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Latest / Power Players with Brian Sozzi

Will Netflix and Amazon own all sports programming?

The Super Bowl is in the books, with the Philadelphia Eagles delivering a commanding win over the Kansas City Chiefs. Companies paid a steep $8 million for a 30-second TV spot, up from $7 million in 2024. Now, sports and media watchers can return to their regularly scheduled programming. That programming is of high intrigue. For one, rights deals for Formula 1 and the UFC are on the table in 2025. The UFC alone could command a $1 billion a year deal, more than double the one it currently has with Disney-owned ESPN. Media watchers will be looking out for whether both sports end up on streaming…

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