Latest / All Business with Jeffrey Hayzlett
From Mad Men to Machines: Kevin Lee on the Real Future of Digital Advertising
Digital marketing didn’t just evolve, it got flipped on its head. In this episode of All Business, Jeffrey Hayzlett sits down with Kevin Lee, Executive Chairman and Co-Founder of Didit, a true pioneer who’s been in the game since before Google, before SEO was a buzzword, and before ads were bought with a click instead of a martini.
Kevin breaks down how programmatic buying changed everything, why AI and chatbots are rewriting the rules of search, and what executives must understand about authenticity, content, and brand trust in a cookie-less, algorithm-driven world. From separating hype from…
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