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How sustainable is your wedding business? With Michelle Miles · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  Looking
• 0:00
  at
• 0:00
  what
• 0:01
  we're
• 0:01
  doing
• 0:01
  and
• 0:02
  if.
• 0:02
  We'Re
• 0:02
  being
• 0:02
  transparent
• 0:03
  and
• 0:03
  we're
• 0:03
  showing
• 0:03
  off.
• 0:04
  Our
• 0:04
  journey,
• 0:04
  we're
• 0:05
  being
• 0:05
  honest
• 0:05
  about
• 0:06
  it,
• 0:06
  good,
• 0:07
  bad,
• 0:07
  ugly,
• 0:08
  then
• 0:08
  it
• 0:08
  is
• 0:08
  going
• 0:09
  to
• 0:09
  encourage
• 0:09
  other
• 0:09
  people.
• 0:10
  You
• 0:10
  become
• 0:10
  much
• 0:11
  more
• 0:11
  relatable.
• 0:11
  That
• 0:12
  no,
• 0:12
  like
• 0:12
  trust
• 0:12
  factor
• 0:13
  for
• 0:13
  your
• 0:13
  clients
• 0:13
  is
• 0:14
  there.
• 0:14
  They
• 0:14
  see
• 0:15
  you're
• 0:15
  not
• 0:15
  perfect.
• 0:16
  You're
• 0:16
  not
• 0:16
  claiming
• 0:17
  to
• 0:17
  be
• 0:17
  perfect,
• 0:17
  but
• 0:18
  you,
• 0:18
  you,
• 0:18
  you're,
• 0:19
  you're
• 0:19
  showing
• 0:19
  what
• 0:19
  you're
• 0:20
  doing.
• 0:20
  You're,
• 0:20
  you're
• 0:21
  educating
• 0:21
  people
• 0:22
  and
• 0:22
  you're
• 0:22
  trying
• 0:23
  to
• 0:23
  also
• 0:23
  inspire
• 0:24
  them.
• 0:24
  And
• 0:25
  being
• 0:25
  honest
• 0:26
  is
• 0:26
  the
• 0:26
  only
• 0:26
  way
• 0:27
  forward.
• 0:27
  Never
• 0:28
  go
• 0:28
  out
• 0:28
  there
• 0:29
  and
• 0:29
  say
• 0:29
  that
• 0:30
  you
• 0:30
  are
• 0:30
  doing
• 0:30
  everything.
• 0:31
  Amazingly,
• 0:31
  if
• 0:32
  you
• 0:32
  aren't,
• 0:32
  if
• 0:32
  you
• 0:33
  can't
• 0:33
  have
• 0:34
  no
• 0:34
  evidence
• 0:34
  to
• 0:34
  support
• 0:35
  it,
• 0:35
  don't
• 0:35
  say
• 0:35
  it.
• 0:36
  Just
• 0:37
  be
• 0:37
  honest.
• 0:38
  Showcase
• 0:38
  every
• 0:38
  step
• 0:39
  of
• 0:39
  your
• 0:39
  journey
• 0:39
  and.
• 0:39
  Encourage
• 0:40
  others
• 0:40
  to
• 0:40
  do
• 0:41
  the
• 0:41
  same.
• 0:42
  I'm
• 0:42
  Becca
• 0:42
  Poutney,
• 0:43
  wedding
• 0:43
  business
• 0:43
  marketing
• 0:44
  expert,
• 0:44
  speaker
• 0:45
  and
• 0:45
  blogger
• 0:45
  and
• 0:45
  you're
• 0:46
  listening
• 0:46
  to
• 0:46
  the
• 0:46
  Wedding
• 0:47
  Pros
• 0:47
  who
• 0:47
  Are
• 0:47
  Ready
• 0:47
  to
• 0:48
  Grow
• 0:48
  podcast.
• 0:49
  I'm
• 0:50
  here
• 0:50
  to
• 0:50
  share
• 0:50
  with
• 0:50
  you
• 0:50
  actionable
• 0:51
  tips,
• 0:51
  strategies
• 0:52
  and
• 0:52
  real
• 0:53
  life
• 0:53
  examples
• 0:53
  to
• 0:54
  help
• 0:54
  you
• 0:54
  take
• 0:54
  your
• 0:54
  wedding
• 0:55
  business
• 0:55
  to
• 0:55
  the
• 0:55
  next
• 0:56
  level.
• 0:56
  If
• 0:57
  you
• 0:57
  are
• 0:57
  an
• 0:57
  ambitious
• 0:58
  wedding
• 0:58
  business
• 0:58
  owner
• 0:59
  that
• 0:59
  wants
• 0:59
  to
• 0:59
  take
• 0:59
  your
• 1:00
  passion
• 1:00
  and
• 1:00
  use
• 1:00
  it
• 1:01
  to
• 1:01
  build
• 1:01
  a
• 1:01
  profitable,
• 1:02
  sustainable
• 1:02
  business
• 1:03
  doing
• 1:03
  what
• 1:03
  you
• 1:04
  love,
• 1:04
  then
• 1:04
  you're
• 1:04
  in
• 1:04
  the
• 1:05
  right
• 1:05
  place.
• 1:05
  Let's
• 1:06
  get
• 1:06
  going
• 1:06
  with
• 1:06
  today's
• 1:07
  episode.
• 1:08
  Today
• 1:08
  I'm
• 1:09
  chatting
• 1:09
  with
• 1:09
  Michelle
• 1:10
  Miles,
• 1:10
  founder
• 1:10
  of
• 1:11
  the
• 1:11
  Sustainable
• 1:11
  Wedding
• 1:12
  Alliance.
• 1:12
  Having
• 1:13
  worked
• 1:13
  in
• 1:13
  the
• 1:13
  wedding
• 1:13
  industry
• 1:14
  for
• 1:14
  over
• 1:14
  20
• 1:14
  years
• 1:15
  and
• 1:15
  with
• 1:15
  a
• 1:15
  personal
• 1:16
  concern
• 1:16
  for
• 1:16
  the
• 1:16
  throwaway
• 1:17
  society
• 1:17
  we
• 1:17
  all
• 1:18
  find
• 1:18
  ourselves
• 1:18
  living
• 1:18
  in,
• 1:19
  the
• 1:19
  downtime
• 1:20
  that
• 1:20
  the
• 1:20
  pandemic
• 1:20
  gave
• 1:21
  her
• 1:21
  sparked
• 1:21
  the
• 1:21
  formation
• 1:22
  of
• 1:22
  the
• 1:22
  alliance.
• 1:23
  She
• 1:23
  is
• 1:23
  a
• 1:24
  wealth
• 1:24
  of
• 1:24
  knowledge
• 1:24
  about
• 1:25
  sustainable
• 1:25
  practices
• 1:26
  in
• 1:26
  our
• 1:26
  industry
• 1:26
  and
• 1:27
  I
• 1:27
  really
• 1:27
  appreciate
• 1:28
  her
• 1:28
  non
• 1:28
  judgmental
• 1:29
  approach
• 1:29
  to
• 1:29
  helping
• 1:29
  us
• 1:30
  all
• 1:30
  do
• 1:30
  a
• 1:30
  little
• 1:31
  bit
• 1:31
  better.
• 1:31
  Michelle,
• 1:32
  welcome
• 1:33
  to
• 1:33
  the
• 1:33
  podcast.
• 1:33
  Thank
• 1:34
  you
• 1:34
  so
• 1:34
  much
• 1:34
  for
• 1:34
  having
• 1:35
  me.
• 1:35
  I'm
• 1:35
  very
• 1:35
  excited
• 1:36
  to
• 1:36
  be
• 1:36
  here.
• 1:36
  I
• 1:37
  am
• 1:37
  so
• 1:37
  thrilled
• 1:38
  to
• 1:38
  have
• 1:38
  you.
• 1:38
  I've
• 1:38
  meant
• 1:38
  to
• 1:38
  have
• 1:38
  you
• 1:39
  on
• 1:39
  for
• 1:39
  ages.
• 1:39
  I've
• 1:40
  had
• 1:40
  you
• 1:40
  do
• 1:40
  talks
• 1:41
  in
• 1:41
  my
• 1:41
  group
• 1:41
  before,
• 1:42
  but
• 1:42
  I
• 1:42
  think
• 1:42
  this
• 1:42
  is
• 1:42
  your
• 1:43
  first
• 1:43
  podcast
• 1:43
  experience
• 1:44
  with
• 1:45
  me.
• 1:45
  So
• 1:45
  I'm
• 1:45
  excited
• 1:46
  to
• 1:46
  introduce
• 1:46
  you
• 1:47
  to
• 1:47
  my
• 1:47
  podcast
• 1:48
  audience.
• 1:48
  It
• 1:48
  is
• 1:49
  very
• 1:49
  exciting
• 1:49
  and
• 1:49
  I'm
• 1:50
  loving
• 1:50
  your
• 1:50
  intro.
• 1:51
  I'm
• 1:51
  totally
• 1:51
  clipping
• 1:52
  that
• 1:52
  up.
• 1:53
  Well,
• 1:53
  you
• 1:53
  can
• 1:54
  use
• 1:54
  it
• 1:54
  however
• 1:54
  you
• 1:55
  want,
• 1:55
  but
• 1:55
  it's
• 1:55
  true.
• 1:56
  Like
• 1:56
  I
• 1:56
  love
• 1:56
  introducing
• 1:57
  guests,
• 1:57
  especially
• 1:58
  when
• 1:58
  I've
• 1:58
  met
• 1:58
  you
• 1:58
  in
• 1:59
  person
• 1:59
  and
• 1:59
  I've
• 1:59
  got
• 1:59
  to
• 1:59
  know
• 1:59
  you
• 2:00
  over
• 2:00
  a
• 2:00
  bit
• 2:00
  of
• 2:00
  time
• 2:00
  because
• 2:01
  I
• 2:01
  really
• 2:01
  do
• 2:01
  appreciate
• 2:02
  that.
• 2:02
  As
• 2:02
  I
• 2:02
  said
• 2:03
  in
• 2:03
  the,
• 2:03
  in
• 2:03
  the
• 2:04
  star,
• 2:04
  we're
• 2:04
  going
• 2:04
  to
• 2:04
  come
• 2:04
  back
• 2:05
  to
• 2:05
  it
• 2:05
  a
• 2:05
  bit
• 2:05
  later
• 2:05
  actually
• 2:05
  about
• 2:06
  I
• 2:06
  always
• 2:06
  feel
• 2:07
  like
• 2:07
  it's
• 2:07
  a
• 2:07
  non
• 2:07
  judgmental
• 2:08
  approach
• 2:08
  that
• 2:08
  you
• 2:09
  have.
• 2:09
  And
• 2:09
  I
• 2:09
  hope
• 2:09
  that
• 2:09
  people
• 2:10
  listening
• 2:10
  go
• 2:11
  into
• 2:11
  this
• 2:11
  conversation
• 2:12
  knowing
• 2:12
  and
• 2:12
  understanding
• 2:13
  that
• 2:13
  because
• 2:14
  sometimes
• 2:14
  when
• 2:14
  we
• 2:14
  talk
• 2:14
  about
• 2:15
  issues
• 2:15
  like
• 2:15
  this,
• 2:15
  we
• 2:16
  can
• 2:16
  feel
• 2:16
  like,
• 2:16
  oh
• 2:17
  no,
• 2:17
  they're
• 2:18
  just
• 2:18
  going
• 2:18
  to
• 2:18
  tell
• 2:18
  me
• 2:19
  off.
• 2:19
  I'm
• 2:19
  going
• 2:19
  to
• 2:19
  end
• 2:19
  up
• 2:20
  leaving
• 2:20
  this
• 2:20
  conversation
• 2:20
  feeling
• 2:21
  really
• 2:21
  guilty.
• 2:22
  But
• 2:22
  that's
• 2:22
  just
• 2:22
  not
• 2:23
  what
• 2:23
  you're
• 2:23
  about
• 2:23
  in
• 2:24
  any
• 2:24
  way,
• 2:24
  shape
• 2:24
  or
• 2:25
  form
• 2:25
  whenever
• 2:25
  I've
• 2:25
  spoken
• 2:26
  to
• 2:26
  you.
• 2:26
  So
• 2:26
  I
• 2:27
  appreciate
• 2:27
  that
• 2:28
  you're
• 2:28
  here
• 2:28
  to
• 2:28
  just
• 2:28
  help
• 2:28
  us
• 2:29
  get
• 2:29
  a
• 2:29
  little
• 2:29
  bit
• 2:29
  better.
• 2:30
  Absolutely.
• 2:31
  And
• 2:31
  I'm
• 2:32
  so,
• 2:32
  I
• 2:32
  love
• 2:32
  that
• 2:33
  you
• 2:33
  get
• 2:33
  that
• 2:33
  from
• 2:33
  me
• 2:34
  and
• 2:34
  from
• 2:34
  the
• 2:34
  team
• 2:35
  because
• 2:35
  that's,
• 2:36
  that
• 2:36
  is
• 2:36
  fundamentally
• 2:37
  where
• 2:37
  we
• 2:37
  start
• 2:37
  from.
• 2:37
  We
• 2:38
  are
• 2:38
  all
• 2:38
  people,
• 2:38
  we
• 2:39
  are
• 2:39
  doing
• 2:39
  the
• 2:39
  best
• 2:39
  we
• 2:39
  can
• 2:40
  do
• 2:40
  and
• 2:40
  with.
• 2:41
  A
• 2:41
  little
• 2:41
  bit
• 2:41
  of
• 2:41
  knowledge
• 2:42
  and
• 2:42
  a
• 2:42
  little
• 2:42
  bit
• 2:42
  of
• 2:42
  like
• 2:43
  help
• 2:43
  we
• 2:43
  pointing.
• 2:44
  In
• 2:44
  the
• 2:44
  right
• 2:44
  direction.
• 2:45
  We're
• 2:46
  here
• 2:46
  to
• 2:46
  support
• 2:46
  people,
• 2:47
  we're
• 2:47
  not
• 2:47
  here
• 2:47
  to
• 2:47
  tell
• 2:48
  people
• 2:48
  off.
• 2:48
  Like,
• 2:48
  I'm
• 2:48
  not
• 2:49
  your
• 2:49
  mom,
• 2:49
  I
• 2:50
  don't.
• 2:50
  Want
• 2:50
  to
• 2:50
  be
• 2:50
  your
• 2:50
  mom.
• 2:51
  I,
• 2:51
  I
• 2:51
  want
• 2:51
  to
• 2:51
  help
• 2:51
  you
• 2:52
  do
• 2:52
  the
• 2:52
  right
• 2:52
  thing.
• 2:53
  And
• 2:53
  you
• 2:53
  know,
• 2:53
  people
• 2:54
  shouldn't
• 2:54
  be
• 2:54
  scared
• 2:54
  of
• 2:55
  sustainability.
• 2:55
  It's
• 2:55
  like,
• 2:56
  it's
• 2:56
  such
• 2:56
  a
• 2:56
  daunting
• 2:57
  word.
• 2:57
  It
• 2:57
  means
• 2:58
  so
• 2:58
  many
• 2:58
  scary
• 2:59
  things
• 2:59
  to
• 2:59
  so
• 2:59
  many
• 2:59
  people
• 3:00
  and
• 3:00
  it
• 3:00
  really
• 3:00
  doesn't
• 3:01
  need
• 3:01
  to,
• 3:01
  you
• 3:01
  know,
• 3:02
  it's
• 3:02
  just
• 3:02
  about
• 3:03
  being
• 3:03
  conscious
• 3:03
  about
• 3:04
  doing
• 3:04
  the
• 3:04
  right
• 3:04
  thing,
• 3:05
  putting
• 3:05
  your
• 3:05
  best
• 3:05
  foot
• 3:06
  forward,
• 3:06
  getting
• 3:07
  on
• 3:07
  that
• 3:07
  journey.
• 3:08
  So
• 3:08
  yeah,
• 3:09
  I'm,
• 3:09
  I'm
• 3:10
  very
• 3:10
  excited
• 3:11
  to
• 3:11
  share
• 3:12
  as
• 3:12
  much
• 3:12
  as
• 3:12
  I
• 3:12
  can
• 3:13
  with.
• 3:13
  Your
• 3:13
  listeners
• 3:14
  and
• 3:15
  yeah,
• 3:15
  get
• 3:16
  going.
• 3:16
  Fantastic.
• 3:17
  Now
• 3:17
  before
• 3:17
  we
• 3:17
  get
• 3:17
  into
• 3:17
  the
• 3:18
  sustainability
• 3:18
  bit,
• 3:19
  I
• 3:19
  always
• 3:19
  like
• 3:19
  to
• 3:19
  share
• 3:20
  a
• 3:20
  bit
• 3:20
  of
• 3:20
  background
• 3:21
  on
• 3:21
  my
• 3:21
  guests
• 3:21
  so
• 3:21
  people
• 3:22
  understand
• 3:22
  where
• 3:22
  you've
• 3:22
  come
• 3:23
  come
• 3:23
  from.
• 3:23
  So
• 3:24
  take
• 3:24
  me
• 3:24
  back
• 3:24
  because
• 3:25
  as
• 3:25
  I
• 3:25
  mentioned
• 3:25
  in
• 3:25
  the
• 3:25
  intro,
• 3:26
  you've
• 3:26
  been
• 3:26
  in
• 3:26
  the
• 3:26
  wedding
• 3:27
  industry
• 3:27
  world
• 3:28
  a
• 3:28
  long
• 3:28
  time.
• 3:28
  How
• 3:29
  did
• 3:29
  you
• 3:29
  end
• 3:29
  up
• 3:29
  in
• 3:30
  this
• 3:30
  crazy
• 3:30
  world
• 3:30
  of
• 3:31
  weddings?
• 3:31
  Where
• 3:31
  did
• 3:31
  it
• 3:31
  start?
• 3:32
  When
• 3:32
  did
• 3:32
  it
• 3:32
  start?
• 3:32
  Tell
• 3:33
  us
• 3:33
  about
• 3:33
  that
• 3:33
  journey.
• 3:34
  Oh,
• 3:34
  so
• 3:35
  I
• 3:35
  am
• 3:36
  one
• 3:36
  of
• 3:36
  those
• 3:36
  people
• 3:37
  that
• 3:37
  didn't
• 3:37
  particularly
• 3:38
  get
• 3:38
  on
• 3:38
  well
• 3:38
  at
• 3:39
  school.
• 3:39
  So
• 3:40
  I
• 3:40
  got
• 3:41
  through
• 3:41
  the
• 3:41
  formal
• 3:42
  part
• 3:42
  of
• 3:42
  schooling
• 3:43
  and
• 3:43
  then
• 3:43
  kind
• 3:43
  of
• 3:44
  was
• 3:44
  surrounded
• 3:45
  by
• 3:46
  family
• 3:46
  that
• 3:47
  had
• 3:47
  their
• 3:47
  own
• 3:47
  businesses.
• 3:48
  It's
• 3:48
  all
• 3:49
  I'd
• 3:49
  really
• 3:49
  known
• 3:50
  growing
• 3:50
  up
• 3:50
  as
• 3:50
  a
• 3:51
  child.
• 3:52
  And
• 3:52
  so
• 3:53
  essentially
• 3:53
  when
• 3:53
  I
• 3:53
  didn't
• 3:54
  need.
• 3:54
  To
• 3:54
  be
• 3:54
  in
• 3:54
  school
• 3:54
  anymore,
• 3:55
  anymore,
• 3:55
  not
• 3:56
  saying
• 3:56
  this
• 3:56
  is
• 3:56
  right
• 3:56
  for
• 3:56
  everybody,
• 3:57
  but
• 3:58
  16,
• 3:58
  chose
• 3:59
  to
• 3:59
  leave
• 4:00
  my
• 4:00
  hometown,
• 4:01
  get
• 4:01
  a
• 4:01
  job
• 4:02
  and
• 4:02
  go
• 4:02
  work
• 4:02
  in
• 4:02
  London.
• 4:04
  Started
• 4:04
  out
• 4:04
  in
• 4:04
  PR
• 4:05
  and
• 4:05
  marketing
• 4:07
  quickly.
• 4:08
  Ended
• 4:08
  up
• 4:08
  in
• 4:08
  events
• 4:09
  like
• 4:10
  within
• 4:10
  six.
• 4:10
  Months
• 4:11
  and
• 4:12
  kind
• 4:12
  of
• 4:12
  just
• 4:12
  worked
• 4:12
  my
• 4:13
  way
• 4:13
  up,
• 4:14
  tried
• 4:14
  every
• 4:15
  kind
• 4:15
  of
• 4:15
  role
• 4:16
  I
• 4:16
  could
• 4:16
  within
• 4:17
  events,
• 4:17
  client
• 4:18
  side,
• 4:19
  corporate,
• 4:20
  working
• 4:21
  in
• 4:21
  venues,
• 4:22
  working
• 4:22
  with
• 4:22
  caterers.
• 4:23
  I
• 4:23
  just
• 4:23
  did
• 4:24
  Everything
• 4:24
  I
• 4:24
  possibly
• 4:25
  could.
• 4:26
  Bit
• 4:26
  like
• 4:26
  a
• 4:26
  sponge,
• 4:27
  just
• 4:27
  soaked
• 4:27
  up.
• 4:27
  Everything
• 4:27
  I
• 4:28
  possibly
• 4:28
  could.
• 4:28
  And
• 4:29
  then
• 4:29
  when
• 4:29
  family
• 4:30
  members
• 4:30
  started
• 4:30
  getting
• 4:31
  married
• 4:31
  and
• 4:32
  having
• 4:32
  been
• 4:33
  in
• 4:33
  that
• 4:33
  world.
• 4:33
  From
• 4:34
  such
• 4:34
  a
• 4:34
  young
• 4:35
  age,
• 4:35
  it
• 4:36
  kind
• 4:36
  of
• 4:36
  was
• 4:36
  natural
• 4:37
  for
• 4:37
  me
• 4:37
  to
• 4:37
  kind.
• 4:37
  Of
• 4:37
  point
• 4:38
  them
• 4:38
  in
• 4:38
  the
• 4:38
  right
• 4:38
  direction,
• 4:39
  help
• 4:39
  them
• 4:39
  out
• 4:39
  where
• 4:40
  I
• 4:40
  could
• 4:41
  and
• 4:41
  just
• 4:42
  love
• 4:42
  it.
• 4:42
  Just
• 4:43
  absolutely,
• 4:44
  like
• 4:44
  many,
• 4:44
  many
• 4:45
  people
• 4:45
  fell
• 4:45
  in
• 4:46
  love
• 4:46
  with
• 4:46
  it
• 4:46
  and
• 4:47
  that
• 4:47
  is
• 4:47
  a
• 4:48
  very
• 4:48
  long
• 4:48
  time
• 4:48
  ago
• 4:48
  now.
• 4:49
  And
• 4:49
  so
• 4:49
  kind
• 4:49
  of
• 4:50
  fell
• 4:50
  into
• 4:51
  it
• 4:51
  as
• 4:52
  part
• 4:52
  of
• 4:52
  working
• 4:52
  in
• 4:52
  the
• 4:52
  wedding.
• 4:53
  Industry
• 4:54
  and
• 4:54
  then
• 4:55
  really,
• 4:55
  really
• 4:56
  got
• 4:57
  involved.
• 4:58
  In
• 4:58
  2009
• 4:59
  when
• 4:59
  I
• 4:59
  formed
• 5:00
  my
• 5:00
  first
• 5:00
  company
• 5:01
  and
• 5:02
  started
• 5:02
  taking
• 5:03
  on
• 5:03
  wedding
• 5:03
  planning
• 5:03
  as
• 5:04
  a
• 5:04
  serious
• 5:04
  thing.
• 5:05
  Not
• 5:06
  working
• 5:06
  for
• 5:06
  people
• 5:07
  that
• 5:07
  I
• 5:07
  knew.
• 5:08
  Really
• 5:08
  kind
• 5:09
  of
• 5:09
  actually
• 5:09
  so
• 5:10
  much
• 5:10
  easier
• 5:10
  to
• 5:10
  work
• 5:11
  for
• 5:11
  people
• 5:11
  that
• 5:11
  you
• 5:11
  don't
• 5:11
  know.
• 5:12
  And
• 5:13
  really
• 5:13
  started
• 5:13
  forging
• 5:13
  my
• 5:14
  way.
• 5:14
  And
• 5:15
  yeah,
• 5:15
  I
• 5:16
  quickly
• 5:18
  started
• 5:19
  working
• 5:19
  in
• 5:20
  that
• 5:20
  world
• 5:20
  of
• 5:20
  sustainability
• 5:21
  green
• 5:21
  weddings,
• 5:22
  as.
• 5:22
  We
• 5:22
  were
• 5:22
  calling
• 5:22
  them
• 5:23
  then
• 5:23
  really
• 5:24
  starting
• 5:24
  to
• 5:25
  kind
• 5:25
  of
• 5:26
  be
• 5:26
  more
• 5:26
  conscious
• 5:27
  about
• 5:27
  the
• 5:27
  people
• 5:27
  we
• 5:27
  were
• 5:28
  working
• 5:28
  with.
• 5:28
  So,
• 5:29
  you
• 5:29
  know,
• 5:29
  then
• 5:29
  kids
• 5:30
  come
• 5:30
  along.
• 5:30
  And
• 5:31
  you
• 5:31
  become
• 5:31
  even
• 5:32
  more
• 5:32
  conscious
• 5:32
  of
• 5:32
  things.
• 5:33
  And
• 5:33
  for
• 5:33
  me,
• 5:34
  that
• 5:34
  was
• 5:34
  my
• 5:34
  turning
• 5:35
  point.
• 5:35
  And
• 5:36
  then,
• 5:36
  yeah,
• 5:36
  really
• 5:37
  solidified
• 5:37
  everything
• 5:38
  during.
• 5:39
  The
• 5:39
  pandemic,
• 5:40
  you
• 5:40
  know,
• 5:40
  really
• 5:40
  that
• 5:41
  time
• 5:41
  to
• 5:41
  really
• 5:42
  think
• 5:42
  about
• 5:42
  things,
• 5:43
  you
• 5:43
  know,
• 5:43
  wanting
• 5:43
  to
• 5:44
  bring
• 5:44
  people
• 5:44
  together.
• 5:45
  I've
• 5:45
  been
• 5:45
  working
• 5:45
  as
• 5:45
  a
• 5:46
  consultant
• 5:47
  for.
• 5:47
  Different
• 5:48
  venues
• 5:48
  and
• 5:48
  caterers
• 5:49
  and
• 5:49
  businesses
• 5:50
  that.
• 5:50
  Were
• 5:50
  just
• 5:50
  wanted
• 5:51
  to
• 5:51
  do
• 5:51
  that
• 5:51
  but
• 5:51
  didn't
• 5:52
  know
• 5:52
  how
• 5:52
  to
• 5:53
  places
• 5:53
  that
• 5:53
  I
• 5:53
  wanted
• 5:54
  to
• 5:54
  be
• 5:54
  able
• 5:54
  to
• 5:55
  work
• 5:55
  with
• 5:55
  and
• 5:55
  take
• 5:55
  my
• 5:56
  sustainably
• 5:56
  led
• 5:57
  clients
• 5:57
  to,
• 5:58
  but
• 5:58
  they
• 5:58
  just
• 5:59
  weren't
• 5:59
  quite
• 5:59
  there
• 6:00
  yet,
• 6:00
  but
• 6:00
  I
• 6:00
  wanted
• 6:01
  them
• 6:01
  to
• 6:01
  be.
• 6:01
  So
• 6:02
  working
• 6:02
  with
• 6:02
  them
• 6:03
  then
• 6:03
  allowed
• 6:03
  us
• 6:04
  to
• 6:04
  bring
• 6:04
  those
• 6:04
  clients
• 6:05
  to
• 6:05
  them
• 6:05
  and,
• 6:06
  you
• 6:06
  know,
• 6:06
  impact
• 6:07
  more
• 6:07
  businesses
• 6:08
  and
• 6:08
  more
• 6:09
  weddings
• 6:09
  outside
• 6:10
  of
• 6:10
  just
• 6:10
  them.
• 6:11
  So,
• 6:11
  so
• 6:11
  hence
• 6:12
  pandemic
• 6:13
  2020.
• 6:14
  We
• 6:14
  then
• 6:15
  kind
• 6:15
  of
• 6:15
  started
• 6:16
  the
• 6:16
  alliance,
• 6:16
  brought
• 6:17
  together
• 6:17
  people
• 6:17
  and
• 6:18
  kind
• 6:18
  of
• 6:18
  the.
• 6:18
  Rest
• 6:19
  is
• 6:19
  history,
• 6:19
  as
• 6:19
  they
• 6:19
  say.
• 6:20
  Wow,
• 6:20
  what
• 6:20
  an
• 6:20
  incredible
• 6:21
  story.
• 6:21
  I
• 6:21
  love
• 6:22
  we
• 6:22
  need
• 6:22
  to
• 6:22
  go
• 6:22
  right
• 6:22
  back
• 6:22
  to
• 6:23
  the
• 6:23
  start
• 6:23
  because
• 6:23
  I
• 6:23
  love
• 6:23
  that
• 6:24
  you
• 6:24
  just
• 6:24
  left
• 6:24
  school
• 6:25
  at
• 6:25
  16
• 6:25
  and
• 6:25
  just
• 6:25
  decided
• 6:26
  to
• 6:26
  go
• 6:26
  do
• 6:26
  your
• 6:26
  own
• 6:27
  thing,
• 6:27
  which
• 6:27
  is
• 6:28
  so
• 6:28
  incredibly
• 6:28
  brave.
• 6:29
  And
• 6:29
  I
• 6:29
  think
• 6:29
  a
• 6:30
  lot
• 6:30
  of
• 6:30
  people
• 6:30
  will
• 6:30
  probably
• 6:30
  be
• 6:31
  listening
• 6:31
  to
• 6:31
  this
• 6:31
  and
• 6:31
  look
• 6:31
  back
• 6:32
  and
• 6:32
  think,
• 6:32
  I
• 6:32
  wish
• 6:33
  I'd
• 6:33
  done
• 6:33
  it
• 6:33
  sooner
• 6:34
  too.
• 6:34
  I
• 6:34
  wish
• 6:34
  I'd
• 6:35
  had
• 6:35
  the
• 6:35
  bravery
• 6:35
  to
• 6:36
  do
• 6:36
  that.
• 6:36
  And
• 6:36
  it's
• 6:36
  funny
• 6:37
  you
• 6:37
  brought
• 6:37
  it
• 6:37
  up
• 6:37
  because
• 6:37
  just
• 6:38
  this
• 6:38
  morning
• 6:38
  I
• 6:39
  had
• 6:39
  an
• 6:39
  email
• 6:39
  from,
• 6:40
  from
• 6:40
  my
• 6:40
  son's
• 6:40
  school.
• 6:40
  So
• 6:41
  he's
• 6:41
  in
• 6:41
  Year
• 6:41
  six
• 6:42
  and
• 6:42
  he's
• 6:42
  at
• 6:42
  a
• 6:42
  middle
• 6:43
  school.
• 6:43
  And
• 6:43
  the
• 6:43
  email
• 6:43
  was
• 6:44
  from
• 6:44
  the
• 6:44
  school.
• 6:44
  It
• 6:44
  said,
• 6:45
  we're
• 6:45
  having
• 6:45
  a
• 6:45
  year
• 6:46
  eight
• 6:46
  careers
• 6:47
  day
• 6:47
  and
• 6:47
  we
• 6:47
  want
• 6:47
  to
• 6:48
  invite
• 6:48
  businesses
• 6:49
  to
• 6:49
  send
• 6:49
  an
• 6:49
  employee
• 6:50
  in
• 6:51
  to
• 6:51
  talk
• 6:51
  to
• 6:51
  the
• 6:51
  students.
• 6:52
  And
• 6:52
  I
• 6:52
  was
• 6:53
  like,
• 6:53
  I
• 6:53
  think
• 6:53
  I
• 6:53
  could
• 6:54
  go
• 6:54
  and
• 6:54
  do
• 6:54
  that.
• 6:55
  And
• 6:55
  then
• 6:55
  I
• 6:55
  questioned
• 6:56
  myself,
• 6:56
  and
• 6:57
  I
• 6:57
  still
• 6:57
  am
• 6:57
  questioning
• 6:57
  myself
• 6:58
  because
• 6:58
  I
• 6:58
  literally
• 6:58
  filled
• 6:58
  it
• 6:59
  in
• 6:59
  this
• 6:59
  morning
• 6:59
  saying
• 7:00
  it's
• 7:00
  like
• 7:00
  name
• 7:00
  of
• 7:00
  business
• 7:01
  Becca
• 7:01
  Bounty
• 7:02
  business
• 7:02
  email
• 7:03
  Becca
• 7:03
  Bounty.
• 7:04
  And
• 7:04
  then
• 7:04
  I
• 7:04
  thought,
• 7:05
  are
• 7:05
  they
• 7:05
  going
• 7:05
  to
• 7:05
  take
• 7:05
  this
• 7:06
  seriously
• 7:06
  and
• 7:06
  are
• 7:06
  they
• 7:07
  going
• 7:07
  to
• 7:07
  say
• 7:07
  yes?
• 7:07
  Because
• 7:08
  I
• 7:08
  do
• 7:08
  think
• 7:08
  even
• 7:09
  in
• 7:09
  2025,
• 7:10
  schools
• 7:11
  don't
• 7:11
  necessarily
• 7:12
  want
• 7:12
  to
• 7:13
  push
• 7:13
  self
• 7:13
  employment
• 7:14
  or
• 7:14
  doing
• 7:14
  something
• 7:14
  different
• 7:15
  as
• 7:15
  an
• 7:15
  avenue.
• 7:16
  So
• 7:16
  we'll
• 7:16
  have
• 7:16
  to
• 7:16
  watch
• 7:16
  this
• 7:17
  space.
• 7:17
  But
• 7:17
  did
• 7:18
  you
• 7:18
  have
• 7:18
  much
• 7:18
  pushback
• 7:19
  at
• 7:19
  that
• 7:19
  time?
• 7:19
  Yeah,
• 7:20
  I
• 7:20
  think
• 7:20
  it
• 7:20
  was
• 7:20
  really
• 7:20
  tricky.
