people.
23:49
Now, by end of day today, there'll be another 25-plus potential people they could draw from with all of the corpus of their knowledge built in.
24:00
OK, so you might if you put in the same question, you might get a different answer later today.
24:05
All right.
24:06
So just know that or a different group of people.
24:09
But that's that's the power of what we're doing.
24:11
So rapid iteration.
24:12
Right.
24:13
So when he puts in the question.
24:16
He's going to have in this case, he's pulling and he's having to convene and pick who the system believes based off of the question are best to answer it.
24:28
But what you're going to have the option to do is you're going to have the option to pick those people yourself as well.
24:33
So that your screen is coming up.
24:35
It's not quite there yet, Mike.
24:36
But as soon as it does, then I'll let you know.
24:39
It's really like a collective third mind, like a sharing proprietary.
24:44
And it literally swarms people.
24:48
and creates marketing intelligence.
24:51
And the two minds blend in a mastermind alliance.
24:56
You know, Napoleon Hill, he states, you know, a third intangible force is born.
25:01
And that's what gets created here in our model that we built.
25:04
It's an unseen mind that possesses the power of all the people that it brings in and their collective knowledge and everything they experience that AI technology is able to pull in.
25:18
And...
25:19
And then that power that it creates in the Forge ecosystem and that collective mind, it's supercharged through the sharing of that AI intelligence.
25:29
It's amazing.
25:31
It really is.
25:32
It looks like Mike has added a little bit more.
25:34
I'm going to read this for those of you that are on.
25:38
Actually, you're in front of me.
25:39
You have a bigger screen.
25:40
So you go ahead and read that one, Mike.
25:42
So I'm going to zoom in so you guys can see it better.
25:44
But I said...
25:46
I have an idea that I want to take to the public.
25:48
See, by the way, that spelling doesn't even matter.
25:50
It's going to understand it.
25:51
Okay, but I have an idea that I want to take to the public.
25:53
It's only an idea.
25:56
And I do not know what to do next.
25:57
I'm looking for guidance.
26:00
I have multiple jobs in a limited time, but need to keep working the multiple jobs to cover important bills such as mortgage.
26:06
I know...
26:08
I have great ideas that can help many, but I do not know how to get it profitable and out there.
26:13
Now, as you can see, the way that's stated to you, that's not completely clearly stated.
26:18
That's just someone articulating and throwing out there what's on their mind.
26:21
That's not a very clear, well-structured professional business sentence.
26:25
But this is what we're trying to show you.
26:27
You just throw it out there as the thought comes out.
26:29
And then I'm going to do auto-assemble room.
26:33
And with some of those changes that I did when I added in there, it brought in some different people because it wasn't just it was a little bit more specific about what we're trying to establish here.
26:41
Yeah, very.
26:42
It definitely went in a different direction with the changes that you made.
26:45
Definitely.
26:46
Because I'm looking at Buffett and Munger, Ray Dalio, Peter Lynch.
26:51
Wow.
26:51
It's all about money.
26:52
Yep.
26:53
All about money.
26:54
Wow.
26:55
And Buffett is the operator of record.
26:57
So let's convene the mastermind.
27:00
So that was a huge, huge change.
27:03
Now we could have picked like you could have clicked on Ray Dalio.
27:07
We should have taken them out of that and you could have put Russell Brunson in a Patrick Bette Davis or Grant Cardone if you wanted to.
27:13
But in this case, we've got, you know, we just let it do its thing.
27:18
And it's, it's just, it's, it's powerful in how it interpreted what your question was.
27:24
So I can't wait to see the answers, you know, and, and you're going to find
27:29
Here's the thing, because Mike just said, I just put the words in, right?
27:33
It isn't a perfectly worded statement, right?
27:37
It doesn't have to be.
27:38
It's English.
27:39
It's whatever you're thinking.
27:42
And that's the same thing with some of the other stuff that we'll show you that we built in is you don't have to be perfect.
27:48
What you've got to do is just start, right?
27:51
And if you find that the answer isn't exactly what you were hoping for and you're
27:56
And let me rephrase that.
27:57
If you find that the answer isn't exactly going to solve your challenge, then you may rephrase your question.
28:04
But a lot of times it's going to give you the exact answer that you need, just not always the answer that you want to hear.
28:11
So let's see.
28:12
What does this one say for you, Mike?
28:14
So Buffett, ideas don't pay mortgage because customers do.
28:17
The opportunity costs, and we talked about this the other day, my daughter, the opportunity cost.
28:21
But the opportunity cost of your time is currently paying your bills, which is a very fine business to be in.
28:26
If you want to turn an idea into an economic franchise, you must prove the cash generation in plain English before buying the farm.
28:32
Do not trade durable cash flow, your day jobs, for an unproven story.
