Latest / We Are For Good Podcast - The Podcast for Nonprofits
324. How to Leverage A/B Testing to Grow Online Giving + The Psychology of Giving - Sam Baker
Overview
Meet Sam. She's a digital strategist who helps her clients increase revenue with A/B Testing, and she knows her stuff. In the last 10 years, she's helped companies like Abercrombie & Fitch, Under Armour, and Intercontinental Hotel Group use their website data to make more money - without increasing digital ad spend or building a new website. Don't miss this episode that will prep you well for Giving Tuesday and year-end🗓
💡Learn
Defining A/B testing & how it works
How to kick-off a successful A/B testing campaign
The link between the psychology of giving and social proof
A guide to…
The skinny
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