• 7:21
  So
• 7:21
  for
• 7:21
  like,
• 7:22
  you
• 7:22
  know,
• 7:22
  as
• 7:22
  I.
• 7:22
  Saying,
• 7:23
  everyone
• 7:23
  in
• 7:23
  my
• 7:23
  family
• 7:24
  owned
• 7:25
  their.
• 7:25
  Own
• 7:25
  businesses
• 7:26
  or
• 7:27
  but
• 7:27
  in
• 7:27
  very
• 7:27
  much
• 7:28
  in
• 7:28
  a
• 7:28
  retail
• 7:28
  scenario,
• 7:29
  you
• 7:29
  know,
• 7:30
  and
• 7:30
  that's
• 7:30
  kind
• 7:31
  of
• 7:31
  all
• 7:31
  I
• 7:31
  knew,
• 7:31
  but
• 7:32
  only
• 7:32
  in
• 7:33
  that
• 7:33
  world.
• 7:33
  And
• 7:34
  so
• 7:34
  for
• 7:34
  me
• 7:34
  to
• 7:35
  kind
• 7:35
  of
• 7:35
  go,
• 7:35
  no,
• 7:35
  I'm
• 7:35
  going
• 7:35
  to
• 7:35
  go
• 7:36
  into
• 7:36
  the
• 7:36
  world
• 7:36
  of
• 7:36
  events
• 7:37
  and
• 7:37
  marketing
• 7:37
  and
• 7:38
  pr
• 7:38
  and
• 7:38
  it's
• 7:39
  very,
• 7:39
  very
• 7:39
  different
• 7:39
  from
• 7:40
  what
• 7:40
  they
• 7:40
  knew.
• 7:40
  And
• 7:41
  when
• 7:41
  I
• 7:41
  decided
• 7:42
  that
• 7:42
  I
• 7:42
  was
• 7:42
  going
• 7:42
  to
• 7:43
  become
• 7:43
  what
• 7:44
  essentially
• 7:44
  we
• 7:44
  now
• 7:45
  say
• 7:45
  is
• 7:45
  an
• 7:45
  entrepreneur
• 7:46
  and
• 7:46
  start
• 7:46
  my
• 7:47
  own
• 7:47
  business
• 7:47
  and
• 7:47
  walk
• 7:48
  away
• 7:48
  from
• 7:48
  my
• 7:48
  very
• 7:49
  well
• 7:49
  paid
• 7:49
  job
• 7:50
  and
• 7:50
  kind
• 7:50
  of
• 7:50
  go
• 7:50
  alone,
• 7:51
  people
• 7:51
  just
• 7:52
  thought
• 7:52
  I
• 7:52
  was
• 7:52
  crazy.
• 7:53
  But
• 7:54
  actually
• 7:55
  that
• 7:55
  what
• 7:56
  I
• 7:56
  learned
• 7:56
  in
• 7:57
  school
• 7:57
  was
• 7:57
  great.
• 7:58
  But
• 7:58
  what
• 7:59
  I
• 7:59
  learned
• 7:59
  from
• 7:59
  my
• 8:00
  family
• 8:00
  in
• 8:00
  building
• 8:01
  a
• 8:01
  business
• 8:02
  that
• 8:02
  stuck
• 8:02
  with
• 8:03
  me.
• 8:03
  That
• 8:04
  looking
• 8:04
  back
• 8:04
  now,
• 8:05
  you
• 8:05
  know,
• 8:05
  there's
• 8:05
  no
• 8:06
  way
• 8:06
  I
• 8:06
  would
• 8:06
  ever
• 8:06
  have
• 8:06
  done
• 8:07
  that
• 8:07
  at
• 8:07
  16.
• 8:07
  But
• 8:08
  getting
• 8:09
  through
• 8:09
  kind
• 8:10
  of
• 8:10
  understanding
• 8:10
  the.
• 8:10
  Industry
• 8:11
  was
• 8:11
  what
• 8:11
  I
• 8:11
  needed
• 8:12
  to
• 8:12
  do.
• 8:12
  But
• 8:12
  actually
• 8:13
  the
• 8:13
  core
• 8:13
  of
• 8:14
  I
• 8:14
  want
• 8:14
  to
• 8:14
  run
• 8:14
  my
• 8:14
  own
• 8:15
  business.
• 8:15
  I
• 8:16
  need,
• 8:16
  I
• 8:16
  need
• 8:16
  to
• 8:17
  run
• 8:17
  my
• 8:17
  own
• 8:17
  business.
• 8:17
  It's
• 8:18
  where
• 8:18
  I'm
• 8:18
  comfortable,
• 8:19
  it's
• 8:19
  where
• 8:20
  my,
• 8:20
  I
• 8:21
  do
• 8:21
  my
• 8:21
  best
• 8:21
  work.
• 8:22
  Actually
• 8:22
  that
• 8:23
  was
• 8:23
  instilled
• 8:24
  in
• 8:24
  me
• 8:24
  from
• 8:25
  a
• 8:25
  really,
• 8:25
  really
• 8:25
  young
• 8:26
  age
• 8:26
  and
• 8:27
  I.
• 8:27
  Got
• 8:27
  the
• 8:27
  formal
• 8:27
  education
• 8:28
  I
• 8:28
  needed.
• 8:29
  I
• 8:29
  can
• 8:29
  read,
• 8:30
  I
• 8:30
  can
• 8:30
  write,
• 8:30
  I
• 8:31
  can
• 8:31
  do
• 8:31
  all
• 8:31
  the
• 8:31
  basics
• 8:32
  of
• 8:32
  the.
• 8:32
  Things
• 8:32
  that
• 8:32
  I
• 8:32
  need
• 8:33
  to
• 8:33
  be
• 8:33
  able
• 8:33
  to
• 8:33
  do.
• 8:34
  And
• 8:34
  I
• 8:35
  just
• 8:35
  have
• 8:35
  the
• 8:35
  experience
• 8:36
  to
• 8:36
  be
• 8:36
  able
• 8:37
  to
• 8:37
  offer
• 8:38
  so
• 8:38
  much
• 8:38
  more
• 8:39
  because
• 8:39
  I
• 8:39
  took
• 8:39
  that
• 8:40
  leap.
• 8:40
  And
• 8:40
  I
• 8:40
  do
• 8:41
  think
• 8:41
  that
• 8:41
  there
• 8:41
  is
• 8:41
  definitely,
• 8:42
  I'd
• 8:43
  be
• 8:43
  really
• 8:43
  interested
• 8:44
  to
• 8:44
  see
• 8:44
  what
• 8:44
  this
• 8:45
  like
• 8:45
  your
• 8:45
  son's
• 8:46
  school
• 8:46
  come
• 8:46
  back
• 8:46
  with
• 8:46
  because
• 8:47
  I
• 8:47
  do
• 8:47
  think
• 8:47
  that
• 8:48
  actually
• 8:48
  there
• 8:49
  should
• 8:49
  be
• 8:49
  an
• 8:49
  entrepreneurial
• 8:50
  voice
• 8:50
  going
• 8:51
  into
• 8:51
  schools
• 8:51
  and
• 8:52
  talking
• 8:52
  to
• 8:52
  kids
• 8:52
  about
• 8:53
  this
• 8:53
  because
• 8:53
  the
• 8:54
  world
• 8:54
  is
• 8:54
  changing,
• 8:55
  the
• 8:55
  world
• 8:55
  is
• 8:55
  adapting.
• 8:56
  You
• 8:56
  know,
• 8:57
  we
• 8:57
  need
• 8:57
  to,
• 8:57
  we
• 8:58
  need
• 8:58
  our
• 8:58
  younger
• 8:59
  generation
• 8:59
  to
• 8:59
  know
• 9:00
  how
• 9:00
  to
• 9:00
  work
• 9:00
  for
• 9:01
  themselves
• 9:01
  or
• 9:02
  at
• 9:02
  least
• 9:02
  be.
• 9:02
  Able
• 9:02
  to
• 9:02
  work
• 9:03
  from
• 9:03
  home,
• 9:03
  in
• 9:04
  an.
• 9:04
  Environment
• 9:04
  outside
• 9:05
  of
• 9:05
  an
• 9:05
  office.
• 9:06
  Because
• 9:06
  actually
• 9:06
  that's
• 9:07
  not
• 9:07
  something
• 9:07
  that
• 9:07
  they're
• 9:07
  taught.
• 9:08
  Managing
• 9:08
  your
• 9:08
  own
• 9:09
  time,
• 9:09
  being
• 9:09
  able
• 9:10
  to
• 9:10
  work
• 9:10
  on
• 9:10
  your
• 9:11
  own
• 9:11
  is
• 9:11
  such
• 9:11
  a
• 9:12
  skill
• 9:12
  that
• 9:13
  you,
• 9:13
  you
• 9:13
  know,
• 9:14
  have
• 9:14
  to
• 9:14
  develop
• 9:14
  over
• 9:14
  time.
• 9:15
  You
• 9:15
  can't.
• 9:16
  It's
• 9:16
  not
• 9:16
  something
• 9:16
  that
• 9:16
  you're
• 9:17
  born
• 9:17
  with.
• 9:17
  It's
• 9:17
  something
• 9:18
  that
• 9:18
  you
• 9:18
  have
• 9:18
  to
• 9:18
  learn.
• 9:18
  So,
• 9:19
  yeah,
• 9:19
  I
• 9:19
  definitely
• 9:20
  think
• 9:20
  that
• 9:20
  we
• 9:20
  should
• 9:20
  be
• 9:20
  teaching
• 9:21
  it
• 9:21
  to
• 9:21
  our
• 9:21
  younger
• 9:22
  kids.
• 9:22
  Yeah.
• 9:22
  And
• 9:22
  definitely,
• 9:23
  I
• 9:23
  believe
• 9:23
  entrepreneurs
• 9:24
  breed
• 9:24
  entrepreneurs,
• 9:24
  because
• 9:25
  you
• 9:25
  would
• 9:25
  not
• 9:25
  believe
• 9:25
  the
• 9:26
  amount
• 9:26
  of
• 9:26
  people,
• 9:26
  including
• 9:27
  myself,
• 9:27
  that
• 9:27
  I
• 9:27
  speak
• 9:27
  to
• 9:28
  on
• 9:28
  this
• 9:28
  podcast,
• 9:28
  who
• 9:28
  have
• 9:29
  parents
• 9:29
  who
• 9:29
  are
• 9:29
  entrepreneurs.
• 9:30
  And
• 9:30
  we
• 9:30
  do
• 9:30
  pass
• 9:30
  it
• 9:31
  down
• 9:31
  to
• 9:31
  the
• 9:31
  next
• 9:31
  generation.
• 9:32
  Do
• 9:32
  you
• 9:32
  think
• 9:32
  that's
• 9:33
  the
• 9:33
  same
• 9:33
  with
• 9:34
  your
• 9:35
  desire
• 9:35
  or
• 9:36
  your
• 9:36
  kind
• 9:36
  of
• 9:36
  lifelong
• 9:37
  passion
• 9:37
  for
• 9:37
  sustainability?
• 9:38
  Did
• 9:38
  that
• 9:38
  come
• 9:38
  from
• 9:39
  your
• 9:39
  family?
• 9:39
  Was
• 9:39
  that
• 9:40
  from
• 9:40
  a
• 9:40
  young
• 9:40
  age,
• 9:40
  or
• 9:40
  was
• 9:41
  that
• 9:41
  something
• 9:41
  that
• 9:42
  you
• 9:42
  started
• 9:42
  to
• 9:42
  think
• 9:42
  more
• 9:42
  deeply
• 9:43
  about
• 9:43
  in
• 9:43
  later
• 9:44
  life?
• 9:44
  So,
• 9:45
  yeah,
• 9:45
  I'm
• 9:45
  not
• 9:46
  sure
• 9:46
  it's
• 9:46
  coming
• 9:46
  from
• 9:46
  my
• 9:47
  family.
• 9:47
  I
• 9:47
  mean,
• 9:47
  they
• 9:48
  might
• 9:48
  disagree.
• 9:48
  They're
• 9:48
  kind
• 9:49
  of,
• 9:49
  like,
• 9:49
  aware.
• 9:50
  I
• 9:50
  grew
• 9:51
  up
• 9:51
  on
• 9:51
  the
• 9:51
  seaside.
• 9:52
  I
• 9:52
  now
• 9:53
  live
• 9:53
  in
• 9:53
  the
• 9:53
  countryside.
• 9:54
  I
• 9:54
  lived
• 9:55
  in
• 9:55
  the
• 9:55
  big
• 9:55
  city
• 9:55
  for
• 9:56
  a
• 9:56
  long
• 9:56
  time.
• 9:56
  I
• 9:56
  moved
• 9:57
  to
• 9:57
  London
• 9:57
  when
• 9:57
  I
• 9:57
  was
• 9:57
  16.
• 9:58
  It
• 9:58
  was
• 9:58
  very
• 9:58
  exciting.
• 9:59
  You
• 9:59
  know,
• 9:59
  I
• 10:00
  then
• 10:00
  lived
• 10:00
  in
• 10:00
  Reading,
• 10:01
  another
• 10:01
  big,
• 10:01
  very
• 10:02
  busy
• 10:02
  city.
• 10:03
  But
• 10:03
  I
• 10:03
  am
• 10:04
  at
• 10:04
  home
• 10:04
  in
• 10:04
  nature,
• 10:05
  whether
• 10:05
  that
• 10:05
  is
• 10:06
  by
• 10:06
  the
• 10:06
  water,
• 10:07
  whether
• 10:07
  that
• 10:07
  is
• 10:07
  in
• 10:07
  a
• 10:07
  forest.
• 10:08
  Like,
• 10:08
  I
• 10:08
  am
• 10:09
  talking
• 10:09
  to
• 10:09
  you
• 10:10
  from
• 10:10
  my
• 10:10
  home
• 10:11
  office
• 10:11
  in
• 10:11
  my
• 10:11
  garden,
• 10:12
  surrounded
• 10:13
  by
• 10:13
  trees
• 10:13
  and
• 10:13
  nature.
• 10:14
  I
• 10:14
  can
• 10:14
  hear
• 10:14
  the
• 10:14
  birds.
• 10:15
  Like,
• 10:15
  I
• 10:16
  am
• 10:16
  at
• 10:17
  my
• 10:17
  best.
• 10:17
  And
• 10:20
  that
• 10:20
  is
• 10:20
  what
• 10:21
  I
• 10:21
  have
• 10:21
  learned
• 10:22
  about
• 10:22
  myself.
• 10:22
  It's
• 10:23
  taken
• 10:23
  a
• 10:23
  very
• 10:23
  long
• 10:23
  time
• 10:23
  to
• 10:24
  learn
• 10:24
  that
• 10:24
  about
• 10:24
  myself.
• 10:25
  But,
• 10:26
  you
• 10:26
  know,
• 10:26
  I
• 10:26
  do
• 10:27
  my
• 10:27
  best
• 10:27
  work
• 10:27
  in
• 10:28
  those
• 10:28
  environments.
• 10:29
  The
• 10:29
  working
• 10:30
  in
• 10:30
  the
• 10:30
  wedding
• 10:30
  industry
• 10:31
  and.
• 10:31
  Doing
• 10:31
  all
• 10:31
  of
• 10:32
  the
• 10:32
  different
• 10:32
  jobs
• 10:32
  in
• 10:33
  the
• 10:33
  corporate
• 10:33
  world.
• 10:34
  I've
• 10:34
  worked
• 10:34
  in
• 10:34
  festivals.
• 10:35
  That's
• 10:36
  what
• 10:36
  opened
• 10:36
  my
• 10:36
  eyes.
• 10:37
  That
• 10:37
  and
• 10:38
  waste
• 10:39
  for
• 10:39
  many
• 10:39
  people,
• 10:40
  I
• 10:40
  think,
• 10:40
  you
• 10:40
  know,
• 10:40
  we
• 10:41
  talk
• 10:41
  about
• 10:41
  sustainability
• 10:41
  in
• 10:42
  the
• 10:42
  wedding
• 10:42
  industry.
• 10:42
  That's
• 10:43
  kind
• 10:43
  of
• 10:43
  where
• 10:43
  our
• 10:43
  brain
• 10:44
  goes
• 10:44
  to,
• 10:44
  right?
• 10:44
  Like
• 10:45
  the.
• 10:46
  The
• 10:46
  overconsumption,
• 10:47
  the
• 10:47
  waste,
• 10:48
  the
• 10:48
  single
• 10:48
  use.
• 10:49
  That's
• 10:49
  kind
• 10:49
  of
• 10:50
  the
• 10:50
  first
• 10:50
  thing
• 10:51
  we
• 10:51
  think
• 10:51
  about.
• 10:51
  And
• 10:51
  genuinely,
• 10:52
  that's.
• 10:53
  That's
• 10:53
  what
• 10:53
  brought
• 10:53
  me
• 10:54
  to
• 10:54
  it.
• 10:55
  Seeing
• 10:55
  the
• 10:56
  kind
• 10:56
  of
• 10:56
  waste
• 10:56
  levels
• 10:57
  that.
• 10:57
  We
• 10:57
  were
• 10:58
  producing
• 10:58
  at
• 10:58
  festivals,
• 10:59
  particularly
• 11:00
  that
• 11:00
  I
• 11:00
  was
• 11:01
  involved
• 11:01
  in,
• 11:01
  that
• 11:02
  really
• 11:03
  started
• 11:03
  to
• 11:03
  open
• 11:03
  my
• 11:03
  eyes,
• 11:04
  particularly
• 11:05
  when,
• 11:05
  you
• 11:05
  know,
• 11:06
  you
• 11:06
  think,
• 11:06
  okay,
• 11:06
  let's
• 11:07
  times
• 11:07
  that
• 11:07
  by
• 11:08
  the
• 11:08
  number
• 11:08
  of
• 11:08
  events
• 11:09
  that
• 11:09
  were
• 11:09
  taking
• 11:09
  place
• 11:10
  and
• 11:10
  the
• 11:10
  number
• 11:11
  of
• 11:11
  people
• 11:11
  that
• 11:11
  were
• 11:11
  attending
• 11:12
  those.
• 11:13
  And
• 11:13
  then
• 11:13
  when
• 11:13
  we
• 11:14
  started
• 11:14
  to
• 11:14
  look.
• 11:14
  At
• 11:14
  the
• 11:14
  wedding
• 11:15
  side
• 11:15
  of
• 11:15
  things
• 11:15
  and
• 11:15
  the
• 11:16
  number
• 11:16
  of
• 11:16
  weddings
• 11:16
  that
• 11:16
  are
• 11:17
  taking
• 11:17
  place
• 11:17
  and
• 11:18
  the
• 11:18
  number
• 11:18
  of
• 11:19
  couples
• 11:19
  saying.
• 11:20
  Oh,
• 11:20
  it's
• 11:20
  just
• 11:20
  one
• 11:20
  day.
• 11:21
  It's
• 11:22
  just
• 11:22
  one
• 11:22
  day,
• 11:23
  like
• 11:23
  250,001
• 11:25
  days.
• 11:26
  In
• 11:26
  a
• 11:26
  year,
• 11:26
  just
• 11:27
  in
• 11:27
  the
• 11:27
  UK
• 11:27
  alone,
• 11:28
  it
• 11:28
  really
• 11:29
  does
• 11:29
  start
• 11:29
  to
• 11:30
  rack
• 11:30
  up.
• 11:31
  So
• 11:32
  I
• 11:33
  think
• 11:33
  I
• 11:33
  credit
• 11:34
  absolutely
• 11:35
  my
• 11:35
  family
• 11:35
  for
• 11:36
  Giving
• 11:36
  me
• 11:37
  the
• 11:37
  experience
• 11:38
  of
• 11:38
  nature,
• 11:38
  connecting
• 11:39
  me
• 11:39
  with
• 11:39
  that,
• 11:39
  like
• 11:40
  it
• 11:40
  was
• 11:40
  always
• 11:40
  really
• 11:41
  important
• 11:41
  to
• 11:41
  us.
• 11:42
  Introducing
• 11:43
  me
• 11:43
  to
• 11:43
  different
• 11:44
  cultures
• 11:44
  and
• 11:45
  different,
• 11:45
  like,
• 11:45
  social
• 11:46
  experiences
• 11:47
  when
• 11:47
  I
• 11:47
  was
• 11:47
  younger,
• 11:48
  for
• 11:48
  sure.
• 11:48
  But
• 11:49
  opening
• 11:49
  my
• 11:49
  eyes
• 11:50
  to
• 11:51
  what
• 11:51
  was.
• 11:51
  Going
• 11:52
  wrong
• 11:52
  and
• 11:52
  what
• 11:52
  needed
• 11:53
  to
• 11:53
  be.
• 11:53
  Fixed
• 11:53
  is
• 11:54
  definitely
• 11:54
  come
• 11:55
  from
• 11:55
  my
• 11:55
  experience
• 11:56
  in
• 11:56
  the
• 11:56
  events
• 11:56
  and
• 11:57
  weddings
• 11:57
  industry.
• 11:57
  Yeah.
• 11:58
  And
• 11:58
  it
• 11:58
  is
• 11:58
  shocking
• 11:59
  when
• 11:59
  you
• 11:59
  start
• 11:59
  to
• 11:59
  see
• 12:00
  it
• 12:00
  face
• 12:00
  to
• 12:00
  face.
• 12:00
  I
• 12:00
  think
• 12:01
  when
• 12:01
  you
• 12:01
  see
• 12:01
  something
• 12:01
  and
• 12:01
  you
• 12:02
  live
• 12:02
  something,
• 12:02
  it
• 12:02
  becomes
• 12:03
  so
• 12:03
  much
• 12:03
  more
• 12:03
  real
• 12:04
  than
• 12:04
  just
• 12:04
  a
• 12:04
  statistic
• 12:05
  or
• 12:05
  something
• 12:06
  that
• 12:06
  you
• 12:06
  see
• 12:06
  on
• 12:06
  the
• 12:06
  news
• 12:07
  or
• 12:07
  something
• 12:07
  that
• 12:07
  someone's
• 12:07
  telling
• 12:08
  you
• 12:08
  in
• 12:08
  a
• 12:08
  textbook.
• 12:09
  Actually
• 12:09
  watching
• 12:10
  and
• 12:10
  seeing
• 12:10
  all
• 12:11
  that
• 12:11
  food
• 12:11
  be
• 12:11
  thrown
• 12:11
  away
• 12:12
  or
• 12:12
  all
• 12:12
  of
• 12:13
  that
• 12:13
  stuff
• 12:13
  just
• 12:13
  be
• 12:14
  dumped
• 12:14
  is
• 12:15
  shocking.
• 12:15
  And
• 12:16
  I
• 12:16
  think
• 12:17
  all
• 12:17
  of
• 12:17
  us
• 12:17
  who've
• 12:17
  worked
• 12:17
  in
• 12:18
  weddings
• 12:18
  and
• 12:18
  events
• 12:18
  have
• 12:19
  seen
• 12:19
  that
• 12:20
  side
• 12:20
  of
• 12:20
  things
• 12:20
  and
• 12:20
  it's
• 12:20
  easy
• 12:21
  for
• 12:21
  us
• 12:21
  to
• 12:21
  just
• 12:21
  say,
• 12:21
  yeah,
• 12:22
  it's
• 12:22
  just
• 12:22
  one
• 12:22
  day.
• 12:22
  But
• 12:22
  you're
• 12:23
  right
• 12:23
  because
• 12:23
  it's
• 12:23
  everyone's
• 12:24
  just
• 12:24
  one
• 12:24
  day.
• 12:24
  And
• 12:25
  there's
• 12:25
  multiple
• 12:25
  just
• 12:25
  one
• 12:25
  days
• 12:26
  happening
• 12:26
  all
• 12:26
  over
• 12:26
  the
• 12:26
  world
• 12:27
  every
• 12:27
  single
• 12:27
  day.
• 12:28
  And
• 12:28
  together
• 12:29
  that
• 12:29
  does
• 12:29
  make
• 12:29
  a
• 12:30
  huge,
• 12:30
  huge
• 12:30
  impact.
• 12:31
  So
• 12:31
  you
• 12:31
  obviously
• 12:32
  came
• 12:32
  through,
• 12:32
  through
• 12:33
  the
• 12:33
  pandemic
• 12:33
  with
• 12:34
  this
• 12:34
  time.
• 12:35
  That's
• 12:35
  the
• 12:35
  thing
• 12:35
  that
• 12:36
  the
• 12:36
  pandemic
• 12:36
  gave
• 12:36
  a
• 12:37
  lot
• 12:37
  of
• 12:37
  us.
• 12:37
  It
• 12:37
  gave
• 12:37
  us
• 12:37
  a
• 12:38
  lot
• 12:38
  of
• 12:38
  time
• 12:38
  for
• 12:38
  looking
• 12:39
  at
• 12:39
  things,
• 12:39
  reflecting
• 12:40
  what
• 12:40
  we
• 12:40
  wanted
• 12:40
  to
• 12:40
  do.
• 12:41
  And
• 12:41
  that's
• 12:41
  when
• 12:42
  the
• 12:42
  alliance
• 12:42
  was
• 12:42
  formed.
• 12:43
  So
• 12:43
  where
• 12:43
  did
• 12:44
  that
• 12:44
  initial
• 12:44
  idea
• 12:45
  kind
• 12:45
  of
• 12:46
  come
• 12:46
  from
• 12:46
  and
• 12:46
  how
• 12:46
  did
• 12:47
  it
• 12:47
  come
• 12:47
  into
• 12:47
  fruition
• 12:48
  and
• 12:48
  become
• 12:48
  more
• 12:49
  established
• 12:49
  during
• 12:50
  the
• 12:50
  pandemic
• 12:50
  and
• 12:51
  going
• 12:51
  forward?
• 12:52
  So,
• 12:53
  you
• 12:53
  know,
• 12:54
  previous
• 12:55
  to
• 12:55
  the
• 12:55
  pandemic,
• 12:55
  in
• 12:56
  that
• 12:56
  year
• 12:56
  leading
• 12:57
  up
• 12:57
  to
• 12:57
  it,
• 12:57
  we
• 12:58
  started
• 12:58
  to
• 12:58
  see
• 12:58
  a
• 12:58
  shift
• 12:59
  and,
• 12:59
  you
• 13:00
  know,
• 13:00
  I'm
• 13:00
  sure
• 13:00
  you
• 13:01
  saw
• 13:01
  it.
• 13:01
  I
• 13:02
  think,
• 13:02
  you
• 13:02
  know,
• 13:02
  everyone
• 13:03
  in
• 13:03
  the
• 13:03
  industry
• 13:03
  was
• 13:03
  becoming
• 13:04
  more
• 13:04
  aware
• 13:05
  of
• 13:05
  our.
• 13:05
  Impact
• 13:07
  and,
• 13:07
  you
• 13:07
  know,
• 13:08
  what
• 13:08
  the
• 13:08
  weddings
• 13:09
  were
• 13:09
  doing,
• 13:09
  particularly
• 13:10
  in
• 13:10
  terms
• 13:10
  of
• 13:10
  waste.
• 13:11
  Carbon
• 13:11
  emissions,
• 13:11
  were
• 13:12
  starting
• 13:12
  to
• 13:12
  be
• 13:12
  talking,
• 13:13
  talked
• 13:13
  about
• 13:13
  a
• 13:13
  lot
• 13:13
  more.
• 13:14
  We
• 13:14
  were
• 13:14
  definitely
• 13:15
  talking
• 13:15
  a
• 13:15
  lot
• 13:15
  about
• 13:16
  food
• 13:16
  waste.
• 13:17
  And
• 13:17
  so
• 13:17
  I
• 13:17
  think
• 13:18
  that
• 13:18
  there
• 13:18
  was
• 13:18
  certainly
• 13:19
  started
• 13:19
  to
• 13:20
  be
• 13:20
  an
• 13:20
  awareness
• 13:20
  from
• 13:21
  my
• 13:21
  side.
• 13:21
  I
• 13:21
  was
• 13:22
  certainly
• 13:22
  starting
• 13:23
  to
• 13:23
  get
• 13:23
  more.
• 13:23
  Inquiries
• 13:24
  from
• 13:24
  businesses
• 13:25
  kind
• 13:25
  of
• 13:25
  asking
• 13:26
  what
• 13:27
  could
• 13:27
  we
• 13:27
  do
• 13:27
  out
• 13:28
  of
• 13:28
  interest,
• 13:29
  you
• 13:29
  know,
• 13:29
  this
• 13:29
  couple
• 13:30
  that
• 13:30
  you
• 13:30
  bought
• 13:30
  to
• 13:30
  us
• 13:31
  wanted
• 13:31
  to
• 13:31
  have,
• 13:32
  you
• 13:32
  know,
• 13:32
  a
• 13:32
  vegan
• 13:33
  menu.
• 13:33
  Do
• 13:33
  we
• 13:34
  think
• 13:34
  that's
• 13:34
  going
• 13:34
  to
• 13:34
  become
• 13:34
  more
• 13:35
  popular?
• 13:35
  Kind
• 13:35
  of.
• 13:36
  Could
• 13:36
  we
• 13:36
  get
• 13:36
  ahead
• 13:36
  of
• 13:37
  that
• 13:37
  and.
• 13:37
  Maybe
• 13:37
  offer
• 13:38
  that
• 13:38
  as
• 13:38
  a,
• 13:38
  as
• 13:38
  a.
• 13:39
  As
• 13:39
  an
• 13:39
  option
• 13:39
  already
• 13:40
  include
• 13:40
  that
• 13:40
  within
• 13:41
  our
• 13:41
  menus.
• 13:41
  And
• 13:42
  so
• 13:42
  it
• 13:42
  started
• 13:43
  sort
• 13:43
  of,
• 13:43
  yeah.
• 13:43
  Early
• 13:44
  sort
• 13:44
  of
• 13:44
  2019
• 13:45
  of
• 13:45
  companies
• 13:46
  sort
• 13:46
  of
• 13:46
  wanting
• 13:46
  to
• 13:47
  know
• 13:47
  a
• 13:47
  little
• 13:47
  bit
• 13:47
  more
• 13:47
  and
• 13:48
  certainly
• 13:48
  saw
• 13:49
  that
• 13:49
  increase.
• 13:50
  So
• 13:50
  then
• 13:50
  when
• 13:50
  we
• 13:51
  started
• 13:51
  to
• 13:52
  get
• 13:52
  into
• 13:52
  2020,
• 13:54
  we
• 13:54
  started
• 13:55
  developing
• 13:55
  behind
• 13:55
  the
• 13:55
  scenes
• 13:56
  I
• 13:56
  say
• 13:56
  we,
• 13:57
  because
• 13:57
  at
• 13:58
  that
• 13:58
  point
• 13:58
  the
• 13:58
  alliance
• 13:59
  was
• 14:00
  me
• 14:00
  and
• 14:01
  a.
• 14:01
  Couple
• 14:01
  of
• 14:01
  other
• 14:02
  industry
• 14:02
  brains
• 14:02
  where
• 14:03
  we.
• 14:03
  Were
• 14:03
  kind
• 14:03
  of
• 14:03
  like,
• 14:04
  we're
• 14:04
  starting
• 14:04
  to.
• 14:04
  See
• 14:05
  these
• 14:05
  same
• 14:05
  things,
• 14:05
  like
• 14:06
  what
• 14:06
  could
• 14:06
  we
• 14:06
  do?
• 14:06
  And
• 14:07
  it
• 14:07
  started
• 14:07
  out
• 14:07
  as
• 14:07
  going
• 14:07
  to
• 14:08
  be
• 14:08
  a
• 14:08
  network.
• 14:08
  It
• 14:08
  was
• 14:08
  started
• 14:09
  out
• 14:09
  as
• 14:09
  conversations
• 14:10
  around
• 14:10
  building
• 14:11
  a
• 14:11
  community
• 14:12
  where
• 14:12
  actually
• 14:12
  we
• 14:13
  could
• 14:13
  just
• 14:13
  connect
• 14:13
  people
• 14:14
  that
• 14:14
  were
• 14:14
  doing,
• 14:15
  wanting
• 14:15
  to
• 14:15
  do
• 14:15
  good
• 14:16
  things
• 14:16
  already
• 14:16
  doing
• 14:17
  good
• 14:17
  things,
• 14:18
  sharing
• 14:18
  the
• 14:18
  challenges,
• 14:19
  sharing
• 14:20
  the
• 14:20
  solutions,
• 14:20
  and
• 14:21
  just
• 14:21
  bringing
• 14:22
  people
• 14:22
  together.
• 14:23
  So
• 14:23
  by
• 14:23
  the
• 14:23
  end
• 14:23
  of
• 14:24
  2020,
• 14:24
  that's
• 14:25
  what
• 14:26
  we
• 14:26
  had.
• 14:26
  We
• 14:26
  had
• 14:27
  a
• 14:28
  business
• 14:28
  that
• 14:29
  was
• 14:29
  designed
• 14:30
  to
• 14:30
  be
• 14:30
  a
• 14:30
  purpose
• 14:31
  driven
• 14:31
  business
• 14:32
  which
• 14:32
  was
• 14:32
  there
• 14:33
  to
• 14:33
  bring
• 14:33
  people
• 14:33
  together
• 14:34
  very,
• 14:34
  very
• 14:35
  quickly.
• 14:35
  We
• 14:36
  realized
• 14:36
  actually
• 14:37
  these
• 14:37
  businesses
• 14:38
  wanted
• 14:38
  to
• 14:39
  come
• 14:39
  together,
• 14:39
  they
• 14:39
  wanted
• 14:40
  to
• 14:40
  share
• 14:40
  their
• 14:40
  knowledge,
• 14:41
  but
• 14:41
  also
• 14:42
  they
• 14:42
  wanted
• 14:42
  more
• 14:42
  knowledge.
• 14:43
  And
• 14:43
  they
• 14:43
  wanted
• 14:44
  to
• 14:44
  know
• 14:44
  more,
• 14:45
  they
• 14:45
  wanted
• 14:45
  specifics.
• 14:46
  What
• 14:47
  can
• 14:47
  I
• 14:47
  do?
• 14:47
  How
• 14:47
  can
• 14:47
  I
• 14:48
  take
• 14:48
  action?
• 14:48
  What
• 14:49
  do
• 14:49
  I
• 14:49
  say
• 14:49
  to
• 14:49
  couples?
