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The Healthtech Marketing Show: Finding Your True Customer Profile with Bruce Brandes
Finding Your True Customer Profile with Bruce Brandes In this episode, host Adam Turinas sits down with Bruce Brandes, a 35-year healthtech veteran. Together with his longtime friend and business partner Brian Shulman, he is building WhaleHawk, which they call the first agentic sales accelerator built specifically for healthcare. We dig into why go-to-market in healthcare is so uniquely hard, why generic prompting in Claude or ChatGPT will not solve it, and what it actually takes to combine AI with deep healthcare-specific data to find the right accounts, at the right time, with a warm path…
The skinny
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