Latest / Kids Media Club Podcast / Run Monster Run: How the Creators Behind Solar Balls Are Building Their Next Big YouTube IP

Transcript

Run Monster Run: How the Creators Behind Solar Balls Are Building Their Next Big YouTube IP · Kids Media Club Podcast

• 0:05
  Well,
• 0:06
  hello
• 0:06
  and
• 0:06
  welcome
• 0:07
  to
• 0:07
  another
• 0:07
  episode
• 0:08
  of
• 0:08
  the
• 0:08
  Kids
• 0:08
  Media
• 0:09
  Club
• 0:09
  podcast.
• 0:10
  I
• 0:10
  am
• 0:10
  Andy
• 0:11
  Williams.
• 0:11
  I'm
• 0:12
  Emily
• 0:12
  Horgan
• 0:13
  and
• 0:13
  Joe,
• 0:13
  we
• 0:13
  have
• 0:14
  more
• 0:14
  than
• 0:14
  one
• 0:14
  guest.
• 0:16
  Not
• 0:16
  one,
• 0:16
  not
• 0:17
  two.
• 0:17
  We've
• 0:18
  got
• 0:18
  three
• 0:18
  today.
• 0:18
  It's
• 0:19
  an
• 0:19
  embarrassment
• 0:19
  of
• 0:20
  riches.
• 0:21
  We
• 0:21
  are
• 0:22
  super
• 0:22
  happy
• 0:23
  to
• 0:23
  have
• 0:23
  the
• 0:24
  team
• 0:24
  not
• 0:25
  only
• 0:25
  behind
• 0:25
  Solar
• 0:26
  Balls,
• 0:26
  but
• 0:26
  also
• 0:26
  Run
• 0:27
  Monster
• 0:27
  Run,
• 0:27
  which
• 0:27
  we're
• 0:28
  going
• 0:28
  to
• 0:28
  dig
• 0:28
  into
• 0:28
  today
• 0:29
  here.
• 0:29
  So
• 0:29
  I'm
• 0:29
  going
• 0:30
  to
• 0:30
  let
• 0:30
  them
• 0:30
  introduce
• 0:30
  themselves.
• 0:31
  I'm
• 0:31
  going
• 0:31
  to
• 0:31
  throw
• 0:31
  to
• 0:32
  you
• 0:32
  first,
• 0:32
  Oliver.
• 0:33
  Okay.
• 0:34
  Hello
• 0:35
  everyone.
• 0:35
  I'm
• 0:35
  Oliver,
• 0:36
  founder
• 0:36
  of
• 0:36
  Telos
• 0:37
  Media,
• 0:37
  which
• 0:37
  is
• 0:38
  a
• 0:38
  company
• 0:39
  that
• 0:39
  is
• 0:39
  incubating
• 0:40
  Animation
• 0:41
  IP
• 0:41
  on
• 0:41
  YouTube
• 0:42
  and
• 0:42
  we're
• 0:43
  doing
• 0:43
  that
• 0:44
  across
• 0:45
  various
• 0:45
  different
• 0:45
  niches.
• 0:46
  Some
• 0:46
  entertainment,
• 0:47
  some
• 0:47
  entertainment.
• 0:48
  And
• 0:49
  we're
• 0:49
  now
• 0:49
  doing
• 0:50
  a
• 0:50
  big,
• 0:51
  a
• 0:51
  big
• 0:51
  pilot
• 0:52
  episode
• 0:52
  and
• 0:53
  also
• 0:53
  a
• 0:53
  season
• 0:53
  which
• 0:54
  is
• 0:54
  for
• 0:54
  Run
• 0:54
  Monsterum
• 0:55
  which
• 0:55
  we
• 0:55
  launched
• 0:55
  two
• 0:55
  weeks
• 0:56
  ago.
• 0:57
  So
• 0:57
  I'm
• 0:57
  one
• 0:57
  of
• 0:57
  three
• 0:57
  co
• 0:57
  founders,
• 0:58
  Alvaro
• 0:58
  and
• 0:59
  Mary,
• 0:59
  also
• 0:59
  here
• 1:00
  and
• 1:00
  yeah,
• 1:01
  looking
• 1:01
  forward
• 1:01
  to
• 1:01
  talking.
• 1:03
  We're
• 1:03
  very
• 1:04
  pleased
• 1:04
  to
• 1:04
  have
• 1:04
  you
• 1:04
  here.
• 1:05
  Mary,
• 1:05
  do
• 1:05
  you
• 1:05
  want
• 1:05
  to
• 1:06
  say
• 1:06
  hello
• 1:06
  and
• 1:06
  then
• 1:07
  we'll
• 1:07
  go
• 1:07
  to
• 1:07
  Alvaro
• 1:07
  and
• 1:08
  then
• 1:08
  we
• 1:08
  can
• 1:08
  get
• 1:08
  going?
• 1:09
  Sure,
• 1:09
  of
• 1:09
  course.
• 1:10
  Mary
• 1:10
  James,
• 1:11
  executive
• 1:12
  producer,
• 1:13
  Always
• 1:13
  looking
• 1:13
  for
• 1:14
  the
• 1:14
  next
• 1:15
  big
• 1:15
  thing
• 1:15
  and
• 1:16
  I
• 1:17
  found
• 1:17
  these
• 1:18
  two
• 1:18
  amazing
• 1:18
  partners
• 1:19
  with
• 1:19
  this
• 1:19
  incredible
• 1:20
  IP
• 1:21
  and
• 1:21
  I
• 1:21
  think
• 1:22
  it's
• 1:22
  think
• 1:22
  we
• 1:22
  found
• 1:22
  the
• 1:23
  next
• 1:23
  big
• 1:23
  thing.
• 1:24
  Alvaro.
• 1:27
  Hello,
• 1:27
  my
• 1:27
  name
• 1:27
  is
• 1:27
  Alvaro
• 1:28
  Calmette.
• 1:29
  I
• 1:29
  created
• 1:30
  Run
• 1:30
  Monster
• 1:30
  Run.
• 1:30
  I'm
• 1:31
  the
• 1:31
  co
• 1:31
  creator
• 1:31
  of
• 1:31
  Solar
• 1:32
  Balls
• 1:32
  alongside
• 1:32
  Oliver
• 1:33
  and
• 1:33
  also
• 1:34
  one
• 1:34
  of
• 1:34
  the
• 1:34
  co
• 1:34
  founders
• 1:34
  of
• 1:35
  this
• 1:35
  new
• 1:36
  project.
• 1:36
  And
• 1:36
  I'm
• 1:37
  really
• 1:37
  happy
• 1:37
  to
• 1:37
  be
• 1:37
  here
• 1:37
  guys.
• 1:38
  Thank
• 1:38
  you
• 1:38
  so
• 1:38
  much
• 1:38
  for
• 1:38
  having
• 1:38
  us.
• 1:39
  You
• 1:40
  are
• 1:40
  more
• 1:40
  than
• 1:40
  welcome
• 1:41
  and
• 1:41
  we're
• 1:41
  super
• 1:41
  excited
• 1:42
  and
• 1:42
  as
• 1:43
  I
• 1:43
  said.
• 1:43
  So
• 1:44
  Solar
• 1:44
  Balls,
• 1:46
  I'll
• 1:46
  come
• 1:46
  to
• 1:46
  you
• 1:47
  first,
• 1:47
  Oliver,
• 1:48
  and
• 1:48
  maybe
• 1:48
  you
• 1:48
  can
• 1:48
  jump
• 1:49
  in.
• 1:49
  Alvaro.
• 1:49
  So
• 1:50
  Solar
• 1:50
  Balls,
• 1:51
  I
• 1:51
  mean
• 1:51
  I
• 1:52
  was
• 1:52
  literally
• 1:52
  just
• 1:52
  checking
• 1:53
  before
• 1:53
  we
• 1:53
  came
• 1:53
  on
• 1:54
  this
• 1:54
  call.
• 1:55
  So
• 1:55
  over
• 1:55
  2
• 1:56
  million
• 1:56
  subs
• 1:56
  and
• 1:57
  half
• 1:57
  a
• 1:57
  billion
• 1:58
  views
• 1:58
  on
• 1:59
  YouTube.
• 1:59
  Tell
• 2:00
  us
• 2:00
  a
• 2:00
  little
• 2:00
  bit
• 2:01
  about
• 2:01
  that
• 2:01
  and
• 2:02
  then
• 2:03
  we
• 2:03
  can
• 2:03
  go
• 2:03
  into
• 2:03
  Run
• 2:04
  Monster
• 2:04
  Run.
• 2:04
  How
• 2:05
  does
• 2:05
  it
• 2:05
  sit
• 2:05
  alongside
• 2:06
  the
• 2:06
  Solar
• 2:06
  Balls
• 2:07
  universe?
• 2:07
  If
• 2:08
  it
• 2:08
  does,
• 2:08
  what
• 2:09
  was
• 2:09
  the
• 2:09
  inspiration?
• 2:09
  Why
• 2:10
  now?
• 2:10
  We'll
• 2:11
  hand
• 2:11
  over
• 2:11
  to
• 2:11
  you.
• 2:11
  You're
• 2:12
  far
• 2:12
  more
• 2:12
  interesting
• 2:13
  than
• 2:13
  me.
• 2:14
  Lovely.
• 2:14
  Well,
• 2:15
  actually
• 2:15
  Alvaro
• 2:16
  I
• 2:16
  think
• 2:16
  is
• 2:16
  great
• 2:16
  if
• 2:16
  he
• 2:17
  talks
• 2:17
  about
• 2:17
  this
• 2:17
  because
• 2:18
  it's
• 2:18
  is
• 2:18
  about
• 2:19
  the
• 2:19
  creative
• 2:19
  and
• 2:19
  the
• 2:19
  fandom.
• 2:19
  So
• 2:20
  overall
• 2:20
  you
• 2:20
  tell
• 2:20
  us,
• 2:20
  tell
• 2:21
  us
• 2:21
  more
• 2:22
  for
• 2:22
  sure.
• 2:22
  Like
• 2:22
  the,
• 2:23
  I
• 2:24
  guess
• 2:24
  in
• 2:24
  a
• 2:24
  way
• 2:24
  like
• 2:24
  Solar
• 2:25
  Balls
• 2:25
  has
• 2:25
  been
• 2:25
  such
• 2:25
  a
• 2:26
  like
• 2:26
  learning
• 2:27
  experience
• 2:27
  for
• 2:28
  us.
• 2:28
  You
• 2:28
  know,
• 2:28
  like
• 2:28
  we,
• 2:29
  we,
• 2:29
  I
• 2:29
  think
• 2:29
  we
• 2:29
  dropped
• 2:30
  all
• 2:30
  our
• 2:30
  creativity,
• 2:31
  all
• 2:31
  our
• 2:32
  like
• 2:32
  everything
• 2:32
  we've
• 2:32
  learned
• 2:33
  through
• 2:33
  like
• 2:33
  over
• 2:33
  a
• 2:34
  decade
• 2:34
  working
• 2:35
  on
• 2:35
  the
• 2:35
  web
• 2:35
  on
• 2:36
  Solar
• 2:36
  Balls.
• 2:36
  But
• 2:36
  also
• 2:36
  we
• 2:37
  learned
• 2:37
  so
• 2:37
  much
• 2:37
  through
• 2:37
  it.
• 2:37
  You
• 2:38
  Know,
• 2:38
  like,
• 2:38
  how
• 2:38
  to
• 2:38
  build
• 2:38
  fandom,
• 2:39
  how
• 2:39
  to
• 2:39
  maintain
• 2:39
  a
• 2:39
  community,
• 2:40
  how
• 2:40
  to
• 2:41
  engage
• 2:41
  with
• 2:41
  them.
• 2:42
  And
• 2:42
  that's
• 2:43
  all
• 2:43
  things
• 2:44
  that
• 2:44
  we
• 2:44
  brought
• 2:44
  along
• 2:45
  when
• 2:45
  we
• 2:45
  were,
• 2:45
  like,
• 2:46
  working
• 2:46
  on
• 2:46
  Run
• 2:46
  Monster
• 2:47
  Run,
• 2:47
  you
• 2:47
  know,
• 2:48
  for
• 2:48
  example,
• 2:49
  how
• 2:49
  to.
• 2:49
  Like
• 2:50
  how
• 2:50
  people,
• 2:51
  for
• 2:51
  example,
• 2:51
  they
• 2:51
  really
• 2:51
  want
• 2:52
  to
• 2:52
  engage
• 2:52
  with
• 2:53
  a
• 2:53
  creator.
• 2:54
  That's.
• 2:55
  That's
• 2:55
  something
• 2:55
  that's
• 2:56
  so
• 2:56
  valuable
• 2:57
  especially.
• 2:57
  Especially
• 2:58
  nowadays,
• 2:59
  you
• 2:59
  know,
• 2:59
  that
• 2:59
  sometimes
• 3:00
  you
• 3:00
  don't
• 3:00
  even
• 3:00
  know
• 3:00
  who's
• 3:01
  behind
• 3:01
  the
• 3:01
  screen,
• 3:01
  you
• 3:01
  know,
• 3:01
  so
• 3:01
  if
• 3:02
  people
• 3:02
  feel
• 3:03
  like
• 3:03
  they.
• 3:04
  There's
• 3:05
  somebody
• 3:05
  behind
• 3:06
  the
• 3:06
  curtains,
• 3:07
  you
• 3:07
  know,
• 3:07
  and
• 3:07
  they
• 3:07
  really
• 3:08
  care
• 3:08
  about
• 3:09
  what's
• 3:09
  being
• 3:10
  put
• 3:10
  on
• 3:10
  the
• 3:10
  screen
• 3:11
  and
• 3:11
  they
• 3:12
  can
• 3:12
  trust
• 3:12
  that
• 3:12
  creator
• 3:13
  because
• 3:13
  the
• 3:14
  story
• 3:15
  pays
• 3:15
  off
• 3:15
  several
• 3:16
  times,
• 3:17
  then,
• 3:17
  yeah,
• 3:17
  those
• 3:17
  are
• 3:18
  things
• 3:18
  that
• 3:18
  we
• 3:18
  learned
• 3:19
  so
• 3:19
  much
• 3:19
  through
• 3:19
  sortables.
• 3:20
  It
• 3:21
  wasn't
• 3:21
  even
• 3:21
  planned
• 3:21
  initially.
• 3:22
  People
• 3:22
  started
• 3:23
  to
• 3:23
  notice
• 3:24
  when
• 3:24
  I
• 3:24
  put
• 3:25
  some
• 3:25
  community
• 3:25
  posts
• 3:26
  and
• 3:26
  such,
• 3:27
  my
• 3:27
  involvement,
• 3:28
  and
• 3:29
  then
• 3:29
  they
• 3:29
  say,
• 3:29
  hey,
• 3:29
  Alvaro
• 3:30
  said
• 3:30
  this,
• 3:30
  Alvaro
• 3:30
  said
• 3:31
  that.
• 3:31
  Oh,
• 3:31
  Alvaro
• 3:31
  hinted
• 3:32
  something
• 3:33
  and
• 3:33
  that's
• 3:33
  so
• 3:34
  much
• 3:34
  fun.
• 3:34
  They
• 3:34
  love
• 3:35
  that.
• 3:35
  And
• 3:36
  it
• 3:36
  became
• 3:36
  a
• 3:36
  thing.
• 3:37
  And
• 3:37
  of
• 3:37
  course,
• 3:38
  now
• 3:38
  with
• 3:38
  Ramonster
• 3:39
  Run,
• 3:39
  there's
• 3:39
  a
• 3:39
  bit
• 3:39
  of
• 3:39
  that
• 3:41
  audiences
• 3:41
  also.
• 3:41
  There's
• 3:42
  a
• 3:42
  lot
• 3:42
  of
• 3:42
  audiences
• 3:42
  from
• 3:42
  Solar
• 3:43
  Bowls
• 3:43
  that
• 3:43
  go
• 3:44
  to
• 3:44
  watch
• 3:44
  this
• 3:44
  because
• 3:45
  the
• 3:45
  storytelling
• 3:45
  style
• 3:46
  has
• 3:46
  some
• 3:47
  similarities
• 3:49
  and
• 3:49
  we
• 3:50
  left
• 3:50
  some
• 3:50
  hints
• 3:51
  here
• 3:51
  and
• 3:51
  there
• 3:51
  about
• 3:51
  some
• 3:51
  sort
• 3:52
  of
• 3:52
  things
• 3:52
  that
• 3:52
  fans
• 3:53
  of
• 3:53
  the
• 3:53
  show
• 3:53
  will
• 3:54
  discover
• 3:54
  if
• 3:54
  they
• 3:55
  watch
• 3:55
  Run
• 3:55
  Monster
• 3:55
  Run.
• 3:56
  So
• 3:56
  it
• 3:56
  creates
• 3:56
  a
• 3:56
  bit
• 3:57
  of
• 3:57
  a
• 3:57
  little
• 3:58
  transmediatic
• 3:59
  experience.
• 4:00
  And
• 4:01
  as
• 4:01
  far
• 4:01
  as
• 4:01
  the
• 4:01
  business
• 4:02
  elements,
• 4:02
  so,
• 4:02
  yeah,
• 4:03
  half
• 4:04
  a
• 4:04
  billion
• 4:04
  views
• 4:04
  on
• 4:04
  the
• 4:05
  English
• 4:05
  Channel,
• 4:05
  and
• 4:06
  then
• 4:06
  we
• 4:06
  also
• 4:06
  have
• 4:08
  15
• 4:08
  or
• 4:08
  14
• 4:09
  languages
• 4:10
  that
• 4:10
  are
• 4:10
  also
• 4:10
  on
• 4:10
  different
• 4:10
  channels.
• 4:11
  So
• 4:11
  we
• 4:11
  have
• 4:11
  a
• 4:12
  total
• 4:12
  of
• 4:12
  just
• 4:12
  over
• 4:12
  2
• 4:13
  billion
• 4:13
  views
• 4:13
  across
• 4:13
  the
• 4:13
  solar
• 4:14
  balls
• 4:14
  IP
• 4:15
  and
• 4:15
  then
• 4:16
  a
• 4:16
  few
• 4:16
  billion
• 4:16
  views
• 4:16
  of
• 4:16
  fandom
• 4:17
  content.
• 4:17
  And
• 4:18
  we
• 4:18
  found
• 4:18
  that
• 4:18
  Solar
• 4:19
  Balls
• 4:19
  has
• 4:19
  been,
• 4:20
  you
• 4:20
  know,
• 4:20
  it's
• 4:20
  been
• 4:21
  incredible
• 4:21
  with
• 4:21
  building
• 4:21
  the
• 4:22
  fandom
• 4:22
  and
• 4:22
  the
• 4:22
  Discord.
• 4:22
  We
• 4:23
  have
• 4:23
  almost
• 4:23
  300,000
• 4:24
  members
• 4:24
  on
• 4:25
  the
• 4:25
  Discord
• 4:25
  server,
• 4:25
  which
• 4:25
  is
• 4:26
  one
• 4:26
  of
• 4:26
  the
• 4:26
  biggest
• 4:26
  of
• 4:26
  any
• 4:26
  animation
• 4:27
  IP
• 4:28
  on
• 4:28
  the
• 4:28
  Internet
• 4:28
  as
• 4:28
  far
• 4:29
  as
• 4:29
  we
• 4:29
  know.
• 4:29
  So,
• 4:29
  yeah,
• 4:30
  we
• 4:30
  managed
• 4:30
  to
• 4:30
  find
• 4:30
  a
• 4:30
  really
• 4:31
  interesting
• 4:31
  niche
• 4:31
  of
• 4:32
  this
• 4:32
  edutainment
• 4:33
  that
• 4:33
  is
• 4:34
  valuable
• 4:34
  because
• 4:34
  it
• 4:35
  helps
• 4:35
  people
• 4:35
  learn.
• 4:36
  But
• 4:36
  also
• 4:36
  the
• 4:36
  characters
• 4:37
  that
• 4:37
  Alberto
• 4:37
  has
• 4:37
  built
• 4:38
  creates
• 4:40
  a
• 4:40
  true
• 4:40
  lore
• 4:41
  and
• 4:41
  a
• 4:41
  true
• 4:41
  universe
• 4:42
  that
• 4:42
  people
• 4:42
  can
• 4:42
  engage
• 4:42
  with
• 4:43
  as
• 4:43
  well.
• 4:43
  So
• 4:44
  it's
• 4:44
  been
• 4:44
  really
• 4:44
  exciting
• 4:45
  to
• 4:45
  build
• 4:45
  and
• 4:46
  yeah,
• 4:47
  looking
• 4:47
  forward
• 4:47
  to
• 4:47
  building
• 4:47
  more
• 4:48
  and
• 4:48
  learning
• 4:49
  from
• 4:50
  Solar
• 4:50
  Balls
• 4:50
  and
• 4:50
  also
• 4:51
  run
• 4:51
  mods
• 4:51
  to
• 4:51
  run.
• 4:52
  I'd
• 4:52
  love
• 4:53
  to
• 4:53
  hear
• 4:53
  a
• 4:53
  bit
• 4:53
  more.
• 4:53
  About,
• 4:53
  like,
• 4:54
  the
• 4:54
  origin
• 4:54
  of
• 4:55
  Solar
• 4:55
  Balls,
• 4:56
  because
• 4:56
  obviously
• 4:56
  you
• 4:56
  guys
• 4:56
  have
• 4:56
  great
• 4:56
  success
• 4:57
  now.
• 4:57
  But,
• 4:57
  you
• 4:58
  know,
• 4:58
  what
• 4:58
  was
• 4:58
  it,
• 4:59
  what
• 4:59
  was
• 4:59
  it
• 4:59
  that
• 4:59
  inspired
• 5:00
  you
• 5:00
  to
• 5:00
  start
• 5:00
  on
• 5:01
  it?
