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Latest / The Brand is Female

Laura Kraber | Co-Founder, Fluide | a new definition of beauty

This week, host Eva Hartling is joined by Laura Kraber, Co-Founder of Fluide, a gender-inclusive beauty start-up that offers a line of affordable, high-quality, non-toxic cosmetics. Fluide’s mission is to increase the visibility of trans, non-binary, and gender-fluid individuals while promoting a new definition of beauty. The root of this being healthy self-expression and a positive self-image. Founded by Laura and her partner Isabella Giancarlo in 2018, the Brooklyn-based brand donates a portion of sales to LGBTQ non-profits. Fluide also looks to pay tribute to the importance of safe spaces…

The skinny

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