Latest / #WisdomOfWomen Show / Ready to Harness AI for Business Growth? Insights from a Silicon Valley Leader, Jenny Kay Pollock

Transcript

Ready to Harness AI for Business Growth? Insights from a Silicon Valley Leader, Jenny Kay Pollock · #WisdomOfWomen Show

• 0:00
  Fun.
• 0:00
  Welcome
• 0:01
  to
• 0:01
  the
• 0:01
  Wisdom
• 0:02
  of
• 0:02
  Women
• 0:02
  show.
• 0:03
  We
• 0:03
  are
• 0:03
  dedicated
• 0:04
  to
• 0:04
  amplifying
• 0:05
  the
• 0:05
  voice
• 0:06
  of
• 0:06
  women
• 0:07
  in
• 0:07
  business.
• 0:08
  And
• 0:09
  folks,
• 0:09
  a
• 0:09
  new
• 0:10
  model
• 0:10
  of
• 0:10
  leadership
• 0:11
  is
• 0:11
  emerging
• 0:12
  and
• 0:12
  we
• 0:12
  are
• 0:13
  here
• 0:13
  to
• 0:14
  amplify
• 0:14
  the
• 0:14
  voices
• 0:15
  of
• 0:15
  women
• 0:16
  leading
• 0:17
  the
• 0:17
  way.
• 0:18
  I
• 0:18
  am
• 0:19
  your
• 0:19
  host,
• 0:19
  Coco
• 0:20
  Salman,
• 0:21
  five
• 0:21
  time
• 0:21
  founder,
• 0:22
  impact
• 0:22
  investor
• 0:23
  and
• 0:23
  creator
• 0:24
  of
• 0:24
  the
• 0:24
  Force
• 0:24
  for
• 0:25
  Good
• 0:25
  system.
• 0:26
  Thank
• 0:27
  you
• 0:27
  for
• 0:27
  joining
• 0:28
  us
• 0:28
  today
• 0:28
  as
• 0:28
  we
• 0:28
  illuminate
• 0:29
  the
• 0:29
  path
• 0:30
  to
• 0:30
  unlocking
• 0:31
  opportunities
• 0:32
  and
• 0:32
  prosperity
• 0:33
  for
• 0:34
  women
• 0:34
  led
• 0:35
  enterprises
• 0:36
  by
• 0:36
  amplifying
• 0:37
  the
• 0:37
  unique
• 0:38
  voice
• 0:38
  and
• 0:38
  wisdom
• 0:39
  of
• 0:39
  women
• 0:40
  today.
• 0:40
  We
• 0:41
  have
• 0:41
  a
• 0:41
  very
• 0:42
  important
• 0:42
  guest,
• 0:43
  someone
• 0:43
  that
• 0:44
  I've
• 0:44
  been
• 0:45
  following
• 0:45
  on
• 0:46
  LinkedIn
• 0:47
  and
• 0:47
  getting
• 0:48
  to
• 0:48
  know
• 0:49
  in,
• 0:49
  in
• 0:49
  the
• 0:50
  online
• 0:50
  circles
• 0:51
  and
• 0:52
  really
• 0:52
  finding
• 0:53
  deep
• 0:53
  connection
• 0:54
  and
• 0:54
  this,
• 0:54
  this.
• 0:55
  Today
• 0:55
  we
• 0:55
  have
• 0:55
  Jenny
• 0:56
  K.
• 0:57
  Pollock.
• 0:58
  Jenny
• 0:59
  is
• 0:59
  a
• 0:59
  Silicon
• 1:00
  Valley
• 1:01
  leader
• 1:01
  with
• 1:02
  over
• 1:02
  a
• 1:02
  decade
• 1:03
  of
• 1:03
  experience
• 1:03
  in
• 1:04
  driving
• 1:04
  growth
• 1:05
  and
• 1:06
  revenue
• 1:07
  for
• 1:07
  high
• 1:07
  tech,
• 1:08
  B2C
• 1:09
  and
• 1:09
  SAS
• 1:10
  companies.
• 1:11
  As
• 1:11
  co
• 1:12
  founder
• 1:13
  of
• 1:13
  Women
• 1:14
  and
• 1:15
  AI,
• 1:15
  gotta
• 1:16
  check
• 1:16
  it
• 1:16
  out,
• 1:16
  Women
• 1:17
  and
• 1:17
  AI.
• 1:18
  She
• 1:18
  champions
• 1:19
  diversity
• 1:20
  in
• 1:21
  tech,
• 1:21
  spotlighting
• 1:23
  women
• 1:23
  leaders
• 1:24
  in
• 1:24
  artificial
• 1:25
  intelligence.
• 1:26
  Known
• 1:26
  for
• 1:27
  boosting
• 1:28
  mobile
• 1:28
  app
• 1:29
  productivity
• 1:30
  by
• 1:30
  200%
• 1:32
  and
• 1:33
  reducing
• 1:34
  churn
• 1:35
  globally,
• 1:36
  Jenny
• 1:36
  is
• 1:36
  a
• 1:37
  trusted
• 1:37
  expert
• 1:38
  in
• 1:38
  growth
• 1:38
  and
• 1:39
  monetization.
• 1:40
  She
• 1:41
  excels
• 1:42
  at
• 1:42
  building
• 1:42
  high
• 1:42
  performing
• 1:43
  teams
• 1:44
  and
• 1:45
  mentoring
• 1:45
  upcoming
• 1:46
  tech
• 1:47
  talent.
• 1:47
  How
• 1:48
  cool
• 1:48
  is
• 1:48
  that?
• 1:49
  Especially
• 1:49
  women.
• 1:50
  So
• 1:51
  her
• 1:51
  commitment
• 1:51
  to
• 1:51
  impactful
• 1:52
  change
• 1:52
  makes
• 1:53
  her
• 1:53
  a
• 1:53
  valued
• 1:54
  leader
• 1:54
  for
• 1:55
  founders
• 1:56
  focused
• 1:56
  on
• 1:56
  scaling
• 1:57
  businesses
• 1:57
  with
• 1:58
  purpose
• 1:58
  and
• 1:59
  profitability.
• 2:00
  It
• 2:00
  is
• 2:00
  so
• 2:01
  exciting
• 2:01
  to
• 2:01
  be
• 2:01
  with
• 2:02
  you
• 2:02
  Jenny.
• 2:02
  Thank
• 2:03
  you
• 2:03
  for
• 2:03
  being
• 2:04
  here
• 2:04
  Coco.
• 2:05
  Thank
• 2:05
  you
• 2:05
  for
• 2:06
  having
• 2:06
  me.
• 2:06
  And
• 2:06
  it
• 2:06
  has
• 2:07
  been
• 2:07
  so
• 2:08
  great
• 2:08
  connecting
• 2:09
  with
• 2:09
  you
• 2:09
  online
• 2:10
  and
• 2:10
  learning
• 2:10
  from
• 2:10
  you
• 2:11
  and
• 2:11
  your
• 2:11
  community
• 2:12
  and
• 2:12
  listening
• 2:12
  to
• 2:13
  the
• 2:13
  podcast
• 2:13
  and
• 2:13
  I
• 2:14
  just,
• 2:14
  I
• 2:14
  feel
• 2:15
  like
• 2:15
  we're
• 2:15
  so
• 2:15
  values
• 2:15
  aligned
• 2:16
  in
• 2:16
  elevating
• 2:17
  the
• 2:17
  voices
• 2:17
  of
• 2:17
  women
• 2:18
  and
• 2:19
  that
• 2:19
  is
• 2:19
  why
• 2:19
  I'm
• 2:20
  so
• 2:20
  excited
• 2:20
  to
• 2:20
  be
• 2:20
  here
• 2:21
  today.
• 2:21
  Yay,
• 2:22
  me
• 2:23
  too,
• 2:23
  me
• 2:23
  too.
• 2:23
  And,
• 2:24
  and
• 2:24
  for
• 2:24
  everybody
• 2:25
  listening,
• 2:26
  Jenny
• 2:26
  has
• 2:27
  an
• 2:27
  just
• 2:28
  an
• 2:28
  over
• 2:28
  the
• 2:28
  top
• 2:28
  great
• 2:29
  podcast.
• 2:30
  You
• 2:30
  must
• 2:30
  go
• 2:31
  and
• 2:31
  listen
• 2:31
  to
• 2:31
  it.
• 2:32
  Women
• 2:32
  and
• 2:32
  AI.
• 2:33
  You
• 2:33
  will
• 2:34
  love,
• 2:35
  love,
• 2:35
  love
• 2:36
  being
• 2:36
  a
• 2:37
  listener
• 2:37
  and
• 2:37
  the
• 2:37
  stories
• 2:38
  and
• 2:38
  you'll
• 2:38
  learn.
• 2:39
  Every
• 2:39
  week
• 2:39
  you
• 2:39
  learn
• 2:40
  something
• 2:40
  new
• 2:40
  and
• 2:42
  sometimes
• 2:42
  it's,
• 2:43
  it's
• 2:43
  a
• 2:44
  founder
• 2:44
  and
• 2:44
  a
• 2:45
  technology
• 2:45
  that's
• 2:46
  really,
• 2:47
  you
• 2:47
  know,
• 2:47
  kind
• 2:47
  of
• 2:48
  bleeding
• 2:49
  edge
• 2:49
  and
• 2:49
  other
• 2:49
  times
• 2:50
  it's,
• 2:50
  it's,
• 2:51
  it's
• 2:51
  a
• 2:51
  little
• 2:51
  more
• 2:52
  just
• 2:53
  getting,
• 2:53
  you
• 2:53
  know,
• 2:53
  simple
• 2:54
  tools
• 2:54
  and
• 2:55
  it's
• 2:55
  just
• 2:55
  all
• 2:55
  around
• 2:56
  a
• 2:56
  great
• 2:56
  resource
• 2:57
  I've
• 2:57
  found
• 2:58
  for
• 2:59
  getting
• 2:59
  to
• 2:59
  know
• 2:59
  what's
• 3:00
  happening
• 3:00
  in
• 3:00
  AI.
• 3:01
  Thank
• 3:02
  you,
• 3:02
  Coco.
• 3:03
  Yeah,
• 3:03
  we
• 3:03
  spend
• 3:03
  a
• 3:03
  lot
• 3:04
  of
• 3:04
  time
• 3:04
  thinking
• 3:04
  about
• 3:05
  it
• 3:05
  in
• 3:05
  two
• 3:05
  different
• 3:06
  ways.
• 3:06
  So
• 3:06
  there's
• 3:06
  the
• 3:07
  on
• 3:07
  ramp
• 3:07
  to
• 3:07
  AI
• 3:08
  and
• 3:08
  how
• 3:08
  can
• 3:08
  we
• 3:09
  make
• 3:09
  it
• 3:09
  seem
• 3:10
  more
• 3:10
  approachable
• 3:11
  and
• 3:12
  more
• 3:12
  fun
• 3:12
  and
• 3:13
  make
• 3:13
  it
• 3:13
  available
• 3:14
  to
• 3:14
  everyone.
• 3:15
  And
• 3:15
  then
• 3:15
  of
• 3:15
  course
• 3:16
  there's
• 3:16
  also,
• 3:17
  you
• 3:17
  know,
• 3:17
  that
• 3:17
  next
• 3:17
  layer
• 3:18
  of
• 3:18
  if
• 3:18
  you're
• 3:18
  already
• 3:19
  in
• 3:19
  it,
• 3:19
  if
• 3:19
  you're
• 3:20
  already
• 3:20
  using
• 3:20
  it,
• 3:21
  how
• 3:21
  can
• 3:21
  we
• 3:21
  actually
• 3:22
  help
• 3:23
  you
• 3:23
  level
• 3:23
  up
• 3:23
  your
• 3:24
  skills?
• 3:24
  Whether
• 3:24
  that
• 3:25
  is
• 3:25
  you're
• 3:25
  building
• 3:26
  an
• 3:26
  LLM
• 3:27
  or
• 3:27
  you
• 3:27
  want
• 3:27
  help
• 3:28
  fine
• 3:28
  tuning
• 3:28
  your
• 3:28
  model,
• 3:29
  or
• 3:29
  you're
• 3:30
  saying,
• 3:30
  hey,
• 3:31
  how
• 3:31
  do
• 3:31
  I
• 3:31
  actually
• 3:32
  open
• 3:32
  ChatGPT
• 3:33
  for
• 3:33
  the
• 3:33
  first
• 3:33
  time?
• 3:34
  How
• 3:34
  do
• 3:34
  I
• 3:34
  prompt
• 3:34
  it?
• 3:35
  What
• 3:35
  is
• 3:35
  a
• 3:35
  prompt?
• 3:36
  You
• 3:36
  know,
• 3:36
  and
• 3:36
  that's
• 3:37
  okay.
• 3:37
  So
• 3:37
  we're
• 3:37
  trying
• 3:38
  to
• 3:38
  create
• 3:38
  this
• 3:38
  space
• 3:39
  for.
• 3:39
  For
• 3:39
  both
• 3:40
  and.
• 3:40
  And
• 3:40
  we
• 3:40
  do
• 3:41
  a
• 3:41
  lot
• 3:41
  of
• 3:41
  that
• 3:41
  in
• 3:41
  the
• 3:41
  women
• 3:41
  in
• 3:42
  AI
• 3:42
  community.
• 3:43
  I
• 3:43
  just
• 3:43
  love
• 3:44
  it.
• 3:44
  I.
• 3:44
  And
• 3:44
  again,
• 3:45
  everybody
• 3:45
  just
• 3:45
  listen,
• 3:46
  listening,
• 3:46
  Please
• 3:47
  go
• 3:47
  and
• 3:47
  check
• 3:48
  it
• 3:48
  out.
• 3:48
  It's
• 3:49
  a
• 3:49
  great
• 3:49
  way
• 3:50
  to
• 3:50
  just.
• 3:51
  If
• 3:51
  you're
• 3:51
  not,
• 3:52
  if
• 3:52
  you
• 3:52
  don't
• 3:52
  have
• 3:53
  time
• 3:53
  to
• 3:53
  invest,
• 3:54
  which
• 3:54
  most
• 3:54
  of
• 3:55
  us
• 3:55
  don't,
• 3:55
  in
• 3:56
  all
• 3:56
  the
• 3:56
  things
• 3:56
  that
• 3:56
  are
• 3:57
  happening,
• 3:57
  this
• 3:57
  is
• 3:58
  a
• 3:58
  nice
• 3:58
  way
• 3:59
  to.
• 3:59
  To
• 3:59
  learn
• 3:59
  about
• 4:00
  it
• 4:00
  a
• 4:00
  little
• 4:00
  bit
• 4:00
  at
• 4:00
  a
• 4:01
  time
• 4:01
  in
• 4:01
  a
• 4:01
  very
• 4:01
  friendly
• 4:02
  and.
• 4:02
  And
• 4:03
  heartwarming
• 4:04
  way.
• 4:05
  So.
• 4:06
  So,
• 4:06
  Jenny,
• 4:06
  I'm
• 4:06
  curious
• 4:07
  for
• 4:07
  you
• 4:08
  to
• 4:08
  tell
• 4:08
  us
• 4:10
  a
• 4:10
  book
• 4:11
  written
• 4:11
  by
• 4:12
  a
• 4:13
  woman
• 4:14
  that
• 4:14
  has
• 4:15
  significantly
• 4:16
  influenced
• 4:17
  your
• 4:18
  life.
• 4:19
  Yeah.
• 4:19
  So
• 4:20
  I
• 4:20
  am
• 4:20
  an
• 4:20
  avid
• 4:21
  reader
• 4:21
  and
• 4:21
  I
• 4:22
  love
• 4:23
  memoirs
• 4:23
  and
• 4:23
  I
• 4:23
  love
• 4:24
  to
• 4:24
  read
• 4:24
  them
• 4:24
  and
• 4:25
  learn.
• 4:25
  And
• 4:25
  so
• 4:26
  this
• 4:26
  book
• 4:26
  isn't
• 4:26
  exactly
• 4:27
  a
• 4:27
  memoir,
• 4:27
  but
• 4:28
  it's
• 4:28
  memoir
• 4:28
  adjacent
• 4:30
  and
• 4:30
  it's
• 4:30
  called
• 4:31
  the
• 4:31
  Worlds
• 4:31
  I
• 4:32
  See
• 4:33
  Curiosity,
• 4:34
  Exploration
• 4:35
  and
• 4:35
  Discovery
• 4:36
  at
• 4:36
  the
• 4:37
  dawn
• 4:37
  of
• 4:37
  AI.
• 4:39
  And
• 4:39
  you
• 4:40
  can
• 4:40
  get
• 4:40
  that
• 4:40
  everywhere.
• 4:41
  I
• 4:41
  listen
• 4:41
  to
• 4:42
  it
• 4:42
  on
• 4:42
  audiobook
• 4:43
  because
• 4:43
  I
• 4:43
  like
• 4:43
  to
• 4:43
  listen
• 4:44
  while
• 4:44
  I'm
• 4:44
  on
• 4:44
  the
• 4:44
  go,
• 4:45
  whether
• 4:45
  I'm
• 4:45
  driving
• 4:46
  or
• 4:46
  taking
• 4:46
  the
• 4:47
  dog
• 4:47
  for
• 4:47
  a
• 4:47
  walk.
• 4:49
  But
• 4:49
  it's
• 4:50
  really
• 4:50
  interesting
• 4:51
  because
• 4:51
  it
• 4:52
  weaves
• 4:53
  together
• 4:53
  Dr.
• 4:54
  Fay
• 4:54
  Fei
• 4:54
  Li's
• 4:55
  life
• 4:56
  experience
• 4:56
  and
• 4:56
  that
• 4:57
  memoir
• 4:57
  capacity.
• 4:58
  So
• 4:58
  you
• 4:58
  can
• 4:58
  see
• 4:59
  her,
• 4:59
  know,
• 5:00
  growing
• 5:00
  up
• 5:00
  and
• 5:01
  immigrating
• 5:01
  to
• 5:01
  the
• 5:02
  US
• 5:02
  and
• 5:03
  her
• 5:03
  work
• 5:03
  here,
• 5:04
  basically
• 5:06
  they
• 5:06
  call
• 5:06
  her
• 5:06
  the
• 5:06
  godmother
• 5:07
  of
• 5:07
  AI.
• 5:07
  So
• 5:07
  her
• 5:08
  work
• 5:08
  here
• 5:08
  really
• 5:09
  helping
• 5:10
  birth
• 5:10
  and
• 5:10
  found
• 5:11
  this
• 5:12
  field
• 5:13
  that
• 5:13
  we're
• 5:13
  all
• 5:14
  working
• 5:14
  in.
• 5:14
  And
• 5:15
  then
• 5:15
  juxtaposed
• 5:16
  to
• 5:17
  that,
• 5:17
  it
• 5:17
  actually
• 5:17
  talks
• 5:18
  about
• 5:18
  the
• 5:19
  technical
• 5:20
  piece
• 5:20
  behind
• 5:21
  it.
• 5:21
  And
• 5:21
  so
• 5:22
  I
• 5:22
  highly,
• 5:22
  highly
• 5:23
  recommend
• 5:23
  it.
• 5:24
  I
• 5:24
  actually
• 5:25
  think
• 5:25
  it
• 5:25
  should
• 5:25
  be
• 5:25
  a
• 5:26
  must
• 5:26
  read
• 5:26
  in
• 5:26
  high
• 5:27
  schools
• 5:27
  across
• 5:27
  the
• 5:28
  country.
• 5:28
  Wow.
• 5:29
  Yeah.
• 5:30
  Everyone's
• 5:31
  going
• 5:31
  to
• 5:31
  be
• 5:31
  impacted
• 5:31
  by
• 5:32
  AI.
• 5:32
  They
• 5:32
  actually
• 5:33
  already
• 5:33
  are.
• 5:34
  And
• 5:34
  this
• 5:34
  book
• 5:35
  provides
• 5:35
  a
• 5:35
  deep
• 5:36
  understanding
• 5:37
  of
• 5:37
  how
• 5:37
  it
• 5:38
  came
• 5:38
  into
• 5:38
  existence
• 5:39
  and
• 5:40
  sort
• 5:40
  of
• 5:40
  the
• 5:40
  workings
• 5:41
  behind
• 5:41
  it,
• 5:41
  but
• 5:42
  in
• 5:42
  a
• 5:42
  way
• 5:42
  that's
• 5:42
  easy
• 5:43
  to
• 5:43
  understand.
• 5:44
  So
• 5:45
  I
• 5:45
  highly
• 5:45
  recommend
• 5:46
  it.
• 5:46
  Check
• 5:46
  it
• 5:46
  out
• 5:47
  and
• 5:48
  also
• 5:48
  let
• 5:48
  me
• 5:48
  know
• 5:49
  what
• 5:49
  you
• 5:49
  think.
• 5:49
  I'm
• 5:49
  kind
• 5:49
  of
• 5:50
  doing
• 5:50
  this
• 5:50
  like,
• 5:50
  informal
• 5:51
  book
• 5:51
  club.
• 5:51
  I
• 5:51
  told
• 5:52
  my
• 5:52
  community
• 5:52
  that
• 5:52
  we'd
• 5:53
  read
• 5:53
  it
• 5:53
  and
• 5:53
  do
• 5:53
  an
• 5:53
  episode
• 5:54
  on
• 5:54
  it,
• 5:54
  so
• 5:54
  we're
• 5:54
  going
• 5:55
  to.
• 5:55
  But
• 5:56
  I'm
• 5:56
  giving
• 5:56
  everyone
• 5:56
  some
• 5:57
  time
• 5:57
  to
• 5:57
  read
• 5:57
  it.
• 5:58
  And
• 5:58
  I'd
• 5:58
  love
• 5:58
  to
• 5:59
  chat
• 5:59
  about
• 5:59
  it
• 5:59
  with
• 5:59
  anyone
• 6:00
  who
• 6:01
  picks
• 6:01
  it
• 6:01
  up
• 6:01
  and
• 6:01
  actually
• 6:02
  reads.
• 6:03
  I
• 6:04
  totally
• 6:04
  will.
• 6:04
  This
• 6:05
  sounds
• 6:05
  like
• 6:06
  totally
• 6:06
  my
• 6:06
  jam.
• 6:07
  And
• 6:07
  I'm
• 6:08
  with
• 6:08
  you.
• 6:08
  I
• 6:08
  love
• 6:09
  audiobooks.
• 6:10
  I'm
• 6:10
  sort
• 6:10
  of
• 6:11
  addicted.
• 6:11
  And
• 6:12
  it's
• 6:12
  nice
• 6:13
  because
• 6:13
  you
• 6:13
  can,
• 6:13
  like,
• 6:14
  you
• 6:14
  can,
• 6:14
  you
• 6:14
  can
• 6:15
  be
• 6:15
  driving,
• 6:16
  you
• 6:16
  can
• 6:16
  be
• 6:16
  doing
• 6:16
  dishes,
• 6:17
  you
• 6:17
  can
• 6:17
  be
• 6:17
  doing
• 6:18
  the
• 6:18
  laundry,
• 6:18
  you
• 6:19
  can
• 6:19
  be
• 6:19
  on
• 6:19
  the
• 6:20
  treadmill,
• 6:20
  whatever.
• 6:21
  Right?
