Latest / NOISE vs SIGNAL by Inman
MoxiWorks CEO Eric Elfman: Building Technology Around the Real Estate Agent
When Eric Elfman bought a home, the service he received from his agent earned his loyalty. That experience helps explain his approach to AI as CEO of MoxiWorks, where giving agents more time to take care of their clients is central to the company’s product strategy.
On NOISE VS. SIGNAL, Elfman walks Inman CEO Tom Bohn through the thinking behind MoxiWorks’ rebuilt platform, RISE.
They discuss what it takes to build software agents will use and how independent brokerages can access the caliber of technology available at larger firms. Elfman also explains the company’s shift toward designing…
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