Latest / Abundant + Aligned / From nearing spinal surgery to multi 7-figure success before 23! With Sammy Kennedy

Transcript

From nearing spinal surgery to multi 7-figure success before 23! With Sammy Kennedy · Abundant + Aligned

• 0:00
  SPEAKER_00: Hello and welcome back to the Abundant and Aligned Podcast.
• 0:02
  SPEAKER_00: My question for you today is this Have you ever wondered what it really takes to build a seven-figure business before the age of 23?
• 0:11
  SPEAKER_00: Because today's guest didn't just do it once.
• 0:13
  SPEAKER_00: She's built multiple thriving businesses across completely different industries.
• 0:18
  SPEAKER_00: And what she shares in today's episode might just change how you see success altogether.
• 0:23
  SPEAKER_00: Sammy Kennedy is a business strategist, podcast host, and multi-industry entrepreneur who's helped over 300 beauty and service-based business owners scale with smart systems, savvy marketing, and serious profit.
• 0:38
  SPEAKER_00: She's the founder of Beauty Industry Leaders, a consulting agency and fast-growing podcast, helping entrepreneurs grow sustainably without burnout, and is also the co-founder of Wild West Bowling, a multi-seven-figure entertainment venue in regional Western Australia.
• 0:56
  SPEAKER_00: In this episode, we dive into the surprising factor that helped her hit seven figures before 23, the strategy behind a$430,000 launch in just 11 weeks, the inequalities that separate those who just get through in business and those who thrive, and the mindset required to do what most people would call impossible.
• 1:19
  SPEAKER_00: This isn't just another success story, it's actually a masterclass in resilience, strategic thinking, and redefining what's possible when you stop playing small.
• 1:29
  SPEAKER_00: So get ready because Sammy's story and the lessons she shares will have you rethinking what's truly within reach for you.
• 1:36
  SPEAKER_00: Let's get into it.
• 1:40
  SPEAKER_00: Welcome to the Abundant and Aligned Podcast, a place where you will come to realise anything you desire is possible.
• 1:47
  SPEAKER_00: I'm Jess, Mindset and Business Coach, and I'm on a mission to lead women to a life far from outreach.
• 1:53
  SPEAKER_00: In this show, you can expect conversations around manifestation, subconscious reprogramming, entrepreneurship, and the daily habits of a woman living a life that is both successful and fun.
• 2:04
  SPEAKER_00: Imagine a TED talk but over wine.
• 2:06
  SPEAKER_00: My wish for you is that you experience an unlimited flow of money, a business that attracts your dream clients, and the freedom to spend your time how you choose.
• 2:16
  SPEAKER_00: And if you stick with me, that will soon be your reality.
• 2:19
  SPEAKER_00: I'm honoured to be on the journey with you, so let's get into it.
• 2:22
  SPEAKER_00: Sammy, hello.
• 2:23
  SPEAKER_00: Welcome to the Abundant and Align podcast.
• 2:26
  SPEAKER_00: I'm so excited to have you on.
• 2:27
  SPEAKER_01: Thank you so much for having me.
• 2:29
  SPEAKER_01: It's really exciting because I've had you on my podcast.
• 2:32
  SPEAKER_01: Now we get to do a good swap.
• 2:34
  SPEAKER_00: I love when there's a swap just soon after each other because we can just kind of flow on the conversation from last time.
• 2:39
  SPEAKER_00: Um, but no, really excited to highlight your story before we hit record.
• 2:43
  SPEAKER_00: I was saying to Sammy, she is the definition of a jack of all traits.
• 2:48
  SPEAKER_00: And when I was doing some research research, you have been a salon owner.
• 2:53
  SPEAKER_00: You're obviously a business consultant now.
• 2:55
  SPEAKER_00: You have your own podcast, beauty industry leaders, but you have also run festivals, a rodeo, a bowling alley.
• 3:06
  SPEAKER_00: And not only have you been involved in the creation of these businesses, but you've seen results like a marketing strategy that you ran.
• 3:14
  SPEAKER_00: Took you spent one 18, about 1800 and turned that into$84,000 worth of tickets.
• 3:21
  SPEAKER_00: You come into a bowling alley and within 11 weeks took the gross revenue to 430,000 in 11 weeks.
• 3:32
  SPEAKER_00: And you've obviously seen a lot of success within your own personal brand.
• 3:36
  SPEAKER_00: You've just got back from Vietnam running a retreat.
• 3:39
  SPEAKER_00: You are not only doing it all, but you're doing it well.
• 3:43
  SPEAKER_00: And for that reason, I'm so excited to pick your brain today.
• 3:46
  SPEAKER_00: So I feel like the listeners buckle up, get a notepad out for this one.
• 3:51
  SPEAKER_01: I'm just a girl, honestly.
• 3:52
  SPEAKER_01: I don't think I'm anyone special.
• 3:54
  SPEAKER_01: I don't think that I know more than anyone.
• 3:58
  SPEAKER_01: I think I've just had an unlimiting belief to give things a go and figure it out along the way.
• 4:06
  SPEAKER_00: Yeah.
• 4:06
  SPEAKER_00: And as I was doing my research, what is quite obvious is it's not like you woke up one day, decided to become an entrepreneur, and everything's been smooth sailing ever since.
• 4:18
  SPEAKER_00: I know you started your beauty salon and didn't see the growth that you wanted to there.
• 4:23
  SPEAKER_00: So you quit that.
• 4:24
  SPEAKER_00: I think you went back to work for someone, then you come back into business.
• 4:28
  SPEAKER_00: Somewhere along the line, you were told that if you didn't change your career, you may have had to have spinal fusion surgery.
• 4:37
  SPEAKER_00: So there's been hiccups along the way, but yet you've still created the success that I highlighted at the start of this episode.
• 4:45
  SPEAKER_00: So tell us, how can someone keep picking themselves back up time and time again?
• 4:51
  SPEAKER_00: And each time you did, things got better and better and better for you.
• 4:55
  SPEAKER_01: It's really interesting because it when you are in the thick of it, you feel like your whole world is falling apart.
• 5:04
  SPEAKER_01: And I'll give you an example.
• 5:05
  SPEAKER_01: Last year we were building a bowling alley, my family and I, we had a sixth month six, we had a six-month projection for the timeline, and it was going to cost around 600k, or that's what we thought, you know?
• 5:21
  SPEAKER_01: So we leveraged all the equity out of our house, and not even a quarter of the way through the project, we pretty much were about to go bankrupt.
• 5:31
  SPEAKER_01: And so I never forget just thinking like, how are we gonna get money?
• 5:36
  SPEAKER_01: How are we gonna survive?
• 5:39
  SPEAKER_01: And when we were going through that, you're looking on the news, there's a cost of living crisis, you know, they're looking at adding taxes here, and it just feels like your whole world is closing in.
• 5:51
  SPEAKER_01: And I think you're almost given the opportunity of like, do you choose to have faith that it will work out?
• 5:59
  SPEAKER_01: Or do you start blaming everything and everyone else that it's not gonna work out?
• 6:04
  SPEAKER_01: And so if you always choose the faith, you'll open up your mind to find opportunities.
• 6:10
  SPEAKER_01: And in our situation, we ended up finding neighbors, family, friends.
• 6:17
  SPEAKER_01: We ended up borrowing up to$1.7 million.
• 6:20
  SPEAKER_01: It took 18 months, but we got there in the end.
• 6:24
  SPEAKER_01: And within seven months, we hit one mil.
• 6:27
  SPEAKER_01: We're sitting at a 35% profit margin.
• 6:29
  SPEAKER_01: And I think when you're going through those really hard times, it's hard to see the bigger picture, it's hard to imagine if it will work out.
• 6:39
  SPEAKER_01: But in the moments where you are at the breaking point and you think, you know what, I'm giving up, that's it.
• 6:46
  SPEAKER_01: Not long after, maybe a day, maybe a week, you will be reminded exactly why you should hold on.
• 6:54
  SPEAKER_01: And I think the biggest thing that I've had to learn in my whole entrepreneurial career is that you need to be resilient and you need to be resourceful.
• 7:03
  SPEAKER_01: And having those two qualities will allow you to get through anything.
• 7:08
  SPEAKER_00: I saw a quote once and it was far too many give up five minutes before the miracle.
• 7:14
  SPEAKER_00: And you kind of just mentioned that if you can hold the faith, something will come your way to help the situation, but so many are giving up just before that person is about to come and help, or that resource is about to become a benefit to you.
• 7:32
  SPEAKER_00: Um, they're giving up far too early.
• 7:34
  SPEAKER_00: You mentioned just then two things resilience and resources.
• 7:38
  SPEAKER_00: I'd love for you to talk to the resources element of that because I feel we're all quite familiar with resilience.
• 7:44
  SPEAKER_00: It's a muscle that we have within ourselves to pursue things and get up and just keep going no matter what.
• 7:52
  SPEAKER_00: Talk to us about that resources element that is just as important in order to see a career like you have had, um, that yeah, may not have always been smooth sailing but has created such incredible results.
• 8:06
  SPEAKER_01: When you think about resources, right?
• 8:09
  SPEAKER_01: Most people in business go, I need capital, I need money.
• 8:12
  SPEAKER_01: But they forget about everything else.
• 8:15
  SPEAKER_01: And for me, if I was going, okay, I've got this problem here, yes, you can throw money at it, but also could I ask Jess?
• 8:25
  SPEAKER_01: Could I ask someone else who has been a previous mentor?
• 8:28
  SPEAKER_01: Have I got a family member?
• 8:29
  SPEAKER_01: Have I got someone else out there that could possibly either have a solution for me or point me in the right direction?
• 8:36
  SPEAKER_01: And I think we always get so caught up in a certain goal or a certain strategy or something having to unfold in a particular way.
• 8:49
  SPEAKER_01: And when you think outside of the box, you're rewarded.
