58. The Mystery of the I-94 Sales & Marketing Tip of the Week Billboard, with Ken Hoffman & Kyle Brown

Lead Balloon - Marketing, Public Relations and Strategic Communications Stories · Apr 29, 2025 · 33m

There is a weird, enigmatic old billboard along the interstate in Wisconsin promoting a "Sales & Marketing Tip of the Week."

Without any branding or context, this weathered sign invites thousands of motorists daily to call a mysterious phone number.

And that has been driving Dusty CRAZY because, frankly, nothing about this billboard makes any sense in 2025.

So we're going to SOLVE A MARKETING MYSTERY, folks!

Together with our old pal Kyle Brown, we're going to speculate about WHY this sign exists, how it got there, and what its purpose is.

And THEN, we're actually going to track down the…