Sales + marketing alignment

Revenue on the Rocks · Feb 15, 2023 · 25m

In our first episode, we chat about why we made this podcast, why sales and marketing don't typically get along, and ways to improve the relationship.

Specifically, we cover:

1) Personality differences between sales and marketing

2) How to better understand and connect with your GTM counterpart

3) What to look for in a sales or marketing leadership hire

4) Why you need to trust your GTM leader

5) Tips on how we improved our sales and marketing relationship

I drink a glass of red wine 🍷 and Ben drinks a Bud Light 🍻

Hope you enjoy - Natalie (Head of Growth at Navattic)