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Walmart Is Linking Your TV Watching to What You Buy | Fast Five Shorts · Omni Talk Retail

• 0:00
  Walmart
• 0:00
  and
• 0:00
  Vizio
• 0:01
  unveiled
• 0:01
  new
• 0:01
  content
• 0:02
  to
• 0:02
  commerce
• 0:03
  integrations
• 0:03
  at
• 0:03
  the
• 0:03
  2026
• 0:04
  IAB
• 0:05
  Newfronts
• 0:06
  this
• 0:06
  week.
• 0:06
  I
• 0:07
  know
• 0:07
  something
• 0:07
  that
• 0:07
  Carter
• 0:08
  follows
• 0:08
  religiously.
• 0:09
  Whatever
• 0:09
  happens
• 0:09
  at
• 0:09
  newfronts,
• 0:10
  he's
• 0:10
  all
• 0:10
  about
• 0:10
  that.
• 0:11
  Introducing
• 0:12
  a
• 0:12
  unified
• 0:13
  account
• 0:13
  login,
• 0:14
  a
• 0:14
  first
• 0:14
  of
• 0:14
  its
• 0:14
  kind
• 0:14
  l'
• 0:15
  Oreal
• 0:15
  product
• 0:15
  placement
• 0:16
  partnership
• 0:16
  and
• 0:16
  a
• 0:16
  closed
• 0:17
  loop
• 0:17
  measurement
• 0:17
  vision
• 0:18
  that
• 0:18
  ties
• 0:19
  streaming
• 0:19
  behavior
• 0:19
  directly
• 0:20
  to
• 0:20
  in
• 0:20
  store
• 0:21
  and
• 0:21
  online
• 0:21
  purchases.
• 0:22
  According
• 0:22
  to
• 0:23
  Chainstoreage,
• 0:23
  Walmart
• 0:24
  and
• 0:24
  Vizio
• 0:24
  are
• 0:24
  progressively
• 0:25
  implementing
• 0:26
  a
• 0:26
  unified
• 0:26
  account
• 0:27
  login
• 0:27
  to
• 0:27
  new
• 0:28
  Vizio
• 0:28
  OS
• 0:29
  TVs
• 0:29
  and
• 0:30
  on
• 0:30
  TVs
• 0:30
  powered
• 0:31
  by
• 0:31
  Vizio,
• 0:32
  Enabling
• 0:32
  customers
• 0:32
  to
• 0:33
  use
• 0:33
  Walmart
• 0:33
  accounts
• 0:34
  to
• 0:34
  access
• 0:34
  smart
• 0:35
  TV
• 0:35
  features.
• 0:36
  Creating
• 0:36
  a
• 0:36
  single
• 0:36
  identity
• 0:37
  framework
• 0:38
  across
• 0:38
  shopping
• 0:39
  and
• 0:39
  entertainment.
• 0:40
  In
• 0:40
  addition,
• 0:41
  l',
• 0:41
  Oreal,
• 0:41
  the
• 0:41
  world's
• 0:42
  largest
• 0:42
  cosmetics
• 0:43
  company,
• 0:43
  is
• 0:43
  launching
• 0:43
  a
• 0:43
  product
• 0:44
  placement
• 0:44
  integration
• 0:45
  that
• 0:45
  will
• 0:45
  place
• 0:45
  l'
• 0:45
  Oreal
• 0:46
  products
• 0:46
  within
• 0:46
  premium
• 0:47
  content
• 0:48
  across
• 0:48
  Vizio's
• 0:49
  OS
• 0:49
  in
• 0:49
  the
• 0:50
  US
• 0:50
  Powered
• 0:50
  by
• 0:51
  Walmart's
• 0:51
  first
• 0:52
  party
• 0:52
  customer
• 0:52
  insights.
• 0:53
  I'm
• 0:53
  curious
• 0:54
  to
• 0:54
  understand
• 0:54
  what
• 0:54
  that
• 0:54
  actually
• 0:55
  looks
• 0:55
  like
• 0:55
  in
• 0:55
  practice.