• 14:50
  Who
• 14:50
  do
• 14:50
  we
• 14:51
  talk
• 14:51
  to?
• 14:52
  Can
• 14:52
  we
• 14:52
  have
• 14:52
  training?
• 14:53
  And
• 14:54
  so
• 14:54
  that's
• 14:54
  what
• 14:54
  we
• 14:55
  did.
• 14:55
  So
• 14:55
  we
• 14:55
  listened
• 14:56
  to
• 14:56
  everybody
• 14:56
  that
• 14:56
  we
• 14:57
  were
• 14:57
  talking
• 14:57
  to,
• 14:57
  we
• 14:57
  did
• 14:58
  quite
• 14:58
  a
• 14:58
  bit
• 14:58
  of
• 14:58
  market
• 14:59
  research
• 14:59
  and
• 15:00
  we
• 15:01
  formed.
• 15:01
  The
• 15:01
  alliance
• 15:01
  that
• 15:02
  we
• 15:02
  now
• 15:02
  know.
• 15:02
  So
• 15:03
  we
• 15:03
  have,
• 15:04
  we
• 15:04
  are
• 15:04
  essentially,
• 15:05
  we
• 15:05
  exist
• 15:05
  to
• 15:06
  educate
• 15:06
  and
• 15:06
  inform
• 15:07
  and
• 15:07
  inspire.
• 15:08
  And
• 15:09
  that
• 15:09
  isn't
• 15:09
  just
• 15:10
  us,
• 15:10
  that's
• 15:11
  the
• 15:11
  rest
• 15:11
  of
• 15:11
  the
• 15:11
  community.
• 15:12
  We've
• 15:12
  worked
• 15:13
  with
• 15:13
  138
• 15:14
  businesses
• 15:15
  since
• 15:15
  we
• 15:15
  formed
• 15:16
  and
• 15:16
  you
• 15:17
  know,
• 15:17
  we
• 15:17
  continue
• 15:17
  to
• 15:17
  work
• 15:18
  with
• 15:18
  around
• 15:18
  100
• 15:19
  on
• 15:19
  a
• 15:19
  daily
• 15:20
  basis.
• 15:21
  And
• 15:21
  the
• 15:21
  reason
• 15:21
  that
• 15:22
  people
• 15:22
  come
• 15:22
  to
• 15:22
  us
• 15:22
  is
• 15:23
  because
• 15:23
  we're
• 15:24
  not
• 15:24
  just
• 15:24
  preaching,
• 15:25
  we're
• 15:25
  not
• 15:25
  just
• 15:25
  telling
• 15:26
  them
• 15:26
  what
• 15:26
  to
• 15:26
  go
• 15:26
  and
• 15:27
  do.
• 15:27
  We're
• 15:28
  connecting
• 15:28
  them
• 15:28
  with
• 15:29
  people
• 15:29
  regionally.
• 15:29
  We're
• 15:30
  connecting
• 15:30
  them
• 15:30
  with
• 15:30
  businesses
• 15:31
  on
• 15:32
  the
• 15:32
  other
• 15:32
  side
• 15:32
  of
• 15:32
  the
• 15:32
  country
• 15:33
  that
• 15:34
  are
• 15:34
  doing
• 15:34
  great
• 15:34
  things.
• 15:35
  You
• 15:35
  know,
• 15:36
  they're,
• 15:36
  you
• 15:36
  want,
• 15:37
  if
• 15:37
  you're
• 15:37
  a
• 15:37
  farm
• 15:38
  and
• 15:38
  you
• 15:38
  want
• 15:39
  to
• 15:39
  diversify
• 15:39
  and
• 15:39
  you're
• 15:39
  going
• 15:40
  into,
• 15:40
  you
• 15:40
  know,
• 15:40
  running.
• 15:41
  A
• 15:41
  wedding
• 15:41
  venue,
• 15:42
  you
• 15:42
  want
• 15:42
  to
• 15:42
  talk
• 15:42
  to
• 15:43
  somebody
• 15:43
  about
• 15:44
  that
• 15:44
  experience,
• 15:45
  but
• 15:45
  you
• 15:45
  might
• 15:45
  not
• 15:45
  want
• 15:45
  to
• 15:45
  talk
• 15:46
  to
• 15:46
  somebody
• 15:46
  that's
• 15:47
  down
• 15:47
  the
• 15:47
  road
• 15:47
  from
• 15:47
  you,
• 15:48
  that
• 15:48
  might
• 15:48
  be
• 15:48
  your
• 15:48
  competitor,
• 15:49
  and
• 15:49
  they
• 15:49
  might
• 15:50
  not
• 15:50
  want
• 15:50
  to
• 15:50
  talk
• 15:50
  to
• 15:50
  you.
• 15:51
  You
• 15:51
  know,
• 15:51
  as
• 15:51
  much
• 15:52
  as
• 15:52
  we're
• 15:52
  all
• 15:53
  collaboration
• 15:53
  over
• 15:54
  competition,
• 15:54
  that
• 15:55
  does
• 15:55
  still
• 15:55
  exist,
• 15:56
  and
• 15:56
  we
• 15:56
  completely
• 15:56
  understand
• 15:57
  that.
• 15:57
  But
• 15:57
  if
• 15:57
  you
• 15:58
  can
• 15:58
  talk
• 15:58
  to
• 15:58
  somebody
• 15:58
  on
• 15:59
  the
• 15:59
  other
• 15:59
  end
• 15:59
  of
• 15:59
  the
• 15:59
  country
• 15:59
  that's
• 16:00
  been
• 16:00
  through
• 16:00
  the
• 16:00
  same
• 16:00
  experience
• 16:01
  as
• 16:01
  you,
• 16:01
  that
• 16:02
  can
• 16:02
  help
• 16:02
  you
• 16:02
  on
• 16:02
  their
• 16:03
  way
• 16:03
  and
• 16:03
  they're
• 16:04
  really
• 16:04
  happy
• 16:04
  to
• 16:04
  do
• 16:04
  so,
• 16:05
  then
• 16:05
  great.
• 16:06
  And
• 16:06
  that's,
• 16:06
  we're
• 16:07
  really
• 16:07
  proud
• 16:07
  of
• 16:08
  the.
• 16:08
  Community
• 16:08
  aspect
• 16:09
  of
• 16:09
  it.
• 16:09
  And
• 16:10
  that
• 16:10
  was
• 16:10
  always
• 16:11
  the
• 16:11
  core
• 16:11
  of
• 16:11
  what
• 16:11
  we
• 16:12
  wanted
• 16:12
  to
• 16:12
  build,
• 16:12
  but
• 16:13
  now.
• 16:13
  We
• 16:13
  have
• 16:13
  the
• 16:14
  ability
• 16:14
  to
• 16:14
  educate.
• 16:15
  That
• 16:15
  then
• 16:15
  went
• 16:16
  on
• 16:16
  by
• 16:17
  May
• 16:17
  2021.
• 16:18
  We
• 16:18
  designed
• 16:19
  the
• 16:19
  first,
• 16:20
  environmental
• 16:21
  standard
• 16:21
  for
• 16:21
  the
• 16:22
  industry.
• 16:22
  So
• 16:23
  we
• 16:23
  now
• 16:23
  have
• 16:23
  businesses
• 16:24
  that
• 16:24
  have
• 16:24
  been
• 16:25
  through
• 16:25
  an
• 16:25
  independent
• 16:26
  process
• 16:26
  where
• 16:27
  they.
• 16:27
  Have
• 16:27
  changed
• 16:28
  the
• 16:28
  whole
• 16:28
  strategy
• 16:29
  of
• 16:29
  their
• 16:29
  business
• 16:29
  to
• 16:30
  put
• 16:30
  sustainability
• 16:31
  at
• 16:31
  the
• 16:31
  heart
• 16:31
  of
• 16:32
  it.
• 16:32
  And
• 16:32
  we've
• 16:33
  independently
• 16:33
  verified
• 16:34
  what
• 16:34
  they're
• 16:34
  doing.
• 16:35
  You
• 16:35
  know,
• 16:35
  they
• 16:35
  have
• 16:36
  amazing
• 16:36
  policies
• 16:37
  in
• 16:37
  place,
• 16:37
  they're
• 16:38
  out
• 16:38
  in
• 16:38
  the
• 16:38
  community,
• 16:39
  they're
• 16:39
  talking
• 16:39
  to
• 16:40
  couples,
• 16:40
  but
• 16:40
  they're
• 16:41
  also
• 16:41
  doing
• 16:41
  the
• 16:41
  things
• 16:42
  that
• 16:42
  are
• 16:42
  good
• 16:42
  for
• 16:43
  their
• 16:43
  business
• 16:43
  and
• 16:43
  that
• 16:43
  are
• 16:44
  right
• 16:44
  for
• 16:44
  their
• 16:44
  business
• 16:45
  and
• 16:45
  we
• 16:45
  can
• 16:45
  independently
• 16:46
  verify
• 16:46
  it
• 16:47
  and
• 16:47
  so
• 16:47
  that
• 16:47
  they
• 16:47
  can
• 16:48
  actually
• 16:48
  shout
• 16:48
  about
• 16:49
  that
• 16:49
  and
• 16:50
  promote
• 16:51
  what
• 16:51
  they're
• 16:51
  doing.
• 16:51
  And
• 16:51
  it
• 16:52
  gives
• 16:52
  them
• 16:52
  the
• 16:52
  ability
• 16:53
  to
• 16:53
  do
• 16:53
  that
• 16:54
  in
• 16:54
  a,
• 16:54
  in
• 16:54
  a
• 16:55
  simplistic
• 16:55
  and
• 16:56
  very
• 16:56
  industry
• 16:57
  specific
• 16:57
  way
• 16:58
  that
• 16:58
  things
• 16:58
  like
• 16:59
  B
• 16:59
  Corp
• 16:59
  or
• 17:00
  ISOs
• 17:00
  don't
• 17:01
  necessarily
• 17:01
  give
• 17:01
  them.
• 17:02
  I
• 17:02
  think
• 17:02
  the
• 17:02
  impact
• 17:02
  you've
• 17:02
  had
• 17:03
  is
• 17:03
  incredible
• 17:03
  in
• 17:03
  such
• 17:04
  a
• 17:04
  short
• 17:04
  time.
• 17:04
  And
• 17:04
  you
• 17:04
  talk
• 17:05
  about
• 17:05
  numbers,
• 17:05
  you
• 17:05
  say,
• 17:05
  oh,
• 17:06
  we've
• 17:06
  worked
• 17:06
  with
• 17:06
  these
• 17:06
  many,
• 17:07
  this
• 17:07
  many
• 17:07
  businesses,
• 17:08
  but
• 17:08
  actually
• 17:08
  I
• 17:09
  know
• 17:09
  that
• 17:09
  your
• 17:09
  impact
• 17:10
  has
• 17:10
  gone
• 17:10
  a
• 17:10
  lot
• 17:10
  further
• 17:11
  than
• 17:11
  that
• 17:11
  because
• 17:11
  it's
• 17:11
  not
• 17:12
  just
• 17:12
  about
• 17:12
  the
• 17:12
  businesses
• 17:13
  that
• 17:13
  you've
• 17:13
  spoken
• 17:13
  to
• 17:14
  or
• 17:14
  work
• 17:14
  with
• 17:14
  directly.
• 17:15
  You
• 17:15
  do
• 17:15
  go
• 17:15
  on
• 17:15
  podcasts
• 17:16
  and
• 17:16
  I've
• 17:16
  seen
• 17:16
  you
• 17:16
  speak
• 17:17
  on
• 17:17
  stages
• 17:17
  and
• 17:17
  as
• 17:18
  part
• 17:18
  of
• 17:18
  panels.
• 17:18
  And
• 17:19
  every
• 17:19
  time
• 17:19
  someone
• 17:20
  hears
• 17:20
  one
• 17:20
  of
• 17:20
  those
• 17:21
  sessions,
• 17:21
  they
• 17:21
  may
• 17:21
  not
• 17:21
  come
• 17:22
  and
• 17:22
  work
• 17:22
  with
• 17:22
  you
• 17:22
  directly,
• 17:23
  but
• 17:23
  I
• 17:23
  guarantee
• 17:24
  it's
• 17:24
  had
• 17:24
  an
• 17:24
  impact.
• 17:24
  And
• 17:25
  actually
• 17:25
  you
• 17:25
  probably
• 17:26
  don't
• 17:26
  see
• 17:26
  all
• 17:27
  of
• 17:27
  the
• 17:27
  ripples
• 17:27
  and
• 17:28
  all
• 17:28
  of
• 17:28
  the
• 17:28
  waves
• 17:28
  of
• 17:28
  the
• 17:28
  impact
• 17:29
  that
• 17:29
  you've
• 17:29
  had
• 17:30
  in
• 17:30
  the
• 17:30
  rooms
• 17:30
  that
• 17:30
  you've
• 17:30
  spoken
• 17:31
  in.
• 17:31
  You
• 17:31
  can
• 17:31
  only
• 17:31
  see
• 17:32
  the
• 17:32
  data.
• 17:32
  But
• 17:33
  what
• 17:33
  have
• 17:33
  you
• 17:33
  seen
• 17:34
  as
• 17:34
  the
• 17:34
  bigger
• 17:34
  picture
• 17:35
  across
• 17:35
  the
• 17:35
  industry?
• 17:35
  What
• 17:36
  impact
• 17:36
  do
• 17:36
  you
• 17:36
  think
• 17:37
  starting
• 17:37
  the
• 17:37
  Sustainable
• 17:38
  alliance
• 17:38
  has
• 17:39
  had
• 17:39
  over
• 17:39
  the
• 17:39
  last
• 17:40
  five
• 17:40
  years?
• 17:41
  Like
• 17:41
  you
• 17:41
  say,
• 17:41
  it's
• 17:42
  so
• 17:42
  difficult
• 17:42
  to
• 17:43
  know.
• 17:43
  Those
• 17:43
  ripples
• 17:44
  is
• 17:45
  really
• 17:46
  like
• 17:46
  you
• 17:46
  say.
• 17:46
  I
• 17:47
  get
• 17:47
  up
• 17:47
  and
• 17:47
  I
• 17:47
  talk
• 17:47
  on
• 17:47
  stage
• 17:48
  and
• 17:48
  I
• 17:48
  come
• 17:48
  on
• 17:49
  podcasts
• 17:49
  and
• 17:49
  we
• 17:50
  run
• 17:50
  our
• 17:50
  own
• 17:50
  in
• 17:51
  person
• 17:51
  events
• 17:51
  and
• 17:52
  we
• 17:52
  have
• 17:52
  spoken
• 17:52
  to
• 17:53
  thousands
• 17:53
  of
• 17:53
  businesses
• 17:54
  and
• 17:54
  we
• 17:54
  have,
• 17:55
  you
• 17:55
  know,
• 17:55
  if
• 17:55
  you
• 17:55
  multiply
• 17:56
  that
• 17:56
  by
• 17:56
  the
• 17:56
  number
• 17:57
  of
• 17:57
  weddings
• 17:57
  that
• 17:57
  those
• 17:58
  businesses
• 17:58
  have
• 17:59
  been
• 17:59
  able
• 17:59
  to
• 17:59
  influence,
• 18:00
  like,
• 18:00
  you
• 18:00
  start
• 18:00
  getting
• 18:01
  into.
• 18:01
  Really
• 18:01
  big
• 18:01
  numbers
• 18:02
  really,
• 18:02
  really
• 18:02
  quickly.
• 18:03
  And
• 18:04
  we
• 18:04
  don't
• 18:04
  have
• 18:05
  real
• 18:05
  specific
• 18:06
  data
• 18:06
  around
• 18:07
  that.
• 18:07
  But
• 18:07
  what
• 18:08
  we
• 18:08
  do
• 18:08
  see
• 18:09
  is,
• 18:09
  you
• 18:10
  know,
• 18:10
  the
• 18:10
  businesses
• 18:11
  that
• 18:11
  we
• 18:11
  work
• 18:11
  with,
• 18:11
  we've
• 18:12
  worked
• 18:12
  with
• 18:12
  businesses,
• 18:13
  some
• 18:13
  of
• 18:13
  them
• 18:13
  for
• 18:13
  four
• 18:14
  years
• 18:14
  and
• 18:15
  they're
• 18:15
  still
• 18:16
  learning
• 18:16
  and
• 18:16
  it's
• 18:17
  still
• 18:17
  a
• 18:17
  journey.
• 18:18
  And
• 18:18
  we
• 18:18
  definitely
• 18:19
  see
• 18:19
  that
• 18:19
  there
• 18:19
  are
• 18:20
  businesses
• 18:20
  every
• 18:21
  day
• 18:21
  that
• 18:21
  we
• 18:21
  are
• 18:21
  talking
• 18:22
  to
• 18:22
  that,
• 18:23
  you
• 18:23
  know,
• 18:23
  have
• 18:23
  maybe
• 18:24
  spoken
• 18:24
  to
• 18:25
  somebody
• 18:25
  that
• 18:25
  we've
• 18:25
  worked
• 18:25
  with
• 18:26
  that.
• 18:26
  Have,
• 18:26
  you
• 18:27
  know,
• 18:27
  been
• 18:28
  recommended
• 18:28
  by
• 18:29
  somebody.
• 18:29
  That
• 18:29
  have
• 18:30
  no
• 18:30
  idea
• 18:31
  how
• 18:31
  they
• 18:31
  heard
• 18:31
  of
• 18:31
  us,
• 18:32
  no
• 18:32
  idea
• 18:33
  that
• 18:33
  they
• 18:33
  needed.
• 18:34
  This,
• 18:34
  us
• 18:35
  in
• 18:35
  their
• 18:35
  lives,
• 18:35
  but
• 18:36
  actually
• 18:36
  they
• 18:37
  do
• 18:37
  and
• 18:37
  they
• 18:37
  just
• 18:38
  come
• 18:38
  across.
• 18:38
  It
• 18:38
  by
• 18:39
  chance
• 18:39
  or
• 18:40
  have
• 18:40
  they,
• 18:40
  have
• 18:41
  they
• 18:41
  actually
• 18:41
  heard
• 18:41
  about
• 18:42
  us
• 18:42
  and
• 18:42
  just.
• 18:42
  Not
• 18:43
  known
• 18:43
  about
• 18:43
  it?
• 18:43
  Have
• 18:43
  they
• 18:43
  seen
• 18:44
  us
• 18:44
  on
• 18:44
  Instagram
• 18:44
  three
• 18:44
  or
• 18:45
  four
• 18:45
  times?
• 18:45
  It's
• 18:45
  just
• 18:46
  so
• 18:46
  impossible
• 18:47
  to
• 18:47
  measure
• 18:47
  these
• 18:48
  kind
• 18:48
  of
• 18:48
  things.
• 18:49
  We're
• 18:49
  certainly
• 18:49
  seeing
• 18:50
  businesses
• 18:51
  becoming
• 18:51
  much
• 18:52
  more
• 18:52
  aware
• 18:52
  of
• 18:52
  it.
• 18:53
  You
• 18:53
  know,
• 18:53
  we
• 18:53
  all
• 18:53
  know
• 18:53
  the
• 18:54
  pandemic
• 18:54
  did
• 18:54
  that.
• 18:55
  We
• 18:55
  run
• 18:55
  a
• 18:55
  survey
• 18:56
  every
• 18:56
  year
• 18:57
  for
• 18:57
  the
• 18:57
  wider
• 18:57
  industry.
• 18:58
  Every
• 18:59
  year
• 18:59
  people
• 18:59
  are
• 18:59
  becoming
• 19:00
  more
• 19:00
  and
• 19:00
  more
• 19:00
  environmentally
• 19:01
  conscious.
• 19:02
  No,
• 19:03
  the
• 19:03
  biggest,
• 19:03
  biggest
• 19:04
  shift
• 19:04
  was
• 19:05
  in
• 19:05
  that
• 19:05
  pandemic
• 19:06
  year.
• 19:06
  People
• 19:07
  taking
• 19:07
  time
• 19:07
  at
• 19:07
  home,
• 19:08
  people
• 19:08
  starting
• 19:09
  to
• 19:09
  be
• 19:09
  more
• 19:09
  aware
• 19:09
  of
• 19:10
  recycling,
• 19:10
  more
• 19:10
  aware
• 19:11
  of
• 19:11
  nature.
• 19:11
  You
• 19:12
  know,
• 19:12
  we
• 19:12
  weren't
• 19:12
  flying
• 19:12
  as
• 19:13
  much,
• 19:13
  we
• 19:13
  weren't
• 19:13
  driving
• 19:13
  as
• 19:14
  much.
• 19:14
  We
• 19:14
  were
• 19:14
  spending
• 19:15
  more
• 19:15
  time,
• 19:15
  you
• 19:16
  know,
• 19:16
  in
• 19:16
  and
• 19:17
  around
• 19:17
  nature.
• 19:17
  And
• 19:17
  the
• 19:18
  impact
• 19:18
  that
• 19:18
  that
• 19:18
  had
• 19:19
  on
• 19:19
  people
• 19:19
  was
• 19:20
  profound.
• 19:20
  And
• 19:20
  it's
• 19:21
  been
• 19:21
  like
• 19:21
  lifelong
• 19:22
  lasting
• 19:23
  and.
• 19:23
  And
• 19:23
  that's
• 19:24
  all
• 19:24
  fantastic.
• 19:25
  And
• 19:25
  we
• 19:25
  see
• 19:25
  that
• 19:25
  shift
• 19:26
  in,
• 19:26
  in
• 19:26
  people,
• 19:27
  we
• 19:27
  see
• 19:27
  that
• 19:27
  in
• 19:28
  couples,
• 19:29
  they
• 19:29
  have
• 19:30
  shifted
• 19:30
  their
• 19:30
  behavior
• 19:31
  and
• 19:32
  they
• 19:32
  are.
• 19:32
  More
• 19:32
  environmentally
• 19:33
  conscious
• 19:33
  in
• 19:34
  their
• 19:34
  day
• 19:34
  to
• 19:34
  day
• 19:34
  lives.
• 19:35
  And
• 19:35
  so
• 19:35
  it's
• 19:35
  kind
• 19:35
  of
• 19:36
  only
• 19:36
  natural.
• 19:36
  That
• 19:37
  then
• 19:37
  that
• 19:37
  goes
• 19:37
  into
• 19:37
  their
• 19:38
  big
• 19:38
  life
• 19:39
  experiences,
• 19:39
  those
• 19:40
  big
• 19:40
  life
• 19:40
  events
• 19:41
  that
• 19:41
  happen.
• 19:41
  And
• 19:42
  weddings
• 19:42
  being
• 19:43
  one
• 19:43
  of
• 19:43
  the
• 19:43
  most
• 19:44
  joyous
• 19:44
  occasions.
• 19:45
  Actually,
• 19:46
  if
• 19:46
  you're
• 19:47
  aware
• 19:47
  of
• 19:47
  the
• 19:47
  potential
• 19:48
  impact
• 19:48
  that
• 19:48
  your
• 19:48
  wedding
• 19:49
  could
• 19:49
  have,
• 19:49
  surely.
• 19:49
  You
• 19:50
  want
• 19:50
  to
• 19:50
  make
• 19:50
  that
• 19:50
  into
• 19:50
  a
• 19:50
  positive
• 19:51
  impact.
• 19:51
  And
• 19:51
  I
• 19:52
  think
• 19:52
  that
• 19:52
  that
• 19:52
  is
• 19:53
  really.
• 19:53
  Is
• 19:54
  becoming
• 19:54
  a
• 19:54
  driving
• 19:55
  force.
• 19:55
  We
• 19:56
  are
• 19:56
  talking
• 19:56
  to
• 19:57
  businesses
• 19:57
  both
• 19:58
  inside.
• 19:58
  Our
• 19:58
  membership
• 19:59
  and
• 19:59
  outside
• 19:59
  that
• 19:59
  are
• 20:00
  saying
• 20:00
  to
• 20:00
  us,
• 20:00
  I've
• 20:01
  had
• 20:01
  people
• 20:01
  asking
• 20:02
  me
• 20:02
  these
• 20:02
  questions,
• 20:03
  I
• 20:03
  don't
• 20:03
  know
• 20:04
  the
• 20:04
  answers.
• 20:04
  Help
• 20:04
  me
• 20:04
  with
• 20:05
  the
• 20:05
  answers.
• 20:05
  Or
• 20:06
  people
• 20:06
  saying
• 20:07
  they've
• 20:07
  come
• 20:07
  to
• 20:07
  us.
• 20:08
  Because
• 20:08
  we
• 20:09
  work
• 20:09
  sustainably,
• 20:09
  because
• 20:10
  that's
• 20:10
  what
• 20:10
  we
• 20:10
  shout
• 20:11
  about.
• 20:11
  Because
• 20:11
  actually
• 20:12
  one
• 20:12
  of
• 20:12
  our
• 20:13
  wonderful
• 20:13
  members
• 20:14
  coined
• 20:14
  a
• 20:14
  phrase,
• 20:15
  we
• 20:15
  do
• 20:15
  sustainability.
• 20:16
  So
• 20:16
  you
• 20:16
  don't
• 20:17
  have
• 20:17
  to.
• 20:17
  Because
• 20:18
  actually
• 20:18
  for
• 20:19
  some
• 20:19
  couples
• 20:20
  it's
• 20:20
  just
• 20:20
  too
• 20:21
  much.
• 20:21
  Planning
• 20:21
  a
• 20:21
  wedding
• 20:22
  is
• 20:22
  stressful
• 20:22
  enough.
• 20:23
  Trying
• 20:23
  to
• 20:23
  layer
• 20:23
  on
• 20:24
  extra
• 20:24
  things
• 20:24
  is
• 20:24
  too
• 20:24
  much.
• 20:25
  So
• 20:25
  what
• 20:25
  if
• 20:26
  as
• 20:26
  a
• 20:26
  wedding
• 20:26
  industry,
• 20:27
  we
• 20:27
  just
• 20:28
  all
• 20:28
  do
• 20:28
  the
• 20:28
  right
• 20:28
  thing.
• 20:29
  And
• 20:29
  then
• 20:29
  the
• 20:29
  couples
• 20:29
  don't
• 20:30
  need
• 20:30
  to.
• 20:30
  Come
• 20:30
  and
• 20:30
  ask
• 20:31
  for
• 20:31
  it.
• 20:31
  It
• 20:31
  just
• 20:31
  becomes
• 20:32
  the
• 20:32
  status
• 20:32
  quo.
• 20:33
  It
• 20:33
  just
• 20:33
  becomes
• 20:34
  the
• 20:34
  way,
• 20:34
  you
• 20:35
  know.
• 20:35
  We'Re
• 20:35
  having
• 20:35
  positive
• 20:36
  impact
• 20:36
  on
• 20:37
  the
• 20:37
  environment,
• 20:38
  on
• 20:38
  the
• 20:38
  people
• 20:38
  that
• 20:39
  we're
• 20:39
  working
• 20:39
  with,
• 20:39
  on
• 20:40
  the
• 20:40
  couples.
• 20:40
  You
• 20:41
  know,
• 20:41
  there
• 20:41
  is
• 20:41
  no
• 20:41
  reason
• 20:42
  that.
• 20:42
  It
• 20:42
  can't
• 20:42
  be
• 20:43
  done.
• 20:43
  You
• 20:43
  know,
• 20:43
  we
• 20:43
  have
• 20:43
  seen
• 20:44
  countless
• 20:44
  and
• 20:44
  countless
• 20:45
  amounts
• 20:45
  of,
• 20:45
  of
• 20:45
  sustainable
• 20:46
  weddings
• 20:46
  and
• 20:46
  there
• 20:47
  is
• 20:47
  no
• 20:47
  reason
• 20:48
  that
• 20:48
  every
• 20:48
  wedding
• 20:49
  can't
• 20:49
  be
• 20:49
  a
• 20:49
  sustainable
• 20:50
  wedding
• 20:50
  and
• 20:50
  that
• 20:50
  every
• 20:51
  business
• 20:51
  can't
• 20:51
  work
• 20:52
  in
• 20:52
  a
• 20:52
  sustainable
• 20:52
  way.
• 20:52
  I
• 20:53
  think
• 20:53
  there's
• 20:53
  some
• 20:53
  really
• 20:53
  interesting
• 20:54
  things
• 20:54
  coming
• 20:54
  out
• 20:54
  of
• 20:55
  what
• 20:55
  you're
• 20:55
  saying.
• 20:55
  And
• 20:55
  one
• 20:55
  of
• 20:56
  the
• 20:56
  things
• 20:56
  that
• 20:56
  you
• 20:56
  said
• 20:56
  really
• 20:57
  resonates
• 20:57
  with
• 20:57
  what
• 20:58
  I
• 20:58
  see
• 20:58
  and
• 20:58
  that's,
• 20:59
  you
• 20:59
  know,
• 20:59
  I
• 20:59
  see
• 21:00
  that
• 21:00
  today's
• 21:00
  couples,
• 21:01
  especially
• 21:01
  Gen
• 21:01
  Z,
• 21:02
  who
• 21:02
  are
• 21:02
  starting
• 21:02
  to
• 21:02
  come
• 21:02
  through,
• 21:03
  I
• 21:03
  talk
• 21:03
  about
• 21:03
  it
• 21:03
  on
• 21:03
  stage,
• 21:04
  they
• 21:04
  care
• 21:04
  about
• 21:05
  this
• 21:05
  stuff,
• 21:05
  they
• 21:05
  care
• 21:05
  about
• 21:06
  diversity,
• 21:06
  they
• 21:06
  care
• 21:06
  about
• 21:07
  sustainability.
• 21:08
  But
• 21:08
  I
• 21:08
  don't
• 21:08
  think
• 21:08
  that
• 21:09
  the
• 21:09
  wedding
• 21:09
  businesses
• 21:10
  are
• 21:10
  working
• 21:11
  at
• 21:11
  the
• 21:11
  right
• 21:11
  rate.
• 21:11
  I
• 21:12
  don't
• 21:12
  think
• 21:12
  they
• 21:12
  care
• 21:12
  as
• 21:12
  much
• 21:13
  as
• 21:13
  the
• 21:13
  couples
• 21:14
  that
• 21:14
  are
• 21:14
  coming
• 21:14
  in.
• 21:14
  And
• 21:15
  it
• 21:15
  must
• 21:15
  be
• 21:15
  frustrating
• 21:16
  to
• 21:16
  you
• 21:17
  because
• 21:17
  I
• 21:17
  know
• 21:17
  what
• 21:18
  it's
• 21:18
  like
• 21:18
  to
• 21:18
  be
• 21:18
  an
• 21:18
  educator.
• 21:19
  I
• 21:19
  know
• 21:19
  what
• 21:19
  it's
• 21:19
  like.
• 21:19
  You
• 21:19
  put
• 21:19
  all
• 21:19
  this
• 21:20
  stuff
• 21:20
  out
• 21:20
  into
• 21:20
  the
• 21:20
  universe
• 21:20
  and
• 21:21
  you're
• 21:21
  planting
• 21:21
  seeds
• 21:21
  and
• 21:22
  you
• 21:22
  just
• 21:22
  want
• 21:22
  some
• 21:22
  of
• 21:22
  them
• 21:22
  to
• 21:23
  grow
• 21:23
  and
• 21:23
  when
• 21:24
  they
• 21:24
  don't,
• 21:24
  it's
• 21:25
  frustrating.
• 21:26
  So
• 21:26
  are
• 21:26
  you
• 21:27
  seeing
• 21:27
  that
• 21:27
  same
• 21:27
  thing?
• 21:27
  Are
• 21:28
  you
• 21:28
  seeing
• 21:28
  that
• 21:28
  couples
• 21:28
  are
• 21:29
  more
• 21:29
  invested
• 21:29
  in
• 21:30
  it
• 21:30
  than
• 21:30
  suppliers?
• 21:31
  Or
• 21:31
  do
• 21:31
  you
• 21:31
  think
• 21:32
  that
• 21:32
  there
• 21:32
  is
• 21:32
  now
• 21:33
  more
• 21:33
  of
• 21:33
  a
• 21:33
  shift
• 21:34
  towards
• 21:34
  more
• 21:35
  businesses
• 21:35
  wanting
• 21:36
  to
• 21:36
  pay
• 21:36
  attention?
• 21:37
  I
• 21:37
  definitely
• 21:37
  think
• 21:38
  that
• 21:39
  it
• 21:39
  is
• 21:39
  a
• 21:39
  bit
• 21:39
  of
• 21:40
  both.
• 21:40
  There
• 21:40
  are
• 21:40
  definitely
• 21:41
  more
• 21:41
  businesses
• 21:42
  that
• 21:42
  want
• 21:42
  to
• 21:42
  pay
• 21:42
  attention.
• 21:43
  I
• 21:43
  think
• 21:43
  that
• 21:44
  business
• 21:45
  owners
• 21:46
  in
• 21:46
  their
• 21:46
  lives
• 21:46
  are
• 21:47
  becoming
• 21:47
  more
• 21:47
  aware
• 21:48
  like,
• 21:48
  you.
• 21:48
  Know,
• 21:49
  not
• 21:49
  to
• 21:49
  put
• 21:49
  a
• 21:49
  downer
• 21:50
  on
• 21:50
  it,
• 21:50
  but
• 21:50
  climate
• 21:51
  change
• 21:51
  is
• 21:51
  a
• 21:51
  real
• 21:51
  thing,
• 21:52
  guys.
• 21:52
  You
• 21:53
  know,
• 21:53
  the,
• 21:53
  the
• 21:53
  extreme
• 21:54
  weather
• 21:54
  events
• 21:55
  we
• 21:55
  see
• 21:55
  happening
• 21:56
  all
• 21:56
  over
• 21:57
  the
• 21:57
  world
• 21:58
  are
• 21:59
  really
• 21:59
  bringing
• 21:59
  it
• 21:59
  to
• 21:59
  the
• 22:00
  forefront
• 22:00
  of,
• 22:00
  you
• 22:00
  know,
• 22:01
  this,
• 22:01
  this,
• 22:02
  we
• 22:02
  are.
• 22:02
  Contributing
• 22:03
  to
• 22:03
  these
• 22:03
  things.
• 22:03
  These
• 22:04
  are
• 22:04
  going
• 22:04
  to
• 22:04
  become
• 22:05
  more
• 22:05
  frequent.
