IRL Is the New Luxury - How You Can Build A Moat Around Your Business and Wealth

Millionaire Mindcast · Jul 10, 2026 · 23m

For the last fifteen years, capital has relentlessly chased digital attention, turning it into a diluted and cheap commodity. The new luxury for consumers and investors alike is the "presence economy," where real-world, in-person experiences are driving unparalleled engagement and spending. With experiential spending up over 30% from pre-pandemic levels, the smartest brands are no longer building better digital vending machines, but rather creating meaningful tables for people to sit at.

This episode breaks down the massive shift toward IRL (in real life) business models and why creating…