Latest / Success Story with Scott Clary / Pat Flynn - Smart Passive Income Founder | How Lean Learning Created a Million-Dollar Empire

Transcript

Pat Flynn - Smart Passive Income Founder | How Lean Learning Created a Million-Dollar Empire · Success Story with Scott Clary

• 0:00
  In that moment, after getting laid off from my architecture job, I didn't know what to do.
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  I was desperate. I had discovered some good parts of the internet and making money online,
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  and I was able to build a business to get out of that. It was only by action that I get to
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  where I am today. What if losing your job became the best thing that ever happened to you?
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  In 2008, Pat Flynn was laid off from his architecture job and used that moment to launch
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  smart passive income. Now one of the most trusted platforms for online entrepreneurship.
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  Information was once valuable because when you had it and others didn't, you were seen as
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  smarter. Today, we all have access to the same information. The more quickly you can learn
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  and acquire new skills and knowledge to then apply. That's going to be the skill that matters.
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  When I first started, I didn't take action right away. I need to do what I did when I became an
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  architect. I eventually found podcast I connected with. It was believing now what was possible.
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  That was the first step. I eventually learned this question that I didn't know on this question
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  is if this were easy, what would it look like? From a niche blog to a podcast with over 80
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  million downloads, Pat built his brand on transparency, value, and service. He's the author of Willit
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  Fly in Superfans, co-founder of SwitchPod, and a mentor to thousands learning to build businesses
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  online. Proving that adversity can be the perfect launchpad. A lot of times we just overcomplicate
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  so much every second you waste thinking about a hater or a troll the second you're taken away from
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  those you would benefit from your work. You can have anything in life you want so long as you help
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  other people get what they want. Pat, I'm excited to do this. One of my favorite ideas from
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  the book is this. So you write information that failed me. I grew up believing that information by
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  itself was valuable. My entire high school and college experience was predicated on the idea
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  that the more you knew about more things, the more successful you'd become, but in 2008,
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  the few years after graduating architecture school, I was laid off from my dream job.
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  There I was 25 years old, staring at the ceiling of my childhood bedroom, crying at a frustration.
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  I feel like what you went through is what a lot of people experience when the quote unquote
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  traditional system that they thought was going to set them up for success lets them down.
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  So tell me what you were thinking in that moment when information failed you.
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  Yeah, for some context and again, thank you for letting me share this story. It was a rollercoaster
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  for sure to get from there to here, but in that moment after getting laid off from my architecture
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  job, having dedicated my basically entire life to higher education and learning as much as
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  possible, to then have to move back in with my parents after having gotten engaged and feeling
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  like I was moving backwards in life. I didn't know what to do. I was desperate. In fact, some of my
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  first moves were to, I mean, I got invited to, I didn't know this, but I got invited to like a
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  co-knife presentation, and then I ended up in some room with a bunch of amway people.
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  In the desperation comes in when you're just trying to survive, and thankfully I had discovered
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  some good parts of the internet and making money online, and I was able to build a business to get
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  out of that. But in that moment, I was lost. You feel like everything you had done and put time
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  into was a was a waste. There's one thing to be said to say, I wouldn't change anything because
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  I am happy with where I am now, but I mean, honest to God, if I could go back, I would have
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  done more things, taken more action, not learned as much as I did, because it was only by action
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  did I get to where I am today. I can only imagine how much further ahead I'd be if I knew what I knew
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  now. You said something very interesting. I wouldn't have learned as much as I did.
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  So this is sort of the whole thesis behind lean learning. This is like the MVP of
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  cognitive advancement, right? You just learn enough to get the next thing done.
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  Why do we have such an overemphasis on knowledge accumulation?
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  I think because we treat knowledge like food, meaning you come across it, like imagine,
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  we just aren't evolved to consume the amount of information that we now have access to.
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  Just like in caveman days, if you will, if you come across a fruit tree or a bush,
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  you gather all of it because you might not come across another one. This is like literal survival.
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  Right? And then it's valuable to have that because then you can give it to others.
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  Information was once valuable because when you had it and others didn't, you were seen as
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  smarter. You were seen as higher class, even if you had an encyclopedia Britannica in your home,
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  you were considered smarter because you literally could afford it when other people could not.
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  Yet today, we all have access to the same information, but we're treating information in the same
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  way. I ran a survey once when I was at a conference and 90% of the audience, like 80 to 90% of the
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  audience were subscribed to more than 10 podcasts, subscribed to more than 10 YouTube channels,
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  and felt compelled to make sure they consume all of it when how much of that are they actually
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  putting into use? Think about your experience reading a book, even a self-help book or an entrepreneurial
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  book. You read all of it and then maybe implement one or two things. And I feel like we need to change
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  the way that we consume, but also more what we allow ourselves to consume. We're at a buffet
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  line of information now. And not only are we because we're programmed to fill our plates as high
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  as possible, we are also getting force fed information from algorithms and we're getting
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  information that we didn't even know we needed, which we're not set up for success today. I mean,
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  that's really the point here. Success comes with taking action with staying and maintaining focus,
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  getting support on that thing that you're saying yes to, however, because we're so integrated
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  into this world with a so much info, but also too much inspiration. And that's that's kind of
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  an act like a weird thing to say too, right? Can you be overly inspired? Absolutely.
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  Because when you're following anybody on Instagram, you're getting inspired by this person
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  in their strategy and then this person and what they're doing with their life and all the sudden,
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  you're getting pulled in all which ways and even more confused than you were going in.
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  So the whole thing here is just to kind of differentiate the idea between just in case learning,
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  which is what we've all been doing and just in time learning still having a why in a North
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  star to point to, but only allowing yourself to learn about the next step on that thing that you're
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  doing. Trusting that the information will be there for the next step after and not only will it
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  be there, it'll be even better and more updated by the time you need it. So let's say no to it now
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  so we can say yes to the things we've committed to and that's pretty much the thesis of this entire
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  thing based on a lot of my own upbringing and stories since having gotten laid off and trying
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  to discover how to make it in this world. You know, you bring up something that I've never even
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  thought about, but traditional education. Most entrepreneurs going to rip on traditional
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  education all day long and they're going to say, well, you know, I didn't use my MBA when I built
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  my business or, you know, a lot of this stuff that I learned wasn't useful and maybe if you go
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  to an Ivy League school, you're going to get some networking advantages, but outside of that,
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  what are you really doing, spending 100 grand on your undergraduate degree or whatever you spent
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  on it? But you're bringing up something that is like a little bit more nefarious and slightly
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  scary, which is traditional education and the way that our parents operated and our grandparents
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  operated, it's training you to need as much information as possible. It's training you to just
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  accumulate and accumulate and accumulate this just in case information. So if you go through this
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  traditional education system, which many people still do, nothing, whatever, I don't know if you
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  have opinions on that. I can have opinions on it. Well, I have several, for sure. I mean,
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  but you see what I'm saying? It's like it's teaching. It's screwing you. It's not helping you,
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  but it's also screwing you up at the same time. Correct. And it's not teaching us the way we should
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  learn. How do we learn? We read a textbook that might not even have any context to anything we
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  care about and then take a test on it. And if we fail it, it means we're bad, right? The whole,
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  the whole like, you know, you got to get A's in order to progress in this world. No, you have to
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  make mistakes so that you can figure out who you are, what you like and what direction to go.
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  This is this is the whole thing. And, you know, education is great. I love the schools that I went
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  to now. So lucky to have great teachers. I mean, the teachers deserve more pay. We need higher level
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  and higher class teachers too. However, I will say that we are not set up to really find success
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  in the education system we have now. There's a story in the book in the beginning that you
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  might remember about my kids preschool class and some different ways they're approaching things
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  in a real life. How they were able to kind of solve a real life problem right then and there.
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  And how much that might change a person's life to consider that, right? And I want to teach my
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  kids. I have two kids, 15 and 12. I don't necessarily want them to become entrepreneurs. They can,
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  if they want to be. I want to give them options, but I want them to think like an entrepreneur to
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  understand that life and progress in life is about problem solving and helping others that oftentimes,
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  you cannot do it alone. You need to collab with other people who have skill sets that complement
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  yours. You need to learn how to communicate and present your ideas. Even if you're an employee,
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  you still need to know how to do that, as well as the importance of personal branding and
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  understanding your missions and values and who you are. We don't learn any of this stuff in
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  school, right? Let alone financial related things, which are also important that they don't teach
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  in school, learning how to be empathetic, learning interpersonal skills and communication. I mean,
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  that should be what they do in the beginning. And then you kind of find your way into the thing.
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  I mean, think about how people were educated back before the education system was the way it was
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  today. It was more of an apprentice model. You find somebody who's doing some cool stuff and you
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  work with them to learn from them. And you, you know, you might, you know, burn your hand a little
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  bit on that blacksmith thing. I don't know the terminology of blacksmith thing. And then you go,
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  okay, I'm not going to do that again. And then the person who's guiding you, who mentor,
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  who's mentoring, you kind of shows you how to do it better. And then you become a master of it,
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  because that's who you are. And then you can then pass that on to somebody else and teach others.
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  And that makes your experience with it more fulfilling. We lost that. And I think there's a
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  reason to get back into that and, you know, mold what we have today with what was once successful
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  before. And, you know, there are bigger levels and higher goals with this book. But I really just
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  wanted to be a conversation starter for the public and the world in general. But even for the individual
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  listening to this and reading this book, to slow down and consider, okay, what am I doing? And
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  is it aligned with where I want to go? And am I giving myself the best chance? Am I placing the
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  best bet forward to actually make this work? Because we're working against the way the world is
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  today. And we have to kind of unlock our, like unplug from the matrix, if you will.