28:36
Mechanism, opportunity cost allocation.
28:38
Test.
28:39
Ask one stranger to pay you a $10 deposit for this idea in the next 14 days.
28:43
If they won't, the idea currently lacks the underlying earning power.
28:46
Now, with that being said, that's great.
28:49
But what you get to do is you don't just get to ask one stranger.
28:51
You get to tie that into the 72-hour market test.
28:54
And in three days, you'll have the answer.
28:55
You don't have to wait two weeks.
28:57
Yes.
28:57
All right.
28:59
Let us invert the situation.
29:00
Charlie Munger, another Berkshire Hathaway executive.
29:03
Let us invert the situation.
29:05
How would you guarantee the ruin of your life?
29:08
You would abandon your secure income to chase a daydream while drowning in debt.
29:12
Avoid stupidity rather than seek brilliance.
29:14
The world is full of people with great ideas who have no margin of safety in their personal operations.
29:19
Mechanism.
29:19
Personal margin of safety.
29:21
Test.
29:22
Write down the three specific ways pursuing this starves your family and constrains your time budget to zero hours until you solve those risks.
29:29
So he's going at it from a completely different angle.
29:32
Yeah.
29:34
And guys, whether you agree with that stuff or not, I mean, that is exactly what Munger would have said.
29:40
Munger would have said.
29:42
But it's funny because when you think about that, yeah, that's not what I wanted to hear.
29:47
But before you go and invest all kinds of money, these guys don't know about the Forgefire Protocol system.
29:54
Next iteration.
29:56
Exactly.
29:58
Right.
30:00
what they do know is practicality.
30:03
They know experience.
30:04
They've done it, right?
30:06
So go ahead.
30:06
What did Ray say?
30:08
You are a machine operating at maximum capacity, yet you want to add a new gear without increasing energy.
30:14
This is physically impossible without breaking the system.
30:16
You assume your idea is great, but your believability on the specific market is currently unproven.
30:21
You must look at the machine from above and ruthlessly systemize your calendar based on reality.
30:25
not what you wish were true.
30:27
Believability weighted idea audit is the mechanism.
30:30
The test present the idea to three people who have built cash flowing businesses in this sector.
30:34
If they pass, if they allocate exactly five hours a week into your rigid calendar block.
30:40
By the way, does this sound familiar?
30:42
Just a little.
30:43
Just a little.
30:44
So, so far we've had Warren Buffett and Ray Dalio confirm that basically take the 72 hour market test.
30:50
All right.
30:50
So thanks guys.
30:51
Appreciate that.
30:52
Howard Marks.
30:54
First level thinkers believe in good idea inevitability equals a successful business.
30:58
Second level thinkers know that execution in a hostile environment is what separates survival from ruin.
31:03
You must prepare for the worst case scenario because risk is the probability of permanent loss.
31:09
In this case, losing your home.
31:10
Maintain your job to absorb the volatility of early entrepreneurship.
31:14
Mechanism.
31:15
Ruin risk insulation.
31:17
Test.
31:17
Calculate the exact monthly personal cash burn.
31:20
Another familiar term.
31:22
If the new business generates zero revenue for 24 months, do not proceed unless your current job covers 100% of it.
31:29
Right.
31:29
In other words, don't borrow any money doing this.
31:33
Yes.
31:33
So let's go back up and let's change the question a little bit.
31:37
Okay.
31:38
All right.
31:39
Take away the mortgage and the bills piece and just go with, I have an idea that I wanted to take public.
31:46
It's an idea and I don't know what to do next.
31:47
Okay.
31:49
I'm looking for guidance, right?
31:51
I know I have many great ideas, but I do not know how to get it profitable and out there.
31:57
So just leave it there.
31:59
Auto-assemble, see if it changes anything?
32:00
Sure, go for it.
32:07
It did not.
32:08
Interesting.
32:10
So we'll scroll down.
32:12
And it says capital question.
32:13
That's why it sees it as a purely capital question.
32:15
Got it.
32:16
Got it.
32:17
So in traditional business, this is where you're going to see a huge change in how business is done.
32:26
Capital is always going to be a requirement.
32:29
And cash flow is always going to be king.
32:33
All right.
32:33
Now, it might not be called cash.
32:34
It could be a crypto.
32:35
It could be whatever.
32:36
But currency of whatever sort is going to always be king.
32:40
All right.
32:40
Because you need you need that flow to not only pay people, pay yourself, but also to reinvest.
32:48
All right.
32:49
To buy supplies, to do whatever it is that you're doing.
32:52
To pay the electric bill if you use a lot of AI.
32:54
Right.
32:54
Whatever it is.
32:56
So so those things matter.
32:58
But just out of curiosity, what what does it say here?
33:00
Just just read one of them.