• 22:05
  And
• 22:05
  we're
• 22:06
  becoming
• 22:06
  more
• 22:06
  personally
• 22:07
  aware
• 22:07
  of
• 22:07
  that.
• 22:08
  And
• 22:08
  you
• 22:08
  know,
• 22:08
  we're
• 22:09
  not
• 22:09
  here
• 22:09
  to
• 22:09
  build
• 22:10
  eco
• 22:10
  anxiety
• 22:11
  in
• 22:11
  any,
• 22:11
  nobody
• 22:12
  needs.
• 22:12
  Any
• 22:12
  more
• 22:13
  form
• 22:13
  of
• 22:13
  anxiety
• 22:14
  in
• 22:14
  their
• 22:14
  lives.
• 22:15
  And
• 22:15
  that's,
• 22:15
  that's
• 22:16
  like
• 22:16
  why
• 22:16
  we
• 22:16
  are
• 22:16
  very
• 22:16
  non
• 22:17
  judgmental.
• 22:17
  We
• 22:17
  are
• 22:18
  totally
• 22:18
  here
• 22:18
  to
• 22:18
  support
• 22:19
  people
• 22:19
  wherever
• 22:19
  they're
• 22:20
  at.
• 22:20
  But
• 22:20
  actually
• 22:21
  as
• 22:21
  individuals,
• 22:22
  as
• 22:22
  business
• 22:22
  owners,
• 22:23
  we
• 22:23
  are
• 22:23
  more
• 22:24
  aware
• 22:24
  of
• 22:24
  it.
• 22:24
  You
• 22:24
  know,
• 22:25
  we
• 22:25
  are
• 22:26
  seeing
• 22:26
  it
• 22:26
  on
• 22:27
  the
• 22:27
  news,
• 22:27
  we
• 22:28
  see
• 22:28
  it
• 22:28
  all
• 22:28
  around
• 22:29
  us.
• 22:29
  We
• 22:29
  hear
• 22:29
  our
• 22:30
  kids
• 22:30
  talking,
• 22:31
  taught
• 22:31
  about
• 22:31
  it
• 22:31
  in
• 22:31
  schools,
• 22:32
  we
• 22:32
  are
• 22:32
  more
• 22:33
  aware
• 22:33
  of
• 22:33
  it.
• 22:33
  And
• 22:33
  because
• 22:34
  we're
• 22:34
  more
• 22:34
  aware
• 22:34
  of
• 22:34
  it.
• 22:35
  It
• 22:35
  kind
• 22:35
  of
• 22:35
  makes
• 22:36
  sense
• 22:36
  for
• 22:36
  us
• 22:36
  to
• 22:36
  be
• 22:36
  building
• 22:37
  these
• 22:37
  things
• 22:37
  into
• 22:37
  our
• 22:37
  business.
• 22:38
  You
• 22:38
  know,
• 22:38
  we
• 22:39
  often
• 22:39
  say
• 22:40
  you
• 22:40
  can't.
• 22:41
  You
• 22:41
  can't
• 22:41
  unsee
• 22:42
  climate
• 22:42
  change.
• 22:43
  Once
• 22:43
  you
• 22:43
  know
• 22:43
  the
• 22:43
  kind
• 22:44
  of
• 22:44
  impact
• 22:44
  that
• 22:45
  you're
• 22:45
  having,
• 22:45
  it's
• 22:46
  very
• 22:46
  difficult
• 22:46
  to
• 22:47
  kind
• 22:47
  of
• 22:47
  just
• 22:47
  turn
• 22:47
  away
• 22:48
  and
• 22:48
  just
• 22:48
  ignore
• 22:48
  them.
• 22:49
  You
• 22:49
  know,
• 22:49
  once
• 22:49
  you
• 22:50
  know
• 22:50
  that
• 22:50
  your.
• 22:51
  Bank
• 22:51
  is
• 22:51
  contributing
• 22:52
  towards,
• 22:53
  you
• 22:53
  know,
• 22:53
  fossil.
• 22:54
  Fuel
• 22:54
  production,
• 22:55
  it's
• 22:55
  very
• 22:55
  then
• 22:55
  difficult
• 22:56
  to
• 22:56
  walk
• 22:57
  away
• 22:57
  from
• 22:57
  that
• 22:57
  and
• 22:57
  just
• 22:58
  go.
• 22:58
  Oh,
• 22:58
  it's
• 22:58
  fine,
• 22:58
  I'll
• 22:58
  just
• 22:58
  keep
• 22:59
  investing.
• 22:59
  My
• 22:59
  money
• 22:59
  in
• 23:00
  fossil
• 23:00
  fuels.
• 23:00
  Because
• 23:00
  once,
• 23:01
  you
• 23:01
  know,
• 23:01
  you
• 23:02
  Kind
• 23:02
  of
• 23:02
  want
• 23:02
  to
• 23:02
  walk
• 23:02
  away
• 23:03
  and
• 23:03
  you
• 23:03
  want
• 23:03
  to
• 23:03
  move
• 23:03
  and
• 23:03
  you
• 23:03
  want
• 23:03
  to
• 23:04
  make
• 23:04
  a
• 23:04
  positive
• 23:04
  change.
• 23:05
  And
• 23:05
  so
• 23:05
  I
• 23:05
  think
• 23:06
  that
• 23:06
  people
• 23:06
  are.
• 23:06
  Just
• 23:06
  becoming
• 23:07
  more
• 23:07
  aware.
• 23:07
  I
• 23:07
  think
• 23:08
  that
• 23:08
  a
• 23:08
  lot
• 23:08
  of
• 23:08
  the.
• 23:09
  Stuff,
• 23:09
  like
• 23:09
  you
• 23:09
  say
• 23:09
  as
• 23:10
  educators,
• 23:10
  we
• 23:10
  put
• 23:10
  stuff
• 23:11
  out
• 23:11
  there
• 23:11
  and,
• 23:11
  you
• 23:11
  know,
• 23:12
  some
• 23:12
  of
• 23:12
  it
• 23:12
  falls
• 23:12
  on
• 23:13
  deaf
• 23:13
  ears
• 23:13
  and
• 23:13
  some
• 23:13
  of
• 23:14
  it
• 23:14
  starts
• 23:14
  to
• 23:14
  grow.
• 23:14
  And
• 23:15
  sometimes
• 23:16
  the
• 23:16
  stuff
• 23:16
  that
• 23:16
  you
• 23:17
  don't
• 23:17
  think
• 23:17
  is
• 23:17
  going
• 23:18
  to
• 23:18
  be,
• 23:18
  you
• 23:18
  know,
• 23:19
  picked
• 23:19
  up
• 23:19
  widely
• 23:19
  is,
• 23:20
  you
• 23:20
  know,
• 23:20
  and
• 23:20
  there
• 23:21
  are
• 23:21
  certain
• 23:21
  things
• 23:21
  that
• 23:21
  we
• 23:21
  have.
• 23:22
  Put
• 23:22
  out
• 23:22
  in
• 23:22
  the
• 23:22
  world
• 23:22
  that
• 23:23
  actually
• 23:23
  people
• 23:23
  kind
• 23:23
  of
• 23:23
  go,
• 23:24
  oh
• 23:24
  my
• 23:24
  God,
• 23:24
  is
• 23:25
  that
• 23:25
  true?
• 23:26
  That,
• 23:26
  well,
• 23:26
  we're
• 23:27
  going
• 23:27
  to
• 23:27
  stop
• 23:27
  doing
• 23:27
  that
• 23:28
  then.
• 23:28
  And
• 23:28
  you're
• 23:28
  just
• 23:28
  kind
• 23:29
  of
• 23:29
  like,
• 23:29
  wow,
• 23:29
  whatever
• 23:30
  it
• 23:30
  is
• 23:30
  that
• 23:31
  brings
• 23:31
  you
• 23:31
  into
• 23:32
  the
• 23:32
  world
• 23:32
  of
• 23:32
  sustainability,
• 23:33
  whatever
• 23:34
  it
• 23:34
  is
• 23:34
  that
• 23:34
  starts
• 23:35
  making
• 23:35
  you
• 23:35
  think
• 23:35
  more
• 23:35
  consciously,
• 23:36
  like,
• 23:37
  we're
• 23:37
  here
• 23:37
  for
• 23:37
  it,
• 23:37
  we
• 23:38
  are
• 23:38
  here
• 23:38
  to
• 23:38
  support
• 23:38
  you,
• 23:39
  we
• 23:39
  are
• 23:39
  here.
• 23:39
  To
• 23:39
  help
• 23:40
  you,
• 23:40
  connect
• 23:40
  you.
• 23:41
  That's
• 23:41
  what
• 23:41
  it's
• 23:41
  about.
• 23:42
  And
• 23:42
  for
• 23:42
  couples,
• 23:43
  as
• 23:43
  I
• 23:44
  said,
• 23:44
  they're
• 23:44
  just
• 23:44
  so
• 23:45
  much
• 23:45
  more
• 23:45
  aware
• 23:45
  of
• 23:45
  it.
• 23:46
  And
• 23:46
  actually,
• 23:47
  because
• 23:47
  they're
• 23:48
  so
• 23:48
  much
• 23:48
  more
• 23:48
  aware
• 23:48
  of
• 23:49
  it,
• 23:49
  they're
• 23:49
  going
• 23:49
  to
• 23:49
  come
• 23:50
  asking
• 23:50
  you
• 23:50
  the
• 23:50
  questions
• 23:51
  and
• 23:51
  you
• 23:51
  need
• 23:51
  to
• 23:52
  be
• 23:52
  prepared
• 23:52
  to
• 23:52
  answer
• 23:53
  them.
• 23:53
  You
• 23:53
  know,
• 23:53
  they're
• 23:53
  going
• 23:53
  to
• 23:54
  ask
• 23:54
  you
• 23:54
  what
• 23:54
  you're
• 23:54
  doing
• 23:55
  and
• 23:55
  they're
• 23:55
  going
• 23:55
  to
• 23:55
  want
• 23:56
  us
• 23:56
  know
• 23:56
  what
• 23:56
  the
• 23:56
  positive
• 23:57
  impact
• 23:57
  is.
• 23:58
  It's
• 23:58
  just
• 23:58
  going
• 23:58
  to
• 23:58
  be
• 23:59
  the
• 23:59
  way
• 23:59
  it
• 23:59
  is.
• 23:59
  And
• 23:59
  yes,
• 24:00
  it
• 24:00
  is.
• 24:00
  There
• 24:00
  are
• 24:01
  certain
• 24:01
  types
• 24:01
  of
• 24:01
  businesses
• 24:02
  we
• 24:02
  are
• 24:02
  seeing
• 24:03
  it
• 24:03
  more
• 24:03
  with,
• 24:04
  but
• 24:04
  it
• 24:04
  is
• 24:04
  coming,
• 24:05
  you
• 24:05
  know,
• 24:05
  with
• 24:06
  Gen
• 24:06
  Z,
• 24:06
  we
• 24:06
  know
• 24:07
  that
• 24:07
  this
• 24:07
  is
• 24:07
  really
• 24:07
  important
• 24:08
  to
• 24:08
  them.
• 24:08
  We
• 24:08
  know
• 24:08
  that
• 24:09
  experiences
• 24:09
  are
• 24:10
  really
• 24:10
  important
• 24:10
  to
• 24:10
  them.
• 24:10
  And
• 24:11
  we
• 24:11
  know
• 24:11
  that
• 24:11
  if
• 24:11
  you
• 24:12
  can
• 24:12
  start
• 24:12
  putting
• 24:13
  the
• 24:13
  groundwork
• 24:14
  in
• 24:14
  place
• 24:14
  now.
• 24:15
  You'Re
• 24:15
  going
• 24:15
  to
• 24:15
  be
• 24:16
  ready
• 24:16
  for
• 24:16
  that.
• 24:16
  Like,
• 24:17
  if
• 24:17
  you
• 24:17
  can,
• 24:17
  if
• 24:18
  you
• 24:18
  can.
• 24:18
  Start
• 24:18
  putting
• 24:19
  these
• 24:19
  things
• 24:19
  in
• 24:19
  place
• 24:19
  in
• 24:19
  your
• 24:20
  business
• 24:20
  when,
• 24:21
  when
• 24:21
  you
• 24:21
  start
• 24:21
  getting
• 24:21
  these
• 24:22
  questions
• 24:22
  asked,
• 24:23
  you're
• 24:23
  able
• 24:23
  to
• 24:23
  get
• 24:23
  in
• 24:23
  front
• 24:24
  of
• 24:24
  them,
• 24:24
  you're
• 24:24
  able
• 24:24
  to.
• 24:25
  Get
• 24:25
  even
• 24:25
  further
• 24:26
  ahead
• 24:26
  and
• 24:26
  start
• 24:27
  using.
• 24:27
  Them
• 24:27
  in
• 24:27
  your
• 24:27
  marketing.
• 24:28
  And
• 24:28
  you
• 24:28
  know,
• 24:28
  as
• 24:29
  a
• 24:29
  point
• 24:29
  of
• 24:29
  difference,
• 24:30
  at
• 24:30
  this
• 24:30
  point,
• 24:31
  sustainability
• 24:32
  is
• 24:32
  still
• 24:32
  a
• 24:32
  competitive
• 24:33
  advantage.
• 24:34
  And
• 24:34
  that
• 24:34
  is
• 24:34
  just
• 24:34
  a
• 24:35
  fact.
• 24:35
  As
• 24:35
  much
• 24:35
  as
• 24:35
  we
• 24:35
  would
• 24:36
  love
• 24:36
  to.
• 24:36
  Say
• 24:37
  that
• 24:37
  everybody
• 24:37
  has
• 24:37
  to
• 24:38
  work
• 24:38
  in.
• 24:38
  This
• 24:38
  way,
• 24:38
  this
• 24:39
  is
• 24:39
  the
• 24:39
  way
• 24:39
  forward.
• 24:40
  There
• 24:40
  are
• 24:40
  still
• 24:41
  a
• 24:41
  percentage
• 24:41
  of
• 24:42
  people
• 24:42
  that
• 24:43
  you
• 24:43
  know
• 24:43
  are
• 24:43
  getting
• 24:44
  more
• 24:44
  business
• 24:44
  because
• 24:45
  they're
• 24:45
  sustainable
• 24:46
  and
• 24:46
  couples
• 24:46
  are
• 24:46
  looking
• 24:47
  for
• 24:47
  them.
• 24:47
  And
• 24:47
  so
• 24:47
  it
• 24:48
  is
• 24:48
  still
• 24:48
  a
• 24:48
  competitive
• 24:48
  advantage.
• 24:49
  It
• 24:49
  definitely
• 24:49
  is.
• 24:50
  And
• 24:50
  I
• 24:50
  think
• 24:50
  we're
• 24:50
  only
• 24:50
  going
• 24:50
  to
• 24:50
  see
• 24:51
  that
• 24:51
  wave
• 24:51
  grow.
• 24:51
  I
• 24:52
  just
• 24:52
  look
• 24:52
  at
• 24:52
  my
• 24:52
  own
• 24:53
  children
• 24:53
  who
• 24:54
  are
• 24:54
  8
• 24:54
  and
• 24:54
  11,
• 24:55
  and
• 24:55
  this
• 24:56
  is
• 24:56
  so
• 24:56
  much
• 24:56
  more
• 24:57
  part
• 24:57
  of
• 24:57
  their
• 24:57
  day
• 24:57
  to
• 24:58
  day,
• 24:58
  it's
• 24:58
  part
• 24:58
  of
• 24:58
  their
• 24:58
  normality.
• 24:59
  And
• 24:59
  they
• 24:59
  call
• 25:00
  things
• 25:00
  out.
• 25:00
  If
• 25:01
  we're
• 25:01
  out
• 25:01
  in
• 25:01
  the
• 25:01
  street,
• 25:02
  they'll
• 25:02
  sit
• 25:02
  and
• 25:02
  I've
• 25:02
  given
• 25:03
  them
• 25:03
  a
• 25:03
  bit
• 25:03
  of
• 25:03
  rubbish.
• 25:04
  Instantly
• 25:04
  they'll
• 25:04
  say,
• 25:04
  does
• 25:04
  this
• 25:05
  go
• 25:05
  in
• 25:05
  the
• 25:05
  recycling
• 25:05
  bin
• 25:06
  or
• 25:06
  the
• 25:06
  normal
• 25:06
  bin?
• 25:06
  Now,
• 25:06
  as
• 25:06
  a
• 25:07
  child,
• 25:07
  I'd
• 25:07
  never
• 25:07
  even
• 25:08
  have
• 25:08
  had
• 25:08
  the
• 25:08
  option
• 25:09
  to
• 25:09
  do
• 25:09
  that.
• 25:09
  When
• 25:09
  we
• 25:10
  went
• 25:10
  to
• 25:10
  America
• 25:11
  a
• 25:11
  couple
• 25:11
  of
• 25:11
  years
• 25:11
  ago,
• 25:11
  I
• 25:12
  remember
• 25:12
  vividly
• 25:13
  this
• 25:13
  server
• 25:14
  throwing
• 25:14
  down
• 25:14
  all
• 25:14
  these
• 25:15
  plastic
• 25:15
  straws
• 25:16
  on
• 25:16
  our
• 25:16
  table
• 25:17
  and
• 25:17
  my
• 25:17
  children
• 25:18
  going,
• 25:18
  why
• 25:18
  are
• 25:18
  you
• 25:19
  doing
• 25:19
  that?
• 25:19
  Why
• 25:19
  have
• 25:19
  you
• 25:19
  got
• 25:19
  plastic
• 25:20
  straws?
• 25:20
  And
• 25:20
  why
• 25:20
  are
• 25:20
  you
• 25:20
  giving
• 25:21
  us
• 25:21
  so
• 25:21
  many?
• 25:22
  And
• 25:22
  so,
• 25:22
  you
• 25:22
  know,
• 25:23
  that's
• 25:23
  the
• 25:23
  generation
• 25:24
  behind
• 25:24
  Gen
• 25:24
  Z.
• 25:25
  And
• 25:25
  so
• 25:25
  we
• 25:25
  have
• 25:26
  to
• 25:26
  start
• 25:26
  thinking
• 25:26
  about
• 25:27
  this.
• 25:27
  We
• 25:27
  have
• 25:27
  to
• 25:27
  realize
• 25:28
  that
• 25:28
  we
• 25:28
  need
• 25:28
  to
• 25:28
  catch
• 25:29
  up
• 25:29
  with
• 25:29
  our
• 25:29
  kids.
• 25:30
  We
• 25:30
  need
• 25:30
  to
• 25:30
  catch
• 25:30
  up
• 25:30
  with
• 25:31
  the
• 25:31
  generation
• 25:31
  behind
• 25:31
  us
• 25:32
  and
• 25:32
  realize
• 25:33
  what
• 25:33
  we're
• 25:33
  doing
• 25:33
  does
• 25:33
  have
• 25:33
  an
• 25:34
  impact
• 25:34
  and
• 25:34
  they
• 25:34
  notice
• 25:35
  it
• 25:35
  and
• 25:35
  they
• 25:35
  do
• 25:36
  care
• 25:36
  about
• 25:36
  it.
• 25:36
  And
• 25:37
  we
• 25:37
  can't
• 25:37
  pull
• 25:37
  the
• 25:37
  wool
• 25:38
  over
• 25:38
  their
• 25:38
  eyes
• 25:38
  because
• 25:39
  they
• 25:39
  will
• 25:39
  call
• 25:39
  it
• 25:39
  out
• 25:39
  if
• 25:40
  they
• 25:40
  see
• 25:40
  things
• 25:40
  that
• 25:40
  they,
• 25:41
  they
• 25:41
  don't
• 25:41
  like.
• 25:41
  Now,
• 25:42
  all
• 25:42
  of
• 25:42
  this
• 25:42
  might
• 25:42
  feel
• 25:42
  a
• 25:43
  bit
• 25:43
  overwhelming
• 25:43
  to
• 25:43
  people
• 25:44
  listening
• 25:44
  and
• 25:44
  they
• 25:44
  might
• 25:44
  be
• 25:44
  thinking,
• 25:45
  oh
• 25:45
  my
• 25:45
  goodness,
• 25:46
  I
• 25:46
  am
• 25:47
  not
• 25:47
  prepared
• 25:47
  to
• 25:47
  listen
• 25:47
  to
• 25:47
  this
• 25:48
  today.
• 25:48
  What
• 25:49
  should
• 25:49
  I
• 25:49
  do
• 25:49
  first?
• 25:49
  So
• 25:50
  what
• 25:50
  I
• 25:50
  think
• 25:50
  about
• 25:51
  is,
• 25:51
  let's
• 25:51
  break
• 25:51
  it
• 25:51
  down
• 25:52
  a
• 25:52
  little
• 25:52
  bit
• 25:52
  to
• 25:52
  make
• 25:53
  it
• 25:53
  a
• 25:53
  little
• 25:53
  bit
• 25:53
  less
• 25:53
  overwhelming.
• 25:54
  When
• 25:54
  you
• 25:54
  look
• 25:55
  at
• 25:55
  our
• 25:55
  industry
• 25:55
  as
• 25:55
  a
• 25:56
  whole,
• 25:56
  are
• 25:57
  there
• 25:57
  any
• 25:57
  key
• 25:57
  areas
• 25:58
  where
• 25:58
  we
• 25:58
  think
• 25:58
  are
• 25:59
  either
• 25:59
  the
• 25:59
  biggest
• 25:59
  problem
• 26:00
  for
• 26:00
  the
• 26:00
  wedding
• 26:00
  industry
• 26:01
  or
• 26:01
  the
• 26:01
  easiest
• 26:01
  place
• 26:02
  for
• 26:02
  us
• 26:02
  to
• 26:02
  make
• 26:02
  a
• 26:02
  difference?
• 26:03
  Yeah,
• 26:03
  for
• 26:03
  sure.
• 26:04
  And
• 26:04
  that
• 26:04
  is,
• 26:04
  you
• 26:05
  know,
• 26:05
  we're
• 26:05
  all
• 26:05
  about
• 26:06
  breaking
• 26:06
  it
• 26:06
  down.
• 26:07
  So
• 26:07
  when
• 26:07
  we
• 26:08
  start
• 26:08
  at
• 26:08
  the
• 26:08
  very
• 26:08
  beginning,
• 26:09
  you
• 26:09
  know,
• 26:09
  we
• 26:09
  don't
• 26:10
  want
• 26:10
  people
• 26:10
  kind
• 26:10
  of
• 26:10
  going,
• 26:11
  oh
• 26:11
  my
• 26:11
  God,
• 26:11
  there's
• 26:11
  so
• 26:12
  much
• 26:12
  of
• 26:12
  sustainability
• 26:13
  to
• 26:13
  tackle.
• 26:13
  Like,
• 26:13
  where
• 26:13
  do
• 26:13
  we
• 26:14
  start
• 26:14
  first?
• 26:14
  So
• 26:15
  we
• 26:15
  break
• 26:15
  it
• 26:15
  down.
• 26:15
  We
• 26:16
  have
• 26:16
  what
• 26:16
  we
• 26:16
  call
• 26:16
  our
• 26:17
  sustainable
• 26:17
  themes.
• 26:18
  So
• 26:18
  we
• 26:18
  break
• 26:18
  them
• 26:18
  down
• 26:19
  in
• 26:19
  really.
• 26:19
  Simple,
• 26:20
  easy,
• 26:20
  manageable
• 26:21
  chunks,
• 26:21
  you
• 26:21
  know,
• 26:21
  so.
• 26:22
  We
• 26:22
  talk
• 26:22
  about
• 26:22
  carbon
• 26:22
  emissions
• 26:23
  as
• 26:23
  one.
• 26:24
  As
• 26:24
  an
• 26:24
  example,
• 26:24
  we
• 26:25
  talk
• 26:25
  about
• 26:25
  energy,
• 26:26
  finance,
• 26:26
  water
• 26:27
  travel,
• 26:28
  we
• 26:28
  talk
• 26:28
  about
• 26:29
  the
• 26:29
  different
• 26:29
  parts
• 26:30
  of
• 26:30
  your
• 26:30
  business
• 26:31
  and
• 26:31
  how.
• 26:31
  They
• 26:32
  impact
• 26:32
  the
• 26:32
  environment
• 26:33
  and
• 26:33
  how
• 26:33
  they
• 26:34
  impact
• 26:34
  the
• 26:34
  people
• 26:35
  around
• 26:35
  us.
• 26:36
  And
• 26:36
  so
• 26:36
  by
• 26:36
  doing
• 26:36
  it
• 26:37
  that
• 26:37
  way,
• 26:37
  it
• 26:37
  allows
• 26:38
  you
• 26:38
  to
• 26:38
  kind
• 26:38
  of,
• 26:39
  you
• 26:39
  know,
• 26:39
  focus
• 26:39
  in
• 26:39
  on
• 26:39
  one
• 26:40
  element,
• 26:40
  do
• 26:41
  some
• 26:41
  good,
• 26:41
  create
• 26:41
  a
• 26:42
  plan,
• 26:42
  get,
• 26:43
  you
• 26:43
  know,
• 26:43
  get
• 26:44
  working
• 26:44
  on
• 26:44
  that
• 26:44
  and
• 26:45
  then
• 26:45
  take
• 26:45
  time
• 26:45
  and
• 26:46
  then
• 26:46
  start
• 26:46
  looking
• 26:47
  at
• 26:47
  the
• 26:47
  other
• 26:47
  elements.
• 26:48
  Breaking
• 26:48
  stuff
• 26:48
  down
• 26:49
  as
• 26:49
  we
• 26:49
  know,
• 26:49
  it's.
• 26:49
  Just
• 26:50
  so
• 26:50
  much
• 26:50
  more
• 26:50
  achievable.
• 26:51
  You
• 26:51
  know,
• 26:51
  the
• 26:52
  word
• 26:52
  sustainability
• 26:53
  is
• 26:53
  fears.
• 26:54
  A
• 26:54
  lot,
• 26:54
  a
• 26:55
  lot
• 26:55
  of
• 26:55
  people
• 26:55
  have.
• 26:56
  Absolute
• 26:56
  fear
• 26:56
  of
• 26:57
  sustainability.
• 26:58
  Dread,
• 26:58
  like,
• 26:59
  so
• 26:59
  daunting.
• 27:00
  But
• 27:00
  actually,
• 27:00
  if
• 27:01
  you,
• 27:01
  if
• 27:01
  I
• 27:01
  just
• 27:01
  say
• 27:01
  to
• 27:02
  you.
• 27:02
  Let's
• 27:02
  look
• 27:02
  at
• 27:02
  your
• 27:02
  energy
• 27:03
  usage.
• 27:03
  Where
• 27:03
  do
• 27:04
  you
• 27:04
  buy
• 27:04
  your
• 27:04
  energy
• 27:04
  from?
• 27:05
  Are
• 27:05
  you
• 27:05
  buying
• 27:05
  it
• 27:05
  from
• 27:06
  genuinely
• 27:07
  100%.
• 27:07
  Renewable
• 27:08
  supply
• 27:08
  or
• 27:09
  are
• 27:09
  you
• 27:10
  still
• 27:10
  using
• 27:10
  some
• 27:11
  gas?
• 27:11
  You
• 27:11
  know,
• 27:12
  where
• 27:12
  is
• 27:12
  it
• 27:12
  all
• 27:12
  coming
• 27:13
  from?
• 27:13
  Can
• 27:13
  you
• 27:13
  generate
• 27:14
  any
• 27:14
  of
• 27:14
  your
• 27:14
  own?
• 27:15
  Which
• 27:15
  potentially
• 27:15
  is
• 27:16
  a
• 27:16
  cost
• 27:16
  saving.
• 27:17
  There
• 27:17
  are
• 27:17
  grants
• 27:17
  available
• 27:18
  if
• 27:18
  you
• 27:18
  want
• 27:19
  to
• 27:19
  move
• 27:19
  your
• 27:20
  commercial
• 27:20
  kitchen
• 27:20
  away
• 27:21
  from
• 27:21
  gas.
• 27:22
  So
• 27:22
  there's,
• 27:23
  there's
• 27:23
  lots
• 27:23
  of
• 27:23
  different
• 27:23
  ways
• 27:24
  that
• 27:24
  if
• 27:25
  we
• 27:25
  start
• 27:25
  just
• 27:25
  looking
• 27:25
  at.
• 27:26
  One
• 27:26
  element
• 27:26
  of
• 27:26
  it,
• 27:27
  we
• 27:27
  start
• 27:27
  to.
• 27:27
  Break
• 27:28
  things
• 27:28
  down,
• 27:28
  it
• 27:29
  becomes
• 27:29
  so
• 27:29
  much
• 27:29
  more
• 27:30
  straightforward.
• 27:31
  You
• 27:31
  know,
• 27:31
  it,
• 27:32
  it's
• 27:32
  also
• 27:33
  sustainability
• 27:33
  isn't
• 27:34
  just
• 27:34
  about
• 27:35
  the
• 27:35
  environment.
• 27:35
  You
• 27:36
  know,
• 27:36
  very
• 27:36
  commonly
• 27:37
  people
• 27:38
  will
• 27:38
  assume
• 27:38
  that
• 27:38
  we're
• 27:38
  talking
• 27:39
  about,
• 27:39
  you
• 27:39
  know,
• 27:39
  we
• 27:40
  need
• 27:40
  to
• 27:40
  cut
• 27:40
  our
• 27:40
  carbon
• 27:41
  emissions
• 27:41
  to
• 27:42
  stop
• 27:42
  climate
• 27:42
  change.
• 27:43
  That's,
• 27:43
  that's
• 27:43
  what
• 27:43
  sustainability
• 27:44
  is.
• 27:44
  But
• 27:44
  actually
• 27:45
  sustainability
• 27:45
  is
• 27:45
  three
• 27:46
  things.
• 27:46
  It
• 27:46
  is
• 27:47
  the
• 27:47
  environment
• 27:47
  and
• 27:48
  it
• 27:48
  is.
• 27:48
  The
• 27:48
  world
• 27:49
  around
• 27:49
  us.
• 27:49
  Everything
• 27:50
  that
• 27:50
  is
• 27:50
  in
• 27:50
  that.
• 27:51
  And
• 27:51
  certainly
• 27:51
  we
• 27:52
  need
• 27:52
  to
• 27:52
  consider
• 27:52
  carbon
• 27:53
  emissions
• 27:53
  as
• 27:53
  part
• 27:53
  of
• 27:54
  that.
• 27:54
  It's
• 27:54
  a
• 27:54
  social
• 27:55
  element
• 27:55
  of
• 27:55
  it
• 27:56
  is
• 27:56
  the
• 27:56
  people
• 27:56
  both
• 27:57
  within
• 27:57
  the
• 27:57
  business,
• 27:58
  the
• 27:58
  people
• 27:58
  that
• 27:58
  we're
• 27:58
  working
• 27:59
  with,
• 27:59
  the
• 27:59
  people
• 27:59
  we're
• 28:00
  buying
• 28:00
  from,
• 28:00
  but
• 28:01
  also
• 28:01
  our
• 28:01
  local
• 28:01
  community
• 28:02
  and
• 28:02
  our
• 28:02
  supplier
• 28:03
  network
• 28:03
  that
• 28:03
  we're
• 28:03
  working
• 28:04
  with.
• 28:04
  And
• 28:04
  then
• 28:04
  there's
• 28:04
  the
• 28:05
  finance
• 28:05
  element
• 28:05
  of
• 28:05
  it,
• 28:06
  there's
• 28:06
  the
• 28:06
  profit
• 28:07
  you
• 28:07
  have
• 28:07
  as
• 28:07
  a
• 28:07
  business,
• 28:08
  because
• 28:08
  what's
• 28:08
  the
• 28:08
  point
• 28:08
  in
• 28:09
  being
• 28:09
  a
• 28:09
  sustainable
• 28:09
  business
• 28:10
  if
• 28:10
  you're
• 28:10
  not
• 28:10
  going
• 28:10
  to
• 28:10
  be
• 28:10
  here
• 28:11
  in
• 28:11
  five
• 28:11
  years,
• 28:11
  in
• 28:11
  10
• 28:12
  years?
• 28:12
  So
• 28:12
  actually
• 28:12
  it's
• 28:13
  about
• 28:13
  understanding
• 28:14
  that
• 28:14
  investment
• 28:15
  to
• 28:15
  become
• 28:16
  a
• 28:16
  sustainable
• 28:16
  business
• 28:17
  is
• 28:17
  a
• 28:17
  long
• 28:17
  term
• 28:18
  process.
• 28:18
  It
• 28:19
  is
• 28:19
  about
• 28:19
  supporting
• 28:19
  your
• 28:20
  local
• 28:20
  economy,
• 28:20
  it
• 28:21
  is
• 28:21
  about
• 28:21
  joining
• 28:22
  forces,
• 28:22
  being
• 28:22
  collaborative.
• 28:23
  You
• 28:23
  know,
• 28:24
  it
• 28:24
  is
• 28:24
  about
• 28:24
  reinvesting
• 28:25
  your
• 28:25
  money
• 28:26
  sensibly,
• 28:27
  it
• 28:27
  is
• 28:27
  about
• 28:27
  putting
• 28:28
  your.
• 28:28
  Money
• 28:28
  in
• 28:28
  the
• 28:28
  right
• 28:29
  banks,
• 28:29
  you
• 28:29
  know.
• 28:30
  Working
• 28:30
  with
• 28:30
  the
• 28:30
  right
• 28:31
  pension
• 28:31
  funds.
• 28:32
  So
• 28:32
  actually
• 28:32
  there
• 28:32
  is,
• 28:33
  you
• 28:33
  know,
• 28:33
  it's
• 28:33
  not
• 28:34
  just
• 28:34
  about
• 28:34
  the
• 28:34
  environment.
• 28:35
  And
• 28:35
  I
• 28:35
  think
• 28:35
  that
• 28:36
  when
• 28:36
  we
• 28:36
  start
• 28:36
  to
• 28:36
  break
• 28:37
  it
• 28:37
  down
• 28:37
  into
• 28:37
  these
• 28:38
  smaller.
• 28:38
  Chunks,
• 28:39
  it
• 28:39
  just
• 28:39
  becomes
• 28:40
  so
• 28:40
  much
• 28:40
  more
• 28:40
  manageable.
• 28:41
  I
• 28:41
  think
• 28:41
  that
• 28:41
  for
• 28:42
  most
• 28:42
  people,
• 28:43
  the.