• 8:52
  SPEAKER_01: And so there's been so many times where you look at what everyone else is doing and they follow this certain path.
• 8:58
  SPEAKER_01: But if you want crazy results, if you want to do the unspeakable, you've got to go the extra mile and do what no one else is willing to do.
• 9:08
  SPEAKER_01: And I think when I talk about resourcefulness, it's not necessarily going to be obvious how to do it, but you just got to ask questions, you gotta put yourself out there, you gotta face rejection, you've got to think, what would I do if I didn't have any access to money?
• 9:27
  SPEAKER_01: And then you start thinking the people, the thing, like I just look at my dad, and he is so incredible because there's like, I know this isn't to do with business directly, but my car was broken, and I had to go get these locks changed, and they quoted me a thousand bucks.
• 9:43
  SPEAKER_01: And he is a sparky by trade, he pulls the doors off, he grabs these little mechanisms, adds them in.
• 9:49
  SPEAKER_01: They don't even like fit anywhere into the car world, but all my locks started working, and it's just he comes up with these solutions for things that other people will go, oh no, you can't do that.
• 10:00
  SPEAKER_01: And so I think growing up with someone like that as your mentor or someone that you look up to, you start going, okay, well, maybe you can't do that, but I can.
• 10:11
  SPEAKER_00: Which is takes us to surrounding yourself with people who add value like that to your life, you know, when you can see other people having so much faith, so much resilience, and leaning on resources in not the obvious way, it becomes a part of your toolkit that you can then lean on.
• 10:31
  SPEAKER_00: Um, and I know that's been a big part of your journey as well: getting yourself into rooms, working alongside mentors, actually rubbing shoulders with people who can eventually be of resource for you throughout your career.
• 10:44
  SPEAKER_01: Oh, 100%.
• 10:45
  SPEAKER_01: You know what's wild is that when I was, I think it must have been 20, I did Miss Universe Australia.
• 10:54
  SPEAKER_01: And I am not, like I am not beauty pageant material.
• 11:00
  SPEAKER_01: I may look good, but I cannot walk like they do on the runway.
• 11:05
  SPEAKER_01: Like I am just, I honestly did not fit in, you know.
• 11:08
  SPEAKER_01: I think maybe because I'm from the country and then I moved to the city, but like these girls were just on a different kind of wavelength to me.
• 11:16
  SPEAKER_01: I have different values, different priorities.
• 11:18
  SPEAKER_01: The one good thing that did come out of doing Miss Universe was that I got introduced to this guy, Ken.
• 11:24
  SPEAKER_01: And Ken sells luxury watches.
• 11:26
  SPEAKER_01: And so because I had my own business, I had freedom with my schedule, I started putting protective film on luxury watches.
• 11:34
  SPEAKER_01: And I'm talking watches that are like half a million to a million dollars plus.
• 11:38
  SPEAKER_01: And so maybe Miss Universe didn't work out for me, but what did work out was having this network of filthy rich people.
• 11:47
  SPEAKER_01: Like one of my clients, he created an algorithm that predicts predicts the foreign exchange anywhere from three hours to six days in advance.
• 11:56
  SPEAKER_01: And he sold part of his algorithm to American Express for$20 million.
• 12:02
  SPEAKER_01: And now American Express have finished up the, you know, whole contract thing with him, and then he's got a 10-year retainer with them.
• 12:10
  SPEAKER_01: American Express are paying for his living, house, mansion, everything for the next 10 years.
• 12:15
  SPEAKER_01: So, like, can you imagine being this like 20-year-old, like I'm 23 now, but like just being exposed to all these people?
• 12:22
  SPEAKER_01: And I came from the country.
• 12:24
  SPEAKER_01: Like everyone's a teacher, a nurse, or a small business owner struggling away.
• 12:28
  SPEAKER_01: And then to just be in these rooms with different people, it really expands what you think is possible.
• 12:36
  SPEAKER_01: But also, I think the more you start to level up, the more aware you become of this like completely different world that the average person like just doesn't even know about.
• 12:47
  SPEAKER_00: Yeah.
• 12:47
  SPEAKER_00: We hear of the butterfly effect or just following the breadcrumbs and knowing that a new door is going to open and it's going to be even better than the one you've just walked through.
• 12:58
  SPEAKER_00: And would you say that, well, let's talk about some moments that is representative of that um things that you could never have foreseen pop up in your career but have led to something so incredible, like the watch guy.
• 13:13
  SPEAKER_01: I honestly, he's great.
• 13:14
  SPEAKER_01: Like it's so funny because you look at the average person to buy a Rolex, you know, they're on a two to three year wait list, you know, it's costing anywhere from 15 to 80k, depending on what one they want.
• 13:28
  SPEAKER_01: Like this guy's said, Hey Sammy, when can I drop some watches off?
• 13:31
  SPEAKER_01: I literally picked up three million dollars worth of watches the other day, had them at my apartment, did them, and I just sit there and I go, This is only, you know, three watches here.
• 13:40
  SPEAKER_01: It's just that honestly, like that is probably one of the biggest things that's happened for me.
• 13:47
  SPEAKER_01: Like right now, I guess it's weird because I've come from this whole world of family business and struggle, and like it took us 18 years to become an overnight success.
• 13:58
  SPEAKER_01: Um, it's interesting because I originally thought, you know what, I've seen the family business struggle.
• 14:04
  SPEAKER_01: I'm not gonna do that.
• 14:05
  SPEAKER_01: I'm gonna go to uni, I'm gonna get a degree.
• 14:08
  SPEAKER_01: So I studied acupuncture and Chinese medicine, like I was going to become a doctor.
• 14:12
  SPEAKER_01: And then halfway through COVID hit, the lecturers walked out, mandatory vaccinations, all the things.
• 14:19
  SPEAKER_01: And my degree gets canceled.
• 14:22
  SPEAKER_01: So then I'm like, all right, cool.
• 14:24
  SPEAKER_01: I had this huge vision that I would have a holistic wellness beauty space.
• 14:28
  SPEAKER_01: And so at the same time I was studying at uni, I also was running a beauty salum.
• 14:33
  SPEAKER_01: Now I was doing 60-hour working weeks.
• 14:37
  SPEAKER_01: Like I would go to a uni lecture, do three hours there, quickly drive 10 minutes down the road, do clients, and I was burning myself out.
• 14:45
  SPEAKER_01: I had shooting nerve pain down my arms, my neck, my spine, my back.
• 14:49
  SPEAKER_01: And I went to investigate.
• 14:51
  SPEAKER_01: And then that's when I found out, oh, I have scoliosis.
• 14:54
  SPEAKER_01: And like you were saying before, I got advised you either get spinal fusion surgery or you closed your business down.
• 15:00
  SPEAKER_01: I was like, either way, I'm gonna have to stop for a period of time or forever.
• 15:04
  SPEAKER_01: So then I changed careers from beauty into online course creation because that's what I was good at.
• 15:11
  SPEAKER_01: I was good at getting fully booked.
• 15:13
  SPEAKER_01: I was good at the marketing and I wanted to teach other people how to do that.
• 15:16
  SPEAKER_01: And I would say that's before coaching and consulting became a massive thing as well.
• 15:20
  SPEAKER_01: Now you're looking at it and just so many people are popping up everywhere.
• 15:25
  SPEAKER_01: And I guess I'm glad that that whole my uni degree got cancelled and my beauty salon didn't work out for me because now I'm in this position where I'm hosting an international retreat in Vietnam and I own a seven-figure bowling alley, and I'm podcasting like all these things that if you would have gone to me in my last year of high school, you know, this is your ATA score, this is what you set out to do, I would have gone, oh, okay, well, that's my career.
• 15:55
  SPEAKER_01: And now it's just nothing like I could have imagined.
• 15:57
  SPEAKER_01: And I really struggle with goal setting because my life is nothing like what I thought it would be, you know.
• 16:04
  SPEAKER_01: I just, I just have no idea how I got here.
• 16:07
  SPEAKER_01: But then at the same time, I know I worked so damn hard, like harder than anyone else.
• 16:12
  SPEAKER_01: And I look at the people that I grew up with in the same country town that went to uni, like no one else is where I am.
• 16:19
  SPEAKER_01: And I guess on the other side of that, it can be quite lonely because when you have this amount of freedom and success at such a young age, when you know other people are just getting started in their career and they're struggling along, you know, like I know you have your days where you can just go to the beach and enjoy things because you've created the space, you worked hard, you've done those hours, you've realized what you wanted, you built that into your week.
• 16:43
  SPEAKER_01: But when you go, oh hey, who wants to go to Bali?
• 16:46
  SPEAKER_01: Who wants to go to Vietnam?
• 16:47
  SPEAKER_01: Like, people just can't drop things and do them like you do at this level.
• 16:51
  SPEAKER_01: And it sounds so weird to say it out loud because I know I'm young, I know most people wait until they're 40 or 60 for this to happen.
• 16:58
  SPEAKER_01: So navigating that has also been a really interesting experience.
• 17:02
  SPEAKER_00: And it's some people's biggest fear, the more successful I become, the more lonely I'll be.
• 17:07
  SPEAKER_00: And subconsciously they block that success so that they don't lose that community and that connection.
• 17:13
  SPEAKER_00: Um, and yeah, it's a very real thing.
• 17:16
  SPEAKER_00: And but it actually does happen to an extent.
• 17:19
  SPEAKER_00: The amount of friends I've lost since being within the entrepreneur space, um, yeah, the friendship groups get smaller and smaller and smaller because you aren't as relatable to those people anymore.
• 17:32
  SPEAKER_00: But I know I'd rather be unrelatable to people than struggling just to be relatable.
• 17:38
  SPEAKER_01: Do you feel like now though, with what you've achieved, how your career's pivoted, that most of the people in your network are business owners as well?
• 17:50
  SPEAKER_00: Yeah, I'm very lucky.