33:02
I don't care which one.
33:02
Just pick pick one of the ones that you didn't read before when you convene the mastermind.
33:07
let's go to Lynch and Housel real quick.
33:12
Lynch, can you explain exactly who is going to hand you the money for this idea to a 10-year-old?
33:18
The biggest mistake people make is investing precious time in a story they can't verify themselves.
33:23
Don't worry about getting it into the whole world yet.
33:25
Find a local customer in your own neighborhood who actually needs this to solve a problem.
33:30
Mechanism.
33:30
The 10-year-old explanation rule.
33:32
I just want to...
33:34
Test, pitch the product to five people outside your family.
33:37
If they don't immediately understand how it saves them money or makes them money, rewrite the pitch.
33:42
AKA, take the 72-hour market test.
33:44
If it comes back as pivot, pivot.
33:47
Again, thank you, Peter Lynch.
33:49
Yep.
33:51
It's funny because, again, these guys don't know these things.
33:53
And like I said, business is changing because of technology.
33:56
It's going to move much faster.
33:58
But these guys are very practical.
34:01
Extremely.
34:02
Extremely, right.
34:03
But the neat thing is, here's what's going to happen.
34:06
As we start to get many of these 10,000 people building businesses that go to 10 million, go to 100 million, go to a billion, because that's going to happen.
34:18
This system works.
34:19
That's going to happen.
34:20
So those are going to be the new voices, and you're going to hear a lot of stuff about technology.
34:25
It'd be interesting to see.
34:27
Let's ask that question.
34:28
Let's go back up before you read any others.
34:29
Go back up if you don't mind.
34:31
I was thinking about adding Vaynerchuk.
34:33
Okay, go for it.
34:35
And I'm going to convene the mastermind.
34:37
Because I got to get his idea mixed in there.
34:39
Okay, that's going to be interesting.
34:41
The modern one.
34:42
Yep.
34:46
That's convening.
34:48
And from a tech standpoint, I was going to go to somebody like Elon Musk, who's in there.
34:54
Even...
34:58
Jeff Bezos.
34:59
All right.
34:59
So let's add Musk.
35:01
Let's get rid of, because Buffett and Munger work together.
35:03
So let's get rid of Munger, add Bezos.
35:06
I'm going to, I like Lynch, but let's just add Musk instead.
35:11
Okay.
35:12
There you go.
35:13
Now you can convene.
35:14
So, so it is capped because Napoleon Hill in his masterminds recommend seven plus you.
35:21
Okay.
35:21
As, as part of that mastermind.
35:23
So that's why we have a cap that you putting in seven people total there.
35:28
Now I'm intrigued to see what the difference is going to be with some of these guys.
35:32
And they're more modern entrepreneurs, but I don't know that it's going to be different.
35:38
And also not just finance guys.
35:39
Some of these guys, they're more on the marketing and operations and engineering and production and just building mass systems.
35:47
It's all about, well, Vaynerchuk obviously is marketing and media, especially social.
35:54
And obviously Bezos and Musk have just, what they've built is insane and it's through rapid iteration.
35:59
They both- Rapid iteration.
36:02
Musk is insane in that, by the way.
36:03
I don't know if you saw what he's doing with his chip factory.
36:07
Yeah.
36:08
But it's amazing.
36:09
The only chip factory in the world that has the capability to do such massive rapid iteration.
36:15
Every aspect of that chip, of the fab build is there on site.
36:22
And so they can make a tweak, test it, make another tweak, test it, and completely upend the entire chip market.
36:31
That's what they're going to do.
36:32
Yeah, we've talked about this before, though, too, even using SpaceX as an example.
36:37
Someone's like, the news sees SpaceX and says, oh, SpaceX blew up again.
36:42
And they're like, oh, it stinks.
36:44
It blew up.
36:44
It had an issue.
36:45
Thank God people weren't on it.
36:47
Are you serious, people?
36:48
Like, it was designed not to put people on it.
36:50
Okay?
36:51
Because they don't trust it yet.
36:52
They're getting feedback.
36:54
So while Boeing, Lockheed Martin, and I'm just randomly throwing this out there, I don't know their exact numbers on this, but let's say it takes them three to five years to put something out there to do their initial test.
37:03
Yeah.
37:03
Yeah.
37:04
And they build this great system because they are brilliant people and brilliant platforms.
37:09
That's why they're billion-dollar companies.
37:11
Okay, not putting them down, but I'm just showing the difference in the mindset and the approach.
37:16
They build something three to five years, and they get feedback.
37:18
In 10 years, seven, eight years, they might have something pretty darn good.
37:22
Musk has already delivered probably 200 rockets of which probably, let's just say, I guess, 15 to 20% had catastrophic results without people on it.