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  A thousand percent. I think that a lot of people are, like both you and me, we live in this world where
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  we assume that, you know, self education and taking action and execution and breaking shit
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  and figuring it out and failing. We assume that these things are common ideas, but they're not.
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  They're very, very much not. Like most of our friends are living the same lives as us. But the majority
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  of people, they just assume that, you know, we'll do what my parents did. And then on top of that,
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  they find out that if they do what their parents did, this is a waking up moment that I had early
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  in my life. If I replicate the exact steps that my parents took, my life would be worse than theirs.
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  Because now cost of living has gone up. I can't buy it attached home when I'm 20 years old. Like
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  the salaries are not keeping up with what it costs to live in the city that I was in. So I'm like,
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  okay, so I got to figure out another way. That was my wake up call. I don't know if everybody has
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  this wake up call. I think the people, I think if you look at this as a total aside, but people are
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  having families later, people are not buying homes, people are renting as opposed to owning,
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  anxiety, depression, like all of it is, it's just bad. It's bad across the board because people
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  are not thinking differently. And this is sort of the wake up call to think differently, in my opinion,
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  at least. And good for you to think ahead about that. And you're like, is this where I want my life
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  to go? For me, I was just an automation mode, right? I had gotten good grades. I went to a good
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  college, went and got a great job and was planning my 401k, like my whole life was planned ahead. And I
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  didn't really stop to think about it. Is this really what I want to do? Because I was set in motion
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  from my past and my parents and society. And yeah, like honest to God, if I didn't get laid off,
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  I would probably still be doing architecture. And you know, I would hope to be happy still, but I
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  would definitely not have the time freedom and the ability to do what I want, when I want with who
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  I want. And that to me is the ultimate freedom that I have today because I've been able to build
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  these businesses and learn quickly. That is, that is the skill that I feel like is going to be
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  most valuable in the future because things change so fast. The more quickly you can learn and
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  acquire new skills and knowledge to then apply, not just for the sake of learning, not just for
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  trivia night at the bar, but because you want to actually do something, that's going to be the
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  skill that matters because AI is coming in here. It's it's leveling the playing field for everybody
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  and just like information and that kind of knowledge. So it is the knowledge put to use as well as
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  the humanness of all of this that is going to help us stand out and find that joy and and provide
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  more value in the world as things become more automated and machine-like. How did you when you first
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  switched from, you know, in the matrix, working the nine to five, you were laid off, you had this
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  massive, you know, disruption in your life, now you're back at your parents place. How did you switch
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  or maybe you didn't even right away the way that you approached learning so that you could be a
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  successful entrepreneur because I think that the McKinsey consultant has a very hard time becoming
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  an entrepreneur because they've been trained to accumulate as much information as possible and you
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  were somebody who accumulated as much information as possible and that's how I was going to succeed
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  in my career and now I'm going to try and go build my thing and we both know that lean learning is
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  the way to entrepreneurship, but you didn't jump into entrepreneurship thinking I'm going to learn
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  my minimum viable product of whatever I'm launching at the time and that's how I'm going to proceed.
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  You were probably in your head, you were probably accumulating as much information as possible,
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  you're probably scared to take action. All these ideas were probably very true for you at the time.
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  So how did you, how did you, how did you, you know, fix yourself? How did you, how did you escape
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  the matrix? How did you, maybe it was at a necessity? What was it? I mean, it was definitely
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  a survival thing. It was like, I couldn't help but take this action that I wouldn't have taken
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  otherwise because I was starting a family wanted to get out of the house and and there was
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  something at stake, right? And this is where in the book, I talk about the importance of
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  putting yourself in a little bit of heightened position outside of your comfort zone,
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  a little bit of heightened pressure. I call that a voluntary force function. There's many other
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  cases where I've purposefully put myself in a situation to learn and to do and not give myself
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  time to outthink or overwhelm myself, but I just had to take the action like when I learned how to
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  speak on stage or when I learned how to fish with a jig versus all these other, like there's
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  so many different examples, but going back to when I first started, I mean, you're right, I didn't
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  take action right away because I was like, okay, I need to do what I did when I became an architect.
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  I need to school myself and learn everything I can about this thing called entrepreneurship
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  before I take any action. So I bought all the books, I went to Barnes & Noble, I read everything,
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  I started consuming podcasts that were out there. And again, doing what exactly I'm saying,
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  not to do now, but I eventually found a podcast, a one that I connected with, I connected with
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  the host. In fact, it was, it was believing now what was possible. That was the first step,
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  believing that it was possible. And it was through another example I listened to a podcast called
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  Internet Business Mastery. And it was the only one I could find that seemed sort of trustworthy
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  around that age. And there was an episode with a guy named Cornelius Fitchner, who was a project
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  manager. And he was teaching people how to be a project manager. And he was making six figures
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  here, helping people pass the PMP exam, the project manager exam. And that was the, oh my gosh,
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  this is actually possible. Like someone like me who's taken several tests as an architect,
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  I could maybe take some information I have and put it online. And that was sort of the first
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  moment of inspiration that was like, that became a passion of mine to try to figure out how to
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  take this knowledge I had and put it online. So again, I fell into the same traps. Let me learn
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  how to build a website from scratch. Let me learn JavaScript and CSS. Let me learn marketing. Let
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  me learn all these things, SEO, blah, blah, blah. And I eventually ended up investing in a program
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  that those guys had. And that helped me cut out all the noise. I eventually learned this question
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  that I didn't know I was practicing back then. But these guys were sort of embodying it. And this
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  is a question I later received from Tim Ferris, who helped me in a decision moment of my life.
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  And this question is, if this were easy, what would it look like? And that, oh my gosh, has changed
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  my life because I and many other people who probably listened to the show who are high level achievers
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  often will want to over complicate things and make things harder than they actually need to be.
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  So this program I got was like, hey, here are the minimum tools that you need to build a website,
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  get it up there and have basic search engine optimization to get your stuff out there. So that's
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  what I did. And I put my knowledge online and lo and behold, I started to get traffic. And I was
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  like, okay, this was cool. Now I want to make some money. How do I do this? Well, I could start,
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  you know, I could I could go to school to learn how to do consulting and all this kind of stuff. Or
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  I could at the time, the easiest thing to do was to sell an ebook with this information. So it's
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  like, okay, that sounds like a good idea, but I don't even know what an ebook was at the time. This
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  is again, 2008. So again, I took a lean learning approach, which is what is the next step only
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  and only learned about that and then figure out the rest later because those resources were
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  available. The first thing I knew was I needed to take this information and put it into a book of
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  sorts. If this were easy, what would it look like? I would just have it in word already. So that's
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  what I did. I didn't worry about formatting it. How to sell it or anything. I just knew that I
• 18:22
  needed the book or else nothing else would happen. So I just put it in word. Cool. After that was
• 18:26
  done, I was so motivated to figure the next step because I was making progress. I was finally
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  seeing something happen, which is oftentimes we don't even get to that point. And then I figured
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  out how to format it. I found the right resources, the right tools to format that book, which I
• 18:40
  only needed right then and there. And after it was formatted and ready to go, I was like, okay,
• 18:44
  I need to sell this thing. What do I do? I went to my mentors and the guys who were in that program
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  and said, they said, okay, here's how you can get a PayPal button on your website. Cool. I did
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  that. Now I need a sales page. How do I build a sales page? I've never done that before.
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  And then I found a resource from again, somebody who had gone down this path before they said,
• 19:01
  Pat, go check out this book. You can actually check it out at the library if you want or buy it.
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  It's called Moonlighting on the Internet by Janik Silver. And in the back of the book,
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  there is a mad lib style sales page. Don't even read the rest of the book, even though I was
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  compelled to read all of it because it was exciting and new. Just the last chapter is a mad lib
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  style sales page. You can plug in your product there. Use that on your website. So that's exactly
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  what I did. Probably the most valuable book I had ever purchased. It was like a $35 book
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  because it turned into hundreds of thousands of dollars in sales after that.
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  And a lot of times we just again overcomplicate so much stuff. That book and that website still
• 19:39
  continued today. Now 17 years later, I get income coming in without even having to touch
• 19:46
  it anymore every single month from that website. From some additional work that I did in a high
• 19:51
  pressure situation to try and survive in the beginning, that has now continued to
• 19:55
  reap benefits from me over time. And I've continued to build several businesses like that over time
• 20:00
  across many different industries. I love it. This is the perfect example of just in time
• 20:05
  information. Like that you lived it. And that's such a powerful idea. I feel like I haven't been
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  the perfect proponent of this my entire career, my entire entrepreneurial journey. But I can tell
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  you that when I when I sort of have realized that everything I want is on the other side of action,
• 20:25
  I spend way less time learning and way more time doing. And I've actually even listened. There's
• 20:31
  nothing wrong with podcasts. I can never tell you not to listen to podcasts. I'd be shooting
• 20:34
  myself in the foot. But there's a point where you have to stop listening to podcasts and you have
• 20:39
  to start doing shit. Tim Verris is so good. I love that. If this were easy, what would it look like?
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  Another thing that I think entrepreneurs get in their head about is or the reason why they
• 20:52
  accumulate so much knowledge is because they're scared of taking action or they're scared of a negative
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  result. Tim Verris has another idea that actually fixes that it's fear setting. It's understanding
• 21:05
  what's the worst possible outcome that could ever happen. And actually understanding is it likely
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  that it's going to take place. And more often than not, the answer is no. Like you go to the
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  extreme, right? I'm sure you know this concept, but it's like, okay, if the business doesn't work out,
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  and I can't afford rent, you know, the worst, worst, worst is I'm homeless. My wife leaves me. That's
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  never going to happen. And then when you start to realize that the worst case scenario is never
• 21:30
  really going to happen, then it's a lot easier to take action, which is really what you have to do.