• 6:21
  And,
• 6:22
  yeah,
• 6:22
  and
• 6:22
  you
• 6:23
  can
• 6:23
  be
• 6:23
  soaking
• 6:24
  up
• 6:25
  whatever.
• 6:25
  It
• 6:25
  could
• 6:26
  be
• 6:26
  stories,
• 6:26
  it
• 6:26
  could
• 6:26
  be
• 6:27
  new
• 6:27
  information,
• 6:28
  learnings.
• 6:29
  The
• 6:30
  World
• 6:31
  I
• 6:31
  see
• 6:31
  by
• 6:32
  Dr.
• 6:32
  Faith
• 6:32
  Ali
• 6:34
  sounds
• 6:34
  like
• 6:35
  a
• 6:35
  must,
• 6:36
  a
• 6:36
  must
• 6:36
  read.
• 6:36
  And
• 6:36
  I,
• 6:37
  I'm
• 6:37
  excited.
• 6:37
  I'll
• 6:38
  watch
• 6:38
  for
• 6:38
  that
• 6:38
  on
• 6:38
  your,
• 6:39
  on
• 6:39
  your
• 6:40
  podcast
• 6:40
  because
• 6:41
  that's,
• 6:42
  I'm
• 6:42
  curious
• 6:43
  to
• 6:43
  participate
• 6:44
  in
• 6:44
  that
• 6:44
  part
• 6:45
  of
• 6:45
  your
• 6:45
  community
• 6:46
  as
• 6:46
  well
• 6:47
  in
• 6:47
  this
• 6:47
  conversation.
• 6:48
  So
• 6:48
  very
• 6:49
  cool.
• 6:50
  So
• 6:50
  we'd
• 6:50
  love
• 6:51
  to
• 6:51
  have
• 6:51
  you.
• 6:51
  That'll
• 6:51
  be
• 6:51
  so
• 6:52
  much
• 6:52
  fun.
• 6:53
  Yes,
• 6:53
  I
• 6:53
  would
• 6:53
  love
• 6:53
  that.
• 6:54
  So
• 6:54
  you
• 6:55
  have
• 6:55
  had
• 6:55
  a.
• 6:57
  You
• 6:57
  know,
• 6:57
  you
• 6:57
  are
• 6:58
  such.
• 6:58
  What
• 6:58
  I
• 6:58
  found
• 6:58
  about
• 6:59
  you
• 6:59
  in
• 6:59
  my
• 6:59
  time
• 7:00
  of
• 7:00
  getting
• 7:00
  to
• 7:00
  know
• 7:00
  you
• 7:01
  is
• 7:01
  that
• 7:01
  you
• 7:01
  are
• 7:02
  a
• 7:02
  very
• 7:03
  down
• 7:04
  to
• 7:04
  earth,
• 7:05
  grounded,
• 7:06
  open,
• 7:08
  caring
• 7:09
  person.
• 7:10
  And
• 7:10
  at
• 7:10
  the
• 7:11
  same
• 7:11
  time,
• 7:11
  you're,
• 7:12
  you're
• 7:12
  a
• 7:12
  lady
• 7:12
  dragon
• 7:13
  slayer.
• 7:14
  Like,
• 7:14
  absolutely.
• 7:16
  You
• 7:16
  really
• 7:16
  are.
• 7:17
  Like,
• 7:18
  you've
• 7:18
  done
• 7:19
  some
• 7:19
  really
• 7:19
  cool
• 7:20
  things
• 7:20
  and,
• 7:20
  and
• 7:21
  you've
• 7:21
  helped
• 7:21
  some
• 7:21
  companies
• 7:22
  grow
• 7:23
  and
• 7:23
  you
• 7:24
  have
• 7:24
  some
• 7:24
  very,
• 7:24
  very
• 7:25
  rich
• 7:25
  experience
• 7:26
  and
• 7:26
  the
• 7:26
  people
• 7:27
  that
• 7:27
  know
• 7:27
  you
• 7:28
  love
• 7:28
  you
• 7:28
  and
• 7:29
  have
• 7:29
  a
• 7:30
  very
• 7:30
  high
• 7:31
  regard
• 7:31
  for
• 7:31
  you.
• 7:32
  So
• 7:32
  tell
• 7:32
  us
• 7:33
  a
• 7:33
  little
• 7:33
  bit
• 7:33
  about
• 7:33
  your
• 7:34
  journey
• 7:34
  and
• 7:34
  the
• 7:35
  pivotal,
• 7:35
  the
• 7:36
  pivotal,
• 7:37
  pivotal
• 7:38
  moments
• 7:39
  that
• 7:39
  have
• 7:40
  led
• 7:40
  you
• 7:41
  to
• 7:41
  this
• 7:41
  moment
• 7:42
  and
• 7:42
  what
• 7:43
  you're
• 7:43
  working
• 7:43
  on.
• 7:44
  Yeah.
• 7:45
  So
• 7:45
  I
• 7:45
  think
• 7:45
  in
• 7:45
  a
• 7:45
  career
• 7:46
  there's
• 7:46
  a
• 7:46
  lot.
• 7:47
  Right.
• 7:47
  There
• 7:47
  are
• 7:47
  so
• 7:48
  many
• 7:48
  different
• 7:48
  things.
• 7:49
  And
• 7:49
  ironically,
• 7:50
  this
• 7:51
  one
• 7:51
  I
• 7:51
  wanted
• 7:51
  to
• 7:51
  share
• 7:52
  with
• 7:52
  you
• 7:52
  here
• 7:52
  today
• 7:53
  is
• 7:53
  with
• 7:53
  another
• 7:53
  book
• 7:55
  called
• 7:55
  the
• 7:55
  Launchpad
• 7:56
  Inside
• 7:57
  Y
• 7:57
  Combinator,
• 7:58
  and
• 7:59
  it's
• 7:59
  by
• 7:59
  Randall
• 8:00
  E.
• 8:00
  Strauss.
• 8:01
  And
• 8:01
  I
• 8:01
  was
• 8:01
  listening
• 8:02
  an
• 8:02
  audiobook
• 8:03
  to
• 8:03
  this
• 8:04
  while
• 8:04
  I
• 8:04
  was
• 8:05
  doing
• 8:05
  this
• 8:05
  sales
• 8:06
  job
• 8:06
  in
• 8:07
  the
• 8:07
  middle
• 8:07
  of
• 8:07
  nowhere,
• 8:07
  Wisconsin,
• 8:09
  driving
• 8:09
  around,
• 8:10
  visiting
• 8:10
  my
• 8:10
  clients,
• 8:10
  and
• 8:11
  I
• 8:11
  was
• 8:11
  listening
• 8:11
  to
• 8:11
  it
• 8:11
  and
• 8:12
  I
• 8:12
  go,
• 8:12
  wow,
• 8:13
  they're
• 8:13
  giving
• 8:13
  out
• 8:14
  money
• 8:14
  for
• 8:15
  ideas.
• 8:16
  I
• 8:16
  didn't
• 8:16
  know
• 8:16
  that
• 8:16
  was
• 8:17
  a
• 8:17
  thing.
• 8:17
  I
• 8:18
  want
• 8:18
  to
• 8:18
  go
• 8:18
  there.
• 8:19
  Like,
• 8:19
  I
• 8:19
  want
• 8:19
  to
• 8:19
  go
• 8:20
  and
• 8:21
  not
• 8:21
  be
• 8:21
  here
• 8:21
  and
• 8:22
  be
• 8:22
  there.
• 8:22
  And
• 8:22
  I
• 8:22
  want
• 8:22
  to
• 8:23
  watch
• 8:23
  it.
• 8:23
  Like,
• 8:23
  I
• 8:23
  just
• 8:23
  want
• 8:24
  to
• 8:24
  be
• 8:25
  next
• 8:25
  to
• 8:25
  this.
• 8:25
  This
• 8:26
  seems
• 8:26
  really
• 8:26
  cool,
• 8:27
  this
• 8:27
  startup
• 8:27
  thing.
• 8:28
  And
• 8:28
  so,
• 8:30
  you
• 8:30
  know,
• 8:30
  my
• 8:31
  partner
• 8:31
  and
• 8:31
  I
• 8:31
  moved
• 8:32
  out
• 8:32
  here
• 8:32
  and
• 8:33
  that
• 8:34
  was
• 8:34
  like
• 8:34
  a
• 8:34
  decade
• 8:35
  ago
• 8:35
  almost.
• 8:36
  And
• 8:36
  I
• 8:37
  had
• 8:37
  the
• 8:38
  goal,
• 8:38
  like,
• 8:38
  I
• 8:38
  want
• 8:38
  to
• 8:38
  work
• 8:38
  at
• 8:38
  a
• 8:39
  Y
• 8:39
  Combinator
• 8:39
  startup.
• 8:40
  And
• 8:40
  I
• 8:40
  did.
• 8:42
  And
• 8:42
  it
• 8:42
  was
• 8:42
  fun
• 8:43
  and
• 8:43
  I
• 8:43
  learned
• 8:44
  so
• 8:44
  much.
• 8:45
  It's
• 8:45
  real.
• 8:45
  It's
• 8:45
  been
• 8:45
  a
• 8:46
  roller
• 8:46
  coaster
• 8:47
  from
• 8:47
  startups
• 8:47
  you
• 8:48
  know,
• 8:48
  running
• 8:48
  out
• 8:48
  of
• 8:48
  money
• 8:49
  to
• 8:49
  leading
• 8:49
  high
• 8:50
  performing
• 8:50
  teams
• 8:51
  to
• 8:51
  crushing
• 8:51
  revenue
• 8:52
  goals.
• 8:53
  You
• 8:54
  know
• 8:54
  the
• 8:54
  other
• 8:54
  one
• 8:55
  that
• 8:55
  really
• 8:56
  sticks,
• 8:56
  another
• 8:57
  pivotal
• 8:57
  piece
• 8:58
  in
• 8:58
  that
• 8:58
  roller
• 8:58
  coaster
• 8:59
  per
• 8:59
  se,
• 9:00
  was
• 9:00
  my
• 9:00
  first
• 9:01
  time
• 9:01
  speaking
• 9:01
  at
• 9:02
  like
• 9:02
  an
• 9:02
  executive
• 9:03
  off
• 9:03
  site.
• 9:04
  My
• 9:04
  first
• 9:04
  time
• 9:05
  creating
• 9:05
  a
• 9:05
  deck
• 9:06
  for
• 9:06
  the
• 9:06
  board
• 9:06
  of
• 9:06
  directors.
• 9:07
  I'm
• 9:07
  like,
• 9:07
  oh,
• 9:08
  here's
• 9:08
  a
• 9:09
  new
• 9:09
  game,
• 9:09
  like
• 9:10
  here,
• 9:10
  here's
• 9:10
  a
• 9:10
  new
• 9:11
  layer
• 9:12
  to
• 9:12
  this
• 9:12
  startup
• 9:13
  world.
• 9:13
  And
• 9:13
  so
• 9:13
  that's
• 9:14
  been
• 9:15
  a
• 9:15
  lot
• 9:15
  of
• 9:16
  fun
• 9:17
  doing
• 9:17
  that.
• 9:17
  And
• 9:18
  then
• 9:18
  this
• 9:19
  year
• 9:19
  I
• 9:19
  got
• 9:19
  to
• 9:20
  be
• 9:20
  an
• 9:20
  international
• 9:20
  speaker.
• 9:21
  So
• 9:21
  speaking
• 9:22
  in
• 9:22
  Calgary
• 9:22
  at
• 9:23
  Mesh
• 9:23
  Conference
• 9:24
  and
• 9:24
  at
• 9:24
  features
• 9:25
  ASO
• 9:26
  Summit
• 9:26
  in
• 9:26
  Berlin.
• 9:27
  So,
• 9:28
  you
• 9:28
  know,
• 9:28
  there's
• 9:28
  been
• 9:28
  a
• 9:29
  lot
• 9:29
  of
• 9:29
  fun
• 9:29
  things,
• 9:30
  but
• 9:30
  there's
• 9:30
  a
• 9:31
  lot
• 9:31
  more
• 9:31
  fun
• 9:31
  to
• 9:31
  come,
• 9:32
  I'm
• 9:32
  sure.
• 9:32
  So
• 9:34
  you
• 9:34
  are
• 9:34
  getting
• 9:34
  invited
• 9:35
  to
• 9:35
  speak
• 9:35
  everywhere.
• 9:36
  Your
• 9:36
  voice
• 9:37
  is
• 9:37
  just
• 9:37
  so,
• 9:38
  I
• 9:38
  think,
• 9:38
  needed
• 9:39
  and
• 9:39
  necessary.
• 9:41
  I
• 9:41
  know
• 9:41
  you've
• 9:42
  been
• 9:42
  on
• 9:42
  the
• 9:42
  speaking
• 9:43
  sort
• 9:44
  of
• 9:44
  journey
• 9:44
  over
• 9:44
  this
• 9:45
  last
• 9:45
  few
• 9:45
  months,
• 9:46
  right?
• 9:46
  And
• 9:46
  more
• 9:46
  to
• 9:47
  come.
• 9:48
  Yeah,
• 9:48
  absolutely.
• 9:49
  And
• 9:49
  I
• 9:49
  think
• 9:49
  that
• 9:50
  for
• 9:50
  me
• 9:51
  one
• 9:51
  of
• 9:51
  the
• 9:51
  things
• 9:51
  is,
• 9:51
  you
• 9:51
  know,
• 9:52
  I
• 9:52
  go
• 9:52
  to
• 9:52
  these
• 9:52
  events
• 9:53
  and
• 9:53
  sometimes
• 9:54
  there
• 9:54
  aren't
• 9:54
  that
• 9:54
  many
• 9:55
  women
• 9:55
  on
• 9:55
  stage.
• 9:55
  You
• 9:55
  know,
• 9:56
  I
• 9:56
  was
• 9:56
  at
• 9:56
  a
• 9:57
  conference
• 9:57
  a
• 9:58
  while
• 9:58
  ago
• 9:59
  and
• 9:59
  it
• 9:59
  was
• 10:00
  a
• 10:00
  three
• 10:00
  day
• 10:00
  conference
• 10:01
  and
• 10:02
  there
• 10:02
  wasn't
• 10:03
  a
• 10:03
  woman
• 10:03
  on
• 10:03
  the
• 10:03
  main
• 10:04
  stage
• 10:04
  until
• 10:04
  the
• 10:04
  second
• 10:05
  day
• 10:05
  at
• 10:05
  noon,
• 10:07
  which
• 10:07
  is
• 10:07
  just
• 10:08
  upsetting,
• 10:08
  you
• 10:09
  know,
• 10:09
  and
• 10:09
  it's
• 10:09
  like,
• 10:10
  oh,
• 10:10
  there,
• 10:10
  there
• 10:10
  were
• 10:10
  some
• 10:11
  women
• 10:11
  speaking,
• 10:11
  but
• 10:11
  they
• 10:11
  were
• 10:12
  like
• 10:12
  in
• 10:12
  the
• 10:12
  small
• 10:12
  stage
• 10:13
  in
• 10:13
  the
• 10:13
  back
• 10:13
  in
• 10:13
  the
• 10:13
  corner.
• 10:15
  And
• 10:15
  so
• 10:16
  it's
• 10:16
  just
• 10:16
  really
• 10:16
  frustrating.
• 10:17
  And
• 10:17
  you
• 10:18
  know,
• 10:18
  when
• 10:18
  I
• 10:18
  left,
• 10:18
  I
• 10:19
  chatted
• 10:19
  to
• 10:19
  the
• 10:19
  organizers,
• 10:20
  I
• 10:20
  said,
• 10:20
  hey,
• 10:21
  like,
• 10:22
  we
• 10:23
  can
• 10:23
  have
• 10:23
  a
• 10:23
  growth
• 10:24
  opportunity
• 10:24
  here.
• 10:25
  And
• 10:25
  like,
• 10:25
  there's
• 10:26
  all
• 10:26
  this
• 10:26
  research
• 10:27
  that
• 10:27
  shows
• 10:28
  diverse
• 10:28
  teams
• 10:28
  perform
• 10:29
  better.
• 10:30
  Same
• 10:30
  thing
• 10:30
  at
• 10:30
  the
• 10:30
  conference,
• 10:31
  right?
• 10:32
  And
• 10:33
  I'm
• 10:33
  like,
• 10:33
  hey,
• 10:33
  I
• 10:33
  have
• 10:33
  this
• 10:34
  community.
• 10:34
  If
• 10:35
  you
• 10:35
  need
• 10:35
  speakers
• 10:36
  next
• 10:36
  year,
• 10:36
  reach
• 10:37
  out
• 10:37
  and
• 10:37
  like,
• 10:37
  here's
• 10:37
  a
• 10:38
  list
• 10:38
  of
• 10:38
  10
• 10:38
  right
• 10:38
  now
• 10:39
  that
• 10:39
  I
• 10:39
  know
• 10:39
  would
• 10:39
  be
• 10:40
  happy
• 10:40
  to,
• 10:40
  to
• 10:40
  speak.
• 10:41
  And
• 10:41
  so
• 10:42
  I
• 10:42
  think
• 10:42
  that's
• 10:42
  something
• 10:43
  that,
• 10:43
  you
• 10:43
  know,
• 10:43
  I
• 10:43
  try
• 10:44
  and
• 10:44
  do
• 10:44
  and
• 10:44
  lead
• 10:45
  by
• 10:45
  example
• 10:45
  and
• 10:46
  when
• 10:46
  possible,
• 10:47
  really
• 10:47
  try
• 10:48
  and
• 10:48
  bring
• 10:49
  others
• 10:49
  with
• 10:49
  me.
• 10:50
  Like,
• 10:50
  I
• 10:50
  want
• 10:50
  to
• 10:51
  have
• 10:51
  all
• 10:51
  of
• 10:51
  us
• 10:52
  sharing
• 10:52
  our
• 10:52
  voice
• 10:53
  out
• 10:53
  there,
• 10:53
  especially
• 10:54
  as
• 10:55
  we're
• 10:55
  creating
• 10:55
  this
• 10:55
  next
• 10:56
  era
• 10:56
  of
• 10:56
  computing,
• 10:57
  as
• 10:57
  we're
• 10:58
  deciding
• 10:58
  how
• 10:59
  and
• 10:59
  when
• 11:00
  AI
• 11:00
  will
• 11:00
  be
• 11:01
  used.
• 11:01
  I
• 11:02
  want
• 11:02
  everyone's
• 11:02
  voice
• 11:03
  to
• 11:03
  be
• 11:03
  invited.
• 11:04
  I
• 11:05
  completely
• 11:05
  agree
• 11:06
  with
• 11:06
  you
• 11:06
  and
• 11:07
  Jenny.
• 11:07
  It's,
• 11:09
  it's
• 11:09
  so
• 11:09
  important,
• 11:10
  right?
• 11:11
  Because
• 11:12
  the,
• 11:13
  the
• 11:13
  voice
• 11:13
  and
• 11:13
  wisdom,
• 11:14
  the
• 11:14
  values
• 11:14
  of
• 11:14
  women
• 11:15
  right
• 11:15
  now
• 11:17
  is
• 11:17
  needed
• 11:18
  in
• 11:18
  this
• 11:18
  AI
• 11:19
  space.
• 11:19
  It's,
• 11:19
  it's
• 11:20
  needed
• 11:20
  and
• 11:21
  it's
• 11:21
  also
• 11:22
  there.
• 11:22
  We're
• 11:23
  not,
• 11:23
  you
• 11:23
  know,
• 11:23
  it's
• 11:24
  not
• 11:24
  like,
• 11:25
  it's
• 11:26
  not
• 11:26
  like
• 11:26
  there's
• 11:26
  anyone
• 11:27
  who's
• 11:28
  really
• 11:28
  far
• 11:28
  ahead
• 11:29
  and
• 11:29
  others
• 11:29
  that
• 11:30
  are
• 11:30
  really
• 11:30
  far
• 11:30
  behind.
• 11:31
  Right.
• 11:31
  You.
• 11:31
  You
• 11:32
  can,
• 11:32
  you
• 11:32
  can
• 11:33
  dive
• 11:33
  in
• 11:33
  today
• 11:34
  and
• 11:34
  still,
• 11:35
  like,
• 11:35
  be
• 11:35
  at
• 11:36
  the.
• 11:36
  At
• 11:36
  the
• 11:36
  bleeding
• 11:37
  edge
• 11:37
  if
• 11:37
  you
• 11:37
  so
• 11:38
  choose.
• 11:38
  Right?
• 11:39
  Absolutely.
• 11:40
  And
• 11:40
  the
• 11:40
  thing
• 11:40
  is,
• 11:41
  it's
• 11:41
  changing
• 11:42
  so
• 11:42
  fast.
• 11:42
  What
• 11:43
  we
• 11:43
  were
• 11:43
  talking
• 11:44
  about
• 11:44
  literally
• 11:44
  two
• 11:45
  weeks
• 11:45
  ago
• 11:45
  is
• 11:45
  completely
• 11:46
  different
• 11:47
  than
• 11:47
  what
• 11:47
  we're
• 11:47
  talking
• 11:47
  about
• 11:48
  now
• 11:48
  in
• 11:48
  the
• 11:48
  women
• 11:49
  in
• 11:49
  the
• 11:49
  community.
• 11:50
  Right.
• 11:50
  These
• 11:51
  things
• 11:51
  change.
• 11:51
  And
• 11:51
  even
• 11:52
  when
• 11:52
  you
• 11:52
  think
• 11:52
  you
• 11:52
  found
• 11:53
  the
• 11:53
  perfect
• 11:53
  model,
• 11:54
  Right.
• 11:55
  PI
• 11:55
  is
• 11:56
  my
• 11:56
  favorite
• 11:56
  PI.
• 11:57
  AI.
• 11:58
  I
• 11:58
  was
• 11:58
  going
• 11:59
  on
• 11:59
  and
• 11:59
  on
• 11:59
  about
• 11:59
  that
• 12:00
  for
• 12:00
  months.
• 12:01
  And
• 12:01
  you
• 12:02
  know
• 12:02
  what?
• 12:02
  It's
• 12:02
  great.
• 12:03
  It
• 12:03
  has
• 12:03
  more
• 12:03
  emotional
• 12:04
  intelligence
• 12:05
  and
• 12:05
  can
• 12:06
  kind
• 12:06
  of
• 12:06
  speak
• 12:06
  to
• 12:06
  you.
• 12:07
  But
• 12:08
  a
• 12:08
  new
• 12:08
  model
• 12:08
  comes
• 12:09
  out
• 12:09
  and
• 12:09
  you're
• 12:09
  like,
• 12:09
  whoa,
• 12:10
  wait
• 12:10
  a
• 12:10
  second
• 12:11
  now.
• 12:11
  Perplexity
• 12:12
  has
• 12:12
  more,
• 12:13
  you
• 12:13
  know,
• 12:13
  emotional
• 12:13
  intelligence
• 12:14
  baked
• 12:14
  in.
• 12:15
  Or
• 12:15
  I
• 12:15
  can
• 12:15
  prompt
• 12:16
  it
• 12:16
  and
• 12:16
  ask
• 12:17
  it
• 12:17
  to
• 12:17
  use
• 12:17
  more
• 12:17
  emotional
• 12:18
  intelligence
• 12:18
  and
• 12:19
  it
• 12:19
  cites
• 12:19
  its
• 12:19
  sources.