• 0:56
  And
• 0:56
  said
• 0:57
  Courtney
• 0:57
  Nado,
• 0:58
  SVP
• 0:59
  of
• 0:59
  Business
• 0:59
  integration
• 1:00
  and
• 1:00
  Planning
• 1:00
  at
• 1:00
  Walmart,
• 1:01
  quote,
• 1:01
  by
• 1:01
  unifying
• 1:02
  account
• 1:02
  access,
• 1:03
  we're
• 1:03
  creating
• 1:03
  a
• 1:03
  seamless
• 1:04
  experience
• 1:04
  across
• 1:04
  screens
• 1:05
  while
• 1:05
  laying
• 1:05
  the
• 1:05
  groundwork
• 1:06
  for
• 1:06
  deeper
• 1:07
  integration
• 1:07
  between
• 1:08
  retail
• 1:08
  and
• 1:08
  entertainment.
• 1:09
  End
• 1:09
  quote.
• 1:10
  Carter,
• 1:10
  are
• 1:11
  you
• 1:11
  buying
• 1:11
  or
• 1:11
  selling
• 1:12
  Walmart?
• 1:12
  Connect
• 1:13
  Powered
• 1:13
  by
• 1:13
  Vizio
• 1:14
  becoming
• 1:14
  a
• 1:15
  powerful,
• 1:15
  meaningful
• 1:16
  new
• 1:17
  tent
• 1:17
  pole
• 1:17
  for
• 1:18
  Walmart's
• 1:18
  retail
• 1:19
  media
• 1:19
  strategy.
• 1:20
  I
• 1:21
  think
• 1:21
  it's,
• 1:21
  it's
• 1:21
  huge
• 1:21
  for
• 1:22
  Walmart
• 1:22
  just
• 1:22
  because
• 1:22
  of
• 1:22
  the
• 1:23
  data.
• 1:23
  Like
• 1:23
  if
• 1:23
  you
• 1:23
  think
• 1:23
  about
• 1:24
  this,
• 1:24
  right?
• 1:24
  So
• 1:25
  you
• 1:25
  talk
• 1:25
  about
• 1:25
  basically
• 1:26
  and
• 1:27
  for
• 1:27
  a
• 1:27
  lot
• 1:27
  of
• 1:27
  families,
• 1:28
  you
• 1:28
  know,
• 1:28
  your
• 1:28
  TV
• 1:29
  in
• 1:29
  your
• 1:29
  living
• 1:29
  room
• 1:29
  is
• 1:30
  the
• 1:30
  hub
• 1:30
  of
• 1:30
  the
• 1:30
  family,
• 1:31
  right?
• 1:32
  You're
• 1:32
  constantly
• 1:33
  watching.
• 1:33
  And
• 1:33
  what
• 1:33
  you
• 1:34
  can
• 1:34
  deduce
• 1:34
  from
• 1:35
  family
• 1:35
  dynamics
• 1:36
  based
• 1:36
  on
• 1:37
  looking
• 1:37
  at
• 1:37
  what
• 1:37
  you're
• 1:37
  watching,
• 1:38
  when
• 1:38
  you're
• 1:38
  watching
• 1:39
  and
• 1:39
  what
• 1:39
  that
• 1:39
  looks
• 1:40
  like
• 1:40
  is
• 1:40
  absolutely
• 1:41
  massive
• 1:42
  to
• 1:42
  start
• 1:42
  to
• 1:42
  understand
• 1:43
  now.
• 1:43
  You
• 1:43
  know,
• 1:44
  critics
• 1:44
  will
• 1:44
  say
• 1:44
  that
• 1:45
  this
• 1:45
  is
• 1:45
  ultimately
• 1:45
  a
• 1:45
  surveillance
• 1:46
  device
• 1:46
  that's
• 1:46
  sitting
• 1:47
  in
• 1:47
  your
• 1:47
  living
• 1:47
  room.
• 1:47
  And
• 1:47
  yeah,
• 1:48
  it
• 1:48
  is
• 1:48
  like
• 1:49
  that's
• 1:49
  exactly
• 1:49
  what
• 1:49
  it
• 1:50
  is.
• 1:50
  But
• 1:51
  this
• 1:51
  move
• 1:51
  from,
• 1:52
  from
• 1:52
  Walmart,
• 1:54
  you
• 1:54
  know,
• 1:54
  it's
• 1:55
  kind
• 1:55
  of
• 1:55
  about
• 1:55
  time,
• 1:55
  right?
• 1:55
  It's
• 1:56
  been
• 1:56
  two
• 1:56
  years
• 1:56
  since
• 1:56
  they
• 1:57
  kind
• 1:57
  of
• 1:57
  made
• 1:57
  this
• 1:57
  acquisition.