• 17:51
  SPEAKER_00: I've got some of my best friends are women in business that you know, and you almost need to lose those other friends to create space for those new ones to come in.
• 18:01
  SPEAKER_00: And if you are listening to this and you're in that phase where you are noticing people are dropping off in your life and you are losing friends, I know it can be quite hard and sad in the moment, but just know it's creating space for women and people to drop into your life who are going to serve you and help you grow, not keep you small and limited.
• 18:20
  SPEAKER_01: You know what's wild is like when we go to school or we go to university, we're pretty much spending five days a week with people because we're forced to.
• 18:30
  SPEAKER_01: And so we hold on to those connections thinking, okay, that's who I'm friends with, that's how it's meant to be.
• 18:35
  SPEAKER_01: But you know what?
• 18:36
  SPEAKER_01: As you grow more, as you find out who you are, what you value, where you want to go in life, it makes sense that you're gonna shed those people because not everyone's on that same trajectory as you.
• 18:47
  SPEAKER_01: And ultimately, like I know people talk about soulmates.
• 18:52
  SPEAKER_01: I think there's almost like this concept of time mates where you're on the same timeline for a period of time, but then after you start to outgrow each other.
• 19:01
  SPEAKER_01: And if you're not growing together, you're growing apart.
• 19:04
  SPEAKER_01: And that's where you know they might have served you, being your best friend or been the boyfriend or whatever it is to you for that period of time, but then eventually you go down separate timelines.
• 19:14
  SPEAKER_00: I love that.
• 19:14
  SPEAKER_00: Time mates, and it is so true they serve a purpose until they no longer serve the purpose, but someone else will come along.
• 19:21
  SPEAKER_00: I love that, time mates.
• 19:22
  SPEAKER_00: Um, okay, I would love to talk to you about some of those incredible numbers that I shared at the start of this episode.
• 19:29
  SPEAKER_00: Um, you know, you have a seven-figure bowling alley, you've taken an$1,800 ad spend and turned it into$84,000 worth of tickets,$430k in 11 weeks.
• 19:39
  SPEAKER_00: Like these are huge numbers.
• 19:41
  SPEAKER_00: And the kind of success that so many women are working so hard to see in some form within their own business.
• 19:48
  SPEAKER_00: Tell us what you would put that down to if you could showcase an area of expertise or something that you are just so good at that you can say, yes, this definitely contributed to those results.
• 20:02
  SPEAKER_01: I think my superpower would have to be copywriting.
• 20:06
  SPEAKER_01: Everyone talks about having good marketing, but good marketing, it's it's like, what does that mean?
• 20:15
  SPEAKER_01: And I think there's content, yes, there's the actual graphics or the video or the photo, but that's not enough, especially because I come from the beauty industry.
• 20:24
  SPEAKER_01: Everyone used to post before and afters all the time, and that would get clients in.
• 20:28
  SPEAKER_01: But now people are more curious like, what is that treatment?
• 20:31
  SPEAKER_01: How does it work?
• 20:32
  SPEAKER_01: Why should I even care?
• 20:33
  SPEAKER_01: What is the benefit?
• 20:34
  SPEAKER_01: How do you do it differently from the other 10 people that are offering it?
• 20:38
  SPEAKER_01: And so I think copywriting is one of the most valuable skills that you can invest in learning as a business owner.
• 20:46
  SPEAKER_01: So, what I mean by copywriting is understanding consumer psychology.
• 20:51
  SPEAKER_01: What are the problems that they're facing?
• 20:53
  SPEAKER_01: What are the solutions that they're looking for?
• 20:56
  SPEAKER_01: And then being able to communicate it in a way that actually makes sense for them.
• 21:01
  SPEAKER_01: So when we were going from, you know,$1,800 ad spend to making 83K in ticket sales, I was using copywriting, which was pretty much in a Facebook ad.
• 21:13
  SPEAKER_01: And it was like a news article.
• 21:15
  SPEAKER_01: And it really stopped the scroll.
• 21:17
  SPEAKER_01: It got people going, what is this?
• 21:19
  SPEAKER_01: And then they would click on the link and then they would sign up or purchase the ticket.
• 21:25
  SPEAKER_01: And when it comes to copywriting, you know, I think a lot of people are back in the day, if you were bad at copywriting, everyone would know.
• 21:36
  SPEAKER_01: Like they would see it, and then you know, you just have some basic Instagram post.
• 21:40
  SPEAKER_01: But it's even worse now, in my opinion, because everyone sounds like Chat GPT.
• 21:44
  SPEAKER_01: And, you know, you need to flare and infuse your personality into it.
• 21:49
  SPEAKER_01: And I think it depends on your brand, because if you've got a professional, high-end luxury brand, you're gonna have very different language from, for example, the bowling alley.
• 21:59
  SPEAKER_01: We are cowboys, we use really funny, cringe, random terms that just connect with people.
• 22:05
  SPEAKER_01: And so having good copywriting that is going to make people feel something.
• 22:11
  SPEAKER_01: And it's not just writing a caption, it is how you script, how you talk on camera.
• 22:17
  SPEAKER_01: Like everywhere we look, website, social media, emails, it's all words.
• 22:22
  SPEAKER_01: So being able to be a great communicator through your copywriting, that is like something that doesn't matter how many courses are out there, go sign up to this, that, like all the social media things.
• 22:33
  SPEAKER_01: If you could invest in one thing, I would say copywriting.
• 22:36
  SPEAKER_01: And then the second thing, which I know Jess talks a lot about with her mindset, I think there's a mixture of both mindset and then also understanding how to manage your money.
• 22:46
  SPEAKER_01: So what are your break-even costs?
• 22:48
  SPEAKER_01: What are your profit margins?
• 22:49
  SPEAKER_01: Like how much do you actually need to sell?
• 22:52
  SPEAKER_01: Because I used to look at big numbers and go, oh, okay,$100,000, that's a lot.
• 22:58
  SPEAKER_01: But then when I break it down in, okay, well, if we've got four months, it's$25k a month.
• 23:03
  SPEAKER_01: If there's like four to five weeks in a month, okay.
• 23:06
  SPEAKER_01: So then I'm working backwards and it feels a lot more achievable.
• 23:09
  SPEAKER_01: But if you set this big goal and then you don't have any way of tracking it, any way of like breaking it into smaller pieces so it actually feels achievable, it's just a dream and it never gets achieved.
• 23:21
  SPEAKER_00: I love what you said there.
• 23:22
  SPEAKER_00: No, your profit margins and that you're not just how much money you're making, but how much you're actually able to enjoy, what are those margins actually looking like?
• 23:33
  SPEAKER_00: Because I know I'm guilty of that.
• 23:35
  SPEAKER_00: I'm a visionary, I'm the creative.
• 23:36
  SPEAKER_00: I just want to shoot for the stars and be a big dreamer and achieve things and manifest things.
• 23:41
  SPEAKER_00: But once your business gets big enough, you've actually got to know those numbers and be able to pull apart that big number at the end of the day.
• 23:49
  SPEAKER_00: So, for someone who is avoiding the numbers and does not want to go there, what would you tell her?
• 23:55
  SPEAKER_00: How can you help her become someone that actually enjoys knowing the numbers to her business and why it is so important?
• 24:05
  SPEAKER_01: Oh, this is such a great question.
• 24:07
  SPEAKER_01: I think if you were looking at what you want out of your business, right?
• 24:12
  SPEAKER_01: Most people they want money, but why do they want money?
• 24:15
  SPEAKER_01: Because it gives them freedom.
• 24:16
  SPEAKER_01: Freedom to choose, freedom to say no, freedom to have variants, freedom, like it gives you something, right?
• 24:25
  SPEAKER_01: And everyone wants money, but no one's willing to look at the numbers.
• 24:29
  SPEAKER_01: No one's looking.
• 24:30
  SPEAKER_01: How can I better manage this?
• 24:32
  SPEAKER_01: How can I improve my situation?
• 24:34
  SPEAKER_01: And so we get really avoidant.
• 24:36
  SPEAKER_01: And it's like wanting this dream marriage with the perfect husband or the perfect wife, but you never spend time with them.
• 24:45
  SPEAKER_01: You never talk to them, and you just take, take, take.
• 24:48
  SPEAKER_01: Like it just doesn't make sense.
• 24:51
  SPEAKER_01: And so when it comes to understanding numbers or looking at them, a lot of the time we have these emotions like guilt, shame, fear, avoidance, because we don't want to know that maybe we've been doing the wrong thing, or maybe we've been overspending, or maybe we've been doing this.
• 25:07
  SPEAKER_01: But without knowing what those numbers are, you can't make better decisions.
• 25:13
  SPEAKER_01: You know, you are just basing everything off emotion, and that's when you get really reactive.
• 25:19
  SPEAKER_01: I guess for me personally, I grew up with two very opposite parents in the fact that my mom, we can't afford it.
• 25:30
  SPEAKER_01: No, you can't have that.
• 25:32
  SPEAKER_01: And she was just super restrictive and she had a massive scarcity mindset.
• 25:37
  SPEAKER_01: My dad, on the other hand, this man had unlimiting belief.
• 25:42
  SPEAKER_01: He believed anything is possible.
• 25:44
  SPEAKER_01: And so we never had money growing up because we had half a million dollars debt from the second business venture.
• 25:51
  SPEAKER_01: And then he just kept opening up more and more businesses, trying to make that money back.
• 25:56
  SPEAKER_01: And it got to the point where I had hosted a beauty pageant.
• 26:02
  SPEAKER_01: This is in 2022 or 23.
• 26:05
  SPEAKER_01: And then the lady that I was with, she didn't know the numbers, and she ended up in 130k debt.
• 26:13
  SPEAKER_01: And I went through and I was showing her, and I was like, we can't spend this.
• 26:16
  SPEAKER_01: Like, we don't have this.
• 26:17
  SPEAKER_01: I'm talking the stuff that I've had to try to talk people out of.