37:32
But the millions that cost to build, the lessons that were learned on that one is saving a multiple of those millions on every subsequent build.
37:45
So their rapid iteration on their 100th launch, even if 88 failed, just as an example, they have rockets that leave the darn planet and come back and land standing up.
37:57
Right.
37:58
And a reusable three to five times.
38:00
Think about that from a savings.
38:01
I would contend that none of his have failed.
38:03
Because if you think about it, and I do want you to read the framing, by the way, before you get into one of those and go down to one of the more tech guys.
38:10
But they haven't failed because it was designed that way.
38:13
He knew that he was going to have explosions.
38:16
That was part of the plan.
38:18
But it was all about the experience of learning what he needed to learn.
38:23
Did the same thing with his cars.
38:25
Right.
38:25
Right.
38:26
Everything he does, it's about rapid iteration, it's about continuous improvement, and it's about completely taking out the box.
38:34
Some people say, hey, I think outside the box.
38:36
Well, think way, way, way beyond the box.
38:39
It's not about thinking outside the box, because if you're thinking outside the box, then you're just thinking inside of somebody else's box.
38:46
You need to think way beyond the box, like planetary distances away.
38:50
So go ahead, read that framing if you would please, Mike.
38:53
Real quick, proof and validation of this.
38:55
How long ago did we start the mastermind that we just started here?
39:00
This thing, this was built in the last... 24 hours?
39:04
30 hours, 24, 30 hours.
39:05
Yeah, right around that ballpark.
39:07
It's about 30 hours old now.
39:08
But we came up with the idea on Wednesday night.
39:10
It's now Friday.
39:11
And it was built yesterday.
39:12
This was built yesterday.
39:13
The new changes are going into effect later today.
39:16
So those will be live for anybody that is a Forge master, has that level subscription.
39:21
They'll be able to be using that new version later today.
39:24
Crazy.
39:25
Exactly.
39:27
Yeah, very good, Mike.
39:28
And one thing, you just reminded me of a story, but I remember my oldest daughter, when she was little, probably two or three came home and she was drawing and something happened and she drew something outside the line.
39:38
And a teacher made a comment about like, okay, well, stay here.
39:42
And another teacher said to her, honey, just draw whatever you want, draw whatever you see.
39:47
And I made a comment to her.
39:48
I was like, I need you to understand the lines are suggestions.
39:51
Yeah.
39:52
That's just taking and making it simple for most people so they know this is what we're trying to achieve.
39:55
But if you have a vision and you can see it and you can make something more, the lines are suggestives.
40:00
They're not like an electric fence where you're going to get electrocuted if you go over it.
40:04
Okay, I'm like, I didn't use electrocution to a three-year-old.
40:06
But I was using that they were, they're not firm barriers.
40:09
Yeah.
40:10
Okay, I was like they are purely suggestions and that's similar to how I think that they're approaching that but I agree let's look at the frame here.
40:16
The user believes they have a monetization problem, but they actually have a validation problem.
40:20
An untested idea has zero intrinsic value until it meets a mechanism of customer demand and execution.
40:28
which speaks to everything we saw.
40:29
So Vaynerchuk said, you're sitting on the sidelines guessing, but the only judge that matters is, is the end customer is the end customer's attention.
40:37
Go to where the attention is underpriced right now and document this entire ideation process.
40:42
Jab, jab, jab, right hook.
40:44
Give away the core of the idea for free and native social content before you ever ask for a dollar.
40:50
Test, put out four pieces of short form video
40:53
content every day for 14 days explaining the exact problem you solve.
40:57
If nobody or comments are shared, your idea actually sucks.
41:02
That's pretty straightforward.
41:03
That's awesome.
41:03
Great advice.
41:06
Yep.
41:07
Musk, ideas are trivial.
41:09
The machine that builds the machine is the actual bottleneck.
41:12
You need to reason from physics, not from your ego's assumption that the idea is great.
41:17
What is the fundamental material, energy, or code constraint required to make this exist?
41:23
Delete every feature or step in your plan that is not strictly mandated by the laws of physics.
41:28
Test.
41:29
Build a functional, ugly prototype in the next 14 days using only the materials you have in your house
41:34
or a basic code editor and see if your core mechanism actually works.
41:38
By the way, with AI, we're able to do this by talking to our computer in minutes.
41:43
Yeah, we really are.
41:45
It's crazy what we're able to do.
41:47
But that's a whole different take.
41:49
That was a very different take than what Gary Vayarchuk gave us.
41:53
But that is pure Elon.
41:58
It was Gary's, right?
41:59
Let's look at Jeff Bezos.
42:01
Bezos said, you are wrapping the customer around your idea rather than working backwards from a true customer obsession.
42:06
This is a type two reversible decision.
42:08
You should not be stalled.