• 1:58
  Two
• 1:58
  years
• 1:58
  since
• 1:58
  they
• 1:59
  made
• 1:59
  this
• 1:59
  investment
• 2:00
  and
• 2:00
  there
• 2:00
  really
• 2:00
  hasn't
• 2:01
  been
• 2:01
  any
• 2:01
  meaningful
• 2:02
  moves
• 2:02
  really
• 2:02
  from
• 2:03
  it,
• 2:03
  from
• 2:04
  it
• 2:04
  at
• 2:04
  all.
• 2:05
  And
• 2:05
  the
• 2:05
  ability
• 2:06
  to
• 2:06
  have
• 2:06
  this
• 2:06
  unified
• 2:07
  login
• 2:07
  at
• 2:08
  the
• 2:08
  OS
• 2:08
  level,
• 2:09
  right?
• 2:09
  So
• 2:09
  think
• 2:10
  about
• 2:10
  it.
• 2:10
  Anything
• 2:10
  you
• 2:11
  do
• 2:11
  on
• 2:11
  that
• 2:11
  TV
• 2:12
  is
• 2:12
  documented
• 2:13
  and
• 2:13
  given
• 2:13
  to
• 2:14
  Walmart
• 2:14
  to
• 2:14
  then
• 2:15
  target
• 2:15
  ads.
• 2:16
  And
• 2:16
  not
• 2:16
  only
• 2:16
  ads
• 2:16
  in
• 2:17
  the
• 2:17
  tv.
• 2:17
  I
• 2:17
  know
• 2:17
  that
• 2:17
  was
• 2:17
  part
• 2:18
  of
• 2:18
  it.
• 2:18
  But
• 2:18
  your
• 2:18
  first
• 2:19
  party
• 2:19
  profile
• 2:19
  for
• 2:20
  Walmart
• 2:20
  is
• 2:20
  going
• 2:20
  to
• 2:20
  just
• 2:21
  absolutely
• 2:21
  Explode.
• 2:21
  Which
• 2:22
  means
• 2:22
  that
• 2:22
  your
• 2:22
  targeted
• 2:23
  ads,
• 2:23
  your
• 2:24
  deals
• 2:24
  when
• 2:24
  you're
• 2:24
  online,
• 2:25
  etcetera,
• 2:25
  Are
• 2:26
  now
• 2:26
  going
• 2:26
  to
• 2:26
  get
• 2:26
  that
• 2:27
  much
• 2:27
  better.
• 2:28
  And
• 2:28
  I
• 2:28
  think
• 2:28
  here's
• 2:29
  the
• 2:29
  deal
• 2:29
  is
• 2:29
  also
• 2:29
  Walmart
• 2:30
  had
• 2:30
  to
• 2:30
  do
• 2:30
  this.
• 2:31
  When
• 2:31
  you
• 2:31
  think
• 2:31
  about
• 2:31
  what
• 2:31
  Amazon
• 2:32
  has
• 2:32
  and
• 2:32
  has
• 2:32
  had
• 2:33
  for
• 2:33
  a
• 2:33
  long
• 2:34
  time
• 2:34
  now,
• 2:34
  whether
• 2:35
  it's
• 2:35
  with
• 2:35
  Prime
• 2:35
  Video
• 2:36
  and
• 2:36
  just
• 2:36
  their
• 2:36
  dominance
• 2:37
  in
• 2:37
  the
• 2:37
  retail
• 2:37
  media
• 2:37
  network
• 2:38
  world,
• 2:39
  like
• 2:39
  this
• 2:39
  is
• 2:40
  a
• 2:40
  move
• 2:40
  they
• 2:40
  had
• 2:40
  to
• 2:40
  do
• 2:41
  or
• 2:41
  else
• 2:41
  they're
• 2:41
  just
• 2:41
  going
• 2:41
  to
• 2:42
  keep
• 2:42
  getting
• 2:42
  buried.
