Mark Deacon's Marketing Hub: AI Revenue Engine
Canibuild's sales team used to record personalised prospect videos by hand. Each one took 15 to 20 minutes, so reps did them in bursts, when they had spare time. Mark Deacon replaced that routine with a system that scripts, produces and tracks the videos, and he opens his screen to show every step.
Mark is Chief AI Officer at Canibuild. He has spent his career leading sales, marketing and customer success teams, and he does not write code. He built the Marketing Hub, an internal platform where Canibuild's teams serve themselves instead of queuing for engineering.
The outreach video tool is…
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