Latest / The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO
How Local Businesses Leverage Offline Foot Traffic Data
We dig into how independent retailers are using simple in-store Wi-Fi and loyalty card check-ins to build first-party data, bypassing the walled gardens of big tech. By focusing on capture rates and repeat visit frequency, small shops can outperform chains that rely solely on digital ads. We look at a specific coffee roaster’s strategy to turn one-time visitors into regulars.
#LocalSEO #FootTrafficData #FirstPartyData #SmallBusinessMarketing #OfflineToOnline #CustomerRetention #LoyaltyPrograms #GoogleMapsRankings #RetailStrategy #DataCapture #ConsumerBehavior #DigitalMarketing #BrickAndMortar…
The skinny
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