Latest / Build Your Tribe | Grow Your Business with Social Media
Hashtags Are Dead | Here's How To 10X Your Followers Without Them - 886
In this episode, Brock Johnson explains why hashtags are effectively dead on Instagram and what you should be doing instead to grow in 2026. He looks at platform changes and data, including the SocialPilot study and statements from Adam Mosseri, along with Instagram removing the ability to follow hashtags, eliminating their presence in the feed, and removing the “recents” section.
Brock breaks down the strategies that are replacing hashtags, starting with Instagram SEO—how to use keywords in your captions, on-screen text, audio, and even comments to improve discoverability. He also covers…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.