• 2:44
  Yeah,
• 2:45
  the
• 2:45
  interesting
• 2:45
  thing
• 2:45
  to
• 2:45
  me
• 2:46
  when
• 2:46
  I
• 2:46
  think
• 2:46
  about
• 2:46
  this
• 2:46
  story
• 2:46
  is
• 2:47
  actually
• 2:47
  what
• 2:47
  I
• 2:47
  learned
• 2:47
  from
• 2:47
  you
• 2:48
  when
• 2:48
  we
• 2:48
  were
• 2:48
  first
• 2:49
  talking
• 2:49
  and
• 2:50
  I
• 2:50
  remember
• 2:50
  we
• 2:50
  were
• 2:50
  on
• 2:51
  the
• 2:51
  speaking
• 2:51
  circuit
• 2:52
  together
• 2:52
  a
• 2:52
  couple
• 2:52
  times
• 2:53
  and
• 2:53
  you
• 2:53
  always
• 2:54
  talked
• 2:54
  about
• 2:54
  the
• 2:54
  idea
• 2:54
  of,
• 2:55
  you
• 2:55
  know,
• 2:55
  you're
• 2:55
  competing
• 2:56
  for
• 2:56
  time,
• 2:56
  you're
• 2:57
  competing
• 2:57
  for
• 2:57
  the
• 2:57
  time
• 2:58
  on
• 2:58
  the
• 2:58
  phone.
• 2:59
  And
• 2:59
  so
• 2:59
  Walmart,
• 3:00
  you
• 3:00
  know,
• 3:00
  as
• 3:00
  successful
• 3:01
  as
• 3:01
  Ben
• 3:01
  is
• 3:02
  still
• 3:02
  limited
• 3:02
  by
• 3:02
  the
• 3:03
  amount
• 3:03
  of
• 3:03
  time
• 3:03
  people
• 3:04
  want
• 3:04
  to
• 3:04
  spend
• 3:04
  with
• 3:04
  its
• 3:05
  app
• 3:05
  on
• 3:05
  the
• 3:05
  phone,
• 3:06
  on
• 3:06
  the
• 3:06
  substrate
• 3:06
  of
• 3:07
  the
• 3:07
  phone.
• 3:07
  Amazon
• 3:08
  is
• 3:08
  in
• 3:08
  a
• 3:08
  sense
• 3:09
  too.
• 3:09
  And
• 3:10
  so
• 3:10
  with
• 3:10
  this
• 3:10
  move
• 3:10
  though,
• 3:11
  Walmart
• 3:12
  is
• 3:12
  broadening
• 3:12
  out
• 3:13
  the
• 3:13
  substrate
• 3:13
  and
• 3:14
  the
• 3:14
  amount
• 3:14
  of
• 3:15
  time
• 3:15
  with
• 3:15
  which
• 3:16
  they
• 3:16
  can
• 3:16
  capture
• 3:16
  and
• 3:17
  capture
• 3:17
  an
• 3:17
  individual's
• 3:18
  attention,
• 3:19
  because
• 3:19
  now
• 3:19
  they
• 3:19
  can
• 3:20
  capture
• 3:20
  that
• 3:20
  individual's
• 3:21
  attention
• 3:21
  once
• 3:21
  they're
• 3:21
  logged
• 3:21
  in
• 3:22
  for
• 3:22
  everything
• 3:22
  they're
• 3:23
  watching
• 3:23
  on
• 3:23
  that
• 3:23
  substrate.
• 3:24
  What.
• 3:24
  Which
• 3:24
  is
• 3:24
  not
• 3:25
  something
• 3:25
  they
• 3:25
  can
• 3:25
  do
• 3:25
  on
• 3:26
  a
• 3:26
  phone
• 3:26
  and
• 3:27
  not
• 3:27
  something
• 3:27
  Amazon
• 3:28
  can
• 3:28
  do
• 3:28
  on
• 3:28
  a
• 3:28
  phone.
• 3:29
  And
• 3:29
  I
• 3:29
  looked
• 3:29
  it
• 3:29
  up,
• 3:30
  there's
• 3:30
  12,
• 3:30
  there's
• 3:31
  the
• 3:31
  estimates
• 3:32
  from
• 3:32
  Google.
• 3:32
  When
• 3:33
  I
• 3:33
  looked
• 3:33
  it
• 3:33
  up,
• 3:33
  there's
• 3:33
  12
• 3:34
  to
• 3:34
  18
• 3:34
  million
• 3:35
  people
• 3:35
  that
• 3:35
  actively
• 3:36
  have
• 3:36
  their
• 3:37
  data
• 3:37
  connected
• 3:38
  to
• 3:39
  Vizio
• 3:39
  TVs.