42:11
Write the future press release and FAQ to discover what the customer actually wants and they cannot yet articulate.
42:17
If the press release does not evoke intense customer demand, then do not build the product because you have started with a solution instead of a problem.
42:25
Test.
42:26
Draft a one-page PR slash FAQ in the next 14 days and read it aloud to a stranger to measure their reaction, their exact reaction, it says.
42:36
So I like that idea as well.
42:37
What a great idea.
42:38
I mean, but I never would have done any of this.
42:41
Well, I would have done the validation.
42:44
Well, now you would have because now, you know, that's part of the book.
42:48
By the way, anybody that wants the book, you can go to Amazon.com.
42:52
Speaking of Jeff Bezos, and you can buy the book Forgefire Protocol.
42:56
It is available and you can get the entire protocol that way.
42:59
So just so that everybody knows it's available.
43:01
And to make it really easy, if you want to go, you can go to forgefireprotocol.com and just click on get the book.
43:06
It's right there at the front of the page.
43:07
It'll take you right to the Amazon page.
43:09
Perfect.
43:10
Perfect.
43:11
All right.
43:12
So that was great.
43:13
So go back up to the top, please.
43:15
We just wanted to give an example of how the mastermind works and how you can get – if you know those people that we just read from, you know that those are words that they would have said.
43:27
Right.
43:28
Those were definitely their person.
43:29
That was definitely Gary's personality.
43:31
It was definitely Musk's personality and the words that he would have used.
43:36
Let's say you want to have a conversation with somebody.
43:38
You just want to ask a question of one person.
43:41
And let's say, you know, you know that Dan Kennedy, right?
43:47
You're asking a marketing question of Dan Kennedy.
43:50
Now, by the way, in order to do that, you click solo, you unselect Warren Buffett and you select a person.
43:55
That's how you go about that.
43:56
Perfect, yes.
43:58
And then you can just put your question in there on marketing, and you're going to get a Dan Kennedy answer.
44:04
All right, so how many of you would love to be able to speak with Dan Kennedy?
44:07
If you know who Dan Kennedy is, right?
44:08
He writes incredible marketing emails, content, all sorts of different stuff.
44:13
He literally created the whole concept of the long-form sales letter and really perfected it.
44:22
But Dan Kennedy does some incredible stuff.
44:25
And...
44:26
Now you can actually speak with him and you don't have to try and get a hold of his publicist or get a hold of his company.
44:33
He is still alive.
44:34
He certainly could speak with him if you could get access to him.
44:36
But it's very difficult to get access to somebody like that.
44:38
And it can be very costly.
44:40
Here, you're getting access to the same information he'd be giving or what we believe, you know, what AI believes he would be giving you based off of his the corpus of knowledge about him and from him.
44:54
So I'm looking at this question.
44:55
I have an app called Forgefire Protocol that helps entrepreneurs and founders with an idea.
45:00
A startup business or an existing business validate their idea, establish a goal of $10 million exit in three to five years.
45:09
How do I get this app out there or the message to, or the masses to help
45:23
Sorry, I should have waited for you to finish.
45:25
There you go.
45:26
Oh, the masses to help millions.
45:28
And by the way, I'm going to leave the spelling wrong on purpose.
45:31
As you can see where it says, oh, because I was just going quick.
45:33
So I'm going to leave the spelling mistakes there.
45:36
And it's solo.
45:37
And if you scroll down, you'll see Dan Kennedy there.
45:39
So now it's going to convene.
45:41
And now you're going to get a Dan Kennedy answer.
45:44
And it's...
45:45
And so I can't wait to see what this is going to be.
45:47
And that's why I just figured, I mean, you guys know what the app is.
45:50
So I just wanted to throw it in there.
45:51
It's a very rough comment.
45:53
Let's see what it tells us to do.
45:55
There you go.
45:56
See, the whole concept here is you're going to get, you're going to have questions.
46:02
You're going to have a lot of questions as you're building your business.
46:06
Whether you're part of the protocol or not, you're going to have lots of questions.
46:09
Who do you talk to at three o'clock in the morning to get past some block that you've got?
46:14
You make it right here.
46:15
So go ahead.
46:17
So read the framing first, please.
46:19
This is not a mass market distribution problem.
46:21
It is a fundamental failure of message to market match in economic targeting.
46:26
Diagnosis.
46:27
You are suffering from the ultimate amateur disease, wanting to sell to everybody.
46:31
The masses do not build a $10 million business.
46:33
The masses are broke and looking for a lottery ticket.
46:36
If your target market is entrepreneurs with an idea, a startup, or an existing business, your target market is a hallucination.
46:45
You have no message to market match because you are grouping dreamers with zero cash alongside operators who already have a payroll.
46:51
Rule.
