Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Win with Micro-Influencer Partnerships
In this episode, Lucas and Luna dive into how franchisees are using micro-influencer partnerships to drive local traffic and build brand loyalty. They examine a real-world example: Maria, a three-unit fast-casual franchisee in Austin, who invested $12,000 in micro-influencer campaigns and saw a 22% increase in foot traffic. The hosts discuss how to identify the right influencers, negotiate fair compensation, measure ROI beyond likes and comments, and navigate FTC disclosure rules. They also explore why micro-influencers often outperform celebrities for local franchise marketing, and how to…
The skinny
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