Latest / Geographical Thinking from Esri Canada
Data-Driven Destinations
In this episode of Geographical Thinking, we’re joined by Joe Amati, Senior Executive Director of Global Market and Brand Intelligence for Destination Canada. Together, we explore how data and mapping are transforming Canada’s tourism sector. Joe explains how Destination Canada uses research and AI-driven platforms like the Canadian Tourism Data Collective to boost tourism, ensuring the country remains a top global destination. Up to December 2024, the Canadian Tourism Data Collective had seen 18,000+ active users and 60 subscribed industry partners.
From pandemic recovery to the future of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.