• 12:20
  And
• 12:21
  so
• 12:21
  now
• 12:21
  I'm
• 12:21
  like,
• 12:21
  oh,
• 12:21
  I'm
• 12:21
  so
• 12:22
  excited
• 12:22
  about
• 12:22
  Perplexity.
• 12:23
  And
• 12:23
  so
• 12:23
  it
• 12:24
  comes
• 12:24
  in
• 12:24
  waves,
• 12:24
  right?
• 12:25
  And
• 12:26
  it
• 12:26
  does.
• 12:27
  It
• 12:27
  does.
• 12:27
  Yeah.
• 12:28
  And
• 12:29
  jump
• 12:29
  in.
• 12:29
  Like,
• 12:29
  the
• 12:29
  pool's
• 12:30
  warm,
• 12:30
  it's
• 12:30
  fun.
• 12:31
  Like,
• 12:31
  come
• 12:31
  play
• 12:32
  and
• 12:32
  experiment.
• 12:33
  And
• 12:34
  you
• 12:34
  know
• 12:34
  what?
• 12:35
  It
• 12:35
  doesn't
• 12:35
  have
• 12:35
  to
• 12:36
  be
• 12:36
  a
• 12:36
  big
• 12:36
  scary
• 12:36
  thing.
• 12:36
  And
• 12:37
  you
• 12:37
  don't
• 12:37
  even
• 12:37
  have
• 12:37
  to
• 12:37
  know
• 12:38
  what
• 12:38
  LLM
• 12:38
  means.
• 12:39
  Like,
• 12:39
  it's
• 12:39
  large
• 12:40
  language
• 12:40
  model.
• 12:41
  But
• 12:41
  you
• 12:41
  don't
• 12:41
  need
• 12:42
  to
• 12:42
  know
• 12:43
  what
• 12:43
  it
• 12:43
  means
• 12:44
  and
• 12:44
  how
• 12:44
  it
• 12:44
  works
• 12:45
  to
• 12:45
  participate.
• 12:46
  Right.
• 12:47
  You
• 12:47
  can
• 12:47
  jump
• 12:47
  right
• 12:47
  in.
• 12:48
  Very
• 12:49
  similar
• 12:49
  to,
• 12:49
  I
• 12:49
  don't
• 12:49
  know
• 12:49
  how
• 12:49
  my
• 12:50
  car
• 12:50
  works.
• 12:50
  Right.
• 12:51
  Like,
• 12:51
  you
• 12:51
  know
• 12:51
  that
• 12:52
  it
• 12:52
  needs
• 12:52
  to
• 12:52
  have
• 12:53
  fuel
• 12:53
  and
• 12:53
  go.
• 12:53
  But
• 12:54
  I
• 12:54
  don't
• 12:54
  actually
• 12:54
  know
• 12:55
  what
• 12:55
  happens,
• 12:55
  but
• 12:55
  I
• 12:55
  can
• 12:56
  drive
• 12:56
  it
• 12:56
  just
• 12:56
  fine.
• 12:57
  Exactly.
• 12:58
  And
• 12:58
  the
• 12:58
  more
• 12:58
  you
• 12:59
  use
• 12:59
  it,
• 12:59
  it's
• 12:59
  like
• 13:00
  a
• 13:00
  language.
• 13:00
  The
• 13:00
  more
• 13:00
  you
• 13:01
  use
• 13:01
  it,
• 13:01
  the.
• 13:01
  The
• 13:02
  more
• 13:02
  you
• 13:02
  discover
• 13:03
  all
• 13:03
  the
• 13:03
  different
• 13:04
  tricks
• 13:04
  and
• 13:04
  tools
• 13:05
  and
• 13:05
  ways
• 13:05
  you
• 13:05
  can.
• 13:06
  You
• 13:06
  can
• 13:06
  do
• 13:06
  it,
• 13:07
  do
• 13:07
  different
• 13:07
  things
• 13:08
  with
• 13:08
  it.
• 13:09
  Yeah.
• 13:09
  And
• 13:09
  it's
• 13:09
  a
• 13:10
  muscle.
• 13:10
  One
• 13:11
  of
• 13:11
  them
• 13:11
  fun
• 13:12
  little
• 13:12
  prompt
• 13:12
  tricks.
• 13:13
  I
• 13:13
  wanted
• 13:13
  to
• 13:13
  share
• 13:13
  with
• 13:13
  you,
• 13:14
  Coco,
• 13:14
  is
• 13:14
  if
• 13:14
  you
• 13:15
  for
• 13:15
  it,
• 13:16
  you
• 13:16
  say,
• 13:16
  hey,
• 13:17
  I'll
• 13:17
  give
• 13:17
  you
• 13:17
  $5
• 13:18
  if
• 13:18
  you
• 13:18
  help
• 13:19
  me,
• 13:20
  it
• 13:20
  will
• 13:20
  perform
• 13:21
  a
• 13:21
  little
• 13:21
  bit
• 13:21
  better,
• 13:22
  a
• 13:22
  little
• 13:22
  bit
• 13:22
  more
• 13:23
  thorough.
• 13:23
  So
• 13:24
  you
• 13:24
  can
• 13:24
  bribe
• 13:25
  the
• 13:25
  AI
• 13:25
  to
• 13:25
  help
• 13:26
  you.
• 13:27
  I've
• 13:28
  never
• 13:28
  heard
• 13:29
  that.
• 13:29
  That's
• 13:29
  amazing.
• 13:30
  But
• 13:30
  I
• 13:31
  will
• 13:31
  say,
• 13:32
  Jenny,
• 13:32
  that
• 13:32
  you're
• 13:32
  right.
• 13:33
  Even
• 13:33
  like
• 13:33
  the
• 13:34
  tools
• 13:34
  I.
• 13:34
  That
• 13:35
  I
• 13:35
  kind
• 13:35
  of,
• 13:35
  I
• 13:35
  use,
• 13:36
  I
• 13:36
  use
• 13:36
  Perplexity
• 13:37
  in
• 13:37
  chat
• 13:37
  quite
• 13:37
  a
• 13:37
  bit.
• 13:38
  Hi,
• 13:38
  AI.
• 13:39
  I
• 13:39
  haven't
• 13:39
  used.
• 13:39
  I'll
• 13:40
  try
• 13:40
  that.
• 13:40
  I've
• 13:41
  used
• 13:41
  Claude.
• 13:42
  Right.
• 13:42
  And
• 13:42
  then
• 13:43
  there's
• 13:43
  all
• 13:43
  these
• 13:43
  other
• 13:43
  specific
• 13:44
  little
• 13:44
  tools
• 13:44
  that
• 13:45
  are
• 13:45
  out
• 13:45
  there
• 13:46
  for,
• 13:46
  you
• 13:46
  know,
• 13:46
  for
• 13:47
  different
• 13:47
  specific
• 13:48
  functions
• 13:48
  that
• 13:49
  are
• 13:49
  beautiful.
• 13:50
  AI
• 13:51
  Magical.
• 13:51
  I
• 13:52
  hadn't
• 13:52
  been
• 13:52
  able
• 13:52
  to
• 13:52
  figure
• 13:53
  that
• 13:53
  out.
• 13:53
  I'm
• 13:54
  gonna.
• 13:54
  I
• 13:54
  am.
• 13:54
  I'm
• 13:55
  gonna
• 13:55
  figure
• 13:55
  it
• 13:55
  out.
• 13:56
  But,
• 13:56
  like,
• 13:56
  there's
• 13:56
  all
• 13:57
  these
• 13:57
  different,
• 13:57
  different
• 13:58
  tools
• 13:58
  that
• 13:58
  you
• 13:58
  can
• 13:59
  use
• 13:59
  and
• 14:00
  they
• 14:00
  change.
• 14:01
  Like,
• 14:02
  for
• 14:02
  a
• 14:02
  while
• 14:03
  it
• 14:03
  was
• 14:03
  like
• 14:03
  I
• 14:03
  wasn't
• 14:04
  getting
• 14:04
  what
• 14:04
  I
• 14:04
  wanted
• 14:04
  from
• 14:05
  one
• 14:05
  of
• 14:05
  the
• 14:05
  platforms
• 14:06
  and
• 14:06
  then
• 14:06
  I
• 14:06
  kind
• 14:06
  of
• 14:07
  went
• 14:07
  away
• 14:07
  from
• 14:07
  it
• 14:07
  and
• 14:08
  then
• 14:08
  I
• 14:08
  came
• 14:08
  back
• 14:08
  to
• 14:08
  it
• 14:09
  and
• 14:09
  I
• 14:09
  was
• 14:09
  like,
• 14:10
  oh,
• 14:10
  it's
• 14:10
  gotten
• 14:10
  a
• 14:10
  lot
• 14:11
  better.
• 14:11
  Right?
• 14:12
  Yeah.
• 14:12
  There
• 14:13
  are
• 14:13
  people
• 14:13
  behind
• 14:13
  the
• 14:14
  scenes
• 14:14
  working
• 14:14
  on
• 14:14
  this.
• 14:15
  Right.
• 14:15
  They're
• 14:15
  fine
• 14:15
  tuning
• 14:16
  the
• 14:16
  models,
• 14:16
  they're
• 14:17
  training
• 14:18
  them
• 14:18
  differently,
• 14:19
  they're
• 14:19
  switching
• 14:19
  out
• 14:20
  the
• 14:20
  model.
• 14:20
  And
• 14:21
  that
• 14:21
  means
• 14:22
  that
• 14:22
  just
• 14:22
  because,
• 14:23
  like,
• 14:23
  say
• 14:23
  you
• 14:24
  don't
• 14:24
  like
• 14:24
  what
• 14:24
  you're
• 14:24
  getting
• 14:25
  from
• 14:25
  Chat
• 14:25
  GPT
• 14:26
  today,
• 14:26
  doesn't
• 14:26
  mean
• 14:27
  you
• 14:27
  won't
• 14:27
  tomorrow.
• 14:28
  Actually,
• 14:29
  with
• 14:29
  the
• 14:29
  release
• 14:29
  of
• 14:29
  4O,
• 14:30
  it
• 14:31
  actually
• 14:31
  was
• 14:32
  a
• 14:32
  bit
• 14:32
  more
• 14:33
  emotional
• 14:33
  intelligence
• 14:34
  like
• 14:34
  I
• 14:34
  was
• 14:34
  talking
• 14:34
  about
• 14:35
  with
• 14:35
  Pie.
• 14:35
  So
• 14:36
  it's
• 14:36
  just,
• 14:36
  it's
• 14:36
  fun
• 14:36
  to
• 14:37
  see
• 14:37
  how
• 14:37
  they
• 14:38
  evolve
• 14:39
  and
• 14:39
  change.
• 14:40
  And
• 14:41
  the
• 14:41
  one
• 14:41
  that
• 14:41
  everyone's
• 14:42
  talking
• 14:42
  about
• 14:42
  right
• 14:43
  now
• 14:43
  is
• 14:43
  Notebook.
• 14:44
  LM
• 14:44
  out
• 14:45
  of
• 14:45
  Google.
• 14:45
  You
• 14:46
  can
• 14:46
  put
• 14:46
  in
• 14:47
  any
• 14:47
  information
• 14:47
  you
• 14:48
  want,
• 14:48
  so
• 14:48
  website
• 14:49
  PDF
• 14:50
  and
• 14:50
  it'll
• 14:50
  actually
• 14:51
  make
• 14:51
  a
• 14:51
  little
• 14:51
  podcast
• 14:52
  for
• 14:52
  you.
• 14:52
  So
• 14:53
  you
• 14:53
  can
• 14:53
  turn
• 14:53
  anything
• 14:54
  into
• 14:54
  an
• 14:54
  audio
• 14:55
  version,
• 14:55
  which
• 14:56
  is
• 14:56
  pretty
• 14:56
  fun.
• 14:57
  I've
• 14:57
  been
• 14:57
  playing
• 14:57
  with
• 14:57
  that,
• 14:58
  and
• 14:59
  one
• 15:00
  I
• 15:00
  haven't
• 15:00
  got
• 15:01
  to
• 15:01
  try
• 15:01
  yet
• 15:01
  is
• 15:01
  called
• 15:02
  Napkin
• 15:03
  AI.
• 15:03
  My
• 15:03
  friend
• 15:03
  Pallavi
• 15:04
  Sharma
• 15:05
  recommends
• 15:05
  it
• 15:05
  and
• 15:06
  so
• 15:06
  that's
• 15:06
  on
• 15:06
  my
• 15:06
  list.
• 15:07
  Hopefully
• 15:07
  this
• 15:07
  week
• 15:08
  I'll
• 15:08
  get
• 15:08
  to
• 15:08
  play
• 15:08
  with
• 15:08
  it.
• 15:09
  Isn't
• 15:10
  that
• 15:10
  fun?
• 15:10
  There's
• 15:10
  just
• 15:11
  always,
• 15:11
  you
• 15:11
  know,
• 15:12
  a
• 15:12
  little
• 15:12
  a
• 15:12
  new
• 15:13
  thing
• 15:13
  to.
• 15:13
  To
• 15:14
  experiment
• 15:14
  with
• 15:14
  and
• 15:15
  see
• 15:15
  how
• 15:15
  you
• 15:15
  can,
• 15:16
  you
• 15:16
  can
• 15:16
  get
• 15:16
  into
• 15:16
  it.
• 15:17
  So
• 15:18
  AI
• 15:19
  offers
• 15:20
  so
• 15:20
  much
• 15:21
  potential
• 15:21
  for
• 15:22
  business
• 15:22
  growth.
• 15:23
  Right.
• 15:24
  So
• 15:25
  can
• 15:25
  you
• 15:25
  share
• 15:26
  how
• 15:26
  you
• 15:27
  leveraged
• 15:28
  AI
• 15:29
  technology
• 15:30
  in
• 15:30
  your
• 15:30
  work
• 15:31
  or
• 15:31
  with
• 15:31
  clients
• 15:32
  to
• 15:32
  boost
• 15:33
  revenue
• 15:33
  or
• 15:34
  improve
• 15:35
  customer
• 15:35
  experiences?
• 15:37
  Yeah.
• 15:38
  So
• 15:39
  I
• 15:39
  use
• 15:39
  AI
• 15:39
  to
• 15:40
  supercharge
• 15:40
  almost
• 15:41
  every
• 15:41
  aspect
• 15:42
  of
• 15:42
  my
• 15:42
  work.
• 15:43
  However,
• 15:44
  I'm
• 15:44
  not
• 15:44
  outsourcing
• 15:45
  it.
• 15:45
  Right.
• 15:46
  I'm
• 15:46
  not
• 15:46
  just
• 15:46
  saying
• 15:47
  here,
• 15:47
  can
• 15:47
  you
• 15:47
  answer
• 15:48
  it
• 15:48
  and
• 15:48
  copy
• 15:48
  paste?
• 15:49
  Like,
• 15:49
  that's
• 15:49
  not
• 15:50
  what
• 15:50
  happens
• 15:51
  on
• 15:51
  my
• 15:52
  end.
• 15:52
  Most
• 15:52
  of
• 15:52
  the
• 15:53
  posts
• 15:53
  I
• 15:53
  write
• 15:53
  on
• 15:53
  social
• 15:54
  are
• 15:54
  probably
• 15:54
  80%
• 15:55
  Jenny
• 15:56
  and
• 15:56
  20%
• 15:57
  AI.
• 15:57
  So
• 15:57
  I'll
• 15:58
  help
• 15:58
  it
• 15:58
  have
• 15:58
  me
• 15:58
  like,
• 15:59
  I'll
• 15:59
  have
• 15:59
  it
• 15:59
  help
• 15:59
  me
• 15:59
  re
• 16:00
  word
• 16:01
  something
• 16:01
  or
• 16:02
  come
• 16:02
  up
• 16:02
  with
• 16:02
  a
• 16:02
  synonym.
• 16:03
  If
• 16:03
  I
• 16:03
  notice
• 16:03
  I
• 16:04
  use
• 16:04
  the
• 16:04
  same
• 16:04
  word
• 16:04
  a
• 16:04
  bunch.
• 16:05
  I
• 16:05
  will
• 16:06
  also
• 16:06
  have
• 16:06
  it
• 16:06
  help
• 16:06
  with
• 16:07
  like
• 16:07
  the
• 16:07
  hook.
• 16:07
  There's
• 16:08
  a
• 16:08
  lot
• 16:08
  of
• 16:08
  different
• 16:08
  tools
• 16:09
  out
• 16:09
  there
• 16:09
  that
• 16:10
  can
• 16:10
  help
• 16:10
  you.
• 16:11
  You
• 16:11
  know,
• 16:12
  there's
• 16:12
  a
• 16:12
  lot
• 16:12
  of
• 16:12
  research
• 16:12
  on
• 16:13
  what
• 16:13
  grabs
• 16:13
  people's
• 16:14
  attention
• 16:14
  and
• 16:14
  it
• 16:15
  can
• 16:15
  use
• 16:15
  that
• 16:15
  to
• 16:16
  help
• 16:16
  you
• 16:16
  write
• 16:16
  it.
• 16:17
  And
• 16:17
  then
• 16:17
  I'll
• 16:18
  edit
• 16:18
  it.
• 16:18
  Sometimes
• 16:18
  I'm
• 16:18
  like,
• 16:19
  whoa,
• 16:19
  I
• 16:19
  don't
• 16:19
  like
• 16:20
  that.
• 16:20
  Let
• 16:20
  me,
• 16:20
  let
• 16:20
  me
• 16:21
  redo
• 16:21
  it.
• 16:21
  Or,
• 16:21
  oh,
• 16:21
  that's
• 16:22
  a
• 16:22
  good
• 16:22
  idea.
• 16:22
  It
• 16:22
  made
• 16:22
  me
• 16:23
  think
• 16:23
  of
• 16:23
  this.
• 16:24
  So
• 16:25
  using
• 16:25
  it
• 16:25
  in
• 16:25
  collaboration
• 16:26
  is
• 16:27
  really
• 16:27
  important.
• 16:29
  I
• 16:29
  was
• 16:29
  going
• 16:30
  to
• 16:30
  share
• 16:30
  an
• 16:30
  example.
• 16:31
  That
• 16:31
  presentation
• 16:32
  I
• 16:32
  did
• 16:32
  in
• 16:32
  Berlin
• 16:33
  for
• 16:33
  ASO
• 16:34
  Summit,
• 16:35
  which
• 16:35
  is
• 16:36
  App
• 16:36
  Store
• 16:36
  optimization,
• 16:38
  basically,
• 16:38
  how
• 16:39
  do
• 16:39
  you
• 16:39
  get
• 16:39
  your
• 16:39
  app
• 16:40
  to
• 16:40
  show
• 16:40
  up
• 16:40
  higher
• 16:40
  in
• 16:41
  the
• 16:41
  search
• 16:41
  results?
• 16:41
  And
• 16:42
  I
• 16:42
  needed
• 16:42
  a
• 16:43
  closing
• 16:43
  line
• 16:44
  that
• 16:44
  my
• 16:44
  audience
• 16:44
  would
• 16:44
  remember.
• 16:45
  Like,
• 16:45
  I
• 16:45
  wanted
• 16:45
  to
• 16:46
  have
• 16:46
  a
• 16:46
  really,
• 16:47
  like,
• 16:47
  strong
• 16:48
  ending.
• 16:49
  So
• 16:49
  I
• 16:49
  applied
• 16:50
  some
• 16:50
  writing
• 16:50
  techniques
• 16:51
  from
• 16:51
  Mark
• 16:52
  Forset.
• 16:52
  He's
• 16:53
  a
• 16:53
  writer.
• 16:54
  I
• 16:54
  think
• 16:54
  his
• 16:54
  name
• 16:55
  is
• 16:55
  called
• 16:55
  the
• 16:55
  Inky
• 16:56
  fool
• 16:56
  online.
• 16:56
  Like,
• 16:57
  he
• 16:57
  has
• 16:57
  all
• 16:57
  these
• 16:58
  techniques
• 16:58
  and,
• 16:59
  you
• 16:59
  know,
• 16:59
  he
• 16:59
  studies
• 17:00
  Shakespeare
• 17:00
  and
• 17:01
  he's
• 17:01
  really
• 17:01
  into
• 17:02
  all
• 17:02
  these
• 17:02
  things
• 17:02
  I
• 17:03
  don't
• 17:03
  have
• 17:03
  time
• 17:04
  to
• 17:04
  be
• 17:04
  into.
• 17:05
  But
• 17:06
  I
• 17:06
  read
• 17:06
  his
• 17:06
  book
• 17:07
  and
• 17:08
  I
• 17:08
  asked
• 17:08
  ChatGPT,
• 17:09
  I
• 17:09
  said,
• 17:09
  hey,
• 17:10
  can
• 17:10
  you
• 17:10
  take
• 17:11
  the
• 17:11
  stuff
• 17:11
  from
• 17:12
  his
• 17:12
  book
• 17:12
  and
• 17:12
  actually
• 17:13
  apply
• 17:13
  it
• 17:14
  to
• 17:14
  some
• 17:14
  of
• 17:15
  the
• 17:15
  things
• 17:15
  that
• 17:15
  I've
• 17:15
  created
• 17:16
  in
• 17:16
  this
• 17:16
  presentation
• 17:17
  and
• 17:17
  see
• 17:18
  if
• 17:18
  we
• 17:18
  can
• 17:18
  come
• 17:19
  up
• 17:19
  with
• 17:19
  a
• 17:19
  good
• 17:20
  line?
• 17:21
  And
• 17:21
  so
• 17:21
  what
• 17:22
  we
• 17:22
  came
• 17:23
  up
• 17:23
  with
• 17:23
  together,
• 17:23
  like
• 17:24
  Chat,
• 17:24
  GPT
• 17:24
  and
• 17:24
  I,
• 17:25
  in
• 17:25
  partnership,
• 17:26
  was
• 17:27
  let
• 17:27
  AI
• 17:28
  handle
• 17:28
  the
• 17:28
  mundane
• 17:30
  so
• 17:30
  you
• 17:30
  can
• 17:31
  handle
• 17:31
  the
• 17:31
  extraordinary.
• 17:34
  I
• 17:34
  love
• 17:34
  that.
• 17:35
  So
• 17:35
  it's
• 17:36
  like.
• 17:36
  And
• 17:36
  it's,
• 17:37
  it's,
• 17:37
  it's
• 17:38
  the
• 17:38
  collaboration
• 17:39
  that
• 17:40
  leads
• 17:40
  you
• 17:40
  to
• 17:41
  this.
• 17:41
  It's
• 17:41
  not
• 17:41
  that
• 17:41
  you've
• 17:42
  turned
• 17:42
  your
• 17:43
  creativity
• 17:45
  and
• 17:45
  your
• 17:46
  thinking
• 17:46
  and
• 17:46
  your
• 17:47
  ingenuity
• 17:48
  over,
• 17:49
  right?
• 17:50
  Not
• 17:51
  at
• 17:51
  all.
• 17:51
  It's
• 17:51
  actually
• 17:52
  helped
• 17:52
  you
• 17:52
  elevate
• 17:53
  your
• 17:53
  creativity
• 17:54
  and
• 17:54
  innovation
• 17:54
  because
• 17:55
  it's.
• 17:56
  You're.
