What is The North Face Futurelight?
The North Face is attempting to do something that many have tried, but few have succeeded: compete head-to-head with Gore-Tex in the waterproof / breathable fabric category. So we talked with Scott Mellin, the Global General Manager of Mountain Sports at The North Face, about their new fabric technology, Futurelight; the ideas behind it; what sets it apart in the crowded waterproof / breathable fabric market; sustainability practices related to Futurelight; some stories from athlete testing, and much more.
TOPICS & TIMES:
Scott’s background in product innovation (5:55)
Why was Futurelight…
The skinny
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