• 21:35
  We sort of spoken about how just in time information is very different from the way most of us
• 21:40
  were taught to learn. But if you were going to look back and see how you made the transition from
• 21:47
  just just in case information, the just in time information, if you're going to give the most
• 21:52
  useful idea, so somebody can start to shift the way that they think and the way that they learn
• 21:59
  and the way that they do. What would that idea be for somebody that is right now stuck in this
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  knowledge hoarding mode of their life? And again, I mentioned before who listen to this show,
• 22:09
  it's people that are in businesses, are building their first business or their executives,
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  but a lot of executives that listen to this show, they would love to start their thing,
• 22:19
  but they're scared, shitless to do it for a variety of reasons like we just discussed. So how do
• 22:23
  you switch your thinking? I think thinking about the why behind the draw to learn so much for
• 22:30
  everybody, it's different, but in general, it typically comes down to FOMO. We don't want to miss
• 22:34
  out on that next thing that everybody's talking about. And so we get drawn to it. And now we have
• 22:40
  squirrel syndrome and we're kind of running all over the place, right? We have this fear that if by
• 22:44
  saying no to that thing that's coming across our plate, even though we might not either right now,
• 22:48
  that we're going to miss out on something. And just we as humans, we don't want to miss out. We
• 22:51
  don't want to be left behind or or not be a part of the crowd. It's just it's just human nature,
• 22:55
  whether you know you're doing it or not. So there was a strategy that was put into place a while
• 23:00
  back called JOMO that there was even a book I think called JOMO, which is joy of missing out.
• 23:05
  But I don't like that. Like that's just kidding ourselves. You don't feel joy because you're missing
• 23:10
  out on stuff. You're just kind of pretending. So I have a different strategy. And that is the joy
• 23:14
  of opting out by you saying I see that there. I recognize it. But I'm going to say no, not yet.
• 23:22
  I'll get to that later because this thing I've already said yes to or this project that I'm
• 23:27
  working on is the thing that I'm focusing on right now. That is what's important to me.
• 23:31
  It almost reops the energy to the thing you've already said yes to. And one strategy is to get
• 23:36
  around that because you'll still have FOMO create your own digital shoebox for those things or
• 23:42
  maybe an actual shoebox, meaning if you come across something that's not relevant to what it is
• 23:46
  you're learning next, put it in a notion folder, put it in every note, put it in a note pad,
• 23:50
  whatever it might be. Now it's out of your brain, but you still know you could go back to it if you
• 23:54
  wanted to. 98% of the time you will never ever ever go back to that thing. It's simply a strategy
• 24:01
  for you to finally move forward into that into that thing that you're doing. The second component
• 24:07
  of making progress is giving yourself time to do this. And there's a strategy in the book I
• 24:12
  call time blocking. You may have heard of time blocking before it's where you literally put a
• 24:16
  block of time in your calendar and you say what you're going to do there. And that's fine. But I
• 24:20
  want to use time blocking as like a shield. Like you're literally blocking out other things that
• 24:27
  could happen during that time and doing everything in your power to within that time. Just focus on
• 24:34
  that thing to get into that flow state where you're starting to challenge yourself a little bit more
• 24:37
  and get a little bit deeper into that thing because you are literally shielding everything else
• 24:42
  from around that time. And for different people that means different things that might mean asking
• 24:45
  your secretary or assistant to say like, Hey, for the next two hours, like no calls, like I have to
• 24:51
  be in here by myself for the next two hours to learn this thing. It might mean asking your spouse
• 24:57
  or people around the house to just kind of understand that during this time you're going to be all
• 25:00
  in on the thing you're going all in. And however you want to balance that with time that you
• 25:04
  are all in with your family as well. That's one important thing I've learned as a parent and
• 25:09
  husband as an entrepreneur is like I used to blur those lines between personal and business all
• 25:14
  the time and it was not fair to either of those parts of my life. And so to compartmentalize and go
• 25:20
  all in on my family as much as I'm compartmentalizing and going all into my businesses is really key.
• 25:24
  And to just see those things on the calendar month by month, I can make sure that I'm balancing it
• 25:28
  as well as I can. One strategy I have for a lot of high performers that if they want to fit in
• 25:33
  something but they're also so busy is similar to how when you receive a paycheck, you pay yourself
• 25:37
  first, right? You grow your nest egg, you pay yourself first before you pay anybody else or
• 25:41
  any bills. You take a little chunk out of that paycheck and put it into something that grows and
• 25:45
  grows and grows over time. You could do the same thing with your time on these separate projects
• 25:49
  or inspirations you have. So perhaps it might mean for a period of time waking up a little bit
• 25:54
  earlier. I did that when I was writing the book because I knew that I would not have any distractions
• 25:59
  before the kids got up and I could just wake up for me before I wake up for somebody else or
• 26:03
  some other things and tasks that I have to do. And that's really important as well. I mean I could
• 26:08
  go on and on and on. It's got about different strategies. I mean, there's the idea of giving
• 26:12
  yourself an allocated amount of time to have that focus on one specific thing, right? You might give
• 26:18
  yourself if you're going to experiment with going on YouTube and doing shorts or reels or
• 26:23
  tiktoks and you're like, okay, I wanted to give this a shot. Instead of just going like, okay,
• 26:27
  I'm going to try it for a couple days and see what happens if nothing happens and then I guess
• 26:31
  I'm not good. You need to give it a shot. So what I did recently, this was 300 days ago, about 300
• 26:36
  days ago. I said, I'm going to experiment on YouTube shorts. I have a Pokemon YouTube channel
• 26:42
  that's at one and a half million subs. It's killing it, dude. I saw that. That's incredible. Thank you.
• 26:46
  It's a separate story, but I decided to start a shorts channel separate from that. Still Pokemon,
• 26:51
  I open a pack every day and it's either a good hit or a bad hit and I just wanted to see if I could
• 26:56
  get some momentum on the algorithm there. I didn't link to it or mention it at all. And I said,
• 27:01
  I'm going to do this for 60 days. And if I get to the end of 60 days, I go daily for 60 days,
• 27:06
  then I've won. It doesn't matter what the results are. I've given it a shot. And I'm going to
• 27:11
  base my win and my happiness, my joy about this on the fact that I showed up every day for 60 days.
• 27:17
  And that's going to be the win not if I get a lot of use or not because you can't always control
• 27:21
  that, but you can control you showing up every day. And so what happened in the beginning,
• 27:26
  went live daily on TikTok and I also repurposed it for shorts and reels. And it would take me like
• 27:33
  45 minutes, but I found the time I woke up a little bit earlier or stayed up a little bit later,
• 27:37
  started to batch process some of them to do multiple of them in one time or in one sitting.
• 27:42
  And after 30 days, I only had about 200 or 300 views per video. And old me would have said,
• 27:48
  by then, man, it's been a month, like I'm not seeing any momentum here, like I'm a failure. I'm
• 27:53
  bad at this, but I was only halfway through the experiment. 60 days no matter what was going to
• 27:58
  be the win for me. But not only that, I did see improvement in my editing by putting the reps in.
• 28:04
  I went from 45 minutes per video to 10. And so even if I moved on to something else,
• 28:11
  I will have gained some skills and have acquired some ways to get better at other things that
• 28:15
  would have involved my business and other things that I have going on. Now day 35 comes around.
• 28:20
  One of those videos hits 750,000 views. And I'm like, oh my gosh, and all the videos start
• 28:28
  to surge up. And today, that channel that was started just about 300 days ago that I didn't
• 28:33
  link to from any of my other properties has now just recently crossed cumulatively to billion views
• 28:42
  were at 1.6 million subscribers. It is a five figure income on its own from ads and all those
• 28:49
  kinds of things. It's allowed for opportunities like the Detroit Lions football team invited me to
• 28:55
  come and open a pack on their field because they open a pack their social media guy opens a pack
• 28:59
  before every game for good luck. He reached out to me and we connected and I was able to fly out
• 29:03
  to Detroit and open a pack of Pokemon and get to know people who work for the Detroit Lions and
• 29:08
  build a relationship with them. And that's just one of many things and people that I've connected
• 29:13
  with just as a result of showing up getting the reps in knowing that it wasn't going to be forever
• 29:17
  because there was a stopping point. And that's important too. Like nothing else mattered during
• 29:22
  those 60 days other than the work I was already committed to. I wasn't allowing new projects to
• 29:27
  insert themselves. This was a this was like a Petri dish that I was able to focus on. And it worked.
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  that is V-A-N-T-A dot com slash Scott. How do you love it first of all congratulations that's
• 33:28
  incredible. How do you know what time frame you should give this mini project because this is
• 33:36
  such a powerful idea but to your point and everybody listening can apply this idea to the next idea
• 33:43
  they have or the business they want to build or the side hustle they want to start but you made a good
• 33:51
  point if you would given up after 30 days you know you wouldn't have seen any traction day 35 I think
• 33:59
  you said is when you got that 700,000 plus so what's the and but if you'd done it for six months
• 34:06
  and there was no traction that would have limited your bandwidth for other opportunities.
