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Japanese Investment, Israeli Innovation: Noa Asher on What Comes Next
In this episode of Tel Aviv Diary, I’m joined by Noa Asher, newly elected chair of the Israel–Japan Chamber of Commerce and a veteran of Israel’s economic-diplomacy world. Noa takes us through her personal and professional journey—from Jerusalem to Harvard’s Kennedy School, from startup-era law to an 18-year career in Israel’s Foreign Trade Administration—before landing in two posts that shaped her view of global business: commercial work in Chicago across the U.S. Midwest, and then six pivotal years in Tokyo (2014–2020).
Noa argues that 2014 marked a turning point in Israel–Japan economic…
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