• 5:01
  What
• 5:01
  was
• 5:01
  it
• 5:01
  that
• 5:02
  made
• 5:02
  you
• 5:02
  choose
• 5:03
  YouTube
• 5:03
  as
• 5:04
  the
• 5:04
  core
• 5:04
  platform?
• 5:05
  Tell
• 5:05
  us
• 5:05
  a
• 5:05
  little
• 5:05
  bit
• 5:06
  about
• 5:06
  the
• 5:06
  IP
• 5:06
  for
• 5:07
  listeners
• 5:07
  who
• 5:07
  might
• 5:07
  not
• 5:07
  have
• 5:08
  heard
• 5:08
  about
• 5:08
  it.
• 5:09
  So
• 5:10
  I
• 5:10
  think
• 5:10
  we
• 5:11
  can
• 5:11
  discuss
• 5:11
  a
• 5:11
  bit
• 5:11
  of
• 5:11
  that
• 5:11
  early
• 5:12
  because
• 5:13
  initially
• 5:14
  we
• 5:14
  were
• 5:14
  just
• 5:14
  going
• 5:14
  to
• 5:14
  jump
• 5:15
  right
• 5:15
  into
• 5:15
  Sorrowables,
• 5:16
  you
• 5:16
  know,
• 5:16
  with
• 5:16
  like,
• 5:17
  let's
• 5:17
  do,
• 5:17
  let's
• 5:17
  go
• 5:17
  shot
• 5:17
  about
• 5:18
  talking
• 5:18
  planets.
• 5:19
  Seemed
• 5:20
  like
• 5:20
  we
• 5:21
  didn't
• 5:21
  think
• 5:21
  much
• 5:21
  about
• 5:21
  it,
• 5:22
  but
• 5:22
  then
• 5:22
  we
• 5:23
  kind
• 5:23
  of,
• 5:23
  like
• 5:23
  I
• 5:24
  think
• 5:24
  I
• 5:24
  discussed
• 5:24
  with
• 5:25
  you,
• 5:25
  let's,
• 5:25
  let's
• 5:25
  hold
• 5:25
  on
• 5:26
  for
• 5:26
  a
• 5:26
  second.
• 5:26
  Let's
• 5:27
  actually
• 5:27
  prepare
• 5:28
  this,
• 5:28
  you
• 5:28
  know,
• 5:29
  because
• 5:29
  it
• 5:29
  could
• 5:29
  be
• 5:29
  very
• 5:29
  special.
• 5:30
  And
• 5:30
  I
• 5:31
  remember
• 5:31
  a
• 5:31
  lot
• 5:31
  of
• 5:31
  people,
• 5:31
  even
• 5:32
  my
• 5:32
  dad,
• 5:32
  he
• 5:33
  told
• 5:33
  me,
• 5:33
  are
• 5:33
  you
• 5:33
  sure
• 5:34
  you
• 5:34
  can
• 5:34
  make
• 5:34
  a
• 5:34
  show
• 5:34
  about
• 5:34
  talking
• 5:35
  planets
• 5:35
  that
• 5:35
  lasts
• 5:36
  more
• 5:36
  than
• 5:38
  20
• 5:38
  episodes
• 5:39
  before
• 5:39
  you
• 5:40
  run
• 5:40
  out
• 5:40
  of
• 5:40
  things?
• 5:41
  And
• 5:42
  my
• 5:42
  intuition
• 5:42
  was,
• 5:43
  I
• 5:43
  think
• 5:43
  so.
• 5:44
  I
• 5:44
  think
• 5:44
  you
• 5:44
  can
• 5:44
  do
• 5:44
  something
• 5:44
  that's
• 5:45
  very
• 5:45
  interesting,
• 5:45
  but
• 5:46
  it
• 5:46
  has
• 5:46
  to
• 5:46
  go
• 5:46
  back
• 5:47
  to
• 5:47
  character.
• 5:48
  And
• 5:48
  Soraboss
• 5:48
  has
• 5:49
  been
• 5:49
  so
• 5:50
  validating
• 5:50
  in
• 5:50
  terms
• 5:50
  of
• 5:51
  storytelling.
• 5:51
  That's
• 5:51
  all
• 5:51
  character
• 5:52
  based.
• 5:53
  For
• 5:53
  example,
• 5:53
  if
• 5:54
  you
• 5:54
  make
• 5:55
  the
• 5:55
  Earth
• 5:56
  be
• 5:56
  a
• 5:56
  very
• 5:57
  like,
• 5:57
  special
• 5:58
  character,
• 5:58
  you
• 5:58
  know,
• 5:59
  that
• 5:59
  everybody
• 5:59
  respects
• 5:59
  a
• 5:59
  lot,
• 6:00
  but
• 6:00
  at
• 6:00
  the
• 6:00
  same
• 6:00
  time,
• 6:00
  somebody
• 6:01
  that
• 6:01
  is
• 6:02
  a
• 6:02
  bit
• 6:02
  of
• 6:02
  show
• 6:02
  off
• 6:02
  because
• 6:03
  it's
• 6:03
  the
• 6:03
  only
• 6:03
  one
• 6:03
  that
• 6:03
  has
• 6:03
  life,
• 6:04
  so
• 6:04
  he's
• 6:04
  going
• 6:04
  to
• 6:04
  have
• 6:05
  his
• 6:05
  own
• 6:05
  story
• 6:05
  arc
• 6:06
  to
• 6:06
  learn
• 6:06
  certain
• 6:07
  things,
• 6:08
  or
• 6:09
  Venus
• 6:10
  being
• 6:10
  hot
• 6:10
  headed
• 6:10
  because
• 6:11
  he's
• 6:11
  the
• 6:11
  hottest
• 6:11
  planet,
• 6:12
  things
• 6:12
  like
• 6:12
  that,
• 6:12
  you
• 6:12
  know,
• 6:13
  then
• 6:13
  you're
• 6:13
  actually
• 6:13
  introducing
• 6:14
  entertainment
• 6:15
  through
• 6:15
  character.
• 6:16
  And
• 6:16
  that
• 6:17
  means
• 6:17
  that
• 6:17
  you
• 6:17
  can
• 6:17
  focus
• 6:18
  more
• 6:18
  on
• 6:18
  the
• 6:18
  story
• 6:19
  than
• 6:19
  on
• 6:19
  trying
• 6:20
  to
• 6:20
  be,
• 6:20
  you
• 6:20
  know,
• 6:21
  like,
• 6:22
  like,
• 6:22
  like
• 6:22
  educational.
• 6:24
  So
• 6:24
  in
• 6:24
  the
• 6:24
  end,
• 6:24
  it's
• 6:24
  funny
• 6:25
  because
• 6:25
  that
• 6:25
  reaction
• 6:26
  of
• 6:26
  people
• 6:26
  is,
• 6:27
  you
• 6:27
  guys
• 6:27
  trick
• 6:27
  me
• 6:28
  into
• 6:28
  learning.
• 6:30
  Because
• 6:31
  for
• 6:31
  the
• 6:31
  most
• 6:31
  part
• 6:31
  you're
• 6:32
  seeing
• 6:32
  the
• 6:32
  characters
• 6:32
  engage
• 6:33
  and
• 6:33
  have
• 6:33
  fun.
• 6:33
  Nobody's
• 6:34
  like,
• 6:34
  hey
• 6:34
  guys,
• 6:34
  today
• 6:35
  we're
• 6:35
  going
• 6:35
  to
• 6:35
  learn
• 6:35
  about
• 6:35
  this.
• 6:36
  But
• 6:36
  rather
• 6:37
  like,
• 6:37
  hey,
• 6:38
  let's
• 6:38
  play
• 6:38
  tag.
• 6:38
  And
• 6:38
  it's
• 6:39
  like,
• 6:39
  hey,
• 6:39
  you
• 6:39
  can't
• 6:39
  play
• 6:39
  tag
• 6:40
  with
• 6:40
  me.
• 6:40
  I'm
• 6:40
  a
• 6:40
  planet.
• 6:40
  If
• 6:41
  we
• 6:41
  crash,
• 6:41
  we
• 6:42
  disintegrate
• 6:43
  and
• 6:44
  new
• 6:44
  planets
• 6:44
  will
• 6:44
  be
• 6:44
  born
• 6:45
  out
• 6:45
  of
• 6:45
  us.
• 6:45
  Oh,
• 6:45
  okay,
• 6:45
  okay.
• 6:46
  Sorry,
• 6:46
  I
• 6:46
  didn't
• 6:46
  mean
• 6:46
  that.
• 6:47
  So
• 6:47
  that's
• 6:47
  how
• 6:47
  storytelling
• 6:48
  comes
• 6:48
  and
• 6:48
  education
• 6:49
  comes
• 6:49
  through
• 6:49
  Solar
• 6:50
  Balls.
• 6:50
  It's
• 6:51
  pretty
• 6:51
  fun.
• 6:52
  And
• 6:52
  in
• 6:52
  terms
• 6:52
  of
• 6:52
  the
• 6:52
  launch,
• 6:53
  so
• 6:53
  the
• 6:54
  way
• 6:54
  we
• 6:54
  did
• 6:54
  it
• 6:54
  is
• 6:54
  previous
• 6:54
  to
• 6:55
  solarboards,
• 6:56
  Alvaro
• 6:56
  and
• 6:56
  I
• 6:56
  were
• 6:56
  already
• 6:57
  working
• 6:57
  on
• 6:57
  other
• 6:57
  IP
• 6:58
  ideas.
• 6:59
  And
• 7:00
  yeah,
• 7:00
  we
• 7:00
  basically
• 7:00
  thought,
• 7:00
  okay,
• 7:01
  we'd
• 7:01
  already
• 7:01
  got
• 7:02
  this
• 7:02
  channel
• 7:02
  which
• 7:02
  was
• 7:03
  doing
• 7:04
  organs
• 7:04
  as
• 7:04
  characters
• 7:05
  and
• 7:05
  also
• 7:06
  countries
• 7:07
  as
• 7:07
  characters.
• 7:08
  And
• 7:08
  we
• 7:08
  thought
• 7:08
  we
• 7:08
  can
• 7:08
  do
• 7:08
  planets
• 7:09
  as
• 7:09
  characters.
• 7:09
  We
• 7:09
  actually
• 7:10
  saw
• 7:10
  some
• 7:11
  interesting
• 7:12
  fandoms
• 7:12
  on
• 7:12
  the
• 7:13
  Internet
• 7:13
  that
• 7:13
  were
• 7:13
  already
• 7:13
  having
• 7:14
  these
• 7:14
  personalized
• 7:15
  personality
• 7:16
  based
• 7:16
  characters
• 7:17
  as
• 7:17
  planets.
• 7:17
  And
• 7:17
  we
• 7:18
  thought,
• 7:18
  okay,
• 7:18
  how
• 7:18
  about
• 7:18
  we
• 7:18
  turn
• 7:19
  this
• 7:19
  kind
• 7:19
  of
• 7:19
  comic
• 7:20
  Style
• 7:21
  into
• 7:21
  something
• 7:21
  we
• 7:21
  can
• 7:21
  make
• 7:22
  into
• 7:22
  animation
• 7:22
  and
• 7:22
  build
• 7:22
  into
• 7:23
  a
• 7:23
  real
• 7:23
  show.
• 7:23
  So
• 7:24
  there
• 7:24
  was
• 7:24
  some
• 7:24
  inspiration
• 7:24
  that
• 7:25
  we
• 7:25
  saw
• 7:25
  from
• 7:25
  fandoms
• 7:25
  that
• 7:26
  existed
• 7:26
  already,
• 7:26
  which
• 7:26
  was
• 7:27
  interesting.
• 7:27
  And
• 7:28
  we
• 7:28
  started
• 7:28
  off
• 7:28
  with
• 7:29
  one
• 7:29
  to
• 7:29
  three
• 7:29
  minute
• 7:29
  videos,
• 7:30
  very
• 7:30
  short
• 7:31
  but
• 7:31
  educational
• 7:32
  and
• 7:32
  packed
• 7:32
  with
• 7:33
  value.
• 7:33
  And
• 7:34
  yeah,
• 7:34
  it
• 7:34
  was
• 7:34
  really
• 7:35
  exceptional.
• 7:35
  The
• 7:36
  launch,
• 7:36
  we
• 7:36
  got
• 7:37
  100,000
• 7:37
  subscribers
• 7:38
  in
• 7:39
  10
• 7:39
  days.
• 7:39
  From
• 7:40
  scratch,
• 7:40
  from
• 7:40
  zero.
• 7:42
  And
• 7:42
  when
• 7:42
  was
• 7:42
  that?
• 7:43
  That
• 7:43
  was
• 7:44
  2022.
• 7:45
  So
• 7:45
  May
• 7:46
  2022.
• 7:47
  We
• 7:47
  did
• 7:47
  this
• 7:47
  like
• 7:48
  financial
• 7:48
  map
• 7:48
  of,
• 7:49
  okay,
• 7:49
  we're
• 7:49
  going
• 7:49
  to
• 7:50
  invest
• 7:50
  whatever,
• 7:51
  $5,000
• 7:52
  a
• 7:52
  month
• 7:52
  and
• 7:52
  just
• 7:52
  see
• 7:52
  if
• 7:52
  we
• 7:53
  can
• 7:53
  gradually
• 7:53
  build.
• 7:54
  And
• 7:54
  in
• 7:54
  like
• 7:55
  two
• 7:55
  months
• 7:55
  we
• 7:55
  were
• 7:55
  like,
• 7:55
  we're
• 7:55
  profitable,
• 7:56
  it's
• 7:56
  fine,
• 7:57
  we're
• 7:57
  doing
• 7:57
  great.
• 7:57
  And
• 7:57
  we
• 7:58
  just
• 7:58
  went
• 7:58
  from
• 7:58
  there.
• 7:59
  I
• 8:00
  thought
• 8:00
  I
• 8:00
  was
• 8:00
  going
• 8:00
  to
• 8:00
  lose.
• 8:00
  Money
• 8:01
  for
• 8:01
  like
• 8:01
  over
• 8:01
  a
• 8:01
  year
• 8:01
  and
• 8:01
  then
• 8:02
  our
• 8:02
  projects
• 8:02
  blew
• 8:03
  it
• 8:03
  out
• 8:03
  the
• 8:03
  water
• 8:03
  with
• 8:03
  the
• 8:04
  creative
• 8:04
  and
• 8:04
  we
• 8:04
  were
• 8:04
  fine.
• 8:05
  It
• 8:05
  was,
• 8:06
  I
• 8:06
  think,
• 8:07
  I
• 8:07
  believe
• 8:07
  Oli.
• 8:08
  I
• 8:08
  believe
• 8:08
  it
• 8:08
  was
• 8:08
  month
• 8:09
  one.
• 8:09
  I
• 8:10
  think,
• 8:10
  I
• 8:10
  think
• 8:10
  maybe
• 8:10
  it
• 8:10
  was
• 8:11
  month
• 8:11
  one.
• 8:11
  Yeah,
• 8:12
  month
• 8:12
  one
• 8:12
  and
• 8:12
  two.
• 8:13
  Yeah.
• 8:13
  And
• 8:13
  what
• 8:13
  do
• 8:14
  you
• 8:14
  think
• 8:14
  the
• 8:14
  secret
• 8:14
  was
• 8:15
  to
• 8:15
  getting
• 8:15
  that
• 8:16
  many
• 8:16
  subscribers
• 8:16
  so
• 8:17
  quickly?
• 8:19
  Yeah,
• 8:20
  it
• 8:20
  was
• 8:20
  interesting.
• 8:21
  There
• 8:21
  was
• 8:22
  one
• 8:22
  piece
• 8:23
  of
• 8:23
  it
• 8:23
  which
• 8:23
  was
• 8:23
  beneficial
• 8:24
  is
• 8:24
  we
• 8:24
  already
• 8:24
  had
• 8:24
  a
• 8:25
  few
• 8:25
  channels.
• 8:25
  We
• 8:25
  already
• 8:25
  had
• 8:26
  around
• 8:27
  2
• 8:27
  million
• 8:27
  subscribers,
• 8:28
  I'd
• 8:28
  say,
• 8:28
  across
• 8:28
  a
• 8:28
  few
• 8:29
  different
• 8:29
  brands.
• 8:29
  So
• 8:30
  we
• 8:30
  did
• 8:30
  a
• 8:30
  cross
• 8:30
  promotion
• 8:31
  where
• 8:31
  we
• 8:31
  basically
• 8:32
  merged
• 8:32
  two
• 8:33
  character
• 8:33
  universes
• 8:34
  together,
• 8:34
  where
• 8:35
  we
• 8:35
  had.
• 8:36
  Alvaro
• 8:36
  can
• 8:36
  speak
• 8:36
  more
• 8:37
  about
• 8:37
  this.
• 8:37
  Yeah,
• 8:37
  but
• 8:38
  basically
• 8:38
  we
• 8:38
  did
• 8:38
  some
• 8:38
  cross
• 8:39
  promotion,
• 8:39
  but
• 8:40
  then
• 8:40
  the
• 8:40
  algorithm
• 8:40
  heavily
• 8:41
  picked
• 8:41
  it
• 8:41
  up
• 8:41
  afterwards
• 8:42
  because
• 8:42
  of
• 8:42
  the
• 8:43
  uniqueness
• 8:43
  of
• 8:43
  the
• 8:43
  format
• 8:44
  and
• 8:44
  the
• 8:45
  fact
• 8:45
  that
• 8:45
  Alvare
• 8:45
  created
• 8:46
  something
• 8:46
  very
• 8:46
  special.
• 8:47
  But
• 8:47
  Albert
• 8:47
  can
• 8:47
  briefly
• 8:48
  speak
• 8:48
  about
• 8:48
  that.
• 8:48
  I
• 8:48
  think
• 8:50
  honestly,
• 8:50
  it's
• 8:50
  a
• 8:50
  little
• 8:50
  bit
• 8:51
  similar
• 8:51
  to
• 8:51
  what
• 8:51
  is
• 8:52
  happening
• 8:52
  right
• 8:52
  now
• 8:52
  with
• 8:52
  Ramonster
• 8:53
  Run,
• 8:53
  which
• 8:53
  is
• 8:54
  we
• 8:54
  do
• 8:54
  a
• 8:54
  cross
• 8:55
  promotion
• 8:55
  that
• 8:55
  starts
• 8:56
  a
• 8:56
  bit
• 8:56
  strong
• 8:57
  and
• 8:57
  then
• 8:57
  we
• 8:57
  leave
• 8:58
  the
• 8:58
  IP
• 8:58
  to
• 8:59
  take
• 8:59
  off
• 9:00
  because
• 9:01
  honestly,
• 9:01
  we
• 9:01
  trust
• 9:01
  in
• 9:02
  it.
• 9:02
  And
• 9:03
  YouTube
• 9:03
  is
• 9:03
  really
• 9:03
  good
• 9:04
  at
• 9:04
  identifying
• 9:06
  what
• 9:07
  audience
• 9:07
  is
• 9:07
  the
• 9:07
  right
• 9:07
  audience
• 9:08
  for
• 9:08
  something.
• 9:11
  And
• 9:11
  if
• 9:11
  you
• 9:11
  have
• 9:11
  a
• 9:12
  good
• 9:12
  product
• 9:12
  and
• 9:12
  you
• 9:13
  have
• 9:13
  a
• 9:13
  good
• 9:13
  project
• 9:13
  and
• 9:13
  a
• 9:13
  good
• 9:14
  story
• 9:14
  and
• 9:14
  good
• 9:14
  characters
• 9:15
  and
• 9:15
  such,
• 9:16
  and
• 9:17
  then
• 9:17
  you
• 9:17
  have
• 9:18
  the
• 9:18
  tools
• 9:18
  like,
• 9:18
  for
• 9:19
  example,
• 9:19
  building
• 9:19
  a
• 9:19
  discord
• 9:20
  or
• 9:20
  some
• 9:20
  social
• 9:21
  media
• 9:22
  or
• 9:22
  platforms
• 9:22
  where
• 9:22
  they
• 9:23
  can
• 9:23
  all
• 9:23
  go
• 9:23
  together,
• 9:25
  then,
• 9:25
  yeah,
• 9:26
  you
• 9:26
  create
• 9:26
  a
• 9:27
  small
• 9:27
  ecosystem
• 9:27
  and
• 9:28
  then
• 9:29
  it
• 9:29
  just
• 9:29
  grows.
• 9:30
  It
• 9:30
  just
• 9:30
  grows.
• 9:31
  And
• 9:32
  yeah,
• 9:33
  so
• 9:33
  it
• 9:33
  was
• 9:33
  like,
• 9:33
  honestly,
• 9:34
  like
• 9:34
  we
• 9:34
  thought
• 9:34
  we
• 9:34
  were
• 9:34
  going
• 9:35
  to
• 9:35
  cross
• 9:35
  promote
• 9:35
  solar
• 9:36
  balls
• 9:36
  of
• 9:36
  our
• 9:36
  previous
• 9:36
  IPs
• 9:37
  a
• 9:37
  bit
• 9:37
  more
• 9:37
  than
• 9:38
  we
• 9:38
  ended
• 9:38
  up
• 9:38
  doing,
• 9:39
  because
• 9:39
  then
• 9:39
  it
• 9:40
  really
• 9:40
  wasn't
• 9:40
  needed,
• 9:41
  it
• 9:41
  just
• 9:41
  took
• 9:42
  off.