• 34:10
  So what's the perfect balance what's the way to figure out how long should I give this idea and
• 34:15
  give it my all and learn the small top we're going to talk about micro tasks in a second but learn
• 34:19
  the things that will actually get me to where I'm competent enough at it so that I can give it a
• 34:24
  good enough shot like how can somebody think through this exercise and apply it to their own thing
• 34:29
  they want to test out. So number one you don't know what you don't know so it's important to find
• 34:34
  others who have been successful doing the thing that you're trying to do I'll again apprentice
• 34:39
  kind of stuff mentorship or even just somebody who's gone down that path before who on a podcast
• 34:43
  is sharing that story or on a in a book or whatever it is again the next thing you're working on
• 34:47
  there are resources about that there are people who've gone down that path before
• 34:52
  in their own way and you can avoid those mistakes you can learn from them as you go and you can
• 34:55
  even ask like how long did it take you until you started to see traction and you can kind of make
• 34:59
  a a guest of it on how maybe more forward that could be for you because you're not going to make
• 35:04
  those same mistakes or just on average what you're seeing a lot of people when I started blogging
• 35:10
  you know it became known in the space because we all talked to each other that it took about
• 35:13
  six months to gain traction if you were going to gain traction in that space with search engine
• 35:18
  optimization and the relationships that you were building for some people happen faster for some
• 35:22
  people it took a little bit longer but in general six months the the most famous story was
• 35:26
  Darren Rouse who had the blog pro blogger.net his wife gave him the ultimatum the deadline it was
• 35:34
  like you have six months to turn this into a business or else you're going to stop and that was her
• 35:38
  putting that on him and of course he did the work and I think it's I think it's Parkinson's law
• 35:43
  or or some sort of law where like whatever the amount of time you give yourself you actually
• 35:46
  put the time and effort into filling that to at least give it a shot and and so there's
• 35:52
  there's no perfect answer to this I think a lot of it is based on what others have done but also
• 35:57
  how much time can you dedicate to it to get to a point where you are comfortable with a decision
• 36:02
  as to whether persisting with it or pivoting from it into something else so yeah there's no
• 36:09
  perfect formula but I think it's going to be just based on experience and I was like I'm only
• 36:13
  going to give it 60 days because I don't think I could do it for more than that and and not see
• 36:17
  results so I can't do it in 60 days and I'll move on to something else and I know I'm okay with that
• 36:21
  that's a rule that I set for myself in the beginning no I think that's a very valid answer I think
• 36:25
  you look for again people that have done it before smart look for just make a smart educated guess
• 36:30
  and then you take the action one other idea that's very important that ties into lean learning and
• 36:35
  you touch on it but I just want to I want to expand a little bit is creating voluntary force
• 36:40
  functions how do you create voluntary force functions in a way that they're healthy and not
• 36:47
  so stressful or so potentially life-roaning that they're not conducive to you know what I'm saying
• 36:54
  like voluntary force functions could be quit your job and figure it out bro and then all of a sudden
• 36:58
  you have no money in the mortgage and so that's an extreme but how do you how do you properly
• 37:04
  set up a voluntary force function that sort of stretches your comfort zone but doesn't obliterate
• 37:08
  your life right and that's the point is to stretch yourself just a little bit right you are in your
• 37:12
  comfort zone one wrong outside of that is where progress can begin to happen five to six wrongs
• 37:19
  out of that is danger zone right and so there's there's a and that's different for every task and
• 37:24
  for every person and for every person situation and scenario so I think it's important to just
• 37:28
  think about in brainstorm even use chat gbt or clot or something to brainstorm what are what are 20
• 37:34
  higher pressure situations I could put myself in as a entrepreneur looking to get better at
• 37:40
  speaking um one example of that would be to set a date where you're going to go live and just
• 37:47
  just talk to your audience live and that's a higher pressure situation that's it's you know what's
• 37:51
  the worst that can happen you might funnel your words and maybe embarrass yourself a little bit but
• 37:55
  you're not going to lose your entire business because of one live um it might be one wrong outside
• 38:01
  of that it might be actually getting a date on the calendar where you're going to speak on a stage
• 38:07
  and now you're going to have to figure out what you're going to say and how to do it and find the
• 38:11
  right resources and this is how I got comfortable speaking on stage my buddy was putting on an
• 38:16
  event in 2011 called fincon Philip Taylor's his name and it was his first year so I wanted to help
• 38:20
  him out and I wanted to speak even though I always said no because I was definitely afraid so I said
• 38:24
  okay I'm going to say yes this is what's going to get me to take the right action and of course
• 38:29
  right after I wiped the sweat off my head after I said yes I said oh my gosh I need to find the right
• 38:34
  resources so I didn't go again to old pad traditional learning and read every single book on public
• 38:39
  speaking and there are plenty I asked around again to some people who I knew were speakers so
• 38:45
  connections relationships important and I said what's one resource that you would offer the one
• 38:50
  and only resource that you would offer to to somebody who's brand new to speaking and like
• 38:55
  four of them mentioned a book called stand and deliver by Dale Carnegie so I was like boom now I
• 39:01
  have some traction I'm going to consume that one book and one one book alone and that one book
• 39:05
  and one book alone had taught me just the base foundational items that I needed to at least get
• 39:10
  comfortable and not you know embarrass myself cool I got that information did the rehearsals did
• 39:15
  the work understood who was in the audience I said to myself okay if this were easy what would
• 39:19
  it look like I would share information on stage that people wanted okay who's in the audience
• 39:25
  and what do they want great they're all bloggers they want to stand out great I know how to talk
• 39:29
  about that that like backdoored my way into just at least talking about the things that they wanted
• 39:34
  to learn about so that that helped and again fast forward to today I've spoken in front of
• 39:38
  350 different stages and have earned over a million dollars from my speaking fees over the years
• 39:44
  which again I would have never done if I didn't do that so to your point I think laying out different
• 39:48
  options seeing what feels just the right comfort zone for you outside that you know would be hard
• 39:53
  and if you start to feel a little nervous about some of those things that's a good sign if you
• 39:57
  start to go oh hell no that's like that's idiotic then okay you can put those aside and then
• 40:03
  even sharing those with other people because especially again if you have a mentor guide or a spouse
• 40:08
  or somebody who knows what you're trying to do and wants to get behind you they might be able to
• 40:12
  encourage you to do something that might be little uncomfortable and help comfort you with whatever
• 40:16
  dangers might arise but in general I mean now if I'm doing stuff if I'm not feeling a little bit
• 40:22
  uncomfortable that's when I'm most nervous that means I'm in comfort zone that means I'm complacent
• 40:27
  and not testing myself where there is no growth and so that I actually look to get a little nervous
• 40:32
  now and I put myself in these situations the book itself and the deadline to get the manuscript
• 40:37
  to the publisher was it was a big one and there's other like lesser danger zone ones like it like
• 40:45
  I talked about fishing earlier I'm a big fisherman and I've always wanted to learn how to
• 40:48
  fish with a jig because you get the best and biggest bass when you fish with a jig but it's
• 40:52
  difficult and every time I go fishing I'd tie a jig on I try it I take a couple casts and just
• 40:57
  be like this is foreign to me and I'm going to move on and back to the baits that I'm used to
• 41:01
  and so I wasn't doing myself any favors so one day I took a boat out and I only brought a jig
• 41:08
  with me I didn't bring any of those other baits so I was literally forced to even though I wanted to
• 41:15
  I could I could only fish with a jig what was I going to do go back home no I want to be out in
• 41:19
  the water no matter what so I'm just going to do it got out in the morning 8 a.m. practicing with it
• 41:25
  trying different retrieves nothing's happening two o'clock p.m. I finally get a like a bite I didn't
• 41:30
  land the fish but I got a bite and oh my gosh just that bite gave me some inspiration I like I felt
• 41:36
  it like there was an energy to it now and I ended up fishing to the rest of the evening and I caught
• 41:41
  two bass and now I use my this month of my first go-to pick now I've gotten comfortable with it I've
• 41:45
  unlocked that because I forced myself to do nothing but the thing that I really wanted to learn
• 41:50
  that was hard so that's another example that may be relevant to some of you depending on what
• 41:55
  you're trying to do a thousand percent before we before we move and speak about microscopes tell me
• 42:00
  the story about your kids and why we can learn so much from kids and why we think we're much smarter
• 42:06
  than we are yeah miss vassilus she's amazing and she it was my preschool teacher for my son
• 42:12
  and and this was you know years ago but the story was they were eating lunch in the classroom
• 42:19
  this is a brand new school by the way and all of a sudden there was an infestation in the middle
• 42:25
  of the classroom by the way they didn't know that they had basically San Diego's a giant anvil
• 42:29
  just just FYI so the answer to the classroom they had to eat outside and it was hot and it was
• 42:35
  uncomfortable and they weren't going to be able to eat inside ever again so they took the afternoon
• 42:40
  curriculum and scrapped it for problem solving this together with a bunch of preschoolers so this
• 42:45
  teacher she had some business experience which was great and she was able to kind of do a brainstorming
• 42:51
  session like us entrepreneurs would took out post a post a stack of post notes and asked everybody
• 42:56
  in the classroom who had an idea on ways that we could solve this problem and some ideas were
• 43:01
  were not great like hey let's just eat Chick-fil-A every day like no and one kid was like
• 43:06
  hey we should just eat the ants like that's that's not going to be there's not enough nutrition
• 43:11
  but eventually they narrowed it down to one idea which was to build a sunshade out of blankets that
• 43:16
  they that like that could get donated by the parents and I tuned into this with an email that came
• 43:22
  from miss vassilus that evening that said if hey parents if you have any blankets like can you donate
• 43:26
  them and so we didn't then we dropped or dropped off the kids next day and when we picked them up
• 43:32
  kind of early afternoon we noticed that there were these structures in the courtyard in the on the
• 43:37
  concrete that were next to their dining tables and these were these sunshades that they had built