• 17:56
  You
• 17:56
  have
• 17:57
  a
• 17:57
  partner,
• 17:57
  right?
• 17:58
  Yes.
• 17:58
  Brainstorm
• 17:59
  with
• 18:01
  and
• 18:01
  they,
• 18:01
  you
• 18:01
  know,
• 18:02
  it
• 18:02
  never
• 18:02
  gets
• 18:02
  tired.
• 18:02
  If
• 18:03
  you
• 18:03
  want
• 18:03
  to
• 18:03
  ask
• 18:03
  it
• 18:04
  questions
• 18:04
  at
• 18:04
  whatever
• 18:05
  time
• 18:05
  of
• 18:05
  day
• 18:05
  you
• 18:06
  can,
• 18:07
  and
• 18:07
  if
• 18:07
  you
• 18:07
  don't
• 18:08
  like
• 18:08
  the
• 18:08
  answer,
• 18:08
  you
• 18:08
  can
• 18:08
  argue
• 18:09
  with
• 18:09
  it.
• 18:09
  I
• 18:09
  argue
• 18:09
  with
• 18:10
  it
• 18:10
  all
• 18:10
  the
• 18:10
  time.
• 18:11
  I
• 18:11
  iterate
• 18:11
  with
• 18:12
  it.
• 18:12
  And
• 18:13
  the
• 18:14
  best
• 18:14
  part
• 18:14
  is,
• 18:15
  is
• 18:15
  that
• 18:15
  line
• 18:15
  that
• 18:16
  we
• 18:16
  came
• 18:16
  up
• 18:16
  with
• 18:16
  together,
• 18:17
  me
• 18:17
  and
• 18:17
  the
• 18:17
  AI,
• 18:18
  I
• 18:18
  still
• 18:18
  use
• 18:18
  it
• 18:19
  almost
• 18:19
  weekly
• 18:20
  like
• 18:21
  I
• 18:21
  used
• 18:22
  it
• 18:22
  in
• 18:22
  other
• 18:22
  presentations.
• 18:24
  I
• 18:24
  say
• 18:24
  it
• 18:25
  again.
• 18:25
  I
• 18:25
  just
• 18:25
  want
• 18:25
  to.
• 18:25
  I
• 18:26
  want
• 18:26
  to
• 18:26
  log
• 18:26
  it.
• 18:26
  Say
• 18:27
  it
• 18:27
  again.
• 18:27
  Yeah,
• 18:28
  Let
• 18:29
  AI
• 18:29
  handle
• 18:30
  the
• 18:30
  mundane
• 18:31
  so
• 18:31
  you
• 18:32
  can
• 18:32
  handle
• 18:32
  the
• 18:33
  extraordinary.
• 18:34
  I
• 18:35
  think
• 18:35
  that's
• 18:36
  exactly
• 18:37
  the
• 18:37
  way
• 18:37
  we
• 18:38
  should
• 18:38
  be
• 18:38
  thinking
• 18:39
  about
• 18:39
  AI,
• 18:39
  right?
• 18:40
  Yes.
• 18:42
  Yeah,
• 18:43
  yeah.
• 18:46
  Absolutely.
• 18:47
  So,
• 18:47
  so
• 18:47
  you're
• 18:48
  finding
• 18:48
  ways
• 18:49
  to,
• 18:49
  to,
• 18:50
  to
• 18:50
  leverage
• 18:51
  this
• 18:51
  in
• 18:51
  your
• 18:51
  communications,
• 18:53
  and
• 18:54
  that's
• 18:54
  helping
• 18:54
  you
• 18:54
  communicate
• 18:55
  on,
• 18:55
  on
• 18:56
  whatever
• 18:56
  platforms
• 18:57
  or
• 18:57
  in
• 18:57
  a
• 18:58
  speech
• 18:58
  or
• 18:58
  what
• 18:59
  have
• 18:59
  you,
• 18:59
  other
• 19:00
  ways
• 19:00
  that
• 19:00
  you're
• 19:00
  seeing
• 19:01
  companies
• 19:02
  use
• 19:02
  AI
• 19:03
  to
• 19:03
  help
• 19:03
  them
• 19:03
  with
• 19:04
  marketing,
• 19:06
  conversion
• 19:07
  rates,
• 19:09
  selling.
• 19:11
  So
• 19:11
  there's
• 19:11
  a
• 19:12
  lot
• 19:12
  of
• 19:12
  different
• 19:12
  tools
• 19:13
  out
• 19:13
  there
• 19:13
  that
• 19:13
  you
• 19:13
  can
• 19:13
  use,
• 19:14
  and
• 19:14
  a
• 19:14
  lot
• 19:14
  of
• 19:14
  companies
• 19:15
  are
• 19:15
  offering
• 19:15
  these
• 19:16
  AI
• 19:16
  Powered
• 19:16
  tools
• 19:17
  to
• 19:17
  help,
• 19:17
  you
• 19:17
  know,
• 19:18
  push
• 19:18
  your
• 19:18
  conversion
• 19:19
  rates.
• 19:19
  And
• 19:19
  those
• 19:19
  are
• 19:19
  great.
• 19:20
  But
• 19:21
  what
• 19:21
  I
• 19:21
  would
• 19:21
  recommend
• 19:22
  any
• 19:22
  organization
• 19:23
  doing
• 19:23
  is
• 19:24
  starting
• 19:24
  by
• 19:24
  identifying
• 19:25
  the
• 19:25
  bottlenecks
• 19:26
  in
• 19:26
  your
• 19:26
  org.
• 19:27
  Where
• 19:28
  are
• 19:28
  people
• 19:29
  getting
• 19:29
  stuck?
• 19:30
  Who's
• 19:30
  waiting
• 19:31
  for
• 19:31
  someone
• 19:31
  to
• 19:32
  approve
• 19:32
  this
• 19:32
  thing
• 19:33
  because
• 19:33
  they're
• 19:33
  too
• 19:33
  busy
• 19:34
  or,
• 19:34
  you
• 19:35
  know,
• 19:35
  what
• 19:35
  is
• 19:35
  your
• 19:36
  team
• 19:36
  complaining
• 19:37
  about?
• 19:37
  What
• 19:38
  is
• 19:38
  your
• 19:38
  team
• 19:38
  hate
• 19:39
  doing?
• 19:39
  What's
• 19:39
  that
• 19:39
  thing
• 19:40
  they
• 19:40
  dread?
• 19:40
  Is
• 19:40
  there
• 19:41
  a
• 19:41
  report
• 19:41
  that
• 19:42
  they
• 19:42
  dread
• 19:43
  pulling
• 19:43
  or,
• 19:44
  you
• 19:44
  know,
• 19:44
  figure
• 19:45
  out
• 19:45
  where
• 19:45
  that
• 19:46
  time
• 19:46
  suck
• 19:46
  is
• 19:47
  and
• 19:47
  that
• 19:47
  stressor
• 19:48
  and
• 19:49
  then
• 19:49
  back
• 19:50
  in
• 19:50
  the.
• 19:50
  To
• 19:51
  the
• 19:51
  solution.
• 19:51
  Like,
• 19:52
  don't
• 19:52
  start
• 19:52
  with
• 19:52
  the
• 19:52
  AI
• 19:53
  solution.
• 19:53
  It's
• 19:53
  not
• 19:54
  like
• 19:54
  a
• 19:54
  magic
• 19:54
  bullet
• 19:55
  that's
• 19:55
  going
• 19:55
  to
• 19:55
  cure
• 19:56
  everything,
• 19:57
  but
• 19:57
  what
• 19:57
  it
• 19:57
  is,
• 19:58
  is
• 19:58
  actually
• 19:59
  a
• 19:59
  tool
• 20:00
  that
• 20:00
  you
• 20:00
  can
• 20:00
  use.
• 20:01
  A
• 20:01
  tool,
• 20:02
  your
• 20:02
  tool
• 20:02
  belt,
• 20:03
  and
• 20:03
  you
• 20:03
  can
• 20:04
  decide
• 20:05
  how
• 20:05
  and
• 20:05
  when
• 20:06
  to
• 20:06
  use
• 20:07
  it.
• 20:07
  So
• 20:07
  find
• 20:08
  that
• 20:08
  use
• 20:08
  case,
• 20:09
  find
• 20:10
  the
• 20:10
  problem
• 20:11
  and
• 20:11
  then
• 20:12
  the
• 20:12
  solution.
• 20:13
  And
• 20:13
  when
• 20:13
  you're
• 20:14
  doing
• 20:14
  that,
• 20:14
  it's
• 20:15
  easier
• 20:15
  if
• 20:15
  you
• 20:15
  have
• 20:15
  a
• 20:15
  community
• 20:16
  to
• 20:16
  help
• 20:17
  you
• 20:17
  learn.
• 20:18
  And
• 20:18
  we
• 20:18
  do
• 20:18
  a
• 20:18
  lot
• 20:19
  of
• 20:19
  that
• 20:19
  in
• 20:19
  women
• 20:19
  in
• 20:20
  AI,
• 20:20
  but
• 20:20
  there's
• 20:20
  a
• 20:20
  ton
• 20:21
  out
• 20:21
  there.
• 20:21
  Find
• 20:22
  one
• 20:22
  that
• 20:22
  fits
• 20:23
  for
• 20:23
  you.
• 20:24
  You
• 20:24
  know,
• 20:24
  we
• 20:24
  always
• 20:25
  welcome
• 20:25
  our
• 20:25
  allies,
• 20:26
  but
• 20:26
  maybe
• 20:26
  there's
• 20:27
  one
• 20:27
  that's
• 20:27
  local.
• 20:28
  Maybe
• 20:28
  there's
• 20:28
  one
• 20:28
  that,
• 20:29
  you
• 20:29
  know,
• 20:29
  is
• 20:30
  meeting
• 20:30
  in
• 20:31
  person
• 20:31
  on
• 20:31
  meetup
• 20:32
  once
• 20:32
  a
• 20:32
  week
• 20:32
  in
• 20:32
  your
• 20:33
  community.
• 20:33
  You
• 20:33
  know,
• 20:34
  whatever
• 20:34
  fits
• 20:35
  for
• 20:35
  you
• 20:35
  is
• 20:36
  really
• 20:36
  where
• 20:37
  you
• 20:37
  should
• 20:37
  go
• 20:37
  to
• 20:37
  learn
• 20:38
  together.
• 20:39
  One
• 20:39
  of
• 20:39
  my
• 20:40
  friends,
• 20:40
  Tara
• 20:40
  Bonhurst,
• 20:41
  she
• 20:42
  has
• 20:42
  a
• 20:43
  company
• 20:43
  called
• 20:44
  do
• 20:44
  that
• 20:44
  Dave,
• 20:45
  and
• 20:45
  she
• 20:45
  recently
• 20:46
  hosted
• 20:46
  a
• 20:46
  ama,
• 20:47
  like
• 20:47
  how
• 20:48
  would
• 20:48
  you
• 20:49
  need
• 20:49
  with
• 20:49
  AI
• 20:49
  and
• 20:50
  ask
• 20:50
  me
• 20:50
  anything
• 20:50
  you
• 20:51
  want
• 20:51
  on
• 20:51
  this
• 20:51
  topic.
• 20:52
  And
• 20:52
  it
• 20:52
  was
• 20:52
  so
• 20:52
  great.
• 20:53
  I
• 20:53
  had
• 20:53
  this
• 20:53
  specific
• 20:54
  thing
• 20:54
  I
• 20:54
  was
• 20:54
  trying
• 20:54
  to
• 20:55
  do.
• 20:55
  I
• 20:55
  was
• 20:55
  trying
• 20:55
  to
• 20:56
  make
• 20:56
  my
• 20:56
  LinkedIn
• 20:56
  profile
• 20:57
  a
• 20:57
  little
• 20:57
  bit
• 20:57
  more
• 20:57
  snazzy.
• 20:59
  And
• 21:00
  I
• 21:00
  asked
• 21:00
  her
• 21:01
  how
• 21:01
  to
• 21:01
  do
• 21:01
  it,
• 21:01
  and
• 21:01
  she
• 21:01
  came
• 21:02
  back.
• 21:02
  She's
• 21:02
  like,
• 21:02
  hey,
• 21:02
  here's
• 21:03
  these
• 21:03
  three
• 21:03
  tools
• 21:03
  I
• 21:04
  know
• 21:04
  about.
• 21:04
  Use
• 21:05
  them,
• 21:05
  download
• 21:06
  all
• 21:06
  of
• 21:06
  your
• 21:06
  information
• 21:07
  off
• 21:07
  LinkedIn
• 21:08
  and
• 21:08
  then
• 21:08
  send
• 21:09
  it
• 21:09
  through
• 21:09
  this
• 21:09
  AI
• 21:10
  and
• 21:10
  have
• 21:10
  it
• 21:10
  spit
• 21:11
  out
• 21:11
  some
• 21:11
  answers
• 21:11
  and
• 21:12
  make
• 21:12
  these
• 21:12
  tweaks.
• 21:13
  And
• 21:13
  it
• 21:13
  was
• 21:13
  like,
• 21:13
  oh,
• 21:14
  I
• 21:14
  had
• 21:14
  never
• 21:14
  heard
• 21:15
  that.
• 21:15
  Just
• 21:16
  like
• 21:16
  when
• 21:16
  you
• 21:16
  and
• 21:16
  I
• 21:16
  were
• 21:16
  talking
• 21:17
  earlier,
• 21:17
  Coco,
• 21:18
  you
• 21:18
  were
• 21:18
  listing
• 21:18
  some.
• 21:19
  I'm
• 21:19
  like,
• 21:19
  oh,
• 21:19
  okay,
• 21:19
  I
• 21:20
  got
• 21:20
  to
• 21:20
  take
• 21:20
  notes.
• 21:20
  I'm
• 21:20
  going
• 21:21
  to
• 21:21
  try
• 21:21
  this
• 21:21
  one
• 21:21
  out.
• 21:21
  You
• 21:22
  know,
• 21:22
  that
• 21:23
  kind
• 21:23
  of
• 21:23
  thing
• 21:23
  is
• 21:24
  really.
• 21:24
  That's
• 21:24
  where
• 21:25
  the
• 21:25
  magic
• 21:25
  happens.
• 21:26
  It
• 21:27
  is.
• 21:27
  And
• 21:27
  doing
• 21:28
  it,
• 21:28
  you
• 21:28
  know,
• 21:28
  in
• 21:28
  concert
• 21:29
  with
• 21:29
  others
• 21:30
  is,
• 21:30
  is
• 21:30
  so
• 21:30
  much
• 21:31
  fun.
• 21:31
  I
• 21:32
  feel
• 21:32
  like
• 21:32
  this
• 21:32
  is.
• 21:33
  This
• 21:33
  is
• 21:33
  sort
• 21:33
  of
• 21:33
  a
• 21:33
  cool
• 21:34
  time
• 21:34
  for,
• 21:35
  for
• 21:35
  AI
• 21:36
  where
• 21:36
  there
• 21:36
  is
• 21:37
  like
• 21:37
  all
• 21:37
  these
• 21:37
  little.
• 21:39
  It's
• 21:40
  like
• 21:40
  little
• 21:41
  plants
• 21:41
  coming
• 21:41
  up
• 21:41
  all
• 21:42
  over,
• 21:42
  right?
• 21:42
  It's
• 21:43
  like
• 21:43
  springtime
• 21:43
  and
• 21:44
  you
• 21:44
  want
• 21:44
  to
• 21:44
  go
• 21:45
  and
• 21:45
  try
• 21:45
  them
• 21:45
  all
• 21:46
  out.
• 21:46
  And
• 21:46
  it
• 21:46
  won't
• 21:47
  be
• 21:47
  like
• 21:47
  this
• 21:47
  forever,
• 21:48
  right?
• 21:49
  It
• 21:49
  really
• 21:50
  won't.
• 21:50
  It's
• 21:50
  gonna.
• 21:50
  We're
• 21:51
  all
• 21:51
  gonna
• 21:51
  get
• 21:51
  really
• 21:51
  used
• 21:52
  to
• 21:52
  it,
• 21:52
  and
• 21:53
  there's
• 21:53
  gonna
• 21:53
  be
• 21:53
  ones
• 21:54
  that
• 21:54
  really
• 21:54
  take
• 21:54
  off
• 21:55
  and
• 21:55
  others
• 21:55
  that
• 21:55
  don't.
• 21:56
  But
• 21:56
  now
• 21:57
  is
• 21:57
  the
• 21:57
  time
• 21:57
  when
• 21:58
  everybody's
• 21:59
  sort
• 22:00
  of
• 22:00
  still
• 22:00
  very
• 22:00
  fascinated.
• 22:01
  And
• 22:02
  there's
• 22:02
  all
• 22:02
  kinds
• 22:03
  of
• 22:03
  ways
• 22:03
  to
• 22:04
  use
• 22:04
  it.
• 22:04
  As
• 22:04
  you
• 22:05
  said,
• 22:05
  it's
• 22:06
  cures
• 22:06
  for
• 22:07
  a
• 22:07
  bottleneck
• 22:08
  or
• 22:08
  a
• 22:08
  problem.
• 22:09
  And
• 22:12
  what
• 22:12
  you're
• 22:12
  saying
• 22:13
  makes
• 22:13
  so
• 22:13
  much
• 22:13
  sense
• 22:14
  because
• 22:14
  regardless
• 22:14
  of
• 22:14
  whether
• 22:15
  you're
• 22:15
  thinking
• 22:15
  about
• 22:16
  growing
• 22:16
  your
• 22:17
  company
• 22:17
  using
• 22:18
  AI
• 22:18
  or
• 22:19
  you're
• 22:19
  just
• 22:19
  thinking
• 22:19
  about
• 22:20
  growing
• 22:20
  your
• 22:20
  company,
• 22:21
  it's
• 22:22
  the
• 22:22
  first
• 22:22
  best
• 22:22
  place
• 22:22
  to
• 22:23
  look
• 22:23
  is
• 22:23
  where
• 22:23
  is
• 22:23
  there
• 22:24
  friction?
• 22:24
  Right.
• 22:25
  Yes.
• 22:25
  Where.
• 22:26
  Where
• 22:26
  is
• 22:26
  there
• 22:26
  a
• 22:26
  bottleneck?
• 22:27
  What's
• 22:27
  holding
• 22:28
  back?
• 22:29
  Right.
• 22:30
  And
• 22:31
  sometimes
• 22:31
  that's
• 22:31
  the
• 22:31
  first
• 22:32
  place
• 22:32
  to
• 22:32
  start.
• 22:33
  Right.
• 22:33
  Figure
• 22:33
  out
• 22:34
  what
• 22:34
  are
• 22:34
  my
• 22:34
  bottlenecks,
• 22:35
  what
• 22:36
  are
• 22:36
  my
• 22:36
  problems.
• 22:37
  Let's
• 22:37
  just
• 22:37
  brainstorm
• 22:38
  and
• 22:38
  list
• 22:38
  and
• 22:38
  then
• 22:39
  say,
• 22:39
  which.
• 22:39
  What
• 22:40
  are
• 22:40
  our
• 22:40
  top
• 22:40
  three?
• 22:41
  Right.
• 22:41
  And
• 22:41
  then
• 22:42
  say,
• 22:42
  okay,
• 22:43
  how
• 22:43
  could
• 22:43
  I
• 22:44
  help
• 22:44
  us
• 22:45
  with
• 22:45
  that?
• 22:46
  That's
• 22:47
  perfect,
• 22:47
  Coco.
• 22:47
  I
• 22:48
  mean,
• 22:48
  I
• 22:48
  feel
• 22:49
  like
• 22:49
  if
• 22:49
  you're
• 22:49
  a
• 22:50
  company
• 22:50
  using
• 22:51
  that
• 22:51
  lens,
• 22:52
  you're
• 22:52
  going
• 22:52
  to
• 22:52
  go
• 22:53
  far.
• 22:53
  Like,
• 22:53
  imagine
• 22:54
  just
• 22:54
  being
• 22:54
  able
• 22:54
  to
• 22:54
  reduce
• 22:55
  one
• 22:55
  of
• 22:55
  your
• 22:55
  bottlenecks
• 22:56
  by
• 22:56
  20%.
• 22:57
  Like,
• 22:58
  that's
• 22:59
  massive.
• 23:00
  Massive.
• 23:01
  Right.
• 23:01
  Like
• 23:01
  if
• 23:01
  you
• 23:02
  could
• 23:02
  reduce
• 23:02
  the
• 23:02
  cost
• 23:03
  of
• 23:03
  your
• 23:03
  invoicing
• 23:04
  or
• 23:04
  you
• 23:04
  could
• 23:05
  reduce
• 23:05
  the
• 23:05
  cost,
• 23:05
  like,
• 23:06
  whatever,
• 23:06
  or
• 23:07
  you
• 23:07
  could
• 23:07
  speed
• 23:07
  up
• 23:08
  the
• 23:08
  time
• 23:09
  to
• 23:10
  deliver
• 23:10
  something.
• 23:11
  Right.
• 23:11
  Like
• 23:12
  those,
• 23:12
  Those
• 23:12
  tweaks
• 23:13
  are
• 23:13
  the
• 23:13
  ones
• 23:14
  that
• 23:14
  create
• 23:15
  the
• 23:15
  companies
• 23:15
  that
• 23:16
  can
• 23:16
  last.
• 23:17
  Absolutely.
• 23:19
  So
• 23:19
  I'm
• 23:19
  wondering
• 23:20
  if
• 23:20
  you
• 23:20
  could.
• 23:21
  Because
• 23:21
  I'm
• 23:22
  always
• 23:22
  fascinated
• 23:23
  when
• 23:23
  I.
• 23:23
  When
• 23:23
  I
• 23:23
  listen
• 23:24
  to
• 23:24
  your
• 23:24
  show.
• 23:25
  I.
• 23:25
  It's.
• 23:26
  It's
• 23:26
  like,
• 23:27
  again,
• 23:27
  I'm
• 23:27
  imagining
• 23:28
  this.
• 23:28
  This
• 23:28
  garden
• 23:29
  with
• 23:29
  all
• 23:29
  these
• 23:29
  little
• 23:30
  flowers
• 23:30
  coming
• 23:31
  up,
• 23:31
  all
• 23:32
  these
• 23:32
  different
• 23:32
  companies
• 23:33
  that
• 23:33
  are
• 23:33
  doing
• 23:33
  all
• 23:33
  different
• 23:34
  kinds
• 23:34
  of
• 23:34
  things
• 23:35
  in
• 23:35
  AI.
• 23:36
  So
• 23:36
  I'm
• 23:36
  wondering
• 23:36
  if
• 23:36
  you
• 23:37
  could
• 23:37
  just
• 23:37
  give
• 23:37
  us
• 23:38
  three
• 23:38
  or
• 23:38
  four
• 23:38
  examples
• 23:39
  of
• 23:40
  AI
• 23:40
  companies
• 23:41
  doing
• 23:41
  some
• 23:42
  pretty,
• 23:42
  like,
• 23:43
  revolutionary
• 23:43
  things.
• 23:44
  Maybe
• 23:45
  pull
• 23:45
  from
• 23:45
  healthcare,
• 23:46
  finance,
• 23:47
  E
• 23:47
  commerce,
• 23:48
  manufacturing,
• 23:49
  agriculture,
• 23:49
  energy,
• 23:50
  supply
• 23:50
  chain,
• 23:50
  whatever
• 23:51
  comes
• 23:51
  to
• 23:51
  your
• 23:51
  mind.