• 9:42
  Seems
• 9:43
  like
• 9:43
  there
• 9:43
  was
• 9:43
  like
• 9:43
  a
• 9:43
  need
• 9:43
  for
• 9:44
  something
• 9:44
  like
• 9:45
  a
• 9:45
  sortable.
• 9:45
  Because
• 9:47
  I
• 9:47
  think
• 9:48
  the
• 9:48
  next
• 9:48
  week
• 9:49
  we
• 9:49
  had
• 9:49
  like
• 9:49
  15
• 9:50
  copycat
• 9:50
  channels.
• 9:51
  Trying
• 9:51
  to
• 9:51
  do
• 9:52
  sortables,
• 9:52
  contents,
• 9:53
  that
• 9:53
  was
• 9:54
  the
• 9:54
  biggest
• 9:54
  proof
• 9:54
  of
• 9:54
  concept
• 9:55
  we
• 9:55
  could
• 9:55
  ever
• 9:55
  have.
• 9:56
  Oh,
• 9:56
  my
• 9:56
  gosh.
• 9:57
  Yeah,
• 9:58
  that's
• 9:59
  the
• 9:59
  most
• 9:59
  flattering
• 10:00
  thing.
• 10:00
  If
• 10:00
  everyone
• 10:00
  tries
• 10:01
  to
• 10:01
  copy
• 10:01
  you.
• 10:03
  How
• 10:03
  does.
• 10:03
  Yeah,
• 10:03
  for
• 10:04
  sure.
• 10:04
  And
• 10:05
  how
• 10:05
  does.
• 10:05
  How
• 10:05
  do
• 10:06
  you
• 10:06
  kind
• 10:06
  of.
• 10:06
  How
• 10:06
  does
• 10:06
  Discord
• 10:07
  fit
• 10:08
  in
• 10:08
  in
• 10:08
  terms
• 10:08
  of
• 10:08
  your
• 10:08
  strategy?
• 10:09
  What's
• 10:10
  the
• 10:10
  way
• 10:10
  you
• 10:10
  use
• 10:10
  Discord
• 10:11
  and
• 10:11
  how
• 10:11
  does
• 10:12
  that
• 10:12
  kind
• 10:12
  of
• 10:12
  connect
• 10:13
  to
• 10:13
  YouTube
• 10:14
  in
• 10:14
  terms
• 10:14
  of
• 10:14
  how
• 10:15
  you
• 10:15
  really
• 10:15
  kind
• 10:15
  of
• 10:15
  build
• 10:15
  that
• 10:16
  community?
• 10:17
  So
• 10:17
  I
• 10:17
  can
• 10:17
  say,
• 10:18
  and
• 10:18
  this,
• 10:18
  of
• 10:18
  course,
• 10:18
  applies
• 10:19
  to
• 10:19
  both
• 10:20
  Solar
• 10:21
  Boss
• 10:21
  and
• 10:21
  Ram
• 10:21
  Monster
• 10:22
  Run,
• 10:22
  that
• 10:23
  Discord
• 10:23
  is
• 10:23
  a
• 10:24
  great
• 10:24
  place
• 10:24
  to
• 10:24
  be
• 10:25
  a
• 10:25
  little
• 10:25
  bit
• 10:25
  more
• 10:25
  independent
• 10:26
  to
• 10:26
  some
• 10:26
  of
• 10:26
  the
• 10:27
  algorithms
• 10:27
  of
• 10:28
  the
• 10:28
  Internet,
• 10:28
  I
• 10:28
  guess,
• 10:29
  because
• 10:29
  you
• 10:29
  can
• 10:30
  engage
• 10:30
  with
• 10:30
  people
• 10:31
  one
• 10:31
  to
• 10:31
  one.
• 10:33
  And
• 10:33
  also
• 10:34
  if
• 10:35
  you
• 10:35
  want
• 10:35
  them
• 10:35
  to
• 10:35
  know
• 10:35
  about
• 10:36
  something,
• 10:36
  you
• 10:36
  create,
• 10:37
  let's
• 10:37
  say,
• 10:37
  an
• 10:37
  announcement
• 10:38
  tab
• 10:39
  or
• 10:39
  a
• 10:39
  sneak
• 10:40
  peeks
• 10:40
  tab.
• 10:40
  If
• 10:41
  you
• 10:41
  want
• 10:42
  hardcore
• 10:42
  fans
• 10:42
  to
• 10:43
  be
• 10:43
  like,
• 10:43
  hey,
• 10:43
  guys,
• 10:43
  we're
• 10:43
  posting
• 10:44
  sneak
• 10:44
  peeks
• 10:44
  on
• 10:44
  Discord
• 10:45
  now.
• 10:45
  They
• 10:45
  go
• 10:45
  and
• 10:46
  they
• 10:46
  can
• 10:46
  see
• 10:46
  some
• 10:46
  behind
• 10:47
  the
• 10:47
  scenes,
• 10:47
  some
• 10:47
  future
• 10:48
  hints,
• 10:49
  and
• 10:49
  it
• 10:50
  just
• 10:50
  creates
• 10:50
  a
• 10:50
  hub
• 10:50
  where
• 10:50
  people
• 10:51
  go
• 10:51
  and
• 10:51
  talk.
• 10:52
  You
• 10:53
  need
• 10:53
  to
• 10:53
  have
• 10:53
  moderators
• 10:54
  and
• 10:54
  stuff
• 10:54
  in
• 10:55
  Discord
• 10:55
  to
• 10:55
  keep
• 10:56
  things
• 10:56
  civil
• 10:57
  and
• 10:57
  whatever,
• 10:57
  but
• 10:58
  for
• 10:58
  the
• 10:58
  most
• 10:58
  part,
• 10:59
  it
• 10:59
  just
• 10:59
  becomes
• 10:59
  a
• 10:59
  place
• 10:59
  where
• 11:00
  people
• 11:00
  can
• 11:00
  go
• 11:00
  and
• 11:01
  you
• 11:01
  can
• 11:02
  let
• 11:02
  them
• 11:03
  know
• 11:03
  what's
• 11:03
  going
• 11:03
  on
• 11:03
  without
• 11:04
  the
• 11:04
  need
• 11:04
  of
• 11:04
  an
• 11:05
  algorithm
• 11:07
  doing,
• 11:08
  like,
• 11:08
  Changing
• 11:09
  Tomorrow,
• 11:10
  for
• 11:10
  example.
• 11:10
  So
• 11:11
  it's
• 11:11
  very
• 11:11
  helpful.
• 11:13
  And,
• 11:13
  Mary,
• 11:13
  tell
• 11:13
  us
• 11:14
  about
• 11:14
  your
• 11:14
  journey
• 11:14
  with
• 11:15
  this.
• 11:15
  Where
• 11:15
  did
• 11:15
  you
• 11:16
  come
• 11:16
  in?
• 11:17
  Well,
• 11:18
  you
• 11:18
  know,
• 11:18
  needless
• 11:18
  to
• 11:19
  say,
• 11:19
  these
• 11:19
  guys
• 11:19
  have
• 11:19
  a
• 11:20
  brilliant
• 11:20
  digital
• 11:21
  strategy.
• 11:21
  And
• 11:22
  I
• 11:22
  met
• 11:23
  Alvaro
• 11:23
  probably
• 11:23
  five
• 11:24
  years
• 11:24
  ago,
• 11:24
  actually
• 11:25
  in
• 11:25
  the
• 11:25
  lobby
• 11:25
  of
• 11:26
  Kids
• 11:26
  Screen,
• 11:27
  and
• 11:28
  I
• 11:29
  think
• 11:29
  it
• 11:29
  was
• 11:29
  pre
• 11:29
  Solar
• 11:29
  Balls
• 11:30
  Alvaro.
• 11:31
  And
• 11:32
  he
• 11:32
  just
• 11:32
  started
• 11:32
  talking
• 11:33
  creative
• 11:34
  with
• 11:34
  me.
• 11:34
  And
• 11:34
  I
• 11:34
  was
• 11:35
  so
• 11:35
  impressed
• 11:35
  with
• 11:35
  what
• 11:36
  he
• 11:36
  was
• 11:36
  doing
• 11:36
  that
• 11:37
  we
• 11:37
  became
• 11:37
  friends
• 11:38
  and
• 11:38
  colleagues.
• 11:39
  And
• 11:40
  when
• 11:40
  he
• 11:41
  brought
• 11:41
  Run
• 11:41
  Monster
• 11:42
  Run
• 11:42
  around
• 11:43
  with
• 11:43
  his
• 11:44
  partner
• 11:44
  Oliver,
• 11:45
  I
• 11:45
  was
• 11:45
  just
• 11:46
  so
• 11:46
  impressed
• 11:46
  by
• 11:47
  the
• 11:47
  IP
• 11:48
  and
• 11:49
  the
• 11:49
  potential
• 11:50
  for
• 11:50
  a
• 11:50
  very
• 11:51
  big
• 11:51
  franchise
• 11:52
  in
• 11:53
  more
• 11:53
  of
• 11:53
  a
• 11:53
  mainstream
• 11:54
  way,
• 11:54
  which
• 11:54
  is
• 11:55
  where
• 11:55
  I
• 11:55
  come
• 11:56
  to.
• 11:56
  This
• 11:57
  partnership
• 11:57
  is
• 11:58
  really
• 11:58
  more
• 11:59
  of
• 11:59
  the
• 11:59
  Hollywood
• 11:59
  experience.
• 12:01
  And
• 12:01
  I
• 12:01
  think
• 12:02
  I'm
• 12:02
  here
• 12:02
  to
• 12:03
  kind
• 12:03
  of
• 12:03
  bridge
• 12:03
  the
• 12:03
  gap
• 12:04
  between
• 12:04
  the
• 12:04
  digital
• 12:05
  world
• 12:05
  and
• 12:05
  the
• 12:05
  mainstream
• 12:06
  world
• 12:06
  and
• 12:06
  find
• 12:07
  a
• 12:07
  way
• 12:07
  to.
• 12:08
  To
• 12:08
  take
• 12:09
  this
• 12:09
  to
• 12:09
  a
• 12:09
  place
• 12:10
  where
• 12:10
  it
• 12:10
  really
• 12:10
  deserves
• 12:11
  to
• 12:11
  be.
• 12:13
  So
• 12:13
  that's
• 12:14
  really
• 12:14
  my
• 12:15
  role
• 12:15
  in
• 12:15
  the
• 12:15
  partnership.
• 12:17
  And
• 12:17
  I
• 12:17
  have
• 12:17
  learned
• 12:18
  so
• 12:18
  much
• 12:18
  from
• 12:19
  these
• 12:19
  guys.
• 12:20
  I've
• 12:20
  learned
• 12:20
  to
• 12:21
  speak
• 12:21
  a
• 12:21
  whole
• 12:21
  new
• 12:21
  language.
• 12:22
  It's
• 12:22
  called
• 12:23
  digital.
• 12:26
  And
• 12:27
  they've
• 12:27
  assembled
• 12:28
  this
• 12:28
  amazing
• 12:29
  team
• 12:29
  of
• 12:30
  digital
• 12:31
  experts
• 12:31
  to
• 12:32
  help
• 12:32
  us
• 12:32
  launch
• 12:32
  Run
• 12:33
  Monster
• 12:33
  Run.
• 12:34
  So
• 12:35
  I
• 12:35
  wasn't
• 12:35
  part
• 12:36
  of
• 12:36
  this
• 12:36
  Holo
• 12:36
  Brawl
• 12:37
  experience.
• 12:37
  I
• 12:38
  so
• 12:38
  appreciate
• 12:39
  the
• 12:39
  work
• 12:39
  that
• 12:40
  they've
• 12:40
  done
• 12:40
  there.
• 12:40
  And
• 12:41
  we're
• 12:41
  leveraging
• 12:41
  that
• 12:42
  to
• 12:42
  get
• 12:43
  going
• 12:43
  with
• 12:43
  Run
• 12:43
  Monster
• 12:44
  Run.
• 12:44
  But
• 12:46
  I
• 12:46
  think
• 12:46
  the
• 12:46
  potential
• 12:47
  to
• 12:47
  go
• 12:47
  to
• 12:48
  a
• 12:48
  much
• 12:48
  broader
• 12:50
  perspective
• 12:50
  with
• 12:50
  Run
• 12:51
  Monster
• 12:51
  Run
• 12:51
  is
• 12:51
  definitely
• 12:52
  where
• 12:52
  we're
• 12:53
  headed
• 12:53
  with
• 12:53
  this
• 12:53
  one.
• 12:54
  Yeah,
• 12:55
  you
• 12:55
  raise
• 12:56
  a
• 12:56
  great
• 12:56
  point
• 12:56
  that
• 12:57
  comes
• 12:57
  up
• 12:57
  often
• 12:59
  given
• 12:59
  that
• 13:01
  YouTube
• 13:02
  in
• 13:02
  2026
• 13:03
  is
• 13:03
  not
• 13:04
  a
• 13:04
  great
• 13:04
  platform
• 13:05
  to
• 13:05
  be
• 13:06
  your
• 13:06
  only
• 13:06
  platform.
• 13:07
  In
• 13:07
  previous
• 13:08
  years
• 13:08
  perhaps,
• 13:09
  maybe,
• 13:09
  but
• 13:09
  now,
• 13:10
  and
• 13:10
  it's
• 13:11
  already
• 13:11
  come
• 13:11
  up
• 13:11
  the
• 13:11
  word
• 13:12
  ecosystem.
• 13:12
  I
• 13:12
  think
• 13:13
  we're
• 13:13
  all
• 13:13
  bought
• 13:13
  into
• 13:14
  the
• 13:14
  fact
• 13:14
  that
• 13:14
  an
• 13:15
  IP
• 13:15
  needs
• 13:15
  to
• 13:16
  exist
• 13:16
  across
• 13:17
  an
• 13:17
  ecosystem
• 13:18
  with
• 13:18
  various
• 13:19
  nodes
• 13:19
  in
• 13:19
  order
• 13:20
  to
• 13:20
  scale
• 13:21
  so.
• 13:22
  But
• 13:22
  interestingly,
• 13:24
  you've
• 13:25
  chosen
• 13:25
  to
• 13:25
  go
• 13:25
  out
• 13:26
  with
• 13:26
  Run
• 13:26
  Monster
• 13:26
  Run
• 13:27
  as
• 13:27
  a
• 13:27
  one
• 13:27
  off
• 13:28
  Pilot
• 13:28
  on
• 13:29
  YouTube
• 13:29
  as
• 13:29
  your
• 13:29
  entry
• 13:30
  point,
• 13:30
  rather
• 13:31
  than
• 13:31
  the
• 13:31
  more
• 13:31
  traditional
• 13:32
  side
• 13:32
  that
• 13:32
  Mary's
• 13:33
  pointed
• 13:33
  out,
• 13:33
  which
• 13:33
  would
• 13:34
  be
• 13:34
  a
• 13:34
  pitch
• 13:34
  for
• 13:34
  a
• 13:34
  full
• 13:35
  series
• 13:35
  and
• 13:35
  then
• 13:35
  just
• 13:35
  go
• 13:35
  out
• 13:36
  and
• 13:36
  pitch
• 13:36
  the
• 13:36
  usual
• 13:37
  streamers.
• 13:38
  What
• 13:38
  made
• 13:38
  you
• 13:38
  choose
• 13:38
  that?
• 13:39
  Was
• 13:39
  it
• 13:40
  the
• 13:40
  confidence
• 13:40
  that
• 13:41
  you
• 13:41
  had
• 13:41
  off
• 13:41
  the
• 13:41
  back
• 13:41
  of
• 13:41
  the
• 13:42
  success
• 13:42
  of
• 13:42
  Solar
• 13:42
  Balls?
• 13:44
  For
• 13:45
  me
• 13:45
  it
• 13:45
  was
• 13:45
  the
• 13:46
  confidence
• 13:46
  in
• 13:46
  the
• 13:46
  ip.
• 13:47
  It's
• 13:47
  brilliant.
• 13:49
  It's
• 13:49
  a
• 13:50
  long
• 13:50
  term
• 13:50
  vision
• 13:51
  that
• 13:51
  Albro
• 13:52
  has.
• 13:52
  There's
• 13:53
  a
• 13:53
  very
• 13:54
  complex
• 13:54
  and
• 13:55
  emotional
• 13:55
  lore
• 13:56
  attached
• 13:56
  to
• 13:56
  it.
• 13:57
  It's
• 13:57
  extremely
• 13:58
  thought
• 13:58
  through.
• 13:59
  I
• 13:59
  mean,
• 13:59
  the
• 13:59
  pilot's
• 14:00
  great,
• 14:00
  the
• 14:01
  rest
• 14:01
  of
• 14:01
  the
• 14:01
  episodes
• 14:01
  are
• 14:02
  better.
• 14:03
  And
• 14:04
  not
• 14:04
  only
• 14:05
  that,
• 14:05
  I
• 14:05
  think
• 14:06
  like
• 14:06
  I
• 14:06
  said
• 14:06
  earlier,
• 14:07
  it
• 14:07
  appeals
• 14:08
  to
• 14:08
  a
• 14:08
  much
• 14:08
  broader
• 14:09
  audience.
• 14:09
  So
• 14:10
  I
• 14:10
  feel
• 14:11
  like
• 14:11
  it
• 14:12
  is
• 14:12
  going
• 14:12
  to
• 14:12
  reach
• 14:13
  not
• 14:14
  just
• 14:14
  kids,
• 14:14
  but
• 14:16
  teenagers
• 14:16
  and
• 14:17
  adults
• 14:17
  as
• 14:17
  well.
• 14:22
  Like
• 14:22
  YouTube
• 14:23
  for
• 14:24
  launching
• 14:24
  IPs.
• 14:27
  Sometimes
• 14:27
  it
• 14:27
  doesn't
• 14:28
  feel
• 14:28
  at
• 14:28
  first
• 14:29
  like
• 14:29
  it's
• 14:29
  the
• 14:30
  first
• 14:30
  logical
• 14:30
  thing.
• 14:31
  Sometimes
• 14:32
  it's
• 14:32
  like
• 14:32
  the
• 14:32
  intuition
• 14:33
  would
• 14:33
  say,
• 14:34
  hey,
• 14:34
  let's
• 14:34
  go
• 14:34
  for,
• 14:34
  for
• 14:34
  the
• 14:35
  more
• 14:35
  mainstream
• 14:36
  ways.
• 14:37
  And
• 14:37
  of
• 14:37
  course
• 14:38
  that's
• 14:38
  one
• 14:38
  of
• 14:38
  the
• 14:38
  reasons
• 14:38
  why
• 14:38
  Mary's
• 14:39
  here.
• 14:40
  She's
• 14:40
  really
• 14:40
  good
• 14:41
  at
• 14:41
  that.
• 14:42
  But
• 14:42
  as
• 14:42
  a
• 14:42
  first
• 14:42
  step
• 14:43
  to
• 14:43
  use
• 14:43
  YouTube,
• 14:44
  as
• 14:44
  we
• 14:44
  said,
• 14:45
  we
• 14:45
  understand
• 14:46
  a
• 14:46
  lot
• 14:46
  of
• 14:46
  their
• 14:46
  algorithms,
• 14:47
  we
• 14:47
  understand
• 14:47
  the
• 14:47
  audience,
• 14:48
  we've
• 14:48
  had
• 14:49
  experience
• 14:49
  with
• 14:49
  that.
• 14:50
  And
• 14:51
  especially
• 14:51
  now
• 14:52
  that
• 14:53
  we
• 14:53
  got
• 14:53
  really
• 14:54
  inspired
• 14:54
  by
• 14:54
  how
• 14:54
  a
• 14:55
  lot
• 14:55
  of
• 14:55
  independent
• 14:55
  animation
• 14:56
  is
• 14:56
  testing
• 14:57
  this
• 14:57
  model
• 14:59
  successfully,
• 15:00
  which
• 15:00
  is
• 15:01
  do
• 15:01
  your
• 15:01
  project,
• 15:03
  launch
• 15:03
  it
• 15:04
  for
• 15:04
  the
• 15:04
  world
• 15:05
  to
• 15:05
  see
• 15:06
  and
• 15:07
  then
• 15:07
  worry
• 15:07
  about
• 15:08
  the
• 15:08
  next
• 15:08
  steps
• 15:09
  of
• 15:09
  mainstream
• 15:10
  and
• 15:10
  all.
• 15:10
  It
• 15:11
  works
• 15:11
  surprisingly
• 15:12
  well.
• 15:13
  We're
• 15:13
  so
• 15:13
  happy
• 15:14
  with
• 15:14
  everything
• 15:14
  that's
• 15:14
  going
• 15:15
  on
• 15:15
  since
• 15:15
  we
• 15:15
  launched.
• 15:16
  There's
• 15:17
  so
• 15:17
  much
• 15:18
  going
• 15:18
  on
• 15:21
  that
• 15:21
  it's
• 15:21
  just
• 15:21
  so
• 15:22
  promising
• 15:22
  and
• 15:22
  it
• 15:23
  almost
• 15:24
  feels
• 15:24
  like
• 15:24
  a
• 15:24
  no
• 15:24
  brainer
• 15:25
  nowadays
• 15:25
  to
• 15:25
  do
• 15:26
  it
• 15:26
  this
• 15:26
  way.
• 15:27
  But
• 15:27
  it
• 15:27
  does
• 15:27
  take
• 15:28
  a
• 15:28
  bit
• 15:28
  longer
• 15:28
  than
• 15:28
  that
• 15:29
  though,
• 15:29
  because
• 15:29
  obviously
• 15:29
  it
• 15:30
  sounds
• 15:30
  like
• 15:30
  you
• 15:30
  guys
• 15:30
  have
• 15:30
  been
• 15:31
  tinkering
• 15:31
  around
• 15:31
  on
• 15:32
  YouTube
• 15:32
  for
• 15:33
  years.