• 43:42
  kind of L-shaped sunshades at a PVC pipe that the kids built on their own and they were so happy we
• 43:47
  were all taking pictures in front of them that that day almost like they were like celebrities in
• 43:51
  front of one of those stepping repeat patterns at the Oscars but these were just little kids and
• 43:56
  that might not seem like a huge deal but if you think about it four and five year olds they
• 44:02
  experience a problem in real life they all collaboratively brainstorm and narrowed down to one
• 44:07
  solution and then they build that solution and then they experience the results of that like
• 44:12
  immediately in a day without having to learn how to be an engineer without learning all there is
• 44:18
  to know about how to build structures out of PVC pipe they just got their hands dirty and did it
• 44:23
  this was a safe experiment that they could do I mean what a life changing thing for a kid to learn
• 44:28
  an experience to be able to be able to do that and the all the entrepreneurial type of things that
• 44:33
  are in and around that and how proud they were to do that and now they're able to through those
• 44:39
  kinds of experiences tackle anything and realize that if they're bad at something it doesn't mean
• 44:43
  they're terrible and they should walk away from it means hey let's get some help let's work
• 44:47
  through this together let's find somebody who's done this before who could guide us through this
• 44:52
  let's solve our problems and I think that's just the best way to approach life is when you come
• 44:56
  across something that you need help with to figure it out and work together to do so and
• 45:00
  that's that story really inspired this entire book and always gave me the idea that I wanted to
• 45:05
  write something about this and and change the way that we educate again to our point earlier
• 45:10
  like what good is a textbook yes textbooks are great and it's good to understand stuff and
• 45:14
  history is important all the baseline foundational educational items should still be there
• 45:18
  but there comes a point where you need to figure out who you are and what you like and get your
• 45:23
  hands dirty and and learn from somebody and and figure out who you are through doing not just like
• 45:29
  learning I mean how many times do people go to college and choose a major without even really
• 45:34
  knowing what they want to do in their life they're just like my self-included yeah absolutely
• 45:39
  and and and like there's all these stories now and there you know of course it's in the news
• 45:43
  and it's political as well with the having to pay back these student loans that that were for
• 45:48
  you know kind of on pause for a while and how upset many people are because of that and you know
• 45:52
  I'm not going to argue for one way or another but rather just the the the the surprise to me that
• 45:57
  so many people are in majors that they didn't even choose themselves like they were just kind of
• 46:04
  random um because anyway we could go deep on that but I'm not but uh yeah there's a lot here for
• 46:11
  sure this isn't just an entrepreneurial book it's it's a it's an education book it's a call for
• 46:16
  change in in in this world that we now live in which is so overwhelming with information so not
• 46:25
  in our favor for making progress and moving faster than ever I mean the information is not
• 46:30
  slowing down it's just actually speeding up you speak about micro skills and when you walk through
• 46:36
  sort of your entry into entrepreneurship you walk through sort of the micro skills that you learned
• 46:41
  that made you successful um first of all help somebody understand what a micro skill is outside
• 46:47
  of like the obvious just definition but help somebody understand what a micro skill is and also
• 46:53
  I think the more important idea is how do you identify which micro skills are actually useful
• 46:58
  versus which ones are wasting your time because if you're going to apply this lean learning methodology
• 47:03
  the whole goal is not to waste time not to overthink not to learn things that are not serving you
• 47:07
  right so micro skills i i talk about it in the book as as micro mastery right you become the master
• 47:12
  of the thing that you're doing by actually focusing on the micro so a lot of athletes do this
• 47:17
  musicians do this instead of trying to get better at a piece by just playing the piece over and
• 47:21
  over and over and over and over again until it gets better they take a part of it and they piece
• 47:24
  they break it down and then they focus on that right a conductor who does this with with their
• 47:28
  band they say okay class uh let me just hear the trombones in this section at bar 20 cool okay uh just
• 47:36
  that one bar alone let's try that again and again again okay let's master that there's a triplet
• 47:40
  there that you're all missing let's focus on that okay Joey you play okay you got it janna you play
• 47:46
  like they break it down and athletes do this when it comes like I know a lot of runners who are
• 47:51
  ultra marathon runners and they don't just go okay i'm just gonna run every day and get better
• 47:56
  they focus on things so they might focus for a period of time like an entire month on just their
• 48:00
  breathing how they're breathing in through their nose only while they're running to increase their
• 48:06
  endurance and in their lungs or running stride you know if you were to focus on trying to get
• 48:10
  better at all of those things at the same time none of them would get better so you take a moment of
• 48:14
  time and save for this period alone however many days it might be or you give yourself i'm going to
• 48:20
  focus on this and i'm going to find the resources about this and i'm going to talk to other people
• 48:26
  about this and this alone i going back to my speaking i did the same thing once i learned i wanted
• 48:31
  to be a master at this and do this i started to go into presentations with okay what's the one
• 48:35
  thing i want to focus on on this next talk i want to focus on my storytelling in this one
• 48:41
  like yes it's gonna have slides i'm gonna be talking about this information but i want to tell
• 48:44
  some good stories within it so who's telling good stories let me watch Ted talks and just consider
• 48:49
  those stories and take notes on them let me talk to somebody who is a great storyteller and ask
• 48:53
  them for tips right this is where i came across Nancy Dorte's book resonate which is about the sort of
• 48:59
  push and pull in a story the ups and downs and the roller coaster that brings emotion and connection
• 49:04
  into it and these things you learn only because you're focused on those things at a period of time and
• 49:08
  then once you learn them you've become somebody who then now embodies that and now it's stacking
• 49:14
  on to the next thing that you learned so in another talk i went in and just was like okay
• 49:19
  i have no idea what to do with my hands i'm just gonna learn about
• 49:23
  hands and what do i do and how do i use my hands to emphasize the things that i'm saying or to
• 49:27
  and i've learned that you know the bigger the audience the bigger and more grandiose your hands have to be
• 49:32
  because for the people in the back it's gonna feel silly but it's gonna look great and professional
• 49:37
  when you express these things or when you kind of close in your hands and kind of bring them
• 49:40
  tighter to your body this might be a more vulnerable time in your talk that you're telling a story
• 49:44
  and you can use your hands again to emphasize and amplify the things you're talking about again i
• 49:48
  only learn these things by hyper focusing on that and learning about it from people who knew what
• 49:53
  they were doing one thing at a time same thing happens in our marketing right when we when we
• 50:00
  hyper focus on certain parts in micro master or marketing it's like okay i have a sales funnel i
• 50:06
  just want to have a better sales funnel so i guess i just i'm just gonna keep doing it and try to
• 50:10
  get better every time that that's no way to approach something to get better break it down this is
• 50:15
  how we begin to prioritize by way we break down the whole process so sales funnel okay people need to
• 50:20
  come to the website then they need to subscribe to the email list they need to then open those emails
• 50:24
  then they need to click on the links in those emails then they go to the sales page then they have
• 50:28
  to click the link on those sales page to then go to the checkout process and then buy and then they
• 50:32
  get that email there's like eight steps in that process cool well let's micro master that what is a
• 50:37
  high leverage point this is the question to ask yourself for priority what is a high leverage point if
• 50:42
  i were to change or improve just one of these things which one would be like the first domino that
• 50:48
  kind of knocks down the rest oh okay well i'm gonna work on email subject lines and just mastering that
• 50:57
  like down to that level because if more people open my emails more people will see those links more
• 51:02
  people will go to the sales page more people will click i'll get more customers and for a month i'm
• 51:07
  going to deep dive and go literally i'm going to allow myself to rabbit hole myself into a world of
• 51:13
  subject lines and that might sound boring but i also know it's only for a month and i also know
• 51:18
  it's for good reason so let me do that and now i'm looking at subject lines when they come in my inbox
• 51:24
  i'm talking to people who are experts in email about subject lines i am learning about i'm reading
• 51:28
  blog posts i'm listening to podcast episodes not all the podcast episodes just those episodes alone
• 51:33
  that are about that and now i apply it i experiment i give myself reps i give myself a month i have
• 51:39
  two emails going out every week okay cool i'm gonna look at the data and see if the stuff actually
• 51:42
  works great it's working now it's implemented in a part of our business now let's pick the next
• 51:47
  thing to micro master and of course with numbers and sales funnels if you can you know double the
• 51:53
  amount of people opening your emails you're literally doubling the amount of sales but you can
• 51:58
  expand and exponentially grow that by doubling not only the number of people who open
• 52:04
  don'ts emails but the number of people who now click on the link in those emails cool so now i
• 52:08
  need to focus on copywriting and call to actions cool let me focus on that so the the process
• 52:13
  goes on and on and then where you can really scale is you're like hey employee you're our marketing
• 52:20
  director you focus on this have your team focus on some of the other components so we can all
• 52:24
  grow these things kind of at the same time how do you balance this idea for somebody that's
• 52:30
  very interested in mastery i think most people who are listening to this podcast are they
• 52:33
  are interested in mastery in all these separate skill sets but then they read Malcolm Gladwell
• 52:39
  and they figure they got a pretend thousand hours into something to figure out how it works best
• 52:43
  so you know what i'm going with but how do you balance these two ideas right so
• 52:50
  so is it uh is it an MVP mindset that you apply to everything a lean mindset that you apply
• 52:55
  to everything or are there some things that you should put 10,000 hours in before you really
• 53:01
  will see the rewards of the return on that thing is a great question first of all i would question
• 53:05
  why are you reading Malcolm Gladwell not because i don't like him i actually love his books
• 53:08
  they're super inspiring but that's a problem when you have a focus and things you want to do
• 53:12