• 23:52
  Just
• 23:52
  to
• 23:52
  give
• 23:52
  our
• 23:53
  brains,
• 23:54
  like,
• 23:55
  some
• 23:55
  of
• 23:55
  some.
• 23:56
  Some
• 23:57
  possibilities
• 23:58
  and
• 23:58
  imagination
• 23:59
  around
• 23:59
  what's
• 24:00
  happening.
• 24:01
  Yeah,
• 24:02
  I
• 24:02
  love
• 24:02
  that.
• 24:02
  And
• 24:02
  you
• 24:03
  know,
• 24:03
  using
• 24:03
  your
• 24:03
  garden
• 24:04
  analogy,
• 24:05
  like,
• 24:05
  I
• 24:05
  feel
• 24:05
  like
• 24:05
  I'm
• 24:06
  kind
• 24:06
  of
• 24:06
  like
• 24:06
  skipping
• 24:06
  through
• 24:06
  the
• 24:07
  garden
• 24:07
  and
• 24:07
  picking
• 24:07
  a
• 24:07
  few
• 24:08
  flowers
• 24:08
  to
• 24:09
  share
• 24:09
  with
• 24:09
  you.
• 24:10
  So
• 24:10
  the
• 24:10
  first
• 24:11
  one
• 24:11
  is
• 24:12
  Conversa.
• 24:13
  It
• 24:13
  is
• 24:13
  a
• 24:14
  company
• 24:14
  that
• 24:14
  helps
• 24:15
  with
• 24:15
  hir.
• 24:16
  And
• 24:16
  my
• 24:16
  friend
• 24:17
  Melinda
• 24:17
  Kohler
• 24:18
  Johnson,
• 24:18
  she
• 24:18
  runs
• 24:19
  it,
• 24:19
  and
• 24:20
  basically
• 24:20
  they're
• 24:21
  using
• 24:21
  AI
• 24:21
  to
• 24:22
  actually
• 24:22
  reduce
• 24:23
  bias
• 24:23
  in
• 24:24
  the
• 24:24
  hiring
• 24:24
  process,
• 24:25
  which
• 24:25
  I
• 24:26
  think
• 24:26
  is
• 24:26
  so
• 24:26
  cool.
• 24:27
  Because
• 24:28
  I
• 24:28
  think
• 24:28
  so
• 24:28
  too.
• 24:29
  She
• 24:29
  was
• 24:29
  on
• 24:29
  your
• 24:29
  show,
• 24:30
  right?
• 24:30
  She
• 24:30
  was.
• 24:31
  Yes,
• 24:31
  yes.
• 24:31
  Yeah.
• 24:33
  So
• 24:33
  basically
• 24:34
  she
• 24:35
  uses
• 24:36
  it
• 24:36
  to
• 24:37
  reduce
• 24:37
  some
• 24:38
  of
• 24:38
  the
• 24:38
  things
• 24:38
  that
• 24:38
  could
• 24:39
  cause
• 24:39
  bias.
• 24:40
  So
• 24:40
  for
• 24:40
  example,
• 24:41
  if
• 24:41
  my
• 24:41
  resume
• 24:42
  goes
• 24:42
  in,
• 24:42
  you
• 24:42
  know,
• 24:42
  it
• 24:42
  says
• 24:43
  Jenny
• 24:43
  K.
• 24:43
  Pollock
• 24:44
  and
• 24:44
  you
• 24:44
  can
• 24:45
  tell
• 24:45
  based
• 24:46
  off
• 24:46
  my
• 24:46
  name
• 24:47
  that
• 24:47
  I'm
• 24:48
  probably
• 24:48
  a
• 24:48
  female.
• 24:49
  And
• 24:50
  that
• 24:51
  could
• 24:52
  bias
• 24:52
  somebody
• 24:53
  whether
• 24:53
  they
• 24:53
  know
• 24:53
  it
• 24:54
  or
• 24:54
  not.
• 24:54
  And
• 24:54
  so
• 24:54
  they
• 24:54
  take,
• 24:55
  they'll
• 24:55
  redact
• 24:56
  names.
• 24:57
  It'll
• 24:57
  actually
• 24:59
  do
• 24:59
  things
• 25:00
  to
• 25:00
  help
• 25:00
  match
• 25:01
  the
• 25:01
  candidates
• 25:02
  as
• 25:02
  well
• 25:02
  with
• 25:03
  the
• 25:03
  open
• 25:04
  recs
• 25:04
  in
• 25:04
  their
• 25:04
  pipeline.
• 25:05
  And
• 25:06
  I
• 25:06
  think
• 25:06
  it's
• 25:07
  a
• 25:07
  really
• 25:07
  neat
• 25:07
  solution.
• 25:08
  So
• 25:08
  being
• 25:09
  able
• 25:09
  to
• 25:10
  know
• 25:11
  that
• 25:11
  you're
• 25:12
  hiring
• 25:13
  pool
• 25:14
  is
• 25:14
  diverse
• 25:15
  and
• 25:16
  not
• 25:16
  knowing
• 25:17
  exactly
• 25:17
  what
• 25:18
  that
• 25:18
  diversity
• 25:18
  looks
• 25:19
  like
• 25:19
  makes
• 25:20
  it
• 25:20
  even
• 25:20
  better
• 25:21
  because
• 25:22
  you're
• 25:22
  not
• 25:22
  going
• 25:22
  to
• 25:23
  accidentally
• 25:23
  be
• 25:23
  biased.
• 25:24
  You're
• 25:24
  going
• 25:25
  to
• 25:25
  be
• 25:25
  able
• 25:25
  to
• 25:25
  go
• 25:25
  through
• 25:26
  that
• 25:26
  candidate
• 25:26
  pipeline
• 25:27
  and
• 25:27
  go
• 25:27
  through
• 25:27
  that
• 25:28
  pool
• 25:28
  and
• 25:29
  find
• 25:29
  the
• 25:29
  right
• 25:29
  fit
• 25:30
  for
• 25:30
  the
• 25:30
  job,
• 25:31
  regardless
• 25:32
  of
• 25:32
  some
• 25:32
  of
• 25:32
  these
• 25:33
  things
• 25:34
  that
• 25:34
  sometimes
• 25:35
  get
• 25:35
  in
• 25:35
  the
• 25:35
  way.
• 25:36
  And
• 25:36
  so
• 25:36
  I
• 25:36
  think
• 25:36
  it's
• 25:37
  really
• 25:37
  neat
• 25:37
  that
• 25:37
  she's
• 25:38
  using
• 25:38
  AI
• 25:39
  in
• 25:39
  that
• 25:39
  manner.
• 25:40
  And
• 25:41
  definitely
• 25:41
  if
• 25:41
  hiring
• 25:42
  is
• 25:42
  one
• 25:42
  of
• 25:42
  your
• 25:42
  bottlenecks,
• 25:43
  if
• 25:43
  you're
• 25:43
  struggling
• 25:44
  to
• 25:44
  find
• 25:44
  diverse
• 25:45
  candidates,
• 25:46
  first
• 25:46
  of
• 25:46
  all,
• 25:46
  they're
• 25:46
  out
• 25:46
  there.
• 25:47
  I
• 25:47
  have
• 25:47
  a
• 25:47
  community
• 25:48
  of
• 25:48
  13,000
• 25:49
  women
• 25:49
  in
• 25:49
  AI,
• 25:51
  but
• 25:52
  also
• 25:52
  check
• 25:53
  out
• 25:53
  Conversa
• 25:54
  and
• 25:54
  get
• 25:54
  it
• 25:54
  set
• 25:54
  up
• 25:55
  because
• 25:57
  there's
• 25:58
  a
• 25:58
  solution
• 25:59
  here
• 25:59
  that
• 26:00
  we
• 26:00
  didn't
• 26:00
  have
• 26:00
  before.
• 26:01
  It's
• 26:01
  so
• 26:01
  cool.
• 26:02
  It
• 26:03
  is
• 26:03
  so
• 26:03
  cool.
• 26:04
  And
• 26:04
  I
• 26:04
  learned
• 26:05
  actually
• 26:05
  so
• 26:05
  much
• 26:06
  listening
• 26:06
  to
• 26:06
  that
• 26:07
  particular
• 26:07
  episode
• 26:08
  of
• 26:08
  your
• 26:09
  show
• 26:09
  because
• 26:10
  it
• 26:10
  helped
• 26:10
  me
• 26:10
  understand
• 26:11
  that
• 26:12
  the
• 26:12
  reason
• 26:13
  that,
• 26:13
  that
• 26:13
  you
• 26:13
  know,
• 26:14
  if
• 26:14
  you,
• 26:14
  if
• 26:14
  you
• 26:14
  work
• 26:15
  with
• 26:15
  a
• 26:15
  company
• 26:16
  that
• 26:16
  does
• 26:16
  the
• 26:16
  same
• 26:17
  thing,
• 26:17
  but
• 26:18
  without
• 26:19
  a
• 26:19
  particular
• 26:20
  filter
• 26:20
  around
• 26:22
  making
• 26:22
  sure
• 26:23
  it
• 26:23
  doesn't,
• 26:24
  it's
• 26:24
  not,
• 26:24
  it's
• 26:24
  not
• 26:25
  biased.
• 26:25
  The,
• 26:26
  the,
• 26:27
  the
• 26:27
  data
• 26:28
  that
• 26:28
  it's,
• 26:28
  that
• 26:29
  most
• 26:29
  systems
• 26:29
  are,
• 26:30
  are
• 26:30
  following
• 26:31
  are
• 26:31
  inherently
• 26:32
  biased?
• 26:33
  Yes,
• 26:33
  right.
• 26:33
  That's
• 26:34
  the
• 26:34
  problem.
• 26:34
  And
• 26:35
  so
• 26:36
  without,
• 26:36
  without
• 26:37
  even
• 26:37
  knowing
• 26:38
  it,
• 26:38
  you
• 26:39
  know,
• 26:39
  a
• 26:39
  Jenny
• 26:40
  versus
• 26:40
  a
• 26:40
  Carl,
• 26:41
  you
• 26:41
  know,
• 26:42
  might
• 26:42
  not
• 26:42
  get
• 26:42
  as
• 26:43
  many
• 26:43
  callbacks
• 26:44
  just.
• 26:44
  And
• 26:44
  that's
• 26:44
  just
• 26:45
  part
• 26:45
  of
• 26:45
  what's
• 26:45
  in
• 26:45
  the
• 26:45
  data
• 26:46
  and
• 26:46
  the
• 26:46
  logarithms
• 26:47
  that
• 26:47
  they're
• 26:47
  using.
• 26:48
  So,
• 26:48
  so
• 26:48
  it's
• 26:49
  really
• 26:49
  important
• 26:50
  to,
• 26:51
  when
• 26:51
  you're
• 26:51
  looking
• 26:51
  at
• 26:52
  different
• 26:52
  solutions
• 26:53
  to
• 26:53
  understand
• 26:53
  where
• 26:54
  they're
• 26:54
  getting
• 26:54
  their
• 26:54
  data
• 26:55
  and
• 26:55
  if
• 26:55
  they're
• 26:56
  doing
• 26:56
  anything
• 26:57
  with
• 26:57
  their,
• 26:57
  with
• 26:58
  their,
• 26:58
  I
• 26:58
  guess
• 26:59
  it's
• 26:59
  the
• 26:59
  LLM,
• 27:00
  right.
• 27:00
  They're
• 27:01
  largely
• 27:01
  which
• 27:01
  model
• 27:02
  they're
• 27:02
  where,
• 27:03
  how
• 27:03
  they're
• 27:04
  sourcing
• 27:04
  that
• 27:04
  information
• 27:05
  and
• 27:05
  are
• 27:05
  they
• 27:05
  filtering
• 27:06
  for
• 27:06
  it.
• 27:06
  So
• 27:07
  yeah,
• 27:07
  and
• 27:08
  with
• 27:08
  that
• 27:08
  Coco,
• 27:09
  I
• 27:09
  wanted
• 27:09
  to
• 27:09
  say
• 27:09
  have
• 27:09
  you
• 27:10
  ever
• 27:10
  put
• 27:10
  into
• 27:10
  one
• 27:11
  of
• 27:11
  the
• 27:11
  image
• 27:11
  generators,
• 27:12
  you
• 27:12
  know,
• 27:12
  meta
• 27:12
  AI
• 27:13
  or
• 27:14
  mid
• 27:14
  journey,
• 27:15
  and
• 27:15
  said
• 27:15
  like,
• 27:16
  can
• 27:16
  I
• 27:16
  get
• 27:16
  a
• 27:16
  picture
• 27:17
  of
• 27:17
  a
• 27:17
  CEO
• 27:18
  on
• 27:18
  stage
• 27:19
  at
• 27:19
  a
• 27:19
  tech
• 27:19
  conference.
• 27:20
  Have
• 27:20
  you
• 27:20
  ever
• 27:20
  asked
• 27:20
  for
• 27:21
  that?
• 27:22
  I
• 27:22
  haven't,
• 27:23
  but
• 27:23
  I
• 27:24
  can't
• 27:24
  imagine.
• 27:25
  Right.
• 27:27
  Let
• 27:27
  me
• 27:27
  tell
• 27:27
  you,
• 27:28
  it's
• 27:28
  not
• 27:28
  great.
• 27:29
  It
• 27:29
  always
• 27:30
  returns
• 27:30
  a
• 27:30
  man
• 27:31
  and
• 27:31
  even
• 27:31
  if
• 27:32
  you
• 27:32
  ask
• 27:32
  for
• 27:32
  a
• 27:32
  woman,
• 27:33
  it's
• 27:33
  something
• 27:33
  sometimes
• 27:33
  returns
• 27:34
  a
• 27:34
  man.
• 27:34
  So
• 27:34
  it's
• 27:35
  very
• 27:35
  upsetting.
• 27:36
  And
• 27:36
  it's
• 27:36
  looking
• 27:36
  at
• 27:36
  all
• 27:37
  of
• 27:37
  this
• 27:37
  data
• 27:37
  that
• 27:38
  it's,
• 27:38
  you
• 27:39
  know,
• 27:39
  been
• 27:39
  fed
• 27:40
  and
• 27:40
  it's
• 27:41
  like,
• 27:41
  oh,
• 27:41
  it,
• 27:41
  it
• 27:41
  sees
• 27:42
  that
• 27:42
  there
• 27:42
  were,
• 27:42
  you
• 27:43
  know,
• 27:43
  more
• 27:43
  males
• 27:44
  at,
• 27:44
  you
• 27:44
  know,
• 27:45
  historic
• 27:46
  tech
• 27:46
  conferences.
• 27:47
  Right.
• 27:48
  So
• 27:48
  then
• 27:49
  that's
• 27:49
  what
• 27:49
  it
• 27:49
  spits
• 27:50
  out.
• 27:50
  And
• 27:50
  so
• 27:50
  that's
• 27:50
  why
• 27:51
  we
• 27:51
  need
• 27:51
  the
• 27:51
  tuning,
• 27:52
  because
• 27:52
  there
• 27:52
  are
• 27:52
  female
• 27:53
  CEOs
• 27:54
  and
• 27:54
  we
• 27:55
  want
• 27:55
  more
• 27:56
  female
• 27:56
  CEOs.
• 27:57
  So
• 27:58
  let's
• 27:58
  not,
• 27:58
  you
• 27:59
  know,
• 28:00
  let
• 28:00
  the
• 28:00
  biases
• 28:01
  in
• 28:01
  the
• 28:02
  data
• 28:02
  which
• 28:03
  reflect
• 28:03
  the
• 28:03
  biases
• 28:03
  in
• 28:04
  our
• 28:04
  society,
• 28:04
  by
• 28:05
  the
• 28:05
  way.
• 28:05
  Let's
• 28:05
  not
• 28:06
  let
• 28:06
  that
• 28:06
  get
• 28:06
  in
• 28:06
  the
• 28:06
  way.
• 28:07
  Exactly.
• 28:08
  Yeah.
• 28:09
  So
• 28:09
  Converse
• 28:10
  is
• 28:10
  a
• 28:10
  great
• 28:10
  example.
• 28:11
  What
• 28:12
  else
• 28:12
  are
• 28:12
  you.
• 28:12
  What
• 28:13
  else
• 28:13
  is
• 28:13
  another
• 28:13
  example
• 28:14
  of
• 28:14
  a
• 28:14
  company
• 28:15
  doing
• 28:15
  some
• 28:16
  cool,
• 28:16
  revolutionary
• 28:17
  things?
• 28:17
  Yeah.
• 28:18
  So
• 28:18
  in
• 28:18
  the
• 28:19
  edtech
• 28:19
  space,
• 28:19
  I've
• 28:20
  actually
• 28:20
  recently
• 28:21
  joined
• 28:21
  to
• 28:22
  serve
• 28:22
  as
• 28:22
  their
• 28:23
  chief
• 28:23
  Marketing
• 28:23
  officer.
• 28:24
  There's
• 28:24
  a
• 28:24
  company
• 28:25
  called
• 28:25
  Dabble
• 28:27
  and
• 28:28
  it's
• 28:28
  run
• 28:29
  by
• 28:29
  two
• 28:30
  amazing
• 28:31
  founders
• 28:32
  who
• 28:32
  I
• 28:32
  actually
• 28:32
  met
• 28:33
  through
• 28:33
  the
• 28:33
  women
• 28:33
  in
• 28:33
  AI
• 28:34
  community.
• 28:35
  But
• 28:35
  Siri
• 28:35
  and
• 28:36
  Madhu
• 28:36
  are
• 28:37
  these
• 28:37
  amazing
• 28:38
  technical
• 28:39
  women
• 28:39
  building
• 28:39
  this
• 28:40
  really
• 28:40
  cool
• 28:41
  product.
• 28:42
  What
• 28:42
  they
• 28:42
  do
• 28:43
  is
• 28:43
  they
• 28:44
  are
• 28:44
  democratizing
• 28:45
  access
• 28:46
  to
• 28:46
  college
• 28:47
  counselors
• 28:48
  by
• 28:48
  using
• 28:48
  AI.
• 28:49
  So
• 28:49
  instead
• 28:49
  of
• 28:49
  shelling
• 28:50
  out
• 28:50
  the
• 28:50
  big
• 28:51
  bucks
• 28:51
  to
• 28:52
  get,
• 28:52
  you
• 28:52
  know,
• 28:52
  one
• 28:52
  on
• 28:53
  one
• 28:53
  personalized
• 28:54
  counseling,
• 28:54
  they're
• 28:55
  doing
• 28:55
  it
• 28:55
  through
• 28:55
  an
• 28:55
  app.
• 28:56
  So
• 28:56
  it's
• 28:56
  24,
• 28:57
  7
• 28:58
  AI
• 28:58
  powered
• 28:59
  college
• 28:59
  and
• 28:59
  career
• 29:00
  counseling
• 29:00
  available
• 29:01
  to
• 29:02
  everyone.
• 29:03
  And
• 29:04
  I
• 29:04
  think
• 29:04
  that
• 29:04
  this
• 29:04
  is
• 29:05
  really
• 29:05
  important
• 29:05
  because
• 29:06
  as
• 29:06
  you're
• 29:07
  planning
• 29:07
  the
• 29:07
  next
• 29:07
  stage
• 29:08
  of
• 29:08
  your
• 29:08
  career,
• 29:08
  what
• 29:09
  are
• 29:09
  you
• 29:09
  going
• 29:09
  to
• 29:09
  do
• 29:09
  after
• 29:09
  high
• 29:10
  school?
• 29:10
  What
• 29:10
  are
• 29:10
  you
• 29:10
  going
• 29:10
  to
• 29:11
  study?
• 29:11
  What
• 29:12
  programs
• 29:12
  are
• 29:12
  out
• 29:12
  there,
• 29:13
  you
• 29:13
  want
• 29:13
  the
• 29:13
  right
• 29:14
  fit
• 29:14
  for
• 29:14
  you
• 29:16
  and
• 29:17
  you
• 29:18
  need
• 29:18
  more
• 29:18
  than
• 29:18
  10
• 29:18
  minutes
• 29:19
  with
• 29:19
  your
• 29:19
  school
• 29:20
  guidance
• 29:20
  counselor.
• 29:21
  That's
• 29:21
  not
• 29:21
  enough
• 29:22
  to
• 29:22
  really
• 29:23
  plan
• 29:23
  the
• 29:23
  foundation
• 29:24
  for
• 29:24
  what
• 29:24
  you're
• 29:24
  going
• 29:25
  to
• 29:25
  do.
• 29:25
  So
• 29:26
  I
• 29:26
  just,
• 29:26
  I
• 29:26
  love
• 29:27
  that
• 29:27
  they're
• 29:27
  making
• 29:27
  that
• 29:27
  accessible
• 29:28
  to
• 29:28
  people
• 29:29
  and
• 29:29
  using
• 29:30
  this
• 29:30
  amazing
• 29:31
  AI
• 29:31
  AI
• 29:32
  layer
• 29:32
  to
• 29:32
  match
• 29:33
  the
• 29:33
  students
• 29:33
  to
• 29:34
  the
• 29:34
  programs,
• 29:34
  to
• 29:35
  the
• 29:35
  colleges,
• 29:35
  to
• 29:36
  the
• 29:36
  careers.
• 29:37
  So
• 29:37
  it's
• 29:38
  a
• 29:38
  lot
• 29:38
  of
• 29:38
  fun
• 29:38
  and
• 29:39
  I
• 29:39
  think
• 29:39
  super
• 29:40
  important
• 29:40
  for
• 29:41
  people
• 29:41
  out
• 29:42
  there
• 29:42
  to
• 29:42
  be
• 29:42
  able
• 29:42
  to
• 29:43
  explore
• 29:44
  recommendations
• 29:45
  that
• 29:45
  are
• 29:45
  based
• 29:45
  on
• 29:45
  things
• 29:46
  that
• 29:46
  they
• 29:46
  like
• 29:46
  to
• 29:47
  do,
• 29:47
  not
• 29:48
  just,
• 29:48
  oh,
• 29:48
  this
• 29:49
  particular
• 29:49
  college
• 29:50
  looks
• 29:50
  good
• 29:50
  or
• 29:51
  whatnot.
• 29:51
  It
• 29:51
  really
• 29:52
  is.
• 29:52
  How
• 29:53
  do
• 29:53
  we
• 29:54
  find
• 29:54
  what
• 29:54
  you're
• 29:54
  excited
• 29:55
  about
• 29:56
  and
• 29:56
  how
• 29:57
  do
• 29:57
  you
• 29:57
  make
• 29:57
  a.
• 29:57
  Career
• 29:58
  out
• 29:58
  of
• 29:58
  that?
• 29:58
  And
• 29:58
  I
• 29:58
  think
• 29:59
  that's
• 29:59
  what's
• 29:59
  important.
• 30:00
  I
• 30:00
  think
• 30:01
  that's
• 30:01
  so
• 30:01
  cool.
• 30:02
  I
• 30:02
  have
• 30:02
  a
• 30:02
  16
• 30:02
  year
• 30:03
  old
• 30:03
  junior
• 30:03
  in
• 30:04
  high
• 30:04
  school.
