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Episode 48 - Andy MacLeay, Fluency
In Episode 48 of The Digital Marketer, I welcome Andy MacLeay, VP of Engagement and Channels at Fluency, an innovative advertising operating system. Join us as Andy shares insights into how Fluency leverages robotic process automation to enhance digital marketing efficiency, enabling teams to launch multiple unique campaigns seamlessly. We'll explore the challenges faced by marketing operational teams and how automation can save valuable time, allowing marketers to focus on strategic decision-making. Andy also discusses the importance of understanding client needs and adapting to industry…
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