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Hell Yeah: Is Michael Jordan Saving NASCAR? | Coffee With Kenny · Kenny Wallace Media

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  Happy Monday morning everybody, I had a wonderful weekend.
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  Went to a hot Atlanta baby Atlanta, GA, flew down there
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  with my dear friend John Scotone on that SR22 aeroplane, landed
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  and made our way to the hotel and boy was nice.
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  I thought the temperature was really nice.
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  Did not need a jacket on Saturday night.
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  But boy, when we woke up Sunday morning in Atlanta, it was
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  beautiful. It was sunny and my gosh was it
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  windy and cold. But the racing was hot on the
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  racetrack. Had a wonderful time and so much
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  to talk about. So we're going to have a short
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  monologue so we can get right to it today.
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  Would you look here? Lucy loves me.
• 1:07
  Lucy loves me. OK, man, old man.
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  NASCAR is on a roll. Two straight weeks or six
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  straight races, Trucks, O'Reilly Auto Parts and the Cup Series at
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  Daytona. All three races come around to
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  the start. Finish line ended under green,
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  took a break, went to hot Atlanta.
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  It was supposed to rain in Atlanta.
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  Remember the good Lord, said NASCAR.
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  You've been roughed up enough. We're going to give you a gift.
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  So NASCAR gets everything in Atlanta.
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  Course it was cold and windy and all three races come right
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  around to the start finish line and they ended under green.
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  NASCAR right now has learned an incredible lesson and they are
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  finally after 20 years, NASCAR is officially back.
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  Couple things have happened that caught me off guard.
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  Number one, while I was at Atlanta and I was doing
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  Trackside live, remember, I was there with thousands of fans.
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  That hell yeah. A deal.
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  Hell yeah. You know, I kind of made fun of
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  it. I said, oh, so this is going to
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  bring NASCAR back? Hell yeah.
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  Nick, Can you imagine being in a very mature meeting with all the
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  business people? You know, NASCAR pays this group
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  and says, OK, we're going to pay hundreds of thousands of dollars
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  to study and see what can bring the sport back and make the fans
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  love us. Could you imagine if Rodger
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  Penske was in that meeting? And here's the finality, Mr.
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  Penske. We know you're worth over two $3
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  billion. Rodger's very serious.
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  Yes, Rodger, if we say 2 words, it will bring the sport back.
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  We're going to make everybody go hell yeah.
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  I'm telling you, I was there. We had so much fun at Trackside
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  Live. And then after that, I went up
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  to the Turn 1 suite. It is Atlanta's biggest suite.
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  All I would do was go one 2-3 and the fans would scream
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  deafening scream. Hell yeah, hell yeah.
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  Makes them feel like we're back. It is amazing.
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  I know, as goofy as it sounds right now, it is like this rally
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  cry. It's like we recognize you
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  rednecks and all of us. They love it.
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  Who would have ever thought respond right here, dude.
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  I mean, you could tell by my face.
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  I guess that's why those marketing companies make
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  millions of dollars. Who would have ever thought, you
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  know, that, that that company is saying, OK, what do we want to
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  accomplish here? And NASCAR probably had to give
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  them all the results. Like you're using artificial
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  intelligence. Hey, who knows?
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  Maybe AI could have done that. Maybe AI did do it for NASCAR.
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  Maybe. I don't know.
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  But all they did was they told the company.
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  OK, look, you know, we've, we've made our old fans mad.
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  You know, they, they felt like we went after Gen.
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  Z and forgot about the old fans. And, you know, our sport is
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  basically made-up of, you know, rednecks.
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  Hell yeah. Hell yeah.
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  They all kept saying it down there.
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  I want to tell you another thing that's helping NASCAR that a lot
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  of people don't realize, but I witnessed Drink a coffee,
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  Michael Jordan. Oh, yeah, and Denny Hamlin.
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  That 2311 deal. That lawsuit matched with Tyler
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  Reddick just having a drive for his life, winning two in a row.
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  OK, that's good, but where am I going with this?
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  Have you noticed Michael Jordan is not quiet anymore?
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  Have you noticed Michael Jordan is giving interviews to Jamie
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  Little? Only Jamie Little has a way of
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  making people feel comfortable. And when Jamie Little walks up
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  to Michael Jordan, Michael Jordan is happy to do an
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  interview with her because they know Michael knows that she's
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  going to be fair. There are a lot of people here.
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  I'm going to give you an example.
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  When we were getting ready to leave the racetrack, some young
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  man, you know, they got a golf cart company around the
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  racetrack at Atlanta, and they make money for, like, churches,
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  and you donate money to the golf cart and it goes to a church.
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  So I then mowed our golf cart kid a little money to run us
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  across the street to the airport about a half a mile away.
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  Wait, He takes us in a golf cart and there's Michael Jordan's,
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  you know, plane right there, jet.
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  And I said, yeah, that's Michael Jordan's jet.
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  The kid literally says, what's he doing here?
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  I looked at the kid like he had four eyes.
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  I said Michael Jordan owns three race teams.
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  He owns Tyler Reddick, he owns Bubba Wallace and Riley Herbs,
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  and his his partner is Denny Hamlin.
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  And the kid looks at me and he goes, wait, you mean Michael
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  Jordan owns a NASCAR team that falls under kids don't care
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  about cars anymore. But with Michael Jordan doing
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  these TV interviews, it's making networks like ESPN and, and you
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  know, all the networks, it's making them recognize NASCAR.
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  They're like, wait, I didn't know Michael Jordan owned the
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  NASCAR team. Well, you wouldn't really know
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  if it because his teams were not winning.
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  Now Michael Jordan's teams are winning and he's being
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  interviewed. He's on TVA lot, so hell yeah.
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  Michael Jordan interviews reminding the world that I own a
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  NASCAR team. So in in in a, in a wild way,
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  Michael Jordan is saving NASCAR. I think that's going to be my
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  headlines. Michael Jordan is saving NASCAR.
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  Hell yeah. Respond right here.
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  I sure am happy to see all the happiness everybody is still on
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  social media now once again I'm going to acknowledge, but the
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  haters are being drowned out. You all are becoming lesser and
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  lesser because they're the race is just so damn good.
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  That's all there is to it. All right, everybody, we getting
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  ready to do Herman Schrader. We're going to talk about it
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  all. Have a great Monday, everybody.