• 30:05
  She's
• 30:05
  got
• 30:05
  to
• 30:06
  use
• 30:06
  this.
• 30:06
  It
• 30:06
  sounds
• 30:07
  amazing,
• 30:07
  right?
• 30:08
  Yes.
• 30:08
  And
• 30:09
  it's,
• 30:10
  and
• 30:10
  it's,
• 30:11
  it's
• 30:11
  very,
• 30:12
  it's,
• 30:12
  it's
• 30:12
  very
• 30:12
  accessible
• 30:13
  and
• 30:13
  available
• 30:13
  to
• 30:14
  anybody,
• 30:14
  so.
• 30:15
  Exactly.
• 30:16
  Yeah.
• 30:16
  Well,
• 30:16
  you
• 30:16
  know
• 30:16
  what,
• 30:17
  we'd
• 30:17
  love
• 30:17
  her
• 30:17
  feedback.
• 30:18
  So
• 30:18
  have
• 30:18
  her
• 30:19
  load
• 30:19
  and
• 30:20
  hopefully
• 30:20
  her
• 30:20
  and
• 30:20
  I
• 30:20
  can
• 30:20
  jump
• 30:21
  on
• 30:21
  a
• 30:21
  call
• 30:21
  and
• 30:21
  she
• 30:21
  can
• 30:22
  tell
• 30:22
  me,
• 30:22
  you
• 30:22
  know,
• 30:22
  what
• 30:23
  works
• 30:23
  and
• 30:24
  what's
• 30:24
  cool
• 30:24
  and
• 30:25
  if
• 30:25
  she
• 30:25
  likes
• 30:25
  the
• 30:25
  color
• 30:26
  and
• 30:26
  all
• 30:27
  of
• 30:27
  that
• 30:27
  would
• 30:27
  be
• 30:27
  so
• 30:27
  much
• 30:27
  fun.
• 30:28
  She
• 30:28
  would
• 30:29
  love
• 30:29
  that.
• 30:29
  She
• 30:29
  would
• 30:29
  love
• 30:30
  to
• 30:30
  do
• 30:30
  that.
• 30:30
  She's
• 30:31
  totally
• 30:31
  into,
• 30:32
  you
• 30:32
  know,
• 30:32
  women
• 30:33
  entrepreneurs.
• 30:34
  Imagine
• 30:34
  that.
• 30:35
  Right?
• 30:35
  Amazing.
• 30:36
  I
• 30:36
  wonder
• 30:36
  where
• 30:36
  she
• 30:36
  gets
• 30:37
  that
• 30:37
  from.
• 30:37
  No,
• 30:37
  I
• 30:38
  can't
• 30:38
  imagine.
• 30:38
  Right.
• 30:40
  I
• 30:40
  love
• 30:40
  that
• 30:41
  you
• 30:41
  are
• 30:41
  raising,
• 30:41
  you
• 30:42
  know,
• 30:42
  the
• 30:43
  next
• 30:43
  generation
• 30:44
  of
• 30:44
  entrepreneurs
• 30:45
  and
• 30:45
  that's
• 30:46
  just
• 30:46
  so
• 30:46
  amazing
• 30:46
  to
• 30:47
  see
• 30:47
  her,
• 30:47
  you
• 30:48
  know,
• 30:48
  have
• 30:48
  an
• 30:48
  interest
• 30:49
  like
• 30:49
  that
• 30:49
  at
• 30:49
  such
• 30:49
  a
• 30:50
  young
• 30:50
  age.
• 30:50
  Yeah,
• 30:51
  no,
• 30:51
  I,
• 30:52
  I'm
• 30:52
  excited
• 30:52
  to
• 30:52
  introduce
• 30:53
  you
• 30:53
  to
• 30:53
  her.
• 30:53
  She's.
• 30:54
  She's
• 30:54
  great.
• 30:54
  She's
• 30:54
  super.
• 30:55
  Oh,
• 30:55
  fantastic.
• 30:56
  So
• 30:57
  the
• 30:57
  other
• 30:58
  one
• 30:58
  I
• 30:58
  wanted
• 30:58
  to
• 30:59
  share
• 30:59
  is
• 30:59
  actually
• 31:00
  one
• 31:00
  for
• 31:00
  lead
• 31:00
  generation.
• 31:01
  So
• 31:01
  if
• 31:01
  you're
• 31:02
  in
• 31:03
  the
• 31:03
  sales
• 31:03
  side
• 31:03
  of
• 31:04
  things,
• 31:05
  Involve
• 31:05
  AI
• 31:06
  by
• 31:07
  Sumaya
• 31:07
  Batnagar
• 31:08
  is
• 31:08
  amazing.
• 31:09
  She's
• 31:09
  the
• 31:09
  CTO
• 31:10
  over
• 31:10
  there
• 31:11
  and
• 31:11
  what
• 31:11
  she
• 31:12
  does
• 31:12
  is
• 31:12
  she
• 31:13
  uses
• 31:13
  AI
• 31:14
  and
• 31:15
  she
• 31:15
  actually
• 31:16
  takes
• 31:16
  a
• 31:16
  look
• 31:17
  at
• 31:18
  your
• 31:19
  company.
• 31:19
  So
• 31:20
  she
• 31:20
  matches
• 31:20
  these
• 31:20
  two
• 31:21
  together,
• 31:21
  what
• 31:21
  is
• 31:21
  your
• 31:22
  offering?
• 31:22
  And
• 31:22
  then
• 31:23
  she
• 31:23
  looks
• 31:23
  at
• 31:23
  the
• 31:24
  leads
• 31:24
  that
• 31:24
  are
• 31:24
  out
• 31:25
  there
• 31:25
  and
• 31:25
  does
• 31:26
  the
• 31:26
  first
• 31:26
  pitch.
• 31:27
  So
• 31:28
  she
• 31:28
  won't
• 31:28
  send
• 31:29
  the
• 31:29
  AI
• 31:29
  won't
• 31:30
  send
• 31:30
  you
• 31:30
  anything
• 31:31
  that
• 31:31
  doesn't
• 31:32
  have
• 31:32
  a
• 31:32
  response
• 31:32
  already.
• 31:33
  So
• 31:33
  every
• 31:34
  lead
• 31:34
  you
• 31:34
  get
• 31:34
  from
• 31:35
  them
• 31:35
  is
• 31:35
  a
• 31:36
  warm
• 31:36
  lead.
• 31:37
  I
• 31:37
  was
• 31:37
  going
• 31:37
  to
• 31:37
  use
• 31:38
  it
• 31:38
  for
• 31:38
  women
• 31:38
  and
• 31:38
  I,
• 31:39
  but
• 31:40
  we
• 31:41
  don't
• 31:41
  have
• 31:41
  a
• 31:41
  lead
• 31:41
  problem.
• 31:42
  I
• 31:42
  have
• 31:42
  110
• 31:43
  women
• 31:43
  waiting
• 31:43
  to
• 31:44
  come
• 31:44
  on
• 31:44
  the
• 31:44
  show.
• 31:44
  So
• 31:44
  when
• 31:45
  I
• 31:45
  get
• 31:45
  through
• 31:45
  them
• 31:45
  and
• 31:46
  if
• 31:46
  there's
• 31:46
  a
• 31:46
  lull,
• 31:46
  I'm
• 31:47
  really
• 31:47
  excited
• 31:47
  to
• 31:47
  try
• 31:48
  it
• 31:48
  out.
• 31:48
  But
• 31:50
  it
• 31:51
  is
• 31:51
  pretty
• 31:51
  cool.
• 31:51
  So
• 31:51
  imagine
• 31:52
  only
• 31:52
  having
• 31:53
  warm
• 31:53
  leads
• 31:53
  to
• 31:54
  follow
• 31:54
  for
• 31:54
  your
• 31:54
  sales
• 31:55
  team.
• 31:55
  Like,
• 31:56
  wow,
• 31:57
  I,
• 31:57
  I
• 31:57
  was
• 31:57
  told,
• 31:58
  I
• 31:58
  don't
• 31:58
  know
• 31:58
  if
• 31:58
  you
• 31:58
  noticed,
• 31:59
  I
• 31:59
  was
• 31:59
  leaning
• 32:00
  forward.
• 32:00
  Right.
• 32:01
  Like,
• 32:01
  that's
• 32:01
  amazing.
• 32:02
  So
• 32:02
  it's
• 32:02
  called
• 32:03
  Involve
• 32:04
  AI.
• 32:05
  Is
• 32:05
  that
• 32:05
  right?
• 32:05
  Yep.
• 32:06
  Involve
• 32:07
  AI.
• 32:08
  Okay,
• 32:08
  we're
• 32:08
  gonna
• 32:09
  all
• 32:09
  go
• 32:09
  check
• 32:09
  that
• 32:09
  out.
• 32:10
  I
• 32:10
  know.
• 32:10
  As
• 32:10
  soon
• 32:10
  as
• 32:11
  soon
• 32:11
  as
• 32:11
  we
• 32:11
  get
• 32:11
  off
• 32:12
  the
• 32:12
  call,
• 32:12
  I'll
• 32:12
  be
• 32:12
  checking
• 32:12
  them
• 32:13
  out.
• 32:13
  So
• 32:14
  conversa
• 32:15
  dabble
• 32:16
  and
• 32:17
  Involve
• 32:17
  AI
• 32:18
  all
• 32:18
  doing
• 32:18
  some
• 32:18
  really
• 32:19
  cool
• 32:19
  things
• 32:19
  to
• 32:20
  give
• 32:20
  us
• 32:20
  perspective
• 32:21
  on
• 32:21
  what's
• 32:21
  happening
• 32:22
  in
• 32:22
  AI.
• 32:23
  So
• 32:24
  I
• 32:24
  know
• 32:24
  that
• 32:25
  your
• 32:25
  superpower
• 32:26
  is
• 32:27
  driving
• 32:27
  global
• 32:28
  monetization
• 32:30
  strategies.
• 32:31
  Right.
• 32:31
  It's
• 32:32
  one
• 32:32
  thing
• 32:32
  to
• 32:32
  have
• 32:32
  tools
• 32:33
  that
• 32:33
  are
• 32:33
  cool.
• 32:34
  It's
• 32:34
  another
• 32:34
  thing
• 32:34
  to
• 32:34
  make
• 32:35
  money
• 32:35
  from
• 32:35
  them.
• 32:37
  Don't
• 32:38
  I
• 32:38
  know
• 32:38
  it?
• 32:39
  Don't
• 32:40
  we
• 32:40
  all
• 32:40
  know
• 32:40
  it?
• 32:41
  Could
• 32:41
  you
• 32:42
  walk
• 32:42
  us
• 32:42
  through
• 32:42
  a
• 32:42
  strategy
• 32:43
  you've
• 32:43
  implemented
• 32:44
  that
• 32:44
  has
• 32:44
  boosted
• 32:45
  revenue
• 32:46
  for
• 32:46
  a
• 32:47
  tech
• 32:47
  company?
• 32:47
  Yeah,
• 32:48
  so
• 32:49
  a
• 32:49
  while
• 32:49
  back
• 32:49
  I
• 32:50
  was
• 32:50
  at
• 32:50
  a
• 32:50
  company
• 32:51
  called
• 32:51
  MVU
• 32:52
  or
• 32:52
  IMVU
• 32:54
  and
• 32:54
  they
• 32:55
  had
• 32:55
  a
• 32:55
  VIP
• 32:56
  program.
• 32:56
  So
• 32:56
  think
• 32:56
  of
• 32:57
  it.
• 32:57
  It's
• 32:57
  online
• 32:58
  3D
• 32:58
  social
• 32:59
  media
• 33:00
  app.
• 33:00
  And
• 33:01
  for
• 33:01
  the
• 33:01
  VIP
• 33:02
  program,
• 33:02
  you
• 33:02
  know,
• 33:02
  you
• 33:02
  got
• 33:03
  a
• 33:03
  certain
• 33:03
  amount
• 33:03
  of
• 33:03
  credits
• 33:04
  and
• 33:04
  you
• 33:04
  got
• 33:04
  to
• 33:05
  have
• 33:06
  access
• 33:06
  to
• 33:06
  special
• 33:06
  features
• 33:07
  and
• 33:07
  things
• 33:07
  like
• 33:07
  that.
• 33:08
  But
• 33:08
  it
• 33:08
  was
• 33:08
  only
• 33:08
  on
• 33:09
  desktop
• 33:10
  and
• 33:10
  it
• 33:10
  was
• 33:10
  at
• 33:11
  only
• 33:11
  one
• 33:11
  price
• 33:11
  point.
• 33:12
  So
• 33:13
  what
• 33:13
  I
• 33:13
  did
• 33:14
  was
• 33:15
  actually
• 33:15
  tier
• 33:16
  the
• 33:16
  program
• 33:17
  and
• 33:18
  bring
• 33:18
  it
• 33:18
  to
• 33:18
  mobile.
• 33:18
  So
• 33:19
  there
• 33:19
  are
• 33:19
  three
• 33:19
  price
• 33:20
  points
• 33:20
  instead
• 33:21
  of
• 33:21
  just
• 33:21
  one.
• 33:21
  And
• 33:22
  unlocked
• 33:22
  a
• 33:22
  whole
• 33:22
  new
• 33:23
  audience
• 33:23
  of
• 33:23
  mobile
• 33:24
  users.
• 33:25
  And
• 33:25
  we
• 33:25
  were
• 33:25
  able
• 33:26
  to
• 33:26
  achieve
• 33:26
  the
• 33:26
  revenue
• 33:27
  goal
• 33:27
  for
• 33:27
  the
• 33:27
  entire
• 33:28
  year
• 33:28
  two
• 33:29
  months
• 33:29
  early.
• 33:31
  Yeah.
• 33:32
  And
• 33:32
  oh
• 33:32
  my
• 33:32
  goodness,
• 33:33
  this
• 33:34
  came
• 33:34
  from
• 33:35
  a
• 33:35
  bunch
• 33:35
  of
• 33:36
  user
• 33:36
  research.
• 33:37
  And
• 33:37
  when
• 33:38
  you're
• 33:38
  doing
• 33:39
  anything
• 33:40
  in
• 33:40
  the
• 33:40
  product
• 33:41
  led
• 33:41
  growth
• 33:41
  space,
• 33:42
  you
• 33:42
  want
• 33:42
  to
• 33:43
  get
• 33:43
  feedback
• 33:44
  from
• 33:44
  your
• 33:44
  users.
• 33:45
  And
• 33:46
  when
• 33:46
  they
• 33:46
  ask
• 33:46
  for
• 33:46
  things
• 33:47
  like,
• 33:47
  hey,
• 33:48
  I
• 33:48
  can't
• 33:48
  afford
• 33:48
  the
• 33:49
  $10
• 33:49
  a
• 33:49
  month,
• 33:50
  it's
• 33:50
  too
• 33:50
  much
• 33:50
  this
• 33:51
  month
• 33:51
  for
• 33:51
  me.
• 33:52
  Okay,
• 33:53
  great,
• 33:53
  we'll
• 33:53
  make
• 33:53
  a
• 33:53
  five
• 33:54
  dollar
• 33:54
  price
• 33:54
  point.
• 33:55
  I
• 33:55
  heard
• 33:55
  you,
• 33:55
  I
• 33:56
  understand.
• 33:57
  Let's
• 33:57
  do
• 33:57
  something
• 33:58
  that
• 33:58
  works.
• 33:58
  And
• 33:59
  so
• 33:59
  what
• 33:59
  we
• 33:59
  were
• 34:00
  able
• 34:00
  to
• 34:00
  do
• 34:00
  was
• 34:00
  offer
• 34:01
  smaller
• 34:02
  set
• 34:02
  of
• 34:02
  features
• 34:02
  at
• 34:02
  a
• 34:03
  lower
• 34:03
  price
• 34:03
  point,
• 34:04
  offer
• 34:04
  the
• 34:05
  normal
• 34:05
  set
• 34:06
  of
• 34:06
  features
• 34:06
  at
• 34:06
  the
• 34:06
  $10
• 34:07
  price
• 34:07
  point,
• 34:08
  and
• 34:08
  then
• 34:08
  we
• 34:08
  made
• 34:09
  an
• 34:09
  additional
• 34:09
  tier
• 34:10
  at
• 34:10
  $20
• 34:11
  that
• 34:12
  was
• 34:12
  able
• 34:12
  to
• 34:12
  offer
• 34:13
  above
• 34:13
  and
• 34:14
  beyond.
• 34:15
  And
• 34:16
  by
• 34:16
  doing
• 34:16
  that,
• 34:17
  it
• 34:17
  was
• 34:17
  just
• 34:18
  amazing
• 34:18
  because
• 34:19
  the
• 34:19
  users
• 34:19
  had
• 34:20
  asked
• 34:20
  for
• 34:20
  it,
• 34:21
  then
• 34:21
  we
• 34:21
  delivered
• 34:22
  it,
• 34:22
  and
• 34:22
  that's
• 34:23
  how
• 34:23
  we
• 34:23
  were
• 34:23
  able
• 34:23
  to
• 34:24
  find
• 34:24
  that
• 34:24
  success.
• 34:25
  So
• 34:26
  I
• 34:26
  always
• 34:26
  say,
• 34:27
  no
• 34:27
  matter
• 34:27
  what
• 34:27
  you're
• 34:27
  working
• 34:28
  on,
• 34:28
  if
• 34:29
  you
• 34:29
  add
• 34:29
  value
• 34:30
  to
• 34:30
  your
• 34:30
  end
• 34:30
  users,
• 34:31
  they
• 34:31
  will
• 34:31
  gladly
• 34:32
  hand
• 34:32
  over
• 34:33
  their
• 34:33
  hard
• 34:33
  earned
• 34:34
  dollars
• 34:35
  because
• 34:35
  you're
• 34:36
  adding
• 34:36
  value
• 34:37
  to
• 34:37
  their
• 34:37
  experience.
• 34:38
  And
• 34:38
  so
• 34:39
  you
• 34:39
  can't
• 34:39
  do
• 34:39
  any
• 34:40
  sort
• 34:40
  of
• 34:40
  monetization
• 34:41
  without
• 34:42
  user
• 34:42
  research
• 34:42
  and
• 34:43
  without
• 34:43
  talking
• 34:43
  to
• 34:43
  your
• 34:44
  users.
• 34:45
  So
• 34:45
  how
• 34:45
  I,
• 34:46
  so
• 34:46
  maybe
• 34:46
  just
• 34:47
  I'd
• 34:47
  love
• 34:47
  to
• 34:47
  hear
• 34:48
  what
• 34:49
  are
• 34:49
  your
• 34:49
  favorite
• 34:50
  ways
• 34:50
  of
• 34:51
  researching
• 34:52
  and
• 34:53
  outreaching
• 34:53
  and
• 34:54
  getting
• 34:54
  feedback
• 34:54
  from
• 34:55
  users?
• 34:55
  Users.
• 34:56
  So
• 34:57
  it
• 34:57
  depends
• 34:57
  on
• 34:58
  the
• 34:58
  company
• 34:58
  and
• 34:58
  depends
• 34:59
  on
• 34:59
  what
• 34:59
  you're
• 34:59
  trying
• 34:59
  to
• 35:00
  do.
• 35:00
  But
• 35:00
  I
• 35:01
  love
• 35:01
  to
• 35:01
  do
• 35:01
  qualitative
• 35:02
  and
• 35:02
  quantitative
• 35:03
  and
• 35:04
  that
• 35:04
  typically
• 35:05
  looks
• 35:05
  like
• 35:05
  a
• 35:05
  survey
• 35:06
  and
• 35:06
  user
• 35:07
  interviews,
• 35:08
  actually
• 35:08
  getting
• 35:09
  on
• 35:09
  a
• 35:09
  call
• 35:09
  and
• 35:10
  asking
• 35:10
  your
• 35:10
  users.
• 35:12
  Most
• 35:12
  of
• 35:12
  the
• 35:12
  time
• 35:13
  I
• 35:13
  like
• 35:13
  to
• 35:13
  do
• 35:13
  the
• 35:13
  survey
• 35:14
  first
• 35:14
  and
• 35:14
  if
• 35:14
  there's
• 35:15
  anything
• 35:15
  that
• 35:15
  seems
• 35:15
  off
• 35:16
  or
• 35:16
  not
• 35:16
  what
• 35:16
  I
• 35:17
  anticipated,
• 35:18
  that's
• 35:18
  what
• 35:18
  I
• 35:18
  want
• 35:19
  to
• 35:19
  talk
• 35:19
  to
• 35:19
  the
• 35:19
  user
• 35:20
  about.
• 35:20
  I'm
• 35:20
  like,
• 35:20
  oh,
• 35:20
  I
• 35:20
  didn't
• 35:21
  understand
• 35:21
  that
• 35:22
  piece
• 35:22
  or
• 35:22
  I
• 35:22
  don't
• 35:22
  get
• 35:23
  that.
• 35:24
  And
• 35:24
  that's
• 35:24
  where
• 35:24
  I
• 35:24
  want
• 35:25
  to
• 35:25
  craft
• 35:25
  the
• 35:26
  user
• 35:27
  interview
• 35:27
  to
• 35:28
  actually
• 35:28
  get
• 35:28
  on
• 35:28
  a
• 35:28
  call
• 35:29
  and
• 35:29
  go
• 35:29
  through
• 35:29
  it.
• 35:30
  And
• 35:30
  if
• 35:30
  you
• 35:31
  are
• 35:31
  in
• 35:31
  the
• 35:31
  process
• 35:31
  of
• 35:32
  developing
• 35:32
  something
• 35:33
  new
• 35:33
  and
• 35:33
  you've
• 35:34
  already
• 35:34
  done
• 35:34
  that
• 35:34
  user
• 35:35
  research
• 35:35
  and
• 35:35
  you
• 35:35
  have
• 35:36
  a
• 35:36
  proof
• 35:36
  of
• 35:36
  concept
• 35:37
  or
• 35:37
  a
• 35:37
  wireframe,
• 35:38
  guess
• 35:39
  what?
• 35:39
  Get
• 35:39
  on
• 35:40
  the
• 35:40
  call
• 35:40
  again,
• 35:40
  talk
• 35:41
  to
• 35:41
  your
• 35:41
  users
• 35:42
  and
• 35:42
  say,
• 35:42
  hey,
• 35:42
  is
• 35:42
  this
• 35:43
  what
• 35:43
  you
• 35:43
  were
• 35:43
  talking
• 35:43
  about?
• 35:44
  Does
• 35:44
  this
• 35:45
  meet
• 35:45
  your
• 35:45
  needs?
• 35:46
  And
• 35:46
  doing
• 35:46
  that
• 35:46
  throughout
• 35:47
  the
• 35:47
  whole
• 35:47
  process,
• 35:48
  by
• 35:48
  the
• 35:48
  time
• 35:49
  you
• 35:49
  get
• 35:49
  to
• 35:49
  launch,
• 35:50
  that's
• 35:51
  going
• 35:51
  to
• 35:51
  be
• 35:52
  super
• 35:52
  helpful
• 35:53
  because
• 35:53
  then
• 35:53
  your
• 35:53
  users
• 35:54
  are
• 35:54
  went
• 35:54
  on
• 35:54
  this
• 35:55
  journey
• 35:55
  with
• 35:55
  you
• 35:56
  and
• 35:56
  they're
• 35:56
  excited
• 35:57
  for
• 35:57
  the
• 35:57
  thing
• 35:57
  you're
• 35:58
  delivering
• 35:58
  instead
• 35:59
  of,
• 35:59
  oh,
• 35:59
  hey,
• 36:00
  I
• 36:00
  thought
• 36:00
  about
• 36:00
  this
• 36:00
  and
• 36:01
  made
• 36:01
  it
• 36:01
  and
• 36:01
  I
• 36:01
  thought
• 36:02
  you'd
• 36:02
  like
• 36:02
  it
• 36:02
  and
• 36:02
  is
• 36:03
  it
• 36:03
  good?