• 26:21
  SPEAKER_01: We had an 80k contract with the Hilton in Sydney, and she signed up to spend$40,000 on flowers.
• 26:30
  SPEAKER_01: Like, why are you spending money on this stupid shit?
• 26:33
  SPEAKER_01: Um, sorry for swearing I don't mean to.
• 26:35
  SPEAKER_01: Um, but then then I see like after going through all of that, okay, there's debt there.
• 26:40
  SPEAKER_01: Then I go on to running a rodeo and a music festival in the same year to then leverage the profit from that, to then fund the final stages of building the bowling alley.
• 26:50
  SPEAKER_01: And my dad's come in here and he's gone, yep, so we're gonna make around 200k in ticket sales, and then these are all our costs, and because we're running it off the back end of the rodeo, we don't have to pay extra to get all the toilets in and the fencing and all these things.
• 27:03
  SPEAKER_01: And like we made 70k profit on the rodeo because we knew from running six of them, like that's where we would be at.
• 27:11
  SPEAKER_01: But then the music festival lost 10k, and so we only really profited 60.
• 27:15
  SPEAKER_01: And so when you're hanging around people or like you're experiencing things, or you're just lying to yourself, because I've done that too, um, you think, oh, it's not really that bad, or I don't need to know it, it's fine.
• 27:28
  SPEAKER_01: But how can you possibly plan for the future or set yourself up or make big investments or decisions when you don't know the numbers?
• 27:36
  SPEAKER_01: Like it's just, I don't know.
• 27:38
  SPEAKER_01: I don't really know if that answers your question properly, but I think not having the clarity in your numbers means that you don't have clarity in any of the other areas.
• 27:48
  SPEAKER_01: You're just so emotional and reactive because you're just guessing or basing everything off how you're feeling, not what the data is actually showing you.
• 27:56
  SPEAKER_00: Do you have a routine that you implement across your businesses where you sit down and look at the numbers, like something that makes it more enjoyable and also a habit that you are consistent with?
• 28:09
  SPEAKER_01: Yes, I had a lot of resistance to this.
• 28:12
  SPEAKER_01: I won't lie.
• 28:13
  SPEAKER_01: I had it in my calendar and I wouldn't even do it.
• 28:15
  SPEAKER_01: That's how avoidant I was.
• 28:16
  SPEAKER_01: And I'm sure if you're listening to this on some level, you'll probably feel the same.
• 28:21
  SPEAKER_01: But actually setting a money date.
• 28:23
  SPEAKER_01: And I call it a date because I'm like, oh, I want more money.
• 28:26
  SPEAKER_01: Like, you know, and I think actually spending the time to look at my numbers.
• 28:31
  SPEAKER_01: How many clients did I bring in?
• 28:33
  SPEAKER_01: What were the different cash flow streams?
• 28:36
  SPEAKER_01: Like, I've got different revenue streams in my business.
• 28:38
  SPEAKER_01: One might be a retreat, one might be one-on-one consulting clients, one might be courses.
• 28:43
  SPEAKER_01: And so if I can actually look at those different areas, I can go, oh, I'm actually doing well.
• 28:48
  SPEAKER_01: Like, you know, when you have a week and you're like, oh, that was a crap week.
• 28:51
  SPEAKER_01: But when you actually look at the spreadsheet, you're like, oh, that was actually one of my highest income months.
• 28:56
  SPEAKER_01: I didn't even realize.
• 28:57
  SPEAKER_01: And so, you know, I had a one-on-one client the other day and she said, I just feel like I'm not making enough money or I'm not hitting it.
• 29:04
  SPEAKER_01: And I said, Can you please show me what you did 12 months ago versus what you're doing today?
• 29:09
  SPEAKER_01: And she's like, Oh, I made 4K more this month compared to last year.
• 29:12
  SPEAKER_01: And so if you're always like trying to work towards the next big thing, but you're not tracking or you're not reflecting, you know, you can't make improvements or you can't celebrate the wins or you can't fix things as they're falling apart.
• 29:24
  SPEAKER_01: And so staying on top of things weekly, it gives you the confidence, the control, and the clarity on like what do I need to focus on moving forward?
• 29:36
  SPEAKER_01: So if you're someone who doesn't actually set the time aside to look at your numbers, like what are you making?
• 29:44
  SPEAKER_01: What are you spending?
• 29:45
  SPEAKER_01: What are you setting aside for tax and GST?
• 29:48
  SPEAKER_01: That's a huge one.
• 29:49
  SPEAKER_01: You know, you don't want to get to the end of the financial year and be like, oh, I have this 30k tax bill.
• 29:54
  SPEAKER_01: How am I going to pay that?
• 29:56
  SPEAKER_01: So it's it's like if I were to look Someone running a business, you know, be an employee if you don't want to do the hard things that business owners have to do.
• 30:07
  SPEAKER_01: It is your own responsibility, you know.
• 30:10
  SPEAKER_01: Yes, you can get a bookkeeper, yes, you can get an accountant, but ultimately it is your responsibility to know how much your business is making, what you're spending, and how you're going to manage that money.
• 30:21
  SPEAKER_01: Because if it doesn't get managed, it will get spent one way or another.
• 30:24
  SPEAKER_00: Yeah.
• 30:25
  SPEAKER_00: I love what you said before about treating your money like a relationship.
• 30:29
  SPEAKER_00: And so many do just take, take, take, take, take from the account, but they're not sitting down.
• 30:34
  SPEAKER_00: They don't actually have a good relationship with money.
• 30:36
  SPEAKER_00: And this is one of the things we can do from a mindset point of view, but also strategically get to know your money, hang out with your money, treat your money well, and it will multiply.
• 30:46
  SPEAKER_00: Um, I have not been great with my money dates lately, but I used to love a money date being on a Friday, I would take myself to a bar or a really nice restaurant, I would order a glass of wine, I would whip my laptop out, and I would do my numbers like that.
• 31:00
  SPEAKER_00: And just having more of a feminine, beautiful environment around me while I was doing more of that masculine numbers stuff really helped me with as someone who is not a numbers person and could easily avoid that part of my business if we could, but of course we can't.
• 31:15
  SPEAKER_00: So I love that you mentioned the the money date and the importance of actually managing your money.
• 31:22
  SPEAKER_00: Um, now, as I've mentioned, we've you've done so many different things.
• 31:27
  SPEAKER_00: Has that come from just throwing yourself out there and saying yes to certain opportunities?
• 31:34
  SPEAKER_00: Is there a method to this madness?
• 31:36
  SPEAKER_00: Like beauty salon owner, running beauty pageants, like rodeos, festivals, like all of these diff, they're all so different.
• 31:43
  SPEAKER_00: You're obviously a multi-passionate person.
• 31:46
  SPEAKER_00: Um, how has that come to be?
• 31:47
  SPEAKER_00: And um, what trait do you have that just enables you to throw yourself into such different environments and make them work no matter what?
• 31:56
  SPEAKER_00: Because those clients are very different, therefore, your marketing needs to be very different.
• 32:00
  SPEAKER_00: Like it's all so different.
• 32:02
  SPEAKER_00: So, who is the woman behind all of that?
• 32:06
  SPEAKER_01: I have so many different answers to this question, which probably just further proves how I am.
• 32:11
  SPEAKER_01: Like the answer.
• 32:12
  SPEAKER_01: Yeah, like answer number one is I'm ADHD, I'm Gemini.
• 32:16
  SPEAKER_01: If you look up my human design, I'm a manifesting generator.
• 32:19
  SPEAKER_01: Like, I can't stick to one thing.
• 32:21
  SPEAKER_01: Um, the second answer is when I was growing up, we always had two to three businesses running at the same time.
• 32:30
  SPEAKER_01: Like I mentioned before, we had different businesses to try pay off the debt and you know, try get ahead.
• 32:35
  SPEAKER_01: So, for example, we had a bowling alley for 12 years.
• 32:38
  SPEAKER_01: Throughout that time, we were also running, we had two drive-in cinemas, then we also had a go-karting business, then we also had the rodeo.
• 32:46
  SPEAKER_01: So I have never been shown by my parents how to do one thing well.
• 32:53
  SPEAKER_01: I've been shown how to do different things.
• 32:55
  SPEAKER_01: And so as a result, I've struggled with coaches and mentors telling me to niche.
• 33:02
  SPEAKER_01: And you can only be good at one thing.
• 33:04
  SPEAKER_01: But I was like, throughout my whole childhood, the last 18 years, I have had to learn marketing, I've had to learn finances.
• 33:10
  SPEAKER_01: Like I would just focus really hard on one skill for one year, and then I would become a master at it, and then I would focus, okay, what's the next skill or what's the gap that I need to fix here?
• 33:21
  SPEAKER_01: So that's the second answer.
• 33:23
  SPEAKER_01: I think the third thing that when I look at like what is the trait, I think it's realizing that so many people follow other people's uh definition of success.
• 33:39
  SPEAKER_01: This is the pathway you have to go down, this is what you have to achieve.
• 33:42
  SPEAKER_01: Man, I couldn't think of anything worse, like you know, getting into over a million dollars debt from my uni degree, getting a new car, getting a new house, getting married just to show off to everyone.
• 33:52
  SPEAKER_01: And then you talk to those people and they're so stressed out and miserable.
• 33:55
  SPEAKER_01: I was like, I want to retire by 40.
• 33:58
  SPEAKER_01: How do I do that?
• 33:59
  SPEAKER_01: You know, I want to have a podcast, I want to travel, but also be able to make money.
• 34:03
  SPEAKER_01: Like all these things that sound impossible to everyone else.
• 34:06
  SPEAKER_01: Like, I came from the worst high school experience you could have imagined.
• 34:12
  SPEAKER_01: I got bullied, I did stupid shit, I was doing drugs, the older boys, all the things, I got distracted.