• 28:43
  Most
• 28:44
  surprising
• 28:44
  things
• 28:45
  I
• 28:45
  said
• 28:45
  earlier
• 28:45
  about.
• 28:46
  People
• 28:46
  are
• 28:46
  like,
• 28:46
  oh,
• 28:47
  wow,
• 28:47
  that
• 28:47
  I.
• 28:47
  Didn'T
• 28:48
  think
• 28:48
  about
• 28:48
  that.
• 28:48
  It's
• 28:49
  our
• 28:49
  digital
• 28:49
  carbon
• 28:50
  footprint.
• 28:50
  So
• 28:51
  as
• 28:51
  a
• 28:51
  wedding
• 28:51
  industry,
• 28:52
  as
• 28:52
  we're.
• 28:52
  So
• 28:53
  visually
• 28:53
  driven,
• 28:53
  as
• 28:54
  the
• 28:54
  majority
• 28:54
  of.
• 28:55
  Our
• 28:55
  marketing
• 28:55
  is
• 28:56
  visual,
• 28:56
  we
• 28:57
  are
• 28:57
  putting
• 28:57
  stuff,
• 28:58
  whether
• 28:58
  it's
• 28:58
  photos
• 28:59
  or
• 28:59
  videos
• 29:00
  out.
• 29:00
  There
• 29:00
  into
• 29:00
  the
• 29:00
  world.
• 29:00
  We
• 29:01
  don't
• 29:01
  really
• 29:01
  consider
• 29:02
  the
• 29:02
  physical
• 29:03
  impact
• 29:03
  of
• 29:03
  those
• 29:04
  because
• 29:04
  it's
• 29:04
  in
• 29:04
  the
• 29:04
  cloud,
• 29:05
  right?
• 29:05
  It's
• 29:05
  just,
• 29:05
  it's
• 29:06
  there.
• 29:06
  And
• 29:06
  so
• 29:07
  actually
• 29:07
  if
• 29:08
  we
• 29:08
  do
• 29:08
  two
• 29:09
  small
• 29:09
  things,
• 29:09
  if
• 29:10
  we
• 29:10
  look
• 29:10
  at
• 29:10
  where.
• 29:11
  We
• 29:11
  host
• 29:11
  our
• 29:11
  websites
• 29:12
  and
• 29:13
  look
• 29:13
  to
• 29:13
  ensure
• 29:13
  that
• 29:14
  our
• 29:14
  website
• 29:14
  is
• 29:15
  hosted
• 29:15
  on
• 29:15
  a
• 29:16
  server
• 29:16
  that
• 29:17
  is
• 29:17
  A
• 29:17
  physical
• 29:18
  server
• 29:18
  somewhere
• 29:19
  in
• 29:19
  the
• 29:19
  world
• 29:19
  is
• 29:20
  using
• 29:20
  renewable
• 29:20
  energy.
• 29:21
  Actually
• 29:21
  that's
• 29:22
  something
• 29:22
  really
• 29:22
  simple
• 29:23
  to
• 29:23
  do
• 29:23
  that
• 29:24
  most
• 29:24
  of
• 29:24
  the
• 29:24
  time
• 29:25
  will
• 29:25
  save.
• 29:25
  You
• 29:25
  money
• 29:26
  rather
• 29:26
  than
• 29:26
  cost
• 29:26
  you
• 29:27
  money.
• 29:27
  Has
• 29:27
  a
• 29:28
  really
• 29:28
  feel
• 29:28
  good
• 29:28
  factor
• 29:29
  and
• 29:29
  is
• 29:29
  a
• 29:29
  really
• 29:30
  good
• 29:30
  starting
• 29:30
  point
• 29:31
  on
• 29:31
  your
• 29:31
  sustainable
• 29:32
  journey
• 29:32
  and
• 29:32
  it's
• 29:33
  super
• 29:33
  easy
• 29:33
  to
• 29:33
  do.
• 29:34
  So
• 29:34
  I
• 29:34
  thought
• 29:34
  I'd
• 29:35
  give
• 29:35
  them
• 29:36
  give
• 29:36
  every
• 29:36
  all
• 29:36
  of
• 29:37
  your
• 29:37
  listeners.
• 29:37
  So
• 29:38
  go
• 29:38
  to
• 29:38
  a
• 29:39
  website,
• 29:39
  the
• 29:39
  greenwebfoundation.org
• 29:42
  and
• 29:42
  I'm
• 29:43
  sure
• 29:43
  Becca
• 29:43
  will
• 29:43
  pop
• 29:43
  that
• 29:43
  in
• 29:43
  the
• 29:44
  show
• 29:44
  notes
• 29:44
  for
• 29:44
  you.
• 29:45
  So
• 29:45
  you
• 29:45
  can
• 29:45
  go
• 29:46
  and
• 29:46
  click
• 29:46
  on.
• 29:46
  That
• 29:46
  and
• 29:47
  type
• 29:47
  your
• 29:47
  website
• 29:48
  address
• 29:48
  into
• 29:48
  there,
• 29:49
  hit
• 29:49
  submit
• 29:50
  and
• 29:50
  it
• 29:50
  will
• 29:50
  tell
• 29:50
  you
• 29:51
  if
• 29:51
  your
• 29:51
  host
• 29:51
  is
• 29:52
  a
• 29:52
  renewable
• 29:52
  host
• 29:53
  and
• 29:53
  if
• 29:53
  it's
• 29:53
  not,
• 29:54
  then
• 29:54
  there
• 29:54
  is
• 29:54
  our
• 29:54
  directory
• 29:55
  of
• 29:55
  amazing
• 29:56
  hosts
• 29:56
  that
• 29:57
  you
• 29:57
  can
• 29:57
  switch
• 29:57
  to.
• 29:57
  It's
• 29:58
  super
• 29:58
  easy,
• 29:58
  it's
• 29:58
  super
• 29:59
  effective
• 29:59
  and
• 30:00
  is
• 30:00
  your
• 30:00
  host
• 30:00
  your
• 30:00
  first
• 30:01
  step
• 30:01
  on
• 30:01
  your
• 30:01
  sustainable
• 30:02
  journey.
• 30:02
  And
• 30:03
  it's
• 30:03
  super
• 30:03
  easy
• 30:03
  and
• 30:04
  it
• 30:04
  will
• 30:04
  take
• 30:04
  you
• 30:05
  half
• 30:05
  an
• 30:05
  hour
• 30:05
  to
• 30:05
  do.
• 30:05
  So
• 30:06
  it's
• 30:06
  these
• 30:06
  little
• 30:06
  things
• 30:07
  that
• 30:07
  actually
• 30:08
  get
• 30:08
  you
• 30:08
  started
• 30:09
  that
• 30:09
  are
• 30:10
  straightforward,
• 30:10
  easy
• 30:11
  to
• 30:11
  do.
• 30:11
  All
• 30:12
  the
• 30:12
  little
• 30:12
  quick
• 30:12
  wins
• 30:13
  actually
• 30:13
  start
• 30:14
  to
• 30:14
  make
• 30:14
  you
• 30:14
  feel
• 30:14
  really
• 30:14
  good
• 30:15
  about
• 30:15
  yourself
• 30:15
  and
• 30:16
  something
• 30:16
  so
• 30:16
  easy
• 30:17
  that
• 30:17
  you
• 30:17
  can
• 30:17
  share
• 30:17
  with
• 30:18
  everybody
• 30:18
  in
• 30:18
  your
• 30:19
  supply
• 30:19
  network
• 30:19
  so
• 30:20
  that
• 30:20
  you
• 30:20
  can
• 30:20
  start
• 30:21
  to.
• 30:21
  Actually
• 30:22
  all
• 30:22
  go
• 30:22
  on
• 30:23
  this
• 30:23
  journey
• 30:23
  together.
• 30:23
  So
• 30:24
  you're
• 30:24
  not
• 30:24
  on
• 30:24
  your
• 30:24
  own.
• 30:25
  Love
• 30:25
  that.
• 30:25
  I'm
• 30:25
  going
• 30:25
  to
• 30:25
  make
• 30:26
  sure
• 30:26
  I
• 30:26
  put
• 30:26
  that
• 30:26
  link
• 30:26
  in
• 30:27
  the
• 30:27
  show
• 30:27
  notes
• 30:27
  and
• 30:27
  I'm
• 30:27
  also
• 30:27
  going
• 30:27
  to
• 30:28
  go
• 30:28
  and
• 30:28
  check
• 30:28
  my
• 30:28
  own
• 30:28
  website
• 30:29
  immediately
• 30:29
  afterwards
• 30:30
  because
• 30:30
  that
• 30:30
  is
• 30:30
  a
• 30:30
  really
• 30:31
  simple
• 30:31
  thing
• 30:31
  that
• 30:31
  we
• 30:31
  can
• 30:32
  do.
• 30:32
  Right.
• 30:32
  Every
• 30:33
  single
• 30:33
  one
• 30:33
  of
• 30:33
  us
• 30:33
  can
• 30:33
  go
• 30:34
  to
• 30:34
  that
• 30:34
  website
• 30:34
  and
• 30:34
  put
• 30:34
  it
• 30:34
  in
• 30:35
  and
• 30:35
  then
• 30:35
  choose
• 30:35
  what
• 30:35
  we
• 30:36
  do
• 30:36
  with
• 30:36
  that
• 30:36
  information
• 30:36
  next.
• 30:37
  But
• 30:37
  it's
• 30:37
  a
• 30:37
  tiny
• 30:38
  little
• 30:38
  step
• 30:38
  that's
• 30:39
  not
• 30:39
  going
• 30:39
  to
• 30:39
  take
• 30:39
  us.
• 30:40
  It's
• 30:40
  not
• 30:40
  like,
• 30:40
  oh,
• 30:40
  I'm
• 30:40
  never
• 30:41
  going
• 30:41
  to
• 30:41
  travel
• 30:41
  again,
• 30:41
  I'm
• 30:42
  never
• 30:42
  going.
• 30:42
  You
• 30:42
  know,
• 30:42
  it
• 30:42
  doesn't
• 30:43
  feel
• 30:43
  like
• 30:43
  this
• 30:43
  big
• 30:44
  thing
• 30:44
  that
• 30:44
  we've
• 30:44
  got
• 30:44
  to
• 30:45
  change
• 30:45
  our
• 30:45
  entire
• 30:45
  life.
• 30:46
  It's
• 30:46
  just
• 30:46
  that
• 30:46
  small
• 30:47
  step
• 30:47
  in
• 30:47
  the
• 30:47
  right
• 30:47
  direction.
• 30:48
  Now,
• 30:48
  as
• 30:48
  we
• 30:49
  go
• 30:49
  into
• 30:49
  2025
• 30:50
  and
• 30:50
  as
• 30:50
  you
• 30:50
  reflect
• 30:51
  back
• 30:51
  on
• 30:51
  24,
• 30:52
  we
• 30:52
  talked
• 30:52
  about
• 30:52
  how
• 30:53
  couples
• 30:53
  are
• 30:53
  coming
• 30:53
  forward
• 30:54
  to
• 30:54
  suppliers
• 30:54
  and
• 30:55
  asking
• 30:55
  questions.
• 30:56
  From
• 30:56
  a
• 30:56
  couple
• 30:57
  perspective,
• 30:57
  what
• 30:58
  do
• 30:58
  you
• 30:58
  think
• 30:58
  are
• 30:58
  their
• 30:58
  kind
• 30:59
  of
• 30:59
  key
• 30:59
  areas
• 30:59
  that
• 31:00
  they're
• 31:00
  interested
• 31:01
  in
• 31:01
  understanding
• 31:01
  from
• 31:02
  their
• 31:02
  suppliers
• 31:02
  and
• 31:02
  their
• 31:02
  venue?
• 31:03
  Yeah.
• 31:03
  So
• 31:03
  I
• 31:03
  think
• 31:04
  it's
• 31:04
  really,
• 31:04
  I
• 31:04
  think
• 31:04
  it's
• 31:04
  really
• 31:05
  dependent
• 31:05
  on
• 31:05
  the
• 31:05
  type
• 31:06
  of
• 31:06
  business
• 31:06
  that
• 31:06
  they're
• 31:07
  talking
• 31:07
  to.
• 31:07
  So
• 31:07
  from
• 31:08
  a
• 31:08
  venue
• 31:08
  perspective
• 31:09
  and
• 31:09
  quite
• 31:10
  often
• 31:10
  they
• 31:11
  want
• 31:11
  to
• 31:11
  know
• 31:11
  how
• 31:12
  they're
• 31:12
  supporting
• 31:14
  the
• 31:14
  supply
• 31:15
  network
• 31:15
  that
• 31:15
  they
• 31:15
  have,
• 31:16
  so
• 31:16
  how
• 31:16
  they
• 31:16
  can
• 31:16
  support
• 31:17
  their,
• 31:18
  the.
• 31:18
  Couple
• 31:19
  with
• 31:19
  their
• 31:20
  wedding
• 31:20
  planning.
• 31:21
  So
• 31:21
  we
• 31:21
  know
• 31:21
  that
• 31:22
  Gen
• 31:22
  Z
• 31:22
  are
• 31:23
  really
• 31:23
  invested
• 31:24
  in
• 31:24
  experiences.
• 31:25
  We
• 31:25
  also
• 31:26
  know
• 31:26
  that
• 31:26
  they're
• 31:26
  time
• 31:26
  poor.
• 31:27
  We
• 31:28
  know
• 31:28
  that
• 31:28
  they
• 31:29
  are
• 31:29
  quite
• 31:29
  convenience
• 31:30
  driven,
• 31:30
  which
• 31:31
  slightly
• 31:32
  contradicts
• 31:32
  their
• 31:33
  kind
• 31:33
  of.
• 31:33
  Like
• 31:33
  need
• 31:34
  for
• 31:34
  these
• 31:34
  things.
• 31:34
  But
• 31:35
  that's,
• 31:35
  that,
• 31:35
  that's
• 31:36
  what
• 31:36
  we
• 31:36
  see.
• 31:36
  And
• 31:37
  so
• 31:37
  actually
• 31:37
  if
• 31:37
  you're
• 31:38
  able
• 31:38
  to
• 31:39
  give
• 31:39
  them
• 31:40
  a
• 31:40
  very
• 31:40
  quick
• 31:41
  and
• 31:41
  easy
• 31:41
  way
• 31:42
  to
• 31:42
  take
• 31:42
  the
• 31:42
  more
• 31:42
  sustainable
• 31:43
  choices,
• 31:44
  then
• 31:44
  then
• 31:45
  great.
• 31:45
  If
• 31:45
  you
• 31:45
  can
• 31:46
  give
• 31:46
  them
• 31:46
  your
• 31:47
  preferred.
• 31:47
  Supplier
• 31:48
  list
• 31:48
  that
• 31:48
  in
• 31:48
  some
• 31:49
  way
• 31:49
  highlights
• 31:50
  the
• 31:50
  suppliers
• 31:51
  that
• 31:51
  are
• 31:51
  local
• 31:51
  to
• 31:51
  you.
• 31:52
  That
• 31:52
  you
• 31:52
  love
• 31:53
  working
• 31:53
  with,
• 31:54
  that
• 31:54
  are.
• 31:54
  On
• 31:54
  the
• 31:55
  sustainable
• 31:55
  journey,
• 31:56
  they
• 31:56
  may
• 31:56
  have
• 31:56
  some
• 31:56
  form
• 31:57
  of
• 31:57
  accreditation,
• 31:58
  then
• 31:59
  you're
• 31:59
  highlighting.
• 32:00
  And
• 32:00
  you're
• 32:00
  giving
• 32:00
  them
• 32:01
  the
• 32:01
  option.
• 32:02
  Couples
• 32:03
  want
• 32:03
  to
• 32:03
  make
• 32:04
  the
• 32:04
  more
• 32:04
  conscious
• 32:04
  choice,
• 32:05
  they
• 32:05
  want
• 32:06
  to
• 32:06
  take
• 32:06
  the
• 32:07
  more
• 32:07
  sustainable
• 32:07
  option.
• 32:08
  They
• 32:08
  just
• 32:08
  need
• 32:09
  you
• 32:09
  to
• 32:09
  highlight
• 32:09
  it
• 32:09
  to
• 32:10
  them.
• 32:10
  And
• 32:10
  so
• 32:10
  actually
• 32:11
  looking
• 32:11
  at
• 32:11
  your
• 32:12
  supply
• 32:12
  chain
• 32:12
  as
• 32:13
  a
• 32:13
  business
• 32:13
  is
• 32:14
  a
• 32:14
  really
• 32:15
  good
• 32:15
  starting
• 32:16
  point
• 32:16
  because
• 32:17
  it
• 32:17
  then
• 32:17
  allows
• 32:18
  you
• 32:18
  to
• 32:18
  start
• 32:19
  talking
• 32:19
  about
• 32:19
  those
• 32:20
  amazing
• 32:20
  businesses
• 32:21
  in
• 32:21
  the
• 32:21
  local
• 32:21
  area.
• 32:21
  It
• 32:22
  allows
• 32:22
  you
• 32:22
  to
• 32:22
  support
• 32:22
  those
• 32:23
  local.
• 32:23
  Businesses
• 32:24
  in
• 32:24
  a
• 32:24
  way
• 32:24
  that
• 32:24
  you
• 32:24
  may
• 32:25
  not
• 32:25
  have
• 32:25
  been
• 32:25
  doing
• 32:25
  before.
• 32:26
  And
• 32:27
  it
• 32:27
  means
• 32:27
  that
• 32:27
  your
• 32:27
  couple
• 32:28
  feel.
• 32:28
  Really
• 32:28
  supported
• 32:29
  and,
• 32:29
  and
• 32:30
  that
• 32:30
  actually
• 32:31
  you're
• 32:31
  going
• 32:32
  to
• 32:32
  build
• 32:32
  a
• 32:32
  much
• 32:33
  better
• 32:33
  relationship
• 32:33
  with
• 32:33
  your
• 32:33
  suppliers.
• 32:34
  If
• 32:34
  you
• 32:34
  have
• 32:35
  more
• 32:35
  couples
• 32:35
  going
• 32:35
  to.
• 32:35
  Them,
• 32:36
  if
• 32:36
  you're
• 32:36
  taking
• 32:36
  more
• 32:36
  conscious
• 32:37
  couples
• 32:37
  to
• 32:37
  them
• 32:38
  and
• 32:38
  they
• 32:38
  want
• 32:38
  to
• 32:38
  develop
• 32:39
  their
• 32:39
  business
• 32:39
  in
• 32:40
  a
• 32:40
  sustainable
• 32:40
  way,
• 32:41
  then.
• 32:41
  Everybody'S
• 32:41
  working
• 32:42
  together
• 32:42
  and
• 32:43
  the
• 32:43
  couple
• 32:43
  are
• 32:43
  getting
• 32:43
  everything
• 32:44
  that
• 32:44
  they
• 32:44
  need
• 32:44
  from
• 32:44
  it
• 32:44
  too.
• 32:45
  Do
• 32:45
  you
• 32:45
  think
• 32:45
  that
• 32:45
  the
• 32:45
  couples
• 32:46
  are
• 32:46
  doing
• 32:46
  it
• 32:46
  from
• 32:47
  a
• 32:47
  genuine
• 32:47
  standpoint
• 32:48
  or
• 32:48
  do
• 32:48
  you
• 32:48
  think
• 32:48
  they're
• 32:49
  doing
• 32:49
  it
• 32:49
  in
• 32:49
  a
• 32:49
  way
• 32:49
  because
• 32:49
  they
• 32:50
  want
• 32:50
  to
• 32:50
  feel
• 32:50
  better
• 32:51
  about
• 32:51
  what
• 32:51
  they're
• 32:51
  doing
• 32:52
  on
• 32:52
  their
• 32:52
  wedding
• 32:52
  day?
• 32:52
  I
• 32:52
  know
• 32:53
  that's
• 32:53
  a
• 32:53
  bit
• 32:53
  of
• 32:53
  a
• 32:53
  controversial
• 32:54
  question,
• 32:54
  but
• 32:54
  I'd
• 32:54
  love
• 32:54
  to
• 32:55
  know
• 32:55
  your
• 32:55
  insight
• 32:55
  on
• 32:55
  that,
• 32:55
  that
• 32:56
  it's
• 32:56
  really.
• 32:56
  Tricky
• 32:57
  not
• 32:58
  being,
• 32:59
  not
• 33:00
  being
• 33:00
  face
• 33:00
  to.
• 33:01
  Face
• 33:01
  with
• 33:01
  many
• 33:01
  couples
• 33:02
  anymore
• 33:02
  and
• 33:02
  having
• 33:03
  to
• 33:03
  take
• 33:03
  data
• 33:03
  from
• 33:04
  surveys
• 33:04
  and
• 33:05
  obviously
• 33:05
  the,
• 33:05
  the
• 33:06
  knowledge
• 33:06
  that
• 33:06
  we
• 33:07
  get
• 33:07
  from.
• 33:07
  The
• 33:07
  businesses
• 33:08
  we're
• 33:08
  working
• 33:08
  with,
• 33:08
  from
• 33:09
  what
• 33:09
  they're
• 33:09
  experiencing.
• 33:10
  I
• 33:10
  think
• 33:11
  we
• 33:11
  still,
• 33:12
  I
• 33:12
  mean,
• 33:12
  there
• 33:12
  was
• 33:12
  no
• 33:13
  getting
• 33:13
  away
• 33:13
  for.
• 33:13
  We
• 33:14
  still
• 33:14
  live
• 33:14
  in
• 33:14
  an
• 33:14
  Instagrammable
• 33:15
  generation.
• 33:16
  Right?
• 33:16
  There
• 33:16
  is
• 33:17
  still
• 33:18
  a
• 33:18
  certain
• 33:18
  element
• 33:19
  of.
• 33:19
  I
• 33:19
  want
• 33:19
  my
• 33:19
  wedding
• 33:20
  to
• 33:20
  be
• 33:20
  X,
• 33:20
  Y,
• 33:21
  Z
• 33:21
  because
• 33:22
  I
• 33:22
  want
• 33:22
  to
• 33:22
  share
• 33:22
  it
• 33:22
  on
• 33:23
  Instagram.
• 33:23
  And
• 33:23
  I,
• 33:23
  I've
• 33:24
  seen
• 33:24
  this
• 33:24
  and
• 33:24
  I
• 33:24
  want
• 33:25
  my
• 33:25
  wedding
• 33:25
  to
• 33:25
  look
• 33:25
  like
• 33:25
  that.
• 33:26
  Because
• 33:26
  of
• 33:26
  that,
• 33:26
  not
• 33:27
  necessari,
• 33:27
  because
• 33:28
  of
• 33:28
  what
• 33:28
  I
• 33:28
  want.
• 33:29
  And
• 33:29
  so
• 33:29
  for
• 33:29
  those
• 33:29
  people,
• 33:30
  yeah,
• 33:31
  sustainability.
• 33:32
  Showcasing,
• 33:33
  you
• 33:33
  know,
• 33:34
  be
• 33:34
  talking
• 33:35
  very
• 33:35
  loudly.
• 33:36
  And
• 33:36
  proudly
• 33:37
  about,
• 33:37
  you
• 33:37
  know,
• 33:37
  choosing
• 33:38
  a
• 33:38
  vegan
• 33:39
  main
• 33:39
  course
• 33:40
  or,
• 33:40
  you
• 33:40
  know,
• 33:40
  working
• 33:41
  with
• 33:41
  a
• 33:41
  local
• 33:41
  flower
• 33:42
  farmer.
• 33:43
  Those
• 33:43
  are
• 33:43
  things
• 33:44
  that,
• 33:45
  you
• 33:45
  know,
• 33:46
  the.
• 33:46
  Obvious
• 33:48
  elements
• 33:50
  that
• 33:50
  you
• 33:50
  can
• 33:51
  show
• 33:51
  off
• 33:51
  at
• 33:52
  A
• 33:52
  wedding
• 33:52
  to
• 33:52
  your
• 33:53
  guests
• 33:53
  tend
• 33:54
  to
• 33:54
  be
• 33:54
  kind
• 33:54
  of
• 33:55
  the
• 33:55
  choices
• 33:55
  that.
• 33:55
  They
• 33:55
  make,
• 33:56
  but
• 33:56
  there
• 33:56
  are
• 33:57
  so
• 33:57
  many
• 33:57
  people
• 33:57
  that
• 33:57
  are
• 33:58
  genuinely
• 33:59
  wanting
• 34:00
  to
• 34:00
  ensure.
• 34:00
  That
• 34:00
  their
• 34:00
  wedding
• 34:01
  doesn't
• 34:01
  have
• 34:01
  a
• 34:01
  negative
• 34:02
  impact.
• 34:03
  And
• 34:03
  so,
• 34:04
  and
• 34:04
  when
• 34:04
  they're
• 34:04
  aware
• 34:05
  of
• 34:05
  the
• 34:05
  potential
• 34:05
  that
• 34:06
  it
• 34:06
  could
• 34:06
  have,
• 34:06
  actually.
• 34:07
  They
• 34:07
  make
• 34:07
  the
• 34:07
  hidden
• 34:08
  choices.
• 34:08
  And
• 34:09
  they're
• 34:09
  the
• 34:09
  choices
• 34:10
  that,
• 34:10
  you
• 34:10
  know,
• 34:10
  we
• 34:11
  really
• 34:11
  care
• 34:11
  about.
• 34:12
  They
• 34:12
  are
• 34:12
  the
• 34:12
  choices
• 34:13
  to
• 34:13
  not
• 34:13
  over
• 34:14
  order
• 34:14
  the
• 34:14
  catering,
• 34:15
  to
• 34:15
  not
• 34:16
  have
• 34:16
  an
• 34:16
  extra
• 34:17
  10%
• 34:17
  just
• 34:18
  in
• 34:18
  case.
• 34:18
  They
• 34:19
  are
• 34:19
  the
• 34:19
  ones
• 34:19
  that
• 34:19
  are
• 34:19
  asking,
• 34:20
  you
• 34:20
  know,
• 34:21
  all
• 34:21
  of
• 34:21
  their
• 34:21
  guests
• 34:21
  to.
• 34:21
  Be
• 34:22
  really
• 34:22
  clear
• 34:22
  about
• 34:22
  their
• 34:22
  dieteries
• 34:23
  so
• 34:23
  that
• 34:23
  waste
• 34:24
  isn't
• 34:25
  an
• 34:25
  issue.
• 34:26
  They
• 34:26
  are
• 34:26
  the
• 34:26
  ones
• 34:27
  that
• 34:27
  are
• 34:28
  really
• 34:29
  helping
• 34:29
  to
• 34:30
  answer
• 34:30
  those
• 34:31
  questions
• 34:31
  for
• 34:31
  the
• 34:32
  suppliers,
• 34:32
  that
• 34:32
  ensure
• 34:33
  that
• 34:33
  they're
• 34:33
  able
• 34:34
  to
• 34:34
  do
• 34:34
  the
• 34:34
  right
• 34:34
  thing
• 34:34
  for
• 34:35
  them.
• 34:36
  They
• 34:36
  are
• 34:36
  going
• 34:36
  to
• 34:37
  our
• 34:37
  florists
• 34:37
  and.
• 34:38
  Saying,
• 34:39
  I
• 34:39
  really
• 34:39
  like
• 34:40
  this
• 34:40
  color
• 34:40
  palette,
• 34:40
  I
• 34:41
  really
• 34:41
  like
• 34:41
  this
• 34:41
  style.
• 34:42
  I'm
• 34:43
  not
• 34:43
  necessarily
• 34:44
  wedded
• 34:44
  to
• 34:44
  that
• 34:44
  toffee.
• 34:45
  Nut
• 34:45
  rose
• 34:45
  that
• 34:46
  is
• 34:46
  grown
• 34:46
  in
• 34:46
  Colombia
• 34:47
  that
• 34:47
  doesn't
• 34:47
  have
• 34:47
  any
• 34:48
  sustainable
• 34:48
  credentials,
• 34:49
  but
• 34:49
  I
• 34:49
  really
• 34:49
  like
• 34:50
  that
• 34:50
  look.
• 34:51
  Can
• 34:51
  we
• 34:51
  recreate
• 34:52
  that
• 34:52
  with
• 34:52
  British
• 34:53
  flowers?
• 34:53
  You
• 34:54
  know,
• 34:54
  British
• 34:54
  flowers
• 34:55
  have
• 34:55
  come
• 34:56
  on
• 34:56
  like,
• 34:57
  there
• 34:57
  are
• 34:57
  just
• 34:57
  so
• 34:57
  many
• 34:58
  amazing
• 34:58
  growers.
• 34:58
  There
• 34:59
  is
• 34:59
  now
• 34:59
  an
• 34:59
  amazing
• 35:00
  wholesale
• 35:01
  community
• 35:02
  that
• 35:03
  connects
• 35:03
  florists
• 35:04
  to
• 35:04
  growers
• 35:05
  that
• 35:06
  you
• 35:06
  can
• 35:06
  get
• 35:06
  these
• 35:06
  amazing
• 35:07
  flowers
• 35:08
  all
• 35:08
  the
• 35:08
  way
• 35:09
  from
• 35:09
  February
• 35:10
  all
• 35:10
  the
• 35:10
  way
• 35:10
  until
• 35:11
  October.
• 35:11
  You
• 35:11
  can
• 35:12
  have
• 35:12
  flowers
• 35:13
  that
• 35:13
  are
• 35:13
  grown
• 35:13
  in
• 35:13
  the
• 35:14
  UK
• 35:14
  and
• 35:15
  just
• 35:15
  knowing
• 35:16
  that
• 35:16
  information
• 35:16
  and
• 35:17
  couples
• 35:17
  being
• 35:17
  open
• 35:18
  to
• 35:19
  trusting
• 35:20
  their
• 35:20
  florists
• 35:21
  that
• 35:21
  to
• 35:22
  make
• 35:22
  a
• 35:22
  British
• 35:23
  grown
• 35:23
  wedding
• 35:23
  for
• 35:24
  them
• 35:24
  and
• 35:24
  it
• 35:25
  have
• 35:25
  the
• 35:25
  look
• 35:25
  that
• 35:26
  they
• 35:26
  want,
• 35:26
  but
• 35:27
  not
• 35:27
  being
• 35:27
  specific
• 35:28
  about
• 35:29
  particular
• 35:29
  flower
• 35:30
  types,
• 35:30
  a.
• 35:30
  Number
• 35:31
  of
• 35:31
  stems,
• 35:32
  it
• 35:32
  means
• 35:32
  that
• 35:33
  that
• 35:33
  florist
• 35:34
  has
• 35:34
  the
• 35:34
  more
• 35:34
  flexibility
• 35:35
  to
• 35:35
  be
• 35:35
  able
• 35:36
  to
• 35:36
  deliver
• 35:37
  a
• 35:37
  sustainable
• 35:37
  wedding.
• 35:38
  But
• 35:38
  they're
• 35:39
  the
• 35:39
  hidden
• 35:39
  choices
• 35:40
  that
• 35:40
  nobody
• 35:40
  really,
• 35:41
  nobody
• 35:41
  sees
• 35:41
  them,
• 35:42
  nobody
• 35:42
  hears
• 35:42
  them.
• 35:43
  But
• 35:43
  they,
• 35:43
  they
• 35:44
  put
• 35:44
  the
• 35:44
  trust
• 35:44
  in
• 35:44
  the
• 35:45
  supplier,
• 35:45
  they
• 35:45
  choose
• 35:45
  that
• 35:45
  supplier
• 35:47
  to
• 35:47
  do
• 35:47
  the
• 35:47
  right
• 35:48
  thing
• 35:48
  and,
• 35:48
  and
• 35:49
  they
• 35:49
  will
• 35:49
  do
• 35:49
  the
• 35:49
  right
• 35:50
  thing.
• 35:51
  And
• 35:51
  there
• 35:51
  are
• 35:51
  lots
• 35:52
  of
• 35:52
  couples
• 35:52
  out
• 35:53
  there
• 35:53
  that
• 35:53
  we
• 35:53
  are
• 35:54
  seeing
• 35:54
  and
• 35:54
  we
• 35:54
  are
• 35:54
  absolutely
• 35:55
  seeing
• 35:55
  the
• 35:55
  growth
• 35:55
  in
• 35:56
  that.
• 35:56
  But
• 35:57
  there
• 35:57
  are
• 35:57
  always
• 35:57
  going
• 35:57
  to
• 35:57
  be
• 35:58
  the
• 35:58
  couples
• 35:58
  out
• 35:58
  there
• 35:58
  that
• 35:58
  are
• 35:59
  doing
• 35:59
  it
• 35:59
  because
• 36:00
  they
• 36:00
  want
• 36:00
  to
• 36:00
  be
• 36:00
  seen
• 36:01
  to
• 36:01
  be
• 36:01
  doing
• 36:01
  the
• 36:01
  right
• 36:01
  thing
• 36:02
  and
• 36:02
  we'll
• 36:02
  take
• 36:03
  it.
• 36:03
  If
• 36:04
  the
• 36:04
  right
• 36:04
  thing
• 36:04
  is
• 36:04
  being
• 36:05
  done,
• 36:05
  we'll
• 36:05
  take
• 36:06
  it.
• 36:06
  And
• 36:06
  I
• 36:06
  think
• 36:06
  that's
• 36:06
  probably
• 36:07
  the
• 36:07
  same
• 36:07
  in
• 36:07
  the
• 36:07
  supply
• 36:08
  community
• 36:08
  as
• 36:08
  well,
• 36:09
  to
• 36:09
  an
• 36:09
  extent.
• 36:10
  I
• 36:10
  think
• 36:10
  it's
• 36:10
  interesting
• 36:11
  because
• 36:11
  you
• 36:11
  talk
• 36:11
  about
• 36:11
  the
• 36:11
  kind
• 36:12
  of
• 36:12
  obvious
• 36:12
  choices
• 36:13
  and
• 36:13
  the
• 36:13
  hidden
• 36:13
  choices.
