Stop Saying "Just Checking In" (Do This Instead)

Delivering Marketing Joy · Nov 3, 2026 · 11m

We've all done it. Sent the email, made the call, or left the message that starts with "Just checking in..." But here's the question: Are you actually providing value, or are you just reminding someone that you're waiting for an answer? In this episode of DMJ 1 on 1, I talk about why "just checking in" might be one of the least effective ways to follow up with prospects and customers—and how we can approach sales follow-ups differently. The best follow-up strategies aren't about constantly asking someone for an update. They're about finding opportunities to provide value, build trust…