• 34:19
  SPEAKER_01: And, you know, as toxic as it may sound and as honest as I'll be, that's a huge driver for why I am where I am today, because I am so deeply ashamed of where I came from and who I was that I wanted to prove to everyone.
• 34:34
  SPEAKER_01: And now I've learned that that's probably not the healthy way.
• 34:37
  SPEAKER_01: You know, it's proving to myself that I can be productive, I can do something incredible.
• 34:42
  SPEAKER_01: And, you know, seeing my parents struggle, seeing what we went through with the businesses, I was like, how can I be the problem solver for you guys?
• 34:50
  SPEAKER_01: And then as I became the problem solver for them, I was like, I can help so many more people.
• 34:54
  SPEAKER_01: And like that's what brings me fulfillment and joy is like, how can I give back to those or how can I pay it forward to those who really need it?
• 35:03
  SPEAKER_00: I love that.
• 35:03
  SPEAKER_00: Now you mentioned there your plan is to retire by the age of 40.
• 35:07
  SPEAKER_00: Tell us what's your game plan to make that a reality?
• 35:12
  SPEAKER_01: So I just recently signed up with a coach who she went from like 30k debt to over seven mil in assets over the last decade.
• 35:24
  SPEAKER_01: If you haven't looked her up, have a look.
• 35:26
  SPEAKER_01: Michelle Rule.
• 35:28
  SPEAKER_01: She is amazing.
• 35:30
  SPEAKER_01: I met her at a couple events and you know, just talking to her, I realized that the most people they say, I have to have X amount of money before I can start investing, or I have to wait for this, or like there's always these blocks or excuses, or thinking that you have to be at a certain level before you can do something.
• 35:47
  SPEAKER_01: And I was like, all right, I've invested over 150k into learning how to make money and business coaches and courses and skills.
• 35:56
  SPEAKER_01: But now I want to learn how to invest it.
• 35:58
  SPEAKER_01: And so we've just worked through how to calculate my financial freedom number.
• 36:04
  SPEAKER_01: So how much I need to have in assets, and then what 5% of those assets would generate me a comfortable amount to live off.
• 36:14
  SPEAKER_01: And so now I've got to figure out okay, how am I gonna manage my cash flow?
• 36:18
  SPEAKER_01: Where am I sinking the profit into certain investments?
• 36:22
  SPEAKER_01: And how am I setting myself up from 20 to 40 so that I can do that?
• 36:26
  SPEAKER_01: So right now it's kind of in the process of figuring out, okay, do I want to go down property?
• 36:31
  SPEAKER_01: I've got 12K in an ETF.
• 36:34
  SPEAKER_01: If I in my ETF just kept putting in$1,000 a month for the next 40 years, I would have$1.2 million.
• 36:43
  SPEAKER_01: Wow.
• 36:44
  SPEAKER_01: So like for me, I have time to my advantage.
• 36:49
  SPEAKER_01: So I'm doing my best going, okay, like you can, and I and I have my parents to thank for this because they have no savings.
• 36:56
  SPEAKER_01: They have nothing other than the bowling alley that's going for them because they've invested everything.
• 37:03
  SPEAKER_01: But I think the blessing of that is going, how do I set myself up so that I don't have to work until I die just to survive?
• 37:13
  SPEAKER_01: And you know what?
• 37:14
  SPEAKER_01: Investing is one of those things where I thought, you know, only the wealthy can do it, or you know, you have to have a hundred K before you can invest all those things.
• 37:22
  SPEAKER_01: But it's actually about building the mindset and the habit.
• 37:26
  SPEAKER_01: Like, make it so simple, it sounds stupid, you know,$10 a week.
• 37:31
  SPEAKER_01: If you can't put$10 a week aside, like, you know, how hard is it?
• 37:35
  SPEAKER_01: You know, you can just put that into an ETF.
• 37:37
  SPEAKER_01: It's just as you start to make more money, then you can start to invest more.
• 37:42
  SPEAKER_00: I love that you mentioned you don't need to have a lot of money to start investing.
• 37:46
  SPEAKER_00: I read a book, I don't know what the book was.
• 37:49
  SPEAKER_00: And I remember when I read that, I was like, oh my God, that is so true.
• 37:52
  SPEAKER_00: It is true when you think about it, but we do have this programming that you need to be so rich before you can look at investing.
• 38:00
  SPEAKER_00: But that's where so many end up making all this money, but then not having any money to show at the end of the day because they're just making the money.
• 38:07
  SPEAKER_00: And when we just make the money, we just spend the money.
• 38:10
  SPEAKER_00: But actually, having a game plan beyond just making money, and that is actually multiplying that money you've made and investing it into the right um avenues, now you go from making money to building wealth, which is a whole other thing.
• 38:24
  SPEAKER_01: 100%.
• 38:25
  SPEAKER_01: And to add on to that as well, I had a promise to myself from 20 to 23, I was gonna invest to learn how to make more money.
• 38:37
  SPEAKER_01: So whether that was skills, whether that was knowledge, whether that was whatever it was to help me make money.
• 38:44
  SPEAKER_01: But then I was like, okay, 23 to 25, those like I had a five-year game plan.
• 38:49
  SPEAKER_01: And then the next two years we're learning about investing it.
• 38:52
  SPEAKER_01: And back to that client that I was talking to about with the watches, that is a billionaire.
• 38:58
  SPEAKER_01: You know, he is so interesting to have as a mentor because he doesn't give you solutions, he just gives you more questions to ponder.
• 39:07
  SPEAKER_01: And I think that's what a good mentor does.
• 39:09
  SPEAKER_01: They don't give you the answers, they give you the questions that will help guide you.
• 39:14
  SPEAKER_01: And one of the things that he said to me was Wait, what were we talking about?
• 39:22
  SPEAKER_01: I've had a fucking mind blank.
• 39:24
  SPEAKER_00: I do this all the time.
• 39:26
  SPEAKER_00: No, what was the buttons?
• 39:28
  SPEAKER_00: Um, we're talking about building wealth, the difference between making money and building wealth.
• 39:32
  SPEAKER_01: Oh, yeah, yeah, yeah, yeah.
• 39:33
  SPEAKER_01: Thank you.
• 39:35
  SPEAKER_01: And, you know, when I went to him, I was like, Tim, what am I investing in?
• 39:41
  SPEAKER_01: Like, do I go down property?
• 39:43
  SPEAKER_01: Do I go through shares?
• 39:45
  SPEAKER_01: Do I do ETFs?
• 39:46
  SPEAKER_01: Do I do crypto?
• 39:48
  SPEAKER_01: And he said to me, You need to invest in yourself.
• 39:53
  SPEAKER_01: You are your greatest asset.
• 39:54
  SPEAKER_01: And like I already knew that, but just to hear it from him, and this is back when I was 20, so this is three years ago.
• 40:01
  SPEAKER_01: So I went, all right, cool.
• 40:02
  SPEAKER_01: I'm just gonna keep investing in myself.
• 40:04
  SPEAKER_01: And there's been times where I invested 15k of money that I didn't have on payment plans, just struggling to get by.
• 40:12
  SPEAKER_01: But then the next month I would make 20K.
• 40:14
  SPEAKER_01: And I was like, whoa, like this is crazy.
• 40:17
  SPEAKER_01: And there was a lot of resistance to that initial investment, but then it came back tenfold.
• 40:23
  SPEAKER_01: And then, you know, I recently had a coffee cat chat with him again.
• 40:27
  SPEAKER_01: And I said, all right, now I've learned how to make money.
• 40:29
  SPEAKER_01: I just got to learn where to invest it into more so assets because I wasn't a great asset back then, but I am now.
• 40:36
  SPEAKER_01: And so I've built myself up as an asset where I can generate more profit that I can invest into real assets.
• 40:43
  SPEAKER_01: And I said to him, like, what do I do?
• 40:44
  SPEAKER_01: Like, is it property?
• 40:45
  SPEAKER_01: Is it crypto?
• 40:46
  SPEAKER_01: I kind of went through this whole same thing.
• 40:47
  SPEAKER_01: And he said to me, it's whatever you're good at, whatever you care about, whatever you're willing to research and understand.
• 40:55
  SPEAKER_01: Because, you know, on Instagram, I follow Jack Henderson and all the freaking property gurus out there.
• 41:02
  SPEAKER_01: Then I follow like Tash Invest, and you've got all the ETFs, and there's so many different people out there shouting at you to do this, do that, and there's so much noise.
• 41:10
  SPEAKER_01: But, you know, I've had this conversation with my boyfriend, and I said to him, Nick, I get that you love property and that's what you're willing to invest in research, but I love business.
• 41:21
  SPEAKER_01: So business is my thing.
• 41:23
  SPEAKER_01: I generate the money, then we're gonna go into property because he can master that and understand that.
• 41:29
  SPEAKER_01: But like when it comes to investing, first invest in yourself and then understand.
• 41:33
  SPEAKER_01: Like I chose the ETFs because I wanted something that was simple, easy, and long-term.
• 41:38
  SPEAKER_01: But I think property will probably be the next thing.
• 41:42
  SPEAKER_01: But it's just like if you aren't investing in yourself, you're not investing in your future, you're just gonna fade away.
• 41:51
  SPEAKER_01: You know, the savings in Australia is terrible.
• 41:55
  SPEAKER_01: The tax, the inflation, like if you're not investing in something that's gonna bring a greater return, you're just gonna fall behind.
• 42:02
  SPEAKER_01: And that is the sad, harsh reality of it.
• 42:04
  SPEAKER_01: Like, and I look at business owners, like I look at you, Jess.
• 42:08
  SPEAKER_01: I have known you or known of you for the last five years.
• 42:11
  SPEAKER_01: I knew you when you were back in a lawyer, when you were at your MLM, or maybe I shouldn't say MLM.