• 15:33
  Even
• 15:33
  before
• 15:33
  Solar
• 15:34
  Balls,
• 15:35
  you
• 15:35
  were
• 15:35
  having
• 15:36
  that
• 15:36
  direct
• 15:36
  to
• 15:36
  consumer
• 15:38
  outlet.
• 15:40
  Because
• 15:40
  I
• 15:40
  just
• 15:40
  wouldn't
• 15:40
  want.
• 15:41
  I
• 15:41
  Wouldn't
• 15:41
  want
• 15:41
  somebody
• 15:41
  listening,
• 15:42
  is
• 15:42
  going,
• 15:42
  oh,
• 15:42
  it's
• 15:42
  going
• 15:42
  to
• 15:42
  launch
• 15:43
  on
• 15:43
  YouTube
• 15:43
  from
• 15:43
  scratch.
• 15:43
  Because
• 15:44
  it's,
• 15:44
  you
• 15:45
  know,
• 15:45
  when
• 15:45
  it's
• 15:45
  in
• 15:46
  success,
• 15:46
  everyone's
• 15:46
  like,
• 15:47
  look
• 15:48
  those
• 15:48
  on
• 15:48
  YouTube.
• 15:48
  It
• 15:48
  works.
• 15:49
  But
• 15:49
  it
• 15:49
  actually
• 15:49
  is,
• 15:49
  it's
• 15:50
  the
• 15:50
  sum
• 15:50
  of,
• 15:51
  you
• 15:51
  know,
• 15:51
  many
• 15:51
  years
• 15:51
  of
• 15:52
  you
• 15:52
  guys
• 15:53
  learning,
• 15:54
  failing
• 15:54
  probably,
• 15:55
  right?
• 15:55
  And
• 15:56
  then
• 15:56
  and
• 15:56
  pivoting
• 15:57
  again.
• 15:59
  I
• 15:59
  failed
• 15:59
  so
• 16:00
  much,
• 16:00
  oh
• 16:00
  my
• 16:00
  gosh,
• 16:00
  like
• 16:01
  on
• 16:01
  YouTube.
• 16:02
  Like,
• 16:02
  I'm
• 16:02
  proud,
• 16:03
  I'm
• 16:03
  proud
• 16:03
  of
• 16:03
  how
• 16:03
  much
• 16:03
  I
• 16:04
  failed
• 16:04
  on
• 16:04
  YouTube.
• 16:05
  Like
• 16:05
  I've
• 16:05
  done
• 16:05
  all
• 16:06
  the
• 16:06
  mistakes
• 16:06
  you
• 16:06
  can
• 16:06
  make
• 16:07
  and
• 16:08
  I'm
• 16:08
  so
• 16:08
  happy,
• 16:09
  so
• 16:09
  happy
• 16:09
  about
• 16:10
  that.
• 16:10
  And
• 16:10
  that's
• 16:10
  why
• 16:11
  here's
• 16:11
  the
• 16:11
  thing,
• 16:11
  you
• 16:11
  know,
• 16:11
  like,
• 16:12
  for
• 16:12
  example,
• 16:12
  us
• 16:12
  with
• 16:13
  some
• 16:13
  of
• 16:13
  the
• 16:13
  traditional
• 16:13
  media
• 16:14
  stuff,
• 16:15
  like
• 16:15
  maybe
• 16:15
  Oli
• 16:15
  and
• 16:16
  I
• 16:16
  wouldn't
• 16:17
  be
• 16:17
  as
• 16:17
  solid
• 16:17
  as
• 16:18
  having
• 16:18
  somebody
• 16:18
  like
• 16:19
  Mary
• 16:19
  on
• 16:19
  board,
• 16:19
  you
• 16:19
  know,
• 16:20
  so.
• 16:21
  And
• 16:21
  I'm
• 16:21
  so
• 16:21
  happy
• 16:21
  with
• 16:22
  the
• 16:22
  partnerships
• 16:22
  that
• 16:22
  I've
• 16:23
  put
• 16:23
  together
• 16:23
  because
• 16:23
  they're
• 16:24
  like,
• 16:24
  Ollie
• 16:25
  and
• 16:25
  Mary
• 16:25
  are
• 16:26
  some
• 16:26
  of
• 16:26
  the
• 16:26
  most
• 16:27
  decent,
• 16:28
  wonderful,
• 16:29
  friendly,
• 16:29
  open
• 16:30
  minded
• 16:30
  people
• 16:31
  I've
• 16:31
  met
• 16:32
  and
• 16:32
  they're
• 16:32
  so
• 16:32
  welcoming
• 16:33
  to
• 16:33
  my
• 16:33
  own
• 16:34
  creative
• 16:34
  vision.
• 16:35
  Sometimes
• 16:35
  that
• 16:35
  can
• 16:35
  be
• 16:36
  challenging
• 16:36
  and
• 16:36
  I
• 16:36
  always
• 16:37
  try
• 16:37
  to
• 16:37
  welcome
• 16:37
  that
• 16:38
  with,
• 16:39
  try
• 16:39
  to
• 16:39
  put
• 16:39
  my
• 16:40
  best
• 16:40
  vision
• 16:41
  forward
• 16:41
  and
• 16:43
  everything.
• 16:44
  But
• 16:44
  they
• 16:44
  bring
• 16:45
  so
• 16:45
  much
• 16:45
  talent
• 16:46
  and
• 16:46
  so
• 16:46
  much
• 16:46
  more
• 16:47
  to
• 16:47
  this
• 16:47
  project.
• 16:49
  That's
• 16:50
  what
• 16:50
  I
• 16:50
  would
• 16:50
  mention
• 16:50
  to
• 16:51
  everybody
• 16:51
  that's
• 16:51
  like,
• 16:51
  oh
• 16:52
  yeah,
• 16:52
  Obviously,
• 16:52
  let's
• 16:52
  do
• 16:52
  YouTube.
• 16:53
  No,
• 16:54
  I
• 16:54
  think
• 16:54
  partner
• 16:55
  up
• 16:55
  with
• 16:55
  somebody
• 16:56
  that
• 16:56
  maybe
• 16:56
  understands
• 16:57
  that
• 16:57
  the
• 16:57
  ecosystem
• 16:58
  better.
• 16:58
  If
• 16:58
  you
• 16:58
  have
• 16:58
  a
• 16:58
  good
• 16:58
  idea
• 16:59
  and
• 16:59
  you
• 16:59
  want
• 16:59
  to
• 17:00
  enter
• 17:00
  it,
• 17:00
  don't
• 17:01
  assume
• 17:01
  that
• 17:01
  it's
• 17:01
  just
• 17:02
  post
• 17:02
  something
• 17:02
  and
• 17:02
  that's
• 17:03
  it.
• 17:04
  There's
• 17:04
  a
• 17:04
  lot
• 17:04
  of
• 17:04
  thought
• 17:04
  put
• 17:05
  behind
• 17:05
  it.
• 17:06
  But
• 17:06
  the
• 17:06
  main
• 17:06
  thing,
• 17:07
  and
• 17:07
  that
• 17:08
  is
• 17:08
  the
• 17:08
  main
• 17:08
  thing
• 17:08
  that
• 17:08
  I
• 17:08
  want
• 17:09
  take
• 17:09
  away
• 17:09
  to
• 17:09
  be,
• 17:09
  the
• 17:09
  main
• 17:10
  thing
• 17:10
  is
• 17:10
  having
• 17:10
  something
• 17:10
  that's
• 17:12
  good,
• 17:12
  that
• 17:12
  you
• 17:12
  believe
• 17:12
  in,
• 17:13
  that
• 17:13
  you
• 17:13
  have
• 17:13
  a
• 17:13
  vision.
• 17:14
  And
• 17:16
  because
• 17:16
  the
• 17:16
  algorithms,
• 17:17
  despite
• 17:18
  changing
• 17:19
  all
• 17:19
  the
• 17:19
  time,
• 17:20
  do
• 17:21
  reward
• 17:22
  something
• 17:22
  that
• 17:23
  has
• 17:23
  a
• 17:23
  consistent
• 17:23
  vision
• 17:24
  and
• 17:24
  that's
• 17:24
  good.
• 17:26
  I
• 17:26
  would
• 17:26
  add
• 17:27
  one
• 17:27
  point
• 17:27
  to
• 17:27
  that,
• 17:27
  which
• 17:27
  is
• 17:28
  that
• 17:29
  there's
• 17:29
  this
• 17:30
  kind
• 17:30
  of
• 17:30
  new
• 17:30
  era
• 17:30
  where
• 17:31
  the
• 17:31
  content
• 17:31
  is
• 17:32
  the
• 17:32
  marketing
• 17:32
  and
• 17:33
  it's
• 17:33
  not
• 17:33
  separate,
• 17:33
  right?
• 17:34
  And
• 17:34
  in
• 17:34
  traditional
• 17:35
  media
• 17:35
  there's
• 17:36
  like
• 17:36
  a
• 17:36
  development
• 17:37
  budget
• 17:37
  and
• 17:37
  like
• 17:38
  what
• 17:38
  is
• 17:38
  development
• 17:38
  and
• 17:39
  what
• 17:39
  is
• 17:39
  the
• 17:39
  IP
• 17:39
  and
• 17:39
  then
• 17:39
  what
• 17:40
  is
• 17:40
  the
• 17:40
  marketing
• 17:40
  for
• 17:40
  that?
• 17:41
  And
• 17:41
  I
• 17:41
  think
• 17:41
  that
• 17:42
  when
• 17:42
  Alvarez
• 17:42
  speaks,
• 17:43
  he's
• 17:43
  so
• 17:43
  absorbed
• 17:43
  in
• 17:44
  the
• 17:44
  digital
• 17:45
  landscape
• 17:46
  that
• 17:46
  like
• 17:46
  he's
• 17:46
  been
• 17:47
  able
• 17:47
  to
• 17:47
  merge
• 17:47
  those
• 17:47
  two
• 17:48
  things
• 17:48
  and
• 17:48
  so
• 17:48
  have
• 17:48
  I.
• 17:49
  But
• 17:49
  it
• 17:49
  is
• 17:49
  easy
• 17:50
  to
• 17:50
  forget
• 17:50
  those
• 17:50
  two
• 17:50
  things
• 17:51
  are
• 17:51
  traditionally
• 17:51
  separate.
• 17:52
  And
• 17:52
  I
• 17:53
  think
• 17:53
  that's
• 17:53
  one
• 17:53
  key
• 17:53
  thing
• 17:54
  about
• 17:54
  YouTube
• 17:54
  that's
• 17:55
  hard
• 17:55
  to
• 17:56
  maybe
• 17:56
  grasp
• 17:58
  from
• 17:58
  the
• 17:58
  mainstream,
• 17:59
  is
• 17:59
  that
• 17:59
  it
• 18:00
  does
• 18:00
  require
• 18:00
  a
• 18:01
  very
• 18:01
  interesting
• 18:02
  way
• 18:02
  of
• 18:03
  shaping
• 18:03
  the
• 18:03
  content
• 18:03
  so
• 18:04
  that
• 18:04
  it
• 18:04
  is
• 18:04
  the
• 18:04
  marketing
• 18:04
  at
• 18:05
  the
• 18:05
  same
• 18:05
  time.
• 18:05
  And
• 18:06
  I
• 18:06
  think
• 18:06
  if
• 18:06
  I
• 18:06
  was
• 18:07
  to
• 18:07
  provide
• 18:07
  any
• 18:07
  advice
• 18:08
  that
• 18:08
  would
• 18:08
  help
• 18:09
  those
• 18:09
  in
• 18:09
  the
• 18:09
  mainstream,
• 18:10
  it
• 18:10
  is
• 18:10
  find
• 18:10
  that
• 18:10
  partner
• 18:12
  understands
• 18:12
  how
• 18:12
  to
• 18:12
  make
• 18:13
  the
• 18:13
  content
• 18:13
  and
• 18:13
  the
• 18:13
  IP
• 18:14
  itself
• 18:14
  the
• 18:14
  marketing.
• 18:15
  There
• 18:16
  should
• 18:16
  be
• 18:16
  no
• 18:16
  need
• 18:17
  to
• 18:17
  do
• 18:17
  Google
• 18:17
  Ads
• 18:17
  budget
• 18:18
  to
• 18:18
  like
• 18:18
  promote
• 18:18
  your
• 18:19
  pilot.
• 18:19
  We
• 18:19
  haven't
• 18:19
  done
• 18:19
  any
• 18:19
  of
• 18:20
  that.
• 18:20
  There
• 18:20
  should
• 18:20
  be
• 18:21
  no
• 18:21
  need
• 18:21
  to
• 18:22
  pay
• 18:23
  celebrities
• 18:23
  to
• 18:23
  like
• 18:24
  review
• 18:24
  your
• 18:25
  IP
• 18:25
  and
• 18:25
  do
• 18:26
  articles
• 18:26
  in
• 18:27
  different,
• 18:28
  different
• 18:28
  magazines.
• 18:29
  There
• 18:29
  should
• 18:29
  be
• 18:29
  no
• 18:29
  need
• 18:30
  for
• 18:30
  that.
• 18:30
  There
• 18:30
  just
• 18:31
  simply
• 18:31
  is
• 18:31
  the
• 18:31
  need
• 18:32
  to
• 18:32
  know
• 18:32
  how
• 18:32
  to
• 18:32
  craft
• 18:33
  the
• 18:34
  content
• 18:34
  itself
• 18:34
  to
• 18:35
  be
• 18:35
  marketing
• 18:35
  inherently.
• 18:36
  And
• 18:36
  it's
• 18:36
  very
• 18:37
  subtle.
• 18:37
  It
• 18:37
  is
• 18:37
  a.
• 18:38
  It's
• 18:38
  a.
• 18:38
  It's
• 18:38
  a
• 18:38
  craft.
• 18:39
  But
• 18:39
  what's
• 18:39
  beautiful
• 18:40
  is
• 18:40
  that
• 18:40
  many
• 18:40
  creators
• 18:41
  have
• 18:41
  lived
• 18:41
  on
• 18:41
  the
• 18:41
  platform
• 18:42
  and
• 18:42
  done
• 18:42
  that.
• 18:42
  So,
• 18:43
  you
• 18:43
  know,
• 18:43
  I
• 18:43
  think
• 18:43
  that
• 18:44
  there
• 18:44
  is
• 18:44
  opportunity,
• 18:44
  really
• 18:45
  big
• 18:45
  opportunity
• 18:46
  for
• 18:46
  those
• 18:46
  who
• 18:47
  have
• 18:47
  creative
• 18:48
  visions
• 18:48
  and
• 18:48
  IP
• 18:49
  and
• 18:49
  understand
• 18:50
  the
• 18:50
  traditional
• 18:51
  animation
• 18:52
  world
• 18:52
  and
• 18:53
  what
• 18:53
  it
• 18:53
  is
• 18:53
  and
• 18:53
  what
• 18:54
  it
• 18:54
  can
• 18:54
  be,
• 18:54
  and
• 18:54
  they
• 18:55
  partner
• 18:55
  with
• 18:55
  those
• 18:55
  creatives
• 18:56
  or
• 18:56
  creators
• 18:57
  or
• 18:57
  hire
• 18:57
  creators
• 18:58
  or
• 18:58
  joint
• 18:58
  venture
• 18:59
  with
• 18:59
  creators
• 19:00
  who
• 19:00
  understand
• 19:01
  how
• 19:01
  to
• 19:01
  do
• 19:01
  that
• 19:01
  merging
• 19:02
  of
• 19:02
  content
• 19:02
  IP
• 19:03
  with
• 19:03
  the
• 19:04
  marketing.
• 19:04
  And
• 19:04
  then
• 19:04
  you
• 19:04
  just
• 19:05
  have
• 19:05
  something
• 19:05
  that
• 19:05
  just
• 19:05
  sets
• 19:06
  the
• 19:06
  light.
• 19:06
  And
• 19:06
  that's
• 19:06
  what
• 19:06
  we've
• 19:07
  managed
• 19:07
  to
• 19:07
  achieve
• 19:07
  multiple
• 19:08
  times
• 19:08
  with
• 19:09
  solar
• 19:09
  balls
• 19:09
  and
• 19:10
  with
• 19:10
  romance
• 19:11
  to
• 19:11
  run.
• 19:11
  I
• 19:12
  have
• 19:12
  a.
• 19:14
  Sorry.
• 19:15
  On
• 19:15
  that
• 19:15
  note,
• 19:15
  I
• 19:15
  have
• 19:16
  kind
• 19:16
  of
• 19:16
  a
• 19:16
  funny
• 19:16
  story.
• 19:17
  Content
• 19:18
  is
• 19:18
  marketing
• 19:19
  and
• 19:19
  how
• 19:19
  much
• 19:19
  I've
• 19:19
  learned
• 19:20
  from
• 19:20
  these
• 19:20
  guys.
• 19:21
  So
• 19:21
  when.
• 19:21
  When
• 19:22
  we
• 19:22
  were
• 19:22
  sort
• 19:22
  of
• 19:22
  developing
• 19:23
  this,
• 19:23
  you
• 19:23
  know,
• 19:24
  I
• 19:24
  don't
• 19:24
  know
• 19:24
  our
• 19:25
  gives,
• 19:26
  obviously
• 19:26
  the
• 19:26
  script
• 19:27
  and
• 19:27
  then
• 19:27
  we
• 19:27
  see
• 19:27
  the
• 19:27
  animatic
• 19:28
  and
• 19:28
  you
• 19:28
  know,
• 19:29
  we
• 19:29
  see
• 19:29
  the
• 19:29
  3D
• 19:30
  animation
• 19:30
  come
• 19:30
  to
• 19:31
  life.
• 19:31
  We're
• 19:31
  super
• 19:31
  excited,
• 19:32
  excited.
• 19:33
  And
• 19:33
  it.
• 19:33
  And
• 19:34
  I'm
• 19:34
  like,
• 19:34
  wait,
• 19:34
  where's
• 19:35
  the
• 19:35
  opening
• 19:35
  credits?
• 19:36
  Like,
• 19:36
  I
• 19:37
  don't.
• 19:37
  You
• 19:38
  can't
• 19:38
  just
• 19:38
  start
• 19:38
  this,
• 19:39
  the
• 19:39
  episode
• 19:39
  in
• 19:40
  the
• 19:40
  middle
• 19:40
  of
• 19:40
  the
• 19:40
  episode.
• 19:41
  Like,
• 19:41
  where
• 19:41
  do
• 19:41
  you
• 19:41
  say?
• 19:42
  Where's
• 19:42
  the
• 19:42
  theme
• 19:43
  song?
• 19:43
  Where
• 19:43
  do
• 19:43
  you
• 19:43
  enter?
• 19:44
  You
• 19:44
  know,
• 19:44
  because
• 19:45
  old
• 19:45
  school.
• 19:46
  And
• 19:47
  Al
• 19:47
  was
• 19:47
  like,
• 19:48
  no,
• 19:48
  no,
• 19:48
  no.
• 19:49
  It's
• 19:49
  all
• 19:50
  about
• 19:50
  the
• 19:50
  first
• 19:50
  seven
• 19:50
  seconds.
• 19:51
  You
• 19:51
  can't
• 19:51
  open
• 19:52
  your
• 19:52
  credits.
• 19:52
  Kids
• 19:53
  will
• 19:53
  swipe
• 19:53
  away.
• 19:54
  And
• 19:55
  I
• 19:56
  was
• 19:56
  like,
• 19:57
  oh.
• 19:58
  And
• 19:58
  sure
• 19:58
  enough,
• 19:59
  that's
• 19:59
  what
• 19:59
  we
• 19:59
  do.
• 20:00
  Yeah,
• 20:01
  I
• 20:01
  mean,
• 20:01
  I
• 20:01
  think.
• 20:01
  I
• 20:02
  think
• 20:02
  that
• 20:02
  touches
• 20:03
  upon
• 20:03
  something
• 20:03
  where
• 20:04
  particularly
• 20:05
  people
• 20:05
  coming
• 20:05
  from
• 20:05
  more
• 20:06
  of
• 20:06
  a
• 20:06
  traditional
• 20:07
  broadcast
• 20:08
  background,
• 20:09
  they
• 20:09
  often,
• 20:09
  I
• 20:10
  think,
• 20:10
  make
• 20:10
  the
• 20:10
  mistake
• 20:11
  of
• 20:11
  thinking
• 20:11
  that
• 20:11
  YouTube
• 20:12
  is
• 20:12
  just
• 20:12
  a
• 20:12
  different
• 20:12
  platform
• 20:13
  where
• 20:13
  it's
• 20:13
  actually
• 20:14
  a
• 20:14
  different
• 20:14
  mindset.
• 20:17
  And
• 20:17
  the.
• 20:17
  You've.
• 20:18
  Yeah,
• 20:18
  you've
• 20:19
  got
• 20:19
  to
• 20:19
  have
• 20:19
  a
• 20:19
  very
• 20:20
  different
• 20:20
  relationship
• 20:20
  to
• 20:21
  it.
• 20:21
  And
• 20:21
  I
• 20:21
  think
• 20:21
  the
• 20:21
  audience
• 20:22
  has
• 20:23
  that
• 20:23
  creator.