46:52
If you cannot buy a specific mailing list of your exact prospect, you do not have a business.
46:57
You must narrow your market to a highly specific reachable segment and match the direct response message to precisely...
47:04
their current bottleneck because a generic message to a generic audience converts to zero.
47:08
What to cut?
47:09
Cut the help millions ego trip immediately.
47:11
Cut any broad digital advertising.
47:13
Cut any sales copy that speaks to a guy with a napkin idea and a guy with a $2 million business in the same breath.
47:20
14 day test.
47:21
If you define one narrow avatar, then buy a targeted list of 1,000 of them
47:25
and send a direct response sales letter offering a lead magnet specifically about reverse engineering the $10 million exit, because this forces you to measure exactly what it costs to acquire a qualified lead.
47:38
Test, count the exact number of responses, and calculate your cost per lead within 14 days.
47:44
We should do that.
47:45
Yeah.
47:47
No, with that being said, with that being said, we've had a conversation too, and I agree with this, but what I would say is if there are different sectors you're pitching to, each one has to have their own psychographic demographic and avatar.
48:01
Yeah.
48:02
And each message has to be specifically targeted to that individual avatar.
48:07
You can't, again, you can't.
48:10
Well, and so many people blindly
48:13
send a huge message to everybody and it reaches nobody because it covers way too many pieces.
48:22
And he was brilliant in how he responded here.
48:24
And I say he, right?
48:26
It's still AI that did this, but with all of, that's exactly what Dan Kennedy would say.
48:31
Yeah.
48:31
You know, understanding, having listened to Dan Kennedy, reading his stuff, that's exactly what he would say.
48:38
And he's spot on.
48:40
So where else can you get that kind of information and speak to a person who's a specialist in a certain area that you're concerned with?
48:49
We've got John C. Maxwell in here.
48:51
When you're thinking about leadership, you get questions on leadership for your company.
48:55
He's there.
48:56
By the way, look at this.
48:58
What this seat is blind to.
49:00
So what they're ignorant to.
49:03
Structurally blind to product-led growth, PLG, premium app models and viral loops where acquiring millions of non-paying free users actually creates the network effects necessary to capture a fraction of high value users.
49:18
So it's just pointing out that in the response here, based on their subject level, their specialized knowledge and their subject matter expertise, there is a section that they're blind to.
49:28
Now it doesn't mean discard the message because I think that message is 100% spot on.
49:33
But just making you aware, like if that's your niche down there that they're talking about and that's where you were targeting and going, you probably don't have the right guy.
49:40
Right.
49:41
If that's your niche.
49:41
But it's making you aware of that.
49:43
So here's the thing.
49:44
Go ahead, Stephen.
49:46
And I'll go back to that.
49:47
With that, now you'd want to see what a Gary Vee answer would be.
49:52
Yep.
49:53
Yep.
49:54
And we can run those, but don't do that yet.
49:56
Stay down below because here's the thing with this, right?
50:00
You've got what the seed is blind to.
50:02
That information pops up no matter who you've picked.
50:08
And if it's a full council, it's there.
50:11
But even below that, look at that live tensions, right?
50:15
Here's what we did not want to have.
50:17
And yes, you can save this to your roster.
50:20
And so you can continue the conversation, but...
50:23
What we did not want to have is just something that brought in a whole bunch of information and gave you some fluff answer.
50:32
Right.
50:32
Or some motivational piece that, you know, that's not what we're looking for.
50:35
We need truth.
50:36
You're going to build a business.
50:37
If you're going to invest your time and your money, you have to have the brutal truth.
50:42
Whether you want it or not, you have to have it.
50:45
Because I can't I mean, I can tell you personally, I build businesses that I never should have.
50:50
Not having to do with me, per se.
50:52
But they were not the right time.
50:55
I either had bad timing, wrong market.
50:58
Now I've built some pretty successful businesses as well.
51:00
I've done both.
51:01
But if you don't have the brutal truth, if you don't know what to ask, or if you don't ask and get the answers that you need before you invest the time and the money, you're wasting.
51:14
time and money.
51:16
And let me bring this up to you.
51:17
You're not only wasting time and money, but if you have people in your family, because I've made this mistake too, and it really hurt certain things.
51:23
If you have people in your family that initially believe in you or are, well, we'll see how he does with this, maybe.
51:29
And you spend two years going down the wrong path and just creating a cash cow that just drains you and is not productive.
51:38
Then the people who love you most are going to try to protect you from making that same mistake again.
51:43
And unless they are entrepreneurially built and raised, that's different.
51:48
But they see it as a potential just why are we going to go back here again?
51:52
Why are we going to go back to this well?
51:54
And they don't understand you're not going back to that well.
51:55
You're taking all the knowledge from the last time when you go into a different well.