• 42:16
  SPEAKER_01: Um, when you were back at your network marketing and to see where you are today, like you can tell you've invested in your brand, in your podcast, you've invested in your own skills and knowledge to further support your clients.
• 42:29
  SPEAKER_01: Why are you where you are today?
• 42:31
  SPEAKER_01: Because you invested so much.
• 42:33
  SPEAKER_01: Look at all the other people you did network marketing with.
• 42:35
  SPEAKER_01: Where are they today?
• 42:36
  SPEAKER_00: Yeah.
• 42:36
  SPEAKER_01: What are they doing?
• 42:38
  SPEAKER_01: Because they just decide to sit there, put their crystals out, manifest their way to success.
• 42:42
  SPEAKER_01: Well, it doesn't happen if you don't take action.
• 42:44
  SPEAKER_00: Yeah, yeah.
• 42:45
  SPEAKER_00: And I have invested so much money in myself as well.
• 42:48
  SPEAKER_00: And I can sit here and just keep nodding my head at everything you're saying.
• 42:52
  SPEAKER_00: It's the best return on investment you'll ever get, pouring into yourself.
• 42:56
  SPEAKER_00: And as you've just mentioned, then we can start to look at investing in other assets such as property and stocks and whatever.
• 43:02
  SPEAKER_00: But if you want someone who you need to be when you go and make those decisions, they're not going to be successful.
• 43:09
  SPEAKER_00: The outcomes or the results that you'll get from investing in these assets is only going to be as good as you are as the person behind all of it.
• 43:18
  SPEAKER_00: So I love that you've mentioned like you've got to start with investing in yourself, becoming the woman you need to be, and then you can go out and learn about other ways to invest beyond yourself.
• 43:29
  SPEAKER_00: But you've, I keep using this phrase, you've got to have the vessel in order to hold more and more and more.
• 43:35
  SPEAKER_00: And yeah, that's that's always gonna be the difference between people who are successful and do have so much to show for it, and those who don't.
• 43:43
  SPEAKER_00: They might have started at the same start line, they may have done the same things, but those who have gone so much further are the ones that have just kept investing in themselves to become a better human at the end of the day.
• 43:54
  SPEAKER_01: Well, Jess, I know you've recently launched a new program, which is so exciting.
• 44:00
  SPEAKER_01: Why do you think so many women, you know, they want it, but then they block themselves and then they try like talk themselves out of it, or they stop or hold back from that investment?
• 44:12
  SPEAKER_00: I think it's a safety thing, and it's usually because whatever they're about to do is just so unfamiliar.
• 44:17
  SPEAKER_00: So we're sitting here having the conversation about investing in property and um, you know, stocks and things like that.
• 44:24
  SPEAKER_00: But if you weren't raised in a family where that was normalized, that could seem so scary and unfamiliar to your brain.
• 44:32
  SPEAKER_00: So I think, and that's such a great question.
• 44:35
  SPEAKER_00: We live in a world now where we are surrounded by the knowledge.
• 44:38
  SPEAKER_00: There's so much we can learn and we know what to do, but so many women are paralyzed and they're not actually doing the task, even though they know it will move the needle forward.
• 44:48
  SPEAKER_00: And it's simply because their brain just isn't programmed to be that person or to create the results that that thing was trying to do.
• 44:55
  SPEAKER_00: And it's the simple fact of it just wasn't shown to you, it wasn't programmed into your mind.
• 45:00
  SPEAKER_00: Um, you know, and like looking at someone like you, it sounds like you grew up in an incredible household where there were businesses.
• 45:08
  SPEAKER_00: The term investing was spoken about um your family were resources.
• 45:14
  SPEAKER_00: Like, I'm not even joking.
• 45:16
  SPEAKER_01: I don't like I feel so rude cutting you off there, but I'm like, no, my parents had a failed investment property, they lost 250k on it, they're still paying the mortgage off, you know.
• 45:28
  SPEAKER_01: They had many businesses that didn't work out, and so I came from failure and struggle and hardship.
• 45:36
  SPEAKER_01: Yeah, but that's why I wanted to learn investing because I didn't want to stay stuck.
• 45:41
  SPEAKER_01: And so, you know, my nervous system is not regulated in the way that it probably should be.
• 45:47
  SPEAKER_01: And I remember when I was, you know, interviewing you and my podcast, it was pretty much me having a therapy session on my money mindset because yes, I've achieved all this success, but it hasn't come without hard struggle.
• 46:00
  SPEAKER_01: You know, I couldn't even buy myself the Nike school shorts or, you know, the ASICs that everyone had at school.
• 46:08
  SPEAKER_01: I would work 12-hour days, I'd get paid 20 bucks, and I would do that for the whole term just so I could save up and buy something to fit in.
• 46:18
  SPEAKER_01: And, you know, I know people out there have it harder than that.
• 46:22
  SPEAKER_01: Like I've been to Vietnam, I've seen these guys, they hustle.
• 46:25
  SPEAKER_01: But, you know, I don't want to be put on a pedestal because it hasn't, it's not like I think it didn't come easy.
• 46:34
  SPEAKER_01: Like everything came with a challenge, everything came through a massive hardship.
• 46:39
  SPEAKER_01: And I guess the one thing that I've had to unlearn is that success and building a lifestyle that you want through business, it shouldn't always be hard and it shouldn't always be a struggle.
• 46:52
  SPEAKER_01: But on the back end, like there's so many different things I think about with this.
• 46:56
  SPEAKER_01: I know that there's some woman out there who's looking at someone else who's sitting on a super yacht with all their luxury handbags saying, you can work two hours a day and you're gonna make$200,000 a month.
• 47:07
  SPEAKER_01: And it just, yes, it feels unrealistic.
• 47:10
  SPEAKER_01: And then you compare and you're like, I suck.
• 47:12
  SPEAKER_01: Why am I not there?
• 47:13
  SPEAKER_01: But a lot of the time, the people that are telling you you only have to work 20 hours a week, you know, you can't have it all.
• 47:20
  SPEAKER_01: They put in the hard work for a decade before they reach that stage.
• 47:24
  SPEAKER_01: And so I know Jess, you would speak about this.
• 47:26
  SPEAKER_01: I know we see it on social media, but it's like, don't compare your chapter one to someone else's chapter 20, because you know, to have anything good, I think there is a level of hardship and struggle and sacrifice that it takes to become the master at what you do and to be at that higher level, where then you can take a step back and then rebuild the system, the structure to support the kind of life you want to live.
• 47:51
  SPEAKER_01: But like, don't get me wrong, like the whole journey, everyone wants what you got, but they don't want the journey it takes to get there.
• 47:58
  SPEAKER_01: And so you've got to see things through.
• 48:01
  SPEAKER_01: Like I said, the resilience, the resourcefulness to get through those hardships.
• 48:05
  SPEAKER_01: But then when you do reach that level of success, when you do get there, you've got to almost break your business down and rebuild it in the way that then supports the lifestyle you want to live.
• 48:17
  SPEAKER_01: Otherwise, you will struggle forever and you won't do anything to change it because you are so familiar with that struggle, that pain, that burnout that it feels more comfortable than what Jess is teaching, which is being able to have a regulated nervous system, being able to create space without feeling guilty.
• 48:35
  SPEAKER_01: Oh my gosh.
• 48:37
  SPEAKER_00: Yeah, and I love that you use the word like becoming, like there is always a season of becoming, whether it is becoming a master at a skill or becoming a business owner or becoming whatever it is that you want to get to.
• 48:51
  SPEAKER_00: But yeah, we look at these people with the life, but there was that season of becoming and putting in the work, whether it was externally or within themselves.
• 48:59
  SPEAKER_00: Um, and I love that you've highlighted that you've got to where you are today because you put in the goddamn work and you become the person that you needed to be to be able to be where you are today.
• 49:10
  SPEAKER_00: Um, and with that being said, I'd love to know like what are you working on at the moment across all of your businesses?
• 49:16
  SPEAKER_00: What's something exciting?
• 49:17
  SPEAKER_00: What's a hiccup that you may have just recently moved through?
• 49:20
  SPEAKER_00: Like, give us the landscape.
• 49:23
  SPEAKER_01: So my biggest goal is that I want to have a hundred K invested into the ETF.
• 49:32
  SPEAKER_01: So I've got 12k at the moment.
• 49:34
  SPEAKER_01: So I know within the next I can't remember, I had it in my goals something.
• 49:41
  SPEAKER_01: Obviously.
• 49:42
  SPEAKER_01: You know what's so bad?
• 49:43
  SPEAKER_01: I literally, yeah, yeah, yeah.
• 49:44
  SPEAKER_01: Like, okay, wait, let's let's redo that, you know.
• 49:47
  SPEAKER_01: So I want to have$100,000 invested into my ETF.
• 49:52
  SPEAKER_01: I am working towards becoming someone who is gonna be in Forbes 30 under 30.
• 49:59
  SPEAKER_01: And I feel like such a dickhead saying it out loud, but then secretly I'm like, why am I so shameful of it?
• 50:05
  SPEAKER_01: Like, I want to do it.
• 50:06
  SPEAKER_01: I've done big things.
• 50:07
  SPEAKER_01: So I don't know, that's kind of like something that if I could do that, that would be really cool.
• 50:13
  SPEAKER_01: Um, and then for my business, I want to make half a million dollars next year through doing retreats, events, and then also having a few one-on-one consulting clients.
• 50:23
  SPEAKER_01: I don't do group coaching because I don't think that's the level that I align with in how I support my clients, which has been really hard because I'm still trying to figure out how do I scale without doing group coaching.
• 50:35
  SPEAKER_01: So that's that's actually one thing I want to figure out.
• 50:37
  SPEAKER_01: How do I scale to half a million dollars without doing group coaching?
• 50:41
  SPEAKER_01: Because I don't believe that it's gonna support my clients in the way that I would like to.
• 50:46
  SPEAKER_01: And then growing the podcast, like hosting an international business retreat, like what the hell?