• 36:14
  So
• 36:14
  going
• 36:14
  back
• 36:15
  to
• 36:15
  just
• 36:15
  what
• 36:15
  we
• 36:15
  were
• 36:15
  talking
• 36:16
  about
• 36:16
  a
• 36:16
  minute
• 36:16
  ago
• 36:16
  about
• 36:16
  the
• 36:17
  website
• 36:17
  that
• 36:17
  we
• 36:17
  can
• 36:18
  go
• 36:18
  on
• 36:18
  and
• 36:18
  check
• 36:18
  our
• 36:18
  hosting,
• 36:19
  so
• 36:19
  I
• 36:19
  could
• 36:20
  go
• 36:20
  and
• 36:20
  do
• 36:20
  that
• 36:20
  now.
• 36:21
  After
• 36:21
  this
• 36:21
  call
• 36:22
  and
• 36:22
  I
• 36:22
  could
• 36:22
  see
• 36:23
  that
• 36:23
  there's
• 36:23
  a
• 36:23
  problem
• 36:23
  and
• 36:24
  change
• 36:24
  my
• 36:24
  hosting
• 36:25
  and
• 36:25
  then
• 36:25
  I've
• 36:25
  got
• 36:25
  a
• 36:25
  choice.
• 36:25
  I
• 36:26
  could
• 36:26
  then
• 36:26
  go
• 36:26
  on
• 36:26
  Instagram
• 36:26
  and
• 36:27
  shout
• 36:27
  about
• 36:27
  that
• 36:27
  to
• 36:27
  everyone
• 36:28
  and
• 36:28
  say,
• 36:28
  look
• 36:29
  at
• 36:29
  me,
• 36:29
  I'm
• 36:29
  amazing,
• 36:29
  I've
• 36:30
  just
• 36:30
  changed
• 36:30
  this.
• 36:31
  Or
• 36:31
  I
• 36:31
  could
• 36:31
  just
• 36:32
  stay
• 36:32
  silent
• 36:32
  and
• 36:32
  my
• 36:33
  life
• 36:33
  will
• 36:33
  move
• 36:33
  on.
• 36:33
  But
• 36:34
  I
• 36:34
  know
• 36:34
  I've
• 36:34
  made
• 36:34
  the
• 36:34
  right
• 36:34
  choice.
• 36:35
  Now
• 36:36
  we
• 36:36
  can
• 36:36
  talk
• 36:36
  about
• 36:36
  the
• 36:36
  rights
• 36:37
  and
• 36:37
  the
• 36:37
  wrongs
• 36:37
  of
• 36:37
  both
• 36:37
  of
• 36:38
  those
• 36:38
  options,
• 36:38
  but
• 36:39
  there
• 36:39
  is
• 36:39
  a
• 36:39
  little
• 36:39
  juxtaposition
• 36:40
  here,
• 36:40
  because
• 36:40
  actually
• 36:41
  when.
• 36:41
  And
• 36:41
  we're
• 36:42
  also
• 36:42
  saying
• 36:42
  we
• 36:42
  need
• 36:42
  to
• 36:42
  be
• 36:43
  marketing
• 36:43
  to
• 36:43
  our
• 36:43
  couples
• 36:44
  and
• 36:44
  showcasing
• 36:45
  our
• 36:45
  sustainable
• 36:46
  choices
• 36:46
  and
• 36:47
  showcasing
• 36:47
  what
• 36:48
  we
• 36:48
  do.
• 36:48
  So
• 36:49
  where
• 36:49
  do
• 36:49
  you
• 36:49
  think
• 36:49
  the
• 36:50
  balance
• 36:50
  lies,
• 36:51
  Michelle?
• 36:51
  And
• 36:51
  how
• 36:52
  do
• 36:52
  you
• 36:52
  think
• 36:52
  as
• 36:52
  suppliers,
• 36:53
  people
• 36:54
  can
• 36:54
  kind
• 36:54
  of
• 36:55
  execute
• 36:55
  and
• 36:56
  show
• 36:56
  what
• 36:56
  they're
• 36:56
  doing,
• 36:57
  but
• 36:57
  in
• 36:57
  a
• 36:57
  really
• 36:58
  mindful
• 36:58
  way?
• 36:59
  So
• 37:00
  it's
• 37:00
  just
• 37:00
  about
• 37:00
  transparency.
• 37:01
  It
• 37:02
  is
• 37:02
  about
• 37:02
  the
• 37:03
  good,
• 37:03
  the
• 37:03
  bad,
• 37:03
  the
• 37:03
  ugly
• 37:04
  and
• 37:05
  no
• 37:05
  matter
• 37:05
  what,
• 37:06
  showing
• 37:06
  it.
• 37:07
  So
• 37:07
  if
• 37:07
  you
• 37:08
  are
• 37:08
  starting
• 37:08
  out
• 37:08
  on
• 37:08
  your
• 37:09
  sustainable
• 37:09
  journey,
• 37:10
  if
• 37:10
  you
• 37:10
  are
• 37:10
  going
• 37:10
  to
• 37:10
  go
• 37:11
  and
• 37:11
  check
• 37:11
  out
• 37:11
  your
• 37:12
  website
• 37:12
  and
• 37:12
  you
• 37:13
  going
• 37:13
  to
• 37:13
  see
• 37:13
  what
• 37:13
  it's
• 37:13
  like
• 37:14
  there
• 37:14
  and
• 37:14
  then
• 37:15
  you're
• 37:15
  going
• 37:15
  to
• 37:15
  change
• 37:15
  it,
• 37:16
  shout
• 37:16
  about
• 37:16
  it,
• 37:16
  tell
• 37:17
  people
• 37:17
  that
• 37:17
  you've
• 37:17
  done
• 37:18
  it,
• 37:18
  just
• 37:18
  like
• 37:18
  we
• 37:19
  were
• 37:19
  talking
• 37:19
  about
• 37:19
  earlier
• 37:19
  with
• 37:19
  the
• 37:19
  ripples
• 37:20
  like
• 37:20
  we've
• 37:20
  got,
• 37:21
  we
• 37:21
  don't
• 37:21
  know
• 37:21
  where
• 37:22
  those
• 37:22
  ripples
• 37:22
  are
• 37:22
  going
• 37:22
  to
• 37:23
  end
• 37:23
  up.
• 37:23
  Actually.
• 37:24
  You
• 37:24
  could
• 37:24
  influence
• 37:25
  so
• 37:26
  many
• 37:26
  other
• 37:26
  businesses
• 37:26
  to
• 37:27
  make
• 37:27
  a
• 37:27
  change
• 37:27
  that
• 37:27
  would
• 37:28
  influence
• 37:28
  so
• 37:28
  many
• 37:28
  other
• 37:29
  weddings.
• 37:30
  So
• 37:30
  actually
• 37:31
  it,
• 37:31
  although
• 37:32
  we
• 37:32
  think
• 37:32
  about,
• 37:33
  okay,
• 37:33
  well,
• 37:33
  I
• 37:33
  can
• 37:34
  make
• 37:34
  that
• 37:34
  change
• 37:34
  in
• 37:34
  my
• 37:34
  business,
• 37:35
  if
• 37:35
  we
• 37:36
  don't
• 37:36
  talk.
• 37:36
  About
• 37:36
  it,
• 37:37
  we
• 37:37
  can't
• 37:37
  amplify
• 37:37
  it.
• 37:38
  And
• 37:38
  so
• 37:38
  by
• 37:38
  just
• 37:39
  by
• 37:39
  talking
• 37:39
  about.
• 37:40
  It,
• 37:40
  being
• 37:40
  really
• 37:40
  transparent,
• 37:41
  you
• 37:41
  know,
• 37:42
  yes,
• 37:42
  this
• 37:42
  is
• 37:43
  the
• 37:43
  very
• 37:43
  first
• 37:43
  thing
• 37:44
  I've.
• 37:44
  Done
• 37:44
  in
• 37:44
  my
• 37:44
  sustainable
• 37:45
  journey.
• 37:45
  But
• 37:46
  it,
• 37:46
  it
• 37:46
  started
• 37:47
  me
• 37:47
  on
• 37:47
  my
• 37:47
  journey
• 37:48
  and
• 37:49
  I've
• 37:49
  told
• 37:49
  the
• 37:49
  world
• 37:50
  and.
• 37:50
  So
• 37:50
  I
• 37:51
  now
• 37:51
  feel
• 37:51
  accountable
• 37:52
  to
• 37:52
  go
• 37:52
  and
• 37:52
  take
• 37:52
  step
• 37:53
  two,
• 37:53
  because
• 37:54
  very
• 37:54
  often,
• 37:55
  particularly,
• 37:56
  you
• 37:56
  know,
• 37:57
  soul
• 37:57
  traders,
• 37:58
  you
• 37:58
  know,
• 37:59
  we
• 37:59
  have
• 38:00
  this
• 38:00
  idea
• 38:01
  that,
• 38:01
  you
• 38:01
  know,
• 38:01
  kind
• 38:02
  of
• 38:02
  we're
• 38:02
  in
• 38:02
  our
• 38:02
  own
• 38:02
  little.
• 38:03
  Worlds,
• 38:03
  but
• 38:03
  actually
• 38:04
  we're
• 38:04
  not
• 38:04
  in
• 38:04
  our
• 38:05
  own
• 38:05
  little
• 38:05
  worlds.
• 38:06
  The
• 38:07
  world
• 38:07
  is
• 38:07
  very
• 38:07
  much
• 38:08
  looking
• 38:08
  at
• 38:08
  what
• 38:08
  we're
• 38:08
  doing.
• 38:09
  And
• 38:09
  if
• 38:09
  we're
• 38:09
  being
• 38:10
  transparent
• 38:10
  and
• 38:10
  we're.
• 38:11
  Showing
• 38:11
  off
• 38:11
  our
• 38:11
  journey
• 38:12
  and
• 38:12
  we're
• 38:12
  being.
• 38:13
  Honest
• 38:13
  about
• 38:13
  it,
• 38:14
  good,
• 38:14
  bad,
• 38:15
  ugly,
• 38:15
  then
• 38:16
  it
• 38:16
  is
• 38:16
  going
• 38:16
  to
• 38:16
  encourage
• 38:17
  other
• 38:17
  people.
• 38:17
  You
• 38:18
  become
• 38:18
  much
• 38:18
  more
• 38:18
  relatable.
• 38:19
  That
• 38:19
  no,
• 38:19
  like,
• 38:20
  trust
• 38:20
  factor
• 38:20
  for
• 38:20
  your
• 38:21
  clients
• 38:21
  is
• 38:21
  there.
• 38:22
  They
• 38:22
  see
• 38:22
  you're
• 38:23
  not
• 38:23
  perfect,
• 38:23
  you're
• 38:24
  not.
• 38:24
  Claiming
• 38:24
  to
• 38:24
  be
• 38:25
  perfect,
• 38:25
  but
• 38:25
  you,
• 38:26
  you're.
• 38:26
  You'Re
• 38:26
  showing
• 38:27
  what
• 38:27
  you're
• 38:27
  doing.
• 38:27
  You're.
• 38:28
  You're
• 38:28
  Educating
• 38:29
  people
• 38:29
  and
• 38:30
  you're
• 38:30
  trying
• 38:30
  to
• 38:31
  also
• 38:31
  inspire
• 38:31
  them.
• 38:32
  And
• 38:32
  being
• 38:32
  honest
• 38:33
  is
• 38:33
  the
• 38:34
  only
• 38:34
  way
• 38:34
  forward.
• 38:35
  Never
• 38:36
  go
• 38:36
  out
• 38:36
  there
• 38:36
  and
• 38:37
  say
• 38:37
  that
• 38:37
  you
• 38:37
  are
• 38:38
  doing
• 38:38
  everything.
• 38:38
  Amazingly,
• 38:39
  if
• 38:39
  you
• 38:39
  aren't,
• 38:40
  if
• 38:40
  you
• 38:40
  can't.
• 38:40
  Can'T
• 38:41
  have
• 38:41
  no
• 38:41
  evidence
• 38:42
  to
• 38:42
  support
• 38:42
  it.
• 38:43
  Don'T
• 38:43
  say
• 38:43
  it,
• 38:44
  just
• 38:44
  be
• 38:45
  honest.
• 38:45
  Showcase
• 38:46
  every
• 38:46
  step
• 38:46
  of
• 38:46
  your
• 38:47
  journey
• 38:47
  and.
• 38:47
  Encourage
• 38:48
  others
• 38:48
  to
• 38:48
  do
• 38:48
  the
• 38:48
  same.
• 38:49
  I
• 38:49
  love
• 38:49
  that
• 38:49
  idea
• 38:50
  of
• 38:50
  just
• 38:50
  being
• 38:51
  transparent
• 38:51
  and
• 38:51
  just
• 38:52
  talking
• 38:52
  about
• 38:52
  it,
• 38:52
  because
• 38:52
  you're
• 38:52
  right.
• 38:53
  As
• 38:53
  I
• 38:53
  say,
• 38:53
  as
• 38:53
  a
• 38:53
  marketer,
• 38:54
  people
• 38:54
  buy
• 38:54
  from
• 38:54
  people.
• 38:55
  People
• 38:55
  want
• 38:55
  to
• 38:55
  understand.
• 38:55
  And
• 38:56
  actually
• 38:56
  your
• 38:56
  couples
• 38:57
  and
• 38:57
  your
• 38:57
  fellow
• 38:57
  suppliers
• 38:58
  will
• 38:58
  also
• 38:58
  feel
• 38:59
  seen
• 38:59
  and
• 38:59
  heard
• 38:59
  in
• 39:00
  that
• 39:00
  because
• 39:00
  they're
• 39:00
  also
• 39:01
  probably
• 39:01
  thinking,
• 39:02
  oh,
• 39:02
  I
• 39:02
  can't
• 39:02
  do
• 39:02
  the
• 39:03
  everything.
• 39:03
  I
• 39:03
  can't
• 39:03
  be
• 39:04
  perfect,
• 39:05
  but
• 39:05
  I
• 39:05
  could
• 39:05
  actually
• 39:05
  do
• 39:06
  that
• 39:06
  one
• 39:06
  little
• 39:07
  thing.
• 39:07
  And
• 39:07
  so
• 39:08
  and
• 39:08
  so
• 39:08
  has
• 39:08
  given
• 39:08
  me
• 39:08
  permission
• 39:09
  to
• 39:09
  be
• 39:09
  okay
• 39:10
  with
• 39:10
  just
• 39:10
  doing
• 39:10
  that
• 39:10
  thing.
• 39:11
  Now
• 39:11
  that
• 39:11
  actually
• 39:11
  brings
• 39:12
  me
• 39:12
  on
• 39:12
  to
• 39:12
  my
• 39:12
  next
• 39:13
  little
• 39:13
  topic
• 39:13
  of
• 39:13
  conversation
• 39:14
  that
• 39:14
  I
• 39:14
  had
• 39:14
  noted
• 39:14
  down
• 39:15
  here.
• 39:15
  Now,
• 39:15
  I'm
• 39:15
  very
• 39:16
  about
• 39:16
  transparency
• 39:17
  and
• 39:17
  honesty
• 39:18
  on
• 39:18
  this
• 39:18
  podcast.
• 39:19
  And
• 39:19
  I
• 39:19
  think
• 39:19
  one
• 39:19
  of
• 39:20
  the
• 39:20
  things
• 39:20
  that
• 39:20
  people
• 39:21
  are
• 39:21
  scared
• 39:21
  of,
• 39:22
  and
• 39:22
  I
• 39:22
  will
• 39:22
  include
• 39:22
  myself
• 39:23
  in
• 39:23
  this,
• 39:23
  is
• 39:24
  that
• 39:24
  fear
• 39:24
  of
• 39:24
  judgment,
• 39:25
  of
• 39:26
  saying
• 39:26
  to
• 39:26
  the
• 39:26
  world,
• 39:27
  I'm
• 39:27
  trying
• 39:27
  to
• 39:28
  be
• 39:28
  more
• 39:28
  sustainable,
• 39:28
  or,
• 39:29
  you
• 39:29
  know,
• 39:29
  putting
• 39:30
  on
• 39:30
  their
• 39:30
  website
• 39:31
  that
• 39:31
  they're
• 39:31
  working
• 39:31
  with
• 39:31
  you,
• 39:32
  or,
• 39:32
  you
• 39:32
  know,
• 39:32
  I've
• 39:33
  listened
• 39:33
  to
• 39:33
  the
• 39:33
  sustainability
• 39:34
  podcast,
• 39:34
  whatever
• 39:34
  it
• 39:34
  is,
• 39:35
  and
• 39:35
  then
• 39:35
  they're
• 39:36
  scared
• 39:37
  about
• 39:37
  the
• 39:37
  backlash.
• 39:38
  Now,
• 39:38
  in
• 39:39
  the
• 39:40
  kind
• 39:40
  of
• 39:40
  world
• 39:41
  of
• 39:41
  transparency,
• 39:42
  I'm
• 39:42
  going
• 39:42
  to
• 39:42
  share
• 39:42
  my
• 39:43
  own
• 39:43
  thoughts
• 39:43
  on
• 39:43
  this.
• 39:44
  So
• 39:44
  we're
• 39:44
  going
• 39:44
  to
• 39:45
  talk
• 39:45
  about
• 39:45
  it
• 39:45
  in
• 39:45
  a
• 39:45
  minute,
• 39:45
  but
• 39:46
  I
• 39:46
  am
• 39:46
  going
• 39:46
  to
• 39:46
  be
• 39:46
  coming
• 39:47
  to
• 39:47
  speak
• 39:47
  on
• 39:47
  a
• 39:48
  panel
• 39:48
  for
• 39:49
  you
• 39:49
  at
• 39:49
  your
• 39:49
  sustainable
• 39:50
  conference.
• 39:51
  And
• 39:51
  I'm
• 39:51
  really
• 39:51
  excited
• 39:52
  about
• 39:52
  it.
• 39:53
  I'm
• 39:53
  really
• 39:53
  pleased
• 39:54
  that
• 39:54
  I
• 39:54
  found
• 39:54
  a
• 39:54
  way
• 39:54
  that
• 39:54
  I
• 39:55
  can
• 39:55
  support
• 39:55
  it
• 39:55
  and
• 39:55
  publicly
• 39:56
  talk
• 39:56
  about
• 39:56
  it.
• 39:57
  Because
• 39:57
  as
• 39:57
  I
• 39:57
  said
• 39:57
  to
• 39:58
  you
• 39:58
  in
• 39:58
  an
• 39:58
  email,
• 39:58
  I
• 39:59
  can't
• 39:59
  talk
• 39:59
  about
• 39:59
  all
• 39:59
  of
• 39:59
  the
• 39:59
  events,
• 40:00
  but
• 40:00
  if
• 40:00
  I'm
• 40:00
  involved
• 40:01
  in
• 40:01
  them,
• 40:01
  if
• 40:01
  I'm
• 40:01
  part
• 40:01
  of
• 40:02
  them,
• 40:02
  then
• 40:02
  I'd
• 40:02
  love
• 40:03
  to
• 40:03
  talk
• 40:03
  about
• 40:03
  it
• 40:03
  and
• 40:03
  share
• 40:03
  about
• 40:04
  it.
• 40:04
  And
• 40:04
  I
• 40:04
  do
• 40:04
  love
• 40:04
  what
• 40:04
  you
• 40:05
  do
• 40:05
  do.
• 40:05
  But
• 40:05
  there's
• 40:05
  that
• 40:06
  little
• 40:06
  bit
• 40:06
  inside
• 40:06
  of
• 40:06
  my
• 40:07
  head
• 40:07
  that
• 40:07
  thinks,
• 40:08
  will
• 40:08
  people
• 40:09
  call
• 40:09
  me
• 40:09
  out
• 40:09
  on
• 40:10
  that
• 40:10
  if
• 40:10
  I
• 40:10
  sit
• 40:10
  on
• 40:11
  that
• 40:11
  stage
• 40:11
  and
• 40:11
  I'm
• 40:11
  talking
• 40:11
  about
• 40:12
  it
• 40:12
  and
• 40:12
  being
• 40:12
  part
• 40:12
  of
• 40:12
  it?
• 40:13
  And
• 40:13
  then
• 40:13
  they
• 40:14
  know
• 40:14
  I'm
• 40:14
  going
• 40:14
  to
• 40:14
  Disney
• 40:14
  World
• 40:15
  on
• 40:15
  an
• 40:15
  airplane
• 40:15
  in
• 40:16
  April,
• 40:16
  will
• 40:17
  people
• 40:17
  be
• 40:17
  like,
• 40:17
  how
• 40:17
  dare
• 40:18
  you
• 40:18
  come
• 40:18
  to
• 40:18
  this
• 40:18
  summit?
• 40:19
  And
• 40:19
  I'm
• 40:19
  sharing
• 40:20
  that
• 40:20
  because
• 40:20
  I
• 40:20
  think
• 40:20
  that
• 40:21
  is
• 40:21
  genuinely
• 40:21
  what
• 40:22
  a
• 40:22
  lot
• 40:22
  of
• 40:22
  suppliers
• 40:22
  and
• 40:22
  people
• 40:23
  in
• 40:23
  the
• 40:23
  real
• 40:23
  world
• 40:24
  think,
• 40:24
  is
• 40:24
  that
• 40:24
  they're
• 40:24
  like,
• 40:25
  I
• 40:25
  want
• 40:25
  to
• 40:25
  take
• 40:25
  these
• 40:25
  steps.
• 40:26
  I
• 40:26
  want
• 40:26
  to
• 40:26
  be
• 40:26
  part
• 40:26
  of
• 40:26
  These
• 40:26
  things.
• 40:27
  I
• 40:27
  want
• 40:27
  to
• 40:27
  help,
• 40:28
  but
• 40:28
  I
• 40:28
  also
• 40:28
  don't
• 40:29
  want
• 40:29
  people
• 40:29
  calling
• 40:29
  me
• 40:30
  out
• 40:30
  and
• 40:30
  saying,
• 40:30
  you
• 40:30
  shouldn't
• 40:31
  be
• 40:31
  doing
• 40:31
  this.
• 40:31
  This.
• 40:32
  Absolutely.
• 40:32
  And
• 40:33
  you
• 40:33
  are
• 40:34
  absolutely
• 40:34
  not
• 40:34
  alone,
• 40:35
  for
• 40:35
  sure.
• 40:35
  Yeah.
• 40:36
  Every
• 40:36
  single
• 40:37
  person
• 40:38
  that
• 40:38
  is
• 40:38
  coming
• 40:39
  to
• 40:39
  the
• 40:39
  summit
• 40:40
  is
• 40:40
  on
• 40:40
  their
• 40:40
  own
• 40:41
  sustainable
• 40:41
  journey.
• 40:42
  Like,
• 40:42
  it
• 40:42
  never
• 40:42
  stops.
• 40:43
  We
• 40:43
  are
• 40:43
  on
• 40:44
  our
• 40:44
  own
• 40:44
  sustainable
• 40:44
  journey.
• 40:45
  And
• 40:45
  I
• 40:46
  think
• 40:46
  it's
• 40:46
  really
• 40:47
  important
• 40:47
  to.
• 40:47
  Acknowledge,
• 40:48
  you
• 40:48
  know,
• 40:48
  we
• 40:48
  have
• 40:48
  been
• 40:49
  running
• 40:49
  this
• 40:49
  summit
• 40:49
  for,
• 40:50
  this
• 40:50
  will
• 40:50
  be
• 40:50
  our
• 40:50
  fourth
• 40:51
  year.
• 40:51
  And
• 40:52
  every
• 40:52
  year
• 40:52
  we
• 40:52
  have
• 40:52
  come
• 40:53
  across
• 40:53
  these
• 40:53
  same
• 40:54
  kind
• 40:54
  of
• 40:54
  concerns
• 40:54
  from
• 40:54
  people.
• 40:55
  You
• 40:55
  know,
• 40:56
  how
• 40:56
  can
• 40:56
  I
• 40:56
  sit
• 40:57
  on.
• 40:57
  The
• 40:57
  stage
• 40:58
  and
• 40:58
  talk
• 40:58
  about
• 40:58
  this,
• 40:58
  this.
• 40:59
  When
• 40:59
  I,
• 41:00
  I'm
• 41:00
  not,
• 41:00
  I'm
• 41:01
  not
• 41:01
  far
• 41:01
  along
• 41:01
  in
• 41:01
  my
• 41:02
  journey?
• 41:02
  I
• 41:02
  don't
• 41:02
  have
• 41:02
  the
• 41:03
  answers.
• 41:03
  I,
• 41:03
  you
• 41:03
  know,
• 41:04
  I
• 41:04
  don't
• 41:04
  know
• 41:04
  my
• 41:04
  carbon
• 41:05
  footprint
• 41:05
  as
• 41:05
  a
• 41:05
  business.
• 41:06
  How
• 41:06
  can
• 41:06
  I
• 41:06
  come
• 41:06
  and
• 41:07
  talk
• 41:07
  about,
• 41:07
  you
• 41:07
  know,
• 41:08
  actually
• 41:09
  what
• 41:09
  we
• 41:09
  do
• 41:10
  as.
• 41:10
  Businesses
• 41:11
  every
• 41:11
  single
• 41:12
  day
• 41:13
  can
• 41:13
  be
• 41:14
  a
• 41:14
  sustainable
• 41:15
  way
• 41:15
  of
• 41:16
  doing
• 41:16
  business.
• 41:17
  We
• 41:17
  don't
• 41:17
  want
• 41:17
  people
• 41:18
  to
• 41:18
  change
• 41:18
  what
• 41:19
  they
• 41:19
  do
• 41:19
  in
• 41:19
  their
• 41:19
  business.
• 41:20
  We
• 41:20
  just
• 41:21
  want
• 41:21
  them
• 41:21
  to
• 41:21
  be
• 41:21
  conscious.
• 41:22
  About
• 41:22
  the
• 41:22
  choices
• 41:22
  that
• 41:23
  they
• 41:23
  make.
• 41:23
  So
• 41:24
  marketing
• 41:25
  is
• 41:25
  still
• 41:25
  marketing.
• 41:26
  Sustainable
• 41:27
  marketing
• 41:27
  is,
• 41:28
  is
• 41:28
  kind
• 41:28
  of,
• 41:29
  it's
• 41:29
  kind
• 41:29
  of
• 41:29
  marketed
• 41:30
  as
• 41:30
  this
• 41:31
  different
• 41:31
  thing.
• 41:32
  Like,
• 41:32
  oh,
• 41:32
  you
• 41:32
  need
• 41:32
  a
• 41:33
  sustainable
• 41:33
  marketer
• 41:34
  to
• 41:34
  come
• 41:34
  and
• 41:34
  help
• 41:34
  you
• 41:34
  promote
• 41:34
  your
• 41:35
  sustainable
• 41:35
  story.
• 41:36
  No,
• 41:36
  no,
• 41:36
  you
• 41:37
  don't.
• 41:37
  You
• 41:37
  need
• 41:38
  to
• 41:38
  understand
• 41:39
  the
• 41:39
  principles
• 41:39
  of
• 41:40
  marketing
• 41:40
  and
• 41:41
  how
• 41:41
  important
• 41:42
  authenticity
• 41:43
  is.
• 41:44
  That's
• 41:44
  what
• 41:44
  you
• 41:44
  need
• 41:45
  to
• 41:45
  understand.
• 41:46
  And
• 41:46
  so
• 41:47
  having
• 41:47
  you
• 41:47
  come
• 41:48
  and
• 41:48
  join.
• 41:48
  Us
• 41:48
  at
• 41:49
  the
• 41:49
  summit
• 41:49
  and
• 41:50
  for
• 41:50
  you.
• 41:50
  To
• 41:50
  come
• 41:50
  and
• 41:51
  talk
• 41:51
  about
• 41:51
  something
• 41:51
  that
• 41:52
  you're
• 41:52
  already
• 41:52
  talking
• 41:53
  to
• 41:53
  your
• 41:53
  audience
• 41:53
  about
• 41:54
  is
• 41:54
  really
• 41:55
  important.
• 41:55
  And
• 41:56
  the,
• 41:56
  the
• 41:56
  experience
• 41:57
  and
• 41:57
  the
• 41:57
  journey
• 41:58
  that
• 41:58
  you
• 41:58
  have
• 41:59
  had
• 41:59
  as
• 41:59
  a
• 41:59
  business
• 42:00
  owner,
• 42:01
  you
• 42:01
  have
• 42:01
  come
• 42:01
  up
• 42:02
  against
• 42:02
  these
• 42:02
  experiences.
• 42:03
  You
• 42:03
  have
• 42:04
  seen
• 42:04
  these
• 42:04
  things
• 42:04
  in
• 42:04
  your
• 42:05
  businesses.
• 42:05
  You
• 42:05
  work
• 42:06
  with
• 42:06
  businesses
• 42:06
  on
• 42:07
  a
• 42:07
  daily
• 42:07
  basis
• 42:07
  that
• 42:08
  experience
• 42:09
  the
• 42:10
  same
• 42:10
  things
• 42:10
  that
• 42:11
  our
• 42:11
  audience
• 42:11
  in
• 42:11
  the
• 42:11
  room
• 42:12
  experience.
• 42:12
  And
• 42:13
  so
• 42:13
  it's
• 42:14
  really
• 42:14
  valuable
• 42:16
  to
• 42:16
  have
• 42:16
  that
• 42:17
  knowledge.
• 42:17
  It.
• 42:18
  You
• 42:18
  don't
• 42:19
  need
• 42:19
  to
• 42:19
  be
• 42:20
  a
• 42:20
  perfect.
• 42:21
  Sustainable
• 42:22
  business
• 42:22
  with
• 42:22
  a
• 42:22
  B
• 42:23
  corp
• 42:23
  and.
• 42:24
  You
• 42:24
  know,
• 42:24
  wearing
• 42:25
  clothes
• 42:25
  that
• 42:25
  are
• 42:26
  all
• 42:26
  secondhand
• 42:27
  or
• 42:27
  gifted
• 42:28
  and
• 42:28
  never
• 42:29
  fly
• 42:29
  on
• 42:29
  a
• 42:29
  plane
• 42:30
  like
• 42:30
  that
• 42:31
  is.
• 42:31
  Like
• 42:31
  we
• 42:32
  said
• 42:32
  at
• 42:32
  the
• 42:32
  very
• 42:32
  beginning,
• 42:33
  there
• 42:33
  is
• 42:33
  no
• 42:33
  judgment
• 42:34
  here.
• 42:34
  Everybody
• 42:35
  is
• 42:35
  on
• 42:35
  a
• 42:35
  journey.
• 42:36
  We
• 42:36
  do
• 42:36
  not
• 42:37
  want
• 42:37
  people
• 42:37
  to
• 42:37
  stand
• 42:38
  up
• 42:38
  and
• 42:38
  pretend
• 42:39
  that
• 42:40
  is
• 42:40
  not
• 42:40
  what
• 42:40
  we're
• 42:40
  about.
• 42:41
  We
• 42:41
  want
• 42:42
  people
• 42:42
  to
• 42:42
  be
• 42:43
  authentic,
• 42:43
  to.
• 42:44
  Tell
• 42:44
  us
• 42:44
  what
• 42:45
  sustainability
• 42:45
  means
• 42:46
  to
• 42:46
  them.
• 42:46
  Where
• 42:46
  they
• 42:47
  are
• 42:47
  on
• 42:47
  their
• 42:47
  journey,
• 42:48
  what.
• 42:48
  They'Re
• 42:49
  seeing
• 42:49
  with
• 42:49
  their
• 42:50
  audiences.
• 42:51
  Because
• 42:51
  the
• 42:52
  more
• 42:52
  knowledge
• 42:53
  we
• 42:53
  have
• 42:53
  about.
• 42:53
  What
• 42:54
  is
• 42:54
  going
• 42:54
  on
• 42:54
  in
• 42:54
  the
• 42:55
  wider.
• 42:55
  Industry,
• 42:56
  the
• 42:56
  more
• 42:56
  we
• 42:57
  know,
• 42:57
  the
• 42:57
  more
• 42:57
  we
• 42:57
  can
• 42:58
  support.
• 42:59
  If
• 42:59
  there
• 42:59
  is,
• 43:00
  if
• 43:00
  there
• 43:00
  is
• 43:00
  so
• 43:01
  many
• 43:01
  people
• 43:01
  that
• 43:01
  have
• 43:02
  this
• 43:02
  same
• 43:02
  fear.
• 43:03
  Okay,
• 43:03
  well,
• 43:03
  then
• 43:04
  that's
• 43:04
  what
• 43:04
  we
• 43:04
  need
• 43:04
  to
• 43:05
  break
• 43:05
  down.
• 43:05
  We
• 43:05
  need
• 43:05
  to
• 43:06
  break
• 43:06
  down
• 43:06
  where
• 43:06
  that's.
• 43:06
  Coming
• 43:07
  from
• 43:07
  and
• 43:07
  we
• 43:07
  need
• 43:08
  to
• 43:08
  overcome
• 43:08
  those
• 43:08
  barriers,
• 43:09
  because
• 43:09
  if
• 43:10
  that
• 43:10
  is
• 43:10
  the
• 43:10
  main
• 43:11
  barrier,
• 43:11
  then
• 43:12
  then
• 43:12
  that
• 43:12
  doesn't
• 43:13
  need
• 43:13
  to
• 43:13
  be
• 43:13
  there.
• 43:14
  So
• 43:14
  we
• 43:14
  can,
• 43:15
  we
• 43:15
  can
• 43:15
  talk
• 43:16
  to
• 43:16
  that
• 43:16
  and
• 43:16
  we
• 43:16
  can
• 43:17
  encourage
• 43:17
  people
• 43:18
  to.
• 43:18
  Know,
• 43:19
  to
• 43:19
  put
• 43:19
  that
• 43:19
  aside,
• 43:20
  come
• 43:20
  listen,
• 43:21
  find
• 43:21
  out
• 43:22
  actually
• 43:22
  what
• 43:23
  you
• 43:23
  can
• 43:23
  do.
• 43:24
  And
• 43:24
  then
• 43:24
  it's
• 43:24
  your
• 43:25
  choice
• 43:25
  if
• 43:25
  you.
• 43:25
  Choose
• 43:25
  to
• 43:26
  share
• 43:26
  it.
• 43:26
  You
• 43:26
  know,
• 43:27
  we
• 43:27
  think
• 43:27
  you
• 43:27
  should
• 43:27
  be
• 43:28
  sharing
• 43:28
  it.
• 43:28
  We
• 43:28
  should
• 43:28
  think
• 43:29
  we
• 43:29
  should
• 43:29
  be
• 43:29
  sharing.
