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Latest / Banking Transformed with Jim Marous

The Evolution and Future of Banking as a Service (BaaS)

The banking industry is undergoing a transformation as changing customer expectations and disruption from non-traditional financial players force traditional banks to rethink their value propositions.

One growing business model is banking as a service (BaaS) — a partnership in which banks and credit unions leverage their charters to enable non-banking institutions to offer financial services directly to their customers. According to recent studies, BaaS is expected to reach $7 trillion in value by 2030.

I am excited to have Jason Mikula, one of the foremost authorities on the banking and…

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