• 50:52
  SPEAKER_01: I would have never imagined that I would be doing that three years ago, and here I am.
• 50:57
  SPEAKER_01: So being able to build that up to two a year, like there's just so many different things that have opened my mind up.
• 51:02
  SPEAKER_01: And, you know, even through meeting people like you, Jess, I go, oh, this is the one thing that I have been kind of back and forth with.
• 51:12
  SPEAKER_01: You know, do I just keep going really hard in the beauty industry or do I niche out because I meet people like you and I'm like, that's who I want to collaborate with, that's who I want to work with.
• 51:20
  SPEAKER_01: You know, I don't want to host a business retreat that's only for beauty when I could be helping service-based business.
• 51:26
  SPEAKER_01: But, you know, like I was saying, that whole thing with niching, if you're known and you support those people, your messaging is clearer, it's definitely a lot easier for you to attract clients and grow.
• 51:37
  SPEAKER_01: So I don't know.
• 51:39
  SPEAKER_01: I don't really know what's in store.
• 51:41
  SPEAKER_01: Like the biggest hiccup 100% self-worth and money mindset.
• 51:47
  SPEAKER_01: Because I think if you listen to the podcast where Jess interviews me, you know, I have been through a lot of different things and I always have it together.
• 51:59
  SPEAKER_01: I don't really cry, I don't really show emotion because I've created this rock hard shell to get through what feels like is impossible for most people.
• 52:08
  SPEAKER_01: But on the other side of that, it's made me closed off in my relationship.
• 52:13
  SPEAKER_01: And for someone, like I'm dating someone who's a Pisces, so very emotionally intuitive.
• 52:19
  SPEAKER_01: And me on the other hand, I'm like YOLO, you know, we'll keep going.
• 52:24
  SPEAKER_01: Like, I just don't think about it.
• 52:26
  SPEAKER_01: So I think I want to become the type of person who stays grounded, genuine, and I don't want to lose sight of myself with the more money I make.
• 52:38
  SPEAKER_01: But on the other hand of that, it's just like I don't want to lose myself to business.
• 52:44
  SPEAKER_01: I think there's a lot of people out there who get focused on all the wrong things.
• 52:47
  SPEAKER_01: I've never been one big for luxury, I've never been one big for, you know, being, I don't know.
• 52:55
  SPEAKER_01: I don't know where I'm really going with this.
• 52:56
  SPEAKER_01: Maybe I need to rethink that.
• 52:58
  SPEAKER_01: Yeah.
• 52:59
  SPEAKER_01: But deep down, I just think my biggest hiccup is figuring out how do I actually hold space for what I'm proud of achieving and know that it's enough, but also keep the fuel, the fire, the drive to innovate and continue growing.
• 53:17
  SPEAKER_01: Yeah.
• 53:18
  SPEAKER_00: Does that make sense?
• 53:18
  SPEAKER_00: Yeah, it definitely does.
• 53:19
  SPEAKER_00: It's a challenge that I'm literally going through at the moment.
• 53:23
  SPEAKER_00: It's like sitting in what you've created and enjoying what I've worked so hard to create, but then also wanting to do so much more in the business.
• 53:33
  SPEAKER_00: And I'm constantly toying between don't move the goalpost again, just enjoy the success that you have.
• 53:39
  SPEAKER_00: Because yeah, once upon a time, this was everything that I dreamt of.
• 53:42
  SPEAKER_00: But we are such ambitious women, and while we have created an incredible amount of success, it is so far from our true potential, and we know that.
• 53:50
  SPEAKER_00: So it becomes addictive just to keep seeing how much of that potential you can bring to life.
• 53:56
  SPEAKER_00: Um, so no, I hear you on that hiccup and I hear you on that challenge for sure.
• 54:00
  SPEAKER_00: Um, and and as you've mentioned as well, not losing yourself to business.
• 54:05
  SPEAKER_00: Again, it's something that I'm really sinking my teeth into at the moment.
• 54:09
  SPEAKER_00: I've always been a very authentic person, but online I think sometimes the lines can become a little bit blurred, especially when we see certain marketing strategies working or trends on social media, and subconsciously we just jump on the bandwagon, and then one day we're like, wait, what the fuck am I saying?
• 54:27
  SPEAKER_00: Like, I don't talk like that off camera, or I wouldn't do it like that if I hadn't have seen her do it like that.
• 54:35
  SPEAKER_00: So, really questioning absolutely everything I'm doing in my business, and more than ever just being so firm in my own lane and doing it my way, regardless of whether you know people around me are doing it and if it's working for them.
• 54:49
  SPEAKER_00: So, um, yeah, no, I hear you on the challenges, and it's it's with every new level comes a new devil, right?
• 54:56
  SPEAKER_01: Yeah, that's it.
• 54:58
  SPEAKER_01: And also when you look at what you're building and what you're creating, I think any entrepreneur that I've spoken to or that I look up to or I've listened to a podcast interview, they always say the same thing.
• 55:13
  SPEAKER_01: Like it comes from, I need to be doing better, I need to be further ahead.
• 55:18
  SPEAKER_01: And does anyone really in our world actually go, wow, I've made it, I've achieved it?
• 55:27
  SPEAKER_01: Like, probably not.
• 55:29
  SPEAKER_01: And if they are, good for them.
• 55:30
  SPEAKER_01: But also, this is how we drive and we innovate.
• 55:33
  SPEAKER_01: I think it's slightly toxic.
• 55:34
  SPEAKER_01: But then at the same time, I think without that driver, there's no need to improve.
• 55:41
  SPEAKER_01: There's no need to try harder.
• 55:42
  SPEAKER_01: But yeah, I think, like, especially as women, if we don't take a moment to stop and celebrate the small wins, you'll never realize when the big ones come.
• 55:52
  SPEAKER_01: Yeah.
• 55:52
  SPEAKER_01: That's the hardest part.
• 55:54
  SPEAKER_01: And it gets lonely, and then it gets like, wow, I'm never doing enough.
• 55:57
  SPEAKER_01: I'm never making this.
• 55:58
  SPEAKER_01: So, like I was saying, back with the numbers, you know, tracking things and then and creating sprints.
• 56:03
  SPEAKER_01: So, one of my things I like to do, oh, sounds so wanky.
• 56:08
  SPEAKER_01: Um, I would have like rolled my eyes at the person I've become like back in the day.
• 56:12
  SPEAKER_01: But I'm like, I like to take a holiday every two to three months.
• 56:16
  SPEAKER_01: Like I'm literally in another country.
• 56:18
  SPEAKER_01: No, I don't go to Europe because that's not in my budget, but I go to Vietnam, I go to Thailand, I go to Bali, and it's the best thing because now I've realized for me, I work well by looking at my business in quarters.
• 56:31
  SPEAKER_01: And so I go, okay, cool.
• 56:32
  SPEAKER_01: I'm gonna hustle hard for 10 weeks, I'm gonna celebrate for two, or I'm going to recharge for two.
• 56:37
  SPEAKER_01: And then that fills me up for the next quarter.
• 56:40
  SPEAKER_01: And so learning how to manage your own energy levels and your own expectations around how much you can get done and also what time frame you're gonna give yourself, it's good to have that sprint because then it's like, oh, cool, I've achieved this, I've done this, I've got somewhere to celebrate.
• 56:57
  SPEAKER_01: But, you know, prior to me never traveling, like I never went on a holiday when I was growing up.
• 57:04
  SPEAKER_01: I never got to enjoy school holidays.
• 57:06
  SPEAKER_01: I was working every school holidays, I worked every weekend, I worked after school.
• 57:09
  SPEAKER_01: So, you know, for the first like until I moved out of home at 17, I was just work, work, working, and we never did anything to celebrate what we did.
• 57:18
  SPEAKER_01: And so now I celebrate what I do, and I feel like it makes me like connect back with that purpose and that why and like wow, but if you're always hustling so hard, you don't take a moment to pause, reflect, celebrate, you will get to the point where you build so much resentment and you want to give up because there's all this hard effort and work going into whatever it is you're building, but you're not actually like how many people start a business for freedom?
• 57:48
  SPEAKER_01: Like, how many people go out there and they go, I want to start a business for freedom and flexibility, and I'm gonna choose my own hours and be my own boss.
• 57:55
  SPEAKER_01: And you know, you're like, oh, this is so exciting.
• 57:57
  SPEAKER_01: And then six months in you're like, I'm working more hours than I could have ever possibly imagined.
• 58:04
  SPEAKER_01: And then you're like, well, my like my like Nick always says to me, like, I hope your boss is letting you off today.
• 58:09
  SPEAKER_01: She's a good one, isn't she?
• 58:11
  SPEAKER_01: And I'm like, oh, yes, it's me, like looking in the mirror, going, okay, yeah, yeah.
• 58:15
  SPEAKER_01: But you've got to create those boundaries and you've got to know like when to stop.
• 58:21
  SPEAKER_01: Because if you don't stop, you will burn out.
• 58:24
  SPEAKER_01: And if you don't ever yeah, you burn out, you become a terrible partner, you become a terrible friend, you know, and then you start crawling back and like, hey, how are you going?
• 58:33
  SPEAKER_01: And you've already burnt that relationship because you, you know.
• 58:36
  SPEAKER_00: Yeah.
• 58:37
  SPEAKER_00: And what's success and money without the fulfillment?
• 58:40
  SPEAKER_00: Like, there is no point having it.
• 58:42
  SPEAKER_00: And it actually, you're worse off than what you would have been if you didn't have the money and the success.
• 58:47
  SPEAKER_00: So it's funny you've said all of that.
• 58:48
  SPEAKER_00: I the episode I just came from before we hit record on your episode was with a health practitioner, and she was talking about the need to slow down more.
• 58:57
  SPEAKER_00: Yes, you can be ambitious, yes, you can be driven, yes, you can you can do incredible things, but on the other side of that, you've got to have these breaks, like you've just mentioned, where you take yourself away or you just take a little bit of a break.