• 43:29
  Every
• 43:29
  element
• 43:30
  of
• 43:30
  your
• 43:30
  journey.
• 43:30
  But
• 43:31
  it
• 43:31
  is
• 43:31
  still
• 43:31
  your
• 43:31
  business,
• 43:32
  it's
• 43:32
  still
• 43:32
  your
• 43:33
  choice.
• 43:33
  And
• 43:34
  so
• 43:34
  actually,
• 43:34
  if
• 43:34
  you
• 43:34
  feel
• 43:35
  like
• 43:35
  you
• 43:35
  need
• 43:35
  to
• 43:36
  have
• 43:36
  a
• 43:36
  little
• 43:37
  bit
• 43:37
  of
• 43:37
  sustainability
• 43:38
  work
• 43:38
  onto
• 43:38
  your
• 43:38
  belt
• 43:39
  before
• 43:39
  you
• 43:39
  shout
• 43:39
  about
• 43:40
  it,
• 43:40
  then
• 43:40
  you've
• 43:40
  got
• 43:40
  to
• 43:41
  do
• 43:41
  what's
• 43:41
  right
• 43:41
  for
• 43:41
  you.
• 43:42
  And
• 43:42
  we're
• 43:42
  not
• 43:42
  going
• 43:43
  to
• 43:43
  make
• 43:43
  everybody
• 43:44
  publicly
• 43:45
  shout
• 43:45
  about,
• 43:46
  you
• 43:46
  know,
• 43:46
  their
• 43:46
  first,
• 43:47
  first
• 43:47
  step.
• 43:47
  We
• 43:48
  would
• 43:48
  love
• 43:48
  it,
• 43:49
  but
• 43:49
  you've
• 43:49
  got.
• 43:49
  To
• 43:50
  be
• 43:50
  ready
• 43:50
  to
• 43:51
  talk
• 43:51
  about
• 43:51
  it.
• 43:52
  Nobody,
• 43:53
  nobody
• 43:54
  wants
• 43:54
  to
• 43:55
  actively
• 43:55
  pull
• 43:56
  people
• 43:56
  down
• 43:56
  for
• 43:57
  being
• 43:57
  better.
• 43:58
  And
• 43:58
  if
• 43:58
  they
• 43:58
  do,
• 43:59
  you
• 43:59
  don't
• 43:59
  need.
• 44:00
  Those
• 44:00
  people
• 44:00
  in
• 44:00
  your
• 44:01
  lives,
• 44:01
  whether
• 44:01
  that
• 44:02
  is
• 44:02
  potential
• 44:03
  customers,
• 44:03
  clients
• 44:04
  or
• 44:04
  suppliers.
• 44:05
  You
• 44:06
  don't
• 44:06
  need
• 44:06
  those
• 44:07
  people.
• 44:07
  You
• 44:08
  won't
• 44:08
  need
• 44:08
  to
• 44:08
  surround
• 44:09
  yourself
• 44:09
  with
• 44:09
  people
• 44:10
  that
• 44:10
  are
• 44:10
  going
• 44:10
  to
• 44:10
  support
• 44:10
  you
• 44:11
  on
• 44:11
  this
• 44:11
  journey.
• 44:12
  And
• 44:13
  that's
• 44:13
  the
• 44:13
  most
• 44:13
  important
• 44:13
  thing.
• 44:14
  So
• 44:14
  hopefully
• 44:15
  that
• 44:15
  answers
• 44:16
  your
• 44:16
  question.
• 44:17
  Yes,
• 44:17
  Michelle,
• 44:17
  this
• 44:18
  is
• 44:18
  why
• 44:18
  I
• 44:18
  love
• 44:18
  you,
• 44:18
  because
• 44:19
  you
• 44:19
  just
• 44:19
  make
• 44:19
  it
• 44:19
  so
• 44:20
  much
• 44:20
  easier
• 44:20
  to
• 44:20
  understand
• 44:21
  and
• 44:21
  digest.
• 44:21
  And
• 44:21
  the
• 44:22
  reason
• 44:22
  I
• 44:22
  like
• 44:22
  being
• 44:22
  transparent
• 44:23
  and
• 44:23
  talking
• 44:24
  about
• 44:24
  these
• 44:24
  things
• 44:24
  is
• 44:24
  because
• 44:24
  I
• 44:24
  know
• 44:25
  that
• 44:25
  there'll
• 44:25
  be
• 44:25
  listeners
• 44:26
  feeling
• 44:26
  exactly
• 44:27
  the
• 44:27
  same.
• 44:28
  And
• 44:28
  so
• 44:28
  I
• 44:28
  want
• 44:28
  to
• 44:28
  encourage.
• 44:29
  And
• 44:29
  we'll
• 44:29
  talk
• 44:29
  about
• 44:29
  the
• 44:29
  summit
• 44:30
  in
• 44:30
  a
• 44:30
  bit
• 44:30
  more
• 44:30
  detail
• 44:30
  in
• 44:31
  a
• 44:31
  second.
• 44:31
  There
• 44:32
  are
• 44:32
  probably
• 44:32
  people
• 44:32
  who
• 44:33
  have
• 44:33
  seen
• 44:33
  it
• 44:33
  advertised
• 44:34
  and
• 44:34
  are
• 44:34
  thinking,
• 44:34
  I
• 44:35
  can't
• 44:35
  go
• 44:35
  to
• 44:35
  that
• 44:35
  because
• 44:36
  I'm
• 44:36
  not
• 44:36
  there
• 44:36
  yet,
• 44:37
  but
• 44:37
  actually,
• 44:37
  let's
• 44:38
  flip
• 44:38
  that
• 44:38
  script
• 44:38
  and
• 44:39
  go.
• 44:39
  Go.
• 44:39
  Yeah,
• 44:39
  you
• 44:40
  absolutely
• 44:40
  can
• 44:41
  go
• 44:41
  to
• 44:41
  that,
• 44:42
  because
• 44:42
  that
• 44:42
  is,
• 44:42
  again,
• 44:43
  just
• 44:43
  another
• 44:43
  little
• 44:44
  step
• 44:44
  to
• 44:44
  understanding
• 44:45
  a
• 44:45
  bit
• 44:45
  more.
• 44:46
  Not
• 44:46
  so
• 44:46
  that
• 44:46
  you
• 44:46
  can
• 44:47
  go,
• 44:47
  look
• 44:47
  at
• 44:47
  me,
• 44:47
  I'm
• 44:47
  amazing,
• 44:48
  But
• 44:48
  so
• 44:48
  you
• 44:48
  can
• 44:49
  go,
• 44:49
  actually,
• 44:49
  I
• 44:49
  want
• 44:50
  to
• 44:50
  understand
• 44:50
  this
• 44:50
  better
• 44:50
  and
• 44:51
  see
• 44:51
  if
• 44:51
  there
• 44:51
  are
• 44:51
  small
• 44:52
  things
• 44:52
  that
• 44:52
  I
• 44:52
  can
• 44:52
  take
• 44:53
  away.
• 44:53
  And
• 44:53
  it
• 44:54
  is
• 44:54
  just
• 44:54
  a
• 44:54
  room
• 44:55
  of
• 44:55
  normal
• 44:55
  people
• 44:56
  all
• 44:56
  on
• 44:56
  their
• 44:57
  individual
• 44:57
  journey,
• 44:58
  whether
• 44:58
  they're,
• 44:58
  you
• 44:58
  know,
• 44:59
  doing
• 44:59
  the
• 44:59
  tiniest
• 45:00
  things
• 45:00
  in
• 45:00
  their
• 45:00
  business
• 45:00
  or
• 45:01
  have
• 45:01
  got
• 45:02
  this
• 45:02
  B
• 45:02
  Corp
• 45:02
  and
• 45:02
  are
• 45:02
  doing
• 45:03
  the
• 45:03
  massive
• 45:03
  things.
• 45:04
  You
• 45:04
  know,
• 45:04
  we're
• 45:04
  all
• 45:04
  different
• 45:05
  and
• 45:05
  we
• 45:05
  can
• 45:05
  all
• 45:05
  take
• 45:05
  a
• 45:06
  step
• 45:06
  in
• 45:06
  the
• 45:06
  right
• 45:06
  direction.
• 45:07
  So
• 45:07
  I
• 45:07
  hope
• 45:08
  that
• 45:08
  hearing
• 45:08
  Michelle
• 45:09
  talking
• 45:09
  about
• 45:09
  that
• 45:09
  and
• 45:09
  hearing
• 45:10
  me
• 45:10
  talk
• 45:10
  about
• 45:10
  that
• 45:10
  as
• 45:10
  well
• 45:11
  has
• 45:11
  encouraged
• 45:11
  you
• 45:12
  that,
• 45:12
  yeah,
• 45:12
  actually
• 45:12
  you
• 45:12
  can
• 45:12
  be
• 45:13
  involved
• 45:13
  in
• 45:13
  this
• 45:13
  kind
• 45:13
  of
• 45:13
  thing.
• 45:14
  You
• 45:14
  don't
• 45:14
  need
• 45:14
  to
• 45:14
  be
• 45:15
  perfect
• 45:16
  straight
• 45:16
  away.
• 45:17
  So
• 45:17
  talk
• 45:17
  to
• 45:17
  us
• 45:17
  then,
• 45:17
  Michelle.
• 45:18
  How
• 45:18
  can
• 45:18
  people
• 45:19
  get
• 45:19
  involved
• 45:19
  in
• 45:19
  what
• 45:19
  you
• 45:20
  do?
• 45:20
  Maybe
• 45:20
  they
• 45:21
  want
• 45:21
  more
• 45:21
  education
• 45:22
  from
• 45:22
  you,
• 45:22
  maybe
• 45:22
  they
• 45:22
  want
• 45:23
  to
• 45:23
  understand
• 45:23
  more
• 45:23
  about
• 45:24
  accreditation.
• 45:25
  And
• 45:25
  then
• 45:25
  we'll
• 45:25
  come
• 45:25
  on
• 45:26
  to
• 45:26
  the
• 45:26
  summit
• 45:26
  in
• 45:26
  a
• 45:26
  second.
• 45:26
  So
• 45:27
  let's
• 45:27
  talk
• 45:27
  about
• 45:27
  the
• 45:27
  online
• 45:27
  options
• 45:28
  first.
• 45:28
  So
• 45:29
  we
• 45:29
  work
• 45:30
  with
• 45:30
  businesses
• 45:30
  all
• 45:31
  over
• 45:31
  the
• 45:31
  uk,
• 45:32
  so
• 45:32
  we
• 45:32
  have
• 45:33
  a
• 45:34
  membership
• 45:34
  platform.
• 45:35
  So
• 45:35
  the
• 45:35
  way
• 45:36
  we
• 45:36
  tend
• 45:36
  to
• 45:36
  work.
• 45:36
  Is
• 45:37
  because
• 45:37
  we
• 45:37
  are
• 45:37
  so
• 45:37
  focused
• 45:38
  on.
• 45:38
  Community
• 45:39
  and
• 45:39
  peer
• 45:39
  to
• 45:39
  peer
• 45:40
  learning,
• 45:40
  as.
• 45:40
  Well
• 45:41
  as
• 45:41
  training
• 45:42
  courses
• 45:42
  from
• 45:43
  various
• 45:43
  experts.
• 45:44
  I'm
• 45:44
  not
• 45:44
  here
• 45:44
  saying
• 45:45
  I'm
• 45:45
  an
• 45:45
  expert
• 45:45
  in
• 45:45
  everything
• 45:46
  in
• 45:46
  sustainability.
• 45:47
  We
• 45:47
  go
• 45:47
  and
• 45:47
  find
• 45:48
  the
• 45:48
  right
• 45:48
  people.
• 45:49
  That
• 45:49
  understand
• 45:49
  our
• 45:50
  industry
• 45:50
  and
• 45:50
  we
• 45:50
  bring
• 45:50
  them
• 45:51
  in.
• 45:51
  So
• 45:51
  the
• 45:51
  way
• 45:52
  we
• 45:52
  work
• 45:52
  with
• 45:52
  is.
• 45:53
  In
• 45:53
  a
• 45:53
  membership
• 45:53
  basis
• 45:53
  because
• 45:54
  it
• 45:54
  makes
• 45:54
  sense
• 45:54
  for,
• 45:55
  for
• 45:55
  everybody.
• 45:56
  And
• 45:56
  so
• 45:56
  we
• 45:57
  have
• 45:57
  like
• 45:57
  an
• 45:57
  online
• 45:58
  platform
• 45:58
  where
• 45:58
  we
• 45:59
  have
• 45:59
  all
• 45:59
  of
• 45:59
  our.
• 45:59
  Historical
• 46:00
  tools
• 46:00
  and
• 46:00
  resources.
• 46:01
  We
• 46:02
  host
• 46:02
  monthly
• 46:03
  topics.
• 46:03
  So
• 46:03
  when
• 46:04
  I
• 46:04
  was
• 46:04
  talking
• 46:04
  about
• 46:05
  breaking
• 46:05
  it
• 46:05
  down
• 46:06
  by
• 46:06
  those
• 46:06
  different
• 46:07
  sectors,
• 46:07
  we
• 46:07
  focus
• 46:08
  on
• 46:08
  one
• 46:08
  thing
• 46:08
  a
• 46:08
  month,
• 46:08
  month.
• 46:09
  But
• 46:09
  they're
• 46:09
  always
• 46:10
  there.
• 46:10
  So
• 46:10
  if
• 46:10
  you
• 46:11
  don't
• 46:11
  want
• 46:11
  to
• 46:11
  focus.
• 46:12
  On
• 46:12
  that,
• 46:12
  then
• 46:12
  you
• 46:12
  can,
• 46:12
  that's
• 46:13
  fine.
• 46:13
  Go
• 46:13
  find
• 46:14
  another
• 46:14
  month,
• 46:14
  go
• 46:15
  in,
• 46:15
  drill
• 46:15
  down,
• 46:16
  that's
• 46:16
  fine.
• 46:16
  It's
• 46:17
  really
• 46:17
  important
• 46:17
  to
• 46:17
  us
• 46:18
  that
• 46:19
  the.
• 46:19
  The
• 46:19
  knowledge
• 46:20
  is
• 46:20
  there
• 46:20
  year
• 46:21
  round
• 46:21
  for
• 46:21
  everybody,
• 46:22
  that
• 46:22
  they
• 46:22
  don't
• 46:22
  have
• 46:22
  to
• 46:23
  follow
• 46:23
  along,
• 46:23
  they
• 46:23
  don't
• 46:24
  have
• 46:24
  to
• 46:24
  come
• 46:24
  to
• 46:24
  things,
• 46:25
  live
• 46:25
  that
• 46:25
  they
• 46:25
  can,
• 46:25
  if
• 46:26
  they're.
• 46:26
  In,
• 46:26
  if
• 46:26
  they're
• 46:27
  in
• 46:27
  the
• 46:27
  mood
• 46:27
  to.
• 46:27
  Get
• 46:27
  stuff
• 46:28
  done,
• 46:28
  then
• 46:28
  they
• 46:28
  can
• 46:29
  get
• 46:29
  stuff
• 46:29
  done.
• 46:30
  So
• 46:30
  that's
• 46:30
  why
• 46:30
  we've
• 46:31
  developed
• 46:31
  a
• 46:31
  membership.
• 46:31
  Portal
• 46:32
  and
• 46:33
  our
• 46:33
  members
• 46:33
  love
• 46:34
  it
• 46:34
  and.
• 46:34
  It
• 46:35
  is
• 46:35
  a
• 46:35
  really
• 46:35
  great
• 46:36
  way
• 46:36
  for
• 46:36
  them
• 46:36
  to
• 46:36
  connect
• 46:37
  with
• 46:37
  each
• 46:37
  other.
• 46:37
  They
• 46:38
  network
• 46:38
  on
• 46:38
  it,
• 46:38
  organize
• 46:39
  styled
• 46:39
  shoots.
• 46:39
  Shoots,
• 46:40
  but
• 46:40
  they
• 46:40
  also
• 46:40
  learn
• 46:41
  from
• 46:41
  it
• 46:41
  and
• 46:41
  it's
• 46:41
  where
• 46:41
  we
• 46:42
  can
• 46:42
  share
• 46:42
  information
• 46:42
  and
• 46:43
  all
• 46:43
  the
• 46:43
  events
• 46:43
  and
• 46:43
  things
• 46:44
  as
• 46:44
  well.
• 46:44
  So
• 46:44
  people
• 46:45
  can
• 46:45
  become
• 46:45
  a
• 46:45
  member,
• 46:46
  they
• 46:46
  can
• 46:46
  join
• 46:46
  us,
• 46:46
  part
• 46:46
  of
• 46:47
  that
• 46:47
  community
• 46:47
  and
• 46:48
  they
• 46:48
  have
• 46:48
  access
• 46:48
  to
• 46:48
  all
• 46:49
  of
• 46:49
  that
• 46:49
  and
• 46:49
  our
• 46:50
  accreditation
• 46:50
  pathway.
• 46:51
  So
• 46:52
  we
• 46:52
  start
• 46:52
  really
• 46:53
  simply
• 46:53
  by
• 46:53
  assessing
• 46:54
  where
• 46:54
  a
• 46:54
  business
• 46:54
  is
• 46:54
  at.
• 46:55
  And
• 46:55
  it's
• 46:55
  not
• 46:56
  a
• 46:56
  scary
• 46:57
  assessment,
• 46:57
  it's
• 46:58
  a
• 46:58
  short
• 46:58
  questionnaire
• 46:59
  and
• 46:59
  then
• 46:59
  an
• 46:59
  hour
• 47:00
  or
• 47:00
  so
• 47:00
  on
• 47:00
  a
• 47:00
  phone
• 47:00
  call
• 47:00
  with
• 47:01
  me,
• 47:01
  just
• 47:01
  talking
• 47:01
  about
• 47:01
  your
• 47:02
  business.
• 47:02
  What
• 47:02
  do
• 47:02
  you
• 47:03
  do?
• 47:03
  What
• 47:03
  do
• 47:03
  you
• 47:04
  want
• 47:04
  to
• 47:04
  do?
• 47:04
  What's
• 47:05
  important
• 47:05
  to
• 47:05
  you?
• 47:05
  Where's
• 47:06
  your
• 47:06
  business
• 47:06
  going?
• 47:07
  And
• 47:08
  then
• 47:08
  we
• 47:08
  kind
• 47:08
  of
• 47:08
  come
• 47:08
  up
• 47:09
  with
• 47:09
  a
• 47:09
  bit
• 47:09
  of
• 47:09
  an
• 47:09
  action
• 47:10
  plan
• 47:10
  and
• 47:10
  we
• 47:11
  give
• 47:11
  that
• 47:11
  to
• 47:11
  you
• 47:11
  and.
• 47:11
  Then
• 47:11
  we
• 47:12
  work
• 47:12
  with
• 47:12
  you
• 47:12
  to
• 47:13
  put.
• 47:13
  That
• 47:13
  in
• 47:13
  place
• 47:14
  and
• 47:14
  then
• 47:14
  work
• 47:14
  towards
• 47:15
  getting
• 47:15
  you
• 47:15
  accredited
• 47:16
  so
• 47:16
  that
• 47:16
  you
• 47:16
  can
• 47:17
  really
• 47:17
  proudly
• 47:18
  shout
• 47:18
  about
• 47:19
  being
• 47:19
  independently
• 47:20
  verified.
• 47:21
  For
• 47:21
  those
• 47:21
  people
• 47:21
  that
• 47:22
  have
• 47:22
  that
• 47:22
  kind
• 47:22
  of
• 47:23
  fear
• 47:23
  of,
• 47:23
  you
• 47:24
  know,
• 47:24
  Talking
• 47:24
  about
• 47:24
  sustainability
• 47:25
  where
• 47:26
  you
• 47:26
  have
• 47:26
  an
• 47:26
  independent
• 47:27
  verification
• 47:28
  that
• 47:28
  somebody
• 47:28
  has
• 47:28
  looked
• 47:29
  at
• 47:29
  your
• 47:29
  business
• 47:29
  and
• 47:30
  you're
• 47:30
  doing
• 47:30
  amazing
• 47:31
  things
• 47:31
  and
• 47:31
  you
• 47:32
  know
• 47:32
  you
• 47:32
  should
• 47:32
  be
• 47:32
  shouting
• 47:33
  about
• 47:33
  it.
• 47:33
  So
• 47:34
  there's
• 47:34
  one
• 47:34
  option
• 47:35
  of
• 47:35
  getting
• 47:35
  involved
• 47:36
  in
• 47:36
  what
• 47:36
  we
• 47:36
  do.
• 47:37
  Um,
• 47:37
  as
• 47:37
  part
• 47:38
  of
• 47:38
  that,
• 47:38
  some
• 47:38
  of
• 47:38
  the
• 47:38
  trainings
• 47:39
  that
• 47:39
  we
• 47:39
  offer,
• 47:39
  we
• 47:39
  also
• 47:40
  offer
• 47:40
  to
• 47:41
  everybody
• 47:41
  in
• 47:41
  the
• 47:42
  industry.
• 47:42
  So
• 47:43
  we
• 47:43
  are
• 47:43
  really
• 47:43
  proud
• 47:44
  that.
• 47:45
  But
• 47:45
  oh,
• 47:45
  back
• 47:46
  in
• 47:46
  2023
• 47:47
  we
• 47:47
  developed
• 47:47
  carbon
• 47:48
  literacy
• 47:48
  training
• 47:49
  which
• 47:50
  kind
• 47:50
  of
• 47:50
  sounds
• 47:51
  quite
• 47:51
  scary
• 47:51
  to
• 47:51
  a
• 47:51
  lot
• 47:51
  of
• 47:52
  people,
• 47:53
  but
• 47:53
  actually
• 47:54
  what
• 47:54
  it
• 47:54
  is,
• 47:54
  it's
• 47:54
  an
• 47:55
  eight
• 47:55
  hour
• 47:55
  training
• 47:55
  course
• 47:56
  that
• 47:56
  we
• 47:57
  host
• 47:57
  every
• 47:57
  month
• 47:58
  where
• 47:59
  sometimes
• 48:00
  we
• 48:00
  do
• 48:00
  in.
• 48:00
  Person
• 48:01
  ones
• 48:01
  around
• 48:01
  the
• 48:02
  country,
• 48:02
  but
• 48:03
  there's
• 48:03
  always
• 48:03
  one
• 48:04
  online
• 48:05
  every
• 48:05
  month
• 48:05
  that
• 48:05
  people
• 48:06
  can
• 48:06
  come
• 48:06
  and
• 48:06
  they
• 48:06
  can
• 48:06
  join
• 48:07
  and.
• 48:07
  It
• 48:08
  is
• 48:08
  essentially
• 48:08
  lear
• 48:09
  learning
• 48:09
  about
• 48:09
  the
• 48:10
  truth
• 48:10
  about
• 48:10
  what
• 48:10
  is
• 48:11
  happening
• 48:11
  to
• 48:11
  our.
• 48:12
  Climate
• 48:12
  and
• 48:13
  what's
• 48:13
  going
• 48:13
  on.
• 48:14
  So
• 48:14
  there's
• 48:14
  a
• 48:14
  little
• 48:14
  bit
• 48:15
  climate
• 48:15
  science
• 48:15
  in
• 48:16
  there
• 48:16
  and
• 48:17
  we
• 48:17
  break
• 48:17
  it
• 48:17
  down
• 48:18
  as
• 48:18
  to
• 48:18
  how
• 48:18
  we've
• 48:18
  got
• 48:19
  to
• 48:19
  this
• 48:19
  point.
• 48:19
  But
• 48:20
  most
• 48:20
  importantly
• 48:21
  it
• 48:22
  is
• 48:22
  designed
• 48:22
  for
• 48:22
  wedding
• 48:23
  professionals.
• 48:23
  We
• 48:24
  are
• 48:24
  not
• 48:24
  going
• 48:24
  to
• 48:24
  bombard
• 48:25
  you
• 48:25
  with
• 48:25
  load
• 48:25
  of
• 48:25
  science
• 48:26
  that
• 48:26
  you
• 48:26
  do.
• 48:26
  Not
• 48:27
  need
• 48:27
  to
• 48:27
  know
• 48:27
  the
• 48:27
  answers
• 48:28
  to.
• 48:28
  We're
• 48:28
  going
• 48:28
  to
• 48:29
  give
• 48:29
  you
• 48:29
  the
• 48:29
  information
• 48:30
  and
• 48:30
  then
• 48:30
  we're
• 48:31
  going
• 48:31
  to
• 48:31
  spend
• 48:31
  the
• 48:31
  rest
• 48:31
  of
• 48:31
  the
• 48:32
  time
• 48:32
  talking
• 48:32
  about
• 48:33
  what
• 48:33
  does
• 48:33
  that
• 48:33
  mean
• 48:33
  for
• 48:33
  us
• 48:34
  as
• 48:34
  a
• 48:34
  business,
• 48:34
  what
• 48:35
  are
• 48:35
  the
• 48:35
  practical
• 48:35
  actions
• 48:36
  that
• 48:36
  we
• 48:36
  can
• 48:36
  take
• 48:37
  to
• 48:37
  reduce
• 48:38
  our
• 48:38
  carbon
• 48:38
  footprint,
• 48:39
  what
• 48:40
  can
• 48:40
  we
• 48:40
  do
• 48:40
  to
• 48:40
  make
• 48:40
  our
• 48:41
  business
• 48:41
  better?
• 48:42
  And
• 48:42
  then
• 48:43
  really
• 48:43
  importantly,
• 48:44
  how
• 48:44
  do
• 48:44
  we
• 48:44
  engage
• 48:44
  with
• 48:44
  other
• 48:45
  people,
• 48:45
  how
• 48:45
  do
• 48:46
  we
• 48:46
  talk
• 48:46
  to
• 48:47
  our
• 48:47
  couples
• 48:47
  about
• 48:48
  it
• 48:48
  in
• 48:48
  a
• 48:49
  non
• 48:49
  judgmental
• 48:50
  way,
• 48:50
  in
• 48:51
  an
• 48:51
  encouraging
• 48:51
  way
• 48:52
  to
• 48:52
  inspire
• 48:52
  them
• 48:53
  to
• 48:53
  make
• 48:53
  better
• 48:53
  choices?
• 48:54
  And
• 48:54
  how
• 48:54
  do
• 48:55
  we
• 48:55
  talk
• 48:55
  to
• 48:55
  our
• 48:55
  supply
• 48:55
  network?
• 48:56
  We've
• 48:56
  got
• 48:56
  other
• 48:57
  courses
• 48:57
  that
• 48:57
  we
• 48:58
  will
• 48:58
  we
• 48:58
  launch
• 48:58
  throughout
• 48:59
  the
• 48:59
  year
• 48:59
  depending
• 49:00
  on.
• 49:00
  What
• 49:00
  is
• 49:00
  going
• 49:00
  on
• 49:01
  and
• 49:01
  the
• 49:01
  feedback.
• 49:02
  That
• 49:02
  we
• 49:02
  get
• 49:02
  from
• 49:02
  the
• 49:02
  industry.
• 49:03
  But
• 49:03
  at
• 49:03
  the
• 49:03
  moment,
• 49:04
  moment
• 49:04
  we
• 49:05
  are.
• 49:05
  Focusing
• 49:06
  all
• 49:06
  of
• 49:06
  our
• 49:07
  training
• 49:07
  attention
• 49:08
  into
• 49:08
  the
• 49:09
  summit
• 49:09
  because
• 49:09
  it's
• 49:10
  really
• 49:10
  important
• 49:10
  to
• 49:10
  us
• 49:11
  that
• 49:11
  that
• 49:11
  is
• 49:12
  if
• 49:13
  people
• 49:13
  are.
• 49:13
  Going
• 49:13
  to
• 49:13
  come
• 49:13
  and
• 49:13
  they're
• 49:13
  going
• 49:14
  to
• 49:14
  come
• 49:14
  and
• 49:14
  join
• 49:14
  us
• 49:14
  for
• 49:14
  that
• 49:15
  day.
• 49:15
  Is
• 49:16
  really
• 49:16
  action
• 49:16
  packed
• 49:17
  and
• 49:17
  they
• 49:17
  get.
• 49:17
  So
• 49:17
  much
• 49:18
  value
• 49:18
  from
• 49:18
  it
• 49:18
  that
• 49:18
  it
• 49:18
  puts
• 49:19
  them
• 49:19
  on
• 49:19
  the
• 49:20
  right
• 49:20
  starting
• 49:21
  for.
• 49:22
  The
• 49:22
  rest
• 49:22
  of
• 49:22
  the
• 49:22
  year.
• 49:23
  Fantastic.
• 49:23
  So
• 49:23
  I
• 49:23
  will
• 49:24
  make
• 49:24
  sure
• 49:24
  I
• 49:24
  put
• 49:24
  all
• 49:24
  of
• 49:24
  your
• 49:25
  online
• 49:25
  links
• 49:26
  and
• 49:26
  things
• 49:26
  like
• 49:26
  that
• 49:26
  in
• 49:26
  the
• 49:26
  show
• 49:26
  notes
• 49:27
  because
• 49:27
  you've
• 49:27
  got
• 49:27
  so
• 49:27
  many
• 49:27
  great
• 49:28
  things
• 49:28
  and
• 49:28
  I
• 49:29
  think
• 49:29
  the
• 49:29
  accreditation
• 49:30
  is
• 49:30
  something
• 49:30
  that
• 49:30
  people
• 49:30
  really
• 49:31
  should
• 49:31
  pay
• 49:31
  attention
• 49:31
  to
• 49:31
  if
• 49:32
  they
• 49:32
  are
• 49:32
  further
• 49:32
  along
• 49:33
  the
• 49:33
  journey
• 49:33
  and
• 49:33
  that
• 49:33
  they
• 49:34
  are
• 49:34
  really
• 49:34
  serious
• 49:35
  about
• 49:35
  it
• 49:35
  because
• 49:35
  I
• 49:36
  do
• 49:36
  think
• 49:36
  it's
• 49:36
  a
• 49:36
  good
• 49:37
  point
• 49:37
  of
• 49:37
  difference.
• 49:37
  I
• 49:38
  do
• 49:38
  think
• 49:38
  it
• 49:38
  will
• 49:38
  give
• 49:38
  you
• 49:38
  confidence
• 49:39
  in
• 49:39
  your
• 49:39
  marketing.
• 49:40
  And
• 49:40
  I
• 49:40
  was
• 49:40
  having
• 49:40
  a
• 49:40
  look
• 49:41
  on
• 49:41
  your
• 49:41
  website
• 49:41
  earlier,
• 49:42
  before
• 49:42
  we
• 49:42
  had
• 49:42
  the
• 49:43
  call
• 49:43
  and
• 49:43
  looking
• 49:43
  at
• 49:43
  some
• 49:43
  of
• 49:44
  the
• 49:44
  businesses
• 49:44
  that
• 49:44
  are
• 49:44
  accredited
• 49:45
  and
• 49:45
  I
• 49:46
  did
• 49:46
  think,
• 49:46
  wow,
• 49:47
  like
• 49:47
  that's
• 49:48
  really
• 49:48
  great
• 49:48
  that
• 49:48
  they've
• 49:48
  done
• 49:48
  that
• 49:49
  and
• 49:49
  they've
• 49:49
  put
• 49:49
  that
• 49:49
  work
• 49:49
  in.
• 49:50
  So
• 49:50
  it
• 49:50
  definitely
• 49:50
  works
• 49:51
  from
• 49:51
  a
• 49:51
  marketing
• 49:52
  perspective.
• 49:52
  And
• 49:52
  I'm
• 49:53
  sure
• 49:53
  we'll
• 49:53
  talk
• 49:53
  more
• 49:53
  about
• 49:53
  that
• 49:54
  at
• 49:54
  your
• 49:54
  summit
• 49:55
  as
• 49:55
  well.
• 49:55
  So
• 49:56
  talk
• 49:56
  to
• 49:56
  us
• 49:56
  then.
• 49:56
  If
• 49:56
  people
• 49:57
  want
• 49:57
  to
• 49:57
  come
• 49:57
  along
• 49:58
  in
• 49:58
  February,
• 49:59
  tell
• 49:59
  us
• 49:59
  a
• 49:59
  little
• 49:59
  bit
• 49:59
  more
• 50:00
  about
• 50:00
  what
• 50:00
  you've
• 50:01
  got
• 50:01
  planned
• 50:01
  on
• 50:02
  that
• 50:02
  day.
• 50:03
  Where
• 50:03
  it
• 50:03
  is,
• 50:03
  is
• 50:04
  how
• 50:04
  people
• 50:04
  can
• 50:04
  get
• 50:04
  involved
• 50:05
  and
• 50:05
  how
• 50:05
  they
• 50:05
  can
• 50:05
  get
• 50:05
  a
• 50:05
  ticket.
• 50:06
  So
• 50:06
  the
• 50:06
  Summit
• 50:06
  is
• 50:07
  on
• 50:07
  the
• 50:07
  5th.
• 50:07
  Of
• 50:07
  February,
• 50:08
  so
• 50:09
  really
• 50:09
  good
• 50:09
  time
• 50:10
  to
• 50:10
  kind
• 50:10
  of
• 50:10
  come,
• 50:11
  get
• 50:11
  yourself
• 50:11
  started
• 50:12
  in
• 50:13
  the
• 50:13
  right
• 50:13
  mindset.
• 50:14
  The
• 50:15
  day
• 50:15
  is,
• 50:15
  like
• 50:15
  I
• 50:16
  said,
• 50:16
  very
• 50:16
  much
• 50:16
  focused
• 50:17
  on
• 50:17
  action.
• 50:17
  So
• 50:18
  it
• 50:18
  is
• 50:18
  designed
• 50:19
  to
• 50:20
  be
• 50:21
  applicable.
• 50:21
  For
• 50:21
  you
• 50:21
  no
• 50:21
  matter
• 50:22
  where
• 50:22
  you
• 50:22
  are
• 50:22
  in
• 50:22
  your
• 50:22
  journey.
• 50:23
  So
• 50:23
  if
• 50:23
  sustainability
• 50:24
  is
• 50:24
  totally
• 50:24
  new
• 50:25
  to
• 50:25
  you,
• 50:25
  you
• 50:25
  will
• 50:26
  get
• 50:26
  stuff
• 50:26
  out
• 50:26
  of
• 50:27
  it
• 50:27
  and
• 50:27
  you
• 50:27
  will
• 50:27
  leave
• 50:28
  knowing
• 50:29
  what.