  are you listening to podcasts in the car because you feel like you just have to fill in time
• 53:15
  that's actually negatively affecting you because now you're getting all these new ideas and
• 53:20
  and and thoughts whereas you could just take action so that's number one but let's say
• 53:24
  you do know about the 10,000 hour thing and i do agree with that it takes 10,000 hours to master
• 53:28
  things sure but that doesn't mean stuff can't happen in hour one in hour two in hour 12
• 53:36
  in hour 469 right those moments of learning help you and you can see results from them it's not
• 53:43
  like you have to wait 10,000 hours and then like a microwave being it's done and you can finally
• 53:48
  start enjoying the thing you get there and it's a part of the journey as well right and it can
• 53:56
  happen probably much faster with more focus you have maybe the 10,000 hours comes as a result of
• 54:00
  just we have so many other things that we're trying to fit into this life and some of those things
• 54:05
  should stay in our important our relationships and and whatnot of course but putting aside or saying
• 54:10
  no not yet to a few things to go deeper into something means maybe you just only need to spend
• 54:15
  a hundred hours and not everything needs it and maybe doesn't even necessarily need or want 10,000
• 54:21
  hours but again to to my point earlier how can you make hour one valuable and and create a result
• 54:29
  for you how can you have hour five do that etc i think that's i agree with you i also think that
• 54:34
  one one idea that frustrates me is people focus on people focus on milestones and it's so cliche
• 54:43
  right like enjoy the journey or the the destination is a journey but it is so true for example
• 54:50
  I've been doing so there's about 900 and some episodes of this podcast up I don't
• 54:56
  like I've done 10,000 hours but it's definitely changed my life already now at the at the 10,000
• 55:02
  hour marker 10,000 episode mark I don't even know if Joe Rogan as Joe Rogan is about 10,000 episodes
• 55:09
  or or JLD doesn't have 10,000 episodes it's very true but at that point yes you are in the point
• 55:17
  001 percent but you don't need to live in the point 001 percent to have a to have the thing
• 55:24
  that you're working on radically impact your life like you have to think about what are we doing
• 55:28
  this for like for me this is sort of checking a whole bunch of boxes I would prefer not to work
• 55:35
  a nine to five anymore this gives me access to incredible people I mean you do this as well
• 55:40
  it's a great networking opportunity you know if you do it for long enough it'll afford you a great
• 55:45
  income a great lifestyle it's very comfortable like I said I walked five minutes for my house
• 55:49
  to my studio where I record so I'm not 10,000 hours in and my life is you know significantly better
• 55:56
  than before I started and maybe it'll be even but that's the thing like you don't you don't have to
• 56:02
  you don't have to be a Joe Rogan to enjoy podcasting you don't have to have a hundred million dollar
• 56:08
  company to enjoy entrepreneurship and I also wish that we would don't set our own more people
• 56:14
  should set their own personal north stars as opposed to just benchmarking against somebody who
• 56:19
  you know built the next unicorn don't give me started with that the first question I asked
• 56:24
  new students when I coach them is like what's your number like a million I want to be I want to
• 56:28
  have a seven figure business that's always the default answer and then I go why like well that
• 56:35
  means I'll be successful I'll have enough money and I'm like okay so what do you want to do with
• 56:38
  this money that you're talking about you're a seven figure entrepreneur what do you what is that
• 56:41
  money now give you and lo and behold by the end when we calculate everything they don't need a
• 56:46
  million dollars they don't need a seven figure business and so then I asked like what was it
• 56:51
  about the seven figure business that was so compelling to you now that you know that you only need
• 56:56
  a hundred and sixty five thousand dollars a year to do what you need to do which is a very different
• 57:02
  business model by the way you know building a seven figure business versus a hundred sixty five
• 57:06
  thousand dollar business I mean that's yeah anyway and the answer usually is like I don't know I
• 57:13
  just felt like that's what success look like and then we dive into well what does success look like
• 57:19
  to it's more time with the family all these other things I'm like okay we now have a plan and we now
• 57:27
  unplugged you from that matrix again of what everybody else said I mean to to the point of even
• 57:31
  just education earlier it's like what do you want and where do you want to go having a base
• 57:37
  level of foundation or knowledge is important however there comes a point where you need to start
• 57:42
  having agency for your own life and what you want to do and where you want to go and that means
• 57:46
  having control over what enters your brain space and what doesn't there's so much to be said about
• 57:52
  that phrase as well and in terms of what happens when there are negative people and who come across
• 57:58
  your life especially as a creator people who try to tear you down and you know I once learned that
• 58:04
  you know hurt people hurt people and so I've learned to just have empathy and move on you know
• 58:08
  every second you waste thinking about a hater or a troll the second you're taken away from those
• 58:11
  who would benefit from your work or who do who do care about you and I've gotten some major
• 58:17
  funks before because of what one person once said we're we have that weird entrepreneur math where
• 58:22
  one negative common is greater than a thousand positive comments and you know we have to learn
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  our way out of that as well and and hopefully your audience is already learning to do that because
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  that is net suite dot com slash scott clary it's tough i don't think i know i'll say with a hundred
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  cents certainty the entire audience is not learned how to not deal with negativity i think it's a
• 1:01:17
  constant it's a it's a constant problem that people have to overcome i've worked with a lot of
• 1:01:24
  people that are very tenured very successful executives and you know because of what i do for
• 1:01:31
  living they ask how do i start a podcast you know how do i build a personal brand what what
• 1:01:35
  content should i post and they they do know what they got to do already but the second they do it
• 1:01:42
  and they could have the most successful career they could have the the best record they've had
• 1:01:47
  success in the past everybody looks up to them and they post content on social and they're just
• 1:01:52
  horrified that they're going to be judged that they're going to be ripped down um a good friend uh
• 1:01:57
  she just started a podcast and first episode did incredible like one bad email she got back from
• 1:02:04
  this podcast and it was actually because it wasn't because of the podcast it was because we launched
• 1:02:09
  it on a youtube channel that had a video uh that she put up 12 years ago which was also a great video
• 1:02:15
  but it was just when she was earlier on in her career and she wasn't as tenured or experienced
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  and somebody just went into her ripping a 12 year old video because she wasn't like there was
• 1:02:27
  nothing negative that she put in the video is just she wasn't as experienced as what they expected
• 1:02:32
  so they're like well you kind of sounded stupid in that video that was sort of the negative comment
• 1:02:36
  and that's the only thing that came up on the call after reviewed the podcast launch that was the
• 1:02:41
  one thing that was ingrained in her head and listen it's it's it's creators get exposure to this more
• 1:02:50
  but for people that are you know entrepreneurial starting their own thing starting their first thing
• 1:02:56
  we can talk about all the lean learning we can talk about all the all the micro skills we can talk
• 1:03:00
  about all the execution but part of it is mindset mindset to execute but also mindset to deal with
• 1:03:07
  pressure mindset that you are responsible for your own outcomes good and bad and I think that
• 1:03:13
  that's a very important thing to just understand before you break out of the matrix so to speak
• 1:03:20
  because when you break out of the matrix nobody's protecting you anymore and that's a good thing
• 1:03:24
  and a scary thing and just navigating that just expect it I don't know how to say it that's
• 1:03:31
  that's all I have on I know kung fu yeah one last thought on on mastery what when somebody's
• 1:03:42
  learning this micro skill what is the one thing that they do wrong when they're learning these
• 1:03:49
  skills that will eventually help them with lean learning and execution entrepreneurship what's
• 1:03:54
  the one thing they do wrong what's the one misconception that you just need them to stop doing it is
• 1:04:00
  again I mean there's a few things we've touched on already but even even when you get to the micro level
• 1:04:04
  there's a few bad habits that can come back into play number one it's trying to find literally
• 1:04:10
  every resource about that thing again and and then over overloading yourself I mean it's very
• 1:04:15
  similar to a couple guys I talk about in the book that you might remember Terry and George my two
• 1:04:19
  golf friends from architecture Terry's the guy who had all the golf magazines he had a subscription
• 1:04:25
  to all the golf channels and he had the putter in his office to practice like he was that kind of guy
• 1:04:30
  right he wasn't great he wasn't great at golf because I mean how many sources was he getting
• 1:04:37
  information from to put you should put this way but then in the next page it was like no you should
• 1:04:41
  put this way and so he would just like get confused whereas George found a coach number once we got
• 1:04:46
  private coaching but then he would just spend time to do the thing that maybe wasn't the sexiest
• 1:04:52
  thing to do but he knew that if he just did that thing and grind it for that thing for a little bit
• 1:04:57
  that it would just then be something he could move forward from and it would improve his game and
• 1:05:00
  he became a scratch golfer as a result of of doing it that way spending you know a week just on
• 1:05:06
  how to read greens and learning just about that from his coach with some guidance right so
• 1:05:13
  again that that that's a big one the other thing is again thinking that you have to be
• 1:05:17
  perfect so a lot of learning feels like progress it's like a imposter for progress but progress only
• 1:05:24
  happens when you take action so having a deadline or a date at least that you will start something
• 1:05:28
  this is why I love teaching podcasting because it's so easy to get people to do it and then get the
• 1:05:32
  results because you say okay when's your podcast coming out I don't know a few months from now no
• 1:05:36
  pick a date pick a date do it and now what's your first step I guess I got to come up with some
• 1:05:44
  like a concept for the show all right I'll see the concept tomorrow and then they start taking action
• 1:05:51
  and then once they start seeing the concept right they haven't built the show yet but they can
• 1:05:55
  start to imagine it at that point right and I do a lot of exercises like visualization and
• 1:06:01
  sort of future-tensing things like okay now that your show's available like tell me what a
• 1:06:04
  perfect review for your show would be like now they're talking in future tense they're thinking
