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The Role of Social Media in Shaping Athlete Narratives

Social media has become a powerful tool for athletes to shape their own narratives and connect with fans on a personal level. In this discussion, we will explore how athletes are using platforms like Instagram, Twitter, and TikTok to build their brands, share their journeys, and engage with their audiences. We'll hear from social media strategists and athletes who have successfully navigated this landscape, discussing the challenges and opportunities that come with maintaining an authentic online presence. Listeners will gain insights into the strategies athletes use to leverage social media…

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