51:58
You're going to actually start drilling because now you want to you only want to get your own water.
52:02
But they don't see it like that.
52:03
They just see it as you're going back to the same well.
52:05
So the damage isn't just financial.
52:08
The damage isn't just time.
52:10
The damage is personal and emotional.
52:12
Right?
52:13
It can impact relationships.
52:14
It can impact a lot of things around you.
52:17
I've had people look me in the eye and say, you will never succeed.
52:21
Or they'll take someone in my family that was extremely successful for years and made a bad decision and say, you're going to be just like this person.
52:27
I was like, I hope so.
52:28
They're like, what?
52:31
Are you aware of what happened?
52:32
I'm like, are you aware of the other 40 years?
52:36
It was one bad decision and it was semi-catastrophic.
52:39
Get it.
52:40
I get it.
52:42
but let's not dismiss the 40 years of dominance success because you're focused on the bad.
52:49
Harness the good and forgive the rest.
52:50
That's what I was taught.
52:52
Yeah.
52:52
And that's part of the reason why in the 72-hour market test, we're not going to friends and family.
52:57
We're going to target clients.
53:00
People that are really going to be potentially using that product down the road and who are going to be brutally honest with you.
53:05
Honesty matters when you're building a business.
53:07
It's not emotion.
53:07
It's not emotion.
53:08
It's not emotion.
53:08
It's not emotion.
53:09
It's not about being nice.
53:11
It's about getting the right information so you can make the right decisions.
53:15
Right.
53:15
That's how you can become profitable.
53:18
So this is just a great tool for everybody that is part of Forgefire Protocol.
53:24
If you don't have access to this, certainly you can get it.
53:27
Just go to app.forgefireprotocol.com and you can go in, test out the app for free.
53:33
Utilize it.
53:33
Like Mike said, put in your email and it will send you a code so you get access in.
53:41
And it's not going to give you access to this piece, but it is going to give you access to the 72-hour market test.
53:45
It's also going to, by the way, give you access to our affiliate program because you may know somebody.
53:50
You might not be ready yet, but there's a free affiliate program you're in, and all you've got to do is refer it, and you can start to generate money.
53:56
So if you didn't have the cash to launch your idea, you can actually earn that cash by helping us reach the people we need to get us to finding the 10,000 people that are actually going to build this
54:09
build their idea into a $10 million exit.
54:13
And one other thing too, I mean, if you have people that you think, let's say you're going to validate the idea.
54:20
Let's say you're in a situation where you're just seeing this for the first time and you're learning more about us.
54:24
If you have a thought in your head of people that should be added to the list of people you'd like to see in there or people who you think have a tremendous impact and value they can bring to the masses.
54:34
please put it in the comment section.
54:36
Add those people.
54:37
We'd love to have that discussion.
54:38
I'm not saying we're going to add everybody, but we probably will add some.
54:41
Yeah.
54:42
And we may add everyone.
54:43
I don't know who you're going to recommend.
54:44
We may already have some of them on our list that's coming out later today.
54:47
But bottom line is, think of people who you think would provide tremendous value and put their name in the comments below.
54:52
We'd love to interact and see who you guys think could have a massive impact on our community.
54:58
That was such a great point.
54:59
Yeah, please let us know.
55:01
And thank you.
55:03
Take a look at who we have there.
55:04
So if you're a member or subscriber, then you're going to be able to access it, like I said.
55:08
But look through, and like Mike said, you can recommend others.
55:12
We're actually, one of the features that's being built in and should go live by end of day today is a feature that allows you to bring in somebody to a conversation that's not in our system.
55:25
So you're literally going to be able to go in and say, oh, wait, George Washington is not in here, but I really want to be able to ask George Washington the question.
55:33
And you'll be able to put George Washington's name there.
55:37
And the system's going to look and say, okay, how much information is in the corpus?
55:42
What's a body of information available from George Washington so we know how he would have responded to your question, right?
55:50
And if there's enough, then it will bring George Washington in for that example.
55:56
If there isn't, it might still allow you to bring him in
56:01
but it will let you know that there's limited information on how the person would react.
56:06
Like we know how an Elon Musk would react and what he would say, because there's so much information out there about him.
56:12
We know even Steve Jobs, right?
56:14
Steve Jobs, there's so much information.
56:17
Look at this right here.
56:19
You wanna talk about, look at content.
56:21
It's comparing Gary V's focus on volume versus Jobs taste fewer things.
56:26
So if you wanna just their take on it, you'd click on this.
56:30
It's phenomenal.
56:33
So this is a tool.
56:35
These are all tools that will help you in your business.
56:36
What are you saying, Stephen?
56:38
No, I was saying it's just amazing.
56:40
The technology we just brought in that people can access and the guidance that it gives and the direction that it gives, that's really important.