• 20:25
  They
• 20:25
  have
• 20:25
  a
• 20:25
  social
• 20:26
  relationship
• 20:26
  with
• 20:26
  the
• 20:27
  creators,
• 20:28
  which
• 20:29
  means
• 20:29
  that
• 20:30
  the
• 20:30
  making
• 20:30
  of
• 20:31
  it
• 20:31
  becomes
• 20:31
  as
• 20:31
  you
• 20:32
  said
• 20:32
  all
• 20:32
  of
• 20:32
  it
• 20:32
  becomes
• 20:33
  part
• 20:33
  of
• 20:33
  the
• 20:34
  promotion
• 20:34
  and
• 20:34
  marketing
• 20:35
  of
• 20:35
  it
• 20:35
  because
• 20:36
  they
• 20:36
  want
• 20:36
  to
• 20:37
  feel
• 20:37
  like
• 20:37
  they're
• 20:37
  participating
• 20:38
  in
• 20:38
  the
• 20:38
  creation
• 20:39
  of
• 20:39
  it
• 20:39
  as
• 20:39
  well.
• 20:40
  And
• 20:40
  it's
• 20:40
  a
• 20:40
  very
• 20:41
  different
• 20:41
  shift
• 20:41
  in
• 20:41
  terms
• 20:42
  of
• 20:42
  how
• 20:42
  people
• 20:43
  think
• 20:43
  about
• 20:43
  that.
• 20:43
  I
• 20:44
  think
• 20:44
  that's
• 20:44
  great.
• 20:44
  But
• 20:45
  those
• 20:46
  of
• 20:46
  us
• 20:46
  that
• 20:46
  came
• 20:46
  from
• 20:47
  more
• 20:47
  traditional
• 20:47
  media,
• 20:48
  we're
• 20:48
  having
• 20:49
  to
• 20:49
  unlearn
• 20:49
  and
• 20:49
  relearn.
• 20:50
  But
• 20:50
  it's
• 20:50
  just
• 20:50
  instinctive
• 20:51
  to
• 20:51
  kids
• 20:51
  today.
• 20:52
  They
• 20:52
  haven't
• 20:53
  seen
• 20:53
  an
• 20:53
  opening
• 20:53
  theme
• 20:54
  tune
• 20:54
  on
• 20:54
  every
• 20:55
  single
• 20:55
  episode
• 20:56
  more
• 20:56
  or
• 20:56
  less
• 20:56
  ever.
• 20:57
  So
• 20:58
  whilst
• 20:59
  they
• 20:59
  still
• 20:59
  love
• 20:59
  music,
• 21:00
  to
• 21:00
  your
• 21:01
  point,
• 21:01
  Mary,
• 21:01
  and
• 21:02
  this
• 21:02
  is
• 21:02
  one
• 21:02
  of
• 21:02
  the
• 21:02
  things
• 21:02
  that
• 21:03
  I
• 21:04
  say
• 21:04
  a
• 21:04
  lot.
• 21:05
  When
• 21:05
  people
• 21:05
  say
• 21:05
  that
• 21:05
  kids
• 21:06
  attention
• 21:06
  spans
• 21:07
  have
• 21:07
  shortened,
• 21:07
  it's
• 21:08
  not
• 21:08
  that.
• 21:08
  It's
• 21:09
  their
• 21:09
  interest
• 21:09
  spans
• 21:10
  that
• 21:10
  have
• 21:10
  shortened
• 21:10
  because
• 21:11
  there
• 21:11
  is
• 21:12
  so
• 21:12
  much
• 21:12
  content
• 21:12
  out
• 21:13
  there
• 21:13
  vying
• 21:13
  for
• 21:14
  their
• 21:14
  attention.
• 21:15
  That's
• 21:15
  why
• 21:15
  that
• 21:15
  seven
• 21:16
  seconds
• 21:16
  is
• 21:16
  super
• 21:17
  important.
• 21:18
  And
• 21:18
  if
• 21:18
  that
• 21:18
  seven
• 21:19
  first
• 21:19
  seven
• 21:19
  seconds
• 21:20
  is
• 21:20
  the
• 21:20
  same
• 21:21
  theme
• 21:21
  tune
• 21:21
  every
• 21:22
  single
• 21:22
  time,
• 21:22
  of
• 21:22
  course
• 21:22
  they're
• 21:23
  going
• 21:23
  to
• 21:23
  swipe
• 21:23
  past.
• 21:24
  But
• 21:24
  they've
• 21:24
  never
• 21:24
  known
• 21:24
  it
• 21:25
  any
• 21:25
  different.
• 21:25
  We
• 21:25
  have.
• 21:26
  So
• 21:26
  to
• 21:27
  us,
• 21:27
  it's.
• 21:27
  It's
• 21:28
  a
• 21:28
  whole
• 21:28
  different
• 21:28
  ballgame.
• 21:29
  Tell
• 21:30
  us
• 21:30
  a
• 21:30
  little
• 21:30
  bit
• 21:30
  about
• 21:31
  your
• 21:31
  team
• 21:31
  structure.
• 21:31
  What
• 21:32
  does
• 21:32
  your
• 21:32
  team
• 21:32
  structure
• 21:32
  look
• 21:33
  like
• 21:33
  right
• 21:33
  now?
• 21:35
  We'll
• 21:35
  give
• 21:35
  that
• 21:35
  to
• 21:36
  you,
• 21:36
  Oliver.
• 21:37
  Sure.
• 21:38
  Okay.
• 21:38
  Well,
• 21:38
  yeah,
• 21:38
  on
• 21:38
  the
• 21:38
  business
• 21:39
  side,
• 21:39
  I'll
• 21:39
  speak
• 21:39
  to
• 21:39
  the
• 21:39
  business
• 21:40
  and
• 21:40
  Alvaro
• 21:40
  can
• 21:40
  speak
• 21:41
  to
• 21:41
  the
• 21:41
  creative.
• 21:42
  So
• 21:42
  on
• 21:43
  the
• 21:43
  business
• 21:43
  side,
• 21:43
  we've
• 21:44
  intentionally
• 21:44
  set
• 21:44
  up
• 21:45
  the
• 21:45
  robots
• 21:45
  to
• 21:45
  run
• 21:46
  show
• 21:46
  just
• 21:46
  like
• 21:46
  Solar
• 21:46
  Balls,
• 21:47
  where
• 21:47
  we
• 21:47
  have
• 21:47
  an
• 21:47
  independent
• 21:48
  team
• 21:48
  that
• 21:49
  can
• 21:49
  functionally
• 21:50
  continue
• 21:50
  to
• 21:50
  produce
• 21:51
  the
• 21:51
  creative
• 21:52
  and
• 21:52
  also
• 21:52
  build
• 21:53
  the
• 21:53
  business
• 21:53
  behind
• 21:53
  it.
• 21:54
  So
• 21:54
  the
• 21:54
  business
• 21:54
  behind
• 21:55
  it
• 21:55
  at
• 21:56
  present
• 21:56
  is
• 21:56
  the
• 21:56
  merchandise
• 21:57
  that
• 21:57
  is
• 21:57
  going
• 21:57
  to
• 21:58
  be
• 21:58
  a
• 21:58
  core
• 21:58
  element
• 21:58
  of
• 21:59
  what
• 21:59
  we
• 21:59
  build.
• 21:59
  And
• 22:00
  then
• 22:00
  we're
• 22:00
  also
• 22:00
  going
• 22:00
  to
• 22:01
  be
• 22:01
  doing
• 22:01
  other
• 22:01
  things
• 22:01
  as
• 22:01
  well.
• 22:02
  We're
• 22:02
  going
• 22:02
  to
• 22:02
  explore
• 22:03
  potentially
• 22:03
  something
• 22:04
  like
• 22:04
  Patreon,
• 22:04
  like
• 22:04
  we
• 22:05
  did
• 22:05
  with
• 22:05
  Solar
• 22:05
  Balls.
• 22:06
  We're
• 22:06
  the
• 22:07
  biggest
• 22:07
  animation
• 22:08
  Patreon
• 22:08
  in
• 22:08
  the
• 22:08
  world
• 22:09
  at
• 22:09
  present,
• 22:10
  which
• 22:10
  is
• 22:11
  pretty
• 22:11
  significant.
• 22:12
  And
• 22:13
  people
• 22:13
  are
• 22:13
  literally
• 22:14
  paying
• 22:14
  for
• 22:14
  one
• 22:15
  week
• 22:15
  early
• 22:15
  access
• 22:16
  to
• 22:16
  Alvaro's
• 22:17
  episodes.
• 22:18
  That's
• 22:18
  all
• 22:18
  they're
• 22:18
  paying
• 22:18
  for.
• 22:19
  They
• 22:19
  could
• 22:19
  just
• 22:20
  wait,
• 22:20
  but
• 22:20
  they're
• 22:21
  just
• 22:21
  paying
• 22:21
  one
• 22:21
  week
• 22:21
  early
• 22:22
  and
• 22:22
  they're
• 22:22
  paying
• 22:22
  $10
• 22:23
  a
• 22:23
  month.
• 22:23
  They're
• 22:23
  paying
• 22:23
  a
• 22:23
  Netflix
• 22:24
  subscription
• 22:24
  for
• 22:25
  that.
• 22:25
  So
• 22:26
  again,
• 22:26
  that
• 22:26
  really
• 22:26
  proves
• 22:27
  loyalty,
• 22:27
  fandom
• 22:28
  and
• 22:28
  what
• 22:28
  can
• 22:28
  be
• 22:28
  built
• 22:29
  when
• 22:29
  you
• 22:29
  get
• 22:29
  it
• 22:30
  right.
• 22:30
  And
• 22:30
  Alvaro's
• 22:31
  done
• 22:31
  that.
• 22:31
  So,
• 22:31
  you
• 22:32
  know,
• 22:32
  that's
• 22:32
  been
• 22:32
  fantastic.
• 22:33
  So
• 22:33
  that's
• 22:34
  the
• 22:34
  business.
• 22:34
  And
• 22:35
  yeah,
• 22:35
  we
• 22:35
  have
• 22:35
  a
• 22:35
  marketing
• 22:36
  manager
• 22:36
  who's
• 22:36
  helping
• 22:37
  to
• 22:37
  figure
• 22:38
  out
• 22:38
  how
• 22:38
  do
• 22:38
  we
• 22:38
  promote
• 22:39
  the
• 22:39
  merchandise
• 22:40
  in
• 22:40
  the
• 22:40
  content,
• 22:41
  how
• 22:42
  do
• 22:42
  we
• 22:42
  set
• 22:42
  up
• 22:42
  the
• 22:42
  merchandise
• 22:43
  store
• 22:43
  so
• 22:43
  it
• 22:43
  converts
• 22:44
  well,
• 22:44
  we've
• 22:45
  got
• 22:45
  a
• 22:45
  team
• 22:45
  that's
• 22:45
  connected
• 22:46
  directly
• 22:46
  with
• 22:46
  the
• 22:46
  factory
• 22:47
  to
• 22:47
  actually
• 22:47
  build
• 22:47
  and
• 22:48
  make
• 22:48
  the
• 22:48
  plushies
• 22:48
  and
• 22:49
  the
• 22:49
  board
• 22:49
  game
• 22:49
  that
• 22:49
  Alvaro
• 22:50
  created,
• 22:50
  which
• 22:50
  he
• 22:50
  can
• 22:50
  speak
• 22:51
  to
• 22:51
  momentarily.
• 22:52
  And
• 22:53
  yeah,
• 22:53
  we've
• 22:53
  got
• 22:54
  various
• 22:54
  elements.
• 22:54
  And
• 22:54
  then
• 22:55
  operations
• 22:55
  wise,
• 22:55
  we
• 22:56
  have
• 22:56
  a
• 22:56
  chief
• 22:56
  of
• 22:56
  staff
• 22:56
  who's
• 22:57
  running
• 22:58
  the
• 22:58
  project
• 22:58
  with
• 22:58
  us.
• 22:59
  We
• 22:59
  have
• 22:59
  a
• 22:59
  general
• 22:59
  manager
• 23:00
  of
• 23:00
  Telos
• 23:00
  Media
• 23:00
  who's
• 23:01
  helping
• 23:01
  to
• 23:01
  keep
• 23:02
  things
• 23:02
  smooth,
• 23:03
  head
• 23:03
  of
• 23:03
  finance
• 23:03
  who's
• 23:04
  helping
• 23:04
  to
• 23:04
  do
• 23:05
  financial
• 23:05
  projections,
• 23:06
  legal
• 23:07
  risks,
• 23:07
  set
• 23:07
  up
• 23:07
  trademarks.
• 23:09
  So,
• 23:09
  yeah,
• 23:09
  all
• 23:09
  the
• 23:09
  pieces
• 23:10
  that
• 23:11
  at
• 23:11
  least
• 23:11
  for
• 23:11
  a
• 23:11
  scrappy
• 23:12
  team,
• 23:12
  you
• 23:12
  can
• 23:13
  get
• 23:13
  one
• 23:13
  person
• 23:13
  in
• 23:13
  each
• 23:14
  function.
• 23:14
  So
• 23:14
  you're
• 23:15
  running
• 23:15
  just
• 23:15
  about
• 23:16
  well
• 23:16
  enough
• 23:16
  and
• 23:17
  you
• 23:17
  can
• 23:17
  start
• 23:17
  moving.
• 23:18
  And
• 23:18
  that's
• 23:18
  been
• 23:19
  the
• 23:19
  business
• 23:19
  team
• 23:19
  CEO
• 23:20
  pool,
• 23:20
  many
• 23:20
  team
• 23:21
  members
• 23:21
  from
• 23:21
  Telos
• 23:22
  helping
• 23:23
  bring
• 23:23
  in
• 23:23
  the
• 23:23
  team
• 23:24
  that
• 23:24
  we've
• 23:24
  already
• 23:24
  got
• 23:24
  as
• 23:25
  well
• 23:25
  to
• 23:25
  help
• 23:25
  out.
• 23:26
  And
• 23:26
  it's
• 23:26
  been
• 23:26
  working
• 23:27
  so
• 23:27
  far.
• 23:27
  So,
• 23:28
  yeah,
• 23:28
  business
• 23:29
  wise,
• 23:29
  it's
• 23:29
  been
• 23:29
  great.
• 23:30
  I
• 23:30
  can't
• 23:31
  stress
• 23:31
  enough
• 23:31
  how
• 23:31
  important
• 23:32
  it
• 23:32
  is
• 23:33
  in
• 23:34
  terms
• 23:34
  of
• 23:35
  you
• 23:35
  have
• 23:35
  an
• 23:35
  idea,
• 23:35
  you
• 23:35
  want
• 23:36
  to
• 23:36
  make
• 23:36
  a
• 23:36
  show,
• 23:36
  just
• 23:37
  to
• 23:37
  have
• 23:37
  a
• 23:38
  solid
• 23:38
  structure
• 23:39
  behind
• 23:40
  it.
• 23:40
  Especially
• 23:41
  for
• 23:41
  me
• 23:41
  as
• 23:41
  a
• 23:41
  creative,
• 23:42
  I
• 23:43
  don't
• 23:43
  have
• 23:43
  to
• 23:43
  stress
• 23:44
  too
• 23:44
  much
• 23:44
  about,
• 23:44
  like,
• 23:45
  hey,
• 23:45
  like,
• 23:46
  is
• 23:46
  this
• 23:46
  person
• 23:46
  getting
• 23:47
  paid
• 23:47
  or
• 23:48
  are
• 23:48
  we
• 23:48
  going
• 23:48
  to
• 23:48
  be
• 23:49
  fine
• 23:49
  in
• 23:50
  community
• 23:50
  management
• 23:50
  or
• 23:51
  such,
• 23:51
  you
• 23:51
  know,
• 23:51
  like,
• 23:52
  I
• 23:52
  can
• 23:52
  count
• 23:52
  on
• 23:52
  Oli
• 23:53
  and
• 23:53
  everything
• 23:53
  he
• 23:53
  brings
• 23:54
  to
• 23:54
  the
• 23:54
  table,
• 23:54
  you
• 23:54
  know.
• 23:56
  Yeah.
• 23:56
  Like
• 23:56
  you
• 23:56
  mentioned,
• 23:57
  a
• 23:57
  lot
• 23:57
  of
• 23:57
  the
• 23:57
  team
• 23:57
  structure.
• 23:58
  Like
• 23:58
  I
• 23:58
  can
• 23:58
  say
• 23:59
  at
• 23:59
  the
• 23:59
  top
• 23:59
  of
• 24:00
  the.
• 24:00
  At
• 24:00
  the
• 24:00
  top
• 24:01
  of
• 24:01
  the
• 24:01
  structure,
• 24:02
  like
• 24:02
  I
• 24:03
  have
• 24:03
  on
• 24:03
  one
• 24:03
  side
• 24:04
  Oliver,
• 24:05
  who's
• 24:05
  like
• 24:05
  so
• 24:06
  good
• 24:06
  at
• 24:06
  everything,
• 24:06
  like
• 24:07
  Internet
• 24:07
  and
• 24:07
  digital,
• 24:08
  you
• 24:08
  know,
• 24:08
  to
• 24:09
  hold
• 24:09
  me
• 24:09
  accountable
• 24:10
  on
• 24:10
  those
• 24:10
  things,
• 24:11
  and
• 24:11
  Mary
• 24:12
  on
• 24:12
  the
• 24:12
  other
• 24:12
  side
• 24:12
  to
• 24:13
  hold
• 24:13
  me
• 24:13
  accountable
• 24:13
  on
• 24:13
  things
• 24:14
  that
• 24:14
  are
• 24:14
  more
• 24:14
  mainstream.
• 24:15
  And
• 24:16
  I'm
• 24:16
  so
• 24:16
  happy
• 24:16
  that
• 24:16
  that's
• 24:17
  the
• 24:17
  case.
• 24:17
  Both
• 24:18
  of
• 24:18
  them
• 24:18
  are
• 24:18
  excellent,
• 24:19
  have
• 24:19
  great
• 24:19
  input,
• 24:20
  and
• 24:20
  we
• 24:21
  just
• 24:22
  benefit
• 24:22
  from
• 24:22
  each
• 24:22
  other
• 24:23
  so
• 24:23
  much.
• 24:23
  It's
• 24:23
  a
• 24:23
  very
• 24:24
  friendly
• 24:24
  dynamic.
• 24:25
  And
• 24:25
  then
• 24:26
  on
• 24:26
  the
• 24:26
  more
• 24:26
  creative
• 24:26
  side,
• 24:26
  we
• 24:27
  have.
• 24:27
  Can
• 24:28
  you
• 24:28
  talk
• 24:28
  about
• 24:28
  the
• 24:28
  creative
• 24:29
  side,
• 24:29
  the
• 24:29
  team?
• 24:31
  Yeah,
• 24:32
  because
• 24:33
  we
• 24:33
  have
• 24:34
  Zeppelin,
• 24:35
  for
• 24:35
  example,
• 24:36
  who
• 24:36
  are
• 24:36
  the
• 24:37
  animation
• 24:37
  studio.
• 24:38
  There's
• 24:39
  animation
• 24:39
  studio
• 24:39
  from
• 24:40
  Peru
• 24:40
  where
• 24:40
  I
• 24:40
  come
• 24:41
  from
• 24:41
  too.
• 24:42
  We
• 24:42
  have
• 24:42
  Juan
• 24:43
  Diego
• 24:43
  Leon,
• 24:43
  who
• 24:44
  is
• 24:44
  the
• 24:44
  art
• 24:44
  director,
• 24:46
  who
• 24:47
  I
• 24:47
  met
• 24:48
  in
• 24:48
  the
• 24:48
  past
• 24:48
  and
• 24:49
  I've
• 24:49
  done
• 24:49
  several
• 24:49
  projects
• 24:50
  in
• 24:50
  the
• 24:50
  past.
• 24:51
  And
• 24:51
  what
• 24:52
  I
• 24:52
  can
• 24:52
  say
• 24:52
  about
• 24:53
  those
• 24:53
  two
• 24:53
  pieces,
• 24:54
  Zeppelin
• 24:55
  and
• 24:55
  Juan
• 24:55
  Diego,
• 24:55
  we
• 24:55
  work
• 24:56
  very
• 24:57
  closely
• 24:57
  together
• 24:58
  and
• 24:58
  they're
• 24:58
  such
• 24:59
  big
• 24:59
  fans.
• 25:00
  We're
• 25:00
  always
• 25:01
  having
• 25:01
  fun
• 25:02
  in
• 25:02
  the
• 25:02
  calls,
• 25:03
  just
• 25:03
  talking
• 25:03
  about
• 25:04
  what
• 25:04
  to
• 25:04
  change,
• 25:05
  make
• 25:05
  sappy
• 25:06
  look
• 25:06
  to
• 25:06
  the
• 25:06
  left
• 25:07
  instead
• 25:07
  of
• 25:07
  to
• 25:07
  the
• 25:07
  right
• 25:07
  because
• 25:08
  that
• 25:08
  means
• 25:08
  something
• 25:09
  else.
• 25:10
  And
• 25:11
  it's
• 25:11
  always
• 25:11
  kind
• 25:11
  of
• 25:12
  like
• 25:12
  an
• 25:12
  exciting
• 25:12
  process,
• 25:13
  a
• 25:13
  fun
• 25:13
  one.
• 25:14
  We
• 25:14
  have
• 25:15
  Jacob
• 25:16
  who's
• 25:16
  the
• 25:16
  music
• 25:17
  composer
• 25:18
  who
• 25:18
  I
• 25:18
  found
• 25:18
  on
• 25:18
  the
• 25:19
  Internet.
• 25:19
  I
• 25:19
  literally
• 25:19
  just
• 25:20
  went
• 25:20
  to
• 25:20
  the
• 25:20
  Internet
• 25:20
  and
• 25:21
  tried
• 25:21
  to
• 25:21
  find
• 25:22
  a
• 25:22
  great
• 25:23
  music
• 25:23
  composer,
• 25:24
  but,
• 25:25
  like,
• 25:25
  you
• 25:26
  know,
• 25:26
  like
• 25:26
  somebody
• 25:26
  that's
• 25:26
  on
• 25:27
  the
• 25:27
  web,
• 25:27
  you
• 25:27
  know,
• 25:27
  doing
• 25:27
  music.