• 1:06:09
  about what we would want an audience member to say after listening to they haven't even recorded
• 1:06:13
  an episode yet but now they're thinking about how they want to approach it right so I think a lot
• 1:06:18
  of times we can get super bogged down on yes the actions which are important but remembering the why
• 1:06:24
  is something we often forget when it comes to going so micro and when you can zoom out again
• 1:06:28
  every once in a while and consider your why your why's become your guidelines your guide post your
• 1:06:33
  your north star and I think that's always important to keep in mind I have a section in the book where
• 1:06:37
  I talk about every month you know putting putting time aside literally blocking time in your calendar
• 1:06:42
  to do a why focused introspection just to kind of go it are the things that I'm doing now in alignment
• 1:06:48
  with where I want things to go and a lot of times you can catch yourself before it's too late or before
• 1:06:53
  you put too much time into something I call that a Wi-Fi because if you don't have good Wi-Fi
• 1:06:58
  you're lagging I don't know it's like dumb dad jokes that I put in the book that's good but I do
• 1:07:05
  that to make them memorable so now you won't forget anyway that that those were a couple important
• 1:07:11
  things with regards to making sure you stick with it but you know seeing the light at the end of
• 1:07:15
  the tunnel too one thing that you speak about in the book which I'm a big fan of and I'm fully
• 1:07:20
  we're we're very much aligned on a lot of the ideas that you you teach but the idea is teaching
• 1:07:26
  teaching as as a tool to help you learn um speak to me about why that's so important but I also just
• 1:07:34
  want to give context or advice for people that are earlier on who feel that they can't teach yet
• 1:07:40
  and why in my opinion I think they're wrong and I'm sure you would say the same so tell me about
• 1:07:45
  teaching why is it important for learning and then also uh if you're early on how do you teach
• 1:07:51
  and how do you sort of take advantage of this learning hack for lack of a better term yeah that
• 1:07:55
  is a great question teaching is definitely the best way to learn it refines what it is that you're
• 1:07:58
  doing it helps you actually create these frameworks and structures that not only help others but
• 1:08:03
  internalize it for you this happened when I wrote lean learning I had to extrapolate all these
• 1:08:07
  experiences and things I was doing because it was a pattern that I was noticing with the results so
• 1:08:11
  I had to dissect that and by dissecting it I am able to now even understand it more myself and
• 1:08:16
  learn it and now also teach it and was only through again the force the force function of having to
• 1:08:20
  write this book that those things came out so by teaching I mean I had a friend of mine who's a
• 1:08:24
  ukulele player he's he's pretty amateur he's just getting started and he's learning from some
• 1:08:29
  really really good ukulele players in Hawaii and his his teacher asks him hey are you teaching
• 1:08:38
  anybody ukulele like the teacher asked his student like hey are you teaching anybody ukulele and
• 1:08:44
  he was so taken aback by that question because he's like I'm who am I to teach others I'm I'm the one
• 1:08:50
  learning from you but the ukulele teacher was embracing the same model that I do which is you
• 1:08:55
  learn by teaching so he asked his student to teach his kids some of the new chords that he was
• 1:09:02
  learning and so he had a couple ukuleles at home a lot of Hawaiian residents have just you know
• 1:09:07
  easy access to that and he was able to teach his kids just some of these chords so not only was he
• 1:09:12
  reinforcing the card chords he was learning by now shifting to a different part of his brain and
• 1:09:17
  internalizing it more as a teacher but he was also now experiencing this joy in these these
• 1:09:22
  moments with his kids and now his kids are also seeing that daddy although he's not an expert at
• 1:09:27
  this still has value and can teach just like I can when I come home from school and learn something
• 1:09:31
  one thing I asked my kids when they get home from school is not how is your day at school today
• 1:09:35
  or what did you learn it was what's one thing you got out of class today that you could teach me
• 1:09:41
  man their eyes light up I've been doing that ever since preschool and it works and it still works
• 1:09:45
  and it positions me as not just a parent but somebody who's also learning from them it positions
• 1:09:50
  them as somebody that even though they're not an expert even though they're still in school they
• 1:09:53
  can still teach and help others and it helps them refine what they're learning so that when they
• 1:09:57
  have to take that test eventually then they're more capable so this that's why I was just going to
• 1:10:03
  say I notice I love it I notice all of my outside of helping me understand the frameworks that I've
• 1:10:11
  learned in passing them on to someone else to sort of solidify my knowledge when I try and teach
• 1:10:15
  something I understand my own gaps better than like you get so crystal clear when you're trying to
• 1:10:21
  teach a concept you understand exactly the things that have to be re-informed I tell you you're
• 1:10:26
  trying to teach something from stage you know real quick the parts that are not a hundred percent
• 1:10:32
  so I'm not saying everybody throws themselves in that position but if you ever want to know if you
• 1:10:35
  really understand something well go in front of an audience and teach it to them and you're going to
• 1:10:40
  know which parts you need to brush up on I mean that is a high-pressure situation I actually love
• 1:10:46
  Q&A's in front of audiences for a few reasons because it can be less performance and more real time and
• 1:10:53
  that exudes some amount of energy and authority but like when a person asks you a question if you're
• 1:11:00
  on stage and they're asking you a question live and you don't know the answer aid to your point that's
• 1:11:04
  like a gap that you can now fill but what do you do you just say you just be honest like actually
• 1:11:10
  that's a really good question and to be honest I don't know the answer to that right now but now
• 1:11:14
  I'm inclined to research it and the next time I'm on stage in front of you guys I'll be able to
• 1:11:17
  share that or find the right resources for you but I apologize I don't know the answer to that
• 1:11:21
  right now next question please boom and that's how you handle those situations because again I was
• 1:11:27
  always afraid of well on the one on stage I should know everything so I'm not going to put myself
• 1:11:32
  in that situation at all versus again through learning through mentorship I hired a speaking
• 1:11:37
  coach I learned that you can navigate that and also learn at the same time and again I
• 1:11:43
  appreciate you mentioning the sort of final chapters of the book about teaching because it is the
• 1:11:47
  best way to not just reinforce your learning but it's how we all together as a community can make
• 1:11:52
  the world a better place by experiencing things sharing them and and working together which is a
• 1:11:56
  big theme of the book and I'll just I'll just say this like there have been times when I don't
• 1:12:02
  know something and somebody does a live Q&A with me you will never get a more loyal fan than if you
• 1:12:10
  tell them that you don't know the answer you say you're going to figure it out for them and then you
• 1:12:14
  actually follow up with them and given the answer to the question of the problem that they're trying
• 1:12:17
  to solve for like it blows their mind because very few people actually do this yet it's so simple
• 1:12:23
  right or or the the other people who aren't getting that answered directly say man
• 1:12:29
  Scott's so honest and so I know that when he's actually answering a question it is real it is true
• 1:12:34
  and authentic because he tells us when he doesn't know the answer but then he'll find the answers
• 1:12:38
  and relay them back toward us and and that's really special too because I've been on stages where
• 1:12:42
  I've watched people talk and like pretend their way through an answer and it's so obvious bro it's
• 1:12:47
  like it's almost embarrassing and maybe it's just because I am a train speaker but I mean
• 1:12:54
  people know the authenticity shines one way or another the last thought on on teaching
• 1:13:00
  because you mentioned this and I think it's interesting and I've never heard it sort of phrase
• 1:13:03
  this way is expertise versus experience teaching so can you explain the difference and when it
• 1:13:09
  benefits one person to teach expertise versus experience or how do you leverage I guess the difference
• 1:13:14
  between the two would be helpful yeah I mean expertise you've put in a certain amount of time
• 1:13:20
  and effort and and are able to sort of create these frameworks from a position of authority right you
• 1:13:25
  you've gained some results from the thing that you've done and now you want others to experience
• 1:13:30
  the same results in a more heightened way this is where the books come into play courses things
• 1:13:36
  like that consultations coaching it's higher level it is is you know you are a little further
• 1:13:44
  along than somebody who's still in the weeds if you will but the important part of this is you can
• 1:13:49
  still be valuable even if you're in the weeds because you are literally going through it with people
• 1:13:54
  for example with my first business teaching people had to pass the lead exam which was the name of
• 1:14:00
  that business that I was helping people with I was not an expert at that test in fact I barely
• 1:14:10
  passed the exam I needed a 170 out of 200 and I passed with like a 173 or something and it's a very
• 1:14:15
  difficult exam and so the apart of me was feeling like an imposter showing up and teaching this
• 1:14:22
  stuff who am I to teach this stuff however in conversations with people in answering even just a
• 1:14:28
  few questions you could see their their eyes light up and they see you as an expert because you
• 1:14:34
  have some experience that is very close to the experience they're about to take in fact in many
• 1:14:38
  cases somebody who has just gone through the same process is more valuable than somebody who is
• 1:14:44
  a 40-year veteran of the space who's speaking in a podium in a university who's so far removed
• 1:14:50
  from what's actually happening out there that yeah they might know a lot of things but I could
• 1:14:55
  also look these things up on Google now but this is what's actually happening and let me show you
• 1:15:00
  and this is how in 2009 I was so worried because the company that came out with the questions for
• 1:15:06
  this exam the United States Green Building Council they came out with their own guide to compete
• 1:15:09
  with mine and I thought I was done I was like why would people learn from me somebody who barely
• 1:15:14
  passed the exam I'm just like a like a Joe Schmo who created a guide versus like literally the people
• 1:15:19
  who create the questions for the exam that was May of 2009 was my most profitable month ever
• 1:15:27
  and I was like what the heck is going on here well first of all they blasted out all these emails
• 1:15:33
  to people with their guide that was like a hundred and sixty nine dollars so way expensive
• 1:15:38
  and then people started doing research to find well what other guides are out there and they found
• 1:15:41
  mine and they decided to buy from me and I asked a survey question why did you buy from me and not
• 1:15:45
  them I was literally just wanting to know the answer and they said well I felt like I knew you
• 1:15:50