• 50:29
  Your
• 50:29
  first
• 50:29
  steps
• 50:30
  are
• 50:30
  going
• 50:30
  to
• 50:30
  be.
• 50:30
  In
• 50:30
  fact,
• 50:30
  fact,
• 50:31
  we
• 50:31
  will
• 50:31
  probably
• 50:32
  take
• 50:32
  your
• 50:32
  first
• 50:32
  step
• 50:33
  whilst
• 50:33
  you're
• 50:33
  there
• 50:34
  during.
• 50:34
  The
• 50:34
  day
• 50:35
  because
• 50:35
  of
• 50:35
  that.
• 50:36
  It's
• 50:36
  really
• 50:36
  important
• 50:36
  to
• 50:37
  us.
• 50:37
  We
• 50:37
  have
• 50:38
  a
• 50:38
  real
• 50:38
  mixture.
• 50:39
  We
• 50:40
  have
• 50:40
  experts
• 50:41
  coming
• 50:41
  and
• 50:41
  talking
• 50:42
  to
• 50:42
  you
• 50:42
  directly.
• 50:43
  We
• 50:43
  have
• 50:43
  panels
• 50:44
  where
• 50:44
  we
• 50:44
  are
• 50:45
  looking.
• 50:45
  At
• 50:45
  different
• 50:46
  voices
• 50:46
  in
• 50:47
  the
• 50:47
  industry,
• 50:47
  what
• 50:47
  is
• 50:48
  really
• 50:48
  happening
• 50:49
  out
• 50:50
  there.
• 50:50
  We
• 50:50
  have
• 50:50
  voices
• 50:51
  from
• 50:51
  venues
• 50:52
  themselves
• 50:53
  talking
• 50:53
  to
• 50:53
  us
• 50:54
  about
• 50:54
  what
• 50:54
  is
• 50:55
  going
• 50:55
  on
• 50:55
  for
• 50:55
  them.
• 50:56
  We
• 50:56
  have
• 50:56
  got
• 50:57
  really
• 50:57
  specific
• 50:58
  on,
• 50:58
  on,
• 50:58
  you
• 50:59
  know,
• 50:59
  what
• 50:59
  sustainability
• 51:00
  looks
• 51:00
  like
• 51:00
  for
• 51:01
  a
• 51:01
  sole
• 51:01
  trader
• 51:02
  in
• 51:02
  a
• 51:02
  small
• 51:02
  business
• 51:03
  versus
• 51:03
  what
• 51:03
  it
• 51:04
  looks
• 51:04
  like
• 51:04
  for
• 51:04
  a
• 51:04
  venue,
• 51:05
  it's
• 51:05
  quite
• 51:06
  a
• 51:06
  different
• 51:06
  thing.
• 51:07
  And
• 51:07
  so
• 51:08
  we
• 51:08
  recognize
• 51:08
  that
• 51:09
  and
• 51:09
  so.
• 51:09
  We'Ve
• 51:10
  developed
• 51:10
  workshops
• 51:11
  that
• 51:11
  answer
• 51:12
  those
• 51:12
  questions.
• 51:13
  You
• 51:13
  know,
• 51:13
  if
• 51:13
  you
• 51:13
  are
• 51:14
  a
• 51:14
  venue.
• 51:14
  Actually,
• 51:15
  let's
• 51:16
  lead
• 51:16
  with
• 51:16
  nature.
• 51:16
  If
• 51:17
  you
• 51:17
  have,
• 51:17
  you
• 51:17
  know,
• 51:18
  land
• 51:18
  that.
• 51:18
  You
• 51:19
  can
• 51:19
  then
• 51:19
  start
• 51:20
  using
• 51:20
  to
• 51:21
  be
• 51:21
  able
• 51:21
  to
• 51:21
  build
• 51:21
  your
• 51:22
  biodiversity,
• 51:23
  build
• 51:23
  your
• 51:23
  ecosystem,
• 51:24
  then
• 51:25
  fantastic,
• 51:26
  come
• 51:26
  along,
• 51:26
  come
• 51:26
  to
• 51:27
  a
• 51:27
  workshop,
• 51:27
  learn
• 51:28
  how
• 51:28
  to
• 51:28
  do
• 51:28
  that.
• 51:29
  If
• 51:29
  you
• 51:29
  are
• 51:29
  starting
• 51:29
  out
• 51:30
  in
• 51:30
  sustainability
• 51:30
  and
• 51:31
  have
• 51:31
  got
• 51:31
  no
• 51:31
  idea
• 51:32
  what
• 51:32
  a
• 51:32
  carbon
• 51:32
  footprint
• 51:33
  even
• 51:33
  is
• 51:34
  and
• 51:34
  you
• 51:34
  don't.
• 51:35
  Know
• 51:35
  what
• 51:35
  to
• 51:36
  do
• 51:36
  next,
• 51:36
  come
• 51:37
  and
• 51:37
  learn
• 51:37
  from
• 51:38
  another
• 51:38
  small
• 51:38
  business
• 51:39
  owner
• 51:39
  that.
• 51:40
  Has
• 51:40
  been
• 51:40
  on
• 51:40
  that
• 51:40
  journey,
• 51:41
  has
• 51:41
  got
• 51:42
  accreditation
• 51:43
  and
• 51:43
  is
• 51:43
  now
• 51:43
  really
• 51:44
  passionate
• 51:44
  about.
• 51:44
  It
• 51:45
  and
• 51:45
  teaching
• 51:45
  other
• 51:45
  people
• 51:46
  how
• 51:46
  to
• 51:46
  do
• 51:46
  the
• 51:46
  same.
• 51:47
  You
• 51:47
  know,
• 51:47
  come
• 51:47
  and
• 51:47
  learn
• 51:48
  about
• 51:48
  equality
• 51:49
  and
• 51:49
  diversity.
• 51:50
  That's
• 51:50
  part
• 51:51
  of
• 51:51
  sustainability.
• 51:52
  You
• 51:52
  know,
• 51:53
  it's
• 51:53
  something
• 51:53
  that
• 51:53
  gets
• 51:53
  talked
• 51:54
  about,
• 51:54
  you
• 51:55
  know,
• 51:55
  sort
• 51:55
  of
• 51:55
  on
• 51:55
  its.
• 51:56
  Own,
• 51:56
  as
• 51:56
  if
• 51:56
  it's
• 51:56
  an
• 51:57
  add
• 51:57
  on.
• 51:57
  It's
• 51:58
  not,
• 51:58
  it
• 51:58
  should
• 51:58
  be
• 51:58
  part
• 51:58
  of
• 51:59
  your
• 51:59
  day
• 51:59
  to
• 51:59
  day
• 51:59
  language
• 52:00
  and
• 52:00
  it's,
• 52:00
  it's
• 52:01
  part
• 52:01
  of
• 52:01
  sustainability.
• 52:02
  So
• 52:02
  the
• 52:03
  day
• 52:03
  is
• 52:03
  very
• 52:03
  much
• 52:04
  focused
• 52:04
  on
• 52:04
  taking
• 52:04
  action.
• 52:05
  It's
• 52:05
  a
• 52:06
  real
• 52:06
  mix
• 52:07
  of
• 52:07
  sessions.
• 52:08
  We
• 52:08
  really
• 52:08
  focus
• 52:09
  on
• 52:10
  getting
• 52:10
  you
• 52:10
  to.
• 52:10
  Meet
• 52:10
  people
• 52:11
  that
• 52:11
  can
• 52:12
  help
• 52:12
  you.
• 52:12
  We
• 52:13
  have
• 52:13
  an
• 52:13
  amazing
• 52:14
  regional
• 52:15
  ambassador
• 52:15
  team
• 52:16
  so
• 52:16
  wherever
• 52:17
  you
• 52:17
  are
• 52:17
  in
• 52:17
  the
• 52:17
  country.
• 52:18
  We
• 52:18
  will
• 52:18
  have
• 52:18
  an
• 52:19
  ambassador
• 52:19
  near
• 52:19
  you
• 52:20
  that
• 52:20
  has
• 52:20
  been
• 52:21
  through
• 52:21
  this
• 52:21
  sustainable
• 52:22
  journey
• 52:22
  that
• 52:22
  can
• 52:22
  act
• 52:23
  as
• 52:23
  a
• 52:23
  mentor.
• 52:24
  You'll
• 52:24
  be
• 52:24
  able
• 52:24
  to
• 52:24
  meet
• 52:24
  all
• 52:25
  of.
• 52:25
  Them
• 52:25
  at
• 52:26
  the
• 52:26
  summit,
• 52:27
  connect
• 52:27
  with
• 52:27
  them
• 52:27
  and
• 52:28
  carry
• 52:28
  on
• 52:28
  the
• 52:28
  conversation
• 52:29
  after
• 52:29
  the
• 52:29
  summit.
• 52:30
  What's
• 52:30
  really
• 52:31
  important
• 52:31
  is
• 52:32
  that
• 52:32
  you
• 52:32
  can.
• 52:33
  Come
• 52:33
  to
• 52:33
  the
• 52:33
  summit
• 52:34
  and
• 52:34
  you
• 52:34
  can
• 52:34
  learn.
• 52:35
  It's
• 52:35
  value
• 52:35
  packed,
• 52:36
  you
• 52:36
  start
• 52:36
  taking
• 52:37
  those
• 52:38
  steps,
• 52:38
  but
• 52:38
  also
• 52:39
  that
• 52:39
  you
• 52:40
  know
• 52:40
  how.
• 52:40
  To
• 52:40
  take
• 52:41
  the
• 52:41
  next
• 52:41
  step
• 52:41
  and
• 52:41
  you.
• 52:42
  Know
• 52:42
  how
• 52:42
  to
• 52:42
  carry
• 52:42
  on
• 52:42
  that
• 52:43
  conversation
• 52:44
  and
• 52:44
  that
• 52:44
  you've
• 52:44
  connected
• 52:45
  with
• 52:45
  people
• 52:45
  that.
• 52:46
  Can
• 52:46
  help
• 52:46
  you
• 52:47
  on
• 52:47
  your
• 52:47
  journey
• 52:48
  going
• 52:48
  forward.
• 52:49
  Sounds
• 52:49
  very
• 52:49
  exciting.
• 52:50
  I'm
• 52:50
  really
• 52:50
  excited
• 52:51
  to
• 52:51
  come
• 52:51
  and
• 52:51
  be
• 52:52
  part
• 52:52
  of
• 52:52
  it.
• 52:52
  I'm
• 52:52
  going
• 52:52
  to
• 52:52
  come
• 52:52
  along
• 52:53
  to
• 52:53
  the
• 52:53
  whole
• 52:53
  day
• 52:54
  because
• 52:54
  I
• 52:54
  know
• 52:54
  there's
• 52:54
  going
• 52:54
  to
• 52:54
  be
• 52:55
  loads
• 52:55
  that
• 52:55
  I
• 52:55
  can
• 52:55
  learn
• 52:56
  from
• 52:56
  the
• 52:56
  day
• 52:56
  as
• 52:56
  well
• 52:57
  as
• 52:57
  being
• 52:57
  on
• 52:57
  that
• 52:57
  panel
• 52:58
  that
• 52:58
  I'm
• 52:58
  involved
• 52:58
  in
• 52:59
  all
• 52:59
  about
• 52:59
  trends,
• 53:00
  technology
• 53:00
  and
• 53:01
  impact.
• 53:01
  And
• 53:01
  despite
• 53:02
  that
• 53:02
  little
• 53:03
  inner
• 53:03
  anxiety
• 53:03
  that
• 53:04
  I
• 53:04
  shared
• 53:04
  with
• 53:04
  everyone
• 53:04
  earlier,
• 53:05
  I
• 53:05
  know
• 53:06
  that
• 53:06
  it's
• 53:06
  going
• 53:06
  to
• 53:06
  be
• 53:06
  amazing
• 53:07
  day.
• 53:07
  So
• 53:07
  if
• 53:07
  you
• 53:08
  are
• 53:08
  listening
• 53:08
  to
• 53:08
  this
• 53:08
  and
• 53:09
  you're
• 53:09
  thinking,
• 53:09
  actually
• 53:10
  I'd
• 53:10
  love
• 53:10
  to
• 53:10
  be
• 53:11
  there,
• 53:11
  let
• 53:11
  me
• 53:11
  encourage
• 53:12
  you,
• 53:12
  come
• 53:12
  along.
• 53:13
  You
• 53:13
  know
• 53:13
  that
• 53:13
  I'll
• 53:13
  be
• 53:14
  there
• 53:14
  and
• 53:14
  you
• 53:14
  know
• 53:15
  how
• 53:15
  I
• 53:15
  feel
• 53:15
  about
• 53:15
  it
• 53:15
  too.
• 53:16
  So
• 53:16
  if
• 53:16
  you
• 53:16
  feel
• 53:16
  a
• 53:16
  little
• 53:16
  bit
• 53:16
  nervous,
• 53:17
  come
• 53:17
  and
• 53:17
  hang
• 53:17
  out
• 53:17
  with
• 53:18
  me
• 53:18
  for
• 53:18
  the
• 53:18
  day.
• 53:18
  So
• 53:18
  if
• 53:19
  you
• 53:19
  can
• 53:19
  get
• 53:19
  to
• 53:19
  London
• 53:20
  on
• 53:20
  the
• 53:20
  5th
• 53:20
  of
• 53:20
  February,
• 53:21
  I
• 53:21
  highly
• 53:22
  recommend
• 53:22
  it.
• 53:22
  I've
• 53:22
  seen
• 53:23
  some
• 53:23
  of
• 53:23
  the
• 53:23
  sessions,
• 53:24
  I've
• 53:24
  seen
• 53:24
  some
• 53:24
  of
• 53:24
  the
• 53:24
  lineup
• 53:25
  of
• 53:25
  the
• 53:25
  people
• 53:25
  who
• 53:25
  are
• 53:26
  going
• 53:26
  to
• 53:26
  be
• 53:26
  there
• 53:26
  and
• 53:26
  it
• 53:27
  is
• 53:27
  looking
• 53:27
  like
• 53:27
  it's
• 53:27
  going
• 53:28
  to
• 53:28
  be
• 53:28
  absolutely
• 53:29
  fantastic.
• 53:29
  So
• 53:29
  again,
• 53:30
  I'll
• 53:30
  make
• 53:30
  sure
• 53:30
  if
• 53:30
  you're
• 53:31
  listening
• 53:31
  to
• 53:31
  this
• 53:31
  in
• 53:31
  real
• 53:31
  time
• 53:31
  that
• 53:32
  the
• 53:32
  link
• 53:32
  to
• 53:32
  get
• 53:32
  the
• 53:32
  tickets
• 53:33
  to
• 53:33
  that
• 53:33
  day
• 53:34
  is
• 53:34
  in
• 53:34
  the
• 53:34
  show
• 53:34
  notes.
• 53:35
  And
• 53:35
  if
• 53:35
  you're
• 53:35
  listening
• 53:35
  to
• 53:35
  this
• 53:36
  further
• 53:36
  into
• 53:36
  the
• 53:36
  future
• 53:37
  and
• 53:37
  you've
• 53:37
  missed
• 53:37
  it,
• 53:38
  I
• 53:38
  believe
• 53:38
  it's
• 53:38
  an
• 53:39
  annual
• 53:39
  event.
• 53:39
  So
• 53:40
  hopefully
• 53:40
  you
• 53:40
  can
• 53:40
  look
• 53:40
  into
• 53:41
  it
• 53:41
  and
• 53:41
  put
• 53:41
  it
• 53:41
  as
• 53:41
  a
• 53:41
  date
• 53:42
  in
• 53:42
  your
• 53:42
  diary
• 53:42
  for
• 53:42
  the
• 53:42
  beginning
• 53:43
  of
• 53:43
  2026
• 53:44
  because
• 53:44
  I
• 53:44
  really
• 53:44
  do
• 53:45
  think
• 53:45
  together
• 53:45
  we
• 53:45
  can
• 53:46
  make
• 53:46
  such
• 53:46
  a
• 53:46
  big
• 53:47
  impact.
• 53:47
  And
• 53:47
  what
• 53:47
  I'm
• 53:47
  most
• 53:48
  excited
• 53:48
  about
• 53:48
  from
• 53:48
  what
• 53:48
  you
• 53:48
  said,
• 53:48
  Michelle.
• 53:49
  Michelle,
• 53:49
  is
• 53:49
  that
• 53:49
  we're
• 53:50
  going
• 53:50
  to
• 53:50
  take
• 53:50
  our
• 53:50
  steps
• 53:51
  on
• 53:51
  the
• 53:51
  day.
• 53:51
  So
• 53:52
  I
• 53:52
  feel
• 53:52
  like
• 53:52
  there's
• 53:52
  going
• 53:52
  to
• 53:52
  be
• 53:52
  something
• 53:53
  that's
• 53:53
  I'm
• 53:53
  going
• 53:54
  to
• 53:54
  do
• 53:54
  on
• 53:54
  the
• 53:54
  day
• 53:54
  that's
• 53:54
  going
• 53:54
  to
• 53:55
  make
• 53:55
  me
• 53:55
  take
• 53:56
  another
• 53:56
  step
• 53:56
  in
• 53:57
  the
• 53:57
  right
• 53:57
  direction
• 53:57
  and
• 53:58
  I
• 53:58
  cannot
• 53:59
  wait.
• 53:59
  So,
• 53:59
  yeah,
• 54:00
  it's
• 54:00
  going
• 54:00
  to
• 54:00
  be
• 54:00
  Fantastic.
• 54:01
  And
• 54:01
  I'm
• 54:01
  really
• 54:01
  looking
• 54:02
  forward
• 54:02
  to
• 54:02
  it.
• 54:03
  Now,
• 54:03
  before
• 54:03
  I
• 54:04
  let
• 54:04
  you
• 54:04
  go,
• 54:04
  Michelle,
• 54:04
  I
• 54:04
  always
• 54:05
  end
• 54:05
  my
• 54:05
  podcast
• 54:06
  with
• 54:06
  the
• 54:06
  same
• 54:07
  question,
• 54:07
  so
• 54:07
  I'm
• 54:08
  going
• 54:08
  to
• 54:08
  pose
• 54:08
  that
• 54:08
  to
• 54:08
  you
• 54:09
  now.
• 54:09
  And
• 54:09
  it's
• 54:09
  this.
• 54:10
  What's
• 54:10
  one
• 54:10
  thing
• 54:10
  you
• 54:11
  personally
• 54:11
  wish
• 54:12
  you'd
• 54:12
  known
• 54:12
  sooner
• 54:13
  in
• 54:13
  your
• 54:13
  own
• 54:13
  business?
• 54:14
  The
• 54:15
  sustainability
• 54:15
  isn't
• 54:16
  scary.
• 54:16
  And
• 54:17
  I
• 54:17
  know
• 54:17
  that
• 54:17
  sounds
• 54:18
  ridiculous,
• 54:18
  but
• 54:19
  I
• 54:19
  wish
• 54:19
  I
• 54:19
  was
• 54:19
  doing
• 54:20
  this
• 54:20
  20
• 54:20
  years
• 54:20
  ago.
• 54:21
  I
• 54:21
  wish
• 54:21
  I'd
• 54:21
  started
• 54:22
  doing
• 54:22
  this.
• 54:22
  I
• 54:23
  wish
• 54:23
  I'd
• 54:23
  started
• 54:23
  sharing
• 54:24
  my
• 54:24
  story.
• 54:25
  I
• 54:25
  wish
• 54:25
  I'd
• 54:26
  started
• 54:26
  sharing
• 54:27
  other
• 54:27
  people's
• 54:27
  stories.
• 54:28
  You
• 54:28
  know,
• 54:29
  when
• 54:29
  I
• 54:29
  started
• 54:29
  doing
• 54:30
  consultancy
• 54:30
  work.
• 54:30
  I
• 54:31
  wish
• 54:31
  the
• 54:31
  first
• 54:32
  thing
• 54:32
  we
• 54:32
  did
• 54:32
  was
• 54:32
  encourage
• 54:33
  them
• 54:33
  to
• 54:33
  talk
• 54:34
  about
• 54:34
  what
• 54:34
  was
• 54:34
  going
• 54:35
  on.
• 54:35
  Because
• 54:36
  for
• 54:36
  me,
• 54:37
  honestly,
• 54:38
  the
• 54:38
  time
• 54:38
  is
• 54:39
  now.
• 54:39
  You
• 54:39
  know,
• 54:39
  we
• 54:40
  all
• 54:40
  have
• 54:40
  the
• 54:40
  ability
• 54:41
  to
• 54:41
  make
• 54:42
  a
• 54:42
  positive
• 54:42
  impact.
• 54:43
  You
• 54:43
  know,
• 54:43
  how
• 54:44
  good
• 54:44
  does
• 54:44
  it
• 54:44
  feel
• 54:45
  when
• 54:45
  you
• 54:45
  do
• 54:45
  the
• 54:45
  right
• 54:45
  thing?
• 54:46
  You
• 54:46
  know,
• 54:46
  how
• 54:47
  much
• 54:47
  better
• 54:47
  can
• 54:47
  we
• 54:48
  feel
• 54:48
  about
• 54:48
  ourselves
• 54:49
  for
• 54:49
  taking
• 54:49
  those
• 54:50
  steps,
• 54:50
  for
• 54:50
  sharing
• 54:51
  those
• 54:51
  steps?
• 54:52
  You
• 54:52
  know,
• 54:52
  we,
• 54:53
  there
• 54:53
  are
• 54:53
  so
• 54:54
  many
• 54:54
  things
• 54:54
  as
• 54:54
  business
• 54:55
  owners
• 54:55
  that
• 54:56
  get
• 54:56
  us
• 54:56
  down.
• 54:57
  And
• 54:57
  sustainability
• 54:58
  has
• 54:58
  the
• 54:59
  ability
• 55:00
  to
• 55:00
  make
• 55:00
  you
• 55:00
  feel
• 55:01
  good
• 55:01
  about
• 55:01
  what
• 55:01
  you
• 55:01
  do
• 55:02
  and
• 55:02
  to
• 55:02
  help
• 55:03
  your
• 55:03
  couples
• 55:03
  feel
• 55:03
  good
• 55:04
  about
• 55:04
  what
• 55:05
  their
• 55:05
  wedding.
• 55:05
  And
• 55:06
  like,
• 55:06
  there
• 55:06
  is,
• 55:07
  there
• 55:07
  is
• 55:07
  no
• 55:08
  reason
• 55:08
  not
• 55:09
  to
• 55:09
  do
• 55:10
  that.
• 55:10
  It,
• 55:10
  you
• 55:10
  know,
• 55:11
  even
• 55:11
  if
• 55:11
  it's
• 55:11
  just
• 55:12
  from
• 55:12
  a
• 55:12
  purely
• 55:13
  self
• 55:13
  protection
• 55:14
  point
• 55:14
  of.
• 55:14
  View,
• 55:14
  you
• 55:15
  want
• 55:15
  to
• 55:15
  do
• 55:15
  things
• 55:16
  that
• 55:16
  make
• 55:16
  you
• 55:16
  feel
• 55:16
  good
• 55:17
  every
• 55:17
  day.
• 55:17
  Sustainability
• 55:18
  is
• 55:18
  your
• 55:19
  thing.
• 55:19
  So
• 55:19
  yeah,
• 55:20
  for
• 55:20
  sure.
• 55:20
  I
• 55:21
  wish
• 55:21
  I'd
• 55:21
  started
• 55:22
  shouting
• 55:22
  about
• 55:22
  this.
• 55:23
  Much,
• 55:24
  much,
• 55:25
  much
• 55:25
  longer
• 55:25
  ago.
• 55:26
  Fantastic.
• 55:26
  And
• 55:26
  I
• 55:27
  think
• 55:27
  there's
• 55:27
  two
• 55:27
  things
• 55:27
  that
• 55:28
  come
• 55:28
  out
• 55:28
  of
• 55:28
  there.
• 55:28
  Not
• 55:28
  only
• 55:29
  the
• 55:29
  sustainability
• 55:29
  piece,
• 55:30
  but
• 55:30
  also
• 55:30
  just
• 55:31
  wishing
• 55:31
  you'd
• 55:31
  been
• 55:31
  more
• 55:32
  honest
• 55:32
  and
• 55:32
  more
• 55:32
  transparent
• 55:33
  and
• 55:34
  spoken
• 55:34
  about
• 55:34
  things
• 55:35
  earlier.
• 55:35
  And
• 55:36
  that's
• 55:36
  something
• 55:36
  I
• 55:36
  encourage
• 55:37
  my
• 55:37
  clients
• 55:37
  to
• 55:37
  do
• 55:37
  all
• 55:37
  of
• 55:38
  the
• 55:38
  time.
• 55:38
  Just
• 55:38
  talk
• 55:38
  about
• 55:38
  the
• 55:38
  journey
• 55:39
  you're
• 55:39
  on,
• 55:39
  talk
• 55:39
  about
• 55:39
  the
• 55:39
  struggle,
• 55:40
  stop
• 55:40
  pretending
• 55:41
  that
• 55:41
  your
• 55:41
  life
• 55:41
  is
• 55:41
  Instagram
• 55:42
  perfect
• 55:42
  because
• 55:42
  none
• 55:43
  of
• 55:43
  our
• 55:43
  lives
• 55:43
  are
• 55:43
  Instagram
• 55:44
  perfect
• 55:44
  and
• 55:44
  none
• 55:45
  of
• 55:45
  us
• 55:45
  have
• 55:45
  got
• 55:45
  this
• 55:45
  stuff
• 55:45
  right
• 55:46
  all
• 55:46
  of
• 55:46
  the
• 55:46
  time.
• 55:46
  And
• 55:46
  actually
• 55:47
  people
• 55:47
  appreciate
• 55:48
  it
• 55:48
  when
• 55:48
  you're
• 55:48
  honest
• 55:49
  with
• 55:49
  them
• 55:49
  and
• 55:49
  you
• 55:49
  say
• 55:50
  what
• 55:50
  you're
• 55:50
  trying
• 55:50
  to
• 55:51
  do
• 55:51
  better
• 55:51
  and
• 55:51
  you
• 55:51
  live
• 55:52
  it
• 55:52
  authentically.
• 55:52
  Michelle,
• 55:53
  it's
• 55:53
  been
• 55:54
  so
• 55:54
  much
• 55:54
  fun
• 55:54
  talking
• 55:54
  to
• 55:55
  you.
• 55:55
  It's
• 55:55
  such
• 55:55
  a
• 55:55
  pleasure.
• 55:55
  I'm
• 55:56
  really
• 55:56
  looking
• 55:56
  forward
• 55:56
  to
• 55:57
  seeing
• 55:57
  you
• 55:57
  very
• 55:58
  soon
• 55:58
  at
• 55:58
  an
• 55:58
  event
• 55:58
  we're
• 55:59
  speaking
• 55:59
  at
• 55:59
  together
• 56:00
  and
• 56:00
  then
• 56:00
  again
• 56:01
  at
• 56:01
  your
• 56:01
  summit
• 56:01
  as
• 56:02
  well.
• 56:02
  Thank
• 56:02
  you
• 56:02
  for
• 56:02
  your
• 56:03
  time.
• 56:03
  If
• 56:03
  people
• 56:04
  want
• 56:04
  to
• 56:04
  find
• 56:04
  you
• 56:04
  or
• 56:05
  get
• 56:05
  in
• 56:05
  touch
• 56:05
  with
• 56:05
  you,
• 56:05
  where's
• 56:06
  the
• 56:06
  best
• 56:06
  place
• 56:06
  for
• 56:06
  them
• 56:06
  to
• 56:07
  go?
• 56:07
  So
• 56:07
  come,
• 56:08
  you
• 56:08
  can
• 56:08
  email
• 56:09
  me
• 56:09
  helloustainable
• 56:10
  wedding
• 56:10
  alliance.com
• 56:12
  always
• 56:12
  love
• 56:12
  hearing
• 56:13
  from
• 56:14
  friendly
• 56:14
  people.
• 56:15
  You
• 56:15
  can
• 56:16
  find
• 56:16
  us
• 56:16
  on
• 56:16
  Instagram,
• 56:17
  Sustainable.
• 56:18
  Wedding
• 56:18
  Alliance
• 56:18
  UK
• 56:19
  and
• 56:19
  also
• 56:20
  on
• 56:20
  LinkedIn
• 56:21
  as
• 56:21
  well.
• 56:21
  And
• 56:22
  just
• 56:22
  come
• 56:22
  say
• 56:22
  hi
• 56:23
  to
• 56:23
  us,
• 56:23
  give
• 56:23
  us
• 56:23
  a
• 56:23
  wave,
• 56:24
  you
• 56:24
  know,
• 56:25
  have
• 56:25
  a
• 56:25
  look
• 56:25
  at
• 56:25
  our
• 56:25
  Sustainable
• 56:26
  Supply
• 56:26
  Directory.
• 56:27
  See
• 56:27
  if
• 56:27
  you
• 56:27
  know
• 56:27
  any
• 56:28
  of
• 56:28
  our
• 56:28
  members,
• 56:28
  give
• 56:29
  them
• 56:29
  a
• 56:29
  follow,
• 56:29
  say
• 56:30
  hi.
• 56:30
  To
• 56:30
  them
• 56:31
  and
• 56:31
  ask
• 56:31
  them
• 56:31
  their
• 56:32
  experiences
• 56:32
  too,
• 56:33
  because
• 56:34
  we're
• 56:34
  really
• 56:34
  friendly
• 56:35
  bunch
• 56:35
  and
• 56:35
  we
• 56:35
  really
• 56:35
  want
• 56:36
  to
• 56:36
  get
• 56:36
  to
• 56:36
  know
• 56:36
  you.
• 56:36
  It's
• 56:37
  not
• 56:37
  just
• 56:37
  me,
• 56:37
  it's
• 56:38
  the
• 56:38
  wider.
• 56:38
  Team,
• 56:39
  it's
• 56:39
  our
• 56:39
  ambassadors,
• 56:40
  it's
• 56:40
  our
• 56:40
  network,
• 56:41
  it's
• 56:41
  our
• 56:41
  community.
• 56:42
  So
• 56:42
  reach
• 56:42
  out
• 56:43
  to
• 56:43
  any
• 56:43
  one
• 56:43
  of
• 56:43
  us.
• 56:44
  Yeah,
• 56:44
  we're
• 56:44
  here
• 56:45
  to
• 56:45
  support
• 56:45
  you
• 56:45
  on
• 56:45
  our
• 56:45
  journey.
• 56:45
  Michelle,
• 56:46
  thank
• 56:46
  you
• 56:47
  so
• 56:47
  much
• 56:47
  for
• 56:47
  your
• 56:47
  time.
• 56:48
  It's
• 56:48
  been
• 56:48
  an
• 56:48
  absolute
• 56:49
  pleasure.
• 56:49
  Thank
• 56:50
  you,
• 56:50
  everyone.
• 56:50
  Hope
• 56:51
  you
• 56:51
  see
• 56:51
  you
• 56:51
  at
• 56:51
  the
• 56:51
  summit.
• 56:52
  Such
• 56:52
  a
• 56:52
  great
• 56:52
  conversation.
• 56:53
  I
• 56:53
  hope
• 56:53
  you've
• 56:53
  enjoyed
• 56:54
  that
• 56:54
  as
• 56:54
  much
• 56:54
  as
• 56:54
  me
• 56:55
  and
• 56:55
  I
• 56:55
  hope
• 56:55
  you've
• 56:55
  gone
• 56:55
  on
• 56:56
  that
• 56:56
  same
• 56:56
  journey
• 56:56
  where
• 56:56
  if
• 56:57
  you
• 56:57
  were
• 56:57
  starting
• 56:58
  this
• 56:58
  conversation
• 56:58
  feeling
• 56:59
  a
• 56:59
  bit
• 56:59
  nervous,
• 56:59
  feeling
• 57:00
  like
• 57:00
  you
• 57:00
  might
• 57:00
  feel
• 57:01
  judged,
• 57:01
  feeling
• 57:01
  a
• 57:02
  bit
• 57:02
  guilty,
• 57:02
  I
• 57:03
  hope
• 57:03
  you've
• 57:03
  ended
• 57:03
  this
• 57:04
  conversation
• 57:04
  realizing
• 57:05
  that
• 57:05
  you
• 57:05
  don't
• 57:05
  need
• 57:05
  to
• 57:05
  feel
• 57:06
  that
• 57:06
  way
• 57:06
  and
• 57:06
  it's
• 57:06
  just
• 57:06
  about
• 57:07
  taking
• 57:07
  one
• 57:08
  small
• 57:08
  step
• 57:08
  in
• 57:08
  the
• 57:09
  right
• 57:09
  direction.
• 57:09
  Even
• 57:10
  if
• 57:10
  it's
• 57:10
  going
• 57:10
  right
• 57:10
  now
• 57:11
  and
• 57:11
  going
• 57:11
  and
• 57:11
  checking
• 57:11
  out
• 57:12
  your
• 57:12
  website
• 57:12
  domain
• 57:12
  and
• 57:13
  seeing
• 57:13
  where
• 57:13
  it's
• 57:13
  hosted.
• 57:14
  That's
• 57:14
  one
• 57:14
  small
• 57:14
  thing
• 57:15
  you
• 57:15
  can
• 57:15
  do.
• 57:15
  If
• 57:15
  you
• 57:16
  want
• 57:16
  to
• 57:16
  find
• 57:16
  out
• 57:16
  more
• 57:16
  about
• 57:16
  Michelle,
• 57:17
  go
• 57:17
  and
• 57:17
  follow.
• 57:17
  All
• 57:18
  of
• 57:18
  her
• 57:18
  links
• 57:18
  are
• 57:18
  in
• 57:18
  the
• 57:18
  show
• 57:18
  notes
• 57:19
  and
• 57:19
  I
• 57:19
  hope
• 57:19
  to
• 57:19
  see
• 57:20
  lots
• 57:20
  of
• 57:20
  you
• 57:20
  at
• 57:20
  the
• 57:21
  summit
• 57:21
  in
• 57:21
  February.
• 57:21
  I'll
• 57:22
  see
• 57:22
  you
• 57:22
  next
• 57:22
  time.