Referral Velocity Audit: Rank, Test, and Scale the Top 10 Local Sources to Deliver Predictable Weekly Private‑Pay Leads
This episode gives new agency CEOs a step‑by‑step 30‑day referral audit that turns scattered networking into predictable lead flow. Daniel, Claire, and Sophia walk through how to map your top 10 local referral sources (hospitals, discharge planners, senior centers, faith communities, private physicians), design simple A/B outreach tests, and measure the three metrics that matter (lead volume, assessment conversion, and referral ROI). Drawing directly from Scott McKenzie’s work with 531+ licensed agency launches, we include realistic benchmarks (HCAB audits commonly move agencies from 0–2 to…
The skinny
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