  because you just took the exam and you know exactly what it's like from from the same perspective
• 1:15:56
  I will have and that taught me so much in the early days and why it's when I show up online
• 1:16:00
  despite me having to still learn my way through things I'm still knowing that I can teach these
• 1:16:05
  things I don't have to wait till ten thousand hours to then feel qualified to teach I can
• 1:16:10
  teach after hour one because somebody is at hour zero I love it and I think that
• 1:16:16
  expertise is what most people think they have to have before they teach anything experiences
• 1:16:22
  to your point not only permission to teach with the experience that you've just received
• 1:16:28
  but also to some people can be more valuable and also you know the people that are at hour zero
• 1:16:34
  sometimes you should be to your point seeking out recent experience because that is going to be
• 1:16:40
  more contextually relevant to what you're going through right now than somebody who sold a business
• 1:16:45
  ten years ago for a hundred million dollars like that's that that somebody who I mean you can
• 1:16:51
  talk about a lot of this stuff I'm sure this is a whole other podcast but when you look at mentors
• 1:16:55
  right you have people that are your peers people that are just ahead of you and then you can have
• 1:17:00
  a couple people that are you know further along in their career in their life but I think that
• 1:17:04
  peers to hold you accountable that are literally experiencing the same thing is what you're going
• 1:17:08
  through right now and people that are just ahead of you those are the most useful kinds of mentors
• 1:17:14
  those are going to be the ones that actually help move the needle and whatever it is you're trying
• 1:17:18
  to figure out and you able to help them I mean exactly and be there for each other I mean that's
• 1:17:23
  yeah I mean that's not one way teaching is not one way it's it's two way always that's why
• 1:17:27
  mastermind groups are important or brain trusts or you know circles of people not where there's
• 1:17:32
  one head at the table but where everybody at a moment in time becomes the head when something happens
• 1:17:37
  or they need help or they're presenting to others so yeah absolutely a hundred percent I mean you and
• 1:17:41
  I are cut from the same cloth a thousand percent yeah what what would be one idea that I didn't ask
• 1:17:45
  you about that I should have asked you about that you'd like to leave the audience with from the book
• 1:17:50
  yeah so in addition to micro mastery which is getting to the sort of small level to move fast
• 1:17:54
  there's other ways to move fast too one of my favorite ways is to do what I like to call power
• 1:17:58
  10 I implement this probably more than anything in my business because it helps me find
• 1:18:04
  quick results and it helps me have surges of of of of success if you will now the power 10 comes
• 1:18:12
  from the world of rowing so I used to row at the cow in the cow lightweight crew if you're seeing
• 1:18:18
  this right now you would know that's obvious because I'm not a heavyweight but in a boat of eight
• 1:18:23
  people plus one the cocks and who yields the commands if you're on on the water I mean you could
• 1:18:27
  just be coasting but if you're in a race you want to get ahead of other boats so how when you are
• 1:18:32
  rowing do you get ahead you actually do what's called a power 10 and a power 10 is when the cocks
• 1:18:38
  and kind of counts down to get everybody ready okay power 10 and three stroke two stroke one stroke
• 1:18:46
  go and for 10 strokes and 10 strokes only you will give everything you have to give you
• 1:18:53
  and the boat just it's like literally a hot knife through butter the boat on the water when
• 1:18:59
  you see a power 10 in motion because the boat just like goes and you get that because it's 10
• 1:19:06
  not a thousand where you'd burn out or die and not you're not just coasting the whole time you
• 1:19:11
  have a moment of time 10 strokes in the world of rowing but for you as an entrepreneur it might
• 1:19:16
  be 10 days or 10 podcast episodes whatever it might be like I teach a lot of podcasters how to
• 1:19:22
  podcast a thousands of students one thing we do is as we call like a like a hit week we call it a
• 1:19:27
  hit week so yeah you might come out with a podcast every week but at some point in the next three
• 1:19:32
  months do a hit week where every day during that week you come out with a podcast episode oh man
• 1:19:37
  that's a lot of extra work it takes me forever to yeah it is but it's just for a moment of time
• 1:19:42
  you're going to have a podcast episode every day for seven days you're going to create some event
• 1:19:46
  around it you're going to build some hype around it and guess what's going to happen you're going
• 1:19:49
  to see a surge in your downloads in your call to actions being clicked on in all of the things that
• 1:19:55
  you want as a podcaster this moment this power 10 that you're going to implement is going to be great
• 1:20:00
  so let's put in the work it's like a hackathon amazing things are built in 24 hours from people
• 1:20:05
  who just say okay for 24 hours we're going to build this thing we're going to eat pizza all night
• 1:20:09
  until this thing is done great you're not doing a hackathon every night but when you do it things
• 1:20:14
  get done and that's the point and so what is your version you the listener of a hackathon or a
• 1:20:20
  power 10 that you can implement there's a side story that I talk about in the in another place
• 1:20:28
  where I actually ended up getting injured as a rower I was also a soccer player and I injured myself
• 1:20:34
  so I wasn't able to row anymore and I eventually became the coxin for the women's rowing team because
• 1:20:40
  their coxin had quit and there's some other lessons around that but we ended up winning every race
• 1:20:46
  and yes a male can be on the women's rowing team only if they are a coxin and even though I was
• 1:20:50
  heavier than all the girls on the boat we still won and man that was for some of the best experiences
• 1:20:54
  of my life low and behold the next year I ended up dating one of them and then things went to
• 1:20:59
  crap so there's enough of us in there too there's a lot less in there for sure but yes don't do that
• 1:21:05
  either um no I think that's great advice would you and by the way I've I've seen this with
• 1:21:12
  youtubers and they do vlogmas and they just they pour everything into vlogging like every day
• 1:21:18
  around Christmas and yeah and and people tune in just for those a few vlogs around Christmas and
• 1:21:26
  that's what people love and they they wait all year for it anyway um very powerful idea
• 1:21:34
  would you recommend somebody do that at the beginning to gain momentum or somewhere later down
• 1:21:40
  the line in their journey once they've already sort of figured out their craft yes yes
• 1:21:47
  space it out implement them when you can of course you have to make time for them and have energy
• 1:21:51
  or even gather the resources if you will for those times but the trick is to figure out the balance
• 1:21:58
  right because if you do a power ten every week you're gonna kill yourself like imagine a boat
• 1:22:02
  with uh eight people who are rowing as hard as I can for the entire way I mean the halfway it's just
• 1:22:08
  like sprinting in the beginning of a marathon right so I think it's it's a matter of maybe
• 1:22:12
  you do sprint the first part just to get ahead of the pack but then you coast and you pace yourself
• 1:22:16
  and then by mile seven you're like okay I'm gonna take this next mile and go a little bit harder
• 1:22:20
  on this one but make sure to not again burn myself out and so in a very similar way we've all heard
• 1:22:25
  that analogy that business and entrepreneurship in life is like a marathon it's it's not a sprint
• 1:22:29
  however you can get ahead by sprinting everyone's in a while and that's the key here so I think it's
• 1:22:35
  it's it's important to implement it and and now whatever you're at right now listener consider okay
• 1:22:41
  well what's my version of a power ten that I can do the next couple months and then you can plan
• 1:22:45
  the next one after that amazing um Pat I appreciate you so much okay so I want to give people the
• 1:22:50
  opportunity if they do not know where to find you where to go where I mean the book will be everywhere
• 1:22:56
  books are sold Amazon I'm sure but website social all that where should people go and we'll put it
• 1:23:00
  in the show notes as well if there's any links that you want to uh let them know about I appreciate
• 1:23:05
  you man and like everybody listening for your time I hope this was and not just enjoyable but
• 1:23:10
  something that can help you and and if you do pick up the book I do appreciate it we're we're doing
• 1:23:14
  our best to make a run for the list this year's my first traditional published books so we'll
• 1:23:17
  see what happens no it's gonna do well it's gonna do very well I like I love I love I love
• 1:23:24
  helping people escape the matrix this is all good stuff and and because it's not just about
• 1:23:29
  listen there's life lessons there's uh there's there's business lessons you're a prolific creator
• 1:23:36
  entrepreneur but also it's that's all fun but it's about shifting the mindset around learning
• 1:23:41
  about the success about execution about entrepreneurship this is why for this podcast when I first
• 1:23:47
  started it just to give you some context I don't have to tell you my whole story but um I started
• 1:23:51
  this podcast with very tactical conversations about how to you know how to create an email campaign
• 1:23:58
  that gets a high open rate and a high click through how to run a great Facebook ads set that you
• 1:24:03
  know gets a great row as but I realize it all the tactical things are very important but if you
• 1:24:08
  don't have the right mental models in place it's very hard to succeed at anything and this is
• 1:24:12
  this book is full of mental models that are truly like mission critical and tag rule uh some of
• 1:24:20
  the most important mental models that any entrepreneur or any sort of person really has to internalize
• 1:24:25
  so I think it'll do quite well um thank you man that means a lot so so much I mean find me at
• 1:24:30
  pat plan on most social media channels every two channels same name uh as well as um smart
• 1:24:36
  passive income dot com which is the business where we teach other entrepreneurs how to achieve their
• 1:24:39
  goals and um lean learning book dot com if you're listening to this and happen to get to it before
• 1:24:44
  June 3rd there are some bonuses there for early pre-orders but uh either way just whenever you're
• 1:24:49
  listening to this I hope this is helpful I hope is valuable and I'm just super stoked for your
• 1:24:53
  support sky that truly means the world thank you no my pleasure man um the last idea last question
• 1:24:59
  that I like to just ask because you've given over so much and I know uh your your family man um
• 1:25:05
  you know you're trying to teach your kids is to navigate life entrepreneurship business
• 1:25:10
  as best you can if you add to figure out and distill all the different things that you've learned
• 1:25:15
  in your life down to one idea that you want to pass on to your kids and that you can pass on to your
• 1:25:19
  audience the most important idea around life business success entrepreneurship doesn't matter what
• 1:25:24
  that idea be and why just one just one just one yeah just one and you can't do this alone
• 1:25:35
  go out there build relationships meet other people serve others and and it just takes me back
• 1:25:42
  to my favorite quote from Sigzigler which is you can have anything in life you want so long as
• 1:25:46
  you help other people get what they want