• 3:40
  Like
• 3:40
  that's
• 3:41
  how
• 3:41
  many
• 3:41
  people
• 3:41
  in
• 3:41
  the
• 3:41
  US
• 3:41
  minimally
• 3:42
  right
• 3:42
  now.
• 3:42
  And
• 3:43
  so
• 3:43
  that's
• 3:43
  only
• 3:43
  gonna
• 3:43
  grow
• 3:43
  over
• 3:44
  time.
• 3:44
  And
• 3:45
  so
• 3:45
  when
• 3:45
  you
• 3:45
  think
• 3:45
  about
• 3:45
  this,
• 3:46
  that
• 3:46
  gives
• 3:46
  them
• 3:47
  so
• 3:47
  like
• 3:47
  you
• 3:47
  said,
• 3:48
  Carter,
• 3:48
  it's
• 3:48
  100%
• 3:48
  right.
• 3:49
  That
• 3:49
  gives
• 3:49
  them
• 3:49
  so
• 3:50
  much
• 3:50
  more
• 3:50
  power
• 3:51
  to
• 3:51
  understand
• 3:52
  what,
• 3:52
  where
• 3:52
  an
• 3:53
  individual
• 3:53
  is
• 3:54
  putting
• 3:55
  their
• 3:55
  attention
• 3:56
  throughout
• 3:56
  the
• 3:56
  course
• 3:56
  of
• 3:57
  a
• 3:57
  day,
• 3:57
  both
• 3:57
  on
• 3:58
  their
• 3:58
  phone
• 3:58
  and
• 3:58
  on
• 3:59
  the
• 3:59
  screen
• 3:59
  in
• 3:59
  front
• 3:59
  of
• 4:00
  them.
• 4:00
  And
• 4:00
  that's
• 4:00
  just
• 4:01
  going
• 4:01
  to
• 4:01
  make
• 4:01
  the
• 4:01
  advertising
• 4:02
  so
• 4:02
  much
• 4:02
  more
• 4:02
  powerful.
• 4:03
  And
• 4:03
  that's
• 4:04
  why
• 4:04
  I
• 4:04
  think
• 4:04
  I
• 4:05
  agree.
• 4:05
  I
• 4:06
  was
• 4:06
  actually
• 4:06
  a
• 4:06
  little
• 4:06
  surprised
• 4:06
  to
• 4:06
  hear
• 4:07
  you
• 4:07
  say
• 4:07
  that
• 4:07
  because
• 4:07
  I've
• 4:07
  had
• 4:07
  some
• 4:08
  people
• 4:08
  poo
• 4:08
  poo
• 4:08
  this
• 4:09
  headline
• 4:09
  over,
• 4:09
  you
• 4:10
  know,
• 4:10
  since
• 4:10
  it
• 4:10
  got
• 4:11
  announced
• 4:11
  two
• 4:11
  years
• 4:11
  ago.
• 4:12
  But
• 4:12
  I
• 4:12
  think
• 4:12
  it's
• 4:12
  going
• 4:13
  to
• 4:13
  be
• 4:13
  pretty
• 4:13
  meaningful
• 4:13
  in
• 4:14
  the
• 4:14
  long
• 4:14
  run
• 4:14
  because,
• 4:14
  you
• 4:15
  know,
• 4:15
  Vizio's
• 4:15
  a,
• 4:16
  it's
• 4:16
  got
• 4:16
  a
• 4:16
  sizable
• 4:16
  chunk
• 4:17
  of
• 4:17
  the
• 4:17
  population
• 4:17
  and
• 4:17
  Walmart's
• 4:18
  going
• 4:18
  to
• 4:18
  keep
• 4:18
  pushing
• 4:18
  it.
• 4:20
  Here's
• 4:20
  an
• 4:20
  interesting
• 4:20
  spin
• 4:21
  on
• 4:21
  it
• 4:21
  too.
• 4:21
  Chris,
• 4:21
  do
• 4:22
  you
• 4:22
  think
• 4:22
  that
• 4:22
  there's
• 4:23
  a
• 4:23
  potential
• 4:23
  that
• 4:23
  Vizio
• 4:24
  TVs
• 4:24
  could
• 4:24
  be
• 4:25
  50%
• 4:25
  of
• 4:25
  the
• 4:25
  cost
• 4:26
  of
• 4:26
  the
• 4:26
  next
• 4:26
  biggest
• 4:27
  competitor.
• 4:28
  Because
• 4:28
  they
• 4:28
  can
• 4:28
  justify
• 4:29
  this
• 4:29
  idea,
• 4:30
  right?