• 25:29
  Such
• 25:29
  a
• 25:29
  big
• 25:29
  talent.
• 25:30
  Oh,
• 25:30
  my
• 25:30
  God,
• 25:30
  I
• 25:30
  love
• 25:30
  his
• 25:30
  music
• 25:31
  on
• 25:31
  this.
• 25:33
  We
• 25:34
  have
• 25:34
  also,
• 25:34
  like,
• 25:34
  two
• 25:35
  of
• 25:35
  your
• 25:35
  colleagues,
• 25:35
  Mary,
• 25:36
  also
• 25:36
  doing
• 25:36
  the
• 25:36
  theme
• 25:36
  song.
• 25:37
  You
• 25:37
  can
• 25:37
  talk
• 25:37
  a
• 25:37
  bit
• 25:37
  on
• 25:38
  that.
• 25:38
  So
• 25:39
  there
• 25:39
  is
• 25:39
  a
• 25:39
  theme
• 25:39
  song.
• 25:40
  Mary
• 25:40
  got
• 25:40
  her
• 25:40
  teen
• 25:41
  song.
• 25:41
  Yeah,
• 25:42
  we
• 25:43
  got
• 25:43
  it
• 25:43
  at
• 25:43
  the
• 25:43
  very
• 25:44
  end
• 25:44
  of
• 25:44
  the
• 25:44
  episode,
• 25:44
  though.
• 25:45
  Mary
• 25:46
  was
• 25:46
  there
• 25:46
  at
• 25:46
  the
• 25:46
  beginning,
• 25:46
  and
• 25:47
  in
• 25:47
  the
• 25:47
  end
• 25:47
  she
• 25:47
  was
• 25:47
  like,
• 25:47
  did
• 25:48
  we
• 25:48
  report
• 25:48
  it?
• 25:48
  Yeah,
• 25:49
  it's
• 25:49
  at
• 25:49
  the
• 25:49
  very
• 25:49
  end.
• 25:51
  It's
• 25:51
  over
• 25:51
  the
• 25:52
  credits.
• 25:52
  Our
• 25:52
  theme
• 25:53
  song
• 25:53
  is
• 25:53
  over
• 25:53
  the
• 25:54
  credits.
• 25:55
  And
• 25:55
  our
• 25:55
  theme
• 25:56
  song
• 25:56
  was
• 25:56
  written
• 25:56
  by
• 25:59
  Scott
• 25:59
  Trepain
• 26:00
  and
• 26:00
  Michael
• 26:00
  Smith,
• 26:02
  AKA
• 26:02
  Smitty.
• 26:03
  They
• 26:03
  wrote
• 26:03
  the
• 26:03
  Paw
• 26:04
  Patrol
• 26:04
  theme
• 26:05
  song
• 26:05
  you
• 26:05
  might
• 26:06
  be
• 26:06
  familiar
• 26:06
  with.
• 26:07
  Anyway,
• 26:08
  they're
• 26:08
  wonderful,
• 26:09
  and
• 26:09
  they
• 26:09
  did
• 26:10
  a
• 26:10
  great
• 26:10
  job
• 26:10
  of
• 26:11
  making
• 26:12
  a
• 26:12
  spooky,
• 26:12
  eerie
• 26:13
  theme
• 26:14
  song
• 26:15
  that
• 26:16
  goes
• 26:16
  over
• 26:16
  the
• 26:16
  end
• 26:16
  credits.
• 26:20
  And
• 26:20
  a
• 26:20
  big
• 26:21
  chunk
• 26:21
  just
• 26:21
  to
• 26:21
  finalize.
• 26:22
  We
• 26:22
  have
• 26:23
  also
• 26:23
  two
• 26:23
  other
• 26:23
  animators,
• 26:24
  also
• 26:24
  from
• 26:24
  Peru,
• 26:25
  helping
• 26:25
  us
• 26:26
  with
• 26:26
  shorts
• 26:27
  strategy.
• 26:29
  So
• 26:29
  usually
• 26:29
  just
• 26:30
  try
• 26:30
  to
• 26:30
  think
• 26:31
  of
• 26:31
  ideas
• 26:31
  to
• 26:32
  develop
• 26:32
  shorts,
• 26:32
  and
• 26:32
  they
• 26:33
  animate
• 26:33
  those,
• 26:33
  and
• 26:33
  then
• 26:33
  Zeppelin
• 26:34
  Studios
• 26:34
  helps
• 26:34
  us
• 26:35
  render.
• 26:36
  And
• 26:36
  honestly,
• 26:36
  the
• 26:37
  short
• 26:37
  part
• 26:37
  of
• 26:37
  this
• 26:38
  whole
• 26:38
  process
• 26:38
  has
• 26:38
  been
• 26:39
  so,
• 26:39
  so
• 26:39
  much
• 26:39
  fun
• 26:40
  because
• 26:40
  we
• 26:41
  get
• 26:41
  to
• 26:41
  experiment,
• 26:41
  we
• 26:42
  get
• 26:42
  to
• 26:42
  iterate
• 26:43
  ideas
• 26:43
  very
• 26:43
  fast.
• 26:44
  Also
• 26:44
  kind
• 26:45
  of
• 26:45
  learn
• 26:46
  more
• 26:46
  about
• 26:47
  even
• 26:47
  these
• 26:47
  characters
• 26:48
  just
• 26:48
  by
• 26:48
  doing
• 26:48
  little
• 26:49
  tests
• 26:49
  and
• 26:50
  things.
• 26:51
  And
• 26:51
  also,
• 26:51
  the
• 26:51
  shorts
• 26:52
  has
• 26:52
  been
• 26:52
  so
• 26:53
  good
• 26:54
  at
• 26:54
  creating
• 26:55
  this
• 26:55
  nice
• 26:56
  dynamic
• 26:56
  with
• 26:56
  the
• 26:56
  pilot.
• 26:57
  So,
• 26:57
  yeah,
• 26:58
  honestly,
• 26:58
  we
• 26:58
  could
• 26:59
  go
• 26:59
  for
• 26:59
  hours.
• 26:59
  Like,
• 27:00
  there's,
• 27:00
  I
• 27:00
  think,
• 27:01
  over
• 27:01
  100
• 27:01
  people.
• 27:02
  Yeah,
• 27:02
  122
• 27:03
  team
• 27:03
  members.
• 27:04
  And
• 27:04
  I
• 27:04
  would
• 27:04
  wish
• 27:04
  I
• 27:04
  could
• 27:05
  name
• 27:05
  them
• 27:05
  all.
• 27:05
  But
• 27:05
  if
• 27:06
  you
• 27:06
  don't
• 27:06
  mind,
• 27:06
  we
• 27:06
  can
• 27:06
  put
• 27:06
  the
• 27:06
  link
• 27:07
  in
• 27:07
  the
• 27:07
  description
• 27:07
  so
• 27:07
  people
• 27:08
  can
• 27:08
  see
• 27:09
  the
• 27:09
  rest
• 27:09
  of
• 27:09
  the
• 27:09
  team.
• 27:09
  But,
• 27:10
  yes,
• 27:10
  we've
• 27:10
  got
• 27:10
  a
• 27:10
  big
• 27:11
  group
• 27:11
  of
• 27:11
  people.
• 27:11
  Finalize
• 27:12
  the
• 27:12
  voice
• 27:12
  actors
• 27:13
  who
• 27:13
  a
• 27:13
  lot
• 27:13
  of
• 27:13
  them
• 27:14
  we've
• 27:14
  worked
• 27:14
  with
• 27:14
  in
• 27:14
  the
• 27:14
  past
• 27:15
  in
• 27:16
  projects
• 27:16
  like
• 27:16
  Solar
• 27:17
  Ball.
• 27:17
  Some
• 27:17
  of
• 27:17
  them
• 27:17
  are
• 27:17
  newcomers.
• 27:19
  And
• 27:19
  everybody's
• 27:20
  very
• 27:21
  excited
• 27:21
  and
• 27:21
  happy
• 27:22
  and
• 27:22
  passionate
• 27:22
  and
• 27:23
  honestly,
• 27:23
  I
• 27:24
  wouldn't
• 27:24
  have
• 27:24
  it
• 27:24
  any
• 27:24
  other
• 27:25
  way.
• 27:25
  I
• 27:25
  love
• 27:26
  working
• 27:26
  in
• 27:27
  projects
• 27:27
  where
• 27:28
  everybody's,
• 27:28
  like,
• 27:29
  getting
• 27:29
  excited,
• 27:30
  and
• 27:30
  if
• 27:30
  they're
• 27:30
  not,
• 27:30
  I'm
• 27:31
  gonna
• 27:31
  try
• 27:31
  to
• 27:31
  excite
• 27:31
  them.
• 27:31
  I'm
• 27:32
  gonna
• 27:32
  be
• 27:32
  like,
• 27:32
  oh,
• 27:32
  my
• 27:32
  God.
• 27:33
  And
• 27:34
  this
• 27:34
  is
• 27:34
  that
• 27:34
  future
• 27:34
  episode,
• 27:35
  by
• 27:35
  the
• 27:35
  way.
• 27:35
  I
• 27:35
  did
• 27:35
  a
• 27:35
  clip
• 27:36
  with
• 27:36
  your
• 27:36
  character.
• 27:37
  Check
• 27:37
  it
• 27:37
  out.
• 27:37
  You
• 27:37
  know,
• 27:37
  and,
• 27:38
  like,
• 27:39
  that's
• 27:39
  the
• 27:39
  most
• 27:39
  fun,
• 27:40
  you
• 27:40
  know,
• 27:40
  like,
• 27:40
  beyond,
• 27:41
  hey,
• 27:42
  this
• 27:42
  is
• 27:42
  your
• 27:43
  payment
• 27:43
  for
• 27:44
  this
• 27:44
  job
• 27:44
  you
• 27:44
  did.
• 27:44
  You
• 27:44
  know,
• 27:44
  it's
• 27:45
  more
• 27:45
  like,
• 27:45
  guys,
• 27:46
  like,
• 27:46
  we're
• 27:46
  Doing
• 27:46
  creative
• 27:46
  stuff,
• 27:47
  you
• 27:47
  know,
• 27:47
  this
• 27:47
  is
• 27:47
  our
• 27:47
  life.
• 27:48
  Let's
• 27:48
  enjoy
• 27:49
  it,
• 27:49
  you
• 27:49
  know,
• 27:50
  and
• 27:50
  that's.
• 27:51
  That's
• 27:51
  beautiful.
• 27:51
  That
• 27:52
  makes
• 27:53
  me
• 27:53
  be
• 27:53
  happy
• 27:53
  every
• 27:54
  day
• 27:54
  I
• 27:54
  get
• 27:54
  to
• 27:54
  work
• 27:54
  with
• 27:54
  our
• 27:55
  team.
• 27:56
  And
• 27:56
  by
• 27:56
  the
• 27:57
  way,
• 27:57
  the
• 27:57
  team,
• 27:58
  in
• 27:58
  some
• 27:58
  ways,
• 27:58
  the
• 27:58
  team
• 27:59
  is
• 27:59
  quite
• 28:00
  small
• 28:00
  because
• 28:02
  Alvaro
• 28:03
  conceived
• 28:03
  the
• 28:04
  concept,
• 28:05
  wrote
• 28:05
  the
• 28:05
  scripts,
• 28:06
  directs
• 28:06
  the
• 28:06
  scripts,
• 28:07
  helps
• 28:07
  to
• 28:07
  compose
• 28:08
  the
• 28:08
  music.
• 28:10
  He
• 28:10
  wears
• 28:11
  quite
• 28:12
  a
• 28:12
  few
• 28:12
  creative
• 28:12
  hats.
• 28:17
  That
• 28:17
  singular
• 28:17
  vision
• 28:18
  is
• 28:18
  so
• 28:18
  very
• 28:18
  important,
• 28:19
  isn't
• 28:20
  it?
• 28:23
  I
• 28:23
  think
• 28:23
  what
• 28:23
  a
• 28:23
  lot
• 28:23
  of
• 28:24
  people
• 28:24
  assume
• 28:24
  is
• 28:25
  that
• 28:25
  when
• 28:26
  IP
• 28:26
  launches
• 28:27
  and
• 28:27
  blows
• 28:28
  up
• 28:28
  on
• 28:28
  YouTube,
• 28:28
  it's
• 28:29
  just
• 28:29
  one
• 28:29
  or
• 28:29
  two
• 28:29
  people
• 28:30
  just
• 28:30
  having
• 28:30
  a
• 28:31
  bit
• 28:31
  of
• 28:31
  fun.
• 28:31
  And
• 28:31
  actually,
• 28:32
  you
• 28:33
  need
• 28:33
  to
• 28:33
  professionalize
• 28:34
  pretty
• 28:34
  quickly.
• 28:35
  Otherwise
• 28:35
  there
• 28:35
  is
• 28:35
  a
• 28:36
  ceiling
• 28:36
  and
• 28:36
  a
• 28:36
  limit
• 28:36
  on
• 28:37
  how
• 28:37
  quickly
• 28:38
  you
• 28:38
  can
• 28:38
  grow.
• 28:39
  And
• 28:39
  I
• 28:39
  think
• 28:40
  a
• 28:40
  lot
• 28:40
  of
• 28:40
  people
• 28:40
  are
• 28:41
  perhaps
• 28:41
  not
• 28:41
  aware
• 28:42
  of
• 28:42
  the
• 28:42
  fact
• 28:42
  that
• 28:42
  there
• 28:43
  are
• 28:44
  studios
• 28:44
  and
• 28:45
  creators
• 28:45
  and
• 28:45
  producers,
• 28:46
  such
• 28:46
  as
• 28:46
  yourself,
• 28:47
  who
• 28:47
  are
• 28:47
  scaling
• 28:47
  up
• 28:48
  and
• 28:48
  professionalizing
• 28:49
  still
• 28:49
  with
• 28:49
  the
• 28:50
  intention
• 28:51
  of
• 28:51
  building
• 28:51
  a
• 28:51
  huge
• 28:51
  global
• 28:52
  IP
• 28:52
  that
• 28:52
  does
• 28:53
  sit
• 28:53
  across
• 28:53
  that
• 28:53
  entire
• 28:54
  ecosystem,
• 28:55
  but
• 28:55
  who
• 28:55
  are
• 28:55
  intentionally
• 28:56
  choosing
• 28:56
  to
• 28:57
  go
• 28:57
  to
• 28:57
  YouTube
• 28:57
  first.
• 28:58
  I
• 28:58
  want
• 28:58
  to
• 28:58
  come
• 28:58
  back
• 28:59
  to
• 28:59
  you
• 28:59
  because
• 28:59
  this
• 29:00
  kind
• 29:00
  of
• 29:00
  throws
• 29:00
  up
• 29:01
  attention
• 29:02
  in
• 29:02
  the
• 29:03
  sense
• 29:03
  that
• 29:04
  one
• 29:04
  of
• 29:04
  the
• 29:04
  things
• 29:05
  that
• 29:05
  you've
• 29:05
  mentioned
• 29:06
  is
• 29:06
  you're
• 29:06
  closer
• 29:07
  to
• 29:07
  the
• 29:07
  fans
• 29:07
  on
• 29:07
  YouTube,
• 29:08
  really.
• 29:08
  There's
• 29:08
  nowhere
• 29:09
  to
• 29:09
  hide.
• 29:09
  And
• 29:09
  that
• 29:09
  takes
• 29:09
  a
• 29:10
  degree
• 29:10
  of
• 29:10
  courage.
• 29:10
  But
• 29:10
  it
• 29:11
  also
• 29:11
  means
• 29:11
  that
• 29:11
  you
• 29:12
  are
• 29:12
  there
• 29:12
  in
• 29:12
  front
• 29:13
  of
• 29:13
  them.
• 29:13
  They're
• 29:13
  giving
• 29:14
  you
• 29:14
  their
• 29:14
  feedback,
• 29:14
  whether
• 29:15
  it's
• 29:15
  solicited
• 29:15
  or
• 29:16
  not.
• 29:16
  Sometimes
• 29:16
  it
• 29:16
  can
• 29:16
  be
• 29:17
  a
• 29:17
  little
• 29:17
  bit
• 29:17
  harsh.
• 29:18
  You
• 29:18
  got
• 29:18
  to
• 29:18
  build
• 29:19
  a
• 29:19
  resilience.
• 29:19
  I
• 29:20
  mean,
• 29:20
  you
• 29:20
  have
• 29:20
  a
• 29:20
  fandom,
• 29:21
  Alvaro,
• 29:21
  you
• 29:22
  have
• 29:22
  a
• 29:22
  fandom
• 29:22
  for
• 29:22
  your
• 29:22
  ip,
• 29:23
  you
• 29:23
  have
• 29:23
  a
• 29:23
  fandom
• 29:23
  for
• 29:24
  you.
• 29:24
  How
• 29:25
  do
• 29:25
  you
• 29:25
  stay
• 29:25
  close
• 29:26
  to
• 29:26
  them
• 29:26
  and
• 29:26
  almost
• 29:26
  maintain
• 29:27
  that
• 29:27
  personal
• 29:27
  relationship
• 29:28
  when
• 29:28
  you
• 29:28
  are
• 29:28
  growing
• 29:29
  in
• 29:29
  your
• 29:29
  scaling?
• 29:30
  I
• 29:31
  mean,
• 29:31
  some
• 29:32
  like.
• 29:32
  So
• 29:33
  here's
• 29:33
  a
• 29:33
  little
• 29:33
  bit
• 29:33
  of
• 29:33
  a
• 29:34
  fun
• 29:34
  angle
• 29:35
  around
• 29:35
  that,
• 29:35
  and
• 29:35
  is
• 29:35
  that
• 29:36
  I
• 29:36
  try
• 29:36
  to
• 29:36
  be
• 29:36
  very
• 29:36
  mysterious
• 29:37
  around
• 29:37
  a
• 29:38
  lot
• 29:38
  of
• 29:38
  this,
• 29:38
  and
• 29:38
  people
• 29:39
  anticipate
• 29:39
  that,
• 29:39
  you
• 29:39
  know,
• 29:40
  so
• 29:40
  sometimes
• 29:41
  let's
• 29:41
  say
• 29:41
  somebody
• 29:42
  mentions
• 29:42
  a
• 29:42
  comment
• 29:43
  that
• 29:43
  hints
• 29:43
  something
• 29:43
  at
• 29:44
  the
• 29:44
  future,
• 29:44
  and
• 29:44
  I
• 29:44
  see
• 29:44
  that
• 29:45
  comment,
• 29:46
  I
• 29:46
  just
• 29:46
  reply
• 29:46
  with
• 29:47
  that
• 29:47
  emoji
• 29:48
  with
• 29:48
  eyes
• 29:48
  looking
• 29:48
  to
• 29:48
  the
• 29:49
  side,
• 29:49
  and
• 29:49
  that's
• 29:50
  all
• 29:50
  I
• 29:50
  do.
• 29:51
  And
• 29:51
  then
• 29:51
  people
• 29:52
  will
• 29:52
  comment
• 29:52
  on
• 29:52
  that
• 29:53
  and
• 29:53
  reference
• 29:53
  that.
• 29:54
  Maybe
• 29:54
  that
• 29:54
  means
• 29:54
  something.
• 29:56
  And
• 29:56
  every
• 29:56
  now
• 29:56
  and
• 29:57
  then,
• 29:57
  I
• 29:57
  think
• 29:58
  I
• 29:58
  try
• 29:58
  to
• 29:58
  build
• 29:58
  something
• 29:58
  that's
• 29:59
  very
• 29:59
  sporadic
• 30:00
  around
• 30:00
  my
• 30:01
  engagement
• 30:01
  with
• 30:01
  the
• 30:02
  fans.
• 30:02
  It's
• 30:02
  not
• 30:02
  so
• 30:02
  much
• 30:02
  about
• 30:03
  going
• 30:03
  and
• 30:03
  having
• 30:03
  long
• 30:03
  chats.
• 30:05
  It's
• 30:05
  not
• 30:06
  the
• 30:06
  way
• 30:06
  I
• 30:06
  would
• 30:06
  do
• 30:06
  it.
• 30:07
  My
• 30:07
  way
• 30:07
  is
• 30:07
  more
• 30:08
  about
• 30:09
  hinting
• 30:10
  and
• 30:10
  having
• 30:11
  fun
• 30:12
  and
• 30:12
  then
• 30:12
  maybe
• 30:12
  making
• 30:13
  the
• 30:13
  fan
• 30:13
  themselves
• 30:14
  proactive
• 30:14
  in
• 30:15
  that,
• 30:15
  like,
• 30:15
  almost
• 30:16
  like
• 30:16
  spreading
• 30:16
  what
• 30:17
  has
• 30:17
  happened,
• 30:17
  you
• 30:17
  know,
• 30:18
  like
• 30:18
  Alvaro
• 30:18
  came
• 30:19
  here
• 30:19
  and
• 30:19
  left
• 30:19
  a
• 30:19
  comment
• 30:20
  on
• 30:20
  this.
• 30:21
  There's
• 30:21
  theory
• 30:22
  channels
• 30:22
  on
• 30:22
  Discord
• 30:23
  on
• 30:23
  both
• 30:23
  Solar
• 30:23
  Boss
• 30:24
  and
• 30:24
  Ramonster
• 30:24
  Run.
• 30:24
  So
• 30:25
  sometimes
• 30:25
  just
• 30:25
  go
• 30:25
  there
• 30:25
  and
• 30:26
  if
• 30:26
  somebody
• 30:26
  posts
• 30:26
  a
• 30:26
  good
• 30:27
  one,
• 30:27
  I
• 30:27
  can
• 30:27
  say
• 30:28
  like,
• 30:28
  you
• 30:28
  got
• 30:28
  some
• 30:28
  points,
• 30:29
  right?
