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#26 — Carrie Hanna: Building One Strategy When It's Not the Industry Norm
Joining us this episode is Carrie Hanna, Chief Strategy Officer at Gunster — a century-old firm that is one of Florida's largest, with around 340 attorneys across offices statewide. A legal-marketing professional by background with more than thirty years in the field, Carrie has spent the majority of her career at Gunster, first as a consultant and then stepping into the CSO role when the firm launched its strategic plan in 2007. She brings a rare vantage point on a hard problem: how you build one cohesive strategy inside a professional-services firm full of independent, self-directed…
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