56:51
It is.
56:51
And here's the last thing I want to say about this.
56:54
We share this with you for a couple of reasons.
56:57
One is...
56:59
it wasn't about Forgefire protocol.
57:00
I mean, obviously, yes, we'd love for you to subscribe, but that's not the point of this.
57:05
The point of this is we wanted to give you a live example of rapid iteration, right?
57:11
Because that is a key aspect of business today.
57:13
If you cannot rapidly iterate, you will not be successful, okay?
57:18
Unless you're mowing lawns.
57:19
And even then, who knows what happens in the near future, right?
57:22
But when we're talking about
57:24
technological business especially, you must rapidly iterate.
57:27
And like we said, this was launched, we came up with the idea Wednesday night, and that was, let's call it 8.30, 9 o'clock in the evening.
57:36
And by yesterday, I don't know, late morning, this part was live.
57:41
And then we went through it, and what did we do?
57:44
We started picking it apart.
57:45
Okay, what do we need to tweak?
57:46
Who do we need to add?
57:47
All of those types of things, right?
57:49
So we get a list of things to change and to improve.
57:52
And those are all going live tonight, right?
57:57
So, and then we may find some others.
57:59
Right.
58:00
And the beautiful thing is that's what we're doing through the entire forge.
58:03
We've got the blueprint.
58:04
The book is the blueprint.
58:05
That doesn't have to change, right?
58:07
The blueprint works, it's proven, right?
58:10
But the tools will change over time because that's just the way business is, right?
58:18
You know, we didn't have AI the way that we do now.
58:22
last year never mind years ago right did it exist last year yes it existed 10 years ago but not like it does today no it's all right it's i'm a developer i should create that as a t-shirt well as long as you put forge my protocol in the front
58:46
Or maybe you put I'm a developer on the front and a force wire protocol in the back.
58:49
Exactly.
58:49
With our QR code, just saying.
58:51
I'm just saying like I could do basic code, I could do code, but I got so disinterested because I was more of an operations guy dealing with infrastructure and networking and security and servers and storage.
59:03
And I am a pure developer where I spend 90% of my time developing now.
59:10
And it's pretty cool because I'm able to take ideas and make them real.
59:15
Yeah.
59:16
in record time, like ridiculous time.
59:18
And I don't even have to type anymore.
59:20
I can just hold down the button and speak.
59:22
So those typos that came up as I was typing, I didn't do it on this call because if I use Whisperflow on this, it'll mute me out for a minute, I'll mute it out for a minute.
59:30
The bottom line is I can just speak to the computer.
59:34
I can take that idea, verbally articulate it, and it creates something in minutes.
59:39
So does that mean you're a computer whisperer?
59:41
I am.
59:42
That's another t-shirt.
59:44
We got to do that.
59:46
We need a merch.
59:47
There we go.
59:48
We got to put a merch in on the site.
59:51
Yeah, forgefile.com needs a merch piece.
59:54
So we'll get to that.
59:57
Someone's wondering, you know, what listeners thinking themselves, what do I do now?
1:00:03
Decide right now.
1:00:04
Make a decision.
1:00:06
As Don said, you have the tools.
1:00:07
You have the blueprint.
1:00:08
You have the community.
1:00:09
Stop negotiating with your fear.
1:00:11
Stand tall.
1:00:12
Put certainty into your spine.
1:00:14
And let's go build the legacy you were born to lead.
1:00:17
And I've often said, use the line, attack at dawn.
1:00:21
And I've changed that.
1:00:23
Because attack at dawn means waiting for tomorrow.
1:00:26
There is no tomorrow.
1:00:27
Decide right now.
1:00:29
Great.
1:00:30
Spot on.
1:00:32
All right.
1:00:32
Well, thanks all for being here.
1:00:34
Make sure you check out the next episode because we're going to get into AI agents, some of the fun stuff, and some of the different things that are available to you.
1:00:41
And really, quite frankly, how to take an idea and turn it into a huge, huge exit, should you choose.
1:00:48
We'll catch you in the next episode.
1:00:52
That's it for this episode of the Forge Fire Protocol podcast.
1:00:56
Take at least one step from today's episode while the fire is still hot.
1:01:01
Don't let the insight cool.
1:01:03
Our goal is delivering real value for you and your business.
1:01:07
Subscribe now to never miss an episode and help other ambitious entrepreneurs like you find the show by leaving a review on YouTube, Spotify, Apple Podcasts, or wherever you listen.
1:01:19
Want the complete five-step system, the tools, the scorecards, and the exact playbooks we use inside the protocol?
1:01:27
Head to forgefireprotocol.com and sign up now to step in to the full forge.
1:01:34
Because we are Forged in Fire, built for legacy.