• 30:29
  I
• 30:30
  won't
• 30:30
  say
• 30:30
  which
• 30:30
  ones.
• 30:30
  And
• 30:31
  then
• 30:31
  everybody,
• 30:31
  oh,
• 30:31
  well,
• 30:31
  which
• 30:32
  ones?
• 30:32
  You
• 30:32
  know,
• 30:34
  I
• 30:34
  feel
• 30:34
  like
• 30:34
  you're.
• 30:35
  It
• 30:35
  sounds
• 30:35
  like
• 30:35
  you're
• 30:36
  Taylor
• 30:36
  Swifting.
• 30:36
  Do
• 30:37
  you
• 30:37
  know
• 30:37
  what
• 30:37
  I
• 30:37
  mean?
• 30:37
  Like,
• 30:37
  the
• 30:37
  Easter
• 30:38
  eggs
• 30:38
  and
• 30:39
  like,
• 30:39
  we
• 30:39
  got
• 30:39
  to
• 30:40
  look
• 30:40
  into,
• 30:40
  like,
• 30:41
  what
• 30:41
  they're
• 30:41
  thinking
• 30:42
  and
• 30:42
  the
• 30:42
  side
• 30:42
  quest.
• 30:45
  I
• 30:45
  couldn't
• 30:45
  attest
• 30:45
  to
• 30:46
  that.
• 30:46
  I
• 30:46
  don't
• 30:46
  know
• 30:46
  much
• 30:47
  about
• 30:47
  Taylor
• 30:47
  Swift,
• 30:47
  but
• 30:48
  yeah,
• 30:48
  Easter
• 30:49
  eggs
• 30:49
  are
• 30:49
  very
• 30:50
  much
• 30:50
  something
• 30:50
  that
• 30:50
  I
• 30:50
  love
• 30:51
  to
• 30:51
  do.
• 30:51
  You
• 30:52
  know
• 30:52
  what
• 30:52
  I
• 30:52
  do
• 30:52
  a
• 30:52
  lot,
• 30:53
  Just
• 30:54
  a
• 30:54
  fun
• 30:54
  thing
• 30:55
  when
• 30:55
  I
• 30:55
  want
• 30:56
  to
• 30:56
  hint,
• 30:57
  let's
• 30:57
  say
• 30:57
  a
• 30:57
  little
• 30:57
  scene
• 30:58
  from
• 30:58
  the
• 30:58
  future
• 30:58
  of
• 30:58
  a
• 30:59
  show.
• 31:00
  I
• 31:00
  take
• 31:00
  my
• 31:00
  camera,
• 31:01
  I
• 31:01
  step
• 31:02
  as
• 31:03
  far
• 31:03
  away
• 31:03
  as
• 31:03
  I
• 31:03
  can
• 31:03
  to
• 31:04
  the
• 31:04
  screen,
• 31:04
  I
• 31:04
  take
• 31:05
  a
• 31:05
  photo,
• 31:05
  then
• 31:05
  I
• 31:05
  crop
• 31:06
  it
• 31:06
  so
• 31:06
  it's
• 31:06
  pixelated.
• 31:07
  Horrible.
• 31:08
  People
• 31:08
  think
• 31:08
  I
• 31:08
  have
• 31:09
  2001
• 31:10
  camera.
• 31:11
  Then
• 31:11
  I
• 31:12
  edit
• 31:12
  it
• 31:12
  horribly,
• 31:13
  and
• 31:13
  then
• 31:14
  I
• 31:14
  post
• 31:14
  it,
• 31:14
  you
• 31:14
  know,
• 31:15
  and
• 31:15
  it's
• 31:15
  just
• 31:15
  like
• 31:15
  an
• 31:15
  angle
• 31:16
  of
• 31:16
  something,
• 31:17
  somebody's
• 31:18
  hand,
• 31:18
  you
• 31:18
  know?
• 31:19
  Yeah.
• 31:19
  And
• 31:19
  then
• 31:20
  people
• 31:20
  are
• 31:20
  like,
• 31:20
  oh,
• 31:20
  my
• 31:20
  God,
• 31:21
  whose
• 31:21
  hand
• 31:21
  is
• 31:21
  that?
• 31:22
  You
• 31:22
  know,
• 31:22
  that
• 31:23
  happened
• 31:23
  with
• 31:23
  Remonstrance.
• 31:24
  I
• 31:24
  took
• 31:24
  like
• 31:24
  a
• 31:24
  photo
• 31:24
  of
• 31:24
  Sapie
• 31:25
  from
• 31:25
  one
• 31:25
  of
• 31:25
  the
• 31:25
  scenes
• 31:26
  and
• 31:26
  they.
• 31:26
  People
• 31:27
  just
• 31:27
  turned
• 31:27
  it
• 31:27
  into,
• 31:27
  like
• 31:28
  one
• 31:28
  of
• 31:28
  the
• 31:28
  stickers
• 31:28
  of
• 31:28
  the
• 31:29
  official
• 31:29
  server.
• 31:29
  I
• 31:29
  don't
• 31:30
  know.
• 31:30
  I
• 31:30
  don't
• 31:30
  even
• 31:30
  know
• 31:30
  what
• 31:30
  that
• 31:31
  happened.
• 31:31
  I
• 31:31
  came
• 31:31
  back
• 31:31
  and
• 31:32
  people
• 31:32
  were
• 31:32
  using
• 31:32
  it
• 31:33
  and
• 31:34
  I
• 31:34
  was
• 31:34
  like,
• 31:34
  yeah,
• 31:34
  but
• 31:35
  that's.
• 31:35
  That's
• 31:35
  the
• 31:35
  thing,
• 31:35
  you
• 31:36
  know,
• 31:36
  like,
• 31:36
  it's
• 31:36
  almost
• 31:36
  like
• 31:37
  you
• 31:37
  make
• 31:38
  them
• 31:38
  want
• 31:38
  more
• 31:38
  than
• 31:39
  what
• 31:39
  they're
• 31:39
  getting,
• 31:39
  you
• 31:40
  know,
• 31:40
  which
• 31:41
  makes
• 31:41
  them
• 31:41
  talk
• 31:41
  about
• 31:42
  it,
• 31:42
  you
• 31:42
  know,
• 31:42
  it's
• 31:42
  not
• 31:43
  so
• 31:43
  much
• 31:43
  about
• 31:43
  here.
• 31:44
  There's
• 31:44
  a
• 31:44
  lot
• 31:44
  of
• 31:44
  content,
• 31:44
  there's
• 31:45
  a
• 31:45
  lot
• 31:45
  of
• 31:45
  things
• 31:45
  for
• 31:45
  the
• 31:46
  future,
• 31:46
  but
• 31:46
  it's
• 31:46
  more.
• 31:47
  And
• 31:48
  just
• 31:48
  to
• 31:48
  finalize
• 31:49
  this
• 31:50
  with
• 31:50
  solar
• 31:51
  balls,
• 31:51
  for
• 31:51
  example,
• 31:52
  we've
• 31:52
  been
• 31:52
  very
• 31:52
  patient.
• 31:53
  And
• 31:53
  I'll
• 31:54
  use
• 31:54
  solar
• 31:54
  balls
• 31:54
  because
• 31:54
  it's
• 31:55
  a
• 31:55
  great
• 31:55
  example.
• 31:55
  Space
• 31:56
  is
• 31:56
  huge.
• 31:57
  Black
• 31:58
  holes,
• 31:58
  galaxies,
• 31:59
  other
• 31:59
  stars.
• 32:00
  In
• 32:00
  the
• 32:01
  four
• 32:01
  years
• 32:01
  we've
• 32:01
  done
• 32:02
  solarables,
• 32:02
  only
• 32:03
  this
• 32:03
  year
• 32:03
  did
• 32:03
  we
• 32:04
  get
• 32:04
  out
• 32:04
  of
• 32:04
  the
• 32:04
  solar
• 32:04
  system.
• 32:05
  And
• 32:05
  that's
• 32:06
  because
• 32:06
  I
• 32:06
  really
• 32:06
  wanted
• 32:07
  to
• 32:07
  create
• 32:07
  this
• 32:07
  vibe
• 32:08
  that,
• 32:08
  like,
• 32:08
  there's
• 32:09
  so
• 32:09
  much
• 32:09
  beyond.
• 32:09
  And
• 32:10
  we
• 32:10
  hint
• 32:10
  at
• 32:10
  it,
• 32:11
  you
• 32:11
  know,
• 32:11
  and
• 32:11
  sometimes
• 32:11
  they
• 32:12
  talk
• 32:12
  about
• 32:12
  imagining
• 32:13
  and
• 32:13
  everybody's
• 32:13
  like,
• 32:13
  when
• 32:14
  are
• 32:14
  we
• 32:14
  gonna
• 32:14
  see
• 32:14
  more?
• 32:15
  And
• 32:15
  then
• 32:15
  we
• 32:16
  start
• 32:16
  to
• 32:16
  see
• 32:16
  a
• 32:16
  bit
• 32:16
  more,
• 32:17
  you
• 32:17
  know,
• 32:17
  it
• 32:17
  takes
• 32:17
  its
• 32:18
  time.
• 32:18
  It's
• 32:19
  sweet,
• 32:19
  sweet
• 32:20
  time,
• 32:20
  you
• 32:20
  know,
• 32:20
  but
• 32:21
  you
• 32:21
  make
• 32:21
  them
• 32:21
  feel
• 32:22
  that
• 32:22
  and
• 32:22
  you
• 32:22
  make
• 32:23
  them
• 32:23
  enjoy
• 32:23
  that
• 32:23
  and
• 32:24
  you
• 32:24
  make
• 32:24
  them
• 32:24
  theorize
• 32:25
  and
• 32:25
  then
• 32:25
  they
• 32:26
  make
• 32:26
  fun
• 32:26
  animations
• 32:27
  of
• 32:27
  what
• 32:27
  they
• 32:27
  imagine
• 32:28
  and
• 32:28
  then
• 32:28
  they're
• 32:28
  all
• 32:28
  proactive.
• 32:30
  And
• 32:31
  that's
• 32:31
  something
• 32:31
  that,
• 32:31
  when,
• 32:32
  when
• 32:32
  I
• 32:32
  mentioned
• 32:32
  earlier,
• 32:32
  some
• 32:33
  copycat
• 32:33
  channels
• 32:33
  that
• 32:34
  came,
• 32:34
  I
• 32:35
  think
• 32:35
  they
• 32:35
  burn
• 32:36
  a
• 32:36
  lot
• 32:36
  of.
• 32:36
  The.
• 32:39
  Possibilities
• 32:39
  early
• 32:39
  on,
• 32:40
  Apple
• 32:40
  calls
• 32:41
  and
• 32:41
  everything.
• 32:41
  And
• 32:41
  then
• 32:42
  you
• 32:42
  run
• 32:42
  out
• 32:42
  of
• 32:42
  topics.
• 32:44
  In
• 32:44
  our
• 32:44
  case,
• 32:44
  we
• 32:45
  still
• 32:45
  have
• 32:45
  so
• 32:45
  much
• 32:45
  to
• 32:46
  cover
• 32:46
  for
• 32:46
  SolarPulse
• 32:47
  because
• 32:47
  we've
• 32:47
  been
• 32:47
  patient
• 32:48
  and
• 32:50
  we've
• 32:50
  made
• 32:50
  other
• 32:50
  things
• 32:51
  very
• 32:51
  interesting
• 32:51
  in
• 32:51
  space
• 32:52
  and
• 32:52
  we
• 32:52
  want
• 32:52
  to
• 32:52
  do
• 32:53
  that
• 32:53
  with
• 32:53
  Ran
• 32:53
  Monster
• 32:53
  and
• 32:53
  there's
• 32:54
  so
• 32:54
  much
• 32:54
  to
• 32:54
  come.
• 32:54
  You
• 32:54
  have
• 32:55
  no
• 32:55
  idea.
• 32:57
  That
• 32:58
  example
• 32:58
  also,
• 32:58
  I
• 32:59
  think,
• 32:59
  really
• 33:00
  is
• 33:00
  a
• 33:01
  fantastic
• 33:01
  example
• 33:01
  of
• 33:02
  how
• 33:02
  you
• 33:02
  kind
• 33:02
  of
• 33:03
  step
• 33:03
  off
• 33:03
  the
• 33:03
  stage
• 33:04
  and
• 33:04
  actually
• 33:05
  mix
• 33:05
  with
• 33:06
  your
• 33:06
  fan
• 33:06
  base
• 33:07
  rather
• 33:07
  than,
• 33:08
  you
• 33:08
  know,
• 33:08
  the,
• 33:09
  the
• 33:09
  old
• 33:09
  traditional
• 33:09
  thing
• 33:10
  was
• 33:10
  somebody's
• 33:10
  on
• 33:11
  the
• 33:11
  stage
• 33:11
  and
• 33:11
  the
• 33:11
  audience
• 33:13
  is
• 33:13
  there
• 33:13
  and
• 33:13
  you
• 33:14
  don't
• 33:14
  kind
• 33:14
  of
• 33:14
  have
• 33:14
  that
• 33:14
  mix
• 33:15
  and
• 33:15
  interaction
• 33:15
  with
• 33:16
  it.
• 33:16
  And
• 33:17
  that's
• 33:17
  a
• 33:17
  brilliant,
• 33:17
  brilliant
• 33:18
  example
• 33:18
  of
• 33:18
  that.
• 33:19
  Yeah,
• 33:20
  like
• 33:20
  fans,
• 33:20
  Fans
• 33:21
  are
• 33:21
  really
• 33:21
  happy
• 33:22
  to
• 33:22
  be
• 33:22
  more
• 33:22
  proactive
• 33:23
  now.
• 33:23
  Like,
• 33:24
  give
• 33:24
  them
• 33:24
  a
• 33:24
  reason
• 33:25
  to
• 33:25
  be
• 33:25
  proactive.
• 33:25
  And
• 33:26
  they
• 33:26
  will
• 33:26
  be
• 33:26
  proactive.
• 33:27
  They
• 33:27
  will.
• 33:28
  There's
• 33:28
  a
• 33:28
  comment
• 33:28
  section,
• 33:29
  like,
• 33:29
  going
• 33:29
  back
• 33:30
  to,
• 33:30
  for
• 33:30
  example,
• 33:30
  Mary's
• 33:31
  mentioned
• 33:32
  earlier,
• 33:32
  like,
• 33:32
  where's
• 33:32
  the
• 33:33
  intro?
• 33:34
  Like,
• 33:35
  I
• 33:35
  think
• 33:35
  you
• 33:35
  once
• 33:35
  told
• 33:36
  me,
• 33:36
  Mary,
• 33:36
  like,
• 33:36
  how
• 33:36
  will
• 33:37
  they
• 33:37
  know
• 33:37
  what
• 33:37
  they're
• 33:37
  watching?
• 33:38
  Because
• 33:38
  that.
• 33:38
  That's
• 33:39
  where
• 33:39
  you
• 33:39
  come
• 33:39
  from.
• 33:39
  And
• 33:40
  I
• 33:40
  think
• 33:40
  the
• 33:40
  answer
• 33:40
  was
• 33:41
  they
• 33:41
  clicked
• 33:41
  on
• 33:41
  it.
• 33:42
  They
• 33:42
  know.
• 33:43
  Yeah,
• 33:43
  they
• 33:43
  saw
• 33:44
  the
• 33:44
  thumbnail
• 33:44
  and
• 33:44
  the
• 33:44
  title.
• 33:46
  And
• 33:46
  is
• 33:46
  the
• 33:47
  audience
• 33:47
  that
• 33:47
  you've
• 33:48
  got
• 33:48
  for
• 33:48
  Run
• 33:48
  Master
• 33:49
  Run
• 33:49
  the
• 33:49
  audience
• 33:49
  you
• 33:50
  thought
• 33:50
  you
• 33:50
  were
• 33:50
  going
• 33:50
  to
• 33:50
  have?
• 33:52
  Are
• 33:52
  they.
• 33:53
  Is
• 33:53
  it
• 33:53
  the
• 33:53
  audience
• 33:54
  you
• 33:54
  imagined
• 33:54
  that
• 33:55
  you've.
• 33:55
  You've
• 33:55
  got?
• 33:56
  You
• 33:56
  know,
• 33:56
  it's,
• 33:56
  it's
• 33:57
  funny.
• 33:57
  Like,
• 33:58
  I
• 33:59
  think
• 33:59
  Ram
• 33:59
  Monster
• 34:00
  Run
• 34:00
  has
• 34:01
  like.
• 34:01
  It's
• 34:02
  like
• 34:02
  a
• 34:02
  marriage
• 34:02
  of
• 34:03
  the
• 34:03
  digital
• 34:04
  first
• 34:04
  type
• 34:04
  of
• 34:04
  audience
• 34:05
  that
• 34:05
  we
• 34:05
  get
• 34:05
  nowadays
• 34:06
  with
• 34:06
  a
• 34:06
  more
• 34:06
  mainstream
• 34:07
  type
• 34:07
  of
• 34:08
  project.
• 34:09
  By
• 34:09
  that
• 34:09
  I
• 34:09
  mean,
• 34:09
  like,
• 34:10
  we
• 34:10
  were
• 34:10
  aiming
• 34:10
  for
• 34:11
  a
• 34:11
  very
• 34:11
  broad
• 34:11
  audience.
• 34:13
  We
• 34:13
  really
• 34:13
  wanted
• 34:14
  something
• 34:14
  that
• 34:14
  everybody
• 34:14
  can
• 34:15
  watch
• 34:15
  and
• 34:15
  enjoy
• 34:15
  and
• 34:15
  sit
• 34:16
  down.
• 34:16
  Like,
• 34:17
  I,
• 34:18
  like,
• 34:18
  I'm
• 34:19
  a
• 34:19
  big
• 34:19
  fan
• 34:19
  of.
• 34:20
  Like,
• 34:20
  I
• 34:20
  have
• 34:21
  a
• 34:21
  lot
• 34:21
  of,
• 34:21
  like,
• 34:22
  some
• 34:22
  shows
• 34:22
  that
• 34:22
  I
• 34:22
  watched
• 34:23
  when
• 34:23
  I
• 34:23
  was
• 34:23
  growing
• 34:23
  up.
• 34:24
  I
• 34:24
  still
• 34:24
  love
• 34:25
  to
• 34:25
  this
• 34:25
  day
• 34:26
  because
• 34:27
  of
• 34:27
  the
• 34:27
  way,
• 34:27
  you
• 34:28
  know,
• 34:28
  like,
• 34:28
  there
• 34:28
  was
• 34:28
  something
• 34:28
  that
• 34:29
  you
• 34:29
  enjoy
• 34:29
  as
• 34:29
  a
• 34:29
  kid
• 34:29
  and
• 34:30
  maybe
• 34:30
  there's
• 34:30
  other
• 34:30
  layers
• 34:31
  that
• 34:31
  you
• 34:31
  enjoy
• 34:31
  when
• 34:32
  you
• 34:32
  grow
• 34:32
  up.
• 34:33
  And
• 34:33
  that's
• 34:33
  something
• 34:33
  that
• 34:33
  I
• 34:34
  really
• 34:34
  try
• 34:34
  to
• 34:34
  bring
• 34:35
  when
• 34:35
  I
• 34:35
  write
• 34:35
  stories.
• 34:36
  Something
• 34:36
  that
• 34:36
  just
• 34:37
  has
• 34:37
  more
• 34:38
  nuance
• 34:38
  and
• 34:39
  more
• 34:39
  layers
• 34:39
  and
• 34:39
  more
• 34:40
  layers
• 34:40
  to
• 34:40
  peel
• 34:42
  the
• 34:42
  more
• 34:43
  you
• 34:43
  maybe
• 34:43
  grow
• 34:43
  up.
• 34:44
  In
• 34:44
  the
• 34:44
  end,
• 34:45
  Ramon's
• 34:45
  story
• 34:45
  is
• 34:45
  a
• 34:45
  story
• 34:46
  about
• 34:47
  Kids
• 34:49
  having
• 34:50
  to
• 34:50
  deal
• 34:50
  with
• 34:50
  a
• 34:50
  very
• 34:51
  adult,
• 34:51
  very
• 34:51
  dangerous
• 34:52
  world.
• 34:52
  And
• 34:52
  I
• 34:52
  think
• 34:53
  all
• 34:53
  of
• 34:53
  us,
• 34:53
  even
• 34:53
  as
• 34:54
  adults,
• 34:54
  can
• 34:54
  relate
• 34:55
  to
• 34:55
  that
• 34:55
  at
• 34:55
  certain
• 34:55
  degree.
• 34:56
  We
• 34:56
  are
• 34:56
  all
• 34:56
  kids
• 34:57
  deep
• 34:57
  inside
• 34:57
  that
• 34:58
  at
• 34:58
  one
• 34:58
  point
• 34:59
  had
• 34:59
  to
• 34:59
  get
• 34:59
  out
• 34:59
  of
• 35:00
  our
• 35:00
  house
• 35:00
  and
• 35:01
  figure
• 35:01
  out
• 35:01
  things
• 35:02
  and
• 35:02
  we
• 35:02
  don't
• 35:03
  understand
• 35:03
  everything.
• 35:04
  So
• 35:05
  at
• 35:05
  the
• 35:06
  heart,
• 35:06
  that
• 35:06
  story
• 35:07
  appeals
• 35:07
  to
• 35:07
  a
• 35:07
  broader
• 35:08
  audience.