• 4:30
  So
• 4:30
  if
• 4:31
  I
• 4:31
  can
• 4:31
  buy
• 4:31
  a
• 4:31
  70
• 4:31
  inch
• 4:32
  TV
• 4:32
  for
• 4:32
  a
• 4:33
  hundred
• 4:33
  bucks
• 4:33
  at
• 4:33
  Walmart,
• 4:35
  like
• 4:36
  think
• 4:36
  about
• 4:36
  the
• 4:36
  ability
• 4:37
  for
• 4:38
  the
• 4:38
  idea
• 4:39
  of
• 4:39
  an
• 4:39
  average
• 4:39
  American
• 4:40
  family
• 4:40
  to
• 4:40
  get
• 4:41
  a
• 4:41
  brand
• 4:41
  new
• 4:41
  TV
• 4:42
  for
• 4:42
  next
• 4:42
  to
• 4:42
  nothing
• 4:43
  because
• 4:43
  ultimately
• 4:44
  you're
• 4:44
  paying
• 4:44
  with
• 4:44
  your
• 4:44
  data
• 4:45
  and
• 4:45
  for
• 4:45
  Walmart
• 4:46
  to
• 4:46
  justify
• 4:46
  that
• 4:46
  just
• 4:47
  based
• 4:47
  on
• 4:47
  how
• 4:47
  much
• 4:47
  they
• 4:47
  get
• 4:48
  to
• 4:48
  know
• 4:48
  about
• 4:48
  you.
• 4:49
  Yeah,
• 4:50
  the
• 4:50
  merchant
• 4:50
  in
• 4:50
  me
• 4:50
  says
• 4:51
  100%
• 4:51
  Carter.
• 4:52
  So
• 4:52
  if
• 4:52
  I'm
• 4:52
  the
• 4:52
  merchant
• 4:53
  and
• 4:53
  I'm
• 4:53
  looking
• 4:53
  at
• 4:53
  this
• 4:54
  and
• 4:54
  Walmart
• 4:54
  is
• 4:55
  filled
• 4:55
  with
• 4:55
  great
• 4:55
  merchants,
• 4:56
  I
• 4:57
  would
• 4:57
  be
• 4:57
  saying
• 4:57
  okay,
• 4:58
  as
• 4:58
  soon
• 4:58
  as
• 4:58
  I'm
• 4:58
  comfortable
• 4:59
  that
• 4:59
  that
• 4:59
  login
• 5:00
  process
• 5:00
  is
• 5:00
  easy
• 5:01
  and
• 5:01
  friction
• 5:01
  free
• 5:02
  and
• 5:02
  is
• 5:02
  going
• 5:02
  to
• 5:02
  work
• 5:03
  for
• 5:03
  the
• 5:03
  majority
• 5:03
  of
• 5:03
  people.
• 5:04
  Because
• 5:04
  we
• 5:04
  probably
• 5:04
  get
• 5:04
  one
• 5:05
  shot
• 5:05
  at
• 5:05
  this.
• 5:06
  We're
• 5:06
  going
• 5:06
  big
• 5:06
  on
• 5:07
  Black
• 5:07
  Friday
• 5:07
  with
• 5:07
  70,
• 5:08
  75
• 5:09
  inch
• 5:09
  screen
• 5:09
  TVs
• 5:10
  at
• 5:10
  the
• 5:10
  hottest
• 5:11
  deal
• 5:11
  you
• 5:11
  can
• 5:11
  imagine.
• 5:12
  Because
• 5:12
  we're
• 5:13
  gonna
• 5:13
  want
• 5:13
  this
• 5:14
  data
• 5:14
  platform
• 5:15
  inside
• 5:15
  of
• 5:15
  as
• 5:15
  many
• 5:16
  homes
• 5:16
  as
• 5:16
  possible
• 5:17
  and
• 5:17
  we're
• 5:17
  gonna
• 5:17
  go
• 5:17
  big
• 5:18
  into
• 5:18
  it
• 5:19
  100%.
• 5:20
  That's
• 5:20
  what
• 5:20
  the
• 5:20
  move
• 5:20
  is,
• 5:20
  right?
• 5:21
  Yeah,
• 5:21
  I
• 5:21
  think
• 5:21
  that's
• 5:22
  a
• 5:22
  great
• 5:22
  point.