• 59:08
  SPEAKER_00: Otherwise, yeah, you're gonna you have the money, but you'll be lonely and sad and burnt out, and you won't be enjoying any of it at all.
• 59:16
  SPEAKER_00: So I'm off for a holiday tomorrow, actually.
• 59:19
  SPEAKER_00: I'm only going to Sydney, but I'm taking the week off.
• 59:21
  SPEAKER_00: I'm out of Telegram with my clients, offline kind of, and I'm so excited just to take a second because it's been a big couple of months, and the girl needs to be.
• 59:31
  SPEAKER_01: What's the first thing you're going to do to like celebrate that you're on holiday?
• 59:36
  SPEAKER_00: Um, well, just like throw my phone over the balcony into the ocean and watch it go away.
• 59:44
  SPEAKER_00: That's so fair.
• 59:45
  SPEAKER_00: And drink that glass of wine.
• 59:49
  SPEAKER_01: Do you know what I did the other day?
• 59:50
  SPEAKER_01: I went on Facebook and I blocked the news.
• 59:53
  SPEAKER_01: I was like, I am so done with this.
• 59:55
  SPEAKER_01: You know, I'm just gonna block.
• 59:57
  SPEAKER_01: I don't even want to unfollow because then it comes up in my Suggested, like just block that out.
• 1:00:01
  SPEAKER_01: Like, how much better is life when you take, you know, the first if you're on your phone, like addicted?
• 1:00:07
  SPEAKER_01: Like, I have a very bad phone addiction.
• 1:00:09
  SPEAKER_01: I'm, you know, hi, my name's Sammy.
• 1:00:11
  SPEAKER_01: I have a phone addiction.
• 1:00:12
  SPEAKER_01: Um, you know, six to eight hours a day because of work, which doesn't really help, especially if you're editing a reel or you're in between voice notes.
• 1:00:20
  SPEAKER_01: Like, I'm so ashamed of how many hours I spend on my phone.
• 1:00:23
  SPEAKER_01: Yeah.
• 1:00:24
  SPEAKER_01: And I like, I literally turned it off for the whole weekend.
• 1:00:27
  SPEAKER_01: And the first 12 hours, I am like itching.
• 1:00:29
  SPEAKER_01: And then I'm like, no.
• 1:00:30
  SPEAKER_01: And then my happiness levels, my gratitude, my fulfillment, my presence in the moment, it just changes so much.
• 1:00:38
  SPEAKER_01: And I think you going on that holiday, you're doing that for yourself, you're gonna come back with so many more fresh ideas and inspiration because you've actually unplugged for a moment.
• 1:00:47
  SPEAKER_00: My sis, my assistant was asking me about some events that we've got coming up at the end of the year.
• 1:00:52
  SPEAKER_00: And I just said, park this until my week away because you are not getting the best version of me at the moment.
• 1:00:59
  SPEAKER_00: And I know I'm gonna come back with some new ideas that I'll bring to the table.
• 1:01:02
  SPEAKER_00: But for now, we are not gonna go there.
• 1:01:05
  SPEAKER_00: Because it's true.
• 1:01:06
  SPEAKER_00: You open the portal for new ideas, and that creativity just drops in the moment you let go and surrender, which happens so naturally when you are on holidays with your phone in the ocean and a nice glass of wine in your hands.
• 1:01:20
  SPEAKER_01: Do you know what I think the key is to building a successful business?
• 1:01:24
  SPEAKER_01: Is like the more holidays you go on, the more you figure out what breaks real fast.
• 1:01:30
  SPEAKER_01: And then you figure out what you need to fix.
• 1:01:32
  SPEAKER_01: And so, first time I went to Vietnam, I didn't go on social media for a whole month.
• 1:01:37
  SPEAKER_01: I burnt my business to the ground.
• 1:01:39
  SPEAKER_01: But you know what?
• 1:01:40
  SPEAKER_01: Like it taught me a lot about what I needed to build in terms of systems and having the support.
• 1:01:46
  SPEAKER_01: Second time I went to Vietnam this year for a month and my socials kept running, my podcasts kept running, you know, money was flowing in.
• 1:01:55
  SPEAKER_01: I was like, this is good.
• 1:01:56
  SPEAKER_01: And then I just went recently for 10 days and I was like, oh, I have nailed this.
• 1:02:00
  SPEAKER_01: And so if you feel like you can never take a step away from your business, more than anything, you probably need to take a step away from your business so you can figure out what you need to fix.
• 1:02:09
  SPEAKER_01: Like sometimes you just need things to break so that you can figure out what you need to focus on.
• 1:02:15
  SPEAKER_01: Because if you're just constantly trying to hold everything together and you're running like a little hamster on the wheel, it's hard for you to actually see what needs to be focused on because you're trying to do it all.
• 1:02:24
  SPEAKER_01: But if you take that step back just for a moment, you'll start to see where you need to focus your attention and energy.
• 1:02:30
  SPEAKER_01: You plug that hole, and then it just gets to be easier and easier as time goes on.
• 1:02:34
  SPEAKER_01: So I'll be interested to find out what you walk away with in terms of like, what do I need to focus on?
• 1:02:39
  SPEAKER_01: What do I need to focus on?
• 1:02:40
  SPEAKER_00: Good idea, like what falls to shit because that needs some attention.
• 1:02:44
  SPEAKER_00: I like that.
• 1:02:44
  SPEAKER_00: Um, well, Sammy, thank you so much for coming on the podcast.
• 1:02:48
  SPEAKER_00: I've loved this conversation.
• 1:02:49
  SPEAKER_00: I knew we were gonna cover all the bases, so thank you.
• 1:02:53
  SPEAKER_00: Um, where can my audience find you if they feel really connected to what's going on behind the scenes that they may like to plug into?
• 1:03:01
  SPEAKER_01: Thank you so much for having me.
• 1:03:03
  SPEAKER_01: And thank you so much if you've listened to this episode for me.
• 1:03:06
  SPEAKER_01: Ramble, I really appreciate it.
• 1:03:08
  SPEAKER_01: Hopefully, you found me interesting somewhat.
• 1:03:11
  SPEAKER_01: I don't know.
• 1:03:11
  SPEAKER_01: But if you want to keep stalking, you can.
• 1:03:15
  SPEAKER_01: I've got plenty of avenues for you to stalk me.
• 1:03:17
  SPEAKER_01: Oh, you're gonna love this.
• 1:03:18
  SPEAKER_01: So you can follow my business page at Sammy KennedyCoach, which will probably be kind of boring if you're not in beauty.
• 1:03:25
  SPEAKER_01: So maybe follow my personal, which is the real Sammy Kennedy.
• 1:03:29
  SPEAKER_01: Um, but if you want to see the Wild West bowling stuff that we get up to, which is honestly so much more fun, we have Wild West Bowling on Facebook.
• 1:03:37
  SPEAKER_01: Uh, everyone in Albany is old, so they're on Facebook still.
• 1:03:41
  SPEAKER_01: And we also have a pet bull that has just hit 30,000 followers.
• 1:03:48
  SPEAKER_01: His name is Brucie Brahmin.
• 1:03:50
  SPEAKER_01: He is my number one marketing tactic to selling out events and everything for rodeo's music festival, the bowling alley.
• 1:03:59
  SPEAKER_01: So if you want to watch some funny videos on a Brahmin bull going for walks down the beach, playing with jet skis and doing all the things, follow him.
• 1:04:10
  SPEAKER_01: Because, you know, in a world full of like toxic media, he is single-handedly one of the best things to watch if you want a good laugh.
• 1:04:18
  SPEAKER_00: That is so funny.
• 1:04:19
  SPEAKER_00: Oh my god, I'm definitely gonna go have a look at this bull.
• 1:04:22
  SPEAKER_01: I'm gonna send it to you.
• 1:04:23
  SPEAKER_01: Yeah, legit.
• 1:04:24
  SPEAKER_01: You will love it.
• 1:04:25
  SPEAKER_01: Like we put a video up.
• 1:04:27
  SPEAKER_01: You know what?
• 1:04:27
  SPEAKER_01: My brother put a little prompt into Chat GPT saying, you know, who is the most famous bull in like Albany or whatever, and or in Australia, and then Brucie came up and dad filmed it, and then I think it got like a hundred thousand views or something like that.
• 1:04:43
  SPEAKER_01: We had videos of him breaking into the house.
• 1:04:45
  SPEAKER_01: He like gets his nose on the door handle of the sliding door and pulls it open, and then he comes in and he does a big poo, and then yeah, it he's just viral content.
• 1:04:56
  SPEAKER_01: Like, who knew that this pet bull would have made our brands explode?
• 1:05:01
  SPEAKER_01: Who knew?
• 1:05:02
  SPEAKER_00: So funny.
• 1:05:02
  SPEAKER_00: Well, there you go, guys.
• 1:05:03
  SPEAKER_00: Go get some bulls, get go get a bull if your marketing starts.
• 1:05:07
  SPEAKER_00: Um, well, I have I will link all of this in the show notes below so it's so super easy for you to click through.
• 1:05:12
  SPEAKER_00: Sammy, thank you so much for sharing your time with us today.
• 1:05:16
  SPEAKER_00: Did you say you're still overseas?
• 1:05:18
  SPEAKER_01: No, I'm in Albany now.
• 1:05:20
  SPEAKER_01: I'll be back to Perth and then off to Melbourne.
• 1:05:22
  SPEAKER_00: But you've made it back to Australia.
• 1:05:24
  SPEAKER_00: Um well, yeah, loved our conversation so much, and I'm excited for everybody to listen.
• 1:05:29
  SPEAKER_00: And just thank you for sharing your time with us.
• 1:05:32
  SPEAKER_01: Thank you so much, Jess.
• 1:05:33
  SPEAKER_01: You are amazing.