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Motion Is Not Transformation
There are two ways to be wrong about a technology wave.
The first is obvious. You move too slow. You dismiss the shift, protect legacy revenue, and by the time you look up, a competitor with worse products and better timing owns your category.
The second failure mode gets less attention, and right now it’s doing more damage. You see the wave coming. You paddle toward it. You catch it, and then you misread what’s required to ride it in. You mistake motion for transformation. You confuse deployment for strategy. You restructure for a world that isn’t here yet.
I’ve lived both. And watching B2B…
The skinny
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