How to make a B2B report sales will actually use
In Episode 9 of Season 2 - Ben and I discuss our process for creating our new State of the Interactive Demo Report 2024.
Specifically, we cover:
1) How we sourced questions from our sales team for the report
2) Why we use first-party product data vs survey data
3) Ways we promoted the report and got early feedback
4) How we designed the report to make it more sharable
5) What we changed about this report vs last year's report
6) Fun games to help the sales team learn the data
Ben drinks a Coors Banquet 🍻
I drink a Cucumber Mint Cocktail 🥒
If you want to see the report…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.