• 35:08
  And
• 35:08
  I
• 35:08
  think
• 35:08
  that's
• 35:09
  what
• 35:09
  we
• 35:09
  aim
• 35:09
  for.
• 35:10
  A
• 35:10
  digital
• 35:11
  space
• 35:11
  allows
• 35:12
  that,
• 35:12
  allows
• 35:13
  that
• 35:13
  beautifully.
• 35:14
  We
• 35:14
  don't
• 35:14
  need
• 35:14
  to
• 35:14
  do
• 35:14
  a
• 35:15
  thing
• 35:15
  that's
• 35:15
  only
• 35:15
  for
• 35:15
  adults.
• 35:16
  We
• 35:16
  wanted
• 35:16
  to.
• 35:17
  And
• 35:17
  that's
• 35:17
  why
• 35:17
  I
• 35:17
  think
• 35:17
  a
• 35:17
  lot
• 35:18
  of
• 35:18
  people,
• 35:18
  at
• 35:18
  first
• 35:19
  we
• 35:19
  saw
• 35:20
  a
• 35:20
  lot
• 35:20
  of
• 35:20
  comments,
• 35:20
  people
• 35:20
  trying
• 35:21
  to
• 35:21
  figure
• 35:21
  out,
• 35:21
  okay,
• 35:22
  but
• 35:22
  this
• 35:22
  is
• 35:23
  not
• 35:23
  as
• 35:23
  dark
• 35:23
  as
• 35:23
  some
• 35:24
  of
• 35:24
  the
• 35:24
  other
• 35:24
  independent
• 35:24
  animation
• 35:25
  we've
• 35:25
  seen.
• 35:25
  Like,
• 35:25
  where's
• 35:26
  the
• 35:26
  cursing?
• 35:26
  Where's
• 35:27
  the
• 35:27
  gore?
• 35:27
  You
• 35:27
  know,
• 35:27
  it's
• 35:28
  like
• 35:29
  we
• 35:29
  don't
• 35:29
  want
• 35:29
  to
• 35:30
  make
• 35:30
  younger
• 35:31
  audiences,
• 35:32
  we
• 35:33
  want
• 35:33
  to
• 35:33
  be
• 35:33
  responsible
• 35:33
  with
• 35:34
  them,
• 35:34
  you
• 35:34
  know,
• 35:34
  but
• 35:34
  you're
• 35:35
  going
• 35:35
  to
• 35:35
  get
• 35:35
  themes
• 35:35
  that
• 35:35
  are
• 35:36
  going
• 35:36
  to
• 35:36
  be
• 35:36
  still
• 35:36
  a
• 35:37
  bit
• 35:37
  heavier,
• 35:37
  you
• 35:37
  know.
• 35:39
  So
• 35:40
  to
• 35:40
  answer
• 35:40
  your
• 35:40
  question.
• 35:41
  Oh,
• 35:42
  I'm
• 35:42
  sorry,
• 35:42
  Albro,
• 35:43
  I
• 35:43
  just
• 35:43
  was
• 35:43
  going
• 35:43
  to
• 35:43
  answer
• 35:44
  the
• 35:44
  question
• 35:44
  and
• 35:44
  say
• 35:45
  yes,
• 35:45
  I
• 35:45
  actually
• 35:45
  think
• 35:46
  the
• 35:46
  audience
• 35:46
  that
• 35:46
  we're
• 35:47
  getting
• 35:47
  is
• 35:47
  the
• 35:47
  audience
• 35:48
  we
• 35:48
  expected.
• 35:50
  What
• 35:50
  would
• 35:50
  you
• 35:51
  agree?
• 35:52
  For
• 35:52
  sure.
• 35:52
  Yeah,
• 35:53
  for
• 35:53
  sure.
• 35:54
  And
• 35:54
  a
• 35:55
  lot
• 35:55
  of
• 35:55
  audience
• 35:55
  are
• 35:55
  starting
• 35:56
  to
• 35:56
  discover
• 35:56
  that,
• 35:56
  hey,
• 35:57
  I
• 35:57
  didn't
• 35:57
  thought
• 35:57
  it
• 35:57
  was
• 35:58
  for
• 35:58
  me,
• 35:58
  but
• 35:58
  actually
• 35:58
  it
• 35:59
  is.
• 36:00
  So
• 36:00
  some
• 36:00
  other
• 36:01
  older
• 36:01
  audiences,
• 36:02
  some
• 36:02
  younger
• 36:02
  audiences.
• 36:03
  Yeah,
• 36:03
  we
• 36:03
  got
• 36:03
  what
• 36:04
  we
• 36:04
  want.
• 36:05
  That,
• 36:05
  that,
• 36:05
  that
• 36:06
  you
• 36:06
  do
• 36:06
  get
• 36:06
  that
• 36:07
  freedom
• 36:08
  much
• 36:08
  more
• 36:08
  when
• 36:09
  you
• 36:09
  go
• 36:09
  digital
• 36:09
  first
• 36:10
  in
• 36:10
  the
• 36:10
  sense
• 36:10
  that
• 36:11
  you.
• 36:13
  TV
• 36:13
  tends
• 36:13
  to
• 36:14
  commission
• 36:14
  and
• 36:15
  stream
• 36:16
  in
• 36:16
  very
• 36:17
  defined
• 36:17
  kind
• 36:17
  of
• 36:18
  age
• 36:18
  brackets,
• 36:18
  whereas
• 36:19
  they're,
• 36:20
  they're,
• 36:20
  they
• 36:20
  have
• 36:20
  elastic
• 36:21
  sides
• 36:21
  on
• 36:22
  places
• 36:22
  like
• 36:22
  YouTube,
• 36:22
  which
• 36:23
  I
• 36:23
  think
• 36:23
  is
• 36:24
  really
• 36:24
  beneficial.
• 36:25
  But
• 36:25
  are
• 36:26
  you
• 36:26
  in
• 36:26
  conversations
• 36:27
  with
• 36:27
  platforms
• 36:28
  or,
• 36:29
  you
• 36:30
  know,
• 36:30
  streamers
• 36:31
  about
• 36:31
  Run
• 36:31
  Monster
• 36:32
  Run?
• 36:32
  Mary,
• 36:32
  what
• 36:33
  are
• 36:33
  you
• 36:33
  doing
• 36:33
  with
• 36:33
  Run
• 36:34
  Monster
• 36:34
  Run
• 36:34
  in
• 36:35
  your
• 36:35
  world?
• 36:35
  What
• 36:35
  kind
• 36:35
  of
• 36:36
  partnerships
• 36:36
  are
• 36:36
  you
• 36:36
  looking
• 36:37
  for?
• 36:37
  Right
• 36:38
  now
• 36:38
  we're
• 36:38
  in
• 36:38
  the
• 36:38
  very
• 36:38
  fortunate
• 36:39
  position
• 36:39
  of
• 36:40
  people
• 36:40
  kind
• 36:40
  of
• 36:41
  coming
• 36:41
  to
• 36:41
  us
• 36:42
  to
• 36:42
  inquire.
• 36:44
  It's
• 36:44
  pretty
• 36:44
  early
• 36:44
  stages.
• 36:45
  We've
• 36:45
  just
• 36:46
  launched
• 36:46
  two
• 36:46
  weeks
• 36:47
  ago.
• 36:47
  I
• 36:47
  think
• 36:47
  we're
• 36:48
  up
• 36:48
  over
• 36:49
  including
• 36:49
  the
• 36:49
  shorts.
• 36:50
  We
• 36:50
  must
• 36:50
  be
• 36:50
  well
• 36:50
  over
• 36:51
  20
• 36:51
  million
• 36:51
  by
• 36:52
  now.
• 36:54
  And
• 36:55
  I
• 36:55
  think
• 36:55
  that
• 36:55
  the
• 36:56
  kind
• 36:56
  of
• 36:56
  partner
• 36:56
  we're
• 36:56
  looking
• 36:57
  for,
• 36:58
  if
• 36:58
  anyone,
• 36:59
  I
• 36:59
  think
• 36:59
  we're
• 36:59
  prepared
• 37:00
  to
• 37:00
  make
• 37:00
  the
• 37:00
  whole
• 37:00
  series
• 37:01
  ourselves.
• 37:02
  But
• 37:02
  I
• 37:02
  think
• 37:02
  a
• 37:03
  strategic
• 37:03
  partner
• 37:04
  that
• 37:04
  is
• 37:05
  very
• 37:05
  well
• 37:05
  aligned
• 37:06
  with
• 37:06
  the
• 37:06
  creative
• 37:07
  vision
• 37:08
  of
• 37:08
  Alvaro.
• 37:09
  I
• 37:09
  think
• 37:10
  that's
• 37:10
  the
• 37:10
  kind
• 37:10
  of
• 37:11
  partner
• 37:11
  we
• 37:11
  would
• 37:11
  want
• 37:12
  somebody
• 37:12
  who
• 37:13
  recognizes
• 37:14
  and
• 37:14
  appreciates
• 37:15
  the
• 37:15
  digital
• 37:16
  efforts
• 37:16
  helmed
• 37:17
  by
• 37:17
  Oliver
• 37:19
  and
• 37:19
  the
• 37:19
  creative
• 37:20
  vision
• 37:20
  of
• 37:20
  Alvaro.
• 37:21
  I
• 37:21
  think
• 37:21
  that's
• 37:21
  really
• 37:22
  important.
• 37:22
  You
• 37:22
  Know,
• 37:22
  we
• 37:23
  came
• 37:23
  this
• 37:23
  far
• 37:23
  because
• 37:25
  they're
• 37:25
  really
• 37:25
  talented
• 37:26
  guys,
• 37:27
  and
• 37:28
  so
• 37:29
  we
• 37:29
  would
• 37:29
  want
• 37:29
  somebody
• 37:30
  who's
• 37:30
  as
• 37:30
  passionate
• 37:31
  as
• 37:31
  we
• 37:31
  are
• 37:31
  about
• 37:32
  the
• 37:32
  vision.
• 37:33
  Yeah.
• 37:33
  And
• 37:33
  one
• 37:34
  thing
• 37:34
  that
• 37:34
  we
• 37:35
  back
• 37:35
  to
• 37:35
  the
• 37:35
  kind
• 37:35
  of
• 37:36
  the
• 37:36
  content
• 37:36
  is
• 37:36
  the
• 37:36
  marketing.
• 37:37
  The
• 37:37
  IP
• 37:37
  is
• 37:37
  the
• 37:37
  marketing.
• 37:38
  Again,
• 37:39
  we
• 37:39
  see
• 37:40
  great
• 37:40
  potential
• 37:40
  for
• 37:40
  a
• 37:40
  partnership
• 37:41
  wherein
• 37:42
  that
• 37:42
  the
• 37:43
  fact
• 37:43
  that
• 37:43
  we
• 37:43
  are
• 37:43
  on
• 37:43
  YouTube
• 37:44
  and
• 37:44
  we
• 37:44
  are
• 37:44
  able
• 37:44
  to
• 37:44
  reach
• 37:45
  tens
• 37:45
  of
• 37:45
  millions
• 37:45
  of
• 37:45
  people,
• 37:47
  it
• 37:47
  can
• 37:47
  become
• 37:48
  a
• 37:48
  funnel
• 37:49
  into
• 37:49
  a
• 37:49
  subscription
• 37:50
  and
• 37:50
  a
• 37:50
  platform
• 37:50
  that
• 37:50
  wants
• 37:51
  to
• 37:52
  have,
• 37:52
  let's
• 37:52
  say,
• 37:52
  early
• 37:52
  access,
• 37:53
  similar
• 37:53
  to
• 37:53
  solar
• 37:54
  balls.
• 37:54
  We
• 37:54
  are
• 37:54
  the
• 37:54
  biggest
• 37:55
  patron
• 37:55
  in
• 37:55
  the
• 37:55
  world
• 37:56
  for
• 37:56
  animation.
• 37:57
  We
• 37:57
  can
• 37:57
  also
• 37:58
  do
• 37:58
  a
• 37:58
  deal
• 37:58
  with
• 37:58
  a
• 37:59
  platform
• 37:59
  or
• 37:59
  some
• 38:00
  kind
• 38:00
  of
• 38:00
  partner
• 38:01
  where
• 38:01
  they
• 38:01
  get
• 38:01
  that
• 38:02
  similar
• 38:02
  benefit,
• 38:02
  but
• 38:02
  it's
• 38:03
  onto
• 38:03
  their
• 38:03
  platform.
• 38:03
  So
• 38:04
  I
• 38:04
  think
• 38:04
  this
• 38:04
  new
• 38:04
  world
• 38:05
  where
• 38:06
  commissioners
• 38:06
  don't
• 38:07
  need
• 38:07
  to
• 38:07
  bet
• 38:07
  just
• 38:07
  on
• 38:07
  the
• 38:07
  creative,
• 38:08
  they
• 38:08
  can
• 38:08
  also
• 38:08
  bet
• 38:09
  on
• 38:09
  the
• 38:09
  business
• 38:09
  opportunity
• 38:10
  of
• 38:10
  the
• 38:11
  subscription
• 38:11
  revenue
• 38:12
  and
• 38:12
  the
• 38:12
  new
• 38:13
  platform
• 38:13
  users.
• 38:15
  I
• 38:15
  think
• 38:16
  that's
• 38:16
  going
• 38:16
  to
• 38:16
  be
• 38:16
  super
• 38:16
  interesting
• 38:17
  if
• 38:17
  the
• 38:17
  kind
• 38:18
  of
• 38:18
  acquisition
• 38:18
  team
• 38:19
  and
• 38:19
  licensing
• 38:19
  teams
• 38:20
  are
• 38:20
  able
• 38:20
  to
• 38:21
  find
• 38:21
  a
• 38:22
  way
• 38:22
  of
• 38:22
  modeling
• 38:22
  that
• 38:23
  and
• 38:23
  kind
• 38:24
  of
• 38:24
  respect
• 38:24
  it,
• 38:24
  because
• 38:24
  it's
• 38:25
  a
• 38:25
  big
• 38:25
  opportunity.
• 38:25
  If
• 38:25
  they
• 38:26
  can
• 38:26
  find
• 38:26
  that
• 38:27
  instead
• 38:27
  of
• 38:27
  those
• 38:27
  two
• 38:27
  things
• 38:27
  being
• 38:28
  separate.
• 38:28
  And
• 38:28
  then
• 38:28
  you
• 38:29
  have
• 38:29
  the
• 38:29
  team
• 38:29
  who
• 38:30
  wants
• 38:30
  to
• 38:30
  get
• 38:30
  new
• 38:30
  users
• 38:30
  and
• 38:31
  you
• 38:31
  have
• 38:31
  the
• 38:31
  team
• 38:31
  who
• 38:31
  does
• 38:31
  the
• 38:31
  creative,
• 38:32
  and
• 38:32
  they're
• 38:32
  just
• 38:32
  like
• 38:32
  too
• 38:32
  separate.
• 38:33
  And
• 38:33
  you're
• 38:34
  missing
• 38:34
  out
• 38:34
  on
• 38:34
  this
• 38:34
  new
• 38:34
  world.
• 38:35
  Yeah.
• 38:36
  I
• 38:37
  think
• 38:37
  the
• 38:37
  word
• 38:37
  there
• 38:37
  for
• 38:37
  me,
• 38:38
  Oliver,
• 38:38
  is
• 38:38
  respect.
• 38:39
  To
• 38:39
  respect
• 38:39
  it.
• 38:39
  Right.
• 38:40
  It's
• 38:40
  like
• 38:40
  you
• 38:40
  guys
• 38:40
  are
• 38:40
  building
• 38:41
  independently
• 38:41
  one
• 38:42
  way
• 38:42
  or
• 38:42
  another,
• 38:43
  and
• 38:44
  you're
• 38:44
  not
• 38:44
  going
• 38:44
  to
• 38:45
  give
• 38:45
  that
• 38:45
  up.
• 38:45
  You
• 38:45
  know
• 38:45
  what
• 38:46
  I
• 38:46
  mean?
• 38:46
  It's
• 38:46
  not
• 38:46
  this.
• 38:47
  That
• 38:47
  platform
• 38:48
  opportunity
• 38:49
  is
• 38:49
  not
• 38:49
  that
• 38:49
  golden
• 38:50
  ticket
• 38:50
  anymore
• 38:51
  because
• 38:51
  you've
• 38:52
  got
• 38:52
  your
• 38:52
  own
• 38:52
  golden
• 38:53
  ticket.
• 38:54
  And
• 38:54
  it's
• 38:54
  just.
• 38:55
  It's
• 38:55
  an
• 38:55
  opportunity
• 38:55
  to
• 38:55
  amplify
• 38:56
  what
• 38:56
  you're
• 38:56
  doing
• 38:57
  yet,
• 38:57
  like
• 38:58
  you
• 38:58
  said,
• 38:58
  Mary,
• 38:58
  to
• 38:58
  scope
• 38:59
  it
• 38:59
  out
• 38:59
  into
• 38:59
  something,
• 39:00
  you
• 39:00
  know,
• 39:00
  that
• 39:00
  could
• 39:00
  be
• 39:01
  wildly
• 39:01
  humongous,
• 39:03
  but
• 39:03
  it
• 39:03
  needs
• 39:03
  to
• 39:03
  be
• 39:04
  done
• 39:04
  with
• 39:04
  respect
• 39:05
  to
• 39:05
  what
• 39:05
  you
• 39:05
  already
• 39:06
  have
• 39:06
  on
• 39:06
  your
• 39:06
  own
• 39:06
  steam.
• 39:07
  Yeah,
• 39:08
  there's
• 39:08
  definitely
• 39:08
  like
• 39:08
  one
• 39:09
  plus
• 39:09
  one
• 39:09
  equals
• 39:09
  three.
• 39:10
  Some
• 39:10
  kind
• 39:10
  of
• 39:10
  scenario
• 39:11
  where
• 39:11
  we
• 39:11
  can
• 39:11
  find
• 39:11
  that.
• 39:12
  Win.
• 39:12
  Win.
• 39:12
  We
• 39:13
  both
• 39:13
  create
• 39:13
  more
• 39:13
  from
• 39:14
  what
• 39:14
  we
• 39:14
  each
• 39:14
  have.
• 39:15
  And,
• 39:16
  yeah,
• 39:16
  we
• 39:16
  really
• 39:16
  think
• 39:16
  there's
• 39:17
  something
• 39:17
  there.
• 39:17
  So
• 39:17
  we're
• 39:17
  talking
• 39:17
  to
• 39:18
  some
• 39:18
  big
• 39:18
  players
• 39:19
  and
• 39:19
  we're
• 39:19
  looking
• 39:19
  forward
• 39:19
  to
• 39:19
  that
• 39:20
  in
• 39:20
  the
• 39:21
  coming
• 39:21
  weeks
• 39:21
  and
• 39:21
  months
• 39:22
  as
• 39:22
  we
• 39:22
  explore
• 39:23
  what
• 39:23
  that's
• 39:23
  going
• 39:23
  to
• 39:23
  look
• 39:23
  like.
• 39:24
  Yeah.
• 39:26
  Amazing.
• 39:27
  Thank
• 39:28
  you
• 39:28
  so
• 39:28
  much,
• 39:29
  Oliver,
• 39:29
  Alvaro
• 39:30
  and
• 39:30
  Mary,
• 39:30
  this
• 39:31
  has
• 39:31
  been
• 39:31
  absolutely
• 39:32
  fascinating.
• 39:32
  We,
• 39:32
  of
• 39:33
  course,
• 39:33
  want
• 39:33
  you
• 39:33
  to
• 39:33
  come
• 39:34
  back
• 39:34
  at
• 39:34
  some
• 39:34
  point
• 39:35
  in
• 39:35
  the
• 39:35
  future.
• 39:36
  If
• 39:36
  you'll
• 39:37
  join
• 39:37
  us
• 39:37
  when
• 39:38
  I
• 39:38
  have
• 39:38
  no
• 39:38
  doubt
• 39:39
  that
• 39:39
  Ron.
• 39:39
  Monster.
• 39:40
  Ron.
• 39:40
  We're
• 39:40
  going
• 39:40
  to
• 39:40
  be
• 39:40
  hearing
• 39:41
  a
• 39:41
  lot
• 39:41
  more
• 39:41
  of.
• 39:41
  Deal.
• 39:42
  We
• 39:42
  want
• 39:42
  the
• 39:42
  exclusive.
• 39:42
  Yeah,
• 39:43
  exactly.
• 39:43
  We
• 39:44
  come
• 39:44
  back
• 39:44
  here
• 39:44
  first.
• 39:45
  Yeah,
• 39:46
  you
• 39:46
  better.
• 39:47
  I'm
• 39:48
  gonna.
• 39:48
  I'm
• 39:48
  gonna
• 39:49
  let
• 39:49
  Andy
• 39:49
  do
• 39:49
  our
• 39:50
  sign
• 39:50
  off.
• 39:51
  Okay.
• 39:52
  Thanks,
• 39:52
  Joe.
• 39:52
  And
• 39:52
  thanks,
• 39:53
  everyone.
• 39:53
  That
• 39:53
  was
• 39:54
  really
• 39:54
  fascinating
• 39:54
  chat.
• 39:55
  Hope
• 39:55
  you
• 39:55
  guys
• 39:56
  enjoyed
• 39:56
  listening.
• 39:57
  And
• 39:57
  please
• 39:58
  like
• 39:58
  and
• 39:58
  subscribe
• 39:59
  and
• 39:59
  find
• 39:59
  us
• 40:00
  wherever
• 40:00
  you
• 40:00
  get
• 40:00
  your
• 40:00
  podcasts
• 40:01
  and
• 40:01
  we'll
• 40:01
  see
• 40:02
  you
• 40:02
  all
• 40:02
  next
• 40:02
  week.