• 36:03
  You
• 36:03
  know,
• 36:03
  that
• 36:04
  happens
• 36:04
  so,
• 36:04
  so
• 36:05
  often
• 36:05
  in
• 36:05
  the
• 36:05
  startup
• 36:06
  world.
• 36:06
  Right,
• 36:07
  right,
• 36:07
  right.
• 36:08
  Yeah,
• 36:08
  yeah.
• 36:09
  So
• 36:09
  just
• 36:10
  talking
• 36:10
  to
• 36:10
  them
• 36:10
  and,
• 36:11
  you
• 36:11
  know,
• 36:12
  if
• 36:12
  you
• 36:12
  have
• 36:12
  a
• 36:12
  product
• 36:13
  for
• 36:13
  us,
• 36:13
  we
• 36:13
  were
• 36:14
  lucky
• 36:14
  because
• 36:14
  it
• 36:14
  was
• 36:14
  a
• 36:14
  social
• 36:16
  app.
• 36:16
  And
• 36:16
  so
• 36:16
  I
• 36:17
  could
• 36:17
  just
• 36:17
  log
• 36:17
  in,
• 36:18
  whether
• 36:18
  it
• 36:18
  was
• 36:18
  with
• 36:18
  my
• 36:19
  staff
• 36:19
  account
• 36:19
  or
• 36:19
  with
• 36:20
  an
• 36:20
  alt
• 36:20
  account,
• 36:21
  and
• 36:21
  I
• 36:21
  could
• 36:22
  talk
• 36:22
  in
• 36:22
  the
• 36:22
  chat
• 36:22
  rooms
• 36:23
  to
• 36:23
  the
• 36:23
  users
• 36:24
  as
• 36:24
  well,
• 36:24
  which
• 36:24
  I
• 36:24
  think
• 36:25
  is
• 36:25
  really
• 36:25
  useful.
• 36:26
  So
• 36:26
  sometimes
• 36:27
  that's
• 36:27
  not
• 36:27
  possible,
• 36:28
  depending
• 36:28
  on
• 36:28
  your
• 36:29
  feature.
• 36:29
  But
• 36:29
  if
• 36:29
  you
• 36:30
  can
• 36:30
  go
• 36:31
  through
• 36:31
  the
• 36:31
  experience.
• 36:32
  Right,
• 36:32
  and
• 36:32
  talk
• 36:33
  to
• 36:33
  them,
• 36:33
  and
• 36:33
  if
• 36:33
  you
• 36:34
  can't
• 36:34
  go
• 36:34
  through
• 36:34
  the
• 36:34
  experience
• 36:35
  of
• 36:35
  your
• 36:35
  app
• 36:36
  or
• 36:36
  your
• 36:36
  service
• 36:36
  anyways
• 36:37
  and
• 36:38
  see
• 36:38
  how
• 36:38
  it
• 36:38
  works.
• 36:39
  Right.
• 36:39
  Even
• 36:39
  if
• 36:39
  you're
• 36:39
  B2B,
• 36:41
  try
• 36:41
  selling
• 36:41
  it
• 36:42
  to
• 36:42
  yourself.
• 36:42
  Try
• 36:42
  going
• 36:42
  through
• 36:43
  the
• 36:43
  integrations
• 36:44
  and
• 36:44
  the
• 36:44
  setup
• 36:44
  process
• 36:45
  and
• 36:46
  see
• 36:46
  what
• 36:46
  it's
• 36:47
  like
• 36:47
  as
• 36:47
  a
• 36:48
  user
• 36:48
  to
• 36:49
  actually
• 36:49
  use
• 36:49
  your
• 36:49
  product.
• 36:50
  And
• 36:50
  that
• 36:50
  will
• 36:50
  uncover
• 36:51
  so
• 36:51
  many
• 36:52
  insights
• 36:52
  that
• 36:52
  can
• 36:53
  then
• 36:53
  lead
• 36:53
  to
• 36:53
  revenue
• 36:54
  generation.
• 36:55
  I
• 36:55
  love
• 36:56
  that.
• 36:56
  You
• 36:56
  know,
• 36:56
  and
• 36:56
  there's.
• 36:57
  It
• 36:58
  seems
• 36:58
  obvious,
• 36:59
  but
• 37:00
  so
• 37:00
  often
• 37:00
  we
• 37:01
  don't
• 37:01
  do
• 37:01
  that.
• 37:02
  Right?
• 37:02
  Yeah,
• 37:03
  we
• 37:03
  do
• 37:03
  it
• 37:04
  from,
• 37:04
  from
• 37:05
  the,
• 37:05
  from
• 37:05
  the
• 37:06
  perspective
• 37:07
  of
• 37:07
  the
• 37:08
  company,
• 37:09
  from
• 37:09
  the
• 37:09
  creator
• 37:10
  of
• 37:10
  the
• 37:10
  product,
• 37:11
  rather
• 37:12
  than
• 37:12
  as
• 37:12
  the
• 37:13
  customer.
• 37:14
  Yes,
• 37:14
  exactly.
• 37:16
  Right.
• 37:16
  And
• 37:17
  so
• 37:17
  when
• 37:18
  you
• 37:18
  miss
• 37:18
  that
• 37:18
  step,
• 37:19
  boy,
• 37:19
  but
• 37:20
  when
• 37:20
  you
• 37:20
  do
• 37:20
  it,
• 37:20
  you're
• 37:21
  like,
• 37:21
  you
• 37:21
  know,
• 37:21
  you
• 37:21
  call
• 37:22
  up
• 37:22
  and
• 37:22
  pretend
• 37:22
  to
• 37:22
  be
• 37:23
  on
• 37:23
  customer
• 37:23
  service,
• 37:23
  you
• 37:24
  know,
• 37:24
  call
• 37:24
  in
• 37:25
  for
• 37:25
  a
• 37:25
  problem
• 37:25
  and
• 37:25
  you
• 37:25
  discover
• 37:26
  like,
• 37:27
  wait
• 37:27
  a
• 37:27
  minute,
• 37:29
  I.
• 37:29
  Was
• 37:29
  on
• 37:29
  hold
• 37:30
  for
• 37:30
  10
• 37:30
  minutes,
• 37:30
  you
• 37:31
  know,
• 37:31
  that's
• 37:31
  too
• 37:31
  long,
• 37:32
  or
• 37:32
  whatever
• 37:32
  the
• 37:32
  case
• 37:33
  may
• 37:33
  be,
• 37:33
  you
• 37:34
  absolutely
• 37:35
  want
• 37:35
  to
• 37:35
  go
• 37:35
  through
• 37:36
  it
• 37:36
  as
• 37:36
  a
• 37:36
  user.
• 37:37
  And
• 37:37
  one
• 37:38
  of
• 37:38
  my
• 37:38
  hot
• 37:38
  tips
• 37:38
  is
• 37:39
  whenever
• 37:39
  you
• 37:39
  have
• 37:39
  a
• 37:39
  new
• 37:40
  hire,
• 37:40
  they
• 37:40
  don't
• 37:41
  have
• 37:41
  the
• 37:41
  company
• 37:42
  glasses
• 37:42
  on
• 37:42
  yet.
• 37:43
  They're
• 37:43
  not
• 37:45
  sucked
• 37:46
  in.
• 37:46
  And
• 37:46
  so
• 37:46
  that's
• 37:47
  a
• 37:47
  really
• 37:47
  good
• 37:47
  time
• 37:47
  to
• 37:48
  say,
• 37:48
  hey,
• 37:48
  can
• 37:48
  you
• 37:48
  do
• 37:48
  an
• 37:49
  audit
• 37:49
  of,
• 37:50
  you
• 37:50
  know,
• 37:51
  our
• 37:51
  product
• 37:51
  and
• 37:51
  let
• 37:52
  them
• 37:52
  Go
• 37:52
  through
• 37:52
  and
• 37:53
  do
• 37:53
  a
• 37:53
  SWOT
• 37:53
  analysis
• 37:54
  and
• 37:54
  actually
• 37:54
  show
• 37:55
  the
• 37:55
  strengths,
• 37:56
  weaknesses,
• 37:57
  opportunities,
• 37:57
  and
• 37:58
  threats
• 37:58
  that
• 37:58
  are
• 37:58
  there.
• 37:59
  Because
• 37:59
  when
• 37:59
  you're
• 37:59
  working
• 37:59
  on
• 38:00
  it
• 38:00
  every
• 38:00
  day,
• 38:01
  sometimes
• 38:01
  you're
• 38:02
  too
• 38:02
  close.
• 38:03
  Totally.
• 38:04
  Yeah.
• 38:04
  And
• 38:04
  I
• 38:04
  noticed
• 38:05
  that
• 38:05
  on
• 38:05
  your
• 38:05
  website
• 38:06
  that.
• 38:07
  Jenny
• 38:07
  K.
• 38:07
  Pollock.com
• 38:10
  Apps
• 38:10
  or
• 38:11
  something.
• 38:11
  Well,
• 38:11
  on
• 38:11
  your
• 38:11
  website,
• 38:12
  oh,
• 38:12
  app
• 38:13
  resources,
• 38:14
  you
• 38:14
  have
• 38:15
  like
• 38:15
  a
• 38:15
  quick
• 38:15
  swat
• 38:16
  that
• 38:17
  you
• 38:17
  could
• 38:17
  hand
• 38:17
  over
• 38:18
  to
• 38:18
  a
• 38:18
  member
• 38:19
  of
• 38:19
  your
• 38:19
  team
• 38:19
  and
• 38:20
  say,
• 38:20
  go
• 38:20
  through
• 38:21
  the
• 38:22
  product.
• 38:22
  Right.
• 38:23
  Like
• 38:23
  a
• 38:23
  user
• 38:24
  and,
• 38:24
  and
• 38:25
  write
• 38:25
  down
• 38:26
  what
• 38:26
  you,
• 38:26
  whatever
• 38:27
  you
• 38:27
  come
• 38:27
  up
• 38:27
  with.
• 38:27
  Right.
• 38:28
  So
• 38:28
  right
• 38:28
  there
• 38:28
  on
• 38:28
  your
• 38:29
  website,
• 38:30
  you
• 38:30
  have
• 38:30
  that.
• 38:31
  Exactly.
• 38:31
  And
• 38:32
  I,
• 38:32
  you
• 38:32
  know,
• 38:32
  I
• 38:32
  want
• 38:32
  to
• 38:32
  make
• 38:33
  it
• 38:33
  easy
• 38:33
  for
• 38:33
  you,
• 38:33
  especially
• 38:34
  for
• 38:34
  our
• 38:34
  founders
• 38:34
  out
• 38:35
  there,
• 38:35
  because
• 38:35
  I
• 38:35
  know
• 38:35
  you're
• 38:35
  busy
• 38:36
  and
• 38:36
  I
• 38:36
  know
• 38:36
  it's
• 38:36
  hard.
• 38:37
  And
• 38:38
  so
• 38:38
  any
• 38:38
  of
• 38:38
  the
• 38:38
  tools
• 38:39
  that
• 38:39
  I
• 38:39
  use,
• 38:39
  I
• 38:39
  try
• 38:39
  and
• 38:40
  publish,
• 38:40
  whether
• 38:40
  it
• 38:41
  is,
• 38:41
  you
• 38:41
  know,
• 38:41
  app
• 38:41
  resources,
• 38:42
  tools,
• 38:42
  or
• 38:43
  whether
• 38:43
  it's
• 38:43
  tools
• 38:44
  for
• 38:45
  women
• 38:45
  in
• 38:46
  the
• 38:46
  field,
• 38:46
  you
• 38:46
  know,
• 38:47
  I
• 38:47
  think
• 38:47
  it's
• 38:48
  so,
• 38:48
  so
• 38:48
  important
• 38:49
  that
• 38:50
  we
• 38:50
  help
• 38:51
  each
• 38:51
  other.
• 38:51
  And
• 38:52
  so
• 38:52
  I
• 38:52
  have
• 38:52
  a
• 38:52
  lot
• 38:52
  of
• 38:52
  free
• 38:53
  resources
• 38:53
  on
• 38:53
  my
• 38:54
  website.
• 38:54
  Come
• 38:54
  check
• 38:54
  it
• 38:55
  out,
• 38:55
  and
• 38:55
  hopefully
• 38:56
  it's
• 38:56
  helpful.
• 38:57
  That's
• 38:57
  awesome.
• 38:59
  Well,
• 39:00
  tell
• 39:01
  us,
• 39:01
  tell
• 39:01
  us
• 39:01
  one
• 39:02
  last
• 39:02
  thing,
• 39:03
  like,
• 39:03
  what
• 39:03
  is
• 39:04
  one
• 39:04
  last
• 39:05
  pearl
• 39:05
  of
• 39:05
  wisdom
• 39:06
  for
• 39:06
  our
• 39:07
  founders
• 39:07
  who
• 39:08
  are
• 39:08
  seeking
• 39:08
  to
• 39:09
  scale
• 39:10
  their
• 39:10
  companies
• 39:11
  to
• 39:11
  20
• 39:11
  million
• 39:11
  and
• 39:12
  beyond.
• 39:13
  What
• 39:13
  would
• 39:13
  you
• 39:14
  recommend
• 39:15
  from
• 39:16
  your
• 39:17
  wealth
• 39:17
  of
• 39:18
  experience?
• 39:19
  Yeah.
• 39:20
  So
• 39:20
  when
• 39:20
  you're
• 39:20
  looking
• 39:21
  to
• 39:21
  really
• 39:21
  level
• 39:22
  up
• 39:22
  your
• 39:22
  monetization,
• 39:23
  and
• 39:24
  I
• 39:24
  know
• 39:24
  we've
• 39:24
  been
• 39:24
  talking
• 39:25
  about
• 39:25
  listening
• 39:26
  to
• 39:26
  your
• 39:26
  users,
• 39:27
  you
• 39:28
  have
• 39:28
  to
• 39:28
  still
• 39:28
  do
• 39:28
  that.
• 39:28
  Like,
• 39:29
  I
• 39:29
  still
• 39:29
  stand
• 39:29
  by
• 39:29
  that.
• 39:30
  But
• 39:30
  I
• 39:30
  also
• 39:31
  want
• 39:31
  to
• 39:31
  say
• 39:31
  you
• 39:32
  are
• 39:32
  the
• 39:32
  expert.
• 39:33
  You
• 39:33
  are
• 39:34
  the
• 39:34
  founder
• 39:34
  of
• 39:35
  your
• 39:35
  company
• 39:35
  for
• 39:36
  a
• 39:36
  reason.
• 39:37
  So,
• 39:38
  you
• 39:38
  know,
• 39:38
  take
• 39:39
  all
• 39:39
  of
• 39:39
  the
• 39:39
  things
• 39:39
  that
• 39:40
  you're
• 39:40
  hearing
• 39:40
  from
• 39:41
  external
• 39:42
  parties
• 39:42
  with
• 39:42
  a
• 39:42
  grain
• 39:42
  of
• 39:43
  salt.
• 39:43
  It
• 39:44
  doesn't
• 39:44
  have
• 39:44
  to,
• 39:44
  you
• 39:45
  know,
• 39:45
  you
• 39:45
  don't
• 39:45
  have
• 39:45
  to
• 39:45
  go
• 39:45
  to
• 39:46
  every
• 39:46
  whim,
• 39:46
  wait
• 39:46
  for
• 39:46
  a
• 39:47
  few
• 39:47
  indicators.
• 39:48
  You
• 39:48
  know,
• 39:48
  if
• 39:48
  your
• 39:48
  users
• 39:49
  are
• 39:49
  asking
• 39:49
  for
• 39:50
  one
• 39:50
  thing
• 39:50
  and
• 39:50
  you
• 39:51
  have
• 39:51
  a
• 39:51
  certain,
• 39:51
  you
• 39:51
  know,
• 39:52
  critical
• 39:52
  mass,
• 39:53
  or
• 39:53
  if
• 39:54
  you
• 39:54
  hear
• 39:54
  from
• 39:54
  multiple
• 39:55
  investors
• 39:56
  that
• 39:56
  they
• 39:56
  want
• 39:56
  something,
• 39:57
  or
• 39:58
  if
• 39:58
  you
• 39:58
  notice
• 39:59
  on
• 39:59
  your
• 39:59
  app
• 39:59
  review
• 40:00
  store
• 40:00
  you're
• 40:01
  seeing
• 40:01
  a
• 40:01
  ton
• 40:02
  of
• 40:02
  feedback
• 40:02
  about
• 40:03
  something
• 40:03
  specific,
• 40:04
  then
• 40:05
  make
• 40:05
  that
• 40:05
  change.
• 40:06
  But
• 40:06
  at
• 40:06
  the
• 40:06
  end
• 40:06
  of
• 40:06
  the
• 40:07
  day,
• 40:07
  you
• 40:08
  are
• 40:08
  the
• 40:08
  founder,
• 40:09
  you
• 40:09
  are
• 40:09
  the
• 40:10
  expert.
• 40:10
  It
• 40:10
  is
• 40:10
  your
• 40:11
  company.
• 40:11
  And
• 40:12
  sometimes
• 40:12
  you
• 40:12
  innately,
• 40:13
  innately
• 40:14
  know
• 40:15
  what
• 40:15
  to
• 40:15
  do.
• 40:16
  And
• 40:16
  so
• 40:16
  you're
• 40:17
  going
• 40:17
  to
• 40:17
  get
• 40:17
  all
• 40:17
  these
• 40:17
  signals
• 40:18
  as
• 40:18
  you're
• 40:18
  scaling
• 40:19
  and
• 40:19
  as
• 40:19
  you
• 40:19
  scale,
• 40:20
  I
• 40:20
  feel
• 40:20
  like
• 40:20
  you
• 40:20
  get
• 40:21
  more
• 40:21
  and
• 40:21
  more
• 40:21
  signals,
• 40:22
  like,
• 40:22
  as
• 40:22
  you
• 40:22
  get
• 40:22
  bigger
• 40:23
  and
• 40:23
  as
• 40:23
  you
• 40:23
  find
• 40:23
  more
• 40:24
  success.
• 40:24
  So
• 40:25
  you're
• 40:25
  going
• 40:25
  to
• 40:25
  have
• 40:25
  a
• 40:25
  lot
• 40:25
  of
• 40:25
  stuff
• 40:26
  incoming
• 40:27
  and
• 40:27
  having
• 40:28
  a
• 40:28
  really,
• 40:29
  you
• 40:29
  know,
• 40:29
  clear
• 40:30
  vision
• 40:30
  and
• 40:30
  clear
• 40:31
  focus
• 40:31
  is
• 40:31
  important.
• 40:32
  So
• 40:32
  Listen
• 40:32
  to
• 40:32
  what's
• 40:33
  out
• 40:33
  there,
• 40:33
  but
• 40:34
  you
• 40:34
  don't
• 40:34
  have
• 40:34
  to
• 40:34
  execute
• 40:35
  on
• 40:35
  all
• 40:35
  of
• 40:36
  the
• 40:36
  feedback
• 40:36
  that
• 40:36
  you're
• 40:37
  getting.
• 40:38
  Great
• 40:39
  advice.
• 40:40
  And
• 40:40
  yeah,
• 40:40
  I
• 40:41
  would
• 40:41
  say
• 40:41
  that's
• 40:41
  one
• 40:41
  of
• 40:42
  the,
• 40:42
  the
• 40:44
  spots
• 40:44
  of
• 40:44
  a
• 40:44
  great
• 40:45
  founder
• 40:46
  and
• 40:46
  leader.
• 40:46
  Right.
• 40:47
  Is,
• 40:47
  is
• 40:48
  like
• 40:48
  being
• 40:48
  able
• 40:48
  to
• 40:49
  take
• 40:49
  feedback
• 40:50
  and.
• 40:50
  But
• 40:50
  still,
• 40:51
  the
• 40:51
  end
• 40:51
  of
• 40:52
  the
• 40:52
  day,
• 40:52
  you
• 40:53
  got
• 40:53
  to
• 40:53
  be
• 40:53
  willing
• 40:53
  to
• 40:53
  make
• 40:53
  decisions
• 40:54
  and
• 40:55
  listen
• 40:56
  to
• 40:56
  your
• 40:56
  gut.
• 40:57
  Yeah,
• 40:58
  absolutely.
• 40:59
  And
• 40:59
  I
• 40:59
  think
• 41:00
  that's
• 41:00
  the
• 41:00
  fun
• 41:00
  thing
• 41:00
  about
• 41:01
  being
• 41:01
  in
• 41:01
  that
• 41:02
  position
• 41:02
  as
• 41:02
  well.
• 41:03
  Right.
• 41:03
  Like
• 41:03
  you
• 41:03
  get
• 41:03
  to
• 41:03
  surround
• 41:04
  yourself
• 41:04
  with
• 41:04
  leaders
• 41:04
  and
• 41:05
  experts,
• 41:05
  experts
• 41:05
  and
• 41:06
  advisors.
• 41:07
  And
• 41:07
  at
• 41:07
  the
• 41:08
  end
• 41:08
  of
• 41:08
  the
• 41:08
  day,
• 41:08
  you
• 41:08
  get
• 41:09
  to
• 41:09
  decide.
• 41:09
  So
• 41:10
  listen
• 41:10
  to
• 41:10
  the
• 41:10
  inputs,
• 41:11
  but
• 41:11
  also
• 41:11
  listen
• 41:11
  to
• 41:11
  what's
• 41:12
  inside
• 41:12
  of
• 41:12
  you.
• 41:13
  Exactly.
• 41:14
  I
• 41:14
  love
• 41:14
  that.
• 41:16
  So
• 41:16
  I
• 41:17
  am
• 41:17
  sure
• 41:17
  everybody's
• 41:18
  wondering
• 41:18
  how
• 41:19
  on
• 41:19
  earth
• 41:19
  they
• 41:19
  can
• 41:20
  participate
• 41:21
  with
• 41:21
  you.
• 41:22
  You
• 41:23
  do,
• 41:23
  you
• 41:23
  do
• 41:23
  a
• 41:23
  lot
• 41:24
  of
• 41:24
  different
• 41:24
  things.
• 41:24
  You've
• 41:25
  done
• 41:25
  a
• 41:25
  lot
• 41:25
  of
• 41:26
  app
• 41:26
  work
• 41:26
  helping,
• 41:27
  helping
• 41:27
  different
• 41:28
  companies
• 41:28
  build
• 41:28
  and
• 41:29
  create
• 41:29
  apps.
• 41:30
  You're.
• 41:30
  You
• 41:30
  just
• 41:30
  mentioned
• 41:31
  for
• 41:31
  Dabble
• 41:32
  you're
• 41:32
  a
• 41:32
  chief
• 41:33
  marketing
• 41:33
  officer.
• 41:35
  How
• 41:36
  could
• 41:36
  you
• 41:36
  know?
• 41:37
  Tell
• 41:37
  us
• 41:37
  how
• 41:37
  you
• 41:37
  work
• 41:38
  with
• 41:38
  companies,
• 41:39
  boards,
• 41:40
  advisors
• 41:41
  kind
• 41:42
  of
• 41:42
  thing
• 41:42
  and
• 41:42
  then
• 41:43
  tell
• 41:43
  us
• 41:43
  kind
• 41:43
  of
• 41:43
  how
• 41:44
  you
• 41:44
  would
• 41:45
  invite
• 41:46
  someone
• 41:47
  listening
• 41:48
  to
• 41:48
  get
• 41:48
  in
• 41:49
  touch
• 41:49
  with
• 41:49
  you.
• 41:50
  Absolutely.
• 41:51
  So
• 41:51
  I
• 41:52
  work
• 41:52
  in
• 41:52
  a
• 41:52
  couple
• 41:52
  different
• 41:53
  ways.
• 41:53
  I'm
• 41:54
  serving
• 41:54
  as
• 41:54
  the
• 41:54
  founder,
• 41:55
  of
• 41:55
  course,
• 41:55
  of
• 41:55
  Women
• 41:55
  in
• 41:56
  AI
• 41:56
  and
• 41:56
  then
• 41:57
  I
• 41:57
  also
• 41:58
  serve
• 41:58
  as
• 41:58
  a
• 41:58
  fractional
• 41:59
  chief
• 41:59
  marketing
• 41:59
  officer
• 42:00
  for
• 42:00
  companies.
• 42:01
  I'm
• 42:01
  really
• 42:02
  values
• 42:02
  aligned
• 42:03
  and
• 42:03
  looking
• 42:03
  to
• 42:04
  support
• 42:04
  female
• 42:04
  founders
• 42:05
  who
• 42:05
  have
• 42:06
  software
• 42:06
  products.
• 42:07
  Harvard
• 42:08
  is
• 42:08
  really
• 42:08
  hard
• 42:09
  and
• 42:09
  not
• 42:09
  my
• 42:09
  area
• 42:09
  of
• 42:10
  expertise.
• 42:10
  I
• 42:10
  did
• 42:10
  it
• 42:11
  once.
• 42:11
  But
• 42:11
  if
• 42:11
  you
• 42:11
  have
• 42:11
  a
• 42:12
  software
• 42:12
  product
• 42:12
  and
• 42:12
  you'd
• 42:13
  help
• 42:13
  marketing,
• 42:13
  please
• 42:14
  reach
• 42:14
  out.
• 42:14
  I
• 42:14
  would
• 42:15
  love
• 42:15
  to
• 42:15
  chat
• 42:15
  about
• 42:15
  how
• 42:16
  I
• 42:16
  can
• 42:16
  help.
• 42:17
  The
• 42:17
  other
• 42:17
  thing
• 42:18
  that
• 42:18
  I'm
• 42:18
  working
• 42:19
  on
• 42:19
  that
• 42:19
  I
• 42:19
  haven't
• 42:19
  announced
• 42:20
  yet,
• 42:20
  but
• 42:20
  I'm
• 42:21
  going
• 42:21
  to
• 42:21
  be
• 42:21
  doing
• 42:21
  some
• 42:21
  sort
• 42:22
  of
• 42:22
  female
• 42:23
  founder
• 42:24
  cohort
• 42:25
  to
• 42:25
  help
• 42:27
  drive
• 42:28
  visibility
• 42:28
  and
• 42:29
  help
• 42:29
  them
• 42:29
  share
• 42:29
  their
• 42:30
  voice
• 42:30
  and
• 42:30
  level
• 42:31
  up
• 42:31
  and
• 42:31
  really
• 42:31
  build
• 42:32
  together.
• 42:33
  I
• 42:33
  did
• 42:33
  a
• 42:33
  great
• 42:33
  job
• 42:34
  building
• 42:34
  the
• 42:34
  stuff
• 42:35
  at
• 42:35
  Women
• 42:35
  in
• 42:35
  AI
• 42:35
  and
• 42:36
  Scaling
• 42:37
  and
• 42:37
  now
• 42:37
  I'm
• 42:37
  going
• 42:37
  to
• 42:38
  be
• 42:38
  focusing
• 42:38
  on
• 42:38
  building,
• 42:39
  you
• 42:39
  know,
• 42:40
  my
• 42:40
  brand
• 42:40
  and
• 42:40
  Dabble's
• 42:41
  brand.
• 42:41
  And
• 42:41
  I
• 42:41
  want
• 42:42
  to
• 42:42
  invite
• 42:42
  a
• 42:42
  cohort
• 42:43
  of
• 42:43
  women
• 42:43
  to
• 42:43
  build
• 42:44
  their
• 42:44
  personal
• 42:44
  brands
• 42:45
  and
• 42:45
  their
• 42:45
  company
• 42:46
  brands
• 42:46
  together.
• 42:46
  So
• 42:47
  stay
• 42:47
  tuned.
• 42:47
  There'll
• 42:48
  be
• 42:48
  more
• 42:48
  information
• 42:49
  likely
• 42:49
  in
• 42:50
  early
• 42:50
  Q1,
• 42:51
  but
• 42:51
  I
• 42:51
  think
• 42:51
  that'll
• 42:52
  be
• 42:52
  a
• 42:52
  really
• 42:52
  fun
• 42:53
  way
• 42:53
  to
• 42:53
  connect
• 42:54
  and
• 42:54
  to
• 42:54
  support
• 42:55
  each
• 42:55
  other
• 42:55
  and
• 42:55
  to
• 42:55
  learn
• 42:56
  together.
• 42:57
  And
• 42:58
  then
• 42:58
  lastly,
• 42:59
  for
• 42:59
  women
• 43:00
  in
• 43:00
  AI,
• 43:00
  we
• 43:01
  are
• 43:01
  super,
• 43:01
  super
• 43:02
  active
• 43:02
  on
• 43:02
  LinkedIn.
• 43:03
  Follow
• 43:04
  us
• 43:04
  there.
• 43:04
  Every
• 43:05
  single
• 43:05
  Monday
• 43:05
  we
• 43:06
  feature
• 43:06
  a
• 43:06
  new
• 43:07
  AI
• 43:07
  leader.
• 43:08
  On
• 43:08
  Tuesdays
• 43:09
  we
• 43:09
  typically
• 43:09
  try
• 43:10
  and
• 43:10
  release
• 43:10
  a
• 43:10
  podcast
• 43:11
  and
• 43:11
  then
• 43:12
  on
• 43:12
  Saturdays
• 43:13
  we
• 43:13
  have
• 43:13
  something
• 43:13
  called
• 43:14
  AI
• 43:14
  Social
• 43:15
  Saturday
• 43:15
  and
• 43:16
  It's
• 43:16
  hosted
• 43:16
  by
• 43:17
  a
• 43:17
  community
• 43:17
  member,
• 43:18
  one
• 43:19
  personal
• 43:19
  question
• 43:20
  and
• 43:20
  two
• 43:21
  AI
• 43:21
  questions.
• 43:22
  So
• 43:22
  it's
• 43:22
  a
• 43:22
  ton
• 43:23
  of
• 43:23
  fun.
• 43:23
  You're
• 43:24
  invited.
• 43:24
  I'm
• 43:24
  normally
• 43:25
  like
• 43:25
  in
• 43:25
  my
• 43:25
  pajamas
• 43:26
  watching
• 43:26
  House
• 43:27
  Hunters
• 43:27
  and
• 43:27
  responding
• 43:28
  to
• 43:28
  everybody
• 43:28
  drinking
• 43:29
  my
• 43:29
  coffee
• 43:29
  on
• 43:29
  Saturday
• 43:30
  morning.
• 43:30
  So
• 43:31
  definitely
• 43:32
  join
• 43:32
  us
• 43:32
  and
• 43:33
  please
• 43:34
  go
• 43:34
  out
• 43:34
  there
• 43:34
  and
• 43:34
  play
• 43:34
  with
• 43:35
  I
• 43:35
  pick
• 43:35
  a
• 43:35
  new
• 43:35
  tool
• 43:36
  today
• 43:36
  and
• 43:37
  try
• 43:37
  it
• 43:37
  out.
• 43:38
  Yeah,
• 43:38
  I
• 43:38
  love
• 43:39
  that.
• 43:39
  So.
• 43:40
  And
• 43:40
  you
• 43:40
  also
• 43:40
  do.
• 43:41
  One
• 43:41
  of
• 43:41
  the
• 43:41
  things
• 43:41
  I
• 43:42
  love
• 43:42
  is
• 43:42
  the
• 43:42
  Friday
• 43:43
  ford.
• 43:44
  Oh
• 43:44
  yeah,
• 43:45
  that's
• 43:45
  on
• 43:45
  my
• 43:45
  personal
• 43:46
  account.
• 43:47
  Friday
• 43:48
  for
• 43:48
  to
• 43:49
  follow
• 43:49
  and
• 43:50
  I
• 43:50
  highlight
• 43:50
  leaders
• 43:51
  from
• 43:51
  the
• 43:51
  different
• 43:51
  pillars
• 43:52
  of
• 43:52
  places
• 43:53
  I'm
• 43:53
  interested
• 43:53
  in.
• 43:53
  So
• 43:53
  I
• 43:54
  do
• 43:54
  a
• 43:54
  lot
• 43:54
  of
• 43:54
  work
• 43:54
  with
• 43:55
  helping
• 43:56
  women
• 43:56
  get
• 43:56
  on
• 43:56
  board
• 43:57
  and
• 43:57
  think
• 43:57
  about
• 43:58
  board
• 43:58
  service.
• 43:58
  And
• 43:59
  I,
• 43:59
  I
• 43:59
  serve
• 44:00
  on
• 44:00
  the
• 44:00
  committee
• 44:01
  to
• 44:01
  help
• 44:02
  plan
• 44:02
  get
• 44:02
  on
• 44:03
  Board
• 44:03
  week
• 44:03
  with
• 44:03
  how
• 44:03
  women
• 44:04
  lead.
• 44:04
  And
• 44:04
  so
• 44:04
  I
• 44:05
  highlight
• 44:05
  a
• 44:05
  board
• 44:06
  leader
• 44:06
  every
• 44:06
  week,
• 44:07
  mobile
• 44:08
  leader
• 44:09
  and
• 44:10
  an
• 44:10
  AI
• 44:11
  leader
• 44:11
  and
• 44:11
  they
• 44:11
  switch
• 44:12
  a
• 44:12
  little
• 44:12
  bit.
• 44:12
  I've
• 44:12
  been
• 44:12
  doing
• 44:13
  a
• 44:13
  lot
• 44:13
  of
• 44:13
  female
• 44:13
  investing,
• 44:14
  female
• 44:14
  investors
• 44:15
  as
• 44:15
  well,
• 44:16
  so.
• 44:17
  But
• 44:17
  I
• 44:17
  kind
• 44:17
  of
• 44:17
  pick
• 44:18
  four
• 44:18
  topics
• 44:18
  and
• 44:18
  highlight
• 44:19
  different
• 44:19
  folks
• 44:20
  in
• 44:20
  those
• 44:20
  spaces.
• 44:21
  So
• 44:21
  if
• 44:21
  you're
• 44:21
  looking
• 44:21
  to
• 44:22
  give
• 44:22
  your
• 44:23
  LinkedIn
• 44:23
  feed
• 44:23
  a
• 44:24
  glow
• 44:24
  up,
• 44:24
  just
• 44:24
  check
• 44:25
  out
• 44:25
  my
• 44:25
  Friday
• 44:25
  for
• 44:25
  to
• 44:26
  follow
• 44:26
  and
• 44:26
  they'll
• 44:26
  be
• 44:27
  four
• 44:27
  amazing
• 44:28
  leaders
• 44:28
  that
• 44:28
  you
• 44:29
  should
• 44:29
  follow
• 44:29
  every
• 44:29
  week.
• 44:30
  So
• 44:31
  there's
• 44:31
  just
• 44:31
  a
• 44:31
  lot
• 44:31
  of
• 44:31
  fun
• 44:31
  stuff
• 44:32
  that
• 44:32
  we
• 44:32
  do
• 44:32
  and
• 44:33
  you're
• 44:33
  invited
• 44:33
  to
• 44:34
  participate
• 44:34
  in
• 44:34
  all
• 44:35
  of
• 44:35
  it.
• 44:35
  I
• 44:36
  love
• 44:36
  it.
• 44:36
  You
• 44:37
  know,
• 44:37
  and
• 44:37
  this,
• 44:37
  I'm
• 44:38
  sure
• 44:38
  everybody
• 44:38
  can
• 44:39
  understand
• 44:39
  why
• 44:39
  I've
• 44:40
  just
• 44:40
  fallen
• 44:41
  in
• 44:41
  love
• 44:41
  with
• 44:41
  Jenny
• 44:42
  because
• 44:42
  it's
• 44:43
  so,
• 44:43
  it's
• 44:44
  so
• 44:44
  fun
• 44:45
  and
• 44:45
  I,
• 44:46
  I.
• 44:47
  This
• 44:47
  is
• 44:47
  the
• 44:47
  first
• 44:48
  time
• 44:48
  hearing
• 44:48
  about
• 44:48
  your
• 44:49
  visibility
• 44:49
  cohort
• 44:50
  that
• 44:50
  you're
• 44:50
  working
• 44:51
  on,
• 44:51
  but
• 44:51
  it
• 44:51
  makes
• 44:52
  perfect
• 44:52
  sense.
• 44:52
  Sense.
• 44:53
  You
• 44:53
  have,
• 44:55
  you
• 44:56
  have
• 44:56
  this
• 44:56
  remarkable
• 44:57
  brand.
• 44:58
  You,
• 44:59
  you
• 44:59
  are
• 44:59
  you
• 44:59
  being
• 45:00
  the
• 45:00
  brand
• 45:00
  that
• 45:01
  is
• 45:02
  so
• 45:03
  incredibly
• 45:04
  generous
• 45:05
  and
• 45:06
  authentic
• 45:07
  and
• 45:08
  you
• 45:09
  got
• 45:09
  chops
• 45:10
  too.
• 45:11
  So
• 45:11
  you're
• 45:11
  like,
• 45:11
  you've
• 45:11
  got
• 45:12
  the
• 45:12
  brilliance,
• 45:12
  you
• 45:13
  know,
• 45:14
  you've
• 45:14
  got
• 45:14
  the
• 45:14
  brilliance,
• 45:15
  you've
• 45:15
  got
• 45:15
  the
• 45:15
  kindness,
• 45:16
  you
• 45:17
  got
• 45:17
  the
• 45:17
  generosity
• 45:18
  which
• 45:19
  you
• 45:19
  know
• 45:19
  is
• 45:20
  got
• 45:20
  to
• 45:21
  be
• 45:21
  part
• 45:21
  of
• 45:21
  the
• 45:22
  formula.
• 45:22
  Right.
• 45:23
  For
• 45:23
  creating
• 45:24
  visibility.
• 45:24
  Right.
• 45:25
  People
• 45:25
  love
• 45:26
  you
• 45:26
  because
• 45:26
  of
• 45:27
  who
• 45:27
  you
• 45:27
  are
• 45:28
  and
• 45:28
  you
• 45:29
  provide
• 45:31
  never
• 45:31
  ending
• 45:32
  value.
• 45:32
  So
• 45:33
  like,
• 45:34
  it's
• 45:35
  true,
• 45:35
  it's
• 45:35
  true.
• 45:35
  It's
• 45:36
  really,
• 45:36
  really
• 45:36
  true.
• 45:37
  And
• 45:37
  then,
• 45:37
  and
• 45:37
  then
• 45:37
  you
• 45:37
  go
• 45:38
  on
• 45:38
  to
• 45:38
  LinkedIn
• 45:39
  and
• 45:39
  you're,
• 45:39
  you're
• 45:40
  also,
• 45:41
  you're
• 45:42
  really
• 45:42
  connecting
• 45:42
  to
• 45:43
  the
• 45:43
  people
• 45:43
  that
• 45:43
  you're
• 45:44
  on
• 45:44
  LinkedIn
• 45:44
  with.
• 45:45
  You
• 45:45
  make
• 45:45
  every
• 45:45
  single
• 45:45
  person
• 45:46
  you
• 45:46
  connect
• 45:46
  with
• 45:46
  feel
• 45:47
  as
• 45:47
  though
• 45:48
  they're
• 45:48
  seen
• 45:49
  and
• 45:49
  they're
• 45:50
  heard
• 45:50
  and
• 45:50
  that,
• 45:51
  that
• 45:51
  I
• 45:51
  think
• 45:52
  goes
• 45:52
  such
• 45:52
  a
• 45:52
  long
• 45:53
  way.
• 45:54
  Well,
• 45:54
  thank
• 45:54
  you,
• 45:54
  Coco.
• 45:55
  And
• 45:55
  that
• 45:55
  is
• 45:56
  so
• 45:56
  true.
• 45:56
  I
• 45:56
  feel
• 45:56
  like
• 45:57
  there's
• 45:57
  this
• 45:57
  need
• 45:58
  for
• 45:58
  being
• 45:58
  authentic
• 45:59
  Whether
• 45:59
  it
• 45:59
  is
• 45:59
  in
• 46:00
  business
• 46:00
  or
• 46:00
  on
• 46:00
  LinkedIn
• 46:01
  or
• 46:02
  even
• 46:02
  on
• 46:02
  a
• 46:02
  podcast
• 46:03
  like
• 46:03
  this.
• 46:03
  Because
• 46:04
  when
• 46:05
  you
• 46:05
  show
• 46:05
  up
• 46:05
  and
• 46:06
  when
• 46:06
  you
• 46:06
  share
• 46:06
  your
• 46:06
  voice
• 46:07
  and
• 46:07
  when
• 46:07
  you
• 46:07
  can
• 46:08
  be
• 46:08
  authentic,
• 46:09
  that's
• 46:10
  really
• 46:11
  where
• 46:11
  change
• 46:11
  happens.
• 46:12
  And
• 46:12
  I'm
• 46:13
  just
• 46:13
  so
• 46:13
  in
• 46:13
  awe
• 46:13
  of
• 46:14
  all
• 46:14
  the
• 46:14
  work
• 46:14
  you're
• 46:14
  doing
• 46:15
  to
• 46:15
  help
• 46:15
  create
• 46:16
  that
• 46:16
  space
• 46:17
  for
• 46:17
  women
• 46:18
  to
• 46:18
  be
• 46:18
  able
• 46:18
  to
• 46:18
  do
• 46:18
  that.
• 46:19
  And
• 46:19
  so
• 46:19
  thank
• 46:20
  you
• 46:20
  for
• 46:20
  elevating
• 46:21
  the
• 46:21
  voices
• 46:21
  of
• 46:21
  women
• 46:22
  and
• 46:23
  really
• 46:23
  being
• 46:23
  a
• 46:24
  force
• 46:24
  for
• 46:24
  good
• 46:24
  out
• 46:24
  there.
• 46:25
  Coco,
• 46:25
  I
• 46:25
  really
• 46:26
  appreciate
• 46:26
  all
• 46:27
  of
• 46:27
  your
• 46:27
  work.
• 46:28
  Thank
• 46:28
  you,
• 46:29
  Jenny.
• 46:29
  We're
• 46:29
  in
• 46:30
  the
• 46:30
  mutual
• 46:30
  admiration
• 46:31
  society
• 46:32
  over
• 46:32
  here.
• 46:33
  We
• 46:34
  are.
• 46:35
  It's
• 46:35
  in
• 46:35
  more
• 46:36
  of
• 46:36
  that.
• 46:36
  We
• 46:36
  need
• 46:36
  more
• 46:36
  of
• 46:37
  that.
• 46:37
  So
• 46:38
  thank
• 46:38
  you
• 46:38
  for
• 46:38
  being
• 46:39
  here
• 46:39
  today.
• 46:39
  Jenny,
• 46:40
  thank
• 46:40
  you
• 46:40
  for
• 46:40
  joining
• 46:41
  us
• 46:41
  on
• 46:41
  the
• 46:41
  Wisdom
• 46:42
  of
• 46:43
  Wisdom
• 46:44
  of
• 46:44
  Women
• 46:44
  Show.
• 46:45
  Thank
• 46:45
  you
• 46:45
  for
• 46:45
  illuminating
• 46:46
  the
• 46:46
  path
• 46:46
  to
• 46:47
  unlocking
• 46:47
  opportunities
• 46:48
  for
• 46:48
  growth
• 46:48
  and
• 46:49
  prosperity
• 46:49
  for
• 46:49
  women
• 46:50
  led
• 46:50
  enterprises.
• 46:51
  We
• 46:52
  value
• 46:52
  your
• 46:52
  experience,
• 46:53
  we
• 46:53
  value
• 46:54
  your
• 46:54
  wisdom.
• 46:55
  And
• 46:55
  for
• 46:56
  those
• 46:56
  listening
• 46:56
  today,
• 46:57
  if
• 46:57
  you
• 46:58
  enjoyed
• 46:58
  our
• 46:58
  time
• 46:59
  together,
• 46:59
  please
• 46:59
  be
• 47:00
  sure
• 47:00
  to
• 47:00
  follow,
• 47:01
  like
• 47:01
  or
• 47:01
  share
• 47:02
  the
• 47:02
  Wisdom
• 47:02
  of
• 47:02
  Women
• 47:03
  show
• 47:03
  on
• 47:03
  whatever
• 47:04
  your
• 47:04
  favorite
• 47:04
  listening
• 47:05
  or
• 47:05
  viewing
• 47:06
  platform
• 47:06
  is.
• 47:07
  And
• 47:07
  if
• 47:08
  you
• 47:08
  would
• 47:08
  like
• 47:08
  to
• 47:09
  infuse
• 47:10
  more
• 47:10
  of
• 47:10
  your
• 47:11
  wisdom
• 47:12
  into
• 47:12
  your
• 47:12
  business,
• 47:13
  please
• 47:14
  take
• 47:14
  the
• 47:15
  growth
• 47:15
  readiness
• 47:16
  quiz
• 47:16
  at
• 47:17
  a
• 47:17
  Course
• 47:17
  for
• 47:17
  Good
• 47:18
  Biz
• 47:20
  quiz
• 47:20
  and
• 47:21
  you
• 47:21
  will
• 47:21
  uncover
• 47:22
  where
• 47:23
  insight
• 47:24
  is
• 47:24
  most
• 47:24
  needed
• 47:25
  for
• 47:25
  you
• 47:26
  in
• 47:26
  your
• 47:26
  company.
• 47:27
  So
• 47:27
  the
• 47:28
  world
• 47:28
  is
• 47:29
  made
• 47:29
  better
• 47:30
  by
• 47:30
  women
• 47:30
  led
• 47:31
  business.
• 47:31
  So
• 47:31
  let's
• 47:32
  all
• 47:32
  go
• 47:33
  make
• 47:33
  the
• 47:33
  world
• 47:34
  a
• 47:34
  better
• 47:34
  place.
• 47:35
  Thank
• 47:35
  you
• 47:36
  Jenny
• 47:36
  for
• 47:36
  being
• 47:36
  here.
• 47:37
  Cheers.
• 47:38
  Thank
• 47:39
  you,
• 47:39
  Coco.