Turning Data Into Real Business Impact
In this episode, Amir welcomes Barb Wixom, Principal Research Scientist at MIT Sloan’s Center for Information Systems Research, to unpack what data monetization truly means and why most organizations misunderstand it. Barb shares insights from three decades of research and her new book, explaining the three real ways to convert data into financial value and the core capabilities companies need to do it right. This is a must-listen for anyone serious about turning data into measurable business impact rather than just buzzwords.
Key Takeaways
• There are only three ways to monetize data…
The skinny
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