Bacon Bites and Big Wins: Cloé Helmond, Co-Founder of Les Brutes du Soya, on Quebec's Soy Opportunity: SIAL Summer Bonus Episode
Recorded live on the show floor at SIAL Canada 2026 in Montreal, this Food Professor summer bonus episode features Cloé Helmond, Co-Founder of Les Brutes du Soya, fresh off a first-place win in the Start-up Scale CPG category of SIAL Canada's seventh annual Startup Pitch Competition. Michael LeBlanc and Dr. Sylvain Charlebois catch her still holding the hardware — and still slightly stunned, since the Scale category is built for companies four to six years old and Les Brutes is barely two.
The origin story is pure Quebec agri-food. Les Brutes grew out of a family soy farm in…
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