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How Duolingo Turned a Mascot Into a Marketing Machine
Duolingo's green owl, Duo, has become one of the most recognizable mascots in tech — but it didn't happen by accident. In this episode of Brand Storytelling, Lucas and Luna break down how a language-learning app turned a pushy notifications chatbot into a meme-machine that drove billions of views and daily active users. They look at the specific content strategy that made the brand voice work across TikTok, Instagram, and in-app notifications, and how Duolingo's willingness to let its mascot be 'unhinged' paid off. Plus